{"id":321138,"date":"2017-11-02T16:00:32","date_gmt":"2017-11-02T09:00:32","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321138"},"modified":"2019-04-01T16:28:52","modified_gmt":"2019-04-01T09:28:52","slug":"tai-thiet-ke-thuong-hieu-5-sai-lam-bat-ky-doanh-nghiep-nao-cung-co-the-mac-phai","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thongtin\/tai-thiet-ke-thuong-hieu-5-sai-lam-bat-ky-doanh-nghiep-nao-cung-co-the-mac-phai\/","title":{"rendered":"T\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u – 5 sai l\u1ea7m b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 m\u1eafc ph\u1ea3i"},"content":{"rendered":"

N\u1ebfu b\u1ea1n ngh\u0129 r\u1eb1ng t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> <\/span>ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 s\u1eeda logo cho \u0111\u1eb9p h\u01a1n th\u00ec b\u1ea1n \u0111\u00e3 m\u1eafc m\u1ed9t trong nh\u1eefng sai l\u1ea7m \u0111\u00e1ng k\u1ec3. Tr\u00ean th\u1ef1c t\u1ebf, ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i huy \u0111\u1ed9ng ngu\u1ed3n l\u1ef1c \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 \u0111\u1ea7u t\u01b0 m\u1ed9t c\u00e1ch c\u1ea9n tr\u1ecdng, k\u1ef9 l\u01b0\u1ee1ng h\u01a1n nh\u1eefng g\u00ec b\u1ea1n t\u01b0\u1edfng t\u01b0\u1ee3ng. C\u00f9ng theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Sao Kim \u0111\u1ec3 nh\u1eadn th\u1ee9c v\u00e0 k\u1ecbp th\u1eddi n\u00e9 tr\u00e1nh nh\u1eefng sai l\u1ea7m m\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i khi t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

1. Kh\u00f4ng \u0111\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng tr\u01b0\u1edbc khi t\u00e1i thi\u1ebft k\u1ebf<\/span><\/h2>\n

T\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u <\/strong>l\u00e0 kh\u00e1i ni\u1ec7m th\u01b0\u1eddng b\u1ecb c\u00e1c doanh nghi\u1ec7p hi\u1ec3u sai ho\u1eb7c th\u1ef1c hi\u1ec7n khi ch\u01b0a nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng b\u1ea3n ch\u1ea5t v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng. Kh\u00f4ng \u00edt c\u00e1c doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u khi ch\u1ee9ng ki\u1ebfn s\u1ef1 thay \u0111\u1ed5i c\u1ee7a h\u00e0ng lo\u1ea1t c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c v\u00e0 lo s\u1ee3 m\u00ecnh s\u1ebd t\u1ee5t h\u1eadu hay b\u1ecb \u0111\u00e1nh b\u1ea1i n\u1ebfu kh\u00f4ng l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1. L\u00fac n\u00e0y, t\u00e1i thi\u1ebft k\u1ebf d\u1ec5 r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng x\u1ea3y ra m\u1ed9t c\u00e1ch thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng, thi\u1ebfu n\u1ec1n t\u1ea3ng v\u00e0 thi\u1ebfu m\u1ee5c ti\u00eau.<\/span><\/p>\n

N\u1ebfu kh\u00f4ng nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u00e0 th\u1ef1c s\u1ef1 hi\u1ec3u r\u00f5 l\u00fd do t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong>, \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u01b0u th\u1ebf c\u1ea1nh tranh, \u0111\u1ec3 mang t\u1edbi h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c h\u01a1n hay \u0111\u1ec3 ph\u00e1t t\u00edn hi\u1ec7u v\u1ec1 s\u1ef1 thay \u0111\u1ed5i trong quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u201cch\u1eefa l\u1ee3n l\u00e0nh th\u00e0nh l\u1ee3n qu\u00e8\u201d ho\u1eb7c thay \u0111\u1ed5i m\u00e0 ch\u1eb3ng mang l\u1ea1i l\u1ee3i \u00edch g\u00ec.\u00a0<\/span><\/p>\n

N\u0103m 1981, Sony t\u1eebng t\u1ed5 ch\u1ee9c m\u1ed9t cu\u1ed9c thi v\u1edbi quy m\u00f4 to\u00e0n c\u1ea7u v\u1edbi m\u1ee5c \u0111\u00edch t\u00ecm bi\u1ec3u t\u01b0\u1ee3ng m\u1edbi cho th\u01b0\u01a1ng hi\u1ec7u v\u00ec cho r\u1eb1ng logo \u1edf th\u1eddi \u0111i\u1ec3m b\u1ea5y gi\u1edd \u0111\u00e3 c\u00f3 tu\u1ed5i khi h\u1ea7u nh\u01b0 kh\u00f4ng \u0111\u1ed5i trong su\u1ed1t 30 n\u0103m. Tuy v\u1eady, t\u1edbi giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng, Sony nh\u1eadn ra m\u00ecnh \u0111\u00e3 ph\u1ea1m ph\u1ea3i sai l\u1ea7m r\u1ea5t l\u1edbn v\u00ec \u0111\u00e3 giao ph\u00f3 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u cho nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng chuy\u00ean m\u1ed9t c\u00e1ch thi\u1ebfu t\u00ednh to\u00e1n v\u00e0 lo s\u1ee3 \u0111\u1ed1i th\u1ee7 ngh\u0129 r\u1eb1ng m\u00ecnh \u0111ang c\u1ea1n \u00fd t\u01b0\u1edfng. M\u1eb7c d\u00f9 \u0111\u00e3 t\u1eeb b\u1ecf \u00fd \u0111\u1ecbnh t\u00e1i thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n nh\u01b0ng Sony v\u1eabn l\u00e3ng ph\u00ed th\u00eam m\u1ed9t kho\u1ea3n chi ph\u00ed \u0111\u1ec3 trao cho nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1ea3i v\u00e0 m\u1ea5t c\u00f4ng l\u00ean ti\u1ebfng gi\u1ea3i th\u00edch tr\u01b0\u1edbc d\u01b0 lu\u1eadn.<\/span><\/p>\n

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Nh\u1eadn di\u1ec7n c\u1ee7a Sony cu\u1ed1i c\u00f9ng v\u1eabn \u0111\u01b0\u1ee3c duy tr\u00ec \u0111\u1ebfn t\u1eadn b\u00e2y gi\u1edd thay v\u00ec “su\u00fdt” l\u1ef1a ch\u1ecdn nh\u1eadn di\u1ec7n do ng\u01b0\u1eddi d\u1ef1 thi thi\u1ebft k\u1ebf<\/em><\/span><\/figcaption><\/figure>\n

2. Thay th\u1ebf b\u1eb1ng nh\u1eadn di\u1ec7n m\u1edbi k\u00e9m n\u1ed5i b\u1eadt h\u01a1n<\/span><\/h2>\n

Kraft l\u00e0 tr\u01b0\u1eddng h\u1ee3p \u0111i\u1ec3n h\u00ecnh cho c\u00e1c doanh nghi\u1ec7p m\u1eafc ph\u1ea3i sai l\u1ea7m n\u00e0y. V\u1edbi khung vi\u1ec1n \u0111\u1ecf d\u00e0y d\u1eb7n bao quanh t\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u00e0u xanh lam \u0111\u1eadm, logo c\u0169 c\u1ee7a Kraft n\u1ed5i b\u1eadt v\u00e0 d\u1ec5 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00f4ng ch\u00fang. Ch\u00ednh s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 hai m\u00e0u ch\u1ee7 \u0111\u1ea1o r\u00f5 r\u00e0ng \u0111\u00e3 gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Kraft tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean sau \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m n\u00e0y l\u1ea1i quy\u1ebft \u0111\u1ecbnh \u0111\u1ed5i t\u00ean th\u00e0nh Kraft Foods v\u00e0 th\u00eam slogan v\u00e0o logo c\u1ee7a m\u00ecnh. Thay v\u00ec nh\u1ea5n m\u1ea1nh v\u00e0o 2 m\u00e0u xanh – \u0111\u1ecf ch\u1ee7 \u0111\u1ea1o v\u1edbi \u0111\u01b0\u1eddng n\u00e9t r\u00f5 r\u00e0ng, Kraft Foods \u0111\u00e3 s\u1eed d\u1ee5ng nhi\u1ec1u m\u00e0u s\u1eafc h\u01a1n v\u1edbi font ch\u1eef nh\u1ecf m\u1ea3nh. Logo m\u1edbi khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i ph\u00e2n t\u00e1n s\u1ef1 ch\u00fa \u00fd v\u00e0 ghi nh\u1edb nhi\u1ec1u chi ti\u1ebft h\u01a1n so v\u1edbi thi\u1ebft k\u1ebf c\u0169, v\u00ec v\u1eady \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 c\u1ea3n tr\u1edf th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

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X\u00e9t v\u1ec1 kh\u00eda c\u1ea1nh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>, t\u00e1i thi\u1ebft k\u1ebf c\u1ea7n khi\u1ebfn cho logo kh\u00f4ng ch\u1ec9 \u0111\u1eb9p h\u01a1n m\u00e0 c\u00f2n ph\u1ea3i \u1ea5n t\u01b0\u1ee3ng h\u01a1n, th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng h\u01a1n \u0111\u1ec3 kh\u00f4ng b\u1ecb lu m\u1edd tr\u01b0\u1edbc \u0111\u1ed1i th\u1ee7 kh\u00e1c, th\u1eadm ch\u00ed l\u00e0 lu m\u1edd so v\u1edbi ch\u00ednh nh\u1eadn di\u1ec7n c\u1ee7a m\u00ecnh tr\u01b0\u1edbc \u0111\u00e2y. Th\u01b0\u01a1ng hi\u1ec7u Bacardi c\u0169ng t\u1eebng b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 t\u00e1i thi\u1ebft k\u1ebf kh\u00f4ng th\u00e0nh c\u00f4ng khi thay th\u1ebf bi\u1ec3u t\u01b0\u1ee3ng con d\u01a1i ki\u00eau h\u00e3nh chi\u1ebfm tr\u1ecdn v\u00f2ng tr\u00f2n n\u1ed5i b\u1eadt b\u1eb1ng con d\u01a1i m\u1edbi nh\u1ecf h\u01a1n, k\u00e9m \u0111\u1eb9p h\u01a1n v\u00e0 thu m\u00ecnh g\u1ecdn trong v\u00f2ng tr\u00f2n c\u1ee7a logo.<\/span><\/p>\n

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3. Thi\u1ebfu k\u1ebft n\u1ed1i v\u1edbi s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/h2>\n

T\u00e2m l\u00fd v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a m\u00ecnh, \u0111\u1eb7c bi\u1ec7t khi c\u00f3 \u00fd \u0111\u1ecbnh thay \u0111\u1ed5i ho\u00e0n to\u00e0n nh\u1eadn di\u1ec7n. Doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t \u0111\u1ebfn m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng – nh\u1eefng g\u00ec h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u00f4ng qua nh\u1eadn di\u1ec7n hay b\u1ec1 ngo\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 quen thu\u1ed9c v\u1edbi c\u00f4ng ch\u00fang, h\u1ecd th\u01b0\u1eddng d\u1ef1a v\u00e0o nh\u1eadn di\u1ec7n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh mua s\u1eafm thay v\u00ec d\u00f9ng \u0111\u1ebfn l\u00fd tr\u00ed \u0111\u1ec3 l\u1ef1a ch\u1ecdn. N\u1ebfu kh\u00f4ng k\u1ebft n\u1ed1i v\u1edbi c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb t\u1eeb ch\u1ed1i b\u1edfi h\u00ecnh \u1ea3nh qu\u00e1 l\u1ea1 l\u1eabm v\u00e0 kh\u00f4ng c\u00f2n quen thu\u1ed9c v\u1edbi h\u1ecd.<\/span><\/p>\n

Tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Tropicana l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh khi khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y b\u1ecb ph\u1ea3n b\u1ed9i khi thay th\u1ebf ho\u00e0n to\u00e0n nh\u1eadn di\u1ec7n tr\u00ean bao b\u00ec s\u1ea3n ph\u1ea9m c\u0169 b\u1eb1ng m\u1ed9t h\u00ecnh \u1ea3nh m\u1edbi tuy hi\u1ec7n \u0111\u1ea1i h\u01a1n nh\u01b0ng kh\u00f4ng c\u00f2n k\u1ebft n\u1ed1i v\u1edbi c\u1ea3m x\u00fac y\u00eau th\u00edch, tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng. Nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 l\u01b0\u1edbt qua k\u1ec7 h\u00e0ng c\u1ee7a Tropicana t\u1ea1i si\u00eau th\u1ecb ch\u1ec9 v\u00ec kh\u00f4ng nh\u1eadn ra s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh v\u1eabn th\u01b0\u1eddng s\u1eed d\u1ee5ng ho\u1eb7c nghi ng\u1edd li\u1ec7u \u0111\u00e2y c\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a Tropicana khi kh\u00f4ng c\u00f3 c\u01a1 s\u1edf nh\u1eadn di\u1ec7n thuy\u1ebft ph\u1ee5c v\u00e0 kh\u00f4ng kh\u01a1i g\u1ee3i \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng n\u01a1i h\u1ecd.<\/span><\/p>\n

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4. Xung \u0111\u1ed9t c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i gi\u1eefa nh\u1eadn di\u1ec7n c\u0169 v\u00e0 m\u1edbi<\/span><\/h2>\n

Ti\u1ebfp t\u1ee5c v\u1edbi tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Tropicana, m\u1eb7c d\u00f9 thi\u1ebft k\u1ebf m\u1edbi \u0111\u00e3 \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u r\u1ea5t k\u1ef9 l\u01b0\u1ee1ng v\u00e0 t\u1ecf ra hi\u1ec7u qu\u1ea3 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, song ch\u00fang l\u1ea1i ho\u00e0n to\u00e0n th\u1ea5t b\u1ea1i v\u1edbi ng\u01b0\u1eddi mua h\u00e0ng. \u0110\u00f3 l\u00e0 b\u1edfi nh\u1eefng d\u1ea5u hi\u1ec7u quen thu\u1ed9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i tr\u00ean bao b\u00ec \u0111\u00e3 bi\u1ebfn m\u1ea5t v\u00e0 b\u1ecb thay th\u1ebf ho\u00e0n to\u00e0n b\u1eb1ng h\u00ecnh \u1ea3nh m\u1edbi. Ng\u01b0\u1eddi ta v\u1ed1n nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y th\u00f4ng qua h\u00ecnh \u1ea3nh qu\u1ea3 cam v\u00e0 chi\u1ebfc \u1ed1ng h\u00fat quen thu\u1ed9c, d\u00f2ng ch\u1eef Tropicana n\u1ed5i b\u1eadt v\u1edbi m\u00e0u xanh l\u00e1 \u0111\u1eadm \u0111\u1eb7t ngang tr\u00ean bao b\u00ec, tuy nhi\u00ean m\u1ecdi th\u1ee9 \u0111\u00e3 thay \u0111\u1ed5i b\u1eb1ng m\u1ed9t h\u00ecnh \u1ea3nh chung chung, kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n v\u00e0 kh\u00f4ng c\u00f2n nh\u1eefng \u0111\u1eb7c tr\u01b0ng nh\u01b0 nh\u1eadn di\u1ec7n tr\u00ean bao b\u00ec c\u0169.<\/span><\/p>\n

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\u0110i\u1ec1u n\u00e0y cho th\u1ea5y, t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00f4ng th\u1ec3 xa r\u1eddi c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1ea5t k\u1ec3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o, doanh nghi\u1ec7p c\u0169ng c\u1ea7n duy tr\u00ec nh\u1eefng h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i \u0111\u00e3 \u0103n s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u1ec3 tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p h\u1ecd b\u1ecb s\u1ed1c tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i v\u00e0 kh\u00f4ng c\u00f2n tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Khi t\u00e1i thi\u1ebft k\u1ebf kh\u00f4ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u0169ng s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi tr\u01b0\u1eddng h\u1ee3p t\u01b0\u01a1ng t\u1ef1 c\u1ee7a Tropicana – s\u1ee5t gi\u1ea3m 20% doanh s\u1ed1, l\u00e3ng ph\u00ed h\u01a1n 30 t\u1ef7 \u0111\u00f4 la, b\u1ecb ch\u00ednh kh\u00e1ch h\u00e0ng quen thu\u1ed9c t\u1eeb ch\u1ed1i v\u00e0 ph\u1ea3i quay tr\u1edf l\u1ea1i nh\u1eadn di\u1ec7n c\u0169 ch\u1ec9 sau 2 th\u00e1ng.<\/span><\/p>\n

5. Kh\u00f4ng thay \u0111\u1ed5i ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u1edbi<\/span><\/h2>\n

Nhi\u1ec1u doanh nghi\u1ec7p quan ni\u1ec7m \u0111\u01a1n gi\u1ea3n r\u1eb1ng t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong> ch\u1ec9 nh\u01b0 \u0111\u1ed5 r\u01b0\u1ee3u t\u1eeb chi\u1ebfc b\u00ecnh c\u0169 sang chi\u1ebfn b\u00ecnh m\u1edbi, t\u1ee9c l\u00e0 thay \u0111\u1ed5i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n \u0111\u1eb9p h\u01a1n, \u1ea5n t\u01b0\u1ee3ng h\u01a1n. Tuy nhi\u00ean, quan ni\u1ec7m n\u00e0y ch\u1ec9 m\u00f4 t\u1ea3 cho \u00fd \u0111\u1ecbnh \u0111\u00e1nh l\u1eeba c\u1ea3m gi\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua bi\u1ebfn \u0111\u1ed5i v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c, khi\u1ebfn h\u1ecd l\u1ea7m t\u01b0\u1edfng v\u1ec1 s\u1ef1 thay \u0111\u1ed5i trong c\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5 hay quy m\u00f4 doanh nghi\u1ec7p – nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 c\u1ea3m nh\u1eadn ngay b\u1eb1ng m\u1eaft th\u01b0\u1eddng.<\/span><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, kh\u00f4ng c\u00f3 doanh nghi\u1ec7p n\u00e0o c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng b\u1eb1ng c\u00e1ch ch\u1ec9 thay \u0111\u1ed5i b\u00ecnh r\u01b0\u1ee3u m\u00e0 v\u1eabn gi\u1eef nguy\u00ean r\u01b0\u1ee3u c\u0169. \u0110\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, ch\u00ednh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5 c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 thay \u0111\u1ed5i, c\u1ea3i ti\u1ebfn t\u01b0\u01a1ng \u1ee9ng nh\u1eb1m t\u1ea1o n\u00ean m\u1ed9t th\u1ec3 th\u1ed1ng nh\u1ea5t. Walmart – t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u c\u1ee7a M\u1ef9 v\u1eabn s\u1ebd b\u1ecb ch\u1ec9 tr\u00edch v\u00ec \u0111\u1ed1i x\u1eed t\u1ed3i t\u1ec7 v\u1edbi nh\u00e2n vi\u00ean n\u1ebfu h\u1ecd ch\u1ec9 thay \u0111\u1ed5i nh\u1eadn di\u1ec7n th\u00e2n thi\u1ec7n h\u01a1n m\u00e0 kh\u00f4ng kh\u1eafc ph\u1ee5c sai l\u1ea7m trong \u1ee9ng x\u1eed c\u1ee7a m\u00ecnh. <\/span><\/p>\n

\u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao \u0111\u1ed3ng th\u1eddi v\u1edbi t\u00e1i thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n, doanh nghi\u1ec7p c\u0169ng c\u1ea7n \u0111\u01b0a ra cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa s\u1ea3n ph\u1ea9m c\u0169 v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi, s\u1ef1 thay \u0111\u1ed5i ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u1edbi hay th\u1ef1c s\u1ef1 m\u1edf r\u1ed9ng quy m\u00f4 nh\u01b0 nh\u1eadn di\u1ec7n \u0111\u00e3 th\u1ec3 hi\u1ec7n\u2026 \u0110\u00e2y m\u1edbi th\u1ef1c s\u1ef1 l\u00e0 y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean c\u00e1i nh\u00ecn t\u00edch c\u1ef1c v\u00e0 m\u1edbi m\u1ebb c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

Kh\u00f4ng c\u00f3 \u0111i\u1ec1u g\u00ec l\u00e0 d\u1ec5 d\u00e0ng khi doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 uy t\u00edn v\u00e0 chuy\u00ean nghi\u1ec7p. L\u00e0 nh\u1eefng doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng l\u00e2u n\u0103m trong l\u0129nh v\u1ef1c n\u00e0y th\u00f4ng qua tr\u00ean 6000 d\u1ef1 \u00e1n l\u1edbn nh\u1ecf v\u1edbi h\u01a1n 3000 kh\u00e1ch h\u00e0ng, Sao Kim lu\u00f4n th\u1ea5u hi\u1ec3u m\u1ecdi kh\u00f3 kh\u0103n v\u00e0 bi\u1ebft c\u00e1ch \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t qua, tr\u00e1nh m\u1eafc ph\u1ea3i c\u00e1c sai l\u1ea7m v\u00e0 t\u1ea1o d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. Ngay t\u1eeb b\u00e2y gi\u1edd, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed v\u00e0 h\u1ed7 tr\u1ee3 b\u1edfi c\u00e1c chuy\u00ean gia nh\u1eb1m c\u00f3 \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t nh\u1ea5t khi t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/strong><\/a><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/strong><\/span><\/p>\n