{"id":320697,"date":"2017-12-13T10:56:05","date_gmt":"2017-12-13T03:56:05","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320697"},"modified":"2022-08-30T16:05:00","modified_gmt":"2022-08-30T09:05:00","slug":"dinh-vi-thuong-hieu-va-9-phuong-phap-brand-positioning","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/dinh-vi-thuong-hieu-va-9-phuong-phap-brand-positioning\/","title":{"rendered":"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 9 ph\u01b0\u01a1ng ph\u00e1p Brand positioning"},"content":{"rendered":"\n<p><span style=\"color: #000000;\">M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay lu\u00f4n ph\u1ea3i c\u00f9ng l\u00fac tham gia hai cu\u1ed9c chi\u1ebfn: Cu\u1ed9c chi\u1ebfn \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 cu\u1ed9c chi\u1ebfn \u0111\u1ec3 gi\u00e0nh v\u1ecb tr\u00ed n\u1ed5i b\u1eadt h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1ea3n ch\u1ea5t c\u1ee7a c\u1ea3 hai cu\u1ed9c chi\u1ebfn n\u00e0y t\u1ef1u chung l\u1ea1i \u0111\u1ec1u quy v\u1ec1 nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u1ec3 s\u1edf h\u1eefu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb t\u1edbi. V\u00e0 \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a \u201c<span style=\"color: #ff0000;\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-tai-dinh-vi-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span>\u201d.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\"><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ea7u ti\u00ean (1969) b\u1edfi Alries Ries v\u00e0 Jack Trout, sau \u0111\u00f3 n\u00f3 d\u1ea7n tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau&nbsp; th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ea7u h\u1ebft nh\u1eefng doanh nghi\u1ec7p hi\u1ec7n nay. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u201c<em>chi\u1ebfm m\u1ed9t v\u1ecb tr\u00ed (filling a slot) trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/em>\u201d (T\u1ea1p ch\u00ed Industry Marketing).<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Theo sau \u0111\u00f3, c\u0169ng c\u00f3 m\u1ed9t lo\u1ea1t nh\u1eefng kh\u00e1i ni\u1ec7m kh\u00e1c v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><em>\u201c\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra cho s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m m\u1ed9t v\u1ecb tr\u00ed x\u00e1c \u0111\u1ecbnh (so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh) trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng\u201d<\/em> (P.Kotler &#8211; Cha \u0111\u1ebb c\u1ee7a Marketing hi\u1ec7n \u0111\u1ea1i)<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/philip-kotler.jpg\" alt=\"Philip Kotler - Cha \u0111\u1ebb c\u1ee7a Marketing hi\u1ec7n \u0111\u1ea1i n\u00f3i v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-321168\" width=\"750\" height=\"390\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/philip-kotler.jpg 830w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/philip-kotler-500x260.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><em>\u201c\u0110\u1ecbnh v\u1ecb nh\u00e3n hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb l\u00e0 \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng k\u1ebft n\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f4ng ch\u00fang\/kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 th\u1ec3 hi\u1ec7n m\u1ed9t l\u1ee3i th\u1ebf h\u01a1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh.\u201d<\/em> (Gi\u00e1o s\u01b0 David Aaker, chuy\u00ean gia t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u)<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">D\u00f9 c\u00f3 nhi\u1ec1u \u0111\u1ecbnh ngh\u0129a nh\u01b0ng m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f4ng nh\u1eadn r\u1eb1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m gi\u00e0nh l\u1ea5y ni\u1ec1m tin, t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh. \u0110\u00f3 l\u00e0 cu\u1ed9c chi\u1ebfn th\u1ef1c s\u1ef1 kh\u1ed1c li\u1ec7t, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, ph\u01b0\u01a1ng ph\u00e1p kh\u00f4n ngoan \u0111\u1ec3 gi\u00e0nh chi\u1ebfn th\u1eafng cu\u1ed1i c\u00f9ng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><strong>9 ph\u01b0\u01a1ng ph\u00e1p Brand positioning n\u1ed5i b\u1eadt nh\u1ea5t<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p <strong>\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n ph\u1ea7n \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, v\u01b0\u1ee3t l\u00ean h\u00e0ng ng\u00e0n \u0111\u1ed1i th\u1ee7 v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u00e3i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng tr\u1edf n\u00ean kh\u00f3 t\u00ednh h\u01a1n, nh\u1ea1y c\u1ea3m h\u01a1n v\u00e0 thi\u1ebfu tin t\u01b0\u1edfng h\u01a1n khi h\u1ecd ph\u1ea3i ti\u1ebfp c\u1eadn v\u1edbi ng\u00e0y c\u00e0ng nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 9 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 gia t\u0103ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">1. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t hay x\u1ea5u, kh\u00f4ng c\u00f3 t\u1ed1t tuy\u1ec7t \u0111\u1ed1i hay x\u1ea5u tuy\u1ec7t \u0111\u1ed1i, t\u1ea5t c\u1ea3 ph\u1ee5 thu\u1ed9c v\u00e0o c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng. M\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 cho r\u1eb1ng xe m\u00e1y Honda ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t nh\u01b0ng m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00e1c ho\u00e0n to\u00e0n c\u00f3 quy\u1ec1n kh\u1eb3ng \u0111\u1ecbnh Yamaha ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p b\u1ea1n gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 \u01b0u \u00e1i t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n \u0111\u00e3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u1edbn khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. C\u0169ng nh\u01b0 Honda th\u00e0nh c\u00f4ng khi c\u00f3 \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh t\u1ed1t trong t\u00e2m tr\u00ed \u0111\u1ea1i b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng b\u00ecnh d\u00e2n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u00e1ch t\u1ed1t kh\u1eb3ng \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng ch\u00ednh l\u00e0 thu h\u1eb9p \u0111\u1ecbnh v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u (Theo Alries Ries v\u00e0 Laura Reis). Nh\u1eefng h\u00e3ng xe h\u01a1i \u0111\u00e3 v\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y r\u1ea5t chu\u1ea9n x\u00e1c v\u00e0 th\u00e0nh c\u00f4ng nh\u01b0 Mercedes Benz, BMW, Audi&#8230;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/aud015_jooooy_audi-r8-gt_fa.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng\" class=\"wp-image-321169\" width=\"750\" height=\"495\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/aud015_jooooy_audi-r8-gt_fa.jpg 1600w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/aud015_jooooy_audi-r8-gt_fa-500x329.jpg 500w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">D\u00f9 c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3 kh\u00e1c nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng, c\u01a1 b\u1ea3n h\u00e0ng \u0111\u1ea7u. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh lu\u00f4n s\u1edf h\u1eefu nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t. N\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p th\u00ec ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd c\u00f3 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">2. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Gi\u00e1 tr\u1ecb \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n so v\u1edbi s\u1ed1 ti\u1ec1n h\u1ecd b\u1ecf ra \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 (Value for money). Trong qu\u00e1 kh\u1ee9, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng \u0111\u00e1nh \u0111\u1ed3ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng v\u1edbi c\u01a1 ch\u1ebf n\u00e0y l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u201cgi\u00e1 r\u1ebb\u201d. Gi\u00e1 r\u1ebb c\u0169ng mang theo m\u1ed9t h\u00ecnh \u1ea3nh v\u1ec1 m\u1ed9t \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u y\u1ebfu.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u01b0ng ng\u00e0y nay, \u0111\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb \u0111\u00e3 ph\u00e1t huy \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ee7a n\u00f3. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh r\u1ea5t b\u1ec1n v\u1eefng trong l\u00f2ng kh\u00e1ch h\u00e0ng v\u00ec kh\u00e1ch h\u00e0ng b\u1ecb thuy\u1ebft ph\u1ee5c ho\u00e0n to\u00e0n v\u1ec1 gi\u00e1 c\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. H\u00e0ng lo\u1ea1t c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ecbnh v\u1ecb &#8220;gi\u00e1 r\u1ebb&#8221; \u0111\u00e3 ra \u0111\u1eddi.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/Southwest-Airlines-Logo-500x199.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb\" class=\"wp-image-321167\" width=\"750\" height=\"298\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/Southwest-Airlines-Logo-500x199.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/Southwest-Airlines-Logo.jpg 1024w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Southest Airlines l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb. D\u00f9 cung c\u1ea5p d\u1ecbch v\u1ee5 bay gi\u00e1 r\u1ebb nh\u01b0ng v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. H\u00e0ng lo\u1ea1t nh\u1eefng h\u00e3ng h\u00e0ng kh\u00f4ng l\u1edbn kh\u00e1c c\u0169ng l\u00e0m theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1 c\u1ee7a Southeat Airlines.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">3. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o t\u00ednh n\u0103ng<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">T\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 tri\u1ec7t \u0111\u1ec3 l\u00e0m <strong>\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>. D\u1ef1a tr\u00ean t\u00ednh n\u0103ng, th\u00f4ng \u0111i\u1ec7p \u0111\u1ecbnh v\u1ecb r\u1ea5t r\u00f5 r\u00e0ng, d\u1ec5 nh\u1edb v\u00e0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c lu\u00f4n trong l\u1ea7n tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 nh\u1eefng th\u00f4ng s\u1ed1 r\u1ea5t th\u1ef1c t\u1ebf n\u00ean chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb n\u00e0y d\u1ec5 d\u00e0ng chi\u1ebfm \u0111\u01b0\u1ee3c ni\u1ec1m tin, c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Tuy nhi\u00ean, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 m\u1ed9t h\u1ea1n ch\u1ebf l\u00e0 kh\u00f3 t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e3i m\u00e3i. N\u00f3 s\u1ebd m\u1ea5t t\u00e1c d\u1ee5ng khi \u0111\u1ed1i th\u1ee7 c\u00f3 t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u1ef1. V\u00ec v\u1eady, \u0111\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o t\u00ednh n\u0103ng ch\u1ec9 \u00e1p d\u1ee5ng cho m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1eb7c bi\u1ec7t, kh\u00f3 b\u1eaft ch\u01b0\u1edbc.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">4. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o m\u1ed1i quan h\u1ec7<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u01b0\u01a1ng t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, t\u01b0\u01a1ng t\u00e1c t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd s\u1edf h\u1eefu \u0111\u1ecbnh v\u1ecb t\u1ed1t s\u1ebd ch\u1ea1m t\u1edbi tr\u00e1i tim kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Th\u00f4ng \u0111i\u1ec7p \u0111\u1ecbnh v\u1ecb khi nh\u1eadn \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ee9c m\u1ea1nh \u0111\u01b0\u1ee3c c\u1ed9ng h\u01b0\u1edfng r\u1ea5t m\u1ea1nh. Nh\u01b0 Apple v\u1edbi slogan \u201cThink different\u201d mong mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi suy ngh\u0129 kh\u00e1c v\u1ec1 m\u00e1y t\u00ednh, Nike l\u00e0 \u201cJust do it\u201d th\u00fac gi\u1ee5c m\u1ecdi ng\u01b0\u1eddi l\u00e0m nh\u1eefng \u0111i\u1ec1u m\u00ecnh mu\u1ed1n, qu\u1ea7n Jean Ck \u2013 Be good, be bad, be yourself (X\u1ea5u hay t\u1ed1t, c\u1ee9 l\u00e0 ch\u00ednh m\u00ecnh).<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/nike-just-do-it-500x500.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o m\u1ed1i quan h\u1ec7\" class=\"wp-image-321166\" width=\"750\" height=\"750\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/nike-just-do-it-500x500.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/nike-just-do-it.jpg 581w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">N\u00f3i c\u00e1ch kh\u00e1c, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng \u0111i t\u1eeb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 \u0111\u1ecbnh v\u1ecb d\u1ef1a tr\u00ean kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">5. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o mong mu\u1ed1n<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Ai c\u0169ng c\u00f3 \u01b0\u1edbc mong, v\u00ec th\u1ebf, vi\u1ec7c kh\u01a1i g\u1ee3i l\u00ean \u0111\u01b0\u1ee3c \u01b0\u1edbc mong c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ed9ng l\u1ef1c, \u0111i\u1ec1u k\u1ef3 di\u1ec7u l\u1edbn, t\u1ea1o d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed h\u1ecd. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o mong mu\u1ed1n l\u00e0 t\u1ea1o cho kh\u00e1ch h\u00e0ng ni\u1ec1m tin hay c\u1ea3m gi\u00e1c h\u1ecd tr\u1edf th\u00e0nh ng\u01b0\u1eddi h\u1ecd mu\u1ed1n, \u0111\u1ebfn n\u01a1i h\u1ecd th\u00edch hay c\u00f3 \u0111\u01b0\u1ee3c ni\u1ec1m vui, h\u1ee9ng kh\u1edfi trong cu\u1ed9c s\u1ed1ng.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/Walt_Disney_World-500x267.png\" alt=\"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o mong mu\u1ed1n\" class=\"wp-image-321165\" width=\"750\" height=\"400\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb tr\u00ean c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng mang l\u1ea1i nh\u1eefng th\u00e0nh c\u00f4ng vang d\u1ed9i cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Disney (Where dreams come true \u2013 N\u01a1i gi\u1ea5c m\u01a1 th\u00e0nh hi\u1ec7n th\u1ef1c), \u201cB\u1ea3n l\u0129nh \u0111\u00e0n \u00f4ng th\u1eddi nay\u201d c\u1ee7a Tiger beer.<\/span><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">6. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o v\u1ea5n \u0111\u1ec1\/gi\u1ea3i ph\u00e1p<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p<strong> \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> hi\u1ec7u qu\u1ea3 gi\u00fap g\u00e2y \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean v\u1ea5n \u0111\u1ec1 ho\u1eb7c gi\u1ea3i ph\u00e1p. C\u1ee5 th\u1ec3, \u0111\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ea5y r\u00f5 \u0111\u01b0\u1ee3c: Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft ngay l\u1eadp t\u1ee9c v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1eb7c bi\u1ec7t th\u00edch h\u1ee3p cho c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 thu\u1ed9c ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh, ho\u1eb7c c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a ch\u00fang cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/sunlight-unilever-500x354.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i ph\u00e1p\" class=\"wp-image-321164\" width=\"750\" height=\"531\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/sunlight-unilever-500x354.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/sunlight-unilever.jpg 1200w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Unilever \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb n\u00e0y v\u1edbi m\u1ed9t lo\u1ea1t nh\u1eefng nh\u00e3n hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Omo, Sunlight, Clear\u2026<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: C\u00e1ch vi\u1ebft <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/tuyen-ngon-dinh-vi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb<\/strong><\/a> gi\u00fap \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng, hi\u1ec7u qu\u1ea3 h\u01a1n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">7. \u0110\u1ecbnh v\u1ecb d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb n\u00e0y d\u1ef1a tr\u00ean s\u1ef1 so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp v\u1edbi m\u00ecnh (Th\u01b0\u1eddng l\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u1ee9ng \u0111\u1ea7u ho\u1eb7c ngang b\u1eb1ng). Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 \u0111ang \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng. We try harder c\u1ee7a Avis (Tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 Hertz), The real thing c\u1ee7a Coca (\u0110\u1ed1i \u0111\u1ea7u v\u1edbi Pepsi).<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/avis-0-we-try-harder-500x281.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o \u0111\u1ed1i th\u1ee7\" class=\"wp-image-321163\" width=\"750\" height=\"421\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/avis-0-we-try-harder-500x281.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/avis-0-we-try-harder.jpg 1280w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Hay m\u1edbi \u0111\u00e2y l\u00e0 \u0111\u1ecbnh v\u1ecb c\u1ee7a Bphone 2 \u2013 Ch\u1ea5t h\u01a1n c\u1ea3 Iphone v\u00e0 Samsung c\u0169ng l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean \u0111\u1ecbnh v\u1ecb n\u00e0y.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">8. \u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o c\u1ea3m x\u00fac<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">C\u1ea3m x\u00fac l\u00e0 con \u0111\u01b0\u1eddng t\u1eaft d\u1eabn \u0111\u1ebfn tr\u00e1i tim v\u00e0 t\u1eeb t\u1eeb x\u00e2m nh\u1eadp v\u00e0o t\u00e2m tr\u00ed. R\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u1ea3m x\u00fac \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb cho m\u00ecnh. C\u1ea3m x\u00fac \u0111\u00f3 \u0111\u1ebfn t\u1eeb mong mu\u1ed1n, nhu c\u1ea7u, t\u00ecnh c\u1ea3m v\u00e0 h\u01a1n h\u1ebft n\u00f3 \u0111\u00e1nh tr\u00fang s\u1edf th\u00edch, m\u1ed1i quan t\u00e2m, s\u1ef1 th\u00e2n thu\u1ed9c c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 r\u1ea5t cao.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/maxresdefault-500x281.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o c\u1ea3m x\u00fac\" class=\"wp-image-321162\" width=\"750\" height=\"421\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/maxresdefault-500x281.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/maxresdefault.jpg 1280w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u01b0 &nbsp;\u201cN\u00e2ng niu b\u00e0n ch\u00e2n Vi\u1ec7t\u201d c\u1ee7a Biti\u2019s, \u201cC\u01b0\u1eddi l\u00ean Vi\u1ec7t Nam \u01a1i\u201d c\u1ee7a Colgate.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">9. \u0110\u1ecbnh v\u1ecb d\u1ef1a tr\u00ean c\u00f4ng d\u1ee5ng<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111i theo m\u1ed9t h\u01b0\u1edbng kh\u00e1c l\u00e0 h\u1ecd \u0111\u1ecbnh v\u1ecb d\u1ef1a tr\u00ean l\u1ee3i \u00edch mang l\u1ea1i cho kh\u00e1ch h\u00e0ng, hay ch\u00ednh l\u00e0 c\u00f4ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 m\u1ed9t \u0111\u1ecbnh v\u1ecb an to\u00e0n, chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng tin v\u00e0 \u01b0u \u00e1i c\u1ee7a kh\u00e1ch h\u00e0ng. Ti\u00eau bi\u1ec3u nh\u01b0 \u201cLu\u00f4n lu\u00f4n l\u1eafng nghe, lu\u00f4n lu\u00f4n th\u1ea5u hi\u1ec3u\u201d c\u1ee7a Prudential hay \u201cS\u01a1n \u0111\u00e2u c\u0169ng \u0111\u1eb9p\u201d c\u1ee7a Nippon.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"229\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/T-The-Prudential--500x229.png\" alt=\"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o c\u00f4ng d\u1ee5ng\" class=\"wp-image-321161\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/T-The-Prudential--500x229.png 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/T-The-Prudential-.png 1061w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Tr\u00ean \u0111\u00e2y l\u00e0 9 ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng hay kh\u00f4ng suy cho c\u00f9ng kh\u00e1ch h\u00e0ng c\u00f3 hi\u1ec3u b\u1ea1n \u0111ang truy\u1ec1n t\u1ea3i th\u00f4ng tin g\u00ec hay kh\u00f4ng v\u00e0 c\u00f3 nh\u1edb n\u00f3 hay kh\u00f4ng.&nbsp;Nh\u01b0 chia s\u1ebb c\u1ee7a Bill Bernbach (ng\u01b0\u1eddi s\u00e1ng l\u1eadp agency qu\u1ea3ng c\u00e1o DDB): <em>&#8220;S\u1ef1 th\u1eadt kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 th\u1eadt cho \u0111\u1ebfn khi m\u1ecdi ng\u01b0\u1eddi tin b\u1ea1n. H\u1ecd kh\u00f4ng tin b\u1ea1n n\u1ebfu h\u1ecd kh\u00f4ng hi\u1ec3u b\u1ea1n \u0111ang n\u00f3i g\u00ec\u201d.&nbsp;<\/em>V\u00e0 tr\u01b0\u1edbc khi n\u00f3i cho kh\u00e1ch h\u00e0ng hi\u1ec3u, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 m\u00ecnh, hi\u1ec3u kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc \u0111\u00e3.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc ngay b\u00e0i vi\u1ebft n\u00e0y \u0111\u1ec3 hi\u1ec3u <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/lua-chon-chien-luoc-dinh-vi-thuong-hieu\/\" target=\"_blank\"><strong>Quy tr\u00ecnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u1ecbnh v\u1ecb\/ t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">N\u1ebfu b\u1ea1n \u0111ang c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c <strong>\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u00e0 ch\u01b0a bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, ch\u01b0a hi\u1ec3u quy tr\u00ecnh, h\u00e3y li\u00ean h\u1ec7 ngay \u0111\u1ebfn Sao Kim \u0111\u1ec3 g\u1eb7p nh\u1eefng chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u. \u0110i\u1ec1n th\u00f4ng tin v\u00e0o form d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 nh\u1eadn&nbsp;nh\u1eefng l\u1eddi t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u t\u1eeb c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><span style=\"color: #ff6600;\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-website\/20-thiet-ke-trang-lien-he-cua-website-truyen-cam-hung\/\" target=\"_blank\">20 Thi\u1ebft k\u1ebf trang li\u00ean h\u1ec7 c\u1ee7a Website truy\u1ec1n c\u1ea3m h\u1ee9ng<\/a><\/span><\/strong><\/li><li><span style=\"color: #ff6600;\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/mat-bao-lau-de-xay-dung-thuong-hieu-thanh-cong\/\" target=\"_blank\"><strong>M\u1ea5t bao l\u00e2u \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/strong><\/a><\/span>?<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay h\u00f4m nay qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i 0964.699.499 ho\u1eb7c contact@www.saokim.com.vn.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>\u00a0<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #DinhViThuongHieu<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_612165641\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bao-cao-thuong-nien\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">Thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkecatalog.com\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p\">Thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/baocaothuongnien.net\" target=\"_blank\" rel=\"dofollow\" title=\"c\u00f4ng ty thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">C\u00f4ng ty thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay lu\u00f4n ph\u1ea3i c\u00f9ng l\u00fac tham gia hai cu\u1ed9c chi\u1ebfn: Cu\u1ed9c chi\u1ebfn \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 cu\u1ed9c chi\u1ebfn \u0111\u1ec3 gi\u00e0nh v\u1ecb tr\u00ed n\u1ed5i b\u1eadt h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1ea3n ch\u1ea5t c\u1ee7a c\u1ea3 hai cu\u1ed9c chi\u1ebfn n\u00e0y [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":320830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[22,19,91],"class_list":["post-320697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-thuong-hieu","tag-xay-dng-thng-hiu","tag-dnh-v-thng-hiu"],"acf":[],"views":14654,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=320697"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/320830"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=320697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=320697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=320697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}