{"id":321082,"date":"2017-10-26T15:22:06","date_gmt":"2017-10-26T08:22:06","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321082"},"modified":"2019-04-01T16:57:34","modified_gmt":"2019-04-01T09:57:34","slug":"doanh-nghiep-nho-co-can-toi-chien-luoc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thongtin\/doanh-nghiep-nho-co-can-toi-chien-luoc-thuong-hieu\/","title":{"rendered":"Doanh nghi\u1ec7p nh\u1ecf c\u00f3 c\u1ea7n t\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong> <\/span>\u0111\u01b0\u1ee3c bi\u1ebft t\u1edbi l\u00e0 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng, c\u00e1ch th\u1ee9c gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch khoa h\u1ecdc v\u00e0 hi\u1ec7u qu\u1ea3. Nghe c\u00f3 v\u1ebb to t\u00e1t nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ch\u1ec9 nh\u1eefng doanh nghi\u1ec7p l\u1edbn m\u1edbi c\u1ea7n t\u1edbi ch\u00fang. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Sao Kim s\u1ebd gi\u00fap b\u1ea1n l\u00fd gi\u1ea3i t\u1ea1i sao doanh nghi\u1ec7p nh\u1ecf c\u1ea7n \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

1. Nh\u1eefng suy ngh\u0129 sai l\u1ea7m c\u1ee7a doanh nghi\u1ec7p nh\u1ecf tr\u01b0\u1edbc b\u00e0i to\u00e1n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

Sai l\u1ea7m \u0111\u1ea7u ti\u00ean<\/strong><\/em> m\u00e0 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf m\u1eafc ph\u1ea3i ch\u00ednh l\u00e0 quan ni\u1ec7m chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u <\/strong>ch\u1ec9 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn. S\u1ef1 th\u1eadt l\u00e0 doanh nghi\u1ec7p c\u00e0ng m\u1edbi l\u1ea1i c\u00e0ng c\u1ea7n ph\u1ea3i c\u00f3 t\u01b0 duy r\u00f5 r\u00e0ng trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, b\u1edfi kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng tin t\u01b0\u1edfng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t \u201cl\u00ednh m\u1edbi\u201d. Doanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb t\u1edbi th\u00ec ph\u1ea3i x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, nh\u01b0ng l\u00e0m th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u0169ng gi\u1ed1ng nh\u01b0 con t\u00e0u loay hoay gi\u1eefa bi\u1ec3n m\u00e0 kh\u00f4ng c\u00f3 la b\u00e0n.\u00a0<\/span><\/p>\n

Sai l\u1ea7m th\u1ee9 hai<\/strong><\/em> ch\u00ednh l\u00e0 t\u1ea7m nh\u00ecn ng\u1eafn h\u1ea1n c\u1ee7a doanh nghi\u1ec7p. H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c l\u00ean s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c nh\u00e2n s\u1ef1 m\u00e0 kh\u00f4ng \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng. L\u00fd do b\u1eaft ngu\u1ed3n t\u1eeb t\u00e2m l\u00fd ch\u1ee7 quan khi ho\u1ea1t \u0111\u1ed9ng kinh doanh m\u1edbi \u0111\u1ea7u c\u00f2n \u0111\u01a1n gi\u1ea3n, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh ch\u01b0a cao; doanh nghi\u1ec7p ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u00fang t\u1ea7m quan tr\u1ecdng n\u00ean ch\u1ec9 d\u00e0nh l\u01b0\u1ee3ng kinh ph\u00ed nh\u1ecf cho ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

Suy ngh\u0129 ng\u1eafn h\u1ea1n r\u1eb1ng c\u1ee9 b\u00e1n h\u00e0ng s\u1ebd c\u00f3 l\u00e3i, s\u1ea3n xu\u1ea5t nh\u1eefng m\u1eb7t h\u00e0ng \u0111ang c\u00f3 nhu c\u1ea7u cao \u1eaft s\u1ebd th\u00e0nh c\u00f4ng v\u00e0 ch\u1ec9 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t s\u1ed1 th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc m\u1eaft nh\u01b0ng kh\u00f4ng th\u1ec3 gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.\u00a0<\/span>Trong th\u1eddi \u0111\u1ea1i s\u1ed1 nh\u01b0 hi\u1ec7n nay, suy ngh\u0129 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p, thay v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, th\u1ebf m\u1ea1nh, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t, phong c\u00e1ch ri\u00eang\u2026 ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh \u0111\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/span><\/p>\n

Sai l\u1ea7m th\u1ee9 ba<\/strong><\/em> l\u00e0 doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u1ed9t c\u00e1ch c\u1ea3m t\u00ednh v\u00e0 thi\u1ebfu s\u1ef1 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng. \u0110i\u1ec1u n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb nhi\u1ec1u r\u00e0o c\u1ea3n v\u1ec1 ki\u1ebfn th\u1ee9c, s\u1ef1 hi\u1ec3u bi\u1ebft \u0111\u1ecbnh h\u01b0\u1edbng chu\u1ea9n cho th\u01b0\u01a1ng hi\u1ec7u, ch\u01b0a c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 l\u1edbn v\u1ec1 c\u1ea3 chuy\u00ean m\u00f4n v\u00e0 chi ph\u00ed truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang \u0111\u1eafn c\u1ea7n \u0111\u01b0\u1ee3c b\u1eaft ngu\u1ed3n t\u1eeb m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c nguy\u00ean t\u1eafc kh\u00e1c bi\u1ec7t ho\u00e1 v\u00e0 h\u00ecnh th\u00e0nh t\u1eeb qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 c\u00e1c ngu\u1ed3n l\u1ef1c v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7, kh\u00e1ch h\u00e0ng… M\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p t\u1eeb khi ra \u0111\u1eddi \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c tri\u1ec3n khai nh\u1ea5t qu\u00e1n theo chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u1ec1 ra. <\/span><\/p>\n

Sai l\u1ea7m th\u1ee9 t\u01b0<\/strong><\/em> m\u00e0 doanh nghi\u1ec7p m\u1eafc ph\u1ea3i ch\u00ednh l\u00e0 \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh v\u00e0 kh\u00f4ng s\u00e1t v\u1edbi th\u1ef1c t\u1ebf. Nhi\u1ec1u doanh nghi\u1ec7p ng\u1ea1i r\u1ee7i ro n\u00ean \u0111i theo \u0111\u1ecbnh v\u1ecb gi\u1ed1ng v\u1edbi s\u1ed1 \u0111\u00f4ng v\u00e0 sau \u0111\u00f3 ch\u1ebft y\u1ec3u v\u00ec b\u1ecb l\u00e3ng qu\u00ean. Nhi\u1ec1u doanh nghi\u1ec7p l\u1ea1i cho r\u1eb1ng kh\u00e1c bi\u1ec7t l\u00e0 chi\u1ebfn th\u1eafng, song \u0111\u00f4i khi v\u00ec m\u1ea3i t\u00ecm ki\u1ebfm s\u1ef1 kh\u00e1c bi\u1ec7t, h\u1ecd l\u1ea1i v\u00f4 t\u00ecnh \u0111\u1ea9y m\u00ecnh \u0111i qu\u00e1 xa so v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 v\u01b0\u1ee3t qu\u00e1 c\u1ea3 kh\u1ea3 n\u0103ng c\u1ee7a b\u1ea3n th\u00e2n nh\u01b0 nh\u00e2n s\u1ef1, ng\u00e2n s\u00e1ch, \u0111\u1ed1i t\u00e1c… Tham v\u1ecdng nh\u01b0ng sai l\u1ea7m trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea9y doanh nghi\u1ec7p ti\u1ec1n g\u1ea7n h\u01a1n v\u1edbi th\u1ea5t b\u1ea1i. <\/span><\/p>\n

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2. Doanh nghi\u1ec7p nh\u1ecf ch\u1ebft y\u1ec3u v\u00ec thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang \u0111\u1eafn<\/span><\/h2>\n

V\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf, kinh nghi\u1ec7m chinh chi\u1ebfn tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng c\u00f2n r\u1ea5t non n\u1edbt. Nh\u1eefng c\u00e2u h\u1ecfi m\u00e0 b\u1ea1n \u0111\u1eb7t ra v\u00e0o th\u1eddi \u0111i\u1ec3m s\u01a1 khai c\u1ee7a doanh nghi\u1ec7p th\u01b0\u1eddng l\u00e0 ch\u00fang ta n\u00ean l\u00e0m g\u00ec, l\u00e0m th\u1ebf n\u00e0o, \u1edf \u0111\u00e2u, khi n\u00e0o, v\u1edbi ai… N\u1ebfu kh\u00f4ng v\u1ea1ch ra m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng nh\u1ea5t \u0111\u1ecbnh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng \u0111i nh\u1ea7m h\u01b0\u1edbng, l\u00fac th\u1ebf n\u00e0y, l\u00fac th\u1ebf kh\u00e1c, th\u1eadm ch\u00ed l\u00e0 ho\u1ea3ng lo\u1ea1n m\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 mang t\u1edbi c\u1ea3m nh\u1eadn k\u00e9m chuy\u00ean nghi\u1ec7p v\u1ec1 b\u1ea1n trong suy ngh\u0129 c\u1ee7a c\u00f4ng ch\u00fang.<\/span><\/p>\n

H\u00e3y c\u00f9ng ph\u00e2n t\u00edch th\u1ea5t b\u1ea1i c\u1ee7a Pay By Touch \u0111\u1ec3 nh\u00ecn th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c sai l\u1ea7m c\u1ee7a Startup n\u00e0y. V\u1edbi \u00fd t\u01b0\u1edfng s\u1eed d\u1ee5ng d\u1ea5u v\u00e2n tay \u0111\u1ec3 thanh to\u00e1n c\u00e1c h\u00f3a \u0111\u01a1n, Pay By Touch \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u01b0ng cu\u1ed1i c\u00f9ng l\u1ea1i tuy\u00ean b\u1ed1 ph\u00e1 s\u1ea3n. Thanh to\u00e1n th\u00f4ng qua v\u00e2n tay nghe qua c\u00f3 v\u1ebb th\u00fa v\u1ecb v\u00e0 m\u1edbi m\u1ebb, song khi \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf, Pay By Touch v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi vi\u1ec7c s\u1ed1 \u0111\u00f4ng kh\u00e1ch h\u00e0ng v\u1eabn quen v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng th\u1ebb t\u00edn d\u1ee5ng ho\u1eb7c th\u1ebb ghi n\u1ee3 \u0111\u1ec3 thanh to\u00e1n thay v\u00ec chuy\u1ec3n sang c\u00f4ng ngh\u1ec7 m\u1edbi. Sai l\u1ea7m c\u1ee7a Startup n\u00e0y l\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p cho m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00f4ng t\u1ed3n t\u1ea1i, xa r\u1eddi v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u00f4ng \u0111\u01b0\u1ee3c b\u1eaft ngu\u1ed3n t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. <\/span><\/p>\n

G\u1ea7n h\u01a1n n\u1eefa l\u00e0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a The Kafe. S\u1ef1 sai l\u1ea7m trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u1ecbnh v\u1ecb kh\u00f4ng \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh. L\u1ee3i th\u1ebf kh\u00f4ng gian \u201c\u0111\u1ed9c – \u0111\u1eb9p – sang ch\u1ea3nh\u201d c\u1ee7a The Kafe \u0111\u00e3 tr\u1edf n\u00ean nh\u1ea1t nh\u00f2a khi h\u00e0ng tr\u0103m qu\u00e1n c\u00e0 ph\u00ea v\u1edbi v\u00f4 s\u1ed1 phong c\u00e1ch \u0111\u1ed9c \u0111\u00e1o n\u1edf r\u1ed9. B\u1ea3n th\u00e2n The Kafe c\u00f3 v\u1ebb c\u00f2n b\u1ed1i r\u1ed1i khi kh\u00f4ng r\u00f5 tr\u1ecdng t\u00e2m c\u1ee7a m\u00ecnh l\u00e0 \u0111\u1ed3 \u0103n hay th\u1ee9c u\u1ed1ng b\u1edfi c\u1ea3 2 \u0111\u1ec1u \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 m\u1ea1nh m\u1ebd, trong khi t\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 khi\u1ebfn kh\u00e1ch h\u00e0ng li\u00ean t\u01b0\u1edfng t\u1edbi c\u00e0 ph\u00ea. \u0110\u1ed3 \u0103n c\u1ee7a The Kafe c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00ec kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi Vi\u1ec7t, th\u1ef1c \u0111\u01a1n k\u1ebft h\u1ee3p \u00c1 – \u00c2u, ch\u1ee7 y\u1ebfu nh\u1eafm v\u00e0o b\u1eefa tr\u01b0a nh\u01b0ng h\u1ea7u nh\u01b0 l\u00e0 nh\u1eefng m\u00f3n \u0103n ch\u01a1i nh\u01b0 b\u00e1nh ng\u1ecdt, m\u00ec t\u01b0\u01a1i, salad… S\u1ef1 thi\u1ebfu r\u00f5 r\u00e0ng trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh chu\u1ed7i nh\u00e0 h\u00e0ng, chu\u1ed7i c\u00e0 ph\u00ea hay chu\u1ed7i nh\u00e0 h\u00e0ng – c\u00e0 ph\u00ea \u0111\u00e3 g\u00f3p ph\u1ea7n d\u1eabn t\u1edbi th\u1ea5t b\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/span><\/p>\n

=>> Tham kh\u1ea3o th\u00eam:\u00a0Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ti\u1ebfn \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u “Top-of-Mind”<\/a><\/span><\/em><\/span><\/p>\n

3. L\u1ee3i \u00edch c\u1ee7a doanh nghi\u1ec7p nh\u1ecf khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u1eeba b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u00f3ng vai tr\u00f2 nh\u01b0 la b\u00e0n x\u00e1c l\u1eadp \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u: theo h\u01b0\u1edbng n\u00e0o v\u00e0 b\u1eb1ng c\u00e1ch n\u00e0o. <\/span><\/p>\n

Tr\u01b0\u1edbc h\u1ebft<\/strong><\/em>, chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3ng g\u00f3p ch\u00ednh l\u00e0 gi\u00fap doanh nghi\u1ec7p t\u1eadp trung \u0111i \u0111\u00fang h\u01b0\u1edbng, suy ngh\u0129 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 thay v\u00ec suy ngh\u0129 v\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0n tr\u1ea3i nh\u01b0ng kh\u00f4ng hi\u1ec7u qu\u1ea3. <\/span>Ch\u1eb3ng h\u1ea1n, v\u1edbi m\u1ed9t doanh nghi\u1ec7p kinh doanh tr\u00e0 s\u1eefa, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 ra \u0111\u1ecbnh v\u1ecb tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng, ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng \u1edf \u0111\u1ed9 tu\u1ed5i h\u1ecdc sinh, sinh vi\u00ean. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf kh\u1ecfi \u0111\u1ea7u suy ngh\u0129 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng v\u00e0 ng\u01b0\u1eddi trung tu\u1ed5i c\u0169ng y\u00eau th\u00edch tr\u00e0 s\u1eefa c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi s\u00e1ng t\u1ea1o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng, t\u00ecm t\u00f2i nh\u1eefng c\u00f4ng th\u1ee9c tr\u00e0 s\u1eefa ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a gi\u1edbi tr\u1ebb, l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u00e0 gi\u1edbi tr\u1ebb y\u00eau th\u00edch nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c trang b\u00e1o m\u1ea1ng… <\/span><\/span><\/p>\n

Th\u1ee9 hai<\/strong><\/em>, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> gi\u00fap t\u1eadp trung n\u1ed7 l\u1ef1c c\u1ee7a doanh nghi\u1ec7p. V\u1edbi h\u1ea1n ch\u1ebf v\u1ec1 m\u1eb7t nh\u00e2n s\u1ef1, m\u1ed7i nh\u00e2n vi\u00ean th\u01b0\u1eddng ph\u1ee5 tr\u00e1ch m\u1ed9t l\u0129nh v\u1ef1c, m\u1ed9t chuy\u00ean ng\u00e0nh ri\u00eang, n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd, hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ri\u00eang l\u1ebb \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng \u0103n kh\u1edbp v\u1edbi nhau, d\u1eabn t\u1edbi h\u1ea1n ch\u1ebf hi\u1ec7u qu\u1ea3 c\u1ee7a to\u00e0n doanh nghi\u1ec7p. V\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, nhi\u1ec7m v\u1ee5 c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n s\u1ebd tr\u1edf n\u00ean r\u00f5 r\u00e0ng v\u00e0 c\u00f3 m\u1ee5c ti\u00eau chung \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi, \u0111\u1ed3ng th\u1eddi \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd, t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n trong t\u1ed5 ch\u1ee9c v\u00e0 tri\u1ec3n khai c\u00f4ng vi\u1ec7c. C\u00e1c th\u00e0nh vi\u00ean c\u1ee7a doanh nghi\u1ec7p s\u1ebd bi\u1ebft m\u00ecnh ph\u1ea3i l\u00e0m g\u00ec v\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ed7 tr\u1ee3 l\u1eabn nhau thay v\u00ec m\u1ed7i ng\u01b0\u1eddi m\u1ed9t \u00fd t\u01b0\u1edfng m\u00e2u thu\u1eabn v\u1edbi nhau. <\/span><\/p>\n

Th\u1ee9 ba<\/strong><\/em>, chi\u1ebfn l\u01b0\u1ee3c gi\u00fap c\u00e1c th\u00e0nh vi\u00ean \u00fd th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1eb7c \u0111i\u1ec3m, ch\u1ec9 r\u00f5 t\u00ednh ch\u1ea5t v\u1ec1 s\u1ef1 t\u1ed3n t\u1ea1i c\u0169ng nh\u01b0 ti\u1ec1n \u0111\u1ed3 c\u1ee7a doanh nghi\u1ec7p, gi\u00fap c\u00e1c th\u00e0nh vi\u00ean hi\u1ec3u r\u00f5 \u00fd ngh\u0129a v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p. Ch\u00fang t\u1ea1o ra m\u1ed9t gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t v\u00e0 m\u1ed9t \u00fd ngh\u0129a ri\u00eang v\u1ec1 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi c\u00e1c th\u00e0nh vi\u00ean v\u00e0 v\u1edbi c\u1ea3 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ec3 t\u1eeb \u0111\u00f3 h\u1ecd \u00fd th\u1ee9c \u0111\u01b0\u1ee3c tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u00ecnh trong c\u00f4ng cu\u1ed9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

\"\"
Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> s\u1ebd gi\u00fap b\u1ea1n t\u00ecm ra h\u01b0\u1edbng \u0111i \u0111\u00fang m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng<\/span><\/figcaption><\/figure>\n

4. C\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/h2>\n

M\u1ecdi Startup v\u00e0 doanh nghi\u1ec7p nh\u1ecf \u0111\u1ec1u n\u00ean x\u00e2y d\u1ef1ng danh ti\u1ebfng ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean doanh nghi\u1ec7p c\u1ea7n ngh\u0129 t\u1edbi. \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang \u0111\u1eafn, doanh nghi\u1ec7p c\u1ea7n tr\u1ea3i qua c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n:<\/span><\/p>\n

Tr\u01b0\u1edbc h\u1ebft, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/strong><\/em> c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 ch\u00ednh l\u00e0 mong mu\u1ed1n kh\u00e1ch h\u00e0ng n\u00f3i g\u00ec v\u1ec1 m\u00ecnh v\u00e0 nh\u1edb t\u1edbi m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o. V\u00ed d\u1ee5: Foody khi m\u1edbi th\u00e0nh l\u1eadp \u0111\u1eb7t m\u1ee5c ti\u00eau mu\u1ed1n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1edb t\u1edbi nh\u01b0 cu\u1ed1n \u201ct\u1eeb \u0111i\u1ec3n s\u1ed1ng\u201d l\u01b0u gi\u1eef m\u1ecdi th\u00f4ng tin v\u1ec1 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u0103n u\u1ed1ng\u2026<\/span><\/p>\n

Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c USP<\/em><\/strong> (Unique Selling Point) – \u0111\u1eb7c \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t ho\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u1ea5t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1edf h\u1eefu. Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh so v\u1edbi \u0111\u1ed1i th\u1ee7 l\u00e0 g\u00ec v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u00f3 c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hay kh\u00f4ng.<\/span><\/p>\n

Ti\u1ebfp theo, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 c\u00e1c ngu\u1ed3n l\u1ef1c<\/strong><\/em> bao g\u1ed3m nh\u00e2n s\u1ef1, t\u00e0i ch\u00ednh, k\u1ef9 thu\u1eadt – c\u00f4ng ngh\u1ec7, kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u0111\u1ed1i t\u00e1c\u2026 V\u1edbi nh\u00e2n s\u1ef1 h\u1ea1n h\u1eb9p, li\u1ec7u c\u00e1c th\u00e0nh vi\u00ean c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ea3m nhi\u1ec7m c\u00f9ng l\u00fac nhi\u1ec1u v\u1ecb tr\u00ed kh\u00e1c nhau, ng\u00e2n s\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 chi cho marketing, s\u1ea3n ph\u1ea9m, PR, qu\u1ea3ng c\u00e1o, x\u00e2y d\u1ef1ng c\u01a1 s\u1edf… l\u00e0 bao nhi\u00eau, ngu\u1ed3n kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1edd c\u00e1c k\u00eanh n\u00e0o v\u00e0 m\u1ee9c \u0111\u1ed9 trung th\u00e0nh ra sao\u2026 <\/span><\/p>\n

Sau khi \u0111\u00e3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n l\u1ef1c, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 \u0111\u1ec1 ra \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3<\/em><\/strong>. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u00ednh l\u00e0 c\u00e1ch s\u1eed d\u1ee5ng t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c v\u1ed1n c\u00f3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng doanh nghi\u1ec7p n\u00ean \u0111\u1ea5u tranh \u0111\u1ec3 gi\u00e0nh gi\u1eadt th\u1ecb ph\u1ea7n v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c hay t\u00ecm cho m\u00ecnh m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u1edbi m\u1ebb, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 nh\u1eefng ai, phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1ea1o d\u1ef1ng trong ti\u1ec1m th\u1ee9c kh\u00e1ch h\u00e0ng l\u00e0 b\u00ecnh d\u00e2n hay th\u1eddi th\u01b0\u1ee3ng, c\u1ea7n kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a m\u00ecnh th\u00f4ng qua t\u00ednh n\u0103ng n\u1ed5i tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m hay nh\u1eefng gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c m\u00e0 ch\u00fang mang l\u1ea1i cho kh\u00e1ch h\u00e0ng, ph\u01b0\u01a1ng th\u1ee9c giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 g\u00ec… <\/span><\/p>\n

B\u01b0\u1edbc cu\u1ed1i c\u00f9ng ch\u00ednh l\u00e0 th\u1ef1c thi<\/em><\/strong> theo chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u1ec1 ra, \u0111i\u1ec1u ch\u1ec9nh<\/strong><\/em> trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai v\u00e0 r\u00fat ra chi\u1ebfn l\u01b0\u1ee3c cu\u1ed1i c\u00f9ng<\/strong><\/em> \u0111\u1ec3 \u00e1p d\u1ee5ng cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p sau n\u00e0y. <\/span><\/p>\n

M\u1ed9t doanh nghi\u1ec7p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng l\u00e0 m\u1ed9t doanh nghi\u1ec7p chuy\u00ean nghi\u1ec7p, bi\u1ebft m\u00ecnh c\u1ea7n l\u00e0m g\u00ec v\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o. Do \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi c\u1ea3 nh\u1eefng doanh nghi\u1ec7p nh\u1ecf. Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n ch\u01b0a \u0111\u1ec1 ra \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c cho ri\u00eang m\u00ecnh hay c\u00f2n nghi ng\u1edd v\u1ec1 t\u00ednh \u0111\u00fang \u0111\u1eafn c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i, h\u00e3y \u0111\u1ec3 c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim h\u1ed7 tr\u1ee3 v\u00e0 cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t d\u00e0nh cho b\u1ea1n b\u1eb1ng c\u00e1ch li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay t\u1eeb h\u00f4m nay.\u00a0Sao Kim lu\u00f4n s\u1eb5n s\u00e0ng k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i 0964.699.499<\/strong> ho\u1eb7c contact@www.saokim.com.vn<\/strong>.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/strong><\/a><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/strong><\/span><\/p>\n