{"id":320528,"date":"2017-08-08T14:33:36","date_gmt":"2017-08-08T07:33:36","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320528"},"modified":"2019-04-09T17:25:39","modified_gmt":"2019-04-09T10:25:39","slug":"ty-le-vang-trong-thiet-ke-logo-la-gi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/ty-le-vang-trong-thiet-ke-logo-la-gi\/","title":{"rendered":"T\u1ef7 l\u1ec7 v\u00e0ng trong thi\u1ebft k\u1ebf logo l\u00e0 g\u00ec?"},"content":{"rendered":"

C\u00f3 r\u1ea5t nhi\u1ec1u nguy\u00ean t\u1eafc m\u00e0 b\u1ea1n c\u1ea7n tu\u00e2n theo khi thi\u1ebft k\u1ebf logo<\/a><\/strong><\/span> cho th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3 ch\u00ednh l\u00e0 t\u1ef7\u00a0l\u1ec7 v\u00e0ng. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng n\u1eafm \u0111\u01b0\u1ee3c v\u00e0 hi\u1ec3u r\u00f5 v\u1ec1 y\u1ebfu t\u1ed1 n\u00e0y. H\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u v\u1ec1 t\u1ef7\u00a0l\u1ec7 v\u00e0ng trong thi\u1ebft k\u1ebf logo \u0111\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n

1. T\u1ef7 l\u1ec7 v\u00e0ng trong thi\u1ebft k\u1ebf logo l\u00e0 g\u00ec?<\/span><\/h2>\n

T\u1ef7\u00a0l\u1ec7 v\u00e0ng (Golden Ratio) \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng thi\u1ebft k\u1ebf ho\u00e0n h\u1ea3o. Trong to\u00e1n h\u1ecdc v\u00e0 ngh\u1ec7 thu\u1eadt, hai \u0111\u1ea1i l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00f3 t\u1ef7 l\u1ec7 v\u00e0ng khi t\u1ef7 s\u1ed1 gi\u1eefa t\u1ed5ng c\u00e1c \u0111\u1ea1i l\u01b0\u1ee3ng \u0111\u00f3 v\u1edbi \u0111\u1ea1i l\u01b0\u1ee3ng l\u1edbn h\u01a1n b\u1eb1ng t\u1ef7 s\u1ed1 gi\u1eefa \u0111\u1ea1i l\u01b0\u1ee3ng l\u1edbn h\u01a1n v\u1edbi \u0111\u1ea1i l\u01b0\u1ee3ng nh\u1ecf h\u01a1n. V\u00e0 t\u1ef7 l\u1ec7 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u1ec9 \u0111\u1ecbnh b\u1eb1ng k\u00fd t\u1ef1 <\/span>\u03c6 trong b\u1ea3ng ch\u1eef c\u00e1i Hy L\u1ea1p.<\/span><\/span><\/p>\n

\"ty-le-vang-2\"<\/span><\/p>\n

\"ty-le-vang-9\"<\/span><\/p>\n

T\u1ef7 l\u1ec7 v\u00e0ng xu\u1ea5t hi\u1ec7n r\u1ea5t ph\u1ed5 bi\u1ebfn trong t\u1ef1 nhi\u00ean v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong h\u1ed9i h\u1ecda, nhi\u1ebfp \u1ea3nh, ki\u1ebfn tr\u00fac\u2026 v\u00e0 c\u1ea3 thi\u1ebft k\u1ebf, c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng nhi\u1ec1u nh\u1ea5t trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 thi\u1ebft k\u1ebf logo<\/strong> ho\u1eb7c website. T\u1ef7 l\u1ec7 v\u00e0ng mang t\u1edbi nh\u1eefng hi\u1ec7u qu\u1ea3 kh\u00f4ng ng\u1edd v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"Untitled\"<\/span><\/p>\n

2. T\u1ea1i sao n\u00ean tu\u00e2n theo t\u1ef7 l\u1ec7 v\u00e0ng trong thi\u1ebft k\u1ebf logo?<\/span><\/h2>\n

T\u1ea1o n\u00ean t\u00ednh c\u00e2n b\u1eb1ng v\u00e0 h\u00e0i h\u00f2a cho logo<\/span><\/h3>\n

Trong thi\u1ebft k\u1ebf, t\u1ef7 l\u1ec7 v\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn t\u00ednh th\u1ea9m m\u1ef9, ki\u1ebfn t\u1ea1o v\u00e0 n\u00e2ng t\u1ea7m c\u00e1i \u0111\u1eb9p th\u00f4ng qua s\u1ef1 h\u00e0i h\u00f2a v\u1ec1 t\u1ef7\u00a0l\u1ec7. Ch\u00fang c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1ef1 nhi\u00ean c\u1ee7a con ng\u01b0\u1eddi, th\u1eadm ch\u00ed c\u1ea3 khi h\u00ecnh \u1ea3nh ch\u1ec9 c\u00f3 t\u1ef7 l\u1ec7 g\u1ea7n \u0111\u00fang v\u1edbi t\u1ef7 l\u1ec7 v\u00e0ng. Nh\u1eefng thi\u1ebft k\u1ebf logo<\/strong> \u00e1p d\u1ee5ng t\u1ef7 l\u1ec7 v\u00e0ng th\u01b0\u1eddng c\u00f3 thi\u1ebft k\u1ebf c\u00e2n \u0111\u1ed1i, t\u1ef1 nhi\u00ean, thu\u1eadn m\u1eaft v\u00e0 d\u1ec5 g\u00e2y \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi nh\u00ecn.<\/span><\/p>\n

\"12-pepsi_logo_golden_ratio\"<\/span><\/p>\n

T\u1ea1o ra “s\u1ef1 h\u00e0i l\u00f2ng th\u1ecb gi\u00e1c”<\/span><\/h3>\n

Theo gi\u00e1o s\u01b0 Adrian Bejan (\u0110\u1ea1i h\u1ecdc Duke – B\u1eafc Carolina), m\u1eaft c\u1ee7a ch\u00fang ta c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i th\u00edch m\u1ed9t h\u00ecnh \u1ea3nh \u1ea9n ch\u1ee9a t\u1ef7 l\u1ec7 v\u00e0ng nhanh h\u01a1n so v\u1edbi c\u00e1c h\u00ecnh \u1ea3nh kh\u00e1c. \u201cS\u1ef1 h\u00e0i l\u00f2ng th\u1ecb gi\u00e1c\u201d ch\u00ednh l\u00e0 c\u1ee5m t\u1eeb ch\u1ec9 r\u00f5 hi\u1ec7u qu\u1ea3 m\u00e0 t\u1ef7 l\u1ec7 v\u00e0ng mang l\u1ea1i cho m\u1ed7i thi\u1ebft k\u1ebf logo<\/strong>, th\u1ec3 hi\u1ec7n c\u1ea3m gi\u00e1c d\u1ec5 ch\u1ecbu, thu\u1eadn ti\u1ec7n v\u00e0 tho\u1ea3i m\u00e1i c\u1ee7a con m\u1eaft kh\u00e1ch h\u00e0ng khi nh\u00ecn v\u00e0o m\u1ed9t logo b\u1ea5t k\u1ef3. <\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y t\u00e1c \u0111\u1ed9ng t\u1edbi \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean v\u00e0 c\u1ea3m t\u00ecnh m\u00e0 h\u1ecd d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111\u1ed3ng th\u1eddi g\u00f3p ph\u1ea7n quy\u1ebft \u0111\u1ecbnh n\u00ean t\u00ecm hi\u1ec3u ti\u1ebfp hay d\u1eebng l\u1ea1i \u0111\u1ec3 ch\u00fa \u00fd t\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. <\/span><\/p>\n

\"ab8b748363056b1caf323f6c35f3c7b9\"<\/span><\/p>\n

Th\u1ed1ng nh\u1ea5t t\u1ef7\u00a0l\u1ec7 chung khi bi\u1ebfn \u0111\u1ed5i logo<\/span><\/h3>\n

M\u1ed9t m\u1eabu logo \u0111\u1eb9p v\u00e0 hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i linh \u0111\u1ed9ng qua t\u1eebng th\u1eddi k\u1ef3 ho\u1eb7c t\u00f9y thu\u1ed9c v\u00e0o m\u00f4i tr\u01b0\u1eddng s\u1eed d\u1ee5ng. D\u00f9 bi\u1ebfn \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o \u0111i ch\u0103ng n\u1eefa, ch\u00fang c\u0169ng \u0111\u1ec1u c\u1ea7n c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung \u0111\u1ec3 v\u1eeba kh\u00f4ng g\u00e2y l\u1ea1 l\u1eabm v\u00e0 nh\u1ea7m l\u1eabn, v\u1eeba t\u1ea1o ra \u201cs\u1ef1 h\u00e0i l\u00f2ng th\u1ecb gi\u00e1c\u201d nh\u01b0 \u0111\u00e3 k\u1ec3 tr\u00ean. Vi\u1ec7c tu\u00e2n th\u1ee7 theo t\u1ef7 l\u1ec7 v\u00e0ng gi\u00fap c\u00e1c phi\u00ean b\u1ea3n logo lu\u00f4n tu\u00e2n theo m\u1ed9t nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf chung nh\u1ea5t \u0111\u1ecbnh v\u00e0 v\u1eabn t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

C\u00f9ng tham kh\u1ea3o m\u1ed9t s\u1ed1 thi\u1ebft k\u1ebf logo<\/strong> th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng t\u1ef7 l\u1ec7 v\u00e0ng trong thi\u1ebft k\u1ebf<\/span><\/p>\n

\"\"<\/span><\/p>\n

\"\"<\/span><\/p>\n

\"\"<\/span><\/p>\n

\"\" \"\"<\/span><\/p>\n

R\u00f5 r\u00e0ng, t\u1ef7 l\u1ec7 v\u00e0ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong thi\u1ebft k\u1ebf logo<\/strong>. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng ch\u00fang trong th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao, th\u1eadm ch\u00ed, m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf gi\u1ecfi s\u1ebd kh\u00f4ng \u0111\u1ec3 m\u00ecnh b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi m\u1ed9t quy lu\u1eadt n\u00e0o c\u1ee5 th\u1ec3. Do \u0111\u00f3, \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 bi\u1ebfn nh\u1eefng c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n th\u00e0nh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 kh\u00e9o l\u00e9o. Ho\u1eb7c n\u1ebfu ch\u01b0a bi\u1ebft ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi Sao Kim \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c chuy\u00ean gia trong d\u1ef1 \u00e1n thi\u1ebft k\u1ebf logo cho th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh.<\/span> <\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf logo<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c<\/span><\/p>\n