{"id":321081,"date":"2018-01-17T12:51:09","date_gmt":"2018-01-17T05:51:09","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321081"},"modified":"2019-03-29T15:11:50","modified_gmt":"2019-03-29T08:11:50","slug":"doanh-nghiep-lon-co-can-toi-chien-luoc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/doanh-nghiep-lon-co-can-toi-chien-luoc-thuong-hieu\/","title":{"rendered":"Doanh nghi\u1ec7p l\u1edbn c\u00f3 c\u1ea7n t\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"

V\u1edbi quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng l\u1edbn v\u00e0 th\u00e2m ni\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u1eefng t\u01b0\u1edfng c\u00e1c doanh nghi\u1ec7p l\u1edbn c\u00f3 trong tay t\u1ea5t c\u1ea3 v\u00e0 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u00f4ng ch\u00fang. Tuy nhi\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecb kh\u00e1ch h\u00e0ng quay l\u01b0ng b\u1ea5t c\u1ee9 l\u00fac n\u00e0o n\u1ebfu ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng nh\u1ea5t qu\u00e1n, th\u1eadm ch\u00ed khi ch\u1ec9 m\u1eafc m\u1ed9t sai l\u1ea7m. Trong b\u00e0i vi\u1ebft sau \u0111\u00e2y, Sao Kim s\u1ebd \u0111\u1ec1 c\u1eadp t\u1edbi v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi li\u1ec7u doanh nghi\u1ec7p l\u1edbn c\u00f3 c\u1ea7n t\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/span><\/a><\/strong> hay kh\u00f4ng?<\/span><\/p>\n

1. T\u1ea1i sao doanh nghi\u1ec7p l\u1edbn th\u01b0\u1eddng “l\u00e3ng qu\u00ean” chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?<\/span><\/h2>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh nh\u01b0 th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, \u0111a ph\u1ea7n c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u ch\u00fa tr\u1ecdng t\u1edbi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 t\u1eeb khi kh\u1edfi nghi\u1ec7p. Tuy v\u1eady, v\u1eabn c\u00f3 nh\u1eefng doanh nghi\u1ec7p l\u1edbn th\u1edd \u01a1 v\u1edbi b\u00e0i to\u00e1n th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 th\u1ec3 gi\u1ea3i th\u00edch b\u1eb1ng 3 l\u00fd do ch\u00ednh nh\u01b0 sau:<\/span><\/p>\n

Doanh nghi\u1ec7p cho r\u1eb1ng danh ti\u1ebfng c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m thay v\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, truy\u1ec1n th\u00f4ng<\/span><\/h3>\n

T\u01b0 t\u01b0\u1edfng \u201ch\u1eefu x\u1ea1 t\u1ef1 nhi\u00ean h\u01b0\u01a1ng<\/strong>\u201d n\u00e0y th\u01b0\u1eddng t\u1ed3n t\u1ea1i \u1edf nh\u1eefng doanh nghi\u1ec7p xu\u1ea5t ph\u00e1t t\u1eeb c\u00e1c l\u00e0ng ngh\u1ec1, c\u00f3 ngu\u1ed3n g\u1ed1c, kinh nghi\u1ec7m l\u00e2u \u0111\u1eddi\u2026, tuy nhi\u00ean ch\u00fang ch\u1ec9 \u0111\u00fang khi s\u1ed1 l\u01b0\u1ee3ng c\u00e1c doanh nghi\u1ec7p v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ch\u01b0a b\u00f9ng n\u1ed5 nh\u01b0 hi\u1ec7n nay. \u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, kh\u00e1ch h\u00e0ng c\u00f3 v\u00f4 v\u00e0n s\u1ef1 l\u1ef1a ch\u1ecdn, v\u00e0 s\u1ea3n ph\u1ea9m kh\u00f4ng h\u1eb3n l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ea7u ti\u00ean h\u1ecd \u0111\u1eb7t ra. Doanh nghi\u1ec7p l\u1edbn ho\u00e0n to\u00e0n c\u0169ng c\u00f3 th\u1ec3 b\u1ecb l\u00e3ng qu\u00ean n\u1ebfu kh\u00f4ng \u0111\u1ec1 ra x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u00fang \u0111\u1eafn. <\/span><\/p>\n

Doanh nghi\u1ec7p tin t\u01b0\u1edfng r\u1eb1ng kh\u00e1ch h\u00e0ng lu\u00f4n trung th\u00e0nh v\u1edbi m\u00ecnh<\/span><\/h3>\n

S\u1ef1 th\u1eadt l\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 quay l\u01b0ng v\u1edbi doanh nghi\u1ec7p b\u1ea5t c\u1ee9 l\u00fac n\u00e0o n\u1ebfu h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng v\u1ec1 m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3, ho\u1eb7c khi doanh nghi\u1ec7p kh\u00e1c mang t\u1edbi l\u1ee3i \u00edch h\u1ea5p d\u1eabn h\u01a1n, c\u1ea3m x\u00fac ch\u00e2n th\u1ef1c h\u01a1n. Doanh nghi\u1ec7p l\u1edbn ch\u01b0a ch\u1eafc \u0111\u00e3 \u0111\u1ee7 s\u1ee9c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00ec kh\u00f4ng c\u00f3 g\u00ec \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n uy t\u00edn h\u01a1n, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chu \u0111\u00e1o h\u01a1n… c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gay g\u1eaft gi\u1eefa c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay. Trong khi \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u00e0 l\u1eddi gi\u1ea3i cho b\u00e0i to\u00e1n l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 b\u1ee9t ph\u00e1 so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/span><\/p>\n

Doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 \u00fd th\u1ee9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng ch\u01b0a \u00fd th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n

Ph\u00e1t tri\u1ec3n danh ti\u1ebfng l\u00e0 \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p n\u00e0o c\u0169ng n\u1ed7 l\u1ef1c, nh\u01b0ng kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng n\u1eafm r\u00f5 ki\u1ebfn th\u1ee9c v\u1ec1 quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong>. Nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 do ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n ho\u1eb7c do quan ni\u1ec7m \u0111\u01a1n gi\u1ea3n c\u1ee7a doanh nghi\u1ec7p v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 thu \u0111\u01b0\u1ee3c danh ti\u1ebfng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng nh\u01b0ng ch\u01b0a ch\u1eafc \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n, khi\u1ebfn doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i theo nhi\u1ec1u \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1c nhau \u1edf m\u1ed7i th\u1eddi k\u1ef3.\u00a0<\/span><\/p>\n

\u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u1eabn s\u1ed1ng t\u1ed1t v\u1edbi ph\u01b0\u01a1ng th\u1ee9c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng theo k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n, nh\u01b0ng x\u00e9t v\u1ec1 qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i, ho\u1ea1t \u0111\u1ed9ng thi\u1ebfu nh\u1ea5t qu\u00e1n \u0111\u00f3 kh\u00f3 c\u00f3 th\u1ec3 mang t\u1edbi m\u1ed9t \u0111\u1ecbnh h\u00ecnh r\u00f5 r\u00e0ng v\u1ec1 doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Khi \u1ea5n t\u01b0\u1ee3ng v\u1ec1 doanh nghi\u1ec7p tr\u1edf n\u00ean m\u1edd nh\u1ea1t c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n \u0111\u00e3 th\u1ea5t b\u1ea1i trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>. <\/span><\/p>\n

\"\"<\/span><\/p>\n

2. Doanh nghi\u1ec7p l\u1edbn \u0111\u01b0\u1ee3c l\u1ee3i g\u00ec khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?<\/span><\/h2>\n

B\u1eb1ng kinh nghi\u1ec7m h\u1ee3p t\u00e1c v\u00e0 t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho g\u1ea7n 3000 doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, Sao Kim nh\u1eadn th\u1ea5y c\u00f3 5 l\u1ee3i \u00edch to l\u1edbn m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u00fang \u0111\u1eafn.<\/span><\/p>\n

\u0110\u1ecbnh h\u01b0\u1edbng \u0111\u00fang \u0111\u01b0\u1eddng cho doanh nghi\u1ec7p<\/span><\/h3>\n

N\u1ebfu nh\u01b0 doanh nghi\u1ec7p nh\u1ecf c\u1ea7n chi\u1ebfc l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 x\u00e1c l\u1eadp \u0111\u1ecbnh h\u01b0\u1edbng trong bu\u1ed5i s\u01a1 khai x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec doanh nghi\u1ec7p l\u1edbn l\u1ea1i c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111i \u0111\u00fang h\u01b0\u1edbng theo con \u0111\u01b0\u1eddng m\u00ecnh \u0111\u00e3 ch\u1ecdn v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn h\u01a1n. <\/span><\/p>\n

Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u \u0111\u1ed1i th\u1ee7 ngang t\u1ea7m, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t v\u00e0 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh, b\u1ea5t k\u1ec3 c\u00e1c y\u1ebfu t\u1ed1 ngo\u1ea1i sinh thay \u0111\u1ed5i ra sao. Th\u1eddi \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 n\u1ed5i ti\u1ebfng v\u00e0 \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng c\u00f4ng nh\u1eadn c\u0169ng l\u00e0 l\u00fac doanh nghi\u1ec7p c\u1ea7n t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. Khi \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p bi\u1ebft m\u00ecnh ph\u1ea3i ph\u00e1t tri\u1ec3n theo h\u01b0\u1edbng n\u00e0o, t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf g\u00ec v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng ra sao cho ph\u00f9 h\u1ee3p.<\/span><\/p>\n

T\u0103ng t\u00ednh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f4ng th\u1ee9c chung, l\u00e0 c\u1ed9t s\u1ed1ng c\u1ee7a c\u01a1 th\u1ec3 \u0111\u1ec3 t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho doanh nghi\u1ec7p chinh chi\u1ebfn tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng. Trong s\u1ed1 c\u00e1c \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p n\u00e0o c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng v\u00e0 kh\u00e1c bi\u1ec7t ch\u1eafc ch\u1eafn s\u1ebd th\u00e0nh c\u00f4ng h\u01a1n doanh nghi\u1ec7p loay hoay trong m\u1ed9t m\u1edb \u00fd t\u01b0\u1edfng m\u00e0 kh\u00f4ng t\u1eadp trung \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c v\u00e0 kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u0169ng nh\u01b0 \u0111\u1ecbnh v\u1ecb c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y c\u00f2n \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi th\u01b0\u01a1ng tr\u01b0\u1eddng l\u00e0 n\u01a1i ch\u1ee9ng ki\u1ebfn s\u1ef1 \u0111\u1ed1i \u0111\u1ea7u kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c doanh nghi\u1ec7p l\u1edbn \u0111\u1ec3 tranh gi\u00e0nh th\u1ecb ph\u1ea7n.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Ch\u00fang t\u00f4i xin l\u1ea5y v\u00ed d\u1ee5 v\u1ec1 doanh nghi\u1ec7p kem ch\u1ed1ng n\u1eafng Australian Gold c\u1ee7a M\u1ef9. Thay v\u00ec nh\u1ea5n m\u1ea1nh nh\u1eefng l\u1ee3i \u00edch v\u1ec1 ch\u1ee9c n\u0103ng t\u00e1c d\u1ee5ng ch\u1ed1ng tia c\u1ef1c t\u00edm hay ch\u1ecbu n\u01b0\u1edbc c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0 g\u1ea7n 100 \u0111\u1ed1i th\u1ee7 kh\u00e1c t\u1eebng \u00e1p d\u1ee5ng, Australian Gold \u0111\u00e3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u201cl\u1ed1i s\u1ed1ng\u201d v\u1edbi phong c\u00e1ch \u201cvui v\u1ebb, hi\u1ec7n \u0111\u1ea1i v\u00e0 \u0111\u00e1ng nh\u1edb\u201d v\u00e0 th\u00f4ng \u0111i\u1ec7p \u201cLive the gold life\u201d. <\/span><\/p>\n

M\u1ecdi ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u nh\u1ea5n m\u1ea1nh h\u00ecnh \u1ea3nh b\u00e3i bi\u1ec3n, \u00e1nh n\u1eafng m\u1eb7t tr\u1eddi, ni\u1ec1m vui t\u1eadn h\u01b0\u1edfng cu\u1ed9c s\u1ed1ng v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u01b0\u1edfng \u1ee9ng c\u1ee7a \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng. Nh\u1edd chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1t l\u1ee3i th\u1ebf doanh nghi\u1ec7p, Australian Gold tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t v\u00e0 t\u1ea1o ra kho\u1ea3ng c\u00e1ch tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/span><\/p>\n

C\u1ee7ng c\u1ed1 \u0111\u1ecbnh v\u1ecb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/span><\/h3>\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng l\u00e0 cu\u1ed9c chi\u1ebfn gay g\u1eaft c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Nh\u1eefng doanh nghi\u1ec7p l\u1edbn chi\u1ebfm th\u1ecb ph\u1ea7n c\u1ea7n quan t\u00e2m t\u1edbi vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong suy ngh\u0129 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1edfi nh\u1eefng doanh nghi\u1ec7p kh\u00e1c lu\u00f4n c\u1ed1 g\u1eafng t\u00ecm c\u00e1ch v\u01b0\u01a1n l\u00ean v\u00e0 gi\u00e0nh gi\u1eadt th\u1ecb ph\u1ea7n, khi\u1ebfn cho b\u1ea1n y\u1ebfu \u0111i v\u00e0 cu\u1ed1i c\u00f9ng h\u1ea1 g\u1ee5c \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u0111\u00f3.<\/span><\/p>\n

V\u00ec v\u1eady, thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang \u0111\u1eafn v\u00e0 r\u00f5 r\u00e0ng s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng tin r\u1eb1ng b\u1ea1n ng\u00e0y c\u00e0ng x\u1ee9ng \u0111\u00e1ng v\u1edbi v\u1ecb tr\u00ed \u0111\u00f3. M\u1ed9t v\u00ed d\u1ee5 b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn v\u00e0o ch\u00ednh l\u00e0 vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u Canifa c\u1ee7ng c\u1ed1 \u0111\u1ecbnh v\u1ecb Fashion For All v\u1edbi ti\u00eau ch\u00ed thi\u1ebft k\u1ebf v\u00e0 l\u1ef1a ch\u1ecdn ch\u1ea5t li\u1ec7u c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng cao, d\u1ec5 s\u1eed d\u1ee5ng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau b\u1eb1ng vi\u1ec7c b\u01b0\u1edbc ch\u00e2n c\u1ea3 v\u00e0o th\u1ecb tr\u01b0\u1eddng th\u1eddi trang d\u00e0nh cho tr\u1ebb em t\u1eeb 2 – 12 tu\u1ed5i. Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a kh\u00e1ch h\u00e0ng nh\u01b0ng v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c phong c\u00e1ch \u201cth\u1eddi trang v\u1eeba \u0111\u1ee7\u201d kh\u00f4ng ch\u1ec9 khi\u1ebfn Canifa tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o s\u1ea3n ph\u1ea9m n\u1ed9i \u0111\u1ecba. <\/span><\/p>\n

=>> Tham kh\u1ea3o th\u00eam\u00a06 \u0110i\u1ec3m t\u0103ng s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba c\u1ea7n khai th\u00e1c<\/a><\/em><\/span><\/span><\/p>\n

Kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 chuy\u00ean nghi\u1ec7p<\/span><\/h3>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfm gi\u1eef m\u1ed9t v\u1ecb tr\u00ed ch\u1eafc ch\u1eafn trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, t\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh \u0111\u1ed9ng v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n ph\u1ea3i th\u1ed1ng nh\u1ea5t v\u1edbi nhau v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o n\u00ean nh\u1eefng c\u1ea3m nh\u1eadn chung, suy ngh\u0129 chung v\u1ec1 s\u1ea3n ph\u1ea9m hay doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh v\u1ec1 c\u00e1ch m\u00e0 b\u1ea1n th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

H\u00e3y c\u00f9ng th\u1eed xem v\u00ed d\u1ee5 v\u1ec1 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a 2 th\u01b0\u01a1ng hi\u1ec7u VietjetAir v\u00e0 Tr\u1ea7n Anh. C\u00f9ng \u00e1p d\u1ee5ng \u201csex appeal\u201d nh\u01b0ng hi\u1ec7u qu\u1ea3 m\u00e0 chi\u1ebfn thu\u1eadt n\u00e0y mang l\u1ea1i cho 2 th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i ho\u00e0n to\u00e0n tr\u00e1i ng\u01b0\u1ee3c. H\u00ecnh \u1ea3nh nh\u1eefng c\u00f4 ng\u01b0\u1eddi m\u1eabu m\u1eb7c bikini \u0111\u1ecf – v\u00e0ng xu\u1ea5t hi\u1ec7n tr\u1edf n\u00ean nh\u1ea5t qu\u00e1n v\u1edbi nh\u1eadn di\u1ec7n b\u1eaft m\u1eaft vui nh\u1ed9n v\u1ed1n c\u00f3 c\u1ee7a VietjetAir v\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng xuy\u00ean su\u1ed1t nh\u1eafm t\u1edbi \u0111\u1ecbnh v\u1ecb tr\u1ebb trung, vui t\u01b0\u01a1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. <\/span><\/p>\n

Trong khi \u0111\u00f3, ng\u01b0\u1eddi ta nh\u00ecn th\u1ea5y s\u1ef1 r\u1eddi r\u1ea1c v\u00e0 kh\u00f4ng \u0103n nh\u1eadp v\u1edbi \u0111\u1ecbnh v\u1ecb khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n m\u00e1y nh\u01b0 Tr\u1ea7n Anh tung ra h\u00ecnh \u1ea3nh bikini trong chi\u1ebfn d\u1ecbch b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh. H\u01a1n th\u1ebf n\u1eefa, nh\u1eefng b\u1ed9 bikini kh\u00f4ng h\u1ec1 mang b\u1ea5t c\u1ee9 m\u00e0u s\u1eafc hay h\u00ecnh \u1ea3nh n\u00e0o khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c Tr\u1ea7n Anh. Trong m\u1eaft c\u00f4ng ch\u00fang, Tr\u1ea7n Anh tr\u1edf n\u00ean v\u1ee5ng v\u1ec1 v\u00e0 thi\u1ebfu chuy\u00ean nghi\u1ec7p b\u1edfi kh\u00f4ng b\u00e1m s\u00e1t v\u00e0o chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u1edbi \u0111\u1ecbnh v\u1ecb l\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 theo ti\u00eau chu\u1ea9n Nh\u1eadt B\u1ea3n l\u00e0m y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t. <\/span><\/p>\n

H\u1ed7 tr\u1ee3 c\u00e1c th\u00e0nh vi\u00ean thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng<\/span><\/h3>\n

N\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t v\u00e0 thuy\u1ebft ph\u1ee5c nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, b\u1edfi kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 \u1ea5n t\u01b0\u1ee3ng hay c\u1ea3m nh\u1eadn n\u00e0o \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 khi\u1ebfn h\u1ecd tin t\u01b0\u1edfng r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n c\u1ee7a \u0111\u1ed1i th\u1ee7. Th\u1ee9 b\u1ea1n s\u1ea3n xu\u1ea5t, kinh doanh v\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n n\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd tr\u1edf n\u00ean m\u00e2u thu\u1eabn v\u00e0 khi\u1ebfn h\u1ecd nh\u1ea7m l\u1eabn. Khi \u0111\u00f3, \u0111\u1ed1i th\u1ee7 n\u00e0o c\u00f3 chi\u1ebfn l\u01b0\u1ee3c m\u1ea1nh m\u1ebd v\u00e0 giao ti\u1ebfp t\u1ed1t h\u01a1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i c\u01b0\u1edbp \u0111i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, c\u00f3 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb c\u1ee5 th\u1ec3 \u0111\u00e3 \u0111\u1ec1 ra c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p \u0111\u00e3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a b\u1ea1n hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, c\u00e1ch th\u1ee9c giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh t\u1edbi h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng khi h\u1ec7 th\u1ed1ng nh\u00e2n s\u1ef1 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p l\u1edbn l\u00ean t\u1edbi h\u00e0ng tr\u0103m ng\u01b0\u1eddi, v\u00e0 th\u1eadt kh\u00f3 \u0111\u1ec3 nh\u1ea5t qu\u00e1n m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c c\u00e1 nh\u00e2n, b\u1ed9 ph\u1eadn. <\/span><\/p>\n

3. Doanh nghi\u1ec7p l\u1edbn x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/h2>\n

H\u00e3y c\u00f9ng xem c\u00e1ch m\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1edbn t\u1ea1i Vi\u1ec7t Nam x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 d\u1ec5 d\u00e0ng r\u00fat ra b\u00e0i h\u1ecdc cho ch\u00ednh doanh nghi\u1ec7p c\u1ee7a m\u00ecnh qua 2 v\u00ed d\u1ee5 sau \u0111\u00e2y: <\/span><\/p>\n

Vietnam Airlines v\u00e0 chi\u1ebfn l\u01b0\u1ee3c khai th\u00e1c h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb<\/span><\/h3>\n

H\u1ea7u h\u1ebft ai c\u0169ng bi\u1ebft Vietnam Airlines l\u00e0 h\u00e3ng h\u00e0ng kh\u00f4ng qu\u1ed1c gia \u0111ang \u201cm\u1ed9t m\u00ecnh m\u1ed9t ng\u1ef1a\u201d t\u1ea1i ph\u00e2n kh\u00fac trung v\u00e0 cao c\u1ea5p t\u1ea1i Vi\u1ec7t Nam. Tuy nhi\u00ean, m\u1edbi \u0111\u00e2y Vietnam Airlines b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m \u0111\u1ec3 ph\u1ee5c v\u1ee5 m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, trong \u0111\u00f3 \u0111\u1ea9y m\u1ea1nh tham gia v\u00e0o c\u1ea3 ph\u00e2n kh\u00fac h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c Vietnam Airlines x\u00e2y d\u1ef1ng khi \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf v\u1eefng m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam, nh\u1eb1m ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau m\u1edbi l\u00e0 chinh ph\u1ee5c xu th\u1ebf h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb c\u1ee7a th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea3m b\u1ea3o v\u1ecb th\u1ebf tr\u01b0\u1edbc s\u1ee9c \u00e9p c\u1ea1nh tranh n\u1ed9i \u0111\u1ecba v\u00e0 duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh c\u1ee7a h\u00e3ng. <\/span><\/p>\n

B\u00ean c\u1ea1nh vi\u1ec7c ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n nh\u01b0 m\u1ed9t h\u00e3ng h\u00e0ng kh\u00f4ng 4 sao c\u00f3 m\u1ea1ng bay k\u1ebft h\u1ee3p qu\u1ed1c t\u1ebf – n\u1ed9i \u0111\u1ecba \u0111a d\u1ea1ng, Vietnam Airlines c\u00f2n ph\u1ed1i v\u1edbi c\u00f9ng Jetstar Pacific \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m t\u0103ng c\u01b0\u1eddng n\u0103ng l\u1ef1c c\u1ea1nh tranh trong th\u1ecb ph\u1ea7n h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb. Doanh nghi\u1ec7p n\u00e0y c\u0169ng nh\u1ea5n m\u1ea1nh tr\u1ecdng t\u00e2m ph\u00e1t tri\u1ec3n h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb c\u1ee7a h\u00e3ng l\u00e0 t\u1ea1i c\u00e1c \u0111\u01b0\u1eddng bay qu\u1ed1c t\u1ebf.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n gi\u00fap Vietnam Airlines gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n \u00e1p \u0111\u1ea3o tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u1ebfu kh\u00f4ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, Vietnam Airlines s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 b\u00e1m \u0111u\u1ed5i th\u1ecb ph\u1ea7n g\u1eaft gao c\u1ee7a Vietjet Air, b\u1edfi ti\u1ec1m n\u0103ng v\u1ec1 d\u00e2n s\u1ed1 v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng gi\u00e1 r\u1ebb chi\u1ebfm t\u1edbi 60% l\u01b0\u1ee3ng kh\u00e1ch \u0111ang t\u1ea1o n\u00ean s\u1ef1 t\u0103ng tr\u01b0\u1edfng n\u00f3ng c\u1ee7a kinh doanh h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n

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Vietnam Airlines \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 b\u00e1m \u0111u\u1ed5i th\u1ecb ph\u1ea7n gay g\u1eaft c\u1ee7a Vietjet Air<\/span><\/em><\/figcaption><\/figure>\n

Highlands Coffee v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi Starbucks<\/span><\/h3>\n

H\u01a1n m\u1ed9t th\u1eadp ni\u00ean v\u1eeba qua, \u0111i\u1ec3m m\u1ea1nh c\u1ee7a Highlands Coffee l\u00e0 \u0111\u1ecbnh v\u1ecb r\u1ea5t r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u201cc\u00e0 ph\u00ea d\u00e0nh cho doanh nh\u00e2n\u201d v\u00e0 \u201cc\u00e0 ph\u00ea d\u00e0nh cho gi\u1edbi tr\u00ed th\u1ee9c c\u00f3 thu nh\u1eadp cao\u201d. Tuy v\u1eady, v\u1ecb tr\u00ed n\u00e0y l\u1ea1i b\u1ecb \u0111e d\u1ecda khi Starbucks ra m\u1eaft t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, b\u1edfi v\u1edbi t\u1ea7m \u1ea3nh h\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 quy m\u00f4 chu\u1ed7i, kh\u00f4ng kh\u00f3 \u0111\u1ec3 Starbucks \u00e1p \u0111\u1eb7t lu\u1eadt ch\u01a1i tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/span><\/p>\n

Th\u1eddi \u0111i\u1ec3m \u0111\u00f3, m\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea Vi\u1ec7t Nam \u0111\u00e3 g\u1ea7n nh\u01b0 b\u00e3o h\u00f2a v\u1edbi r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u01b0 Trung Nguy\u00ean, The Coffee Bean, Passio Coffee\u2026 nh\u01b0ng c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u1ea5t c\u1ee7a Starbucks ch\u00ednh l\u00e0 Highlands Coffee v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. <\/span><\/p>\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb ri\u00eang bi\u1ec7t h\u01a1n v\u00e0 b\u1ee9t ph\u00e1 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh, Highlands Coffee \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u1edbi m\u1ee5c ti\u00eau \u0111\u01b0a Highlands tr\u1edf th\u00e0nh n\u01a1i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 th\u01b0 gi\u00e3n d\u00e0nh cho kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i v\u1edbi m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd v\u00e0 truy\u1ec1n t\u1ea3i t\u00ednh c\u1ed9ng \u0111\u1ed3ng g\u1eafn k\u1ebft c\u00f9ng s\u1ef1 th\u00e2n thi\u1ec7n – nh\u1eefng gi\u00e1 tr\u1ecb v\u0103n h\u00f3a truy\u1ec1n th\u1ed1ng Vi\u1ec7t Nam.<\/span><\/p>\n

\u0110\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, b\u00ean c\u1ea1nh vi\u1ec7c thi\u1ebft k\u1ebf l\u1ea1i c\u00e1c c\u1eeda h\u00e0ng trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, Highlands Coffee c\u00f2n thay \u0111\u1ed5i th\u1ef1c \u0111\u01a1n, t\u1eadp trung v\u00e0o nh\u1eefng m\u00f3n \u0103n, th\u1ee9c u\u1ed1ng \u0111\u1eb7c tr\u01b0ng c\u1ee7a Vi\u1ec7t Nam m\u00e0 \u0111i\u1ec3n h\u00ecnh l\u00e0 c\u00e1c lo\u1ea1i tr\u00e0 sen v\u00e0ng, tr\u00e0 xanh \u0111\u1eadu \u0111\u1ecf, tr\u00e0 th\u1ea1ch \u0111\u00e0o, th\u1ea1ch v\u1ea3i… v\u00e0 b\u00e1nh m\u00ec v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh h\u01a1n.<\/span><\/p>\n

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Thi\u1ebft k\u1ebf m\u1edbi c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng Highlans Coffee nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ef1 \u0111\u01a1n gi\u1ea3n, g\u1ea7n g\u0169i v\u1edbi thi\u00ean nhi\u00ean, th\u1ec3 hi\u1ec7n \u1edf kh\u00f4ng gian r\u1ed9ng m\u1edf nh\u00ecn ra \u0111\u01b0\u1eddng ph\u1ed1 v\u00e0 s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean li\u1ec7u nh\u01b0 g\u1ed7, \u0111\u00e1<\/span><\/em><\/figcaption><\/figure>\n

R\u00f5 r\u00e0ng, v\u1edbi s\u1ef1 thay \u0111\u1ed5i mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, Highlands Coffee \u0111ang h\u01b0\u1edbng v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng r\u00e3i h\u01a1n v\u00e0 t\u00e1ch m\u00ecnh ra kh\u1ecfi phong c\u00e1ch ph\u01b0\u01a1ng T\u00e2y \u0111\u1eadm ch\u1ea5t nh\u01b0 Starbucks. \u0110\u00e2y c\u0169ng l\u00e0 \u0111\u1ed9ng th\u00e1i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00e0y thu h\u00fat nhi\u1ec1u h\u01a1n s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i y\u00eau th\u00edch c\u00e0 ph\u00ea v\u00e0 b\u00e1nh m\u00ec \u0111\u1eb7c tr\u01b0ng c\u1ee7a Vi\u1ec7t Nam. V\u1eeba gi\u1eef v\u1eefng \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n, v\u1eeba kh\u1eb3ng \u0111\u1ecbnh r\u00f5 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh v\u1edbi \u0111\u1ecbnh v\u1ecb kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ee7 s\u1ee9c b\u1ee9t ph\u00e1 h\u01a1n n\u1eefa so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u00e0 b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn c\u1ee7a Highlands Coffee.<\/span><\/p>\n

Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u1ea3 nh\u1eefng doanh nghi\u1ec7p l\u1edbn tr\u01b0\u1edbc t\u00ecnh h\u00ecnh c\u1ea1nh tranh gay g\u1eaft tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ra sao cho \u0111\u00fang \u0111\u1eafn v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c ti\u1ec5n c\u1ee7a doanh nghi\u1ec7p l\u1ea1i l\u00e0 \u0111i\u1ec1u kh\u00f3 kh\u0103n. V\u1edbi kinh nghi\u1ec7m th\u1ef1c hi\u1ec7n tr\u00ean 7000 d\u1ef1 \u00e1n trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u, Sao Kim hi\u1ec3u r\u00f5 quy tr\u00ecnh v\u00e0 c\u00e1ch \u0111\u1ec3 t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/strong><\/p>\n