{"id":321157,"date":"2022-04-19T11:22:43","date_gmt":"2022-04-19T11:22:43","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321157"},"modified":"2022-04-19T11:23:50","modified_gmt":"2022-04-19T11:23:50","slug":"thay-doi-thuong-hieu-5-thoi-diem-ly-tuong-de-xay-dung-thuong-hieu-tot-hon","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/thay-doi-thuong-hieu-5-thoi-diem-ly-tuong-de-xay-dung-thuong-hieu-tot-hon\/","title":{"rendered":"Thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u &#8211; 5 th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, khi nh\u1eefng thi\u1ebft l\u1eadp v\u1ec1 nh\u1eadn di\u1ec7n kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i <strong>thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ec3 t\u00ecm ra h\u01b0\u1edbng \u0111i m\u1edbi trong vi\u1ec7c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. Thay \u0111\u1ed5i, l\u00e0m m\u1edbi m\u00ecnh c\u0169ng l\u00e0 m\u1ea5u ch\u1ed1t quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh t\u1edbi s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/5-thoi-diem-thay-doi-thuong-hieu.jpg\" alt=\"Thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u - 5 th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n\" class=\"wp-image-332788\" title=\"Thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u - 5 th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/5-thoi-diem-thay-doi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/5-thoi-diem-thay-doi-thuong-hieu-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> s\u1ebd \u0111\u1ec1 c\u1eadp t\u1edbi 5 th\u1eddi \u0111i\u1ec3m thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u l\u00fd t\u01b0\u1edfng gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">1. Khi nh\u1eadn di\u1ec7n c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng ch\u00fang hi\u1ec7n \u0111\u1ea1i<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-mb-bank-thay-doi-logo.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u MB Bank thay \u0111\u1ed5i Logo\" class=\"wp-image-332790\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-mb-bank-thay-doi-logo.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-mb-bank-thay-doi-logo-667x500.jpg 667w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Th\u1ecb hi\u1ebfu v\u00e0 t\u00e2m l\u00fd c\u1ee7a con ng\u01b0\u1eddi lu\u00f4n kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i theo th\u1eddi gian. \u1ede th\u1eddi \u0111i\u1ec3m c\u00e1ch \u0111\u00e2y 20 n\u0103m, h\u1ecd c\u00f3 th\u1ec3 y\u00eau th\u00edch s\u1ef1 s\u1eb7c s\u1ee1 c\u1ee7a m\u00e0u s\u1eafc trong nh\u1eadn di\u1ec7n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, h\u1ecd s\u1eb5n s\u00e0ng quay l\u01b0ng v\u1edbi ch\u00ednh nh\u1eadn di\u1ec7n t\u1eebng y\u00eau th\u00edch v\u00ec cho r\u1eb1ng nh\u1eefng m\u00e0u s\u1eafc \u0111\u00f3 th\u1ef1c s\u1ef1 l\u00f2e lo\u1eb9t v\u00e0 l\u1ed7i th\u1eddi.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t d\u1eabn ch\u1ee9ng cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u0169ng s\u1ebd b\u1ecb \u0111\u00e1nh gi\u00e1 t\u01b0\u01a1ng t\u1ef1 b\u1ea5t k\u1ec3 c\u00f3 t\u1eebng th\u00e0nh c\u00f4ng t\u1edbi \u0111\u00e2u.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 d\u1ea5n th\u00e2n s\u00e2u h\u01a1n v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i &#8211; nh\u1eefng ng\u01b0\u1eddi lu\u00f4n b\u1eadn r\u1ed9n v\u00e0 \u0111\u00f2i h\u1ecfi y\u00eau c\u1ea7u r\u1ea5t cao \u0111\u1ed1i v\u1edbi \u0111\u1ee7 lo\u1ea1i th\u01b0\u01a1ng hi\u1ec7u, t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng trong \u0111\u1eddi s\u1ed1ng h\u00e0ng ng\u00e0y t\u1eeb t\u00ean g\u1ecdi, slogan, logo t\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n \u0111\u1ec1u c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed d\u1ec5 nh\u00ecn, d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 nh\u1edb.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">D\u1ec5 nh\u00ecn \u0111\u1ec3 h\u1ecd d\u00f9 ch\u1ec9 l\u01b0\u1edbt qua c\u0169ng v\u1eabn \u1ea5n t\u01b0\u1ee3ng v\u1edbi b\u1ea1n, d\u1ec5 hi\u1ec3u \u0111\u1ec3 h\u1ecd kh\u00f4ng ph\u1ea3i m\u1ea5t th\u1eddi gian th\u1eafc m\u1eafc v\u1ec1 \u00fd \u0111\u1ed3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00e0 d\u1ec5 nh\u1edb \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 ngh\u0129 t\u1edbi b\u1ea1n ngay l\u1eadp t\u1ee9c khi c\u1ea7n mua s\u1eafm.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i r\u1eafc r\u1ed1i v\u1edbi c\u00e1c ti\u00eau ch\u00ed n\u00e0y, hay thay \u0111\u1ed5i ch\u00fang. T\u00ean g\u1ecdi kh\u00f3 \u0111\u1ecdc, logo ph\u1ee9c t\u1ea1p, th\u1eeba chi ti\u1ebft, nh\u1eadn di\u1ec7n thi\u1ebfu nh\u1ea5t qu\u00e1n\u2026, t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i nh\u1eb1m mang t\u1edbi cho th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t h\u00ecnh \u1ea3nh m\u1edbi m\u1ebb, chuy\u00ean nghi\u1ec7p v\u00e0 \u1ea5n t\u01b0\u1ee3ng h\u01a1n.<\/span><\/p>\n\n\n\n<p>Tham kh\u1ea3o ngay:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf Logo<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">2. Khi \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ban \u0111\u1ea7u c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-gojek-thay-doi-logo.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u Gojek thay \u0111\u1ed5i Logo\" class=\"wp-image-332789\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-gojek-thay-doi-logo.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-gojek-thay-doi-logo-667x500.jpg 667w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p n\u00e0o c\u0169ng \u0111\u1ec1u \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u. M\u1ed9t khi \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 v\u01b0\u1ee3t qua m\u1ee5c ti\u00eau \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh v\u00e0 t\u00ednh thuy\u1ebft ph\u1ee5c c\u1ee7a m\u00ecnh. \u0110\u00f3 \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 doanh nghi\u1ec7p xem x\u00e9t \u0111\u1eb7t ra m\u1ed9t m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c m\u1edbi \u0111\u1ec3 v\u01b0\u01a1n m\u00ecnh ra xa h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">L\u1edbp \u00e1o c\u0169 \u0111\u00e3 ch\u1eadt c\u1ea7n \u0111\u01b0\u1ee3c c\u01a1i n\u1edbi ho\u1eb7c thay m\u1edbi \u0111\u1ec3 r\u1ed9ng \u0111\u01b0\u1eddng h\u01a1n cho s\u1ef1 ph\u00e1t tri\u1ec3n, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c thay \u0111\u1ed5i t\u01b0\u01a1ng t\u1ef1. <\/span><\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 Goviet, ban \u0111\u1ea7u t\u1eadp \u0111o\u00e0n Gojek c\u1ee7a Indonesia gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng, h\u1ecd \u0111\u00e3 \u0111\u1eb7t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi Vi\u1ec7t \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ef1 \u1ee7ng h\u1ed9.<\/p>\n\n\n\n<p>Khi \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ban \u0111\u1ea7u, Goviet chuy\u1ec3n th\u00e0nh Gojek \u0111\u1ec3 nh\u1ea5t qu\u00e1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u00fang v\u1edbi tham v\u1ecdng c\u1ee7a Uber khi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y quy\u1ebft \u0111\u1ecbnh v\u1eabn gi\u1eef nguy\u00ean t\u00ean g\u1ecdi nh\u01b0ng thay \u0111\u1ed5i ho\u00e0n to\u00e0n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0o \u0111\u1ea7u n\u0103m 2016.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-uber-thay-doi-logo.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u Uber thay \u0111\u1ed5i Logo\" class=\"wp-image-332792\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-uber-thay-doi-logo.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-uber-thay-doi-logo-667x500.jpg 667w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ph\u1ee7 s\u00f3ng m\u1ed9t ph\u1ea1m vi r\u1ed9ng l\u1edbn tr\u00ean th\u1ebf gi\u1edbi v\u00e0 \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u1edbi d\u1ecbch v\u1ee5 \u0111\u1eb7t xe \u0111\u01b0a \u0111\u00f3n qua \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i, Uber quy\u1ebft t\u00e2m ti\u1ebfn s\u00e2u h\u01a1n v\u1edbi \u00fd \u0111\u1ed3 chi\u1ebfm l\u0129nh th\u00eam nhi\u1ec1u th\u1ecb ph\u1ea7n kh\u00e1c, v\u00e0 vi\u1ec7c thay \u0111\u1ed5i di\u1ec7n m\u1ea1o ch\u00ednh l\u00e0 b\u01b0\u1edbc chu\u1ea9n b\u1ecb cho tham v\u1ecdng \u0111\u00f3.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. Khi d\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-tp-bank-thay-doi-logo.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u TP Bank thay \u0111\u1ed5i Logo\" class=\"wp-image-332791\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-tp-bank-thay-doi-logo.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-tp-bank-thay-doi-logo-667x500.jpg 667w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">L\u00e0 h\u1eadu b\u1ed1i trong th\u1ecb tr\u01b0\u1eddng ng\u00e2n h\u00e0ng kh\u1ed1c li\u1ec7t, TP Bank \u0111\u1ee9ng tr\u01b0\u1edbc \u00e1p l\u1ef1c ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t, mang n\u00e9t c\u00e1 t\u00ednh ri\u00eang \u0111\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ghi nh\u1edb v\u00e0 v\u01b0\u01a1n l\u00ean c\u1ea1nh tranh v\u1edbi nh\u1eefng ng\u00e2n h\u00e0ng kh\u00e1c. Sau m\u1ed9t th\u1eddi gian xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang v\u1edbi h\u00ecnh \u1ea3nh m\u1edd nh\u1ea1t v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n mang qu\u00e1 nhi\u1ec1u d\u1ea5u \u1ea5n c\u1ee7a FPT, cu\u1ed1i c\u00f9ng TP Bank \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh l\u1ed9t x\u00e1c v\u00e0 thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u v\u00e0o n\u0103m 2013.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">V\u1edbi bi\u1ec3u t\u01b0\u1ee3ng h\u00ecnh tam gi\u00e1c xo\u1eafn, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, s\u1ef1 v\u1eadn \u0111\u1ed9ng kh\u00f4ng ng\u1eebng v\u00e0 s\u1eb5n s\u00e0ng th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng c\u1ee7a TP Bank. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng v\u00ed d\u1ee5 cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i k\u1ecbp th\u1eddi v\u00e0 kh\u00f4n ngoan c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc t\u00ecnh th\u1ebf d\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn hay mang ti\u1ebfng b\u1eaft ch\u01b0\u1edbc m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. Kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng nhanh nh\u1ea1y v\u1edbi nh\u1eefng \u0111i\u1ec1u th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt, \u1ea5n t\u01b0\u1ee3ng, kh\u00e1c bi\u1ec7t, b\u1edfi h\u1ecd mong mu\u1ed1n \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t thay v\u00ec \u0111\u1ea1i tr\u00e0.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Do \u0111\u00f3, thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 b\u1ea1n v\u01b0\u01a1n l\u00ean b\u1ee9t ph\u00e1 so v\u1edbi ch\u00ednh m\u00ecnh v\u00e0 kh\u1eb3ng \u0111\u1ecbnh d\u01b0\u1ee3c d\u1ea5u \u1ea5n ri\u00eang nh\u01b0 c\u00e1ch m\u00e0 TP Bank \u0111\u00e3 l\u00e0m. Tuy nhi\u00ean, c\u0169ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n g\u1eafn li\u1ec1n v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 \u01b0u th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u theo \u0111\u00fang \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">4. Khi m\u1edf r\u1ed9ng hay thu h\u1eb9p l\u0129nh v\u1ef1c kinh doanh<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-viettel-thay-doi-logo.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u Viettel thay \u0111\u1ed5i Logo\" class=\"wp-image-332793\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-viettel-thay-doi-logo.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-viettel-thay-doi-logo-667x500.jpg 667w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">N\u1ebfu nh\u01b0 v\u00ed l\u0129nh v\u1ef1c kinh doanh l\u00e0 m\u1ed9t c\u01a1 th\u1ec3 th\u00ec th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 l\u1edbp \u00e1o bao b\u1ecdc b\u00ean ngo\u00e0i c\u01a1 th\u1ec3 \u0111\u00f3. Vi\u1ec7c m\u1edf r\u1ed9ng hay thu h\u1eb9p l\u0129nh v\u1ef1c kinh doanh gi\u1ed1ng nh\u01b0 c\u00e1ch m\u00e0 c\u01a1 th\u1ec3 ph\u00e1t tri\u1ec3n hay suy gi\u1ea3m, b\u1edfi v\u1eady l\u1edbp \u00e1o b\u1ecdc ngo\u00e0i kh\u00f4ng th\u1ec3 gi\u1eef m\u00e3i c\u00f9ng m\u1ed9t k\u00edch th\u01b0\u1edbc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u l\u00e0 k\u1ebft qu\u1ea3 t\u1ea5t y\u1ebfu c\u1ee7a s\u1ef1 thay \u0111\u1ed5i l\u0129nh v\u1ef1c kinh doanh t\u1eeb doanh nghi\u1ec7p, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n nh\u01b0 t\u00ean g\u1ecdi, logo, slogan cho t\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n kh\u00e1c\u2026 t\u00f9y v\u00e0o m\u1ee9c \u0111\u1ed9 v\u00e0 l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 Viettel, k\u1ef7 nguy\u00ean m\u1edbi Viettel kh\u00f4ng mu\u1ed1n h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh g\u1eafn b\u00f3 v\u1edbi l\u0129nh v\u1ef1c vi\u1ec5n th\u00f4ng n\u1eefa, do \u0111\u00f3 Viettel thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c s\u1ef1 thay \u0111\u1ed5i trong t\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u00ec v\u1eady h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u s\u1ebd ch\u1ec9 m\u00e3i l\u01b0u d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed c\u00f4ng ch\u00fang v\u1edbi s\u1ea3n ph\u1ea9m thu\u1ed9c l\u0129nh v\u1ef1c \u0111\u1ea7u ti\u00ean m\u00e0 th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Starbucks s\u1ebd th\u1ea5t b\u1ea1i khi mu\u1ed1n chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 u\u1ed1ng kh\u00e1c ngo\u00e0i c\u00e0 ph\u00ea ngay t\u1eeb khi c\u00f3 \u00fd \u0111\u1ecbnh n\u1ebfu kh\u00f4ng lo\u1ea1i b\u1ecf ph\u1ea7n ch\u1eef \u201cStarbucks Coffee\u201d ch\u1ea1y quanh bi\u1ec3u t\u01b0\u1ee3ng ng\u01b0\u1eddi c\u00e1 tr\u00ean nh\u1eadn di\u1ec7n c\u1ee7a m\u00ecnh. V\u00e0 b\u1ea1n c\u0169ng h\u00e3y th\u1ef1c hi\u1ec7n \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 khi c\u00f3 tham v\u1ecdng thay \u0111\u1ed5i l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">5. Khi mu\u1ed1n c\u1ea3i thi\u1ec7n \u1ea5n t\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft c\u00f4ng ch\u00fang<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-msb-thay-doi-logo.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u MSB thay \u0111\u1ed5i Logo\" class=\"wp-image-332794\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-msb-thay-doi-logo.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-msb-thay-doi-logo-667x500.jpg 667w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft t\u1edbi c\u00e0ng c\u00f3 nguy c\u01a1 \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng r\u1ee7i ro cao n\u1ebfu v\u00f4 t\u00ecnh t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng ti\u00eau c\u1ef1c trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nguy\u00ean nh\u00e2n c\u00f3 th\u1ec3 l\u00e0 do ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m &#8211; d\u1ecbch v\u1ee5 ch\u01b0a t\u1ed1t khi\u1ebfn uy t\u00edn s\u1ee5t gi\u1ea3m, xu\u1ea5t hi\u1ec7n nhi\u1ec1u tin \u0111\u1ed3n x\u1ea5u v\u1ec1 doanh nghi\u1ec7p nh\u01b0 k\u00e9m th\u00e2n thi\u1ec7n, thi\u1ebfu tr\u00e1ch nhi\u1ec7m hay g\u00e2y \u1ea3nh h\u01b0\u1edfng x\u1ea5u t\u1edbi m\u00f4i tr\u01b0\u1eddng s\u1ed1ng\u2026 \u00a0L\u00fac n\u00e0y, thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 g\u1ee3i \u00fd t\u1ed1t \u0111\u1ec3 b\u1ea1n ph\u00e1t \u0111i t\u00edn hi\u1ec7u v\u1ec1 nh\u1eefng n\u1ed7 l\u1ef1c s\u1eeda sai v\u00e0 l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh trong suy ngh\u0129 c\u1ee7a c\u00f4ng ch\u00fang. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, c\u0169ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng, m\u1ed9t khi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m hay c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd m\u1ea5t ho\u00e0n to\u00e0n ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p \u0111\u00e3 th\u1ef1c s\u1ef1 \u0111\u1ee9ng tr\u00ean b\u1edd v\u1ef1c kh\u00f4ng th\u1ec3 c\u1ee9u v\u00e3n \u0111\u01b0\u1ee3c, vi\u1ec7c thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 l\u00e0 \u0111\u1ed9ng t\u00e1c gi\u1ea3 \u0111\u00e1nh l\u1eeba c\u1ea3m gi\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1eddi gian ng\u1eafn v\u00e0 nhanh ch\u00f3ng \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u \u0111i v\u00e0o ch\u1ed7 ch\u1ebft ngay sau \u0111\u00f3. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u1edfi v\u1eady, thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u hay l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n g\u1eafn li\u1ec1n v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 v\u00e0 \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh khi \u0111\u00e3 suy x\u00e9t, t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u1ee9ng t\u1eeb g\u00f3c \u0111\u1ed9 chuy\u00ean gia ho\u1ea1t \u0111\u1ed9ng l\u00e2u n\u0103m v\u1edbi tr\u00ean 8000+ d\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, Sao Kim hi\u1ec3u r\u00f5 nh\u1eefng th\u00e1ch th\u1ee9c, r\u1ee7i ro m\u00e0 b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u00e0 bi\u1ebft c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 doanh nghi\u1ec7p v\u01b0\u1ee3t qua ch\u00fang m\u1ed9t c\u00e1ch xu\u1ea5t s\u1eafc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0 \u0111\u1ec3 Sao Kim \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n trong b\u01b0\u1edbc \u0111\u01b0\u1eddng thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/lam-moi-thuong-hieu-rebranding\/\" target=\"_blank\"><strong>l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, chinh ph\u1ee5c n\u1ea5c thang cao h\u01a1n tr\u00ean con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n<\/span>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Tham kh\u1ea3o th\u00eam<\/strong>:\u00a0<strong><a href=\"https:\/\/www.saokim.com.vn\/blog\/thongtin\/thay-doi-thuong-hieu-10-loi-khuyen-nen-va-khong-nen-tu-chuyen-gia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong> (10 L\u1eddi khuy\u00ean N\u00ean v\u00e0 Kh\u00f4ng n\u00ean t\u1eeb chuy\u00ean gia)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>\u00a0<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #ThayDoiThuongHieu<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_250693932\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-catalogue\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalogue\">Thi\u1ebft k\u1ebf catalogue<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkeprofile.net\/thiet-ke-ho-so-nang-luc-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf profile\">Thi\u1ebft k\u1ebf profile<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/Copywriter.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"s\u00e1ng t\u00e1c slogan\">S\u00e1ng t\u00e1c slogan<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, khi nh\u1eefng thi\u1ebft l\u1eadp v\u1ec1 nh\u1eadn di\u1ec7n kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u00ecm ra h\u01b0\u1edbng \u0111i m\u1edbi trong vi\u1ec7c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. Thay \u0111\u1ed5i, l\u00e0m m\u1edbi m\u00ecnh c\u0169ng l\u00e0 m\u1ea5u ch\u1ed1t quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh t\u1edbi s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/p>\n","protected":false},"author":44,"featured_media":332788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-321157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu"],"acf":[],"views":1724,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321157"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/332788"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}