{"id":320977,"date":"2018-05-07T11:40:53","date_gmt":"2018-05-07T04:40:53","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320977"},"modified":"2019-03-22T14:27:26","modified_gmt":"2019-03-22T07:27:26","slug":"9-loi-ich-lau-dai-ma-dich-vu-tu-van-thuong-hieu-mang-lai-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thongtin\/9-loi-ich-lau-dai-ma-dich-vu-tu-van-thuong-hieu-mang-lai-cho-doanh-nghiep\/","title":{"rendered":"9 L\u1ee3i \u00edch l\u00e2u d\u00e0i m\u00e0 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i cho doanh nghi\u1ec7p"},"content":{"rendered":"

T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> <\/span>l\u00e0 d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c x\u00e2y d\u1ef1ng, h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch chi ti\u1ebft, c\u1ee5 th\u1ec3 tr\u00ean m\u1ecdi kh\u00eda c\u1ea1nh. Kh\u00f4ng ch\u1ec9 th\u1ef1c hi\u1ec7n b\u00e0i b\u1ea3n nh\u1eefng nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch v\u00e0 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc m\u1eaft, c\u00e1c chuy\u00ean gia c\u00f2n \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t th\u1eddi gian d\u00e0i. C\u00f9ng Sao Kim \u0111i\u1ec3m danh 6 l\u1ee3i \u00edch l\u00e2u d\u00e0i m\u00e0 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong> mang l\u1ea1i cho doanh nghi\u1ec7p.<\/span><\/p>\n

=>> Xem th\u00eam\u00a09 C\u00e2u h\u1ecfi doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra v\u1edbi \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/em><\/span><\/p><\/blockquote>\n

1. \u0110\u01b0\u1ee3c kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn nhi\u1ec1u h\u01a1n<\/span><\/h2>\n

M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 \u0111\u1ed9 nh\u1eadn di\u1ec7n cao h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebfn \u0111\u1ebfn nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00e1c. Kh\u1edfi ngu\u1ed3n c\u1ee7a k\u1ebft qu\u1ea3 n\u00e0y ch\u00ednh l\u00e0 t\u1eeb nh\u1eefng nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch v\u1ec1 kh\u00e1ch h\u00e0ng, v\u1ec1 c\u00f4ng ch\u00fang; x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, marketing hi\u1ec7u qu\u1ea3\u2026 t\u1eeb nh\u00e0 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

T\u1eeb khi ch\u1ec9 l\u00e0 ng\u01b0\u1eddi m\u1edbi tr\u00ean th\u1ecb tr\u01b0\u1eddng cho \u0111\u1ebfn l\u00fac \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i. B\u1ea1n c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n v\u00e0 kh\u00f4ng bi\u1ebft n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u00e0 ti\u1ebfp di\u1ec5n ra sao \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, l\u00e0m cho h\u1ecd tin t\u01b0\u1edfng, h\u00e0i l\u00f2ng, quay tr\u1edf l\u1ea1i v\u00e0 th\u1eadm ch\u00ed lan truy\u1ec1n tin t\u1ee9c v\u1ec1 b\u1ea1n cho nh\u1eefng ng\u01b0\u1eddi xung quanh, nh\u01b0ng m\u1ecdi chuy\u1ec7n s\u1ebd d\u1ec5 d\u00e0ng v\u00e0 theo \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee5 th\u1ec3 khi b\u1ea1n c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean gia t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng sau v\u00e0 h\u1ed7 tr\u1ee3.<\/span><\/p>\n

2. \u0110\u01b0\u1ee3c ghi nh\u1edb t\u1ed1t h\u01a1n<\/span><\/h2>\n

Khi m\u1edbi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>, b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm ra \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u1ee7 s\u1ee9c l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd ph\u1ea3i t\u00f2 m\u00f2 v\u1ec1 m\u00ecnh. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng nh\u1eadn ra \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh hay n\u00ean t\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 n\u00e0o \u0111\u1ec3 tr\u1edf th\u00e0nh th\u1ebf m\u1ea1nh. V\u1edbi d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u, ti\u1ec1m n\u0103ng v\u1ec1 s\u1ea3n ph\u1ea9m hay nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c khai s\u00e1ng. H\u1ecd s\u1ebd ghi nh\u1edb b\u1ea1n t\u1eeb ch\u00ednh nh\u1eefng kh\u00e1c bi\u1ec7t \u0111\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 Adidas h\u01b0\u1edbng t\u1edbi c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u01b0 t\u00ednh th\u1ef1c d\u1ee5c, th\u1eddi trang v\u00e0 \u0111\u1eddi th\u01b0\u1eddng trong khi Nike l\u1ea1i h\u01b0\u1edbng t\u1edbi c\u00e1c y\u1ebfu t\u1ed1 m\u1ea1nh m\u1ebd nh\u01b0 s\u1ef1 s\u00e1ng t\u1ea1o, tinh th\u1ea7n v\u01b0\u01a1n l\u00ean v\u00e0 t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng.<\/span><\/p>\n

H\u01a1n th\u1ebf n\u1eefa, m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> ho\u00e0n ch\u1ec9nh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 b\u1ea1n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng. Ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng xuy\u00ean su\u1ed1t trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0o m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i, kh\u00f4ng ch\u1ec9 l\u00e0 d\u1ea5u hi\u1ec7u nh\u1eadn di\u1ec7n khi th\u01b0\u01a1ng hi\u1ec7u v\u1eeba ra \u0111\u1eddi m\u00e0 c\u00f2n l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 kh\u00e1ch h\u00e0ng ghi nh\u1edb, li\u00ean t\u01b0\u1edfng t\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n mang l\u1ea1i.<\/span><\/p>\n

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3. X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n nh\u1ea5t qu\u00e1n<\/span><\/h2>\n

H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap kh\u00e1ch h\u00e0ng ph\u00e2n bi\u1ec7t v\u00e0 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, c\u00e1c \u1ee9ng d\u1ee5ng trong h\u1ec7 th\u1ed1ng \u0111\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 quy chu\u1ea9n m\u1ed9t c\u00e1ch li\u00ean quan v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi nhau, \u0111\u1eb7c bi\u1ec7t c\u00f3 g\u1eafn b\u00f3 m\u1eadt thi\u1ebft v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng nh\u1eb1m t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng r\u00f5 n\u00e9t v\u00e0 chuy\u00ean nghi\u1ec7p trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c nh\u00e2n s\u1ef1 c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng, kinh nghi\u1ec7m \u0111\u1ec3 v\u1eeba nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch, v\u1eeba l\u00ean \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf v\u00e0 quy chu\u1ea9n h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3. N\u1ebfu ti\u1ebfn h\u00e0nh m\u1ed9t c\u00e1ch s\u01a1 s\u00e0i ho\u1eb7c thi\u1ebfu hi\u1ec3u bi\u1ebft, doanh nghi\u1ec7p s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi t\u00ecnh tr\u1ea1ng c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eadn bi\u1ebft b\u1ecb s\u1eed d\u1ee5ng tr\u00e0n lan kh\u00f4ng theo nguy\u00ean t\u1eafc, kh\u00f4ng nh\u1ea5t qu\u00e1n nh\u01b0 sai m\u00e0u s\u1eafc, sai font ch\u1eef, sai kho\u1ea3ng c\u00e1ch quy \u0111\u1ecbnh gi\u1eefa c\u00e1c h\u00ecnh \u1ea3nh…, t\u1eeb \u0111\u00f3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng thi\u1ebfu chuy\u00ean nghi\u1ec7p trong m\u1eaft c\u00f4ng ch\u00fang.<\/span><\/p>\n

Trong khi \u0111\u00f3, c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c quy chu\u1ea9n nghi\u00eam ng\u1eb7t tr\u00ean m\u1ecdi y\u1ebfu t\u1ed1 v\u00e0 ph\u01b0\u01a1ng di\u1ec7n cho doanh nghi\u1ec7p, \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a m\u1ecdi \u1ee9ng d\u1ee5ng v\u00e0 \u00e1p d\u1ee5ng trong th\u1eddi gian d\u00e0i \u0111\u1ec3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Xem th\u00eam: Case study: \u0110\u1eb7t t\u00ean, Thi\u1ebft k\u1ebf Logo v\u00e0 B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n 3 sao Melissa<\/a><\/span><\/em><\/span><\/p><\/blockquote>\n

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Quy chu\u1ea9n thi\u1ebft k\u1ebf logo c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng Vietstarland do Sao Kim th\u1ef1c hi\u1ec7n<\/span><\/em><\/figcaption><\/figure>\n

4. Ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p h\u01a1n<\/span><\/h2>\n

B\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1eddi gian kh\u00f3 kh\u0103n v\u00e0 b\u1ea5t \u1ed5n khi v\u1eeba ph\u1ea3i t\u1eadp quen v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t b\u1ed9 m\u00e1y t\u1ed5 ch\u1ee9c, v\u1eeba t\u00ednh to\u00e1n c\u00e1c ph\u01b0\u01a1ng \u00e1n kinh doanh v\u00e0 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u \u0111\u00f3 c\u00f2n tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00e0 chuy\u00ean m\u00f4n. V\u00ec v\u1eady, d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c gi\u00fap b\u1ea1n th\u00e1o g\u1ee1 m\u1ecdi kh\u00f3 kh\u0103n.<\/span><\/p>\n

M\u1ecdi k\u1ebf ho\u1ea1ch \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n cung c\u1ea5p r\u00f5 r\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c tri\u1ec3n khai c\u0169ng theo m\u1ed9t quy tr\u00ecnh c\u1ee5 th\u1ec3 thay v\u00ec t\u00ecnh tr\u1ea1ng r\u1ed1i tung v\u00e0 ch\u1eafp v\u00e1. Ch\u00fang c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c t\u1edbi c\u1ea3m nh\u1eadn c\u1ee7a nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c b\u1edfi s\u1ef1 b\u00e0i b\u1ea3n, nhanh g\u1ecdn v\u00e0 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 n\u00e2ng t\u1ea7m h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

5. V\u1eadn h\u00e0nh tr\u01a1n tru theo \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u c\u1ee7a nh\u00e0 t\u01b0 v\u1ea5n<\/span><\/h2>\n

C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd th\u1eafc m\u1eafc v\u1ec1 vi\u1ec7c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n h\u1ed7 tr\u1ee3 b\u1ea1n khi 2 b\u00ean b\u1eaft \u0111\u1ea7u h\u1ee3p t\u00e1c, nh\u01b0ng khi k\u1ebft th\u00fac, m\u1ecdi chuy\u1ec7n s\u1ebd ph\u1ea3i do b\u1ea1n t\u1ef1 quy\u1ebft \u0111\u1ecbnh, t\u1ef1 tri\u1ec3n khai v\u00ec c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng theo s\u00e1t m\u00ecnh. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ecdi th\u1ee9 v\u1eabn \u0111i theo \u0111\u00fang qu\u1ef9 \u0111\u1ea1o ch\u00ednh l\u00e0 c\u00e2u h\u1ecfi m\u00e0 Sao Kim th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 cung c\u1ea5p nh\u1eefng nh\u1eadn \u0111\u1ecbnh, \u0111\u00e1nh gi\u00e1 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c, gi\u1ea3i ph\u00e1p trong th\u1eddi gian tri\u1ec3n khai t\u01b0 v\u1ea5n m\u00e0 c\u00f2n mang t\u1edbi c\u00e1i nh\u00ecn t\u1eeb to\u00e0n di\u1ec7n \u0111\u1ebfn chi ti\u1ebft \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed9t th\u1eddi gian d\u00e0i h\u01a1i. Ch\u00fang \u0111\u01b0\u1ee3c chia th\u00e0nh t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111i d\u1ea7n v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, trong \u0111\u00f3 bao g\u1ed3m nh\u1eefng c\u00f4ng vi\u1ec7c v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3. Ch\u00fang th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn v\u00e0 d\u1ef1 \u0111o\u00e1n c\u1ee7a c\u00e1c chuy\u00ean gia d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng, c\u00f4ng ch\u00fang v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i trong t\u01b0\u01a1ng lai. <\/span><\/p>\n

B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o nh\u1eefng c\u01a1 s\u1edf \u0111\u00f3 \u0111\u1ec3 t\u1ef1 m\u00ecnh tri\u1ec3n khai nh\u1eefng d\u1ef1 \u00e1n, chi\u1ebfn l\u01b0\u1ee3c, k\u1ebf ho\u1ea1ch\u2026 m\u1ed9t c\u00e1ch tr\u01a1n tru v\u00e0 \u0111\u00fang h\u01b0\u1edbng.<\/span><\/p>\n

\"\"<\/span><\/p>\n

6. Kh\u1eb3ng \u0111\u1ecbnh t\u00ean tu\u1ed5i trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh<\/span><\/h2>\n

L\u00e0 c\u00e1c chuy\u00ean gia am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00e0 t\u01b0 v\u1ea5n lu\u00f4n bi\u1ebft c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft b\u1edfi c\u00f4ng ch\u00fang. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00f4ng ch\u1ec9 \u0111\u1ec3 n\u00f3i v\u1ec1 s\u1ef1 chuy\u00ean nghi\u1ec7p m\u00e0 c\u00f2n l\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t v\u1ecb tr\u00ed d\u1ec5 nh\u1eadn th\u1ea5y tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ch\u00ednh b\u1edfi v\u1eady, khi \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 l\u00fac b\u1ea1n t\u1ea1o ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 v\u01b0\u01a1n l\u00ean v\u00e0 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c t\u00ean tu\u1ed5i trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh.<\/span><\/p>\n

7. Ti\u1ebft ki\u1ec7m chi ph\u00ed<\/span><\/h2>\n

Kh\u00f4ng \u00edt nh\u00e0 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p mang t\u00e2m l\u00fd t\u1ef1 th\u00e2n v\u1eadn \u0111\u1ed9ng \u0111\u1ec3 ti\u1ebft ki\u1ec7m chi ph\u00ed, song th\u1ef1c t\u1ebf cho th\u1ea5y \u0111\u00f3 ch\u01b0a ch\u1eafc \u0111\u00e3 ph\u1ea3i m\u1ed9t quan ni\u1ec7m \u0111\u00fang \u0111\u1eafn, th\u1eadm ch\u00ed c\u00f2n l\u00e0 sai l\u1ea7m. B\u1ea1n s\u1ebd ph\u1ea3i loay hoay l\u00e0m quen v\u00e0 \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p, c\u00e1ch th\u1ee9c \u0111\u1ec3 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u di\u1ec5n ra hi\u1ec7u qu\u1ea3, nh\u01b0ng kh\u00f4ng ai d\u00e1m ch\u1eafc b\u1ea1n s\u1ebd kh\u00f4ng ph\u1ea3i chi tr\u1ea3 th\u00eam nh\u1eefng kho\u1ea3n ph\u00ed ph\u00e1t sinh kh\u00f4ng \u0111\u00e1ng c\u00f3. Qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf v\u00e0 in \u1ea5n c\u00e1c \u1ee9ng d\u1ee5ng trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n c\u0169ng s\u1ebd khi\u1ebfn b\u1ea1n ph\u1ea3i \u0111au \u0111\u1ea7u khi t\u00ecm ki\u1ebfm c\u00e1c \u0111\u01a1n v\u1ecb th\u1ef1c hi\u1ec7n v\u00e0 c\u00e2n \u0111\u1ed1i chi ph\u00ed sao cho ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p.<\/span><\/p>\n

Nh\u1eefng lo l\u1eafng \u0111\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft n\u1ebfu b\u1ea1n t\u00ecm \u0111\u1ebfn d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u, b\u1edfi v\u1edbi kinh nghi\u1ec7m d\u00e0y d\u1eb7n, c\u00e1c nh\u00e0 t\u01b0 v\u1ea5n c\u00f3 th\u1ec3 tri\u1ec3n khai m\u1ecdi vi\u1ec7c theo \u0111\u00fang quy tr\u00ecnh \u0111\u01b0\u1ee3c \u0111\u1ec1 ra m\u1ed9t c\u00e1ch th\u00e0nh th\u1ea1o, b\u00e0i b\u1ea3n, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u1edbi nh\u1eefng \u0111\u1ed1i t\u00e1c l\u00e2u n\u0103m trong l\u0129nh v\u1ef1c in \u1ea5n, thi c\u00f4ng…<\/span><\/p>\n

Xem th\u00eam: Nh\u1eefng \u0111i\u1ec1u c\u1ea7n ch\u00fa \u00fd gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed l\u00e0m th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/em><\/span><\/p><\/blockquote>\n

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Woman with coins in jar<\/span><\/figcaption><\/figure>\n

8. Ti\u1ebft ki\u1ec7m ngu\u1ed3n nh\u00e2n l\u1ef1c<\/span><\/h2>\n

V\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba th\u00e0nh l\u1eadp ho\u1eb7c m\u1edbi b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ngu\u1ed3n nh\u00e2n l\u1ef1c r\u00f5 r\u00e0ng c\u0169ng h\u1ea1n h\u1eb9p nh\u01b0 chi ph\u00ed. Vi\u1ec7c huy \u0111\u1ed9ng t\u1ed1i \u0111a nh\u00e2n s\u1ef1 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng nh\u1eefng kh\u00f4ng \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n g\u00e2y \u00e1p l\u1ef1c l\u00ean nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n b\u1edfi h\u1ecd ph\u1ea3i l\u00e0m vi\u1ec7c h\u1ebft c\u00f4ng su\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t c\u1ea3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng ph\u1ea3i chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh. T\u00ecnh tr\u1ea1ng n\u00e0y k\u00e9o d\u00e0i s\u1ebd d\u1eabn t\u1edbi nhi\u1ec1u h\u1eadu qu\u1ea3 v\u00e0 r\u1ee7i ro kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/span><\/p>\n

Thay v\u00e0o \u0111\u00f3, l\u1ef1a ch\u1ecdn \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p v\u00e0 d\u00e0y d\u1eb7n kinh nghi\u1ec7m nh\u01b0 Sao Kim l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 b\u1ea1n s\u1edf h\u1eefu m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean gia lu\u00f4n song h\u00e0nh v\u00e0 \u0111\u1ea3m nhi\u1ec7m nhi\u1ec7m v\u1ee5 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u1edbi \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u00f3, b\u1ea1n v\u00e0 c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 d\u00e0nh th\u1eddi gian v\u00e0 t\u00e2m huy\u1ebft cho qu\u00e1 tr\u00ecnh l\u00ean \u00fd t\u01b0\u1edfng, t\u1ea1o ra s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u1ea3i thi\u1ec7n kinh doanh.<\/span><\/p>\n

9. Thu h\u00fat nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1eb7c chuy\u1ec3n nh\u01b0\u1ee3ng<\/span><\/h2>\n

C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 ho\u1eb7c kinh doanh lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i \u0111\u1ec3 h\u1ee3p t\u00e1c thay v\u00ec m\u1ea1o hi\u1ec3m v\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf v\u00e0 m\u1edbi m\u1ebb. K\u1ebft h\u1ee3p v\u1edbi nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 chuy\u1ec3n nh\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 khi\u1ebfn kinh doanh c\u1ee7a b\u1ea1n th\u00eam ph\u00e1t tri\u1ec3n, doanh s\u1ed1 c\u0169ng t\u0103ng cao m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n kh\u1eb3ng \u0111\u1ecbnh t\u00ean tu\u1ed5i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. <\/span><\/p>\n

Trong khi \u0111\u00f3, d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n c\u00f3 th\u1ec3 m\u00e1ch n\u01b0\u1edbc cho b\u1ea1n n\u00ean x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u ra sao cho v\u1eefng ch\u1eafc \u0111\u1ec3 d\u1ec5 thuy\u1ebft ph\u1ee5c nh\u00e0 \u0111\u1ea7u t\u01b0 sau n\u00e0y v\u00e0 khi n\u00e0o l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 chuy\u1ec3n nh\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u. T\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 \u0111\u1ec1u h\u1ed7 tr\u1ee3 b\u1ea1n t\u00edch c\u1ef1c trong su\u1ed1t qu\u00e1 tr\u00ecnh t\u1eeb khi \u0111\u1eb7t n\u1ec1n m\u00f3ng cho t\u1edbi khi th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.<\/span><\/p>\n

\"\"<\/span><\/p>\n

H\u00e3y suy ngh\u0129 \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch l\u00e2u d\u00e0i m\u00e0 doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong> thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o chi ph\u00ed \u0111\u1ea7u t\u01b0 tr\u01b0\u1edbc m\u1eaft m\u00e0 b\u1ecf qua \u00fd \u0111\u1ecbnh t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed9i ng\u0169 chuy\u00ean gia am hi\u1ec3u s\u00e2u s\u1eafc c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n v\u01b0\u01a1n xa h\u01a1n trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n