{"id":320995,"date":"2018-01-19T10:30:48","date_gmt":"2018-01-19T03:30:48","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320995"},"modified":"2019-03-29T15:06:22","modified_gmt":"2019-03-29T08:06:22","slug":"su-khac-biet-giua-don-vi-thiet-ke-don-thuan-va-cong-ty-tu-van-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thongtin\/su-khac-biet-giua-don-vi-thiet-ke-don-thuan-va-cong-ty-tu-van-thuong-hieu\/","title":{"rendered":"S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf \u0111\u01a1n thu\u1ea7n v\u00e0 c\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

T\u1ea1o ra m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> <\/a><\/span>\u1ea5n t\u01b0\u1ee3ng v\u1edbi logo n\u1ed5i b\u1eadt, slogan h\u1ea5p d\u1eabn, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i v\u00e0 ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u m\u00e0 ch\u1ec9 c\u00f3 c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u1edbi c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 d\u01b0\u1ee3c doanh nghi\u1ec7p. C\u00f9ng theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Sao Kim \u0111\u1ec3 ph\u00e2n bi\u1ec7t s\u1ef1 kh\u00e1c nhau gi\u1eefa \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf \u0111\u01a1n thu\u1ea7n v\u00e0 c\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

1. Kh\u00e1c bi\u1ec7t v\u1ec1 l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o<\/span><\/h2>\n

Ngay t\u1eeb t\u00ean g\u1ecdi \u0111\u00e3 cho th\u1ea5y \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf<\/strong> v\u00e0 c\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u00f3 hai xu\u1ea5t ph\u00e1t \u0111i\u1ec3m kh\u00e1c nhau. Nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p gi\u1eefa \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 kh\u1ea3 n\u0103ng c\u1ea3m nh\u1eadn th\u1ea9m m\u1ef9 th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ed3 h\u1ecda \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p b\u1eb1ng nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1eb9p v\u00e0 \u1ea5n t\u01b0\u1ee3ng. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng ng\u01b0\u1eddi ngh\u1ec7 s\u0129 v\u1edbi kh\u1ed1i \u00f3c s\u00e1ng t\u1ea1o kh\u00f4ng gi\u1edbi h\u1ea1n, t\u01b0 duy ngh\u1ec7 thu\u1eadt cao v\u00e0 tay ngh\u1ec1 \u0111i\u00eau luy\u1ec7n.<\/span><\/p>\n

Trong khi \u0111\u00f3, nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1eeb nhi\u1ec1u chuy\u00ean ng\u00e0nh nh\u01b0 truy\u1ec1n th\u00f4ng, marketing, quan h\u1ec7 c\u00f4ng ch\u00fang, b\u00e1o ch\u00ed, thi\u1ebft k\u1ebf\u2026 H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng ch\u1ec9 c\u00f3 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o, l\u00ean \u00fd t\u01b0\u1edfng m\u00e0 c\u00f2n nh\u1ea1y b\u00e9n, n\u0103ng \u0111\u1ed9ng v\u1edbi th\u1eddi cu\u1ed9c, s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0 ph\u1ea7n m\u1ec1m, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, kh\u1ea3o s\u00e1t\u2026, c\u00f3 kh\u1ea3 n\u0103ng suy ngh\u0129 \u0111\u1ed9c l\u1eadp v\u00e0 li\u00ean k\u1ebft t\u1eadp th\u1ec3, giao ti\u1ebfp t\u1ed1t…<\/span><\/p>\n

\"\" \"\"<\/span><\/p>\n

2. Kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1<\/span><\/h2>\n

N\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 ch\u1ee7 ch\u1ed1t c\u1ee7a m\u1ed9t \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf l\u00e0 nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf c\u00f3 chuy\u00ean m\u00f4n, c\u00f3 con m\u1eaft th\u1ea9m m\u1ef9 v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n \u0111\u1ec3 \u0111\u1ee7 kh\u1ea3 n\u0103ng tham gia v\u00e0o c\u00e1c d\u1ef1 \u00e1n thi\u1ebft k\u1ebf trong b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o. T\u1eeb xu\u1ea5t ph\u00e1t \u0111i\u1ec3m thu\u1ea7n t\u00fay l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c tr\u00ean m\u00e1y t\u00ednh v\u1edbi c\u00e1c ph\u1ea7n m\u1ec1m \u0111\u1ed3 h\u1ecda, nh\u00e0 thi\u1ebft k\u1ebf quan t\u00e2m nhi\u1ec1u t\u1edbi gi\u00e1 tr\u1ecb th\u1ea9m m\u1ef9 v\u00e0 t\u00ednh ngh\u1ec7 thu\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m. <\/span><\/p>\n

Trong khi \u0111\u00f3, c\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u1ea1i l\u00e0 n\u01a1i s\u1edf h\u1eefu nh\u1eefng ng\u01b0\u1eddi c\u00f3 hi\u1ec3u bi\u1ebft v\u00e0 kinh nghi\u1ec7m s\u00e2u s\u1eafc trong \u0111a d\u1ea1ng l\u0129nh v\u1ef1c nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng, marketing, kinh doanh\u2026 v\u00e0 c\u1ea3 thi\u1ebft k\u1ebf. S\u1edf d\u0129 t\u1eadp h\u1ee3p \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u1ea7n ph\u1ea3i phong ph\u00fa v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng b\u1edfi h\u1ecd l\u00e0m vi\u1ec7c v\u1edbi t\u01b0 c\u00e1ch l\u00e0 chuy\u00ean gia, l\u00e0 ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc \u0111\u1ec3 t\u01b0 v\u1ea5n v\u1ec1 c\u00e1ch th\u1ee9c, chi\u1ebfn l\u01b0\u1ee3c\u2026 c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp t\u1edbi s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

Ch\u00ednh v\u00ec v\u1eady, m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m t\u1ed1t c\u1ea3 l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf c\u1ee7a m\u1ed9t \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf \u0111\u01a1n thu\u1ea7n, b\u1edfi ngo\u00e0i tay ngh\u1ec1 \u0111i\u1ec1u luy\u1ec7n, h\u1ecd c\u00f2n hi\u1ec3u bi\u1ebft v\u00e0 am t\u01b0\u1eddng v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea3m b\u1ea3o c\u00e2n \u0111\u1ed1i gi\u1eefa t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 t\u00ednh \u1ee9ng d\u1ee5ng trong th\u1ef1c t\u1ebf. Sao Kim l\u00e0 m\u1ed9t v\u00ed d\u1ee5 minh h\u1ecda cho c\u00f4ng ty t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng \u0111i\u1ec3n h\u00ecnh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/span><\/p>\n

3. Kh\u00e1c bi\u1ec7t v\u1ec1 ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng<\/span><\/h2>\n

C\u00e1c \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m t\u1ea5t c\u1ea3 c\u00e1c d\u1ef1 \u00e1n li\u00ean quan t\u1edbi thi\u1ebft k\u1ebf nh\u01b0 t\u1ea1o h\u00ecnh, s\u1eafp x\u1ebfp, trang tr\u00ed…, bao g\u1ed3m nh\u1eefng s\u1ea3n ph\u1ea9m b\u00eca s\u00e1ch, t\u1ea1p ch\u00ed, \u1ea3nh ngh\u1ec7 thu\u1eadt, h\u00ecnh v\u1ebd minh h\u1ecda ph\u1ee5c v\u1ee5 cho nhu c\u1ea7u c\u00e1 nh\u00e2n ho\u1eb7c th\u01b0\u01a1ng m\u1ea1i; b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c \u1ee9ng d\u1ee5ng, bao b\u00ec, nh\u00e3n m\u00e1c…<\/span><\/p>\n

Trong khi \u0111\u00f3, to\u00e0n b\u1ed9 nh\u1eefng chi ti\u1ebft k\u1ec3 tr\u00ean ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n trong l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong>. M\u1ed9t \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tri\u1ec3n khai d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c d\u1ef1 \u00e1n \u1edf m\u1ed9t ph\u1ea1m vi r\u1ed9ng l\u1edbn h\u01a1n, bao g\u1ed3m nghi\u00ean c\u1ee9u \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng, thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng chuy\u00ean nghi\u1ec7p\u2026 T\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch li\u00ean quan ch\u1eb7t ch\u1ebd v\u1edbi nhau.<\/span><\/p>\n

\"\"<\/span><\/p>\n

=> Xem th\u00eam\u00a08 Quan ni\u1ec7m sai l\u1ea7m v\u1ec1 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/em><\/span><\/p>\n

4. Kh\u00e1c bi\u1ec7t v\u1ec1 t\u01b0 duy ho\u1ea1t \u0111\u1ed9ng<\/span><\/h2>\n

Nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf \u0111\u01a1n thu\u1ea7n th\u01b0\u1eddng l\u00e0m vi\u1ec7c theo t\u01b0 duy s\u00e1ng t\u1ea1o c\u00e1i m\u1edbi d\u1ef1a tr\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng \u00fd t\u01b0\u1edfng v\u00e0 lu\u00f4n \u0111\u1eb7t t\u00ednh th\u1ea9m m\u1ef9 l\u00ean h\u00e0ng \u0111\u1ea7u. H\u1ecd c\u0169ng c\u1ed1 g\u1eafng truy\u1ec1n t\u1ea3i c\u00e1c th\u00f4ng \u0111i\u1ec7p ho\u1eb7c t\u1ea1o ra s\u1ef1 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh th\u00f4ng qua s\u1ea3n ph\u1ea9m ngh\u1ec7 thu\u1eadt c\u1ee7a m\u00ecnh.<\/span><\/p>\n

Trong khi \u0111\u00f3, y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9 kh\u00f4ng ho\u00e0n to\u00e0n l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a \u0111\u1ed9i ng\u0169 c\u00e1c chuy\u00ean gia trong c\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u. Tr\u01b0\u1edbc khi ph\u00e1c h\u1ecda \u00fd t\u01b0\u1edfng v\u00e0 t\u1ea1o ra m\u1ed9t b\u1ea3n thi\u1ebft k\u1ebf ho\u00e0n ch\u1ec9nh, c\u00e1c chuy\u00ean gia v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf ph\u1ea3i c\u00f9ng b\u00e0n b\u1ea1c \u0111\u1ec3 c\u00e2n nh\u1eafc gi\u1eefa t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u, li\u1ec7u ch\u00fang c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng, c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd hay kh\u00f4ng\u2026 B\u1edfi v\u1eady, t\u00ednh th\u1ea9m m\u1ef9 lu\u00f4n \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng v\u1edbi t\u00ednh \u1ee9ng d\u1ee5ng trong m\u1ed7i s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

5. L\u1ef1a ch\u1ecdn \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf hay c\u00f4ng ty t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng?<\/span><\/h2>\n

\u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh khi t\u00ecm t\u1edbi nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0y. <\/span>Tuy nhi\u00ean, n\u1ebfu l\u00e0m vi\u1ec7c trong m\u1ed9t doanh nghi\u1ec7p v\u00e0 c\u1ea7n c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m \u1ea5n t\u01b0\u1ee3ng li\u00ean quan t\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 b\u1ed9 nh\u1eadn di\u1ec7n ho\u00e0n ch\u1ec9nh, c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng, bao b\u00ec, nh\u00e3n m\u00e1c s\u1ea3n ph\u1ea9m\u2026, b\u1ea1n n\u00ean t\u00ecm ki\u1ebfm c\u00e1c c\u00f4ng ty t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p, b\u1edfi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 thi\u1ebft k\u1ebf m\u00e0 c\u00f2n r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c xoay quanh.<\/span><\/span><\/p>\n

\u0110\u1ed3ng th\u1eddi, t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, quy ch\u1ebf th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch\u2026 nh\u1eb1m t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i nh\u1ea5t \u0111\u1ec3 b\u1ea1n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang h\u01b0\u1edbng. <\/span><\/p>\n

Hy v\u1ecdng b\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y c\u1ee7a Sao Kim \u0111\u00e3 gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf \u0111\u01a1n thu\u1ea7n v\u00e0 c\u00f4ng ty t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong>, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/strong><\/p>\n