{"id":321450,"date":"2018-03-09T15:39:56","date_gmt":"2018-03-09T08:39:56","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321450"},"modified":"2022-08-02T16:46:29","modified_gmt":"2022-08-02T09:46:29","slug":"top-10-chien-luoc-xay-dung-thuong-hieu-dinh-cao","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/top-10-chien-luoc-xay-dung-thuong-hieu-dinh-cao\/","title":{"rendered":"TOP 10 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec9nh cao"},"content":{"rendered":"\n<p><span style=\"color: #000000;\"><em>X\u00e2y d\u1ef1ng <strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u00fang \u0111\u1eafn v\u00e0 chuy\u00ean nghi\u1ec7p ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n x\u00e1c ngay t\u1eeb \u0111\u1ea7u gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i khoa h\u1ecdc, c\u1ee5 th\u1ec3 trong qu\u00e1 tr\u00ecnh chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng.<\/em><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><em>V\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 c\u00f3 cho m\u00ecnh chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p nh\u1ea5t? H\u00e3y c\u00f9ng <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\" target=\"_blank\"><strong>Sao Kim<\/strong><\/a> t\u00ecm hi\u1ec3u <strong>top 10 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec9nh cao<\/strong> d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/em><\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">1. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung l\u00e0 <strong>chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> t\u1eeb vi\u1ec7c t\u1eadp trung v\u00e0o m\u1ed9t \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung th\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng doanh nghi\u1ec7p m\u1edbi b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng, c\u00f2n y\u1ebfu v\u1ec1 ti\u1ec1m l\u1ef1c v\u00e0 kinh t\u1ebf. \u0110\u1ec3 tr\u00e1nh b\u1ecb c\u1ea1nh tranh b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 m\u1ea1nh s\u1eb5n c\u00f3, doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn h\u01b0\u1edbng \u0111i ri\u00eang v\u1edbi ph\u00e2n kh\u00fac ri\u00eang v\u00e0 \u0111\u1ed9c l\u1eadp ph\u00e1t tri\u1ec3n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1eadp trung \u0111\u01b0\u1ee3c ngu\u1ed3n l\u1ef1c, kh\u1ea3 n\u0103ng s\u1ea3n xu\u1ea5t, nh\u00e2n s\u1ef1 cho th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau \u0111\u00f3. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u1ea1 gi\u00e1 th\u00e0nh, \u0111\u00e1p \u1ee9ng t\u1ed1t nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 \u0111\u1ed9 r\u1ee7i ro l\u1edbn n\u1ebfu c\u00f3 bi\u1ebfn \u0111\u1ed9ng v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">H\u00e3ng xe m\u00e1y Minsk x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng xe m\u00e1y Vi\u1ec7t Nam b\u1eb1ng lo\u1ea1i xe &#8220;Minkh\u01a1&#8221; d\u00f9ng cho n\u00f4ng th\u00f4n, mi\u1ec1n n\u00fai. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh. Tuy nhi\u00ean, tr\u01b0\u1edbc \u0111\u00e2y t\u1ea1i qu\u00ea h\u01b0\u01a1ng Belaruss (B\u1ea1ch Nga), H\u00e3ng Minsk l\u1ea1i d\u00f9ng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c ho\u00e0n to\u00e0n: cung c\u1ea5p cho m\u1ecdi kh\u00e1ch h\u00e0ng c\u00f9ng m\u1ed9t lo\u1ea1i xe m\u00e1y Minsk. S\u1edf d\u0129 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 th\u1ecb tr\u01b0\u1eddng xe m\u00e1y \u1edf Belaruss t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3 h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 c\u1ea1nh tranh.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">H\u00e3ng Canon Nh\u1eadt B\u1ea3n <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> t\u1ea1i th\u1ecb tr\u01b0\u1eddng Australia v\u1edbi lo\u1ea1i m\u00e1y photocopy \u0111\u1ec3 b\u00e0n \u0111\u01a1n gi\u1ea3n, gi\u00e1 th\u1ea5p nh\u1eb1m v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00e1c s\u1ea3n xu\u1ea5t l\u1edbn nh\u01b0 Xerox b\u1ecf qua (h\u1ecd ch\u1ec9 s\u1ea3n xu\u1ea5t m\u00e1y ph\u00f4 t\u00f4 to, gi\u00e1 cao, \u0111\u1ec3 tr\u00ean s\u00e0n nh\u00e0.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Ho\u1eb7c m\u1ed9t s\u1ed1 h\u00e3ng m\u00e1y t\u00ednh \u0111\u00e3 s\u1ea3n xu\u1ea5t m\u00e1y t\u00ednh nh\u1ecf x\u00e1ch tay cho c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng, c\u00e1c nh\u00e0 kinh doanh \u0111i l\u1ea1i nhi\u1ec1u.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-321452 size-thumbnail\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/chien-luoc-xay-dung-thuong-hieu-tap-trung-500x340.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung\" class=\"wp-image-321452\" width=\"700\" height=\"476\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung c\u1ee7a xe m\u00e1y Minsk<\/em><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung \u00e1p d\u1ee5ng cho doanh nghi\u1ec7p nh\u1ecf, ngu\u1ed3n l\u1ef1c th\u1ea5p, mu\u1ed1n ph\u00e1t tri\u1ec3n d\u1ef1a v\u00e0o th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh, m\u1edbi tham gia th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u theo chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung, doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u r\u1ea5t k\u1ef9 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 h\u1ecd nh\u1eafm t\u1edbi, v\u00ec \u0111\u00f3 l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft cho nh\u1eefng th\u00e0nh c\u00f4ng sau n\u00e0y: Quy m\u00f4 v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng (th\u1ecb ph\u1ea7n, m\u1ee9c t\u0103ng tr\u01b0\u1edfng), \u0110\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00f9ng v\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p hi\u1ec7n c\u00f3.<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">2. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t h\u00f3a<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> theo h\u01b0\u1edbng kh\u00e1c bi\u1ec7t ho\u00e1 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 theo h\u01b0\u1edbng kh\u00e1c bi\u1ec7t so v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 kh\u1eafc s\u00e2u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t ho\u00e1 \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng v\u00e0 th\u00e0nh c\u00f4ng, m\u1ed9t trong nh\u1eefng case study n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t ho\u00e1 ph\u1ea3i k\u1ec3 t\u1edbi Zara. V\u00e0o nh\u1eefng n\u0103m c\u1ee7a th\u1ebf k\u1ef7 20, trong khi c\u00e1c h\u00e3ng th\u1eddi trang \u0111\u00ecnh \u0111\u00e1m \u0111\u1ec1u ch\u1ec9 ra m\u1ed7i n\u0103m 1-2 B\u1ed9 s\u01b0u t\u1eadp m\u1edbi, th\u00ec Zara &#8211; k\u1ebb xu\u1ea5t hi\u1ec7n sau v\u00e0 ch\u01b0a n\u1ed5i b\u1eadt, l\u1ea1i t\u1ef1 tin &#8220;xu\u1ea5t x\u01b0\u1edfng&#8221; B\u1ed9 s\u01b0u t\u1eadp m\u1edbi nhanh \u0111\u1ebfn ch\u00f3ng m\u1eb7t. \u0110i\u1ec1u n\u00e0y ch\u00ednh l\u00e0 s\u1ef1 &#8220;kh\u00e1c bi\u1ec7t ho\u00e1&#8221; m\u00e0 Zara ch\u1ecdn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Trong cu\u1ed1n ti\u1ec3u s\u1eed c\u1ee7a cu\u1ed9c \u0111\u1eddi m\u00ecnh, nh\u00e0 s\u00e1ng l\u1eadp Zara &#8211; Amancio Ortega \u0111\u00e3 chia s\u1ebb chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u00f3 l\u00e0:<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\"><li><span style=\"color: #000000;\"><em><strong>T\u1ed1c \u0111\u1ed9:<\/strong> <\/em>Khi m\u1edbi th\u00e0nh l\u1eadp n\u0103m 1975, Zara \u0111\u00e3 l\u00e0m \u0111\u1ea3o l\u1ed9n gi\u1edbi b\u00e1n l\u1ebb v\u1edbi k\u1ebf ho\u1ea1ch ra m\u1eabu qu\u1ea7n \u00e1o m\u1edbi nhanh v\u00e0 li\u00ean t\u1ee5c h\u01a1n b\u1ea5t k\u1ef3 \u0111\u1ed1i th\u1ee7 n\u00e0o trong gi\u1edbi th\u1eddi trang. \u0110\u01b0\u1ee3c m\u1ec7nh danh l\u00e0 \u201cth\u1eddi trang si\u00eau t\u1ed1c\u201d, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Ortega l\u00e0 \u0111\u1ed5i m\u1edbi m\u1eabu m\u00e3 cho c\u00e1c c\u1eeda h\u00e0ng Zara 2 l\u1ea7n\/ tu\u1ea7n v\u00e0 ch\u1ec9 nh\u1eadn \u0111\u1eb7t h\u00e0ng trong 48 gi\u1edd (theo CNBC). Chi\u1ebfn l\u01b0\u1ee3c \u201ct\u1ed1c \u0111\u1ed9\u201d n\u00e0y \u0111\u00e3 l\u00e0m n\u00ean t\u00ean tu\u1ed5i c\u1ee7a Ortega.<\/span><\/li><li><span style=\"color: #000000;\"><em><strong>Lu\u00f4n ngh\u0129 v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng:<\/strong> <\/em>Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh c\u00e1c m\u1eabu thi\u1ebft k\u1ebf v\u00e0 c\u00e1c b\u1ed9 s\u01b0u t\u1eadp th\u1eddi trang c\u1ee7a Zara. Zara lu\u00f4n ch\u00fa \u00fd quan s\u00e1t nh\u1eefng g\u00ec ng\u01b0\u1eddi ta \u0111ang m\u1eb7c, l\u1eafng nghe nh\u1eefng nhu c\u1ea7u v\u1ec1 th\u1eddi trang c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng.<\/span><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image wp-image-321453 size-thumbnail\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/chien-luoc-xay-dung-thuong-hieu-khac-biet-hoa-500x340.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t ho\u00e1\" class=\"wp-image-321453\" width=\"700\" height=\"476\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/chien-luoc-xay-dung-thuong-hieu-khac-biet-hoa-500x340.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/chien-luoc-xay-dung-thuong-hieu-khac-biet-hoa-80x53.jpg 80w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Zara theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t ho\u00e1<\/em><\/p>\n\n\n\n<p><span style=\"color: #000000;\">T\u1ea1i Vi\u1ec7t Nam, chi\u1ebfn l\u01b0\u1ee3c <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> theo h\u01b0\u1edbng kh\u00e1c bi\u1ec7t ho\u00e1 \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng. V\u00ed d\u1ee5: TH True Milk v\u1edbi d\u00f2ng s\u1ea3n ph\u1ea9m s\u1eefa &#8220;Th\u1eadt s\u1ef1 thi\u00ean nhi\u00ean&#8221;, n\u01b0\u1edbc t\u01b0\u01a1ng Chinsu &#8220;S\u1ea1ch&#8221;, Giao h\u00e0ng nhanh v\u1edbi kh\u00e1c bi\u1ec7t v\u1ec1 t\u1ed1c \u0111\u1ed9 g\u1eedi h\u00e0ng,&#8230;<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>><em> T\u1ea3i ngay: <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; nhanh ch\u00f3ng t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/em> <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">3. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chi ph\u00ed th\u1ea5p<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p l\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u1edbi chi ph\u00ed th\u1ea5p nh\u1ea5t nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u1ea1y c\u1ea3m v\u1edbi gi\u00e1 th\u1ea5p. B\u1ea1n n\u00ean \u00e1p d\u1ee5ng n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 gi\u1ea3m chi ph\u00ed, kh\u00f4ng t\u1eadp trung kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m hay s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thu\u1ed9c lo\u1ea1i h\u00e0ng h\u00f3a ph\u1ed5 bi\u1ebfn, th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 b\u00e3o h\u00f2a v\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft b\u1eb1ng gi\u00e1.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p l\u1edbn \u00e1p d\u1ee5ng b\u1edfi d\u1ec5 \u201c ti\u00eau di\u1ec7t\u201d nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u1ecf y\u1ebfu h\u01a1n.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y chu\u1ed7i si\u00eau th\u1ecb b\u00e1n l\u1ebb BigC &#8211; Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u1eadp \u0111o\u00e0n Casino (Ph\u00e1p), m\u1ed9t trong nh\u1eefng t\u1eadp \u0111o\u00e0n b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u ch\u00e2u \u00c2u v\u1edbi h\u01a1n 9.000 c\u1eeda h\u00e0ng t\u1ea1i Vi\u1ec7t Nam, Th\u00e1i Lan, &nbsp;V\u00ea-n\u00ea-zu\u00ea-la, H\u00e0 Lan, Ph\u00e1p\u2026<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">BigC v\u1edbi \u0111\u1ecbnh v\u1ecb l\u00e0 h\u00e0ng h\u00f3a gi\u00e1 r\u1ebb, h\u1ecd li\u00ean t\u1ee5c \u0111\u01b0a ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 r\u1ebb, ph\u00f9 h\u1ee3p v\u1edbi t\u00fai ti\u1ec1n c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi d\u00e2n. B\u00ean c\u1ea1nh \u0111\u00f3, BigC c\u00f2n li\u00ean k\u1ebft v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t l\u1edbn \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1ea3m gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u1ebfn m\u1ee9c t\u1ed1i \u0111a cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch b\u00ecnh \u1ed5n gi\u00e1. T\u1ea5t c\u1ea3 \u0111\u00e3 t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh r\u1ea5t l\u1edbn c\u0169ng nh\u01b0 s\u1ef1 <strong>nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> r\u00f5 r\u00e0ng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image wp-image-321454 size-full\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"623\" height=\"633\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/chien-luoc-xay-dung-thuong-hieu-chi-phi-thap.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chi ph\u00ed th\u1ea5p\" class=\"wp-image-321454\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/chien-luoc-xay-dung-thuong-hieu-chi-phi-thap.jpg 623w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/chien-luoc-xay-dung-thuong-hieu-chi-phi-thap-80x80.jpg 80w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chi ph\u00ed th\u1ea5p c\u1ee7a Big C<\/em><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Tuy nhi\u00ean, n\u1ebfu m\u1ed9t doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ti\u1ec1m l\u1ef1c kinh t\u1ebf v\u00e0 kh\u1ea3 n\u0103ng th\u1eadt s\u1ef1 \u0111\u1ec3 theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c chi ph\u00ed th\u1ea5p l\u00e2u d\u00e0i, th\u00ec kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> n\u00e0y.<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">4. Chi\u1ebfn l\u01b0\u1ee3c l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u (Rebranding<\/span>)<\/h2>\n\n\n\n<p><span style=\"color: #000000;\">B\u00ean c\u1ea1nh nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u theo su\u1ed1t c\u00f9ng doanh nghi\u1ec7p k\u1ec3 t\u1eeb khi b\u1eaft \u0111\u1ea7u b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng cho t\u1edbi khi \u0111\u00e3 ph\u00e1t tri\u1ec3n \u0111\u1ebfn t\u1ea7m cao nh\u1ea5t \u0111\u1ecbnh, th\u00ec vi\u1ec7c l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng th\u1ec3 kh\u00f4ng nh\u1eafc \u0111\u1ebfn trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh. L\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 c\u00e1ch doanh nghi\u1ec7p thay \u0111\u1ed5i ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00edch nghi v\u1edbi nh\u1eefng xu h\u01b0\u1edbng m\u1edbi. L\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 thay \u0111\u1ed5i m\u1ed9t logo, thay \u0111\u1ed5i to\u00e0n b\u1ed9 B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, hay thay \u0111\u1ed5i to\u00e0n b\u1ed9 t\u1eeb nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho t\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Vi\u1ec7c thay \u0111\u1ed5i logo c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u1edbn th\u01b0\u1eddng x\u1ea3y ra khi \u0111\u1ea1t b\u01b0\u1edbc ti\u1ebfn m\u1edbi trong d\u1ecbch v\u1ee5 hay c\u00f4ng ngh\u1ec7. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 chuy\u1ec3n \u0111\u1ed5i n\u00e0y c\u00f3 l\u1ebd ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn h\u1ee3p l\u00fd h\u01a1n v\u1ec1 thi\u1ebft k\u1ebf c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m \u0111i\u1ec3n h\u00ecnh c\u1ee7a n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i l\u00e0 c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n c\u00e1c t\u00ean d\u00e0i tr\u00ean \u1ee9ng d\u1ee5ng v\u00e0 m\u00e0n h\u00ecnh m\u00e1y t\u00ednh; ch\u00fang c\u0169ng cho ph\u00e9p m\u1ed9t s\u1ef1 linh ho\u1ea1t t\u1ed1t h\u01a1n n\u1ebfu nh\u01b0 c\u00f4ng ty mu\u1ed1n gia nh\u1eadp v\u00e0o nhi\u1ec1u l\u0129nh v\u1ef1c c\u00f9ng l\u00fac.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image wp-image-321455 size-thumbnail\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/chien-luoc-xay-dung-thuong-hieu-thay-doi-500x340.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u thay \u0111\u1ed5i\" class=\"wp-image-321455\" width=\"700\" height=\"476\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>MasterCard thay \u0111\u1ed5i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<p><span style=\"color: #000000;\">MasterCard \u0111\u00e3 c\u00f4ng b\u1ed1 m\u1eabu logo m\u1edbi c\u00f9ng v\u1edbi m\u1ed9t h\u1ec7 th\u1ed1ng thanh to\u00e1n k\u1ef9 thu\u1eadt s\u1ed1 an to\u00e0n m\u1edbi nh\u1ea5t \u2013 Masterpass, th\u1ec3 hi\u1ec7n s\u1ef1 ho\u00e0n thi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a l\u0129nh v\u1ef1c thanh to\u00e1n v\u00e0o n\u0103m 2016.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 c\u1ea3i ti\u1ebfn b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi h\u1ec7 th\u1ed1ng thi\u1ebft k\u1ebf v\u00e0 d\u1ea5u hi\u1ec7u (Brand Mark \u2013 bi\u1ec3u t\u01b0\u1ee3ng, m\u1eabu v\u1ebd) m\u1edbi \u0111\u1ec3 t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n v\u00e0 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi theo h\u1ecd kh\u1eb3ng \u0111\u1ecbnh \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n thay \u0111\u1ed5i \u0111\u1ec3 minh ch\u1ee9ng cho s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a MasterCard.<\/span><\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam v\u1ec1: <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/rebranding-la-gi-quy-trinh-rebranding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quy tr\u00ecnh l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> hi\u1ec7u qu\u1ea3<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. <span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">Truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi d\u00f9ng r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a doanh nghi\u1ec7p. B\u1edfi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1ed1t t\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c ghi nh\u1edb l\u00e2u d\u00e0i. T\u1ea1o ra USP v\u00e0 \u0111i\u1ec3m b\u00f9ng ph\u00e1t (The Tipping Point) \u0111\u1ec3 nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng ng\u00e1ch, th\u00edch \u1ee9ng v\u1edbi xu th\u1ebf doanh nghi\u1ec7p t\u1ea1o ra. H\u00e3y \u00e1p d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c n\u00e0y n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi, c\u00f3 t\u1ea7m ki\u1ec3m so\u00e1t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Truy\u1ec1n c\u1ea3m h\u1ee9ng, ch\u1ea1m t\u1edbi c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c Swatch, Apple, Louis Vuitton \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng &#8220;Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u00f9 hi\u1ec7u, th\u1ec3 hi\u1ec7n c\u00e1i t\u00f4i, s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n\u201d . &#8220;Think Different &#8211; Ngh\u0129 kh\u00e1c bi\u1ec7t&#8221; l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o l\u1ecbch s\u1eed c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c v\u1ef1c d\u1eady Apple. V\u1edbi \u00fd t\u01b0\u1edfng l\u1ef1a ch\u1ecdn nh\u1eefng thi\u00ean t\u00e0i, nh\u1eefng ng\u01b0\u1eddi b\u1ecb coi l\u00e0 ki\u00eau ng\u1ea1o l\u00ean \u0111o\u1ea1n qu\u1ea3ng c\u00e1o 1 ph\u00fat, Apple mu\u1ed1n kh\u1eb3ng \u0111\u1ecbnh ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee7 kh\u00e1c bi\u1ec7t m\u1edbi ngh\u0129 b\u1ea3n th\u00e2n c\u00f3 th\u1ec3 thay \u0111\u1ed5i th\u1ebf gi\u1edbi v\u00e0 Apple c\u0169ng ch\u00ednh l\u00e0 s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3. V\u00e0 sau \u0111o\u1ea1n qu\u1ea3ng c\u00e1o, doanh s\u1ed1 c\u1ee7a Apple ngay l\u1eadp t\u1ee9c t\u0103ng v\u1ecdt, khi\u1ebfn trong v\u00f2ng 12 th\u00e1ng, c\u1ed5 phi\u1ebfu c\u1ee7a Apple t\u0103ng gi\u00e1 g\u1ea5p 3.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><iframe src=\"https:\/\/www.youtube.com\/embed\/GEPhLqwKo6g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">6. Chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u0111a h\u00f3a \u0111i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">V\u1edbi c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng cho th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c k\u00eanh social media: facebook, instargram,&#8230;th\u00ec khi th\u00eam m\u1ed9t \u1ea3nh m\u1edbi v\u00e0o c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p m\u00ecnh, b\u1ea1n h\u00e3y t\u1ef1 h\u1ecfi, c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111ang theo \u0111u\u1ed5i hay ch\u1ec9 l\u00e0 theo xu h\u01b0\u1edbng? C\u00f3 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng?<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u1edbi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ecdi \u0111i\u1ec3m ch\u1ea1m, l\u00e0 c\u00e1ch doanh nghi\u1ec7p \u0111\u1ed3ng b\u1ed9 t\u1ea5t c\u1ea3 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u1eedi ch\u00fang cho kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 c\u00e1ch \u00e1p d\u1ee5ng cho c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ebf m\u1ea1nh v\u1ec1 t\u00e0i ch\u00ednh, ngu\u1ed3n l\u1ef1c v\u00e0 nh\u00e2n s\u1ef1<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Trong n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1ea1o d\u1ef1ng n\u1ec1n m\u00f3ng cho th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n ch\u1eafc ch\u1eafn c\u00e1c th\u00f4ng \u0111i\u1ec7p m\u00ecnh \u0111ang truy\u1ec1n t\u1ea3i \u0111\u1ec1u c\u00f3 t\u00ednh g\u1eafn k\u1ebft. Sau \u0111\u00f3, s\u1ef1 nh\u1ea5t qu\u00e1n s\u1ebd g\u00f3p ph\u1ea7n n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">H\u00e3y c\u00f9ng nh\u00ecn Coca Cola. Khi \u0111\u00e3 c\u00f3 s\u1ef1 cam k\u1ebft v\u1ec1 t\u00ednh nh\u1ea5t qu\u00e1n, m\u1ecdi y\u1ebfu t\u1ed1 trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng r\u1ea5t h\u00e0i ho\u00e0 v\u00e0 \u0103n \u00fd v\u1edbi nhau. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap h\u1ecd tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/chien-luoc-xay-dung-thuong-hieu-coca-500x340.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-321456\" width=\"700\" height=\"476\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1ec3 tr\u00e1nh tr\u01b0\u1eddng h\u1ee3p c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00e2n v\u00e2n hay lo l\u1eafng khi k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i t\u1eebng \u201c\u0111i\u1ec3m ch\u1ea1m\u201d, h\u00e3y c\u00e2n nh\u1eafc t\u1edbi nh\u1eefng l\u1ee3i th\u1ebf b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c t\u1ea1o m\u1ed9t h\u01b0\u1edbng d\u1eabn, quy chu\u1ea9n ri\u00eang v\u1ec1 phong c\u00e1ch. N\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ecdi th\u1ee9, t\u1eeb t\u00f4ng gi\u1ecdng b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng cho t\u1edbi s\u01a1 \u0111\u1ed3 m\u00e0u \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5,&#8230; B\u1eb1ng c\u00e1ch d\u00e0nh th\u1eddi gian \u0111\u1ec3 chi ti\u1ebft h\u00f3a nh\u1eefng \u0111i\u1ec3m n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd kh\u00e1c bi\u1ec7t tr\u00ean m\u1ed9t kh\u00eda c\u1ea1nh t\u1ed5ng th\u1ec3.<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">7. Chi\u1ebfn l\u01b0\u1ee3c s\u00e1p nh\u1eadp \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">M\u1eb7c d\u00f9 t\u00ednh nh\u1ea5t qu\u00e1n nh\u1eb1m thi\u1ebft l\u1eadp ti\u00eau chu\u1ea9n cho th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng t\u00ednh linh ho\u1ea1t ch\u00ednh l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7, cho ph\u00e9p b\u1ea1n th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 t\u1ea1o s\u1ee9c h\u00fat c\u0169ng nh\u01b0 kh\u00e1c bi\u1ec7t trong c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n \u0111\u01b0a ra nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi, h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi v\u00e0 c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n th\u00ec h\u00e3y n\u1eb1m l\u00f2ng t\u00ednh \u201clinh ho\u1ea1t\u201d n\u00e0y.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">S\u00e1p nh\u1eadp (Merge) ch\u00ednh l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u c\u00f4ng s\u1ee9c m\u00e0 v\u1eabn c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. T\u1ea1i Vi\u1ec7t Nam, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch th\u01b0\u01a1ng xuy\u00ean \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 th\u00e0nh c\u00f4ng cho r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/chien-luoc-xay-dung-thuong-hieu-sap-nhap-500x340.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u - s\u00e1p nh\u1eadp\" class=\"wp-image-321457\" width=\"700\" height=\"476\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ch\u00ednh l\u00e0 Old Spice khi h\u1ee3p t\u00e1c v\u1edbi Wieden + Kennedy \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1edbi. \u0110\u1ec3 gi\u1eef v\u1eefng v\u1ecb tr\u00ed, Old Spice \u0111\u00e3 c\u1ea3i ti\u1ebfn <strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a m\u00ecnh nh\u1eafm t\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb h\u01a1n, th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, x\u00e2y d\u1ef1ng website, bao b\u00ec c\u0169ng nh\u01b0 t\u00ean g\u1ecdi m\u1edbi cho d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t n\u00e0y.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">V\u00ec th\u1ebf h\u00e3y t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o h\u01a1n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi c\u0169ng nh\u01b0 nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng c\u0169 l\u00fd do t\u1ea1i sao h\u1ecd l\u1ea1i trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5.<\/span><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\"><span style=\"color: #000000;\">8. Chi\u1ebfn l\u01b0\u1ee3c k\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">C\u00f3 l\u1ebd \u0111\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u00e0 c\u00e1c doanh nghi\u1ec7p d\u00f9 m\u1edbi kh\u1edfi nghi\u1ec7p hay \u0111\u00e3 l\u1edbn m\u1ea1nh \u0111\u1ec1u c\u1ea7n \u00e1p d\u1ee5ng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Kh\u01a1i d\u1eady c\u1ea3m x\u00fac nh\u01b0 l\u00e0 l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m. B\u1edfi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m \u0111em l\u1ea1i nh\u1eefng l\u1ee3i \u00edch v\u00e0 c\u1ea3m x\u00fac t\u00edch c\u1ef1c. V\u00e0 c\u0169ng b\u1edfi kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng l\u00fd tr\u00ed. Li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i quan \u0111i\u1ec3m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1eb5n s\u00e0ng tr\u1ea3 h\u00e0ng ng\u00e0n \u0111\u00f4 la cho Harley \u0111\u1ec3 mua m\u1ed9t chi\u1ebfc xe motor kh\u00e1c r\u1ebb h\u01a1n nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng t\u01b0\u01a1ng x\u1ee9ng trong khi h\u1ecd lu\u00f4n ngh\u0129 t\u1edbi vi\u1ec7c: \u201cH\u00e3y mua m\u1ed9t chi\u1ebfc Harley\u201d.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/chien-luoc-thuong-hieu-ket-noi-cam-xuc-500x340.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u - K\u1ebft n\u1ed1i c\u1ea3m x\u00fac\" class=\"wp-image-321458\" width=\"700\" height=\"476\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">\u0110i\u1ec1u \u0111\u00f3 cho th\u1ea5y, Harley Davidson t\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac \u0111\u1ec3 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u khi x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u0111\u1eb3ng c\u1ea5p HOG \u2013 Harley Owners Group nh\u1eb1m m\u1ee5c ti\u00eau k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u1edbi nhau.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">B\u1eb1ng c\u00e1ch cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u01a1 h\u1ed9i c\u1ea3m th\u1ea5y m\u00ecnh tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u0111\u1eb3ng c\u1ea5p c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd thay v\u00ec ch\u1ec9 h\u1ed9i t\u1ee5 nh\u1eefng ng\u01b0\u1eddi \u0111i motor nh\u01b0 c\u00e1ch th\u00f4ng th\u01b0\u1eddng. V\u00e0 c\u0169ng b\u1edfi, con ng\u01b0\u1eddi c\u00f3 khuynh h\u01b0\u1edbng k\u1ebft n\u1ed1i v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7. V\u00ec v\u1eady, h\u00e3y t\u00ecm c\u00e1ch \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng theo c\u00e1ch c\u1ea3m x\u00fac h\u01a1n. V\u1eady b\u1ea1n c\u00f3 \u0111ang mang l\u1ea1i cho h\u1ecd \u0111i\u1ec1u n\u00e0y?<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">9. <span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o Market Leader<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">H\u00e3y coi c\u1ea1nh tranh nh\u01b0 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c c\u1ea7n c\u00f3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 c\u0169ng nh\u01b0 t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t, \u0111\u1ed9t ph\u00e1 trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p th\u00e1ch th\u1ee9c v\u1ecb tr\u00ed d\u1eabn \u0111\u1ea7u v\u1edbi m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111\u00e1nh \u0111\u1ed5 hay \u00edt nh\u1ea5t ti\u1ebfn s\u00e1t \u0111\u1ebfn v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Coca Cola \u0111\u01b0\u1ee3c coi l\u00e0 nh\u00e3n hi\u1ec7u c\u00f3 l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi (117 n\u0103m). \u0110\u00f3 l\u00e0 nh\u00e3n hi\u1ec7u \u0111\u01b0\u1ee3c c\u00e1c th\u1ebf h\u1ec7 tr\u01b0\u1edbc s\u1eed d\u1ee5ng t\u1eeb l\u00e2u. Do \u0111\u00f3 Pepsi tr\u1edf th\u00e0nh th\u1ee9 cho gi\u1edbi tr\u1ebb v\u1edbi kh\u1ea9u hi\u1ec7u \u201cth\u1ebf h\u1ec7 Pepsi\u201d. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111ang r\u1ea5t th\u00e0nh c\u00f4ng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Th\u00eam v\u00e0o \u0111\u00f3, v\u1edbi s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 g\u00ec n\u1ed5i tr\u1ed9i v\u1ec1 h\u01b0\u01a1ng v\u1ecb h\u01a1n Coca Cola, Pepsi \u0111\u00e3 \u201cn\u00e9 \u0111i\u1ec3m y\u1ebfu\u201d c\u1ee7a m\u00ecnh v\u00e0 d\u1ef1a v\u00e0o storytelling \u0111\u1ec3 n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u qua nhi\u1ec1u h\u00ecnh th\u1ee9c s\u00e1ng t\u1ea1o kh\u00e1c nhau m\u1ed9t c\u00e1ch th\u00f4ng su\u1ed1t, th\u1ed1ng nh\u1ea5t: logo, th\u00f4ng \u0111i\u1ec7p, t\u1eadn d\u1ee5ng influencer theo h\u01b0\u1edbng chia s\u1ebb kho\u1ea3nh kh\u1eafc, tu\u1ed5i tr\u1ebb, t\u01b0\u01a1ng lai.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Vi\u1ec7c quan s\u00e1t \u0111i\u1ec3m m\u1ea1nh c\u1ee7a \u0111\u1ed1i ph\u01b0\u01a1ng, thay \u0111\u1ed5i h\u01b0\u1edbng \u0111i, ph\u00e1t tri\u1ec3n \u0111i\u1ec3m m\u1ea1nh c\u1ee7a b\u1ea3n th\u00e2n l\u00e0 r\u1ea5t quan tr\u1ecdng n\u1ebfu b\u1ea1n mu\u1ed1n n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">10. <span style=\"color: #000000;\">Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong n\u0103m chi\u1ebfn l\u01b0\u1ee3c \u201cNH\u1ea4T\u201d &nbsp;trong ng\u00e0nh b\u00e1n l\u1ebb. C\u00e1c doanh nghi\u1ec7p d\u00e0nh nhi\u1ec1u ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i, h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng, gi\u1ea3i t\u1ecfa nh\u1eefng b\u0103n kho\u0103n lo l\u1eafng c\u1ee7a kh\u00e1ch h\u00e0ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Trong \u0111\u00f3, vi\u1ec7c nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch th\u1ee9c giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t trong nh\u1eefng h\u00ecnh m\u1eabu \u0111i\u1ec3n h\u00ecnh \u0111\u00f3 l\u00e0 Zappos &#8211; c\u00f4ng ty b\u00e1n gi\u00e0y tr\u1ef1c tuy\u1ebfn l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi v\u1edbi ph\u01b0\u01a1ng ch\u00e2m ph\u1ee5c v\u1ee5 mang l\u1ea1i ni\u1ec1m vui cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/chien-luoc-xay-dung-thuong-hieu-de-cao-khach-hang-500x340.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-321459\" width=\"700\" height=\"476\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Theo \u0111\u00f3, trung t\u00e2m d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng Zappos ho\u1ea1t \u0111\u1ed9ng li\u00ean t\u1ee5c 24\/24 v\u00e0 m\u1ed7i nh\u00e2n vi\u00ean m\u1edbi s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o trong 4 tu\u1ea7n.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Tr\u00ean website c\u00e1c h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ch\u1ee5p t\u1edbi 8 g\u00f3c \u0111\u1ed9 kh\u00e1c nhau, r\u1ea5t chi ti\u1ebft. B\u1eb1ng c\u00e1ch n\u00e0y kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n ch\u1ea1m v\u00e0o s\u1ea3n ph\u1ea9m m\u00e0 v\u1eabn \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">Zappos cam k\u1ebft t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 s\u1ef1 nh\u1ea5t qu\u00e1n trong t\u1eebng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn c\u0169ng nh\u01b0 ng\u01b0\u1eddi v\u1edbi ng\u01b0\u1eddi khi \u0111\u00e3 d\u00e0nh th\u1eddi gian, t\u00e2m huy\u1ebft v\u00e0 ngu\u1ed3n l\u1ef1c ph\u00e1t tri\u1ec3n ri\u00eang m\u1ed9t b\u1ed9 ph\u1eadn g\u1ecdi l\u00e0 Zappos Insights.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">B\u1eb1ng c\u00e1ch \u0111\u00f3, Zappos \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh m\u1ed9t doanh nghi\u1ec7p s\u1edf h\u1eefu d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng h\u1eefu \u00edch v\u00e0 \u0111\u1ea7y nh\u00e2n v\u0103n.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><span style=\"color: #000000;\">Qua c\u00e1c th\u00f4ng tin v\u1ec1 top 10 <strong>chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ec9nh cao tr\u00ean, Sao Kim tin ch\u1eafc r\u1eb1ng c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c cho m\u00ecnh c\u00e1i nh\u00ecn c\u0169ng nh\u01b0 b\u00e0i h\u1ecdc ri\u00eang cho qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u1eadt m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><em>N\u1ebfu c\u00e1c b\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\"><strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim t\u1ea1i <strong><a href=\"tel:0964699499\">0964 699 499<\/a><\/strong> <strong>ho\u1eb7c <a href=\"mailto:contact@saokim.com.vn\">contact@saokim.com.vn<\/a> <\/strong>nh\u00e9.<\/em><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-right\"><\/p>\n\n\n\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li>K\u1ebf ho\u1ea1ch <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\"><strong>truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/bo-nhan-dien-thuong-hieu-bao-gom-nhung-gi-chac-chan-truoc-gio-ban-da-hieu-sai\/\" target=\"_blank\"><strong>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> l\u00e0 g\u00ec?<\/li><li>Kinh nghi\u1ec7m <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/thay-doi-logo\/\" target=\"_blank\"><strong>thay \u0111\u1ed5i logo th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li>C\u00e1ch v\u1ebd <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\"><strong>B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li>Thi\u1ebft k\u1ebf <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #XayDungThuongHieu #Branding<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_930472916\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-profile\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf profile chuy\u00ean nghi\u1ec7p\">Thi\u1ebft k\u1ebf profile chuy\u00ean nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/baocaothuongnien.net\" target=\"_blank\" rel=\"dofollow\" title=\"c\u00f4ng ty thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">C\u00f4ng ty thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u\">Thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang \u0111\u1eafn v\u00e0 chuy\u00ean nghi\u1ec7p ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n x\u00e1c ngay t\u1eeb \u0111\u1ea7u gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i khoa h\u1ecdc, c\u1ee5 th\u1ec3 trong qu\u00e1 tr\u00ecnh chinh [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":321460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[489,1021,867,19],"class_list":["post-321450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-chien-luoc-thuong-hieu","tag-top-10-chien-luoc-xay-dung-thuong-hieu-dinh-cao","tag-tu-van-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":9799,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321450"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321460"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}