{"id":320534,"date":"2017-08-09T14:34:51","date_gmt":"2017-08-09T07:34:51","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320534"},"modified":"2019-04-09T18:01:23","modified_gmt":"2019-04-09T11:01:23","slug":"6-luu-y-khi-thiet-ke-logo-ban-khong-nen-bo-qua","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/6-luu-y-khi-thiet-ke-logo-ban-khong-nen-bo-qua\/","title":{"rendered":"6 L\u01b0u \u00fd khi thi\u1ebft k\u1ebf logo b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua"},"content":{"rendered":"

B\u00ean c\u1ea1nh nh\u1eefng c\u00e1ch th\u1ee9c v\u00e0 nguy\u00ean t\u1eafc c\u1ea7n tu\u00e2n th\u1ee7 khi thi\u1ebft k\u1ebf logo<\/a><\/strong><\/span>, c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec1u tuy kh\u00f4ng \u0111\u01b0\u1ee3c n\u00eau r\u00f5 trong y\u00eau c\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng l\u1ea1i c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn t\u1edbi hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng m\u00e0 b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc khi tri\u1ec3n khai d\u1ef1 \u00e1n. D\u01b0\u1edbi \u0111\u00e2y, Sao Kim \u0111\u1ec1 xu\u1ea5t gi\u00fap b\u1ea1n nh\u1eefng l\u01b0u \u00fd c\u1ea7n thi\u1ebft khi thi\u1ebft k\u1ebf logo.<\/span><\/p>\n

1. Logo kh\u00f4ng n\u00ean\u00a0c\u00f3 qu\u00e1 nhi\u1ec1u chi ti\u1ebft<\/span><\/h2>\n

Logo l\u00e0 t\u00edn hi\u1ec7u t\u1ea1o h\u00ecnh th\u1ea9m m\u1ef9 truy\u1ec1n t\u1ea3i th\u00f4ng tin h\u00e0m s\u00fac v\u1ec1 m\u1ed9t doanh nghi\u1ec7p hay th\u01b0\u01a1ng hi\u1ec7u, tuy nhi\u00ean nh\u1eefng logo c\u00f3 qu\u00e1 \u0111\u1ea7y \u0111\u1ee7 chi ti\u1ebft ch\u01b0a ch\u1eafc \u0111\u00e3 \u0111\u1ee7 s\u1ee9c thuy\u1ebft ph\u1ee5c c\u00f4ng ch\u00fang. Vi\u1ec7c ph\u1ee9c t\u1ea1p h\u00f3a ho\u1eb7c qu\u00e1 tham lam khi mu\u1ed1n \u0111\u01b0a th\u1eadt nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p l\u00ean logo s\u1ebd khi\u1ebfn thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n tr\u1edf n\u00ean k\u00e9m thu h\u00fat v\u00e0 r\u1eafc r\u1ed1i. <\/span><\/p>\n

H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng \u0111\u01b0\u1eddng n\u00e9t r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ee7 \u1ea5n t\u01b0\u1ee3ng k\u1ebft h\u1ee3p v\u1edbi m\u00e0u s\u1eafc ph\u00f9 h\u1ee3p thay v\u00ec t\u1eadn d\u1ee5ng nhi\u1ec1u chi ti\u1ebft nh\u01b0ng m\u1edd nh\u1ea1t. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam m\u1eabu thi\u1ebft k\u1ebf logo<\/strong> c\u1ee7a m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Nike hay Apple \u0111\u1ec3 th\u1ea5y r\u00f5 \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n

\"bai-hoc-thiet-ke-logo-tu-7-mau-logo-thanh-cong-nhat-moi-thoi-dai-7-blog.thuengay.vn_\"<\/span><\/p>\n

2. Logo c\u1ea7n \u0111\u01b0\u1ee3c bi\u1ebfn \u0111\u1ed5i linh ho\u1ea1t<\/span><\/h2>\n

Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o b\u1ea1n c\u0169ng \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c m\u1ed9t m\u1eabu logo duy nh\u1ea5t c\u1ee7a m\u00ecnh trong th\u1ef1c t\u1ebf. T\u00f9y thu\u1ed9c v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 k\u00edch th\u01b0\u1edbc c\u1ee7a lo\u1ea1i \u1ea5n ph\u1ea9m hay s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng nh\u1eefng phi\u00ean b\u1ea3n logo kh\u00e1c nhau \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n. V\u00ed d\u1ee5, v\u1edbi banner hay bi\u1ec3n hi\u1ec7u d\u00e0i, b\u1ea1n c\u00f3 th\u1ec3 d\u00e3n logo th\u00e0nh phi\u00ean b\u1ea3n ngang, c\u00f2n tr\u00ean l\u1ecbch \u0111\u1ed9c quy\u1ec1n hay catalogue, b\u1ea1n c\u00f3 th\u1ec3 gi\u1eef nguy\u00ean logo phi\u00ean b\u1ea3n g\u1ed1c \u1edf d\u1ea1ng d\u1ecdc. Vi\u1ec7c bi\u1ebfn \u0111\u1ed5i logo c\u1ea7n d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf chung v\u00e0 kh\u00f4ng n\u00ean thay \u0111\u1ed5i qu\u00e1 nhi\u1ec1u chi ti\u1ebft. <\/span><\/p>\n

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Logo Mediva Spa & Clinic do Sao Kim thi\u1ebft k\u1ebf<\/span><\/em><\/figcaption><\/figure>\n

3. S\u1eed d\u1ee5ng c\u00e1c quy t\u1eafc thi\u1ebft k\u1ebf \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3<\/span><\/h2>\n

Kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 tay ngh\u1ec1 thi\u1ebft k\u1ebf c\u1ee7a con ng\u01b0\u1eddi lu\u00f4n l\u00e0 kh\u00f4ng gi\u1edbi h\u1ea1n, nh\u01b0ng trong m\u1ed9t v\u00e0i tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u0111\u1ecbnh lu\u1eadt, quy t\u1eafc nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 khi\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf logo di\u1ec5n ra thu\u1eadn l\u1ee3i h\u01a1n.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o t\u1ef7 l\u1ec7 v\u00e0ng, quy t\u1eafc 1\/3, quy t\u1eafc ng\u00f3n tay c\u00e1i\u2026 v\u00e0 \u00e1p d\u1ee5ng v\u00e0o d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh, b\u1edfi ch\u00fang h\u01b0\u1edbng \u0111\u1ebfn t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 n\u00e2ng t\u1ea7m c\u00e1i \u0111\u1eb9p th\u00f4ng qua s\u1ef1 h\u00e0i h\u00f2a, c\u00e2n \u0111\u1ed1i v\u1ec1 t\u1ef7 l\u1ec7, t\u1ea1o n\u00ean \u201cs\u1ef1 h\u00e0i l\u00f2ng th\u1ecb gi\u00e1c\u201d v\u00e0 c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i, t\u1ef1 nhi\u00ean cho ng\u01b0\u1eddi nh\u00ecn. \u0110i\u1ec1u n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 cho th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n khi g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00f4ng ch\u00fang ngay \u1edf l\u1ea7n \u0111\u1ea7u \u201cg\u1eb7p m\u1eb7t\u201d.<\/span><\/p>\n

=>> Tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft\u00a0T\u1ef7 l\u1ec7 v\u00e0ng trong thi\u1ebft k\u1ebf logo l\u00e0 g\u00ec?<\/a><\/span><\/em><\/span><\/p>\n

\"tumblr_memqbbgrDV1qzcdp3o7_1280\"<\/span><\/p>\n

4. Logo n\u00ean d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn ra ngay c\u1ea3 khi thay \u0111\u1ed5i k\u00edch c\u1ee1<\/span><\/h2>\n

Rob Janoff – ng\u01b0\u1eddi thi\u1ebft k\u1ebf ra m\u1eabu logo qu\u1ea3 t\u00e1o c\u1eafn d\u1edf \u0111\u1ea7u ti\u00ean c\u1ee7a h\u00e3ng Apple v\u00e0o n\u0103m 1977 cho r\u1eb1ng k\u00edch th\u01b0\u1edbc c\u1ee7a logo ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng. N\u1ebfu ch\u1ec9 l\u00e0 h\u00ecnh m\u1ed9t qu\u1ea3 t\u00e1o nguy\u00ean v\u1eb9n, logo c\u1ee7a Apple c\u00f3 th\u1ec3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m t\u01b0\u1edfng th\u00e0nh m\u1ed9t qu\u1ea3 cherry khi thu nh\u1ecf. Tuy nhi\u00ean, sau khi th\u00eam v\u00e0o m\u1ed9t v\u1ebft c\u1eafn, d\u00f9 k\u00edch th\u01b0\u1edbc c\u00f3 thay \u0111\u1ed5i \u0111\u1ebfn th\u1ebf n\u00e0o, \u0111\u00f3 v\u1eabn l\u00e0 h\u00ecnh m\u1ed9t qu\u1ea3 t\u00e1o.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y minh ch\u1ee9ng m\u1ed9t \u0111i\u1ec1u, thi\u1ebft k\u1ebf logo<\/strong> c\u1ea7n ch\u00fa tr\u1ecdng t\u1edbi \u00fd t\u01b0\u1edfng sao cho ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn ra d\u1ec5 d\u00e0ng ngay c\u1ea3 khi ph\u00f3ng to hay thu nh\u1ecf, b\u1edfi b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd ph\u1ea3i thay \u0111\u1ed5i k\u00edch c\u1ee1 c\u1ee7a ch\u00fang r\u1ea5t nhi\u1ec1u l\u1ea7n. \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n ti\u1ebfp c\u1eadn v\u00e0 ghi d\u1ea5u \u1ea5n v\u1edbi kh\u00e1c h\u00e0ng d\u00f9 trong b\u1ea5t k\u1ef3 ho\u00e0n c\u1ea3nh n\u00e0o.<\/span><\/p>\n

5. Logo ph\u1ea3i n\u1ed5i b\u1eadt ngay c\u1ea3 khi \u1edf d\u1ea1ng \u00e2m b\u1ea3n<\/span><\/h2>\n

R\u00f5 r\u00e0ng in m\u00e0u lu\u00f4n t\u1ed1n nhi\u1ec1u chi ph\u00ed h\u01a1n in \u0111en tr\u1eafng, v\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u00e1c \u1ea5n ph\u1ea9m c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 m\u00e0u \u0111\u1ec3 logo duy tr\u00ec m\u00e0u s\u1eafc nh\u01b0 phi\u00ean b\u1ea3n g\u1ed1c. Ch\u00ednh v\u00ec v\u1eady, h\u00e3y l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c vi\u1ec7c ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n sang d\u1ea1ng \u00e2m b\u1ea3n khi \u00e1p d\u1ee5ng trong th\u1ef1c t\u1ebf, v\u00e0 \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m ch\u00ednh l\u00e0 th\u1eed nghi\u1ec7m m\u1eabu logo \u1edf c\u1ea3 2 phi\u00ean b\u1ea3n v\u00e0 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 h\u00ecnh \u1ea3nh c\u1ee7a ch\u00fang. L\u01b0u \u00fd thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n c\u0169ng c\u1ea7n c\u00f3 s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 nh\u1eefng chi ti\u1ebft ch\u1ed3ng nhau kh\u00f4ng b\u1ecb l\u1ea5n \u00e1t khi chuy\u1ec3n sang \u00e2m b\u1ea3n.<\/span><\/p>\n

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Logo th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea An Ph\u00fa do Sao Kim thi\u1ebft k\u1ebf<\/span><\/em><\/figcaption><\/figure>\n

6. Logo ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c “c\u00e1i t\u00f4i” c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

C\u00e1i t\u00f4i, \u0111\u1eb7c tr\u01b0ng ri\u00eang hay c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng t\u1edbi c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng, trong khi logo l\u1ea1i l\u00e0 b\u1ed9 m\u1eb7t \u0111\u1ea1i di\u1ec7n cho c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u, do \u0111\u00f3 ch\u00fang c\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c phong c\u00e1ch v\u00e0 c\u00e1 t\u00ednh ri\u00eang c\u1ee7a b\u1ea1n. <\/span><\/p>\n

Vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 \u0111\u1eb7c tr\u01b0ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 m\u00e0u s\u1eafc ph\u00f9 h\u1ee3p. Sao Kim xin l\u1ea5y v\u00ed d\u1ee5 t\u1eeb d\u1ef1 \u00e1n thi\u1ebft k\u1ebf logo<\/strong> ch\u00fang t\u00f4i t\u1eebng th\u1ef1c hi\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u B\u1eafc Nam. B\u1eb1ng bi\u1ec3u t\u01b0\u1ee3ng qu\u1ea3 \u0111\u1ecba c\u1ea7u \u00f4m tr\u1ecdn l\u1ea5y ch\u1eef c\u00e1i vi\u1ebft t\u1eaft c\u1ee7a t\u00ean th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang t\u00f4i \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh kh\u00e1t v\u1ecdng v\u01b0\u01a1n xa v\u00e0 chinh ph\u1ee5c m\u1ea1nh m\u1ebd tr\u00ean ph\u1ea1m vi r\u1ed9ng l\u1edbn c\u1ee7a m\u1ed9t c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n. \u00a0<\/span><\/p>\n

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Logo th\u01b0\u01a1ng hi\u1ec7u b\u1ea5t \u0111\u1ed9ng s\u1ea3n B\u1eafc Nam do Sao Kim thi\u1ebft k\u1ebf<\/span><\/em><\/figcaption><\/figure>\n

Nh\u01b0 v\u1eady, c\u00f3 6 \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i ch\u00fa \u00fd v\u00e0 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng khi thi\u1ebft k\u1ebf logo<\/strong> cho th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi kinh nghi\u1ec7m th\u1ef1c hi\u1ec7n tr\u00ean 7000 d\u1ef1 \u00e1n thi\u1ebft k\u1ebf, Sao Kim nh\u1eadn th\u1ea5y c\u00f2n r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 \u0111\u00e1ng \u0111\u1ec3 b\u00e0n lu\u1eadn v\u00e0 c\u1ea7n xem x\u00e9t c\u1ea9n tr\u1ecdng xoay quanh d\u1ef1 \u00e1n n\u00e0y. B\u1edfi v\u1eady, n\u1ebfu \u0111ang c\u00f3 nhi\u1ec1u th\u1eafc m\u1eafc, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c chia s\u1ebb th\u00f4ng tin v\u00e0 t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf logo<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c<\/span><\/p>\n