{"id":320571,"date":"2017-08-14T15:00:14","date_gmt":"2017-08-14T08:00:14","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320571"},"modified":"2021-06-30T08:14:44","modified_gmt":"2021-06-30T08:14:44","slug":"moi-quan-he-giua-logo-voi-nhan-dien-thuong-hieu-va-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/moi-quan-he-giua-logo-voi-nhan-dien-thuong-hieu-va-xay-dung-thuong-hieu\/","title":{"rendered":"M\u1ed1i quan h\u1ec7 gi\u1eefa logo v\u1edbi nh\u1eadn di\u1ec7n v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n

Kh\u00f4ng \u00edt ng\u01b0\u1eddi nh\u1ea7m t\u01b0\u1edfng logo l\u00e0 to\u00e0n b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 thi\u1ebft k\u1ebf logo<\/strong><\/a><\/span> ch\u00ednh l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea3n ch\u1ea5t th\u1eadt s\u1ef1 c\u1ee7a logo l\u00e0 g\u00ec v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa logo v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ra sao, m\u1eddi b\u1ea1n c\u00f9ng theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n\n\n\n

1. Kh\u00e1i ni\u1ec7m<\/span><\/h2>\n\n\n\n

Logo l\u00e0 g\u00ec?<\/span><\/h3>\n\n\n\n

Logo khi \u0111\u01b0\u1ee3c d\u1ecbch t\u1eeb ti\u1ebfng Anh sang ti\u1ebfng Vi\u1ec7t c\u00f3 ngh\u0129a l\u00e0 bi\u1ec3u tr\u01b0ng hay huy hi\u1ec7u. C\u1ee5 th\u1ec3 h\u01a1n, thi\u1ebft k\u1ebf logo<\/strong> l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m tr\u1ef1c quan \u0111\u1ed9c quy\u1ec1n bao g\u1ed3m h\u00ecnh \u1ea3nh, ch\u1eef vi\u1ebft ho\u1eb7c s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u1ea3 hai y\u1ebfu t\u1ed1, l\u00e0 d\u1ea5u hi\u1ec7u quan tr\u1ecdng v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 c\u00f4ng ch\u00fang nh\u1eadn bi\u1ebft m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u hay nh\u00e3n hi\u1ec7u.<\/span><\/p>\n\n\n\n

Logo \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi chi\u1ebfn l\u01b0\u1ee3c ng\u00f4n ng\u1eef kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3, trong khi h\u00ecnh \u1ea3nh c\u00f3 s\u1ee9c m\u1ea1nh k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi c\u1ea3m x\u00fac, nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Logo th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc c\u1ed1t l\u00f5i v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p g\u1eedi g\u1eafm t\u1edbi c\u00f4ng ch\u00fang.<\/span><\/p>\n\n\n\n

\"\"
Loog th\u01b0\u01a1ng hi\u1ec7u Navuco do Sao Kim thi\u1ebft k\u1ebf<\/span><\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/span><\/h3>\n\n\n\n

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c li\u00ean t\u01b0\u1edfng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng v\u00e0 l\u01b0u l\u1ea1i trong t\u00e2m tr\u00ed c\u00f4ng ch\u00fang. Nh\u1eb1m ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ra \u0111\u1eddi v\u1edbi \u00fd ngh\u0129a l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 h\u1eefu h\u00ecnh di\u1ec5n \u0111\u1ea1t b\u1ea3n s\u1eafc ri\u00eang c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n t\u1ea1o n\u00ean \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang gi\u00fap ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. Ch\u00fang l\u00e0 t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 nh\u1eefng lo\u1ea1i h\u00ecnh, c\u00e1ch th\u1ee9c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 logo, bi\u1ec3u t\u01b0\u1ee3ng, slogan, danh thi\u1ebfp, bao b\u00ec, nh\u00e3n m\u00e1c, c\u00e1c v\u1eadt ph\u1ea9m v\u00e0 \u1ea5n ph\u1ea9m qu\u1ea3ng c\u00e1o, trang tr\u00ed c\u1eeda hi\u1ec7u, qu\u1ea7y h\u00e0ng\u2026<\/span><\/p>\n\n\n\n

\"nhan-dien-salla\"
Logo th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang Salla do Sao Kim thi\u1ebft k\u1ebf<\/span><\/figcaption><\/figure><\/div>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/span><\/h3>\n\n\n\n

Tr\u01b0\u1edbc h\u1ebft, c\u1ea7n ph\u1ea3i l\u00e0m r\u00f5 kh\u00e1i ni\u1ec7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p nh\u1eefng c\u1ea3m nh\u1eadn trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t c\u00f4ng ty, m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c kh\u00eda c\u1ea1nh nh\u01b0 m\u00f4 t\u1ea3 nh\u1eadn di\u1ec7n, gi\u00e1 tr\u1ecb, thu\u1ed9c t\u00ednh, c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u…. <\/span><\/p>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng h\u1eefu h\u00ecnh nh\u01b0 x\u00e2y d\u1ef1ng m\u1ed9t ng\u00f4i nh\u00e0 m\u00e0 c\u00f3 th\u1ec3 hi\u1ec3u nh\u01b0 vi\u1ec7c \u201ch\u00ecnh th\u00e0nh\u201d, \u201ct\u1ea1o n\u00ean\u201d, l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng t\u00e1c \u0111\u1ed9ng t\u1edbi nh\u1eadn th\u1ee9c nh\u1eb1m t\u1ea1o ra nh\u1eefng c\u1ea3m nh\u1eadn trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty, doanh nghi\u1ec7p hay s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\n\n\n

=>> C\u00f9ng t\u00ecm hi\u1ec3u th\u00eam 7 B\u00e0i h\u1ecdc thi\u1ebft k\u1ebf logo t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng<\/a><\/span><\/em><\/span><\/p>\n\n\n\n

\"bigstock-Brand-Branding-Marketing-Strat-90154346-500x340\"<\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

2. M\u1ed1i quan h\u1ec7 gi\u1eefa logo v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n\n\n\n

Logo l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n\n\n\n

Nh\u01b0 \u0111\u00e3 n\u00eau \u1edf tr\u00ean, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> – c\u00f4ng c\u1ee5 gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u – bao g\u1ed3m nh\u1eefng lo\u1ea1i h\u00ecnh, c\u00e1ch th\u1ee9c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 t\u00ean g\u1ecdi, logo, bi\u1ec3u t\u01b0\u1ee3ng, slogan\u2026 T\u1eeb kh\u00e1i ni\u1ec7m \u0111\u00f3, c\u00f3 th\u1ec3 th\u1ea5y thi\u1ebft k\u1ebf logo<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n

Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng l\u1ea7m t\u01b0\u1edfng logo l\u00e0 th\u01b0\u01a1ng hi\u1ec7u hay \u0111\u00f3ng vai tr\u00f2 \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng ch\u00ednh x\u00e1c h\u01a1n, logo ch\u1ec9 l\u00e0 g\u01b0\u01a1ng m\u1eb7t, l\u00e0 d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft \u0111\u1ea7u ti\u00ean v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u m\u00e0 th\u00f4i. <\/span><\/p>\n\n\n\n

Logo h\u1ed7 tr\u1ee3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n\n\n\n

V\u1edbi \u00fd ngh\u0129a l\u00e0 d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, Thi\u1ebft k\u1ebf logo<\/strong> gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u m\u1ed7i khi c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a ch\u00fang. V\u00ed d\u1ee5 v\u1edbi s\u1ea3n ph\u1ea9m Coca Cola  v\u00e0 Pepsi, b\u1ea1n s\u1ebd kh\u00f3 l\u00f2ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c n\u1ebfu ch\u1ec9 d\u1ef1a v\u00e0o m\u00e0u s\u1eafc v\u00e0 m\u00f9i v\u1ecb c\u1ee7a 2 lo\u1ea1i n\u01b0\u1edbc gi\u1ea3i kh\u00e1t. Th\u1ebf nh\u01b0ng, m\u1ecdi chuy\u1ec7n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n khi m\u1ed7i s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1eb7t c\u00f9ng logo c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh. C\u0169ng gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n ph\u00e2n bi\u1ec7t 2 ng\u01b0\u1eddi kh\u00e1c nhau d\u1ef1a v\u00e0o g\u01b0\u01a1ng m\u1eb7t c\u1ee7a h\u1ecd, logo c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u l\u00e0m c\u00f4ng vi\u1ec7c t\u01b0\u01a1ng t\u1ef1.<\/span><\/p>\n\n\n\n

\"Mau
Logo th\u01b0\u01a1ng hi\u1ec7u NEO do Sao Kim thi\u1ebft k\u1ebf<\/span><\/figcaption><\/figure><\/div>\n\n\n\n

3. M\u1ed1i quan h\u1ec7 gi\u1eefa logo v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n\n\n\n

Logo truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n\n\n\n

Logo l\u00e0 bi\u1ec3u tr\u01b0ng gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft doanh nghi\u1ec7p v\u00e0 v\u00ec v\u1eady, ch\u00fang lu\u00f4n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m truy\u1ec1n t\u1ea3i nh\u1eefng \u0111\u1eb7c tr\u01b0ng, v\u00e0 th\u00f4ng \u0111i\u1ec7p ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Th\u00f4ng qua h\u00ecnh \u1ea3nh, ch\u1eef vi\u1ebft v\u00e0 m\u00e0u s\u1eafc tr\u00ean logo, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn ph\u1ea7n n\u00e0o v\u1ec1 phong c\u00e1ch c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, v\u1ec1 c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 h\u01b0\u1edbng t\u1edbi phong c\u00e1ch sang tr\u1ecdng, thanh l\u1ecbch hay tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng\u2026 T\u1eeb \u0111\u00f3, c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 li\u00ean t\u01b0\u1edfng t\u1edbi th\u01b0\u01a1ng hi\u1ec7u khi ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m mang nh\u1eefng n\u00e9t t\u00ednh c\u00e1ch \u0111\u00f3.  <\/span><\/p>\n\n\n\n

Logo gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean chuy\u00ean nghi\u1ec7p h\u01a1n<\/span><\/h3>\n\n\n\n

Ngay c\u1ea3 khi c\u00f4ng ty c\u1ee7a b\u1ea1n m\u1edbi th\u00e0nh l\u1eadp, v\u00e0 quy m\u00f4 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ch\u1ec9 b\u1eaft \u0111\u1ea7u t\u1eeb con s\u1ed1 0, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 khi\u1ebfn c\u00f4ng ch\u00fang c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a m\u00ecnh th\u00f4ng qua m\u1ed9t thi\u1ebft k\u1ebf logo s\u00e1ng t\u1ea1o, \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1ea7y \u0111\u1ee7 \u00fd ngh\u0129a. <\/span><\/p>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1ed1n d\u0129 l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 mang t\u00ednh c\u1ea3m x\u00fac v\u1edbi c\u00f4ng ch\u00fang, v\u00ec v\u1eady m\u1ed9t Thi\u1ebft k\u1ebf logo<\/strong> c\u00f3 th\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ee7 m\u1ea1nh t\u1edbi c\u1ea3m x\u00fac s\u1ebd gi\u00fap c\u00f4ng ch\u00fang c\u1ea3m nh\u1eadn v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n r\u00f5 r\u00e0ng h\u01a1n.<\/span><\/p>\n\n\n\n