{"id":321442,"date":"2022-04-08T10:57:49","date_gmt":"2022-04-08T10:57:49","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321442"},"modified":"2022-10-07T12:10:20","modified_gmt":"2022-10-07T05:10:20","slug":"the-nao-la-chien-luoc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/the-nao-la-chien-luoc-thuong-hieu\/","title":{"rendered":"Th\u1ebf n\u00e0o l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u? 7 Ti\u00eau ch\u00ed ph\u1ea3i th\u1ecfa m\u00e3n"},"content":{"rendered":"\n<p><em>\u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ec1 <strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 <strong>x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd<\/strong>, Sao Kim xin chia s\u1ebb k\u1ef9 c\u00e0ng trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3u m\u1ed9t c\u00e1ch tr\u1ecdn v\u1eb9n nh\u1ea5t. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 logo, m\u00e0u s\u1eafc, hay c\u00e2u kh\u1ea9u hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">1. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau v\u1ec1 Th\u01b0\u01a1ng hi\u1ec7u. \u1ede th\u1eddi k\u1ef3 s\u01a1 khai, David Ogilvy \u2013 Cha \u0111\u1ebb c\u1ee7a ng\u00e0nh qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u201c<strong>t\u1eadp h\u1ee3p c\u1ee7a nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ecbnh t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m<\/strong>.\u201d Theo kh\u00eda c\u1ea1nh ki\u1ec3m to\u00e1n, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u201c<strong>nh\u00e3n hi\u1ec7u v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c gi\u00e1 tr\u1ecb li\u00ean quan<\/strong>\u201d.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/khai-niem-thuong-hieu-david-ogilvy.jpg\" alt=\"Kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u - David Ogilvy\" class=\"wp-image-332402\" title=\"Kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u - David Ogilvy\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/khai-niem-thuong-hieu-david-ogilvy.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/khai-niem-thuong-hieu-david-ogilvy-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Sau n\u00e0y, khi l\u0129nh v\u1ef1c &#8220;x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u&#8221; ph\u00e1t tri\u1ec3n h\u01a1n, nhi\u1ec1u nh\u00e0 qu\u1ea3n tr\u1ecb \u0111\u1ecbnh ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 \u201c<strong>nh\u1eadn th\u1ee9c v\u1ec1 nh\u00e3n hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>.\u201d<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, nh\u01b0ng v\u1ec1 b\u1ea3n ch\u1ea5t, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng. Ch\u00fang l\u00e0 kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh trong suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 x\u00e2y d\u1ef1ng &#8220;kh\u00e1i ni\u1ec7m&#8221;, &#8220;nh\u1eadn th\u1ee9c&#8221; \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u bi\u1ec7n ph\u00e1p, c\u00f4ng c\u1ee5 c\u1ea3 h\u1eefu h\u00ecnh v\u00e0 v\u00f4 h\u00ecnh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">2. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/span><\/h2>\n\n\n\n<p>V\u1ec1 b\u1ea3n ch\u1ea5t, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u (Brand Strategy) l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch bao g\u1ed3m c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, d\u00e0i h\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh v\u00e0 th\u1ef1c thi t\u1ed1t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a doanh nghi\u1ec7p, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i hi\u1ec7u qu\u1ea3, b\u1ec1n v\u1eefng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, \u0111\u1ec3 gi\u00fap b\u1ea1n ki\u1ec1m ch\u1ebf nh\u1eefng g\u00ec m\u00e0 nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb coi l\u00e0 ngh\u1ec7 thu\u1eadt h\u01a1n l\u00e0 khoa h\u1ecdc h\u01a1n, ch\u00fang t\u00f4i \u0111\u00e3 chia nh\u1ecf b\u1ea3y th\u00e0nh ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n s\u1ebd gi\u00fap gi\u1eef cho c\u00f4ng ty c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. V\u00ec sao c\u1ea7n x\u00e2y chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n<p>\u0110\u1ec3 tr\u1ea3 l\u1eddi v\u00ec sao c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi b\u1eaft tay th\u1ef1c hi\u1ec7n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 th\u00ec ch\u00fang ta c\u1ea7n quay l\u1ea1i \u00fd ngh\u0129a c\u1ee7a &#8220;chi\u1ebfn l\u01b0\u1ee3c&#8221;.<\/p>\n\n\n\n<p>Kh\u00e1i ni\u1ec7m &#8220;Chi\u1ebfn l\u01b0\u1ee3c&#8221; xu\u1ea5t ph\u00e1t t\u1eeb l\u0129nh v\u1ef1c qu\u00e2n s\u1ef1, \u0111\u00f3 l\u00e0 ph\u01b0\u01a1ng ph\u00e1p chi\u1ebfn th\u1eafng trong m\u1ed9t cu\u1ed9c chi\u1ebfn. V\u00e0 &#8220;Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u&#8221; l\u00e0 ph\u01b0\u01a1ng ph\u00e1p chi\u1ebfn th\u1eafng trong cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh, k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, d\u00e0i h\u1ea1n v\u00e0 bao g\u1ed3m bi\u1ec7n ph\u00e1p, c\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi c\u1ea5p \u0111\u1ed9 qu\u1ea3n l\u00fd, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u sau \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn trong t\u1ed5 ch\u1ee9c, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng b\u1ed9 ph\u1eadn th\u1ef1c thi tr\u1ef1c ti\u1ebfp gi\u00fap h\u1ecd hi\u1ec3u doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00ec m\u1ee5c \u0111\u00edch g\u00ec? M\u1ee5c ti\u00eau g\u00ec? H\u01b0\u1edbng \u0111i n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n<p>B\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng nh\u01b0 m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd lu\u00f4n b\u00ean c\u1ea1nh h\u01b0\u1edbng d\u1eabn, \u0111\u1ecbnh h\u01b0\u1edbng, ch\u1ec9 d\u1eabn h\u00e0nh vi kh\u00f4ng ch\u1ec9 nh\u00e2n vi\u00ean th\u1ef1c thi tr\u1ef1c ti\u1ebfp m\u00e0 c\u00f2n l\u00e0 to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c c\u00f9ng th\u1ef1c hi\u1ec7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t t\u1eadp th\u1ec3 th\u1ed1ng nh\u1ea5t.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, khi kh\u00f4ng c\u00f3 b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u &#8211; m\u1ecdi \u0111\u1ecbnh h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a, thi\u1ebfu c\u0103n c\u1ee9 khi giao ti\u1ebfp, giao vi\u1ec7c, \u0111\u1ed1i chi\u1ebfu d\u1eabn t\u1edbi ho\u1ea1t \u0111\u1ed9ng th\u1ef1c thi r\u1eddi r\u1ea1c ho\u1eb7c th\u1eadm ch\u00ed xa r\u1eddi m\u1ee5c ti\u00eau khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u00edch g\u00ec cho vi\u1ec7c kinh doanh?<\/h2>\n\n\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u00eca kh\u00f3a gi\u00fap chi\u1ebfn th\u1eafng trong c\u00f4ng cu\u1ed9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 \u0111i\u1ec1u n\u00e0y t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn th\u1ea5y ngay:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u00e0m r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7, khi\u1ebfn kh\u00e1ch h\u00e0ng d\u1ec5 nh\u1eadn bi\u1ebft v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u\/ s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n h\u01a1n<\/li><li>Nh\u00e2n vi\u00ean bi\u1ebft c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3 h\u01a1n, bi\u1ebft t\u1eadp trung v\u00e0o nhi\u1ec7m v\u1ee5 g\u00ec. T\u0103ng n\u0103ng su\u1ea5t v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed cho doanh nghi\u1ec7p<\/li><li>T\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean trong t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u1ecdc, \u0111\u1ed1i chi\u1ebfu v\u00e0 \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean s\u1ef1 nh\u1ea5t qu\u00e1n, t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ee7a t\u1eadp th\u1ec3 \u0111\u1ec3 n\u00e2ng t\u1ea7m doanh nghi\u1ec7p.<\/li><li>\u0110i\u1ec1u ch\u1ec9nh h\u00e0nh vi nh\u00e2n vi\u00ean khi giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng khi\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. T\u1eeb \u0111\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, k\u00e8m theo \u0111\u00f3 l\u00e0 kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng qua l\u1ea1i mua h\u00e0ng cao h\u01a1n.<\/li><li>R\u00fat ng\u1eafn th\u1eddi gian h\u00f2a nh\u1eadp c\u1ee7a nh\u00e2n vi\u00ean m\u1edbi. \u0110\u1ecbnh h\u01b0\u1edbng v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/li><li>Gi\u1ea3m th\u1eddi gian h\u1ecdp h\u00e0nh, tranh lu\u1eadn v\u00ec h\u1ea7u nh\u01b0 m\u1ecdi th\u1ee9 \u0111\u00e3 r\u00f5 r\u00e0ng trong b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c.<\/li><li>B\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u01b0\u1edbng d\u1eabn t\u1ed1t nh\u1ea5t khi <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\"><strong>thi\u1ebft k\u1ebf logo<\/strong><\/a>, <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> hay <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf website<\/strong><\/a>. C\u1ea3i thi\u1ec7n giao ti\u1ebfp trong d\u1ef1 \u00e1n, th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh tri\u1ec3n khai, r\u00fat ng\u1eafn th\u1eddi gian ra m\u1eaft&#8230;<\/li><li>Khi thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o &#8211; Nh\u00e0 qu\u1ea3ng c\u00e1o\/ Designer c\u00f3 th\u1ec3 \u0111\u1ed1i chi\u1ebfu v\u1edbi b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra ch\u1ea5t li\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi insight kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01a1n. \u0110i\u1ec1u n\u00e0y tr\u1ef1c ti\u1ebfp t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o, gi\u1ea3m chi ph\u00ed marketing. MROI cao h\u01a1n, ROI cao h\u01a1n<\/li><li>&#8230;.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f2n c\u00f3 nhi\u1ec1u l\u1ee3i \u00edch m\u00e0 b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 m\u1ea1ng l\u1ea1i cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec?<\/h2>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nhi\u1ec1u th\u00e0nh ph\u1ea7n kh\u00e1c nhau, trong \u0111\u00f3 c\u00f3 10 th\u00e0nh ph\u1ea7n ch\u00ednh:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li><li>Ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li><li>C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u<\/li><li>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u<\/li><li>L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u<\/li><li>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li><li>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/li><li>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/li><li>T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>> \u0110\u1ecdc th\u00eam v\u1ec1 <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" data-type=\"URL\" data-id=\"https:\/\/www.saokim.com.vn\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n 10 th\u00e0nh ph\u1ea7n tr\u00ean<\/em><\/p>\n\n\n\n<p>L\u01b0u \u00fd: Trong t\u1eebng b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00eam c\u00e1c th\u00e0nh ph\u1ea7n kh\u00e1c \u0111\u1ec3 l\u00e0m r\u00f5 h\u01a1n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n l\u01b0u \u00fd t\u1edbi 7 y\u1ebfu t\u1ed1 c\u1ea7n th\u1ecfa m\u00e3n c\u1ee7a m\u1ed9t b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/7-tieu-chi-xay-dung-chien-luoc-thuong-hieu.jpg\" alt=\"7 ti\u00eau ch\u00ed x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-332421\" title=\"7 ti\u00eau ch\u00ed x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/7-tieu-chi-xay-dung-chien-luoc-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/7-tieu-chi-xay-dung-chien-luoc-thuong-hieu-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">6. 7 ti\u00eau ch\u00ed t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/h2>\n\n\n\n<p>Ch\u1ec9 v\u1edbi m\u1ed9t v\u00e0i h\u01b0\u1edbng d\u1eabn \u0111\u01a1n gi\u1ea3n tr\u00ean internet, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft c\u00e1ch t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, tuy nhi\u00ean chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 ph\u1ee5c v\u1ee5 doanh nghi\u1ec7p b\u1ea1n hay kh\u00f4ng th\u00ec c\u1ea7n xem x\u00e9t qua 7 ti\u00eau ch\u00ed:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Ti\u00eau ch\u00ed 1: M\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng<\/h3>\n\n\n\n<p>M\u1ecdi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u h\u1ee9a h\u1eb9n \u0111i\u1ec1u g\u00ec \u0111\u00f3. Nh\u01b0ng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh vi\u1ec7c \u0111\u01b0a ra l\u1eddi h\u1ee9a chung chung kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3, m\u00e0 ph\u1ea3i th\u1ec3 hi\u1ec7n m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, m\u1ee5c \u0111\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng th\u00ec kh\u00e1ch h\u00e0ng c\u00e0ng d\u1ec5 nh\u1eadn ra b\u1ea1n gi\u1eefa h\u00e0ng tr\u0103m \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>Theo <a href=\"http:\/\/www.brandingstrategyinsider.com\/2014\/08\/defining-your-brand-purpose.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Business Strategy Insider<\/strong><\/a>, m\u1ee5c \u0111\u00edch c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn theo hai c\u00e1ch:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ch\u1ee9c n\u0103ng: Nh\u00ecn nh\u1eadn theo ch\u1ee9c n\u0103ng c\u1ee7a doanh nghi\u1ec7p (VD: kinh doanh, ki\u1ebfm ti\u1ec1n)<\/li><li>C\u00f3 ch\u1ee7 \u0111\u00edch: Nh\u00ecn nh\u1eadn theo s\u1ef1 \u0111\u00f3ng g\u00f3p ho\u1eb7c h\u01b0\u1edbng t\u1edbi c\u1ee7a doanh nghi\u1ec7p (VD: Gi\u00fap \u00edch g\u00ec cho th\u1ebf gi\u1edbi)<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1eb7c d\u00f9 ki\u1ebfm ti\u1ec1n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi doanh nghi\u1ec7p, nh\u01b0ng kh\u00e1ch h\u00e0ng lu\u00f4n ng\u01b0\u1ee1ng m\u1ed9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u coi tr\u1ecdng c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c ngo\u00e0i l\u1ee3i nhu\u1eadn, nh\u01b0 IKEA:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/tam-nhin-cua-ikea.jpg\" alt=\"T\u1ea7m nh\u00ecn c\u1ee7a IKEA\" class=\"wp-image-332405\" title=\"T\u1ea7m nh\u00ecn c\u1ee7a IKEA\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/tam-nhin-cua-ikea.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/tam-nhin-cua-ikea-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Nh\u01b0 b\u1ea1n th\u1ea5y, IKEA x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd l\u00e0 th\u01b0\u01a1ng hi\u1ec7u &#8220;t\u1ea1o ra m\u1ed9t cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y t\u1ed1t \u0111\u1eb9p h\u01a1n&#8221;.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 ki\u1ebfm ti\u1ec1n v\u1eabn l\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a h\u1ecd, nh\u01b0ng c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, v\u00ec n\u00f3 th\u1ec3 hi\u1ec7n cam k\u1ebft c\u1ee7a h\u1ecd trong vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb ngo\u00e0i vi\u1ec7c b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>Do \u0111\u00f3, khi x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch kinh doanh c\u1ee7a doanh nghi\u1ec7p, h\u00e3y ghi nh\u1edb v\u00ed d\u1ee5 n\u00e0y. M\u1eb7c d\u00f9 ki\u1ebfm ti\u1ec1n l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u, nh\u01b0ng ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng theo quan ni\u1ec7m \u0111\u00f3 th\u00ec kh\u00f3 chi\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>C\u00c1CH \u00c1P D\u1ee4NG<\/strong>: Khi b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch kinh doanh, h\u00e3y tham kh\u1ea3o c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n ng\u01b0\u1ee1ng m\u1ed9. Xem xem h\u1ecd \u0111ang vi\u1ebft t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 slogan\/ tagline nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\"><strong>Ti\u00eau ch\u00ed 2: T\u00ednh nh\u1ea5t qu\u00e1n<\/strong><\/span><\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n ph\u1ea3i c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n. V\u00e0 ch\u00eca kh\u00f3a c\u1ee7a s\u1ef1 nh\u1ea5t qu\u00e1n l\u00e0 tr\u00e1nh n\u00f3i v\u1ec1 nh\u1eefng th\u1ee9 kh\u00f4ng li\u00ean quan ho\u1eb7c l\u00e0m qu\u00e1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 \u0111\u0103ng m\u1ed9t h\u00ecnh \u1ea3nh tr\u00ean Fanpage c\u1ee7a b\u1ea1n &#8211; H\u00ecnh \u1ea3nh n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn nh\u1eefng g\u00ec m\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng? c\u00f3 th\u1ec3 hi\u1ec7n t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u hay ch\u1ec9 l\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh h\u00e0i h\u01b0\u1edbc (h\u00ecnh m\u1eabu b\u1ea1n kh\u00f4ng h\u01b0\u1edbng t\u1edbi) khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ed1i r\u1ed1i?<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng khi th\u1ef1c thi, t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 s\u1ef1 g\u1eafn k\u1ebft, nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 th\u1ef1c thi \u0111\u00fang c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb chi\u1ebfn l\u01b0\u1ee3c c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"671\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/tinh-nhat-quan-trong-chien-luoc-thuong-hieu-1.jpg\" alt=\"H\u00ecnh \u1ea3nh c\u1ee7a Manchester United tr\u00ean Facebook\" class=\"wp-image-332413\" title=\"H\u00ecnh \u1ea3nh c\u1ee7a Manchester United tr\u00ean Facebook\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/tinh-nhat-quan-trong-chien-luoc-thuong-hieu-1.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/tinh-nhat-quan-trong-chien-luoc-thuong-hieu-1-596x500.jpg 596w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"587\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/tinh-nhat-quan-trong-chien-luoc-thuong-hieu-2.jpg\" alt=\"H\u00ecnh \u1ea3nh c\u1ee7a Manchester United tr\u00ean Instagram\" class=\"wp-image-332414\" title=\"H\u00ecnh \u1ea3nh c\u1ee7a Manchester United tr\u00ean Instagram\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/tinh-nhat-quan-trong-chien-luoc-thuong-hieu-2.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/tinh-nhat-quan-trong-chien-luoc-thuong-hieu-2-681x500.jpg 681w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"371\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/tinh-nhat-quan-trong-chien-luoc-thuong-hieu-3.jpg\" alt=\"H\u00ecnh \u1ea3nh c\u1ee7a Manchester United tr\u00ean Website\" class=\"wp-image-332415\" title=\"H\u00ecnh \u1ea3nh c\u1ee7a Manchester United tr\u00ean Website\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/tinh-nhat-quan-trong-chien-luoc-thuong-hieu-3.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/tinh-nhat-quan-trong-chien-luoc-thuong-hieu-3-730x339.jpg 730w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Manchester United x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng<\/em><\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u00e1nh t\u1ef1 m\u00ecnh l\u00e0m r\u1ed1i m\u00ecnh. H\u00e3y t\u1ea1o m\u1ed9t h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng &#8211; Brand Guidelines<\/p>\n\n\n\n<p>Brand Guidelines c\u00f3 th\u1ec3 bao g\u1ed3m t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, t\u1eeb gi\u1ecdng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ebfn c\u00e1ch ph\u1ed1i m\u00e0u h\u00ecnh \u1ea3nh cho \u0111\u1ebfn font ch\u1eef, &#8230;.<\/p>\n\n\n\n<p>H\u01b0\u1edbng d\u1eabn n\u00e0y \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u00e0nh vi\u00ean tham gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u &#8220;th\u1ed1ng nh\u1ea5t ng\u00f4n ng\u1eef&#8221;, &#8220;\u0111\u1ed3ng thanh&#8221; \u0111\u1ec3 t\u1ea1o ra c\u1ed9ng h\u01b0\u1edfng s\u1ee9c m\u1ea1nh.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/thongtin\/vai-tro-mat-thiet-cua-brand-guidelines-doi-voi-doanh-nghiep\/\" target=\"_blank\"><strong>Brand Guideline l\u00e0 g\u00ec?<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\"><strong>Ti\u00eau ch\u00ed 3: C\u1ea3m x\u00fac<\/strong><\/h3>\n\n\n\n<p>Con ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00fd tr\u00ed. <\/p>\n\n\n\n<p>Trong 5 b\u1eadc thang nhu c\u1ea7u c\u1ee7a Maslow nhu c\u1ea7u v\u1ec1 x\u00e3 h\u1ed9i, m\u1ed1i quan h\u1ec7, t\u00ecnh c\u1ea3m \u0111\u1ee9ng v\u1ecb tr\u00ed th\u1ee9 3, sau nhu c\u1ea7u an to\u00e0n v\u00e0 nhu c\u1ea7u sinh l\u00fd.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t nhu c\u1ea7u ph\u1ed5 bi\u1ebfn, kh\u00f4ng qu\u00e1 kh\u00f3 v\u00e0 kh\u00f4ng qu\u00e1 \u0111\u1eaft \u0111\u1ecf \u0111\u1ec3 c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n.<\/p>\n\n\n\n<p>Theo nghi\u00ean c\u1ee9u t\u1eeb c\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc <a rel=\"noreferrer noopener\" href=\"http:\/\/selterman.socialpsychology.org\/\" target=\"_blank\"><strong>Roy Baumeister v\u00e0 Mark Leary<\/strong><\/a>: &#8220;Con ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u t\u00e2m l\u00fd c\u01a1 b\u1ea3n l\u00e0 c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c, v\u00e0 s\u1ef1 quan t\u00e2m, \u00e2u y\u1ebfm t\u1eeb c\u00e1c m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft l\u00e0 m\u1ed9t ph\u1ea7n ch\u00ednh trong h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi&#8221;.<\/p>\n\n\n\n<p>Do \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n t\u00ednh to\u00e1n k\u1ef9 c\u00e0ng \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n\n\n\n<p><strong>C\u00c1CH \u00c1P D\u1ee4NG<\/strong>: T\u00ecm c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u1edf m\u1ee9c \u0111\u1ed9 s\u00e2u s\u1eafc h\u01a1n, c\u1ea3m x\u00fac h\u01a1n. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 cho h\u1ecd s\u1ef1 y\u00ean t\u00e2m? L\u00e0m cho h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a gia \u0111\u00ecnh? B\u1ea1n c\u00f3 l\u00e0m cho cu\u1ed9c s\u1ed1ng d\u1ec5 d\u00e0ng h\u01a1n kh\u00f4ng? H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng t\u00e1c nh\u00e2n k\u00edch th\u00edch c\u1ea3m x\u00fac nh\u01b0 th\u1ebf n\u00e0y \u0111\u1ec3 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 c\u1ee7a b\u1ea1n v\u00e0 nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh.<\/p>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n th\u00f4ng qua c\u00e1c bi\u1ec7n ph\u00e1p, c\u00f4ng c\u1ee5 kh\u00e1c nhau \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, v\u1edbi h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 trong b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 tri\u1ec3n khai th\u1ef1c thi hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/tinh-cach-thuong-hieu\/\" target=\"_blank\"><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a>?<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/hinh-mau-thuong-hieu\/\" target=\"_blank\"><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a>?<\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/cach-ap-dung-hinh-mau-thuong-hieu\/\" target=\"_blank\"><strong>C\u00e1ch \u00e1p d\u1ee5ng h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/mascot-la-gi\/\" target=\"_blank\"><strong>Mascot l\u00e0 g\u00ec?<\/strong><\/a> &#8211; Gi\u1ea3i ph\u00e1p nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Ti\u00eau ch\u00ed 4: T\u00ednh linh ho\u1ea1t<\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u1ea3n k\u1ebf ho\u1ea1ch, \u0111\u1ecbnh h\u01b0\u1edbng trong d\u00e0i h\u1ea1n nh\u01b0ng th\u1ebf gi\u1edbi thay \u0111\u1ed5i li\u00ean t\u1ee5c trong th\u1eddi gian ng\u1eafn. Do \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i c\u00f3 t\u00ednh linh ho\u1ea1t \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, &#8220;L\u00e0m th\u1ebf n\u00e0o c\u00f3 th\u1ec3 duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n trong khi v\u1eabn linh ho\u1ea1t?&#8221;<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi hay.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 t\u00ednh nh\u1ea5t qu\u00e1n nh\u1eb1m m\u1ee5c \u0111\u00edch thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, nh\u01b0ng t\u00ednh linh ho\u1ea1t cho ph\u00e9p b\u1ea1n x\u1eed l\u00fd ph\u00f9 h\u1ee3p trong c\u00e1c t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nh\u1ea5t qu\u00e1n \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, nh\u01b0ng ph\u1ea3i linh ho\u1ea1t, kh\u00f4ng m\u00e1y m\u00f3c \u0111\u1ec3 gi\u1eef th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng \u0111\u1ed9ng h\u01a1n.<\/p>\n\n\n\n<p><strong>C\u00c1CH \u00c1P D\u1ee4NG<\/strong>: Thay v\u00ec \u0111\u01b0a ra t\u1ea5t c\u1ea3 c\u00e1c quy t\u1eafc ph\u1ea3i s\u1eed d\u1ee5ng A, kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng B. H\u00e3y th\u00eam c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng n\u00ean th\u1ef1c hi\u1ec7n v\u00e0 kh\u00f4ng n\u00ean th\u1ef1c hi\u1ec7n \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u linh ho\u1ea1t h\u01a1n.<\/p>\n\n\n\n<p>V\u1ec1 m\u1eb7t t\u00edch c\u1ef1c, t\u00ednh linh ho\u1ea1t trong chi\u1ebfn l\u01b0\u1ee3c gi\u00fap \u0111\u1ed9i ng\u0169 truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng \u0111\u1ed9t ph\u00e1 h\u01a1n.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Ti\u00eau ch\u00ed 5: S\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean<\/h3>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 chia s\u1ebb \u1edf tr\u00ean, nh\u1ea5t qu\u00e1n l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng n\u1ebfu b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n\n\n\n<p>Nh\u1ea5t qu\u00e1n \u1edf \u0111\u00e2y bao g\u1ed3m c\u1ea3 vi\u1ec7c nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n ph\u1ea3i th\u00f4ng th\u1ea1o c\u00e1ch h\u1ecd n\u00ean giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 m\u1ed7i nh\u00e2n vi\u00ean \u0111\u1ec1u l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>T\u00f4i bi\u1ebft, r\u1ea5t nhi\u1ec1u nh\u00e0 qu\u1ea3n l\u00fd mu\u1ed1n \u0111i\u1ec1u n\u00e0y. Nh\u01b0ng th\u1ef1c s\u1ef1, mong mu\u1ed1n \u0111\u00f3 kh\u00f4ng d\u1ec5 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>L\u1ea5y m\u1ed9t v\u00ed d\u1ee5 th\u1ebf n\u00e0y, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n vui t\u01b0\u01a1i, s\u00f4i n\u1ed5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, th\u00ec t\u1ea1i sao nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 l\u1ea1i hay h\u1edd h\u1eefng, c\u00e1u g\u1eaft, h\u1ea1ch s\u00e1ch.<\/p>\n\n\n\n<p>Ho\u1eb7c n\u1ebfu b\u1ea1n lu\u00f4n n\u00f3i r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c th\u00e2n thi\u1ec7n, v\u1eady sao t\u00f4i kh\u00f4ng th\u1ea5y nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n tho\u1ea3i m\u00e1i chia s\u1ebb \u0111i\u1ec1u \u0111\u00f3?<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00f3 l\u1eddi gi\u1ea3i.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng l\u1eddi gi\u1ea3i hay \u0111\u00f3 l\u00e0 cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n tham gia v\u00e0o qu\u00e1 tr\u00ecnh t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u. L\u00e0m cho h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c, th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh tay h\u1ecd g\u00e2y d\u1ef1ng n\u00ean.<\/p>\n\n\n\n<p><strong>C\u00c1CH \u00c1P D\u1ee4NG<\/strong>: L\u1ea5y \u00fd ki\u1ebfn nh\u00e2n vi\u00ean t\u1eeb khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o nh\u00f3m nh\u00e2n s\u1ef1 n\u00f2ng c\u1ed1t \u0111\u1ec3 h\u1ecd truy\u1ec1n b\u00e1 n\u1ed9i b\u1ed9 thay b\u1ea1n. Ngo\u00e0i ra, lu\u00f4n khuy\u1ebfn kh\u00edch s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean (c\u0169 &amp; m\u1edbi) v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Ti\u00eau ch\u00ed 6: L\u00f2ng trung th\u00e0nh<\/h3>\n\n\n\n<p>Khi x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, n\u1ebfu b\u1ea1n t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi y\u00eau m\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, y\u00eau m\u1ebfn c\u00f4ng ty b\u1ea1n. B\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch l\u00e0m g\u00ec ti\u1ebfp theo ch\u01b0a?<\/p>\n\n\n\n<p>Hay l\u00e0 b\u1ea1n ch\u01b0a ch\u01b0a t\u1eebng c\u00f3 k\u1ebf ho\u1ea1ch cho nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng n\u00e0y?<\/p>\n\n\n\n<p>Nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y \u0111ang mi\u1ec7t m\u00e0i k\u1ec3 v\u1edbi b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd v\u1ec1 s\u1ef1 t\u1eed t\u1ebf c\u1ee7a b\u1ea1n. H\u1ecd k\u1ec3 v\u1edbi ng\u01b0\u1eddi tin t\u01b0\u1edfng h\u1ecd r\u1eb1ng h\u1ecd h\u00e0i l\u00f2ng th\u1ebf n\u00e0o khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m &amp; d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, b\u1ea1n l\u1ea1i kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng g\u00ec \u0111\u1ec3 \u0111\u00e1p l\u1ea1i c\u1ea3.<\/p>\n\n\n\n<p>N\u1ebfu m\u1ed9t b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u00ednh to\u00e1n \u0111\u1ebfn vi\u1ec7c n\u00e0y, t\u00f4i cho r\u1eb1ng \u0111\u00f3 l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch sai l\u1ea7m nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng trung th\u00e0nh mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n &#8211; b\u1ea1n n\u00ean l\u00e0m g\u00ec \u0111\u00f3 x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n<p>V\u00e0 c\u1ea7n ph\u1ea3i c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ec3 t\u1ea1o th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>\u0110\u00f4i khi, ch\u1ec9 c\u1ea7n m\u1ed9t b\u00e0i \u0111\u0103ng c\u1ea3m \u01a1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Hay g\u1eedi cho h\u1ecd m\u1ed9t email c\u00e1 nh\u00e2n h\u00f3a n\u00f3i r\u1eb1ng b\u1ea1n tr\u00e2n tr\u1ecdng  h\u1ecd v\u00ec h\u1ecd \u0111\u00e3 ch\u1ecdn b\u1ea1n.<\/p>\n\n\n\n<p>Trong b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, t\u00f4i ngh\u0129 b\u1ea1n ch\u01b0a c\u1ea7n v\u1ea1ch r\u00f5 c\u1ea7n ph\u1ea3i l\u00e0m nh\u1eefng g\u00ec. Ch\u1ec9 c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn l\u00f2ng trung th\u00e0nh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng trong c\u00e1c th\u00e0nh ph\u1ea7n li\u00ean quan nh\u1eb1m h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Ti\u00eau ch\u00ed 7: Nh\u1eadn th\u1ee9c v\u1ec1 c\u1ea1nh tranh<\/h3>\n\n\n\n<p>H\u00e3y coi c\u1ea1nh tranh nh\u01b0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng vi\u1ec7c b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh nh\u01b0 th\u1ebf n\u00e0o, t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i ra sao&#8230; \u0111\u1ec3 t\u00ecm h\u01b0\u1edbng ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p>B\u1ea1n \u0111ang kinh doanh c\u00f9ng r\u1ea5t nhi\u1ec1u \u0111\u1ed1i th\u1ee7, c\u00f9ng theo \u0111u\u1ed5i m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng, th\u1eadm ch\u00ed l\u00e0 c\u00f3 c\u1eeda h\u00e0ng c\u1ea1nh nhau. V\u1eady b\u1ea1n c\u00f3 bi\u1ebft m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt h\u1ecd \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng kh\u00f4ng? Chi\u1ebfn thu\u1eadt n\u00e0o h\u1ecd \u00e1p d\u1ee5ng th\u1ea5t b\u1ea1i?<\/p>\n\n\n\n<p>H\u00e3y quan s\u00e1t v\u00e0 c\u1ea3i thi\u1ec7n trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y nh\u00ecn xa h\u01a1n. \u0110\u1eebng m\u00e3i ch\u1ec9 l\u00e0m t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7 &#8220;m\u1ed9t ch\u00fat&#8221;.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n nhi\u1ec1u th\u1ee9 kh\u00e1c bi\u1ec7t \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c b\u1ea1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"684\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/medium-update-notes.jpg\" alt=\"Th\u00f4ng b\u00e1o c\u1eadp nh\u1eadt \u1ee9ng d\u1ee5ng h\u00e0i h\u01b0\u1edbc c\u1ee7a Medium\" class=\"wp-image-332408\" title=\"Th\u00f4ng b\u00e1o c\u1eadp nh\u1eadt \u1ee9ng d\u1ee5ng h\u00e0i h\u01b0\u1edbc c\u1ee7a Medium\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/medium-update-notes.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/medium-update-notes-730x416.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t th\u00f4ng b\u00e1o b\u1ea3n c\u1eadp nh\u1eadt n\u1ed5i ti\u1ebfng c\u1ee7a medium, h\u1ecd c\u00f3 2 th\u00f4ng b\u00e1o:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Peter \u0111\u00e3 \u0111\u1ec3 m\u1ed9t v\u00e0i l\u1ed7i kh\u00f3 ch\u1ecbu l\u1ecdt v\u00e0o b\u1ea3n ph\u00e1t h\u00e0nh cu\u1ed1i c\u00f9ng c\u1ee7a ch\u00fang t\u00f4i, nh\u1eefng l\u1ed7i n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eeda<\/li><li>\u0110\u00e3 sa th\u1ea3i Peter<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Note: \u00d4ng Peter c\u00f3 t\u1ed3n t\u1ea1i hay kh\u00f4ng th\u00ec ch\u1eafc ch\u1ec9 Medium bi\u1ebft.<\/em><\/p>\n\n\n\n<p>Sau \u0111\u00f3, r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u0169ng h\u1ecdc t\u1eadp c\u00e1ch l\u00e0m n\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"666\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/thong-bao-cap-nhat-ung-dung-hai-huoc-4-comi.jpg\" alt=\"Comi - \u1ee8ng d\u1ee5ng \u0111\u1ecdc truy\u1ec7n tranh kh\u00e1 quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t\" class=\"wp-image-332410\" title=\"Comi - \u1ee8ng d\u1ee5ng \u0111\u1ecdc truy\u1ec7n tranh kh\u00e1 quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/thong-bao-cap-nhat-ung-dung-hai-huoc-4-comi.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/thong-bao-cap-nhat-ung-dung-hai-huoc-4-comi-601x500.jpg 601w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Comi &#8211; \u1ee8ng d\u1ee5ng \u0111\u1ecdc truy\u1ec7n tranh kh\u00e1 quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"982\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/thong-bao-cap-nhat-ung-dung-hai-huoc-2.jpg\" alt=\"VietinBank iPay - Th\u01b0\u01a1ng hi\u1ec7u l\u1edbn b\u1eaft trend\" class=\"wp-image-332411\" title=\"VietinBank iPay - Th\u01b0\u01a1ng hi\u1ec7u l\u1edbn b\u1eaft trend\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/thong-bao-cap-nhat-ung-dung-hai-huoc-2.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/thong-bao-cap-nhat-ung-dung-hai-huoc-2-407x500.jpg 407w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>VietinBank iPay &#8211; Th\u01b0\u01a1ng hi\u1ec7u l\u1edbn b\u1eaft trend<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"982\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/thong-bao-cap-nhat-ung-dung-hai-huoc-3.jpg\" alt=\"Th\u00f4ng b\u00e1o c\u1eadp nh\u1eadt c\u1ee7a Youtube\" class=\"wp-image-332412\" title=\"Th\u00f4ng b\u00e1o c\u1eadp nh\u1eadt c\u1ee7a Youtube\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/thong-bao-cap-nhat-ung-dung-hai-huoc-3.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/thong-bao-cap-nhat-ung-dung-hai-huoc-3-407x500.jpg 407w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Th\u00f4ng b\u00e1o c\u1eadp nh\u1eadt c\u1ee7a Youtube<\/em><\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, c\u00e1c doanh nghi\u1ec7p li\u00ean t\u1ee5c suy ngh\u0129 ra chi\u1ebfn l\u01b0\u1ee3c m\u1edbi, k\u1ec3 c\u1ea3 doanh nghi\u1ec7p trong ng\u00e0nh v\u00e0 ngo\u00e0i ng\u00e0nh \u0111\u1ec1u c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng th\u00fa v\u1ecb. Kh\u00f4ng c\u00f3 g\u00ec x\u1ea5u n\u1ebfu b\u1ea1n h\u1ecdc h\u1ecfi v\u00e0 v\u1eadn d\u1ee5ng h\u1ee3p l\u00fd, nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh \u0111\u1ec3 t\u00ecm h\u01b0\u1edbng \u0111i ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">T\u1ea1m k\u1ebft<\/span><\/h2>\n\n\n\n<p>Khi <strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a b\u1ea1n th\u1ecfa m\u00e3n 7 ti\u00eau ch\u00ed tr\u00ean, t\u00f4i tin r\u1eb1ng qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd g\u1eb7t h\u00e1i nhi\u1ec1u th\u00e0nh c\u00f4ng. <\/p>\n\n\n\n<p><span style=\"color: #000000;\">Tr\u00e1i v\u1edbi suy ngh\u0129 truy\u1ec1n th\u1ed1ng r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng c\u1ee7a Marketing, t\u1ea1i <a href=\"https:\/\/www.saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a>, ch\u00fang t\u00f4i tin r\u1eb1ng, \u0111\u1ec3 ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh, l\u00e2u d\u00e0i th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i, quy\u1ebft \u0111\u1ecbnh t\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau c\u1ee7a doanh nghi\u1ec7p<\/span>.<\/p>\n\n\n\n<p><span style=\"color: #000000;\">V\u1edbi 15+ n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u, Sao Kim \u0111\u00e3 th\u1ef1c hi\u1ec7n <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\"><strong>t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> cho nhi\u1ec1u doanh nghi\u1ec7p, gi\u00fap h\u1ecd tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh kh\u00e1c nhau.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, h\u00e3y li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Sao Kim qua hotline <a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>0964.699.499<\/strong><\/a> ho\u1eb7c <a href=\"mailto:contact@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contact@saokim.com.vn<\/strong><\/a> \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec3 nh\u1eadn d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n b\u00e0i b\u1ea3n nh\u1ea5t.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #ThietKeLogo #Logo<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_952408387\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean c\u00f4ng ty\">\u0111\u1eb7t t\u00ean c\u00f4ng ty<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkebaobi.vn\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf bao b\u00ec chuy\u00ean nghi\u1ec7p\">Thi\u1ebft k\u1ebf bao b\u00ec chuy\u00ean nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/nhan-dien-thuong-hieu-doanh-nghiep\/\" target=\"_blank\" rel=\"dofollow\" title=\"h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, Sao Kim xin chia s\u1ebb k\u1ef9 c\u00e0ng trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n","protected":false},"author":44,"featured_media":332421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[489,1017,867,514],"class_list":["post-321442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-chien-luoc-thuong-hieu","tag-tu-van-chien-luoc-thuong-hieu","tag-tu-van-thuong-hieu","tag-tu-van-xay-dung-thuong-hieu"],"acf":[],"views":9688,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321442"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/332421"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}