{"id":320795,"date":"2018-01-10T11:10:05","date_gmt":"2018-01-10T04:10:05","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320795"},"modified":"2023-01-03T15:46:10","modified_gmt":"2023-01-03T08:46:10","slug":"11-buoc-xay-dung-va-phat-trien-thuong-hieu-doanh-nghiep-thanh-cong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/11-buoc-xay-dung-va-phat-trien-thuong-hieu-doanh-nghiep-thanh-cong\/","title":{"rendered":"11 B\u01b0\u1edbc x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p th\u00e0nh c\u00f4ng"},"content":{"rendered":"\n<p><span style=\"color: #000000;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh d\u00e0i h\u1ea1n gi\u00fap t\u1ea1o ra s\u1ef1 trung th\u00e0nh b\u1ec1n v\u1eefng c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 s\u1ee9 m\u1ec7nh doanh nghi\u1ec7p, suy ngh\u0129 s\u00e1ng t\u1ea1o v\u00e0 m\u1ed9t mong mu\u1ed1n m\u1ea1nh m\u1ebd k\u1ebft n\u1ed1i c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 con ng\u01b0\u1eddi t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ebfn nh\u00e2n vi\u00ean.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u, x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p, \u0111i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ecf ti\u1ec1n ra mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Ti\u1ebfp \u0111\u00f3 ph\u00e1t tri\u1ec3n logo, slogan, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1, truy\u1ec1n th\u00f4ng \u2026<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 vi\u1ec7c l\u00e0m d\u00e0i h\u01a1i, b\u1ec1n b\u1ec9 v\u00e0 c\u1ea7n c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1ec3 ti\u1ebfp c\u1eadn v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n, b\u1ea1n h\u00e3y theo d\u00f5i 11 b\u01b0\u1edbc ch\u1ec9 d\u1eabn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng c\u1ee7a Sao Kim.<\/span><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">1. X\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">N\u1ec1n t\u1ea3ng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau m\u00e0 b\u1ea1n c\u1ea7n t\u1eadp trung nh\u1eafm \u0111\u1ebfn v\u00ec d\u0129 nhi\u00ean b\u1ea1n kh\u00f4ng th\u1ec3 chi\u1ec1u l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Trong su\u1ed1t qu\u00e1 tr\u00ecnh<strong> x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>, b\u1ea1n ph\u1ea3i lu\u00f4n nh\u1edb r\u00f5 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang ti\u1ebfp c\u1eadn \u0111\u1ebfn ai, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng s\u1ee9 m\u1ec7nh v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1nh tr\u00fang <strong>insights<\/strong> c\u1ee7a h\u1ecd.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">H\u00e3y x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau tr\u00ean c\u00e1c kh\u00eda c\u1ea1nh nh\u00e2n kh\u1ea9u h\u1ecdc; quan \u0111i\u1ec3m, phong c\u00e1ch s\u1ed1ng; h\u00e0nh vi v\u00e0 th\u00f3i quen ti\u1ebfp nh\u1eadn truy\u1ec1n th\u00f4ng.<\/span><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">2. Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image size-medium wp-image-320796\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/08\/nike-mission-statement-500x471.png\" alt=\"Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-320796\" width=\"750\" height=\"706\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/08\/nike-mission-statement-500x471.png 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/08\/nike-mission-statement.png 850w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption><span style=\"color: #000000;\"><em>Mang l\u1ea1i c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi cho t\u1ea5t c\u1ea3 c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u00ea th\u1ebf gi\u1edbi_Nike<\/em><\/span><\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u khi\u1ebfn kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng, tr\u01b0\u1edbc h\u1ebft b\u1ea1n c\u1ea7n cho h\u1ecd bi\u1ebft b\u1ea1n mang l\u1ea1i gi\u00e1 tr\u1ecb g\u00ec cho h\u1ecd. S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 m\u1ee5c \u0111\u00edch t\u1ed3n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, n\u00f3 l\u00e0 c\u01a1 s\u1edf cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. M\u1ecdi th\u1ee9 t\u1eeb logo, tagline, ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p, c\u00e1 nh\u1eadn h\u00f3a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u00fang s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">T\u1ea5t c\u1ea3 ch\u00fang ta h\u1ea7u nh\u01b0 \u0111\u1ec1u bi\u1ebft c\u00e2u tagline n\u1ed5i ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Nike \u201cJust do it\u201d (C\u1ee9 l\u00e0m \u0111i). V\u1eady b\u1ea1n c\u00f3 bi\u1ebft s\u1ee9 m\u1ec7nh c\u1ee7a Nike l\u00e0 g\u00ec?<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">S\u1ee9 m\u1ec7nh c\u1ee7a Nike l\u00e0 \u201cMang l\u1ea1i c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi cho t\u1ea5t c\u1ea3 c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u00ea th\u1ebf gi\u1edbi\u201d. V\u00ec v\u1eady c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y Nike th\u01b0\u1eddng t\u1eadp trung v\u00e0o h\u00ecnh \u1ea3nh c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean \u1edf c\u00e1c b\u1ed9 m\u00f4n th\u1ec3 thao kh\u00e1c nhau s\u1eed d\u1ee5ng gi\u00e0y Nike \u0111\u1ec3 t\u1eadp luy\u1ec7n t\u1ed1t nh\u1ea5t.<\/span><\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <strong><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e1ch vi\u1ebft s\u1ee9 m\u1ec7nh c\u00f4ng ty<\/a> <\/strong><\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">3. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">H\u00e3y t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7 ch\u00ednh trong ng\u00e0nh c\u1ee7a b\u1ea1n, c\u1ea3 v\u1ec1 \u0111i\u1ec3m m\u1ea1nh l\u1eabn \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd. Xem x\u00e9t \u0111\u01b0a ra c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi sau:<\/span><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">Th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ed1ng nh\u1ea5t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng?<\/span><\/li><li><span style=\"color: #000000;\">Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7?<\/span><\/li><li><span style=\"color: #000000;\">Kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 v\u1ec1 \u0111\u1ed1i th\u1ee7 tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Khi \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1ch <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/xac-dinh-thi-truong-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/a><\/li><li>C\u00e1ch <a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">4. T\u00ecm ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image size-medium wp-image-320797\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/08\/apple-branding-500x234.png\" alt=\"T\u00ecm ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-320797\" width=\"750\" height=\"351\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/08\/apple-branding-500x234.png 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/08\/apple-branding.png 1205w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption><span style=\"color: #000000;\"><em>Apple lu\u00f4n x\u00e2y d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/em><\/span><\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">B\u1ea1n ph\u1ea3i \u0111\u00e0o s\u00e2u v\u00e0 ph\u00e2n t\u00edch nh\u1eefng g\u00ec b\u1ea1n \u0111ang cung c\u1ea5p cho kh\u00e1ch h\u00e0ng. T\u1eadp trung khai th\u00e1c v\u00e0o nh\u1eefng t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch m\u00e0 ch\u1ec9 ri\u00eang c\u00f4ng ty c\u1ee7a b\u1ea1n cung c\u1ea5p \u0111\u1ec3 t\u1ea1o ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u.&nbsp; N\u00f3 c\u00f3 th\u1ec3 l\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u00e1ng tin c\u1eady v\u00e0 chuy\u00ean nghi\u1ec7p, gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ebft ki\u1ec7m ti\u1ec1n v\u1edbi nhi\u1ec1u l\u1ef1a ch\u1ecdn gi\u00e1 r\u1ebb h\u01a1n,\u2026 H\u00e3y \u0111\u01b0a cho h\u1ecd m\u1ed9t l\u00fd do thuy\u1ebft ph\u1ee5c \u0111\u1ec3 ch\u1ecdn b\u1ea1n thay v\u00ec c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u khai th\u00e1c xu\u1ea5t s\u1eafc chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u00eat h\u00f3a l\u00e0 Apple. Kh\u00f4ng nh\u01b0 c\u00e1c c\u00f4ng ty m\u00e1y t\u00ednh kh\u00e1c, t\u00ednh n\u0103ng kh\u00e1c bi\u1ec7t c\u1ee7a Apple l\u00e0 thi\u1ebft k\u1ebf tinh g\u1ecdn v\u00e0 l\u1ee3i \u00edch kh\u00e1c bi\u1ec7t l\u00e0 d\u1ec5 s\u1eed d\u1ee5ng. T\u1eeb vi\u1ec7c \u0111\u00f3ng g\u00f3i \u0111\u1ed9c \u0111\u00e1o \u0111\u1ebfn nh\u1eefng s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, Apple lu\u00f4n nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111ang \u0111\u1ee3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ngay khi ra kh\u1ecfi h\u1ed9p \u0111\u1ef1ng.<\/span><\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: 30 Chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/chien-luoc-khac-biet-hoa-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">5. X\u00e2y d\u1ef1ng logo v\u00e0 kh\u1ea9u hi\u1ec7u<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Logo v\u00e0 kh\u1ea9u hi\u1ec7u s\u1ebd xu\u1ea5t hi\u1ec7n \u1edf g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 m\u1ecdi n\u01a1i li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, v\u00ec v\u1eady h\u00e3y \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t logo v\u00e0 kh\u1ea9u hi\u1ec7u \u00fd ngh\u0129a. B\u1ea1n n\u00ean x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n v\u00e0 h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n cho c\u00e1c \u1ea5n ph\u1ea9m n\u1ed9i dung v\u1ec1 sau.<\/span><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim \u0111\u1ec3 <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf logo doanh nghi\u1ec7p<\/strong><\/a>, ki\u1ebfn t\u1ea1o n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">6. X\u00e2y d\u1ef1ng ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ee9 m\u1ec7nh, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u00e0 ng\u00e0nh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u tham gia. Ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 mang t\u00ednh chuy\u00ean nghi\u1ec7p, th\u00e2n thi\u1ec7n, tr\u1ebb trung hay gi\u00e0u th\u00f4ng tin. H\u00e3y ch\u1ecdn ra m\u1ed9t ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u00e0 gi\u00e1 tr\u1ecb b\u1ea1n mang l\u1ea1i.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u Virgin America \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn b\u1edfi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ec7n v\u00e0 \u0111\u00e1ng tin c\u1eady, v\u00e0 ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd lu\u00f4n c\u1ed1 g\u1eafng \u0111\u1ec3 ghi s\u00e2u h\u00ecnh \u1ea3nh \u0111\u00f3 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">7. X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image size-medium wp-image-320798\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/08\/toms-shoes-brand-building-message-500x283.png\" alt=\"X\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-320798\" width=\"750\" height=\"424\"\/><figcaption><span style=\"color: #000000;\"><em>Th\u00f4ng \u0111i\u1ec7p &#8220;Improving lives&#8221; c\u1ee7a TOMS<\/em><\/span><\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u01a1 h\u1ed9i giao ti\u1ebfp \u1edf m\u1ee9c \u0111\u1ed9 con ng\u01b0\u1eddi, t\u1ea1o ra m\u1ed9t m\u1ed1i li\u00ean h\u1ec7 c\u1ea3m x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n v\u00e0 r\u00f5 r\u00e0ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong 1-2 c\u00e2u. Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c g\u00ec m\u00e0 c\u00f2n kh\u1eb3ng \u0111\u1ecbnh l\u00fd do t\u1ea1i sao n\u00f3 quan tr\u1ecdng v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y TOMS \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t c\u1ed9ng \u0111\u1ed3ng l\u1edbn nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 TOMS \u0111\u00e3 ph\u1ee7 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c c\u1ee7a h\u1ecd \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. H\u1ecd truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u1ea5t r\u00f5 r\u00e0ng tr\u00ean website \u201cV\u1edbi m\u1ed7i \u0111\u00f4i gi\u00e0y b\u00e1n \u0111\u01b0\u1ee3c, TOMS s\u1ebd t\u1eb7ng m\u1ed9t \u0111\u00f4i cho tr\u1ebb em ngh\u00e8o\u201d.<\/span><\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: X\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/thong-diep-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">8. C\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Kh\u00e1ch h\u00e0ng kh\u00f4ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, h\u1ecd t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 h\u1ecd d\u1ec5 d\u00e0ng g\u1eafn k\u1ebft v\u1edbi nh\u1eefng t\u01b0\u01a1ng t\u00e1c mang t\u00ednh c\u00e1 nh\u00e2n. H\u00e3y c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch th\u1ed1ng nh\u1ea5t t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">B\u1ea1n c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch:<\/span><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #000000;\">S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef giao ti\u1ebfp th\u00e2n thi\u1ec7n, \u0111\u01a1n gi\u1ea3n, x\u01b0ng h\u00f4 \u201ct\u00f4i\u201d v\u00e0 \u201cb\u1ea1n\u201d<\/span><\/li><li><span style=\"color: #000000;\">Chia s\u1ebb c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau h\u1eadu tr\u01b0\u1eddng<\/span><\/li><li><span style=\"color: #000000;\">K\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf<\/span><\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/tinh-cach-thuong-hieu-la-gi-lam-the-nao-de-xac-dinh-tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">9. T\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u trong m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c ph\u1ea3n chi\u1ebfu trong m\u1ecdi th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng th\u1ea5y. N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng b\u01b0\u1edbc v\u00e0o v\u0103n ph\u00f2ng l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ec3 h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u00e0 trong nh\u1eefng t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Trong t\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung marketing c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p ti\u1ebfng n\u00f3i, th\u00f4ng \u0111i\u1ec7p v\u00e0 s\u1ef1 c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">10. Gi\u1eef t\u00ednh nh\u1ea5t qu\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n\n\n\n<div class=\"wp-block-image size-medium wp-image-320799\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/08\/starbucks-brand-building-500x183.png\" alt=\"Gi\u1eef t\u00ednh nh\u1ea5t qu\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-320799\" width=\"750\" height=\"274\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/08\/starbucks-brand-building-500x183.png 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/08\/starbucks-brand-building.png 900w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption><span style=\"color: #000000;\"><em>Kh\u00f4ng gian c\u1eeda h\u00e0ng Starbucks g\u1eafn li\u1ec1n v\u1edbi s\u1ee9 m\u1ec7nh<\/em><\/span><\/figcaption><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1eebng li\u00ean t\u1ee5c thay \u0111\u1ed5i \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng nh\u1ea5t qu\u00e1n trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0m kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean b\u1ed1i r\u1ed1i, v\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong d\u00e0i h\u1ea1n s\u1ebd tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Starbucks l\u00e0 nh\u00e0 b\u00e1n l\u1ebb caf\u00e9 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd lu\u00f4n cam k\u1ebft s\u1ebd mang m\u1ecdi ng\u01b0\u1eddi l\u1ea1i g\u1ea7n nhau h\u01a1n. S\u1ee9 m\u1ec7nh c\u1ee7a Starbucks l\u00e0 \u201ckh\u01a1i ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng tinh th\u1ea7n con ng\u01b0\u1eddi \u2013 m\u1ed9t ng\u01b0\u1eddi, m\u1ed9t c\u1ed1c c\u00e0 ph\u00ea v\u00e0 m\u1ed9t t\u00ecnh h\u00e0ng x\u00f3m v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m\u201d. <\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u1ea1i m\u1ecdi c\u1eeda h\u00e0ng Starbucks, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y wifi mi\u1ec5n ph\u00ed, nh\u1eefng chi\u1ebfc b\u00e0n l\u1edbn, \u00e2m nh\u1ea1c nh\u1eb9 nh\u00e0ng. Ngay c\u1ea3 khi Starbucks thay \u0111\u1ed5i logo v\u00e0o n\u0103m 2011 (b\u1ecf ch\u1eef Starbucks tr\u00ean logo) th\u00ec s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u1eabn r\u1ea5t m\u1ea1nh m\u1ebd. Khi b\u1ea1n th\u1ea5y bi\u1ec3u t\u01b0\u1ee3ng n\u00e0ng ti\u00ean c\u00e1 m\u00e0u xanh, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd nh\u1eadn th\u1ee9c m\u1ea1nh m\u1ebd v\u1ec1 Starbucks.<\/span><\/p>\n\n\n\n<p>NOTE: Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3 l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap gi\u1eef t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n m\u1ea1nh m\u1ebd t\u1ea1i m\u1ecdi \u0111i\u1ec3m ch\u1ea1m.<\/p>\n\n\n<span style=\"--tl-form-height-m:452.094px;--tl-form-height-t:554.609px;--tl-form-height-d:554.609px;\" class=\"tl-placeholder-f-type-shortcode_333517 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">11. H\u00e3y l\u00e0 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd nh\u1ea5t<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p, ch\u00ednh b\u1ea1n v\u00e0 nh\u00e2n vi\u00ean, \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 l\u1edbn nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n s\u1ef1 c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi nh\u1ea5t nh\u01b0ng h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u1edbi s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n c\u1ee7a ri\u00eang h\u1ecd ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh c\u00f4ng ty.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Trong qu\u00e1 tr\u00ecnh <a href=\"https:\/\/www.saokim.com.vn\/giai-phap\/cbp-giai-phap-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> s\u1ebd c\u00f3 nhi\u1ec1u kh\u00f3 kh\u0103n v\u00e0 nh\u1eefng l\u00fac c\u1ea7n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh khi\u1ebfn b\u1ea1n b\u1ed1i r\u1ed1i. Vi\u1ec7c c\u00f3 t\u01b0 duy x\u00e2y d\u01b0ng th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb \u0111\u1ea7u l\u00e0 r\u1ea5t quan tr\u1ecdng, v\u00ec v\u1eady h\u00e3y c\u00f9ng Sao Kim v\u1ea1ch ra k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn d\u1ecbch x\u00e2y th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #ThietKeLogo #Logo <\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_2094733140\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean c\u00f4ng ty\">\u0111\u1eb7t t\u00ean c\u00f4ng ty<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/sang-tac-slogan\/\" target=\"_blank\" rel=\"dofollow\" title=\"s\u00e1ng t\u00e1c slogan\">S\u00e1ng t\u00e1c slogan<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bao-cao-thuong-nien\/\" target=\"_blank\" rel=\"dofollow\" title=\"b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh d\u00e0i h\u1ea1n gi\u00fap t\u1ea1o ra s\u1ef1 trung th\u00e0nh b\u1ec1n v\u1eefng c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 s\u1ee9 m\u1ec7nh doanh nghi\u1ec7p, suy ngh\u0129 s\u00e1ng t\u1ea1o v\u00e0 m\u1ed9t mong mu\u1ed1n m\u1ea1nh m\u1ebd k\u1ebft n\u1ed1i c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 con ng\u01b0\u1eddi [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":320800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[369,114,142,19],"class_list":["post-320795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-bo-nhan-dien-thuong-hieu","tag-nhn-din-thng-hiu","tag-thit-k-nhn-din-thng-hiu","tag-xay-dng-thng-hiu"],"acf":[],"views":18711,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=320795"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/320800"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=320795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=320795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=320795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}