{"id":320853,"date":"2017-08-17T16:24:03","date_gmt":"2017-08-17T09:24:03","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320853"},"modified":"2019-04-05T17:30:06","modified_gmt":"2019-04-05T10:30:06","slug":"xu-huong-trong-tuong-lai-cua-bao-bi-banh-trung-thu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-bao-bi\/xu-huong-trong-tuong-lai-cua-bao-bi-banh-trung-thu\/","title":{"rendered":"Xu h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a thi\u1ebft k\u1ebf bao b\u00ec b\u00e1nh trung thu"},"content":{"rendered":"

Cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1ec1 Thi\u1ebft k\u1ebf bao b\u00ec<\/a><\/strong><\/span><\/span><\/h2>\n

Bao b\u00ec s\u1ebd l\u00e0 \u0111i\u1ec3m tr\u1ecdng y\u1ebfu \u0111\u1ea9y s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng b\u00e1n c\u1ee7a b\u00e1nh Trung Thu kh\u00e1ch s\u1ea1n v\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh k\u1eb9o c\u1ee7a c\u00e1c doanh nghi\u1ec7p khi tr\u00e0o l\u01b0u l\u00e0m b\u00e1nh handmade n\u1edf r\u1ed9.<\/span><\/p>\n

Nh\u01b0 ch\u00fang ta \u0111\u00e3 bi\u1ebft, b\u00e1nh Trung Thu mua v\u1ec1 nh\u00e0 kh\u00f4ng c\u00f2n l\u00e0 m\u1ee5c \u0111\u00edch ch\u00ednh hi\u1ec7n nay, b\u00e1nh Trung Thu mang t\u1eb7ng, bi\u1ebfu m\u1edbi l\u00e0 doanh thu ch\u00ednh c\u1ee7a nh\u1eefng h\u00e3ng s\u1ea3n xu\u1ea5t b\u00e1nh n\u1ed5i ti\u1ebfng. T\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn cu\u1ed9c c\u1ea1nh tranh v\u1ec1 c\u1ea3 b\u00e1nh b\u00ean trong v\u00e0 h\u00ecnh th\u1ee9c b\u00ean ngo\u00e0i. V\u1eady l\u00e0 th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam c\u00f3 v\u00f4 v\u00e0n lo\u1ea1i bao b\u00ec t\u1eeb b\u00e1nh lo\u1ea1i v\u1eeba ti\u1ec1n cho \u0111\u1ebfn \u0111\u1eaft ti\u1ec1n.C\u00e1c lo\u1ea1i h\u1ed9p b\u00e1nh ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c du nh\u1eadp t\u1eeb nhi\u1ec1u n\u01b0\u1edbc v\u1edbi m\u1eabu m\u00e3 phong ph\u00fa, c\u1ea7u k\u1ef3 v\u00e0 \u0111\u1eaft ti\u1ec1n, c\u00e1c lo\u1ea1i b\u00e1nh cao c\u1ea5p c\u00f3 gi\u00e1 t\u1eeb 1 tri\u1ec7u \u0111\u1ebfn 4 tri\u1ec7u \u0111\u1ed3ng, th\u1eadm ch\u00ed l\u00ean \u0111\u1ebfn h\u00e0ng ch\u1ee5c tri\u1ec7u n\u1ebfu bao g\u1ed3m c\u1ea3 r\u01b0\u1ee3u, ch\u00e8\u2026 b\u00ean trong th\u00e0nh m\u1ed9t b\u1ed9 qu\u00e0 t\u1eb7ng.<\/span>
\nTrong khi thi\u1ebft k\u1ebf bao b\u00ec<\/strong> \u1edf Vi\u1ec7t Nam \u0111ang mu\u00f4n h\u00ecnh v\u1ea1n tr\u1ea1ng v\u00e0 m\u1ed7i d\u1ecbp Trung Thu tr\u1edf th\u00e0nh m\u1ed9t cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1ec1 bao b\u00ec th\u00ec \u1edf c\u00e1c n\u01b0\u1edbc ti\u1ebfn b\u1ed9 h\u01a1n nh\u01b0 Hong Kong, Singapore\u2026 xu h\u01b0\u1edbng tr\u1edf v\u1ec1 v\u1edbi b\u1ea3n ng\u00e3, tinh t\u1ebf h\u01a1n v\u00e0 ch\u1ed1ng l\u00e3ng ph\u00ed l\u1ea1i \u0111ang l\u00ean. C\u00e1c t\u1ed5 ch\u1ee9c v\u1eadn \u0111\u1ed9ng nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ng\u01b0\u1eddi d\u00e2n s\u1eed d\u1ee5ng ti\u1ebft ki\u1ec7m, tr\u00e1nh l\u00e3ng ph\u00ed khi mua b\u00e1nh Trung Thu v\u1edbi bao b\u00ec qu\u00e1 c\u1ea7u k\u1ef3, ch\u1ee9a c\u00e1c ch\u1ea5t g\u00e2y h\u1ea1i cho m\u00f4i tr\u01b0\u1eddng nh\u01b0 ni l\u00f4ng, kim lo\u1ea1i, v\u1ea3i pha\u2026<\/span><\/p>\n

\"\"<\/span>
\n1- Bao b\u00ec th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng<\/span><\/h2>\n

Nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee9ng r\u1eafn c\u1ee7a ch\u00ednh ph\u1ee7 c\u00e1c n\u01b0\u1edbc v\u00e0 nh\u1eadn th\u1ee9c \u0111i l\u00ean c\u1ee7a ng\u01b0\u1eddi d\u00e2n t\u1ea1i c\u00e1c n\u01b0\u1edbc ti\u1ebfn b\u1ed9, m\u1edf ra m\u1ed9t xu h\u01b0\u1edbng cho vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t bao b\u00ec b\u00e1nh Trung Thu. M\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t b\u00e1nh Trung Thu l\u1edbn nh\u1ea5t t\u1ea1i Hong Kong (chi\u1ebfm 40% th\u1ecb tr\u01b0\u1eddng) \u2013 Maxim\u2019s Carterers \u0111\u00e3 \u0111i \u0111\u1ea7u phong tr\u00e0o v\u1edbi vi\u1ec7c t\u1ea1o n\u00ean bao b\u00ec b\u00e1nh th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. V\u1edbi vi\u1ec7c s\u1ea3n xu\u1ea5t 250,000 h\u1ed9p b\u1eb1ng b\u00e3 m\u00eda c\u00f3 th\u1ec3 t\u1ef1 ph\u00e2n h\u1ee7y sau 4 th\u00e1ng, nh\u00e0 h\u00e0ng n\u00e0y \u0111\u00e3 b\u00e1n ra lo\u1ea1i h\u1ed9p m\u1edbi chi\u1ebfm 1 ph\u1ea7n 3 s\u1ea3n l\u01b0\u1ee3ng c\u1ee7a h\u1ecd l\u00fac \u0111\u00f3 v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn d\u1ecbch r\u1ea5t th\u00e0nh c\u00f4ng.<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t, thi\u1ebft k\u1ebf v\u1ecf h\u1ed9p g\u1ea7n g\u0169i, d\u1ec5 th\u01b0\u01a1ng, kh\u01a1i g\u1ee3i kh\u00f4ng kh\u00ed \u0111o\u00e0n vi\u00ean truy\u1ec1n th\u1ed1ng tr\u00ean m\u1ed9t h\u1ed9p b\u00e1nh m\u1ed9c m\u1ea1c khi\u1ebfn cho h\u1ed9p b\u00e1nh Trung Thu r\u1ea5t h\u1ee3p v\u1edbi tinh th\u1ea7n c\u1ee7a chi\u1ebfn d\u1ecbch \u201cFriend of the Earth\u201d khi\u1ebfn n\u00f3 tr\u1edf n\u00ean th\u00e0nh c\u00f4ng. H\u1ed9p b\u00e1nh t\u01b0\u01a1ng t\u1ef1 n\u0103m nay v\u1edbi h\u00ecnh ch\u00fa g\u1ea5u tr\u00fac \u0111\u00e1ng y\u00eau \u0111\u00e3 b\u00e1n h\u1ebft nhanh ch\u00f3ng v\u00e0 c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh t\u00ean tu\u1ed5i v\u00e0 v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh Trung Thu kh\u00f4ng ch\u1ec9 t\u1ea1i Hong Kong m\u00e0 c\u00e1c n\u01b0\u1edbc l\u00e2n c\u1eadn: Singapore, \u0110\u00e0i Loan, Malaysia\u2026<\/span>
\nLo\u1ea1i Thi\u1ebft k\u1ebf bao b\u00ec<\/strong> n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u b\u1eafn tr\u00fang \u0111\u01b0\u1ee3c 5 m\u1ee5c ti\u00eau:<\/span><\/p>\n

1- L\u1ea5y c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/strong><\/span><\/p>\n

2- Th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/strong><\/span><\/p>\n

3- L\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u, n\u1eafm b\u1eaft xu th\u1ebf.<\/strong><\/span><\/p>\n

4- T\u1ea1o s\u1ef1 \u0111\u1ed9c \u0111\u00e1o, m\u1edbi l\u1ea1, th\u1eadm ch\u00ed khan hi\u1ebfm cho s\u1ea3n ph\u1ea9m b\u00e1nh Trung Thu c\u1ee7a m\u00ecnh.<\/strong><\/span><\/p>\n

5- Ch\u1ed1ng h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i.<\/strong><\/span><\/p>\n

V\u00ec th\u1ebf \u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i c\u00e1c doanh nghi\u1ec7p r\u1ea5t n\u00ean c\u00e2n nh\u1eafc cho chi\u1ebfn l\u01b0\u1ee3c nh\u1eefng n\u0103m t\u1edbi. Khi \u0111\u00f3 doanh nghi\u1ec7p r\u1ea5t c\u1ea7n c\u00f3 nh\u1eefng gi\u1ea3i ph\u00e1p v\u1ec1 bao b\u00ec v\u00e0 thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p t\u1eeb nh\u1eefng chuy\u00ean gia trong ng\u00e0nh bao b\u00ec nh\u01b0 Sao Kim.<\/span><\/p>\n

2- Bao b\u00ec th\u1ec3 hi\u1ec7n v\u0103n h\u00f3a, b\u1ea3n s\u1eafc ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

\"\"<\/span>
\nC\u00f9ng v\u1edbi xu h\u01b0\u1edbng \u0111\u01a1n gi\u1ea3n h\u00f3a trong thi\u1ebft k\u1ebf bao b\u00ec<\/strong> c\u1ee7a th\u1ebf gi\u1edbi, c\u00e1c h\u1ed9p b\u00e1nh Trung Thu \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u00e0ng ng\u00e0y c\u00e0ng tinh t\u1ebf h\u01a1n v\u00e0 tr\u1edf v\u1ec1 v\u1edbi truy\u1ec1n th\u1ed1ng \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua. \u00dd t\u01b0\u1edfng tr\u1edf n\u00ean \u0111\u1eaft gi\u00e1 h\u01a1n l\u00e0 vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t bao b\u00ec c\u1ea7u k\u1ef3. \u1ede Trung Qu\u1ed1c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf c\u0169ng x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng b\u00e1nh Trung Thu v\u00e0 g\u1eb7t h\u00e1i nhi\u1ec1u th\u00e0nh c\u00f4ng nh\u01b0 H\u00e4agen-Dazs, Starbuck, Mc Donald\u2026<\/span><\/p>\n

\u0110\u1ec3 th\u1eafng \u0111\u01b0\u1ee3c tr\u00ean th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t n\u00e0y, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u1ea7n c\u00f3 s\u1ef1 th\u00e2m nh\u1eadp v\u0103n h\u00f3a v\u00e0 t\u00f4n tr\u1ecdng truy\u1ec1n th\u1ed1ng \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd t\u1edbi g\u1ea7n v\u1edbi ng\u01b0\u1eddi mua, ph\u00e1 v\u1ee1 \u0111\u1ecbnh ki\u1ebfn v\u00e0 r\u00e0o c\u1ea3 v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u01b0\u01a1ng T\u00e2y. Thi\u1ebft k\u1ebf b\u1ed9 s\u1ea3n ph\u1ea9m b\u00e1nh Trung Thu n\u0103m 2015 c\u1ee7a Disney l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111\u1eb7c bi\u1ec7t cho vi\u1ec7c h\u00f2a nh\u1eadp v\u0103n h\u00f3a m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o m\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c b\u1ea3n ng\u00e3 th\u01b0\u01a1ng hi\u1ec7u.<\/span>
\nC\u0169ng v\u1edbi tr\u00e0o l\u01b0u \u201cb\u00e1nh c\u1ee7a ri\u00eang th\u01b0\u01a1ng hi\u1ec7u\u201d m\u1ed9t h\u01b0\u1edbng \u0111i m\u1edbi thay v\u00ec mua b\u00e1nh Trung Thu \u0111\u1eaft ti\u1ec1n, t\u1ed1n k\u00e9m v\u00e0 g\u00f3p ph\u1ea7n ch\u1ed3ng r\u00e1c th\u1ea3i m\u00f4i tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p \u0111ang t\u00ecm \u0111\u1ebfn nh\u1eefng lo\u1ea1i b\u00e1nh handmade ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u01b0\u1ee3c \u0111\u1ef1ng trong bao b\u00ec thi\u1ebft k\u1ebf ri\u00eang.<\/span>
\nLo\u1ea1i b\u00e1nh Trung Thu n\u00e0y l\u00e0 d\u1ecbp t\u1ed1t \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, v\u1edbi c\u00e1c m\u1ee5c ti\u00eau r\u1ea5t r\u00f5 r\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3:<\/span><\/p>\n

1- Kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng v\u00e0 nh\u1edb t\u1edbi th\u01b0\u01a1ng hi\u1ec7u;<\/strong><\/span><\/p>\n

2- Ch\u1ee9ng t\u1ecf s\u1ef1 tr\u00e2n tr\u1ecdng v\u00e0 chu \u0111\u00e1o v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u00e0 c\u00f3 th\u1ec3 l\u00e0 c\u1ea3 nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p; <\/strong><\/span><\/p>\n

3- Th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1eb3ng c\u1ea5p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh;<\/strong><\/span><\/p>\n

4- Ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 \u0111i \u0111\u1ea7u tr\u00e0o l\u01b0u ti\u1ebft ki\u1ec7m, ch\u1ed1ng l\u00e3ng ph\u00ed. <\/strong><\/span><\/p>\n

C\u00f3 th\u1ec3 n\u00f3i thi\u1ebft k\u1ebf bao b\u00ec<\/strong> \u0111\u00f3ng g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf v\u00e0o vi\u1ec7c th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed7i h\u1ed9p b\u00e1nh Trung Thu v\u00e0 vi\u1ec7c \u0111\u1ea7u t\u01b0 cho n\u00f3 c\u0169ng c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng kh\u00f4ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng b\u00ean trong hay kh\u00e2u ph\u00e2n ph\u1ed1i, b\u00e1n h\u00e0ng b\u1edfi n\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp nh\u1ea5t, m\u1ea1nh m\u1ebd nh\u1ea5t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng. N\u1ebfu b\u1ea1n th\u1ea5y b\u00e0i vi\u1ebft n\u00e0y l\u00e0 m\u1ed9t g\u1ee3i \u00fd t\u1ed1t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ngay v\u1edbi k\u1ebf ho\u1ea1ch qu\u00e0 T\u1ebft, m\u1ed9t c\u01a1 h\u1ed9i r\u1ea5t t\u1ed1t v\u00e0 quan tr\u1ecdng h\u01a1n c\u1ea3 d\u1ecbp Trung Thu.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf Th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/p>\n