{"id":321068,"date":"2017-10-22T17:09:34","date_gmt":"2017-10-22T10:09:34","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321068"},"modified":"2019-04-01T17:16:36","modified_gmt":"2019-04-01T10:16:36","slug":"5-loi-the-dang-gom-cua-quy-mo-nho-khi-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thongtin\/5-loi-the-dang-gom-cua-quy-mo-nho-khi-xay-dung-thuong-hieu\/","title":{"rendered":"5 L\u1ee3i th\u1ebf \u0111\u00e1ng g\u1eddm c\u1ee7a quy m\u00f4 nh\u1ecf khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

C\u00e1c doanh nghi\u1ec7p v\u1edbi quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng nh\u1ecf h\u1eb9p th\u01b0\u1eddng e ng\u1ea1i v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> cho ri\u00eang m\u00ecnh, song c\u00f3 l\u1ebd h\u1ecd ch\u01b0a \u00fd th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i m\u00e0 m\u00ecnh \u0111ang s\u1edf h\u1eefu. N\u1ebfu b\u1ea1n c\u0169ng \u0111ang \u1edf ho\u00e0n c\u1ea3nh t\u01b0\u01a1ng t\u1ef1, h\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Sao Kim \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ee7a quy m\u00f4 nh\u1ecf khi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

=>> Tham kh\u1ea3o th\u00eam\u00a0Doanh nghi\u1ec7p nh\u1ecf c\u00f3 n\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/a><\/em><\/span><\/span><\/p>\n

1. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/span><\/h2>\n

V\u1edbi doanh nghi\u1ec7p nh\u1ecf, c\u1ed1 g\u1eafng gi\u00e0nh l\u1ea5y m\u1ed9t th\u1ecb ph\u1ea7n nh\u1ecf b\u00e9 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n s\u1ebd ph\u1ea3i hao t\u1ed5n r\u1ea5t nhi\u1ec1u ngu\u1ed3n l\u1ef1c \u0111\u1ec3 chi\u1ebfn \u0111\u1ea5u v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1ea1nh, c\u00f3 th\u00e2m ni\u00ean nh\u01b0ng ch\u01b0a ch\u1eafc \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau mong mu\u1ed1n. Thay v\u00e0o \u0111\u00f3, t\u1ef1 m\u00ecnh t\u1ea1o ra m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch nh\u1ecf b\u00e9 h\u01a1n – n\u01a1i b\u1ea1n l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u v\u00e0 chi\u1ebfm l\u0129nh ph\u00e2n kh\u00fac l\u1ea1i l\u00e0 l\u1ee3i th\u1ebf m\u00e0 ch\u1ec9 nh\u1eefng doanh nghi\u1ec7p nh\u1ecf m\u1edbi c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. <\/span><\/p>\n

N\u1ebfu nh\u01b0 nh\u1eefng \u0111\u1ed1i th\u1ee7 l\u1edbn \u0111ang c\u1ed1 g\u1eafng c\u1ea1nh tranh \u0111\u1ec3 d\u00e0nh gi\u1eadt mi\u1ebfng b\u00e1nh th\u1ecb ph\u1ea7n v\u00e0 h\u1ea7u nh\u01b0 ch\u1ec9 xoay quanh nh\u1eefng \u0111\u1ecbnh v\u1ecb th\u00f4ng th\u01b0\u1eddng th\u00ec chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb nh\u1ecf nh\u01b0ng \u0111\u1eb7c bi\u1ec7t, khu\u1ea5y \u0111\u1ed9ng \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb kh\u00e1ch h\u00e0ng.\u00a0<\/span>Th\u1ecb tr\u01b0\u1eddng nh\u1ecf s\u1ebd cho ph\u00e9p b\u1ea1n r\u00e8n luy\u1ec7n chuy\u00ean m\u00f4n trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng d\u1ec5 d\u00e0ng h\u01a1n, gi\u1ea3m m\u1ee9c r\u1ee7i ro khi kh\u00f4ng ph\u1ea3i ch\u1ea1m m\u1eb7t nh\u1eefng doanh nghi\u1ec7p l\u1edbn v\u00e0 t\u1eadp trung ho\u00e0n thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/span><\/span><\/p>\n

\"\"<\/span><\/p>\n

Tiki l\u00e0 m\u1ed9t doanh nghi\u1ec7p kh\u1edfi nghi\u1ec7p t\u1eeb th\u1ecb tr\u01b0\u1eddng ng\u00e1ch. Tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i v\u1edbi nhi\u1ec1u ng\u00e0nh h\u00e0ng v\u00e0 bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng nh\u01b0 b\u00e2y gi\u1edd, Tiki b\u1eaft \u0111\u1ea7u kh\u1edfi nghi\u1ec7p t\u1eeb th\u1ecb tr\u01b0\u1eddng s\u00e1ch. Nh\u1eafm t\u1edbi th\u1ecb tr\u01b0\u1eddng ng\u00e1ch: Ph\u00e2n ph\u1ed1i s\u00e1ch ch\u00ednh g\u1ed1c v\u1edbi gi\u00e1 th\u00e0nh ti\u1ebft ki\u1ec7m nh\u1edd t\u1ed1i thi\u1ec3u ho\u00e1 chi ph\u00ed (kinh doanh m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng c\u1eeda h\u00e0ng offline), Tiki th\u00e0nh c\u00f4ng nh\u1edd \u0111em l\u1ea1i l\u1ee3i \u00edch thi\u1ebft th\u1ef1c, ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Xu\u1ea5t ph\u00e1t t\u1eeb th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, Tiki \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng to l\u1edbn, k\u00eau g\u1ecdi \u0111\u01b0\u1ee3c v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh t\u1edbi th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

Nh\u01b0 v\u1eady, \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf n\u00e0y, doanh nghi\u1ec7p c\u1ea7n tr\u00e1nh nh\u1eafm t\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn, b\u1edfi sai l\u1ea7m xu\u1ea5t ph\u00e1t t\u1eeb ch\u00ednh suy ngh\u0129 “b\u00e1n th\u1eeba c\u00f2n h\u01a1n b\u1ecf s\u00f3t” v\u00e0 t\u1ea5n c\u00f4ng y\u1ebfu \u1edbt v\u00e0o t\u1eadp kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn b\u1ea5t k\u1ec3 \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp, s\u1edf th\u00edch… H\u00e3y x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a m\u00ecnh, h\u1ecd l\u00e0 c\u00e1 nh\u00e2n hay doanh nghi\u1ec7p, \u1edf \u0111\u1ed9 tu\u1ed5i n\u00e0o, m\u1ee9c thu nh\u1eadp l\u00e0 bao nhi\u00eau, c\u00f3 th\u1ecb hi\u1ebfu ra sao… Gi\u1ed1ng nh\u01b0 Tiki, h\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o \u0111\u1ecba v\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebft h\u1ecd c\u1ea7n g\u00ec, mu\u1ed1n g\u00ec, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m v\u00e0 th\u1eed nghi\u1ec7m, \u0111\u00e1nh gi\u00e1.<\/span><\/p>\n

2. Linh ho\u1ea1t trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/span><\/h2>\n

C\u00e1c doanh nghi\u1ec7p nh\u1ecf lu\u00f4n c\u00f3 kh\u1ea3 n\u0103ng thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n nh\u1eefng \u00f4ng l\u1edbn th\u00f4ng qua vi\u1ec7c \u0111\u00e1p \u1ee9ng nhanh h\u01a1n c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span>Tr\u00ean th\u1ef1c t\u1ebf, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f4ng l\u1edbn, doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 t\u1eebng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 n\u00f3i v\u1ec1 v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. Thay v\u00ec \u00e1p d\u1ee5ng c\u00e1c quy tr\u00ecnh m\u1ed9t c\u00e1ch c\u1ee9ng nh\u1eafc v\u00e0 ch\u00ednh s\u00e1ch c\u1ed1 h\u1eefu nh\u01b0 c\u00e1c doanh nghi\u1ec7p l\u1edbn, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng linh ho\u1ea1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh quy \u0111\u1ecbnh m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p.<\/span><\/span><\/p>\n

V\u1edbi l\u1ee3i th\u1ebf n\u00e0y, doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng, d\u1ec5 d\u00e0ng l\u1ea5y l\u00f2ng h\u1ecd nh\u1edd d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 s\u1ef1 m\u1ec1m m\u1ecfng trong ch\u00ednh s\u00e1ch. B\u1ea1n s\u1ebd khi\u1ebfn h\u1ecd c\u00f3 c\u1ea3m gi\u00e1c m\u00ecnh ch\u00ednh l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf v\u00e0 \u0111\u01b0\u1ee3c quan t\u00e2m b\u1ea5t c\u1ee9 khi n\u00e0o c\u1ea7n, t\u1eeb \u0111\u00f3 gia t\u0103ng s\u1ef1 trung th\u00e0nh v\u00e0 tin t\u01b0\u1edfng m\u00e0 kh\u00e1ch h\u00e0ng d\u00e0nh cho b\u1ea1n.<\/span><\/p>\n

Ch\u1eb3ng h\u1ea1n, khi mu\u1ed1n b\u1ea3o h\u00e0nh chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i t\u1eebng mua t\u1ea1i c\u1eeda h\u00e0ng b\u00e1n l\u1ebb c\u1ee7a m\u1ed9t doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng l\u1edbn, b\u1ea1n ph\u1ea3i mang ch\u00fang t\u1edbi n\u01a1i \u0111\u00e3 mua, \u0111\u1ec3 l\u1ea1i v\u00e0 h\u1eb9n ng\u00e0y \u0111\u1ebfn l\u1ea5y. Gi\u1ea3 s\u1eed c\u00f3 tr\u1ee5c tr\u1eb7c trong kh\u00e2u b\u00e0n giao, chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c chuy\u1ec3n t\u1edbi b\u1ed9 ph\u1eadn b\u1ea3o h\u00e0nh \u1edf m\u1ed9t t\u1ec9nh kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd ph\u1ea3i ch\u1ee9ng ki\u1ebfn c\u1ea3nh c\u00e1c b\u1ed9 ph\u1eadn g\u1ecdi \u0111i\u1ec7n cho nhau \u0111\u1ec3 quy tr\u00e1ch nhi\u1ec7m, trong khi chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i c\u1ee7a b\u1ea1n kh\u00f4ng r\u00f5 \u0111ang \u1edf \u0111\u00e2u v\u00e0 v\u1eabn ch\u01b0a \u0111\u01b0\u1ee3c b\u1ea3o h\u00e0nh. Ng\u01b0\u1ee3c l\u1ea1i, thay v\u00ec ph\u1ea3i v\u1eadn chuy\u1ec3n chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i t\u1eeb c\u1eeda h\u00e0ng b\u00e1n l\u1ebb t\u1edbi ph\u00f2ng b\u1ea3o h\u00e0nh qua nhi\u1ec1u b\u01b0\u1edbc trung gian, doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 b\u1ea3o h\u00e0nh ngay t\u1ea1i ch\u1ed7 \u0111\u1ec3 r\u00fat ng\u1eafn th\u1eddi gian ch\u1edd \u0111\u1ee3i c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\u0110\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf n\u00e0y, doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng c\u00e1c quy tr\u00ecnh v\u00e0 ch\u00ednh s\u00e1ch m\u1ed9t c\u00e1ch linh ho\u1ea1t, tr\u00e1nh g\u00f2 b\u00f3 d\u1eadp khu\u00f4n. M\u1ecdi nh\u00e2n vi\u00ean c\u1ea7n ph\u1ea3i c\u00f3 tr\u00e1ch nhi\u1ec7m khi \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f3 kh\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd c\u00e0ng \u0111\u01a1n gi\u1ea3n c\u00e0ng t\u1ed1t. Vi\u1ec7c ch\u0103m s\u00f3c c\u00e1 nh\u00e2n h\u00f3a c\u0169ng gi\u00fap c\u00e1c nh\u00e2n vi\u00ean d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh quan h\u1ec7 th\u00e2n thi\u1ebft nh\u01b0 ng\u01b0\u1eddi quen nhi\u1ec1u h\u01a1n l\u00e0 \u1ea5n t\u01b0\u1ee3ng r\u1eb1ng b\u1ea1n ch\u1ec9 ti\u1ebfp c\u1eadn h\u1ecd \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/span><\/p>\n

3. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean S\u1ed1 kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/span><\/h2>\n

T\u1eeb l\u1ee3i th\u1ebf \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, doanh nghi\u1ec7p s\u1ebd c\u00f3 k\u1ebft n\u1ed1i m\u1eadt thi\u1ebft h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 mang l\u1ea1i c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c h\u1eadu thu\u1eabn ch\u1eafc ch\u1eafn d\u00e0nh cho h\u1ecd. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng th\u00edch \u0111\u01b0\u1ee3c quan t\u00e2m v\u1ec1 l\u1ee3i \u00edch v\u00e0 \u0111\u01b0\u1ee3c cung c\u1ea5p nh\u1eefng th\u00f4ng tin c\u00f3 l\u1ee3i cho m\u00ecnh m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp, c\u1ee5 th\u1ec3. Vi\u1ec7c k\u1ebft n\u1ed1i c\u00e1 nh\u00e2n gi\u1eefa nh\u00e2n vi\u00ean doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p n\u00e0y, khi\u1ebfn h\u1ecd h\u00e0i l\u00f2ng h\u01a1n v\u00e0 t\u1eeb \u0111\u00f3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/p>\n

L\u1ee3i th\u1ebf n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1eafng nghe v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. Kh\u00f4ng nh\u1eefng v\u1eady, doanh nghi\u1ec7p c\u00f2n d\u1ec5 d\u00e0ng qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u1edd v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd t\u1ed1t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, v\u00e0 h\u01a1n h\u1ebft doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u lan t\u1ecfa t\u1eeb l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ed1t l\u00f5i m\u1ed9t c\u00e1ch thu\u1eadn l\u1ee3i.<\/span><\/p>\n

Kh\u00f4ng m\u1ed9t doanh nghi\u1ec7p n\u00e0o “t\u1ef1 nhi\u00ean th\u00e0nh c\u00f4ng”, t\u1ea5t c\u1ea3 \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb c\u00e1c doanh nghi\u1ec7p nh\u1ecf, t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf \u0111\u1ec3 l\u1edbn l\u00ean, v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. Sao Kim c\u0169ng l\u00e0 m\u1ed9t tr\u01b0\u1eddng h\u1ee3p nh\u01b0 v\u1eady. K\u1ec3 t\u1eeb khi th\u00e0nh l\u1eadp t\u1edbi nay, Sao Kim \u0111\u00e3 ph\u1ee5c v\u1ee5 kho\u1ea3ng h\u01a1n 3000 kh\u00e1ch h\u00e0ng v\u1edbi h\u01a1n 6000 d\u1ef1 \u00e1n. Ngay t\u1eeb khi m\u1edbi th\u00e0nh l\u1eadp cho \u0111\u1ebfn hi\u1ec7n t\u1ea1i, t\u1ea5t c\u1ea3 c\u00e1c kh\u00e1ch h\u00e0ng Sao Kim \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c chu \u0111\u00e1o v\u1edbi quy tr\u00ecnh chuy\u00ean bi\u1ec7t c\u00e1 nh\u00e2n ho\u00e1, v\u00ec v\u1eady, h\u1ecd quay l\u1ea1i s\u1eed d\u1ee5ng nh\u1eefng d\u1ecbch v\u1ee5 ti\u1ebfp theo nhi\u1ec1u h\u01a1n. Nh\u1edd vi\u1ec7c ch\u00fa tr\u1ecdng t\u1edbi kh\u00e1ch h\u00e0ng trung th\u00e0nh t\u1eeb khi c\u00f2n l\u00e0 doanh nghi\u1ec7p nh\u1ecf, Sao Kim ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, l\u1edbn m\u1ea1nh v\u00e0 tr\u1edf th\u00e0nh doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u trong ng\u00e0nh<\/span><\/p>\n

\u0110\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf n\u00e0y, doanh nghi\u1ec7p c\u1ea7n t\u1eadn t\u00e2m v\u1edbi l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i b\u1eb1ng c\u00e1ch ch\u0103m s\u00f3c chu \u0111\u00e1o, g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp, g\u1eedi email marketing, th\u01b0\u1eddng xuy\u00ean cung c\u1ea5p th\u00f4ng tin c\u00f3 l\u1ee3i cho kh\u00e1ch h\u00e0ng nh\u01b0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i, \u01b0u \u0111\u00e3i…<\/span><\/p>\n

\"\"<\/span><\/p>\n

4. G\u1eafn b\u00f3 ch\u1eb7t ch\u1ebd v\u1edbi \u0111\u1ecba ph\u01b0\u01a1ng<\/span><\/h2>\n

N\u1ebfu nh\u01b0 c\u00e1c doanh nghi\u1ec7p l\u1edbn m\u1edf r\u1ed9ng quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh t\u1ea1i nhi\u1ec1u n\u01a1i \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh th\u00ec c\u00e1c doanh nghi\u1ec7p nh\u1ecf l\u1ea1i th\u01b0\u1eddng ch\u1ec9 t\u1eadp trung t\u1ea1i m\u1ed9t \u0111\u1ecba ph\u01b0\u01a1ng nh\u1ea5t \u0111\u1ecbnh. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o ra l\u1ee3i th\u1ebf v\u1ec1 s\u1ef1 am hi\u1ec3u nh\u1eefng \u0111\u1eb7c th\u00f9 c\u1ee7a th\u1ecb tr\u01b0\u1eddng mang t\u00ednh khu v\u1ef1c, \u0111\u1ecba ph\u01b0\u01a1ng t\u1ed1t h\u01a1n, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi nhanh nh\u1ea1y h\u01a1n trong vi\u1ec7c th\u00edch \u1ee9ng, ph\u00e1t tri\u1ec3n b\u1ea3n \u0111\u1ecba h\u00f3a v\u00e0 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong>, truy\u1ec1n th\u00f4ng\u00a0th\u01b0\u01a1ng hi\u1ec7u<\/strong> ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong khu v\u1ef1c \u0111\u00f3.<\/span><\/p>\n

Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kinh doanh, ho\u1ea1t \u0111\u1ed9ng v\u00ec c\u1ed9ng \u0111\u1ed3ng v\u00e0 th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p nh\u1ecf c\u0169ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, d\u1eabn t\u1edbi l\u1ee3i \u00edch li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi v\u1edbi c\u00e1c doanh nghi\u1ec7p, ng\u01b0\u1eddi d\u00e2n v\u00e0 c\u1ea3 ch\u00ednh quy\u1ec1n trong \u0111\u1ecba ph\u01b0\u01a1ng. Khi \u0111\u00e3 quen v\u1edbi h\u00ecnh \u1ea3nh m\u1ed9t doanh nghi\u1ec7p n\u0103ng \u0111\u1ed9ng lu\u00f4n h\u01b0\u1edbng t\u1edbi l\u1ee3i \u00edch chung c\u1ee7a to\u00e0n x\u00e3 h\u1ed9i, vi\u1ec7c b\u1ea1n thuy\u1ebft ph\u1ee5c v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng khu v\u1ef1c c\u0169ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/p>\n

\u0110\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf n\u00e0y, doanh nghi\u1ec7p c\u1ea7n t\u00edch c\u1ef1c h\u1ed7 tr\u1ee3 l\u00e3nh \u0111\u1ea1o \u0111\u1ecba ph\u01b0\u01a1ng trong c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee7a th\u00e0nh ph\u1ed1; t\u00edch c\u1ef1c t\u00ecm ki\u1ebfm c\u00e1c c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng; ch\u1ee7 \u0111\u1ed9ng tham gia c\u00e1c c\u00f4ng t\u00e1c t\u1eeb thi\u1ec7n, nh\u00e2n \u0111\u1ea1o t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng… H\u01a1n h\u1ebft, nghi\u00ean c\u1ee9u \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu, t\u00ednh c\u00e1ch v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i d\u00e0nh ri\u00eang cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh.<\/span><\/p>\n

5. Ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3<\/span><\/h2>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng \u1ea5n t\u01b0\u1ee3ng t\u1ed1t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1eb7t ra th\u00ec ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh n\u0103ng, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng v\u00e0 ho\u00e0n thi\u1ec7n. \u1ede quy m\u00f4 nh\u1ecf v\u1edbi b\u1ed9 m\u00e1y \u0111\u01a1n gi\u1ea3n, doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u th\u1eddi gian, ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u1eadp trung s\u1ea3n xu\u1ea5t v\u00e0 ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ch\u00fang h\u01a1n so v\u1edbi doanh nghi\u1ec7p l\u1edbn. <\/span><\/p>\n

\u0110\u1ec3 d\u1ec5 h\u00ecnh dung, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean t\u01b0\u1edfng t\u1edbi m\u1ed9t qu\u00e1n b\u00e1nh m\u00ec t\u1ea1i v\u1ec9a h\u00e8. \u0110i\u1ec1u ki\u1ec7n gi\u00fap ch\u1ee7 qu\u00e1n chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 thu h\u00fat s\u1ed1 l\u01b0\u1ee3ng l\u1edbn th\u1ef1c kh\u00e1ch m\u1ed7i ng\u00e0y ch\u1ec9 l\u00e0 b\u00e1nh m\u00ec ngon, s\u1ea1ch s\u1ebd v\u1edbi gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng. Trong khi \u0111\u00f3, m\u1ed9t nh\u00e0 h\u00e0ng n\u00e2ng t\u1ea7m b\u00e1nh m\u00ec tr\u1edf th\u00e0nh m\u00f3n \u0103n sang tr\u1ecdng h\u01a1n l\u1ea1i c\u1ea7n ph\u1ea3i ti\u00eau t\u1ed1n th\u1eddi gian, nh\u00e2n l\u1ef1c cho vi\u1ec7c ngh\u0129 ra nh\u1eefng c\u00f4ng th\u1ee9c m\u1edbi, c\u00e1ch bi\u1ebfn t\u1ea5u m\u1edbi v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c sao cho kh\u00e1ch h\u00e0ng th\u1ea5y th\u1ecfa m\u00e3n v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c v\u00e0 \u0111\u1eb3ng c\u1ea5p. Tuy nhi\u00ean, h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng bi\u1ebft r\u1eb1ng, ng\u01b0\u1eddi Vi\u1ec7t v\u1eabn th\u01b0\u1eddng y\u00eau th\u00edch b\u00e1nh m\u00ec v\u1ec9a h\u00e8 \u1edf d\u1ea1ng m\u1ed9c m\u1ea1c v\u00e0 thu\u1ea7n Vi\u1ec7t nh\u1ea5t v\u1edbi tr\u1ee9ng, th\u1ecbt, pate, ru\u1ed1c thay v\u00ec h\u1ea3i s\u1ea3n hay \u0111\u1ed3 hun kh\u00f3i\u2026<\/span><\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, doanh nghi\u1ec7p kh\u00f4ng n\u00ean qu\u00e1 sa \u0111\u00e0 v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n qu\u00e1 nhi\u1ec1u c\u00e1c b\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 kh\u00f4ng nhi\u1ec1u, h\u00e3y c\u1ed1 g\u1eafng tinh gi\u1ea3m nh\u1eefng b\u1ed9 ph\u1eadn kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft v\u00e0 c\u00e1c kh\u00e2u trung gian \u0111\u1ec3 ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c qu\u1ea3n l\u00fd v\u00e0o c\u00f4ng t\u00e1c l\u00ean \u00fd t\u01b0\u1edfng, s\u1ea3n xu\u1ea5t, th\u1eed nghi\u1ec7m…<\/span><\/p>\n

\"\"<\/span><\/p>\n

R\u00f5 r\u00e0ng, m\u1ed7i quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u c\u00f3 m\u1ed9t l\u1ee3i th\u1ebf ri\u00eang, nh\u01b0ng doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng c\u00f3 ngh\u0129a s\u1ebd kh\u00f3 kh\u0103n h\u01a1n khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> so v\u1edbi doanh nghi\u1ec7p l\u1edbn. Khai th\u00e1c nh\u1eefng ti\u1ec1m n\u0103ng s\u1eb5n c\u00f3 v\u00e0 t\u1eadp trung v\u00e0o l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng h\u01a1n khi th\u1ea5p b\u00e9 v\u00e0 sinh sau \u0111\u1ebb mu\u1ed9n. Khai th\u00e1c ra sao v\u00e0 t\u1eadp trung th\u1ebf n\u00e0o, c\u00e2u h\u1ecfi n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c Sao Kim gi\u1ea3i \u0111\u00e1p n\u1ebfu b\u1ea1n li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay t\u1eeb h\u00f4m nay \u0111\u1ec3 g\u1eb7p g\u1ee1 \u0111\u1ed9i ng\u0169 chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/strong><\/a><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/strong><\/span><\/p>\n