{"id":321170,"date":"2022-04-20T11:15:59","date_gmt":"2022-04-20T11:15:59","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321170"},"modified":"2023-10-17T18:31:15","modified_gmt":"2023-10-17T11:31:15","slug":"thay-doi-thuong-hieu-10-loi-khuyen-nen-va-khong-nen-tu-chuyen-gia","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/thay-doi-thuong-hieu-10-loi-khuyen-nen-va-khong-nen-tu-chuyen-gia\/","title":{"rendered":"Thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u: 10 L\u1eddi khuy\u00ean N\u00ean v\u00e0 Kh\u00f4ng N\u00ean t\u1eeb chuy\u00ean gia"},"content":{"rendered":"\n<p><span style=\"font-weight: 400; color: #000000;\"><strong>Thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng l\u1ea1i nh\u1eadn th\u1ee9c v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">N\u1ebfu ch\u1ecdn \u0111\u00fang th\u1eddi \u0111i\u1ec3m, thay \u0111\u1ed5i \u0111\u00fang ph\u01b0\u01a1ng ph\u00e1p, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng, ng\u01b0\u1ee3c l\u1ea1i \u0111\u00e2y c\u0169ng c\u00f3 th\u1ec3 l\u00e0 con dao hai l\u01b0\u1ee1i khi\u1ebfn b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u r\u1ee7i ro l\u1edbn.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">V\u00ec v\u1eady, h\u00e3y t\u1ec9nh t\u00e1o tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Tham kh\u1ea3o ngay <strong>10 \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean khi thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u00e0 <a href=\"https:\/\/www.saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> \u0111\u00fac r\u00fat \u0111\u01b0\u1ee3c t\u1eeb kinh nghi\u1ec7m t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-nen-nghien-c\u1ee9u-phan-tich-k\u1ef9-l\u01b0\u1ee1ng-tr\u01b0\u1edbc-khi-thay-d\u1ed5i-th\u01b0\u01a1ng-hi\u1ec7u\"><span style=\"color: #000000;\">1. N\u00ean nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-mb-bank-thay-doi-logo.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u MB Bank thay \u0111\u1ed5i Logo\" class=\"wp-image-332790\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-mb-bank-thay-doi-logo.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/thuong-hieu-mb-bank-thay-doi-logo-667x500.jpg 667w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Ho\u1eb7c nh\u01b0 MB Bank \u0111\u00e3 \u0111\u00e1nh gi\u00e1 kh\u00f4ng \u0111\u00fang v\u1ec1 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng d\u1eabn vi\u1ec7c thay \u0111\u1ed5i logo c\u00f3 s\u1ef1 tranh c\u00e3i v\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf<\/em><\/p>\n\n\n<div class=\"wp-block-image size-medium wp-image-321171\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/Syfy-Rebrand-Before-and-After1-500x250.jpg\" alt=\"N\u00ean nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-321171\" width=\"800\" height=\"400\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/Syfy-Rebrand-Before-and-After1-500x250.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/Syfy-Rebrand-Before-and-After1.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><span style=\"color: #000000;\">Quy\u1ebft \u0111\u1ecbnh \u0111\u1ed5i t\u00ean c\u1ee7a k\u00eanh truy\u1ec1n h\u00ecnh SciFi Channel sang SyFy Channel \u0111\u00e3 tr\u1edf n\u00ean th\u1ea5t b\u1ea1i khi v\u1ea5p ph\u1ea3i s\u1ef1 nh\u1ea1o b\u00e1ng c\u1ee7a kh\u00e1n gi\u1ea3 v\u00ec &#8220;syfy&#8221; l\u00e0 ti\u1ebfng l\u00f3ng ch\u1ec9 b\u1ec7nh giang mai<\/span><\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; color: #000000;\"><strong>Thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p di\u1ec5n ra \u0111\u1ed3ng th\u1eddi \u1edf c\u1ea3 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i. Ch\u00fang kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 thay th\u1ebf logo hay chuy\u1ec3n \u0111\u1ed5i m\u00e0u s\u1eafc cho \u0111\u1eb9p h\u01a1n m\u00e0 \u0111\u00f2i h\u1ecfi th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i v\u1eadn \u0111\u1ed9ng theo m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng m\u1edbi, \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh, truy\u1ec1n th\u00f4ng, marketing\u2026 ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng n\u01a1i kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Do \u0111\u00f3, b\u1ea5t c\u1ee9 doanh nghi\u1ec7p d\u00f9 l\u1edbn hay nh\u1ecf c\u0169ng c\u1ea7n nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110i\u1ec1u n\u00e0y c\u00f2n \u0111\u1eb7c bi\u1ec7t \u0111\u00e1ng l\u01b0u \u00fd \u0111\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00e2m ni\u00ean v\u00e0 s\u1edf h\u1eefu nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh. M\u1ed7i s\u1ef1 thay \u0111\u1ed5i d\u00f9 l\u00e0 nh\u1ecf nh\u1ea5t c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc th\u1eadn tr\u1ecdng, b\u1edfi t\u00e2m l\u00fd lo s\u1ee3 \u0111i\u1ec1u m\u00ecnh y\u00eau th\u00edch s\u1ebd b\u1ecb thay \u0111\u1ed5i lu\u00f4n th\u01b0\u1eddng tr\u1ef1c trong kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">B\u1ea1n c\u00f3 th\u1ec3 v\u1ea5p ph\u1ea3i s\u1ef1 kh\u00e1ng c\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3 n\u1ebfu kh\u00f4ng th\u1ef1c s\u1ef1 th\u1ea5u hi\u1ec3u h\u1ecd. N\u00ean nh\u1edb h\u00e3y t\u1eadp trung ph\u00e2n t\u00edch t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 g\u1ed3m n\u1ed9i t\u1ea1i, th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh\u2026 tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n\n\n\n<p>N\u00ean nh\u1edb r\u1eb1ng, nh\u1eefng <strong>li\u00ean k\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c xem x\u00e9t k\u1ef9 c\u00e0ng tr\u01b0\u1edbc khi thay \u0111\u1ed5i. B\u1edfi qu\u00e1 tr\u00ecnh gi\u00e1o d\u1ee5c l\u1ea1i nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng \u0111\u00e3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c l\u00e0 r\u1ea5t kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00ec h\u1ecd nh\u1edb &#8220;logo c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng ng\u00f4i sao v\u00e0ng 4 c\u00e1nh&#8221; th\u00ec khi thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc th\u1eadt k\u1ef9 n\u1ebfu mu\u1ed1n \u0111\u1ed5i sang ng\u00f4i sao xanh, ho\u1eb7c lo\u1ea1i b\u1ecf ng\u00f4i sao&#8230;<\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thay \u0111\u1ed5i n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nh\u1eadn th\u1ee9c (ho\u1eb7c nh\u1eadn th\u1ee9c r\u1ea5t \u00edt) v\u1ec1 ch\u00fang.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n \u0111\u1ec1 hi\u1ec3u th\u1ef1c s\u1ef1 &#8220;\u0111i\u1ec1u g\u00ec&#8221; v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/nghien-cuu-thuong-hieu\/\" target=\"_blank\"><strong>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 b\u1ea3n ch\u1ea5t v\u00e0 hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>\u00c1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\"><strong>nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a> kh\u00e1c nhau \u0111\u1ec3 hi\u1ec3u r\u00f5 nh\u1eefng \u0111i\u1ec1u h\u1ecd mong mu\u1ed1n \u1edf th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Th\u1ef1c hi\u1ec7n <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\"><strong>ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong><\/a> hi\u1ec7u qu\u1ea3 (n\u1ebfu c\u1ea7n) \u0111\u1ec3 t\u00ecm ra insight \u0111\u00fang<\/li>\n\n\n\n<li>Hi\u1ec3u r\u00f5 v\u1ec1 <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/a> \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u, thay \u0111\u1ed5i \u0111\u00fang \u0111\u1eafn.<\/li>\n\n\n\n<li>B\u00e0i h\u1ecdc kinh nghi\u1ec7m v\u00e0 quy tr\u00ecnh <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/thay-doi-logo\/\" target=\"_blank\"><strong>thay \u0111\u1ed5i logo<\/strong><\/a> th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-ch\u1ec9-nen-thay-d\u1ed5i-khi-khong-con-phu-h\u1ee3p-ho\u1eb7c-co-nh\u1eefng-bi\u1ebfn-d\u1ed5i-dang-k\u1ec3\"><span style=\"color: #000000;\">2. Ch\u1ec9 n\u00ean thay \u0111\u1ed5i khi kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p ho\u1eb7c c\u00f3 nh\u1eefng bi\u1ebfn \u0111\u1ed5i \u0111\u00e1ng k\u1ec3<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">V\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 n\u1ec1n t\u1ea3ng v\u00e0 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng, b\u1ea5t c\u1ee9 s\u1ef1 thay \u0111\u1ed5i d\u00f9 l\u00e0 nh\u1ecf nh\u1ea5t c\u0169ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Do \u0111\u00f3, n\u1ebfu \u0111ang ph\u00e1t tri\u1ec3n \u1ed5n \u0111\u1ecbnh v\u00e0 kh\u00f4ng g\u1eb7p b\u1ea5t c\u1ee9 v\u1ea5n \u0111\u1ec1 hay tr\u1edf ng\u1ea1i n\u00e0o, h\u00e3y c\u1ee9 gi\u1eef nguy\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 tr\u00e1nh v\u1ea5p ph\u1ea3i s\u1ef1 ph\u1ea3n \u0111\u1ed1i c\u1ee7a kh\u00e1ch h\u00e0ng quen thu\u1ed9c nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">B\u1ea1n ch\u1ec9 n\u00ean thay \u0111\u1ed5i khi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng th\u00edch nghi \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i ho\u1eb7c c\u00f3 bi\u1ebfn \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. X\u00e9t v\u1ec1 y\u1ebfu t\u1ed1 th\u1ecb gi\u00e1c, th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i m\u1edbi n\u00ean \u0111\u01b0\u1ee3c \u0111\u1ea1i di\u1ec7n b\u1edfi h\u00ecnh \u1ea3nh mang t\u00ednh \u0111\u01a1n gi\u1ea3n, hi\u1ec7n \u0111\u1ea1i, h\u00e0i ho\u00e0 v\u1ec1 k\u1ebft c\u1ea5u, d\u1ec5 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 c\u00f3 kh\u1ea3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p, c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng thay \u0111\u1ed5i trong l\u0129nh v\u1ef1c kinh doanh, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, n\u1ed7 l\u1ef1c s\u1eeda sai \u0111\u1ec3 l\u1ea5y l\u1ea1i uy t\u00edn\u2026 m\u1edbi l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 doanh nghi\u1ec7p thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: 5 <a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/thay-doi-thuong-hieu-5-thoi-diem-ly-tuong-de-xay-dung-thuong-hieu-tot-hon\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Th\u1eddi \u0111i\u1ec3m thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> l\u00fd t\u01b0\u1edfng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-nen-nh\u1ea5t-quan-h\u1ec7-th\u1ed1ng-nh\u1eadn-di\u1ec7n-khi-thay-d\u1ed5i-th\u01b0\u01a1ng-hi\u1ec7u\"><span style=\"color: #000000;\">3. N\u00ean nh\u1ea5t qu\u00e1n h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n khi thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/utyuk-500x322.jpg\" alt=\"N\u00ean nh\u1ea5t qu\u00e1n h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n khi thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-321184\" width=\"800\" height=\"515\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/utyuk-500x322.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/utyuk.jpg 1020w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay l\u00e0 ch\u01b0a th\u1ef1c s\u1ef1 \u00fd th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 nh\u1ea5t qu\u00e1n trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Thi\u1ebfu nh\u1ea5t qu\u00e1n l\u00e0 v\u1ea5n \u0111\u1ec1 ch\u00ednh d\u1eabn t\u1edbi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng hi\u1ec7u qu\u1ea3, gi\u1ea3m kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng t\u1edbi nh\u1eadn th\u1ee9c, c\u1ea3m x\u00fac, th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Khi thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u, t\u1ea5t c\u1ea3 c\u00e1c \u1ee9ng d\u1ee5ng trong b\u1ed9 nh\u1eadn di\u1ec7n ho\u00e0n ch\u1ec9nh t\u1eeb t\u00ean g\u1ecdi, logo, \u1ee9ng d\u1ee5ng v\u0103n ph\u00f2ng t\u1edbi \u1ea9n ph\u1ea9m truy\u1ec1n th\u00f4ng, h\u1ec7 th\u1ed1ng bi\u1ec3n b\u1ea3ng, bao b\u00ec nh\u00e3n m\u00e1c\u2026 \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c quy chu\u1ea9n v\u1edbi s\u1ef1 nh\u1ea5t qu\u00e1n li\u00ean quan t\u1edbi t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, tinh th\u1ea7n chung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\u2026<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-321183 size-medium\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/uigui-500x283.jpg\" alt=\"Brand Guideline\" class=\"wp-image-321183\" width=\"800\" height=\"452\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/uigui-500x283.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/uigui.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><span style=\"color: #000000;\">2 trong s\u1ed1 c\u00e1c n\u1ed9i dung quy chu\u1ea9n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0ng b\u1ea1c CLC do Sao Kim thi\u1ebft k\u1ebf<\/span><\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"color: #000000;\">Ban h\u00e0nh b\u1ed9 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng<strong> nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Guidelines) bao g\u1ed3m quy chu\u1ea9n trong logo v\u1ec1 h\u00ecnh \u1ea3nh, font ch\u1eef, m\u00e0u s\u1eafc, t\u1ef7 l\u1ec7, kho\u1ea3ng c\u00e1ch\u2026 t\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ph\u00f2ng ban l\u00e0 vi\u1ec7c b\u1eaft bu\u1ed9c ph\u1ea3i tri\u1ec3n khai \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1eebng c\u00e1 nh\u00e2n trong th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u00e1p d\u1ee5ng \u0111\u00fang v\u00e0 hi\u1ec7u qu\u1ea3 trong th\u1ef1c t\u1ebf.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tham kh\u1ea3o:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/thongtin\/vai-tro-mat-thiet-cua-brand-guidelines-doi-voi-doanh-nghiep\/\" target=\"_blank\"><strong>Brand Guideline l\u00e0 g\u00ec<\/strong><\/a>?<\/li>\n\n\n\n<li>D\u1ecbch v\u1ee5 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\"><strong>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, t\u1ed1i \u01b0u h\u00f3a m\u1ecdi \u0111i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-nen-di\u1ec1u-ch\u1ec9nh-n\u1ed9i-t\u1ea1i-theo-dung-nh\u1eadn-di\u1ec7n-m\u1edbi\"><span style=\"color: #000000;\">4. N\u00ean \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i t\u1ea1i theo \u0111\u00fang nh\u1eadn di\u1ec7n m\u1edbi<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a vi\u1ec7c thay \u0111\u1ed5i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, mang t\u1edbi \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, uy t\u00edn v\u00e0 \u0111\u00e1ng tin c\u1eady trong m\u1eaft c\u00f4ng ch\u00fang.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Th\u1ebf nh\u01b0ng, thay \u0111\u1ed5i v\u1ebb b\u1ec1 ngo\u00e0i ch\u1ec9 l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n, trong khi \u0111i\u1ec1u ki\u1ec7n c\u1ea7n v\u00e0 \u0111\u1ee7 \u0111\u1ec3 th\u1ef1c s\u1ef1 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng tin v\u00e0o \u0111\u1ecbnh h\u01b0\u1edbng m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u &#8230; \u0111i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c ph\u1ea7n l\u1edbn v\u00e0o vi\u1ec7c v\u1eadn \u0111\u1ed9ng v\u00e0 thay \u0111\u1ed5i t\u1eeb trong n\u1ed9i t\u1ea1i th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m &#8211; d\u1ecbch v\u1ee5, c\u00e1ch giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, c\u00e1ch gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh trong kinh doanh\u2026 m\u1edbi th\u1ef1c s\u1ef1 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ni\u1ec1m tin c\u1ee7a c\u00f4ng ch\u00fang v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ed9ng b\u1ed9 \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng khi thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p>Thay \u0111\u1ed5i nh\u1eadn di\u1ec7n tr\u1ef1c quan l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1ch thu\u00ea m\u1ed9t \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p. Nh\u01b0ng s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u1ebf n\u00e0o m\u1edbi l\u00e0 v\u1ea5n \u0111\u1ec1 m\u1ea5u ch\u1ed1t c\u1ee7a thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-nen-tim-t\u1edbi-d\u01a1n-v\u1ecb-t\u01b0-v\u1ea5n-th\u01b0\u01a1ng-hi\u1ec7u-chuyen-nghi\u1ec7p\"><span style=\"color: #000000;\">5. N\u00ean t\u00ecm t\u1edbi \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/span><\/h2>\n\n\n<div class=\"wp-block-image size-medium wp-image-321176\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/21503029642-500x312.jpg\" alt=\"N\u00ean t\u00ecm t\u1edbi \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p\" class=\"wp-image-321176\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/21503029642-500x312.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/21503029642.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><span style=\"color: #000000;\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng Gia V\u00f5 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u1eafn b\u00f3 ch\u1eb7t ch\u1ebd v\u1edbi nh\u1eadn di\u1ec7n c\u1ee7a c\u00f4ng ty m\u1eb9 Gia Thy. \u0110\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n thi\u1ebft k\u1ebf c\u1ee7a Sao Kim<\/span><\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">So v\u1edbi vi\u1ec7c t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u r\u1ee7i ro h\u01a1n khi thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u v\u1ed1n quen thu\u1ed9c trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110\u01b0\u1ee3c \u0103n c\u1ea3 ng\u00e3 v\u1ec1 kh\u00f4ng, n\u1ebfu n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i th\u00edch h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 b\u1ee9t ph\u00e1 ngo\u1ea1n m\u1ee5c v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, ph\u1ea3n \u1ee9ng d\u1eef d\u1ed9i tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i kh\u00f4ng ph\u00f9 h\u1ee3p c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i xo\u00e1 s\u1ed5, ho\u1eb7c quay tr\u1edf l\u1ea1i v\u1edbi nh\u1eadn di\u1ec7n c\u0169. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110\u1ec3 h\u1ea1n ch\u1ebf r\u1ee7i ro, tr\u00e1nh l\u00e3ng ph\u00ed th\u1eddi gian, chi ph\u00ed v\u00e0 s\u1ee5t gi\u1ea3m ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n ch\u1eafc ch\u1eafn ngay t\u1eeb nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u1ea7u ti\u00ean.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">T\u00ecm \u0111\u1ebfn c\u00e1c \u0111\u01a1n v\u1ecb <strong>t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/strong> l\u00e0 l\u1ef1a ch\u1ecdn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o. Thay v\u00ec huy \u0111\u1ed9ng h\u1ebft ngu\u1ed3n nh\u00e2n l\u1ef1c ng\u00e0y \u0111\u00eam tham gia nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c thay \u0111\u1ed5i v\u00e0 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m m\u1ecdi y\u1ebfu t\u1ed1 v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 v\u00e0 tri\u1ec3n khai b\u00e0i b\u1ea3n, v\u1eefng ch\u1eafc t\u1eeb c\u00e1c chuy\u00ean gia d\u00e0y d\u1eb7n kinh nghi\u1ec7m.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">V\u00e0 khi \u0111\u00f3, thay lo l\u1eafng v\u1ec1 c\u00f4ng vi\u1ec7c kh\u00f4ng chuy\u00ean, nh\u00e2n s\u1ef1 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o chuy\u00ean m\u00f4n, t\u1ea1o n\u00ean nh\u1eefng thay \u0111\u1ed5i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng m\u1edbi t\u1eeb n\u1ed9i t\u1ea1i.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110i\u1ec1u \u0111\u00f3 l\u00e0 c\u1ea7n thi\u1ebft h\u01a1n \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 khi th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch di\u1ec5n ra nhanh ch\u00f3ng, \u0111\u1ea1t hi\u1ec7u qu\u1ea3 k\u1ef3 v\u1ecdng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-khong-nen-thay-d\u1ed5i-ch\u1ec9-vi-y\u1ebfu-t\u1ed1-th\u1ea9m-m\u1ef9\"><span style=\"color: #000000;\">6. Kh\u00f4ng n\u00ean thay \u0111\u1ed5i ch\u1ec9 v\u00ec y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">C\u00e1c y\u1ebfu t\u1ed1 <strong>nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u1ed1n \u0111\u00e3 \u0111i s\u00e2u v\u00e0o ti\u1ec1m th\u1ee9c kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady vi\u1ec7c thay \u0111\u1ed5i ch\u00fang s\u1ebd \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc \u0111\u1ed1i v\u1edbi h\u1ecd. \u1ea4n t\u01b0\u1ee3ng n\u00e0y t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c ph\u1ea7n l\u1edbn ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u1ecbnh ra sao v\u1ec1 s\u1ef1 thay \u0111\u1ed5i n\u00e0y h\u01a1n l\u00e0 s\u1ef1 c\u00e2n nh\u1eafc v\u1ec1 t\u00ednh th\u1ea9m m\u1ef9.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ea5u ch\u1ed1t c\u1ee7a thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u l\u00e0 vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi c\u1ea3m x\u00fac v\u00e0 <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a> ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ef1 li\u00ean k\u1ebft th\u1ecb gi\u00e1c qua gi\u00e1 tr\u1ecb th\u1ea9m m\u1ef9, d\u00f9 cho t\u00ednh th\u1ea9m m\u1ef9 c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Do \u0111\u00f3, kh\u00f4ng n\u00ean ch\u1ec9 ch\u00fa tr\u1ecdng v\u00e0o \u0111\u1ed3 ho\u1ea1 v\u00e0 hi\u1ec7u qu\u1ea3 h\u00ecnh \u1ea3nh, b\u1ea1n c\u0169ng c\u1ea7n suy ngh\u0129 t\u1edbi vi\u1ec7c nh\u1eadn di\u1ec7n m\u1edbi s\u1ebd truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p g\u00ec hay th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c n\u00e9t c\u00e1 t\u00ednh n\u00e0o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p>Ngo\u00e0i ra, th\u1ea9m m\u1ef9 l\u00e0 y\u1ebfu t\u1ed1 kh\u00f3 \u0111\u00e1nh gi\u00e1.<\/p>\n\n\n\n<p>Kh\u00f4ng thi\u1ebfu tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p cho r\u1eb1ng nh\u01b0 th\u1ebf l\u00e0 \u0111\u1eb9p, nh\u01b0ng khi ra th\u1ecb tr\u01b0\u1eddng l\u1ea1i b\u1ecb &#8220;ch\u00ea&#8221;.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, c\u0169ng r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p nh\u00e0 thi\u1ebft k\u1ebf thi\u1ebft k\u1ebf \u0111\u1eb9p, chu\u1ea9n xu h\u01b0\u1edbng, nh\u01b0ng th\u1ef1c t\u1ebf l\u1ea1i kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng t\u1edbi.<\/p>\n\n\n\n<p>Do \u0111\u00f3, n\u1ebfu ch\u1ec9 thay \u0111\u1ed5i v\u00ec l\u00fd do th\u1ea9m m\u1ef9 th\u00ec b\u1ea1n n\u00ean c\u00e2n nh\u1eafc k\u1ef9 c\u00e0ng.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/rebranding-la-gi-quy-trinh-rebranding\/\" target=\"_blank\"><strong>Quy tr\u00ecnh l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> gi\u00fap chi\u1ebfn d\u1ecbch \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-khong-nen-ch\u1ec9-thay-d\u1ed5i-y\u1ebfu-t\u1ed1-nh\u1eadn-di\u1ec7n-c\u1ed1t-loi\"><span style=\"color: #000000;\">7. Kh\u00f4ng n\u00ean ch\u1ec9 thay \u0111\u1ed5i y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-321178 size-medium\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"2353\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/03\/logo-bat-dong-san-BGI-Group.png\" alt=\"Logo b\u1ea5t \u0111\u1ed9ng s\u1ea3n: BGI Group (Vinaconex 7)\" class=\"wp-image-332940\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/03\/logo-bat-dong-san-BGI-Group.png 1900w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/03\/logo-bat-dong-san-BGI-Group-404x500.png 404w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/03\/logo-bat-dong-san-BGI-Group-1240x1536.png 1240w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/03\/logo-bat-dong-san-BGI-Group-1654x2048.png 1654w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><figcaption class=\"wp-element-caption\"><span style=\"color: #000000;\">H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a BGI Group (ti\u1ec1n th\u00e2n l\u00e0 Vinaconex 7) do Sao Kim thi\u1ebft k\u1ebf<\/span><\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1380\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/06\/nhan-dien-thuong-hieu-bgi-group.jpg\" alt=\"Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u BGI Group - 3\" class=\"wp-image-333274\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/06\/nhan-dien-thuong-hieu-bgi-group.jpg 1900w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/06\/nhan-dien-thuong-hieu-bgi-group-688x500.jpg 688w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/06\/nhan-dien-thuong-hieu-bgi-group-1536x1116.jpg 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">R\u00f5 r\u00e0ng thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb b\u1ed9 nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i bao g\u1ed3m t\u00ean g\u1ecdi, logo, slogan c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng n\u00ean xem nh\u1eb9 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">L\u1eddi khuy\u00ean m\u00e0 Sao Kim d\u00e0nh cho b\u1ea1n ch\u00ednh l\u00e0 kh\u00f4ng n\u00ean ch\u1ec9 ch\u00fa tr\u1ecdng t\u1edbi thay \u0111\u1ed5i logo m\u00e0 h\u00e3y d\u00e0nh c\u1ea3 th\u1eddi gian l\u00ean ph\u01b0\u01a1ng \u00e1n thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n cho c\u00e1c b\u1ed9 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-nhan-dien-van-phong\/\" target=\"_blank\"><strong>nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng<\/strong><\/a>,<strong> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/nhan-dien-thuong-hieu-diem-ban\/\" target=\"_blank\">nh\u1eadn di\u1ec7n t\u1ea1i \u0111i\u1ec3m b\u00e1n<\/a><\/strong>, <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-bao-bi-nhan-mac-san-pham\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>bao b\u00ec nh\u00e3n m\u00e1c<\/strong><\/a>, <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>website<\/strong><\/a> v\u00e0 c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng, marketing kh\u00e1c\u2026<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">B\u1edfi v\u00ec, \u0111\u00e2y ch\u00ednh l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 ti\u1ebfp c\u1eadn th\u01b0\u1eddng xuy\u00ean v\u00e0 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0nh trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y, nh\u1eafc nh\u1edf c\u00f4ng ch\u00fang v\u1ec1 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 t\u0103ng m\u1ee9c \u0111\u1ed9 ghi nh\u1edb c\u1ee7a h\u1ecd v\u1ec1 b\u1ea1n.<\/span><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e0efff\"><em>T\u00ecm hi\u1ec3u ngay <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/lam-moi-thuong-hieu-rebranding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u1ecbch v\u1ee5 Rebranding<\/strong><\/a> c\u1ee7a Sao Kim Branding n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n thay \u0111\u1ed5i \u0111\u1ec3 ph\u1ee5c v\u1ee5 chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u1edbi.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-khong-nen-thay-d\u1ed5i-th\u01b0\u01a1ng-hi\u1ec7u-trong-l\u1eb7ng-l\u1ebd\"><span style=\"color: #000000;\">8. Kh\u00f4ng n\u00ean thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u trong l\u1eb7ng l\u1ebd<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110\u1eebng ngh\u0129 r\u1eb1ng m\u1ecdi thay \u0111\u1ed5i trong<strong> nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a b\u1ea1n \u0111\u1ec1u s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ph\u00e1t hi\u1ec7n v\u00e0 quan t\u00e2m v\u00ec h\u1ecd l\u00e0 m\u1ee5c ti\u00eau b\u1ea1n c\u1ea7n th\u1ecfa m\u00e3n.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Tuy nhi\u00ean, c\u00f4ng ch\u00fang hi\u1ec7n \u0111\u1ea1i lu\u00f4n b\u1eadn r\u1ed9n v\u1edbi r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 c\u1ee7a cu\u1ed9c s\u1ed1ng, ti\u1ebfp c\u1eadn qu\u00e1 nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u, nh\u00e3n hi\u1ec7u h\u00e0ng ng\u00e0y. H\u1ecd g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn ra s\u1ef1 thay \u0111\u1ed5i c\u1ee7a b\u1ea1n n\u1ebfu nh\u01b0 s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3 qu\u00e1 nh\u1ecf hay ch\u1ec9 \u00e2m th\u1ea7m thay \u0111\u1ed5i.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 gia t\u0103ng hi\u1ec7u qu\u1ea3, \u0111\u1eebng thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u trong im l\u1eb7ng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Thay v\u00e0o \u0111\u00f3, h\u00e3y th\u00f4ng b\u00e1o r\u1ed9ng r\u00e3i tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng h\u1ed7 tr\u1ee3 cho s\u1ef1 thay \u0111\u1ed5i n\u00e0y. Ch\u00fang s\u1ebd g\u00e2y \u1ea5n t\u01b0\u1ee3ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn h\u1ecd t\u00f2 m\u00f2 v\u1ec1 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/quy-trinh-tu-van-thuong-hieu\/\" target=\"_blank\"><strong>Quy tr\u00ecnh t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 nh\u1eefng b\u01b0\u1edbc c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>7 B\u01b0\u1edbc l\u1eadp <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\"><strong>k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 khi tri\u1ec3n khai th\u1ef1c t\u1ebf<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-khong-nen-thay-d\u1ed5i-th\u01b0\u01a1ng-hi\u1ec7u-m\u1ed9t-cach-d\u1ed9t-ng\u1ed9t\"><span style=\"color: #000000;\">9. Kh\u00f4ng n\u00ean thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u1ed9t ng\u1ed9t<\/span><\/h2>\n\n\n<div class=\"wp-block-image size-medium wp-image-321177\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/Ford-Logo-Evolution-500x310.png\" alt=\"Kh\u00f4ng n\u00ean thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u1ed9t ng\u1ed9t\" class=\"wp-image-321177\" width=\"800\" height=\"496\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/Ford-Logo-Evolution-500x310.png 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/09\/Ford-Logo-Evolution.png 580w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\"><span style=\"color: #000000;\">S\u1ef1 thay \u0111\u1ed5i d\u1ea7n d\u1ea7n theo c\u00e1c giai \u0111o\u1ea1n c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Ford<\/span><\/figcaption><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110\u00e2y l\u00e0 l\u1eddi khuy\u00ean m\u00e0 Sao Kim ch\u1ee7 y\u1ebfu d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, c\u00f3 th\u00e2m ni\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng. X\u00e9t tr\u00ean g\u00f3c \u0111\u1ed9 nh\u00ecn v\u00e0o n\u1ed9i t\u1ea1i th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 \u0111\u1ed5i m\u1edbi ph\u1ea3i mang t\u00ednh tr\u1ea3i nghi\u1ec7m v\u00e0 ch\u00fang c\u0169ng bao g\u1ed3m s\u1ef1 qu\u00e1 \u0111\u1ed9 trong h\u1ec7 th\u1ed1ng, quy tr\u00ecnh, nh\u1eadn th\u1ee9c c\u1ee7a nh\u00e2n vi\u00ean.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Khi nh\u00e2n s\u1ef1 c\u1ee7a b\u1ea1n \u0111\u00e3 qu\u00e1 quen v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng c\u0169, s\u1ebd l\u00e0 kh\u00f3 kh\u0103n \u0111\u1ec3 h\u1ecd th\u00edch nghi ngay v\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi. Do \u0111\u00f3, tr\u00e1nh thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n m\u1ed9t c\u00e1ch \u0111\u1ed9t ng\u1ed9t l\u00e0 m\u1ed9t l\u01b0u \u00fd.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">T\u01b0\u01a1ng t\u1ef1 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, s\u1ef1 thay \u0111\u1ed5i d\u1ea7n d\u1ea7n lu\u00f4n mang \u0111\u1ebfn hi\u1ec7u qu\u1ea3 khi t\u1ea1o ta kho\u1ea3ng th\u1eddi gian ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea5n c\u00f4ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng s\u1eb5n c\u00f3 v\u00e0 mang t\u1edbi tr\u1ea3i nghi\u1ec7m m\u1edbi cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 IBM, McDonald&#8217;s, Nike, Ford\u2026 c\u0169ng \u00e1p d\u1ee5ng c\u00e1ch l\u00e0m t\u01b0\u01a1ng t\u1ef1, thay \u0111\u1ed5i d\u1ea7n d\u1ea7n qua nhi\u1ec1u n\u0103m v\u00e0 nhi\u1ec1u giai \u0111o\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f2n gi\u00fap kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecb s\u1ed1c v\u00e0 ph\u1ea3n \u1ee9ng l\u1ea1i nh\u01b0 b\u1ea3n n\u0103ng tr\u01b0\u1edbc s\u1ef1 thay \u0111\u1ed5i \u0111\u1ed9t ng\u1ed9t ho\u1eb7c ngh\u0129 r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 ch\u1ebft v\u00e0 ph\u1ea3i nh\u01b0\u1eddng ch\u1ed7 cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/span><\/p>\n\n\n\n<p>Ngo\u00e0i ra, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>VD: M\u1ed9t logo ch\u1ec9 c\u00f3 bi\u1ec3u t\u01b0\u1ee3ng, kh\u00f4ng c\u00f3 t\u00ean th\u01b0\u01a1ng hi\u1ec7u (Nh\u01b0 Apple) c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp. Thay v\u00e0o \u0111\u00f3, bi\u1ec3u t\u01b0\u1ee3ng + t\u00ean th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o n\u00ean m\u1ed9t logo ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/y-nghia-logo-cua-cac-thuong-hieu-noi-tieng\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u00dd ngh\u0129a logo<\/strong><\/a> c\u1ee7a 30 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-khong-nen-xay-d\u1ef1ng-da-tinh-cach-cho-th\u01b0\u01a1ng-hi\u1ec7u-m\u1edbi\"><span style=\"color: #000000;\">10. Kh\u00f4ng n\u00ean x\u00e2y d\u1ef1ng \u0111a t\u00ednh c\u00e1ch cho th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Tr\u01b0\u1edbc h\u1ebft, c\u00e1c n\u00e9t t\u00ednh c\u00e1ch m\u00e0 b\u1ea1n x\u00e2y d\u1ef1ng l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ea7n ph\u1ea3i ch\u00e2n th\u1eadt v\u00e0 \u0111\u1ed3ng b\u1ed9 v\u1edbi n\u1ed9i t\u1ea1i th\u01b0\u01a1ng hi\u1ec7u, b\u1edfi kh\u00e1ch h\u00e0ng s\u1ebd s\u1edbm nh\u1eadn ra v\u00e0 t\u1eeb ch\u1ed1i b\u1ea1n n\u1ebfu kh\u00f4ng nh\u1eadn th\u1ea5y c\u00f3 s\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">C\u00f3 nh\u1eefng doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u khi m\u1edf r\u1ed9ng l\u0129nh v\u1ef1c kinh doanh, \u0111\u00f3 l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu, song h\u1ecd d\u1ec5 tr\u1edf n\u00ean tham lam v\u00e0 \u0111\u01b0a v\u00e0o th\u1eadt nhi\u1ec1u n\u00e9t t\u00ednh c\u00e1ch tr\u00ean b\u1ed9 nh\u1eadn di\u1ec7n m\u1edbi \u0111\u1ec3 v\u1ebd l\u00ean <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">V\u1eady nh\u01b0ng kh\u00e1c v\u1edbi con ng\u01b0\u1eddi, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u1ea7n s\u1edf h\u1eefu nhi\u1ec1u t\u00ednh c\u00e1ch \u0111\u1ec3 th\u00edch nghi linh ho\u1ea1t m\u00e0 ch\u1ec9 c\u1ea7n t\u1eadp trung gi\u1ea3i quy\u1ebft nh\u1eefng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra trong chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">B\u1ea3n ch\u1ea5t x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 kh\u00f3 kh\u0103n, b\u00e2y gi\u1edd l\u1ea1i mu\u1ed1n x\u00e2y d\u1ef1ng nhi\u1ec1u n\u00e9t t\u00ednh c\u00e1ch l\u1ea1i c\u00e0ng kh\u00f3 h\u01a1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng h\u01a1n m\u00e0 ch\u1ec9 l\u00e0m cho ch\u00fang kh\u00f3 nh\u1eadn bi\u1ebft, thi\u1ebfu d\u1ea5u \u1ea5n, thi\u1ebfu b\u1ea3n s\u1eafc ri\u00eang so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">V\u1edbi 10 l\u1eddi khuy\u00ean n\u00ean v\u00e0 kh\u00f4ng n\u00ean xoay quanh c\u00e1c v\u1ea5n \u0111\u1ec1 &nbsp;khi <strong>thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u<\/strong>, hi v\u1ecdng b\u1ea1n \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn \u0111\u00fang \u0111\u1eafn v\u00e0 s\u00e1ng su\u1ed1t h\u01a1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">C\u00f2n r\u1ea5t nhi\u1ec1u kinh nghi\u1ec7m b\u1ed5 \u00edch r\u00fat ra t\u1eeb h\u01a1n 10000+ d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh m\u00e0 Sao Kim mu\u1ed1n chia s\u1ebb c\u00f9ng b\u1ea1n. \u0110\u1eebng ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed v\u00e0 c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb t\u1ed1t nh\u1ea5t cho thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e0efff\"><em>T\u00ecm hi\u1ec3u ngay <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/lam-moi-thuong-hieu-rebranding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u1ecbch v\u1ee5 l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim Branding n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p h\u01a1n cho giai \u0111o\u1ea1n kinh doanh s\u1eafp t\u1edbi.<\/em><\/p>\n\n\n\n<p>Hotline: <strong><a rel=\"noreferrer noopener\" href=\"tel:0964699499\" target=\"_blank\">0964.699.499<\/a><\/strong> \/ Email: <strong><a href=\"mailto:contact@saokim.com.vn\">contact@saokim.com.vn<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><br>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #ThayDoiThuongHieu #ReBrand<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_1367800702\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/dattenthuonghieu.com\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean c\u00f4ng ty\">\u0111\u1eb7t t\u00ean c\u00f4ng ty<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/logodep.vn\" target=\"_blank\" rel=\"dofollow\" title=\"m\u1eabu logo \u0111\u1eb9p\">M\u1eabu logo \u0111\u1eb9p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u\">T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Tham kh\u1ea3o ngay 10 \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean khi thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u m\u00e0 Sao Kim \u0111\u00fac r\u00fat \u0111\u01b0\u1ee3c t\u1eeb kinh nghi\u1ec7m t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh<\/p>\n","protected":false},"author":44,"featured_media":321270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,10],"tags":[369,114,867],"class_list":["post-321170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thongtin","category-xay-dung-thuong-hieu","tag-bo-nhan-dien-thuong-hieu","tag-nhn-din-thng-hiu","tag-tu-van-thuong-hieu"],"acf":[],"views":6041,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321170"}],"version-history":[{"count":4,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321170\/revisions"}],"predecessor-version":[{"id":333867,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321170\/revisions\/333867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321270"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}