{"id":320828,"date":"2017-12-20T11:33:18","date_gmt":"2017-12-20T04:33:18","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320828"},"modified":"2019-04-01T11:30:46","modified_gmt":"2019-04-01T04:30:46","slug":"5-buoc-xac-dinh-khach-hang-muc-tieu-cho-thuong-hieu-thanh-cong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-buoc-xac-dinh-khach-hang-muc-tieu-cho-thuong-hieu-thanh-cong\/","title":{"rendered":"5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p"},"content":{"rendered":"
Kh\u00f4ng m\u1ed9t doanh nghi\u1ec7p n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec3 bao ph\u1ee7 to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady,\u00a0x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span> th\u00f4ng minh v\u00e0 kh\u00f4n kh\u00e9o nh\u1ea5t ch\u00ednh l\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed marketing – truy\u1ec1n th\u00f4ng, m\u00e0 c\u00f2n gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i trong ng\u00e0nh h\u00e0ng. Nh\u01b0ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau? \u0110\u1eebng lo, Sao Kim s\u1ebd gi\u00fap b\u1ea1n v\u1edbi quy tr\u00ecnh 05 b\u01b0\u1edbc chi ti\u1ebft \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y c\u1ee5 th\u1ec3 trong b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/div>\n

1. Ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m<\/span><\/h2>\n

Li\u1ec7t k\u00ea ra nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, t\u00ednh n\u0103ng, c\u00f4ng n\u0103ng v\u00e0 l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi t\u1eebng \u0111\u1eb7c \u0111i\u1ec3m s\u1ebd c\u00f3 nh\u1eefng c\u00f4ng n\u0103ng kh\u00e1c nhau v\u00e0 nh\u1eefng l\u1ee3i \u00edch kh\u00e1c nhau. B\u1ea1n c\u1ea7n li\u1ec7t k\u00ea v\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft \u0111\u1ec3 x\u00e2y \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh nhi\u1ec1u chi\u1ec1u v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/p>\n

D\u1ef1a tr\u00ean b\u1ea3ng ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m \u0111\u00f3, b\u1ea1n h\u00e3y li\u1ec7t k\u00ea ra nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3i quy\u1ebft cho h\u1ecd. \u0110\u00f3 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u1ef1c t\u1ebf, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ch\u1ea5p nh\u1eadn.<\/span><\/p>\n

2. Thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

B\u01b0\u1edbc 1<\/strong>: L\u1eadp m\u00f4 h\u00ecnh chung \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u. M\u00f4 h\u00ecnh \u0111\u00f3 th\u01b0\u1eddng s\u1ebd \u0111i theo h\u00ecnh ph\u1ec5u t\u1eeb gi\u1edbi t\u00ednh \u0111\u1ebfn \u0111\u1ed9 tu\u1ed5i \u0111\u1ebfn khu v\u1ef1c s\u1ed1ng \u0111\u1ebfn thu th\u1eadp v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 h\u00e0nh vi, s\u1edf th\u00edch. T\u1eeb \u0111\u00f3 s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ch\u00e2n dung to\u00e0n di\u1ec7n c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng t\u1eeb v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, s\u1ef1 th\u00edch h\u1ee3p c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m b\u1ea1n cung c\u1ea5p v\u00e0 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/span><\/p>\n

\"xay-dung-thuong-hieu-muc-tieu\"<\/a><\/span><\/p>\n

B\u01b0\u1edbc 2<\/strong>: L\u1ef1a ch\u1ecdn k\u00eanh thu th\u1eadp d\u1eef li\u1ec7u. K\u00eanh thu th\u1eadp d\u1eef li\u1ec7u hi\u1ec7n nay kh\u00e1 \u0111a d\u1ea1ng t\u1eeb d\u1eef li\u1ec7u Online (Google, Facebook…) \u0111\u1ebfn offline (Phi\u1ebfu c\u00e2u h\u1ecfi) \u0111\u1ebfn d\u1eef li\u1ec7u cung c\u1ea5p b\u1edfi \u0111\u1ed1i t\u00e1c ho\u1eb7c d\u1eef li\u1ec7u mua t\u1eeb b\u00ean th\u1ee9 ba. K\u00eanh Online hi\u1ec7n nay \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 v\u00ec n\u00f3 kh\u00e1 ch\u00ednh x\u00e1c, nhanh g\u1ecdn, d\u1ec5 d\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/span><\/p>\n

B\u01b0\u1edbc 3<\/strong>: V\u00f4 c\u00f9ng quan tr\u1ecdng l\u00e0 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh nh\u1eefng l\u1ee3i th\u1ebf s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 \u0111\u1ed1i th\u1ee7 \u0111ang khai th\u00e1c.<\/span><\/p>\n

3. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/span><\/h2>\n

B\u01b0\u1edbc 1<\/strong>: Ph\u00e2n chia c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng<\/span><\/p>\n

– Theo nh\u00e2n kh\u1ea9u:<\/em> \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 ph\u00e2n chia kh\u00e1ch h\u00e0ng. B\u1ea1n ch\u1ec9 c\u1ea7n ph\u00e2n chia t\u1ec7p theo nh\u1eefng y\u1ebfu t\u1ed1 v\u1ec1 \u0111\u1ed9 tu\u1ed5i, ngh\u1ec1 nghi\u1ec7p, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, thu nh\u1eadp.<\/span><\/p>\n

– Theo khu v\u1ef1c s\u1ed1ng<\/em>: Ph\u00e2n chia theo khu v\u1ef1c s\u1ed1ng s\u1ebd l\u00e0m n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c m\u1eadt \u0111\u1ed9 d\u00e2n c\u01b0 (th\u1ecb tr\u01b0\u1eddng l\u1edbn hay nh\u1ecf), \u0111\u00f4 th\u1ecb hay n\u00f4ng th\u00f4n, kh\u00ed h\u1eadu v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 phong t\u1ee5c \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn suy ngh\u0129 v\u00e0 h\u00e0nh vi mua h\u00e0ng.<\/span><\/p>\n

– Theo h\u00e0nh vi mua h\u00e0ng:<\/em> Ph\u00e2n chia theo th\u00f3i quen mua h\u00e0ng. S\u1ea3n ph\u1ea9m h\u1ecd quan t\u00e2m, t\u1ea7n su\u1ea5t mua h\u00e0ng, l\u01b0\u1ee3ng mua h\u00e0ng v\u00e0 k\u00eanh mua h\u00e0ng ch\u1ee7 y\u1ebfu. D\u1ef1a tr\u00ean th\u1ed1ng k\u00ea n\u00e0y, ta c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u00f2ng \u0111\u1eddi gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng. Y\u1ebfu t\u1ed1 n\u00e0y r\u1ea5t quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

– Theo ni\u1ec1m tin, t\u00edn ng\u01b0\u1ee1ng:<\/em> Ph\u00e2n chia theo t\u00f4n gi\u00e1o, v\u0103n h\u00f3a v\u00f9ng mi\u1ec1n, phong t\u1ee5c t\u1eadp qu\u00e1n. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua v\u00e0 th\u00f3i quen mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"\"<\/span><\/p>\n

B\u01b0\u1edbc 2<\/strong>: Ph\u00e2n chia th\u00e0nh c\u00e1c nh\u00f3m ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/span><\/p>\n

T\u1eeb nh\u1eefng ph\u00e2n t\u00edch, ph\u00e2n chia, ch\u1ecdn l\u1ecdc t\u1eeb b\u01b0\u1edbc 1 v\u00e0 so s\u00e1nh v\u1edbi l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m, ngu\u1ed3n l\u1ef1c c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 chia th\u00e0nh 4 nh\u00f3m ch\u00ednh:<\/span><\/p>\n

– Nh\u00f3m 1<\/em>: Kh\u00f4ng t\u1ea1o ra l\u1ee3i nhu\u1eadn, ph\u00e0n n\u00e0n: Nh\u00f3m n\u00e0y t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng mang \u0111\u1ebfn gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p, h\u01a1n n\u1eefa c\u00f2n ch\u1ec9 tr\u00edch. H\u1ecd kh\u00f4ng tin v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

– Nh\u00f3m 2<\/em>: Kh\u00f4ng t\u1ea1o ra l\u1ee3i nhu\u1eadn. H\u1ecd kh\u00f4ng c\u00f3 nhu c\u1ea7u ho\u1eb7c nhu c\u1ea7u c\u1ee7a h\u1ecd kh\u00f4ng kh\u1edbp v\u1edbi nh\u1eefng l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cung c\u1ea5p.<\/span><\/p>\n

– Nh\u00f3m 3<\/em>: T\u1ea1o ra l\u1ee3i nhu\u1eadn th\u1ea5p. Nh\u00f3m n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u0103ng doanh thu m\u00e0 kh\u00f4ng t\u0103ng l\u1ee3i nhu\u1eadn. H\u1ecd c\u00f3 th\u1ec3 c\u00f3 thu nh\u1eadp th\u1ea5p ho\u1eb7c c\u00f3 s\u1edf th\u00edch s\u0103n khuy\u1ebfn m\u1ea1i…<\/span><\/p>\n

– Nh\u00f3m 4:<\/em> T\u1ea1o ra l\u1ee3i nhu\u1eadn cao. Nh\u00f3m s\u1eb5n s\u00e0ng b\u1ecf ti\u1ec1n ra \u0111\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

B\u01b0\u1edbc 3<\/strong>: Ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh \u0111i\u1ec3m y\u1ebfu so v\u1edbi \u0111\u1ed1i th\u1ee7. T\u00ecm ra th\u1ecb tr\u01b0\u1eddng ng\u00e1ch v\u00e0 USP s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/p>\n

4. L\u1ef1a ch\u1ecdn ra ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/h2>\n

M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00f4n ngoan nh\u1ea5t trong kinh doanh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung, \u0111\u1ed3ng ngh\u0129a b\u1ea1n ph\u1ea3i hy sinh nhi\u1ec1u l\u1ee3i \u00edch nh\u1ecf nh\u1eb7t kh\u00e1c \u0111\u1ec3 t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau ch\u00ednh. Pepsi \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh t\u1eeb b\u1ecf ph\u1ea7n l\u1edbn th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1eadp trung duy nh\u1ea5t v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1ebb tu\u1ed5i. S\u1ef1 hy sinh \u0111\u00f3 cho Pepsi m\u1ed9t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng nh\u1eb1m ph\u00e1t huy l\u1ee3i th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m. Nh\u1edd quy\u1ebft \u0111\u1ecbnh \u0111\u00f3, v\u1ecb th\u1ebf Pepsi s\u00e1nh ngang v\u1edbi Coca tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ng\u1ecdt M\u1ef9.<\/span><\/p>\n

\"xay-dung-thuong-hieu-muc-tieu\"<\/a><\/span><\/p>\n

Do v\u1eady, t\u1eeb k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u0111\u1ecbnh gi\u00e1 m\u1ed7i ph\u00e2n kh\u00fac. H\u00e3y \u01b0u ti\u00ean v\u00e0o nh\u00f3m s\u1ea3n ph\u1ea9m mang l\u1ea1i l\u1ee3i nhu\u1eadn cao nh\u1ea5t. Khi \u0111\u00e3 c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, vi\u1ec7c c\u00f2n l\u1ea1i c\u1ee7a b\u1ea1n l\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c \u0111\u1ec3 khai th\u00e1c v\u00e0 t\u1ed1i \u01b0u th\u1ecb ph\u1ea7n \u0111\u00f3.<\/span><\/p>\n

5. T\u1ed1i \u01b0u ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/h2>\n

B\u01b0\u1edbc 1<\/strong>: Khai th\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm ra khi\u1ebfm khuy\u1ebft c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Ti\u1ebfp t\u1ee5c thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ph\u1ea3n h\u1ed3i tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/span><\/p>\n

B\u01b0\u1edbc 2<\/strong>: C\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

D\u00f9 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 t\u1ed1t \u0111\u1ebfn \u0111\u00e2u c\u0169ng c\u00f3 nh\u1eefng khi\u1ebfm khuy\u1ebft. L\u1eafng nghe v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Bi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/span><\/p>\n

B\u01b0\u1edbc 3:<\/strong> M\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/p>\n

Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ph\u1ea3i c\u00f3 khi b\u1ea1n cho ra \u0111\u1eddi m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng c\u0169ng nh\u01b0 t\u0103ng ROI cao nh\u1ea5t. Sao Kim v\u1edbi nh\u1eefng chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> h\u00e0ng \u0111\u1ea7u s\u1ebd cho b\u1ea1n nh\u1eefng gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.\u00a0H\u00e3y li\u00ean h\u1ec7 \u0111\u1ebfn Sao Kim \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed qua hotline 0964.699.499 ho\u1eb7c qua email contact@www.saokim.com.vn<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/strong><\/p>\n