{"id":320584,"date":"2017-09-09T14:53:20","date_gmt":"2017-09-09T07:53:20","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320584"},"modified":"2019-04-02T11:30:49","modified_gmt":"2019-04-02T04:30:49","slug":"5-loi-pho-bien-trong-thiet-ke-logo","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/5-loi-pho-bien-trong-thiet-ke-logo\/","title":{"rendered":"5 l\u1ed7i ph\u1ed5 bi\u1ebfn trong thi\u1ebft k\u1ebf logo doanh nghi\u1ec7p c\u1ea7n tr\u00e1nh"},"content":{"rendered":"

Thi\u1ebft k\u1ebf logo<\/strong><\/a><\/span> lu\u00f4n \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i tu\u00e2n th\u1ee7 theo nh\u1eefng quy tr\u00ecnh, y\u00eau c\u1ea7u v\u00e0 nguy\u00ean t\u1eafc c\u1ee5 th\u1ec3. Tuy nhi\u00ean, d\u00f9 c\u00f3 thu\u1ed9c l\u00f2ng nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m d\u1eabn t\u1edbi gi\u1ea3m s\u00fat hi\u1ec7u qu\u1ea3 c\u1ee7a logo. D\u01b0\u1edbi \u0111\u00e2y, Sao Kim m\u00e1ch b\u1ea1n nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n tr\u00e1nh khi thi\u1ebft k\u1ebf logo.<\/span><\/p>\n

1. “H\u1ecdc t\u1eadp” logo c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c<\/span><\/h2>\n

Tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o thi\u1ebft k\u1ebf logo<\/strong>, b\u1ea1n th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng tham kh\u1ea3o nh\u1eefng m\u1eabu logo c\u00f3 tr\u01b0\u1edbc ho\u1eb7c t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng. D\u00f9 kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh h\u1ecdc t\u1eadp, nh\u01b0ng \u0111\u00f4i khi \u00fd t\u01b0\u1edfng c\u1ee7a b\u1ea1n l\u1ea1i xu\u1ea5t ph\u00e1t t\u1eeb c\u1ea3m h\u1ee9ng s\u00e1ng t\u00e1c c\u1ee7a nh\u1eefng m\u1eabu logo \u0111\u00f3. Th\u1eadm ch\u00ed, b\u1ea1n c\u00f2n kh\u00f4ng h\u1ec1 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c vi\u1ec7c m\u00ecnh \u0111ang b\u1eaft ch\u01b0\u1edbc.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y c\u0169ng x\u1ea3y ra khi b\u1ea1n c\u1ed1 g\u1eafng t\u1ea1o ra logo \u0111\u1ec3 theo k\u1ecbp xu h\u01b0\u1edbng, b\u1edfi thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 nguy c\u01a1 b\u1ecb tr\u00f9ng l\u1eb7p \u00fd t\u01b0\u1edfng v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. H\u1eadu qu\u1ea3 c\u1ee7a vi\u1ec7c n\u00e0y ch\u00ednh l\u00e0 s\u1ef1 nh\u1ea7m l\u1eabn th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00e1ch h\u00e0ng d\u00e0nh cho b\u1ea1n. B\u1edfi v\u1eady, h\u00e3y tham kh\u1ea3o xu h\u01b0\u1edbng v\u00e0 m\u1eabu logo c\u00f3 tr\u01b0\u1edbc m\u1ed9t c\u00e1ch t\u1ec9nh t\u00e1o, l\u00fd tr\u00ed v\u00e0 c\u1ed1 g\u1eafng ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng c\u1ee7a ri\u00eang m\u00ecnh.<\/span><\/p>\n

2. Qu\u00e1 tham lam chi ti\u1ebft<\/span><\/h2>\n

B\u1ea1n lu\u00f4n mu\u1ed1n truy\u1ec1n t\u1ea3i th\u1eadt nhi\u1ec1u h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a th\u00f4ng qua logo c\u1ee7a m\u00ecnh, th\u1ebf nh\u01b0ng qu\u00e1 tham lam khi mu\u1ed1n nh\u1ed3i nh\u00e9t t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 b\u1ea1n ngh\u0129 ra trong \u0111\u1ea7u v\u00e0o m\u1ed9t logo nh\u1ecf b\u00e9 ch\u1ec9 l\u00e0m thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p v\u00e0 r\u1eafc r\u1ed1i. <\/span>\u0110\u1eebng c\u1ed1 t\u1eadn d\u1ee5ng v\u00e0 l\u1ea5p h\u1ebft kho\u1ea3ng tr\u1ed1ng tr\u00ean logo, b\u1edfi ch\u00fang c\u00f3 t\u00e1c d\u1ee5ng l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng chi ti\u1ebft quan tr\u1ecdng. Phong c\u00e1ch hi\u1ec7n \u0111\u1ea1i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1edfi s\u1ef1 \u0111\u01a1n gi\u1ea3n, tinh t\u1ebf, v\u00ec th\u1ebf h\u00e3y c\u1ed1 g\u1eafng s\u00e1ng t\u1ea1o h\u00ecnh \u1ea3nh ri\u00eang h\u00e0m ch\u1ee9a \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u \u00fd ngh\u0129a c\u00e0ng t\u1ed1t v\u00e0 t\u1ea1o ra s\u1ef1 th\u00f4ng tho\u00e1ng \u0111\u1ec3 d\u1ec5 ghi nh\u1edb cho logo c\u1ee7a b\u1ea1n.<\/span><\/span><\/p>\n

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Kh\u00f4ng n\u00ean thi\u1ebft k\u1ebf logo<\/strong> qu\u00e1 ph\u1ee9c t\u1ea1p nh\u01b0 h\u00ecnh b\u00ean ph\u1ea3i \u0111\u1ec3 tr\u00e1nh tr\u1edf th\u00e0nh h\u00ecnh \u1ea3nh kh\u00f4ng r\u00f5 r\u00e0ng khi thu nh\u1ecf<\/span><\/em><\/figcaption><\/figure>\n

3. S\u1eed d\u1ee5ng font ch\u1eef kh\u00f4ng ph\u00f9 h\u1ee3p<\/span><\/h2>\n

Trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, logo g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 gi\u00fap c\u00f4ng ch\u00fang c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1 t\u00ednh v\u00e0 phong c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi v\u1eady, n\u1ebfu s\u1eed d\u1ee5ng font ch\u1eef kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c tr\u01b0ng, t\u00ednh c\u00e1ch \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u sai v\u1ec1 d\u1ee5ng \u00fd c\u0169ng nh\u01b0 l\u1ea7m t\u01b0\u1edfng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. <\/span>V\u00ed d\u1ee5, n\u1ebfu s\u1edf h\u1eefu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 nghi\u00eam t\u00fac, b\u1ea1n c\u1ea7n tr\u00e1nh s\u1eed d\u1ee5ng nh\u1eefng font ch\u1eef vui nh\u1ed9n, nh\u1ea3y nh\u00f3t. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu thi\u1ebft k\u1ebf logo cho m\u1ed9t tr\u01b0\u1eddng m\u1eabu gi\u00e1o, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn font ch\u1eef m\u1ec1m m\u1ea1i, tr\u1ebb trung h\u01a1n thay v\u00ec qu\u00e1 c\u1ee9ng nh\u1eafc. <\/span><\/span><\/p>\n

Font ch\u1eef c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o ph\u1ea3i d\u1ec5 \u0111\u1ecdc v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ti\u00eau ch\u00ed chung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Logo c\u1ee7a Mapquest d\u01b0\u1edbi \u0111\u00e2y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t s\u1ef1 thay \u0111\u1ed5i sai l\u1ea7m v\u00ec \u0111\u00e3 s\u1eed d\u1ee5ng font ch\u1eef m\u1edbi, tuy c\u1ed1 g\u1eafng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ebb nh\u01b0ng kh\u00f3 \u0111\u1ecdc v\u00e0 kh\u00f4ng mang l\u1ea1i \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 mong mu\u1ed1n c\u0169ng nh\u01b0 \u0111\u1ed1i l\u1eadp v\u1edbi ti\u00eau ch\u00ed \u0111\u01a1n gi\u1ea3n, r\u00f5 r\u00e0ng m\u00e0 h\u1ecd \u0111\u00e3 cung c\u1ea5p tr\u00ean website.\u00a0\"\"<\/span><\/p>\n

4. S\u1eed d\u1ee5ng m\u00e0u s\u1eafc kh\u00f4ng ph\u00f9 h\u1ee3p<\/span><\/h2>\n

M\u1ed9t logo t\u1ed1t l\u00e0 ki\u1ec3u logo c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt ngay c\u1ea3 khi c\u00f3 m\u00e0u hay \u1edf d\u1ea1ng \u00e2m b\u1ea3n. D\u00f9 c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng t\u1edbi th\u1ecb gi\u00e1c v\u00e0 g\u00f3p ph\u1ea7n truy\u1ec1n t\u1ea3i \u00fd ngh\u0129a, song vi\u1ec7c b\u1ea1n s\u1eed d\u1ee5ng nh\u1eefng m\u00e0u s\u1eafc kh\u00f4ng \u0103n kh\u1edbp v\u1edbi nhau ho\u1eb7c c\u1ed1 g\u1eafng t\u1eadn d\u1ee5ng th\u1eadt nhi\u1ec1u m\u00e0u tr\u00ean c\u00f9ng m\u1ed9t logo kh\u00f4ng nh\u1eefng kh\u00f4ng ph\u00e1t huy t\u00e1c d\u1ee5ng m\u00e0 c\u00f2n khi\u1ebfn ch\u00fang tr\u1edf n\u00ean l\u00f2e lo\u1eb9t v\u00e0 kh\u00f3 ghi nh\u1edb h\u01a1n. Thay v\u00e0o \u0111\u00f3, b\u1ea1n ch\u1ec9 n\u00ean l\u1ef1a ch\u1ecdn 1 – 3 m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o v\u00e0 ph\u00e2n b\u1ed1 ch\u00fang th\u1eadt h\u1ee3p l\u00fd tr\u00ean logo, sao cho v\u1eeba t\u1ea1o \u0111\u01b0\u1ee3c \u0111i\u1ec3m nh\u1ea5n, v\u1eeba truy\u1ec1n t\u1ea3i t\u1ed1t th\u00f4ng \u0111i\u1ec7p.<\/span><\/p>\n

S\u1ef1 thay \u0111\u1ed5i logo c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Apple l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho tr\u01b0\u1eddng h\u1ee3p n\u00e0y. T\u1eeb n\u0103m 1976 – 1988, Apple s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh qu\u1ea3 t\u00e1o c\u1eafn d\u1edf v\u1edbi 7 m\u00e0u s\u1ecdc c\u1ea7u v\u1ed3ng \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, \u00fd t\u01b0\u1edfng n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc r\u1eb1ng “vi\u1ec7c in \u1ea5n s\u1ebd l\u00e0m c\u00f4ng ty Apple b\u1ecb ph\u00e1 s\u1ea3n tr\u01b0\u1edbc c\u1ea3 khi n\u00f3 ch\u00ednh th\u1ee9c \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng”. Cu\u1ed1i c\u00f9ng, Apple \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i m\u1eabu logo \u0111\u1ec3 kh\u00f4ng b\u1ecb l\u1ed7i th\u1eddi v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed in \u1ea5n.<\/span><\/p>\n

=>> B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc th\u00eam\u00a07 C\u00e1ch thi\u1ebft k\u1ebf m\u1ed9t logo \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t<\/a><\/em><\/span><\/span><\/p>\n

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Logo c\u0169 v\u00e0 m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Apple<\/span><\/figcaption><\/figure>\n

5. T\u00ecm ki\u1ebfm h\u00ecnh \u1ea3nh tr\u00ean internet<\/span><\/h2>\n

Ngu\u1ed3n internet lu\u00f4n r\u1ed9ng l\u1edbn v\u00e0 phong ph\u00fa, nh\u01b0ng ch\u00fang ch\u1ec9 d\u00e0nh cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c thi\u1ebfu chuy\u00ean nghi\u1ec7p, ho\u1eb7c b\u00ed \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf, ho\u1eb7c tay ngh\u1ec1 thi\u1ebft k\u1ebf ch\u01b0a \u0111\u1ee7 \u0111i\u00eau luy\u1ec7n. H\u00ecnh \u1ea3nh tr\u00ean internet kh\u00f4ng mang t\u00ednh \u0111\u1ed9c quy\u1ec1n, d\u1ec5 khi\u1ebfn thi\u1ebft k\u1ebf logo<\/strong> c\u1ee7a b\u1ea1n tr\u00f4ng gi\u1ed1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u00e0 d\u0129 nhi\u00ean c\u0169ng ch\u1eb3ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao. V\u00ec v\u1eady, t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n n\u00ean t\u1ef1 s\u00e1ng t\u1ea1o h\u00ecnh \u1ea3nh c\u1ee7a ri\u00eang m\u00ecnh thay v\u00ec d\u1ea1o quanh internet v\u00e0 nh\u1eb7t nh\u1ea1nh ch\u1ea5t li\u1ec7u t\u1eeb \u0111\u00f3. <\/span><\/p>\n

T\u1ec9nh t\u00e1o v\u00e0 s\u00e1ng t\u1ea1o l\u00e0 2 y\u1ebfu t\u1ed1 r\u1ea5t c\u1ea7n thi\u1ebft gi\u00fap b\u1ea1n thi\u1ebft k\u1ebf logo<\/strong> hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ed9c \u0111\u00e1o. H\u00e3y c\u00e2n nh\u1eafc k\u1ef9 nh\u1eefng l\u01b0u \u00fd v\u00e0 tr\u00e1nh ph\u1ea1m ph\u1ea3i 5 \u0111i\u1ec1u Sao Kim v\u1eeba n\u00eau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o cho ra \u0111\u1eddi m\u1ed9t logo \u0111\u1ee7 s\u1ee9c g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1edf h\u1eefu c\u00f4ng c\u1ee5 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n h\u1ea3o v\u1edbi d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf logo \u0111\u1ed9c quy\u1ec1n t\u1eeb c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u c\u1ee7a Sao Kim.<\/span><\/p>\n

Ngu\u1ed3n<\/span>: Sao Kim Branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vi\u1ec7t Nam<\/strong><\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n