{"id":321469,"date":"2018-04-05T11:37:12","date_gmt":"2018-04-05T04:37:12","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321469"},"modified":"2019-03-25T16:08:00","modified_gmt":"2019-03-25T09:08:00","slug":"10-cach-cuc-hieu-qua-de-tao-lien-ket-thuong-hieu-brand-association-vung-chac","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/10-cach-cuc-hieu-qua-de-tao-lien-ket-thuong-hieu-brand-association-vung-chac\/","title":{"rendered":"10 c\u00e1ch c\u1ef1c hi\u1ec7u qu\u1ea3 t\u1ea1o li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc"},"content":{"rendered":"

Uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00f4ng t\u1ef1 nhi\u00ean m\u00e0 c\u00f3, \u0111\u00f3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh n\u1ed7 l\u1ef1c c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111\u01b0\u1ee3c ghi nh\u1eadn b\u1edfi kh\u00e1ch h\u00e0ng. C\u00e0ng t\u1ea1o l\u1eadp \u0111\u01b0\u1ee3c nhi\u1ec1u li\u00ean k\u1ebft m\u1ea1nh, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00e0ng x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed v\u1eefng ch\u1eafc trong kh\u00e1ch h\u00e0ng. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u? H\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u 10 c\u00e1ch t\u1ea1o li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/strong><\/span><\/em><\/span><\/p>\n

Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m<\/span><\/h2>\n

Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh n\u1ed5i tr\u1ed9i, kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o li\u00ean k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. <\/span>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y kh\u00e1ch h\u00e0ng r\u1ea5t th\u00edch s\u1eed d\u1ee5ng d\u1ea7u g\u1ed9i Dove v\u00ec ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110\u00f3 l\u00e0: ph\u1ee5c h\u1ed3i h\u01b0 t\u1ed5n, d\u01b0\u1ee1ng \u1ea9m, t\u00f3c kh\u00f4ng b\u1ecb ch\u1ebb ng\u1ecdn,..
\n<\/span>Nh\u00e3n hi\u1ec7u kem \u0111\u00e1nh r\u0103ng Colgate n\u1ed5i tr\u1ed9i v\u1edbi c\u00f4ng d\u1ee5ng ng\u1eeba s\u00e2u r\u0103ng. <\/span>H\u00e3y s\u1eed d\u1ee5ng c\u00e1ch li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u n\u00e0y n\u1ebfu s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p c\u00f3 c\u00e1c thu\u1ed9c t\u00ednh kh\u00e1c bi\u1ec7t v\u00e0 n\u1ed5i tr\u1ed9i so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u00f9ng ng\u00e0nh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/span><\/p>\n

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Th\u01b0\u01a1ng hi\u1ec7u Dove<\/span><\/em><\/figcaption><\/figure>\n

=> Xem th\u00eam: 5 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 v\u1edbi ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf<\/a><\/span><\/em><\/strong><\/span><\/p>\n

Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng thu\u1ed9c t\u00ednh v\u00f4 h\u00ecnh<\/span><\/h2>\n

Thu\u1ed9c t\u00ednh v\u00f4 h\u00ecnh l\u00e0 thu\u1ed9c t\u00ednh m\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c. B\u00ean c\u1ea1nh nh\u1eefng gi\u00e1 tr\u1ecb h\u1eefu h\u00ecnh, d\u1ec5 nh\u00ecn th\u1ea5y, nh\u1eefng gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac v\u00f4 h\u00ecnh \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

V\u00ed nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u Gucci, ch\u1ec9 c\u1ea7n nh\u1eafc \u0111\u1ebfn l\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 h\u00ecnh dung ra s\u1ef1 sang tr\u1ecdng, tinh t\u1ebf, t\u00ednh \u0111\u1eb3ng c\u1ea5p, n\u00e9t \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang danh gi\u00e1 n\u00e0y v\u00e0 s\u1ebd th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh c\u0169ng nh\u01b0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd khi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m n\u00e0y.\u00a0<\/span>Hay khi b\u1ea1n ngh\u0129 t\u1edbi Mercedes, ch\u1eafc ch\u1eafn c\u00e1c b\u1ea1n s\u1ebd ngh\u0129 ngay t\u1edbi s\u1ef1 sang tr\u1ecdng, n\u1ed5i tr\u1ed9i \u0111\u00fang kh\u00f4ng?<\/span><\/span><\/p>\n

Thu\u1ed9c t\u00ednh v\u00f4 h\u00ecnh l\u00e0 m\u1ed9t c\u00e1ch li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u h\u1eefu \u00edch m\u00e0 cho d\u00f9 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kinh doanh s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng thu\u1ed9c t\u00ednh n\u00e0y b\u1edfi t\u00ednh l\u00e2u b\u1ec1n c\u1ee7a n\u00f3. <\/span><\/p>\n

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Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng thu\u1ed9c t\u00ednh v\u00f4 h\u00ecnh<\/span><\/em><\/figcaption><\/figure>\n

L\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/h2>\n

\u0110\u00e2y l\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong> th\u00f4ng qua hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

Nh\u1eafc t\u1edbi \u0111i\u1ec7n tho\u1ea1i c\u1ee7a Nokia, b\u1ea1n ngh\u0129 t\u1edbi \u0111i\u1ec1u g\u00ec? \u0110a s\u1ed1 c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd l\u00e0 \u0111\u1ed9 b\u1ec1n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m khi s\u1eed d\u1ee5ng ph\u1ea3i kh\u00f4ng? <\/span>Hay Honda – nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ed9ng c\u01a1 l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. Nh\u1eefng d\u00f2ng xe h\u01a1i c\u1ee7a Honda n\u1ed5i b\u1eadt v\u1edbi \u01b0u \u0111i\u1ec3m l\u1edbn nh\u1ea5t l\u00e0 ti\u1ebft ki\u1ec7m nhi\u00ean li\u1ec7u, s\u1ef1 b\u1ec1n b\u1ec9 c\u1ee7a \u0111\u1ed9ng c\u01a1 trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng.<\/span><\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 thu\u1ed9c t\u00ednh quan tr\u1ecdng m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p t\u1eeb v\u1eeba v\u00e0 nh\u1ecf \u0111\u1ebfn quy m\u00f4 l\u1edbn c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n

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Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng<\/span><\/em><\/figcaption><\/figure>\n

Ng\u01b0\u1eddi s\u1eed d\u1ee5ng, lo\u1ea1i kh\u00e1ch h\u00e0ng<\/span><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n lo\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. M\u1ed7i kh\u00e1ch h\u00e0ng thu\u1ed9c v\u00e0o c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau s\u1ebd c\u00f3 ri\u00eang s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd. C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ph\u00e2n chia s\u1ea3n ph\u1ea9m theo kh\u00e1ch h\u00e0ng nh\u01b0: gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i,…<\/span><\/p>\n

S\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i \u0111\u1ea7u d\u00e0nh ri\u00eang cho nam gi\u1edbi: Xmen, Clear for man, Romano,…Hay s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i tr\u1ecb g\u00e0u d\u00e0nh cho kh\u00e1ch h\u00e0ng t\u00f3c nhi\u1ec1u g\u00e0u, d\u1ea7u g\u1ed9i Th\u00e1i D\u01b0\u01a1ng v\u1edbi c\u00f4ng d\u1ee5ng tr\u1ecb r\u1ee5ng t\u00f3c d\u00e0nh cho kh\u00e1ch h\u00e0ng b\u1ecb r\u1ee5ng t\u00f3c nhi\u1ec1u\u2026<\/span><\/p>\n

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 th\u00ec h\u00e3y x\u00e2y d\u1ef1ng li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u theo ph\u01b0\u01a1ng th\u1ee9c n\u00e0y nh\u00e9.<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

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Th\u01b0\u01a1ng hi\u1ec7u Th\u00e1i D\u01b0\u01a1ng 7<\/span><\/em><\/figcaption><\/figure>\n

Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u – nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng<\/span><\/h2>\n

Nh\u1eadn di\u1ec7n Th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/strong>c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi nh\u1eefng nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng \u0111\u1ec3 t\u1ea1o ra \u0111\u1ed9 thu h\u00fat v\u1edbi kh\u00e1ch h\u00e0ng hay t\u0103ng \u0111\u1ed9 tin c\u1eady. Nh\u00e2n v\u1eadt c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c kh\u00f4ng nh\u01b0ng ph\u1ea3i c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn k\u1ef9 c\u00e0ng. \u0110\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00e1c \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p nh\u1ea5t l\u00e0 nh\u1eefng doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp hay trong qu\u00e1 tr\u00ecnh t\u00e1i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi. H\u1ecd kh\u00f4ng \u0111\u00f3ng vai tr\u00f2 trong s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a doanh nghi\u1ec7p nh\u01b0ng khi\u1ebfn doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. H\u00ecnh \u1ea3nh c\u1ee7a \u0111\u1ea1i s\u1ee9 s\u1ebd gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u1ec1 qu\u1ea3ng c\u00e1o. <\/span><\/p>\n

\u201cCh\u1ec9 trong 48 ti\u1ebfng \u0111\u1ea7u ti\u00ean \u0111\u0103ng t\u1ea3i, MV L\u1ea1c tr\u00f4i do S\u01a1n T\u00f9ng M-TP th\u1ec3 hi\u1ec7n \u0111\u1ea1t t\u1edbi 7 tri\u1ec7u l\u01b0\u1ee3t xem tr\u00ean Youtube. Ch\u1ec9 trong 1 tu\u1ea7n, m\u1eabu gi\u00e0y ca s\u0129 n\u00e0y d\u00f9ng trong movie \u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n h\u1ebft\u201d, \u00f4ng H\u00f9ng V\u00f5 – Ph\u00f3 t\u1ed5ng gi\u00e1m \u0111\u1ed1c ti\u1ebfp th\u1ecb c\u1ee7a Biti\u2019s Vi\u1ec7t Nam n\u00f3i v\u1ec1 c\u01a1n s\u1ed1t gi\u00e0y Hunter \u0111\u1ea7u 2017.<\/span><\/p>\n

L\u00e0 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t ra \u0111\u1eddi nh\u1eefng n\u0103m 80 v\u00e0 b\u01b0\u1edbc l\u00ean \u0111\u1ec9nh cao v\u00e0o nh\u1eefng n\u0103m 90 v\u1edbi m\u1eabu qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh “b\u01b0\u1edbc ch\u00e2n T\u00e2y S\u01a1n th\u1ea7n t\u1ed1c<\/strong>“, nh\u01b0ng nh\u1eefng n\u0103m 2000 l\u1ea1i m\u1edd nh\u1ea1t d\u1ea7n khi gi\u00e0y th\u1ec3 thao ngo\u1ea1i ph\u00e1t tri\u1ec3n t\u1ea1i Vi\u1ec7t Nam. Ph\u1ea3i \u0111\u1ebfn khi thay \u0111\u1ed5i c\u00e1ch truy\u1ec1n th\u00f4ng v\u1edbi c\u00f4ng th\u1ee9c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, Biti\u2019s m\u1edbi v\u1ee5t s\u00e1ng tr\u1edf l\u1ea1i.<\/span><\/p>\n

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\u0110\u00f4i gi\u00e0y Biti’s Hunter m\u00e0 S\u01a1n T\u00f9ng s\u1eed d\u1ee5ng trong MV<\/span><\/em><\/figcaption><\/figure>\n

Hi\u1ec7n nay, MV n\u00e0y c\u1ee7a S\u01a1n T\u00f9ng M-TP \u0111\u00e3 c\u00f3 h\u01a1n 173 tri\u1ec7u l\u01b0\u1ee3t xem tr\u00ean Youtube. \u00a0MV kh\u00e1c c\u0169ng ti\u1ebfp th\u1ecb cho lo\u1ea1i gi\u00e0y n\u00e0y l\u00e0 “\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1” c\u1ee7a Soobin Ho\u00e0ng S\u01a1n ch\u1ea1m m\u1ed1c 54 tri\u1ec7u l\u01b0\u1ee3t xem.<\/span><\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng, c\u1ea3 S\u01a1n T\u00f9ng v\u00e0 Soobin Ho\u00e0ng S\u01a1n \u0111\u1ec1u l\u00e0 nh\u1eefng ngh\u1ec7 s\u0129 tr\u1ebb, c\u00f3 c\u00e1 t\u00ednh trong \u00e2m nh\u1ea1c v\u00e0 kh\u1eb3ng \u0111\u1ecbnh c\u00e1i t\u00f4i c\u1ee7a m\u00ecnh v\u1edbi gi\u1edbi tr\u1ebb – kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y.<\/span><\/p>\n

Khu v\u1ef1c \u0111\u1ecba l\u00fd<\/span><\/h2>\n

Khu v\u1ef1c \u0111\u1ecba l\u00fd c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong> b\u1edfi th\u01b0\u01a1ng hi\u1ec7u c\u0169ng bao h\u00e0m c\u00e1c ch\u1ec9 d\u1eabn \u0111\u1ecba l\u00fd, qua \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u th\u00eam v\u1ec1 xu\u1ea5t x\u1ee9 c\u1ee7a s\u1ea3n ph\u1ea9m. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m mang t\u00ednh \u0111\u1eb7c tr\u01b0ng cho m\u1ed9t v\u00f9ng \u0111\u1ecba l\u00fd n\u00e0o \u0111\u00f3 th\u00ec h\u00e3y t\u1eadn d\u1ee5ng c\u00e1ch th\u1ee9c t\u1ea1o li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/span><\/p>\n

Nh\u1eafc t\u1edbi n\u01b0\u1edbc m\u1eafm Ph\u00fa Qu\u1ed1c, c\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 li\u00ean t\u01b0\u1edfng ngay t\u1edbi h\u00f2n \u0111\u1ea3o Ph\u00fa Qu\u1ed1c c\u00f9ng v\u1edbi \u0111\u1ed9 tin c\u1eady nh\u1ea5t \u0111\u1ecbnh.\u00a0<\/span>Hay c\u1ee9 nh\u1eafc t\u1edbi \u0111\u1ed3ng h\u1ed3 l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ngh\u0129 ngay t\u1edbi \u0111\u1ed3ng h\u1ed9 Th\u1ee5y S\u0129 v\u1eady.<\/span><\/span><\/p>\n

Tuy nhi\u00ean, c\u00e1c b\u1ea1n c\u1ea7n l\u01b0u \u00fd v\u1ea5n \u0111\u1ec1 \u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n, v\u00ec t\u1ea1i Vi\u1ec7t Nam \u0111\u00e3 x\u1ea3y ra r\u1ea5t nhi\u1ec1u v\u1ee5 vi\u1ec7c tranh ch\u1ea5p quy\u1ec1n s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"\"
N\u01b0\u1edbc m\u1eafm ph\u00fa qu\u1ed1c<\/span><\/em><\/figcaption><\/figure>\n

Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/h2>\n

Tho\u00e1ng nghe qua th\u00ec \u0111\u00e2y c\u00f3 v\u1ebb l\u00e0 c\u00e1ch b\u1ea5t kh\u1ea3 thi nh\u01b0ng \u0111\u00e2y l\u1ea1i l\u00e0 c\u00e1ch th\u1ee9c r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ea5y. Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ea1nh m\u1ebd h\u01a1n d\u1ef1a tr\u00ean c\u01a1 s\u1edf h\u1ee3p t\u00e1c \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111i\u1ec1u n\u00e0y t\u1eeb Kodak v\u00e0 Konica. L\u1ea7n \u0111\u1ea7u ti\u00ean trong ng\u00e0nh c\u00f4ng nghi\u1ec7p, Kodak v\u00e0 Konica Minolta \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p in \u1ea5n k\u1ef9 thu\u1eadt s\u1ed1 m\u00e0u v\u00e0 tr\u1eafng\/\u0111en \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd to\u00e0n di\u1ec7n cho c\u00e1c nh\u00e0 in th\u01b0\u01a1ng m\u1ea1i v\u00e0 chuy\u00ean gia \u0111\u1ed3 h\u1ecda. V\u00e0 c\u00f2n nhi\u1ec1u s\u1ef1 h\u1ee3p t\u00e1c kh\u00e1c.<\/span><\/p>\n

Chris O\u2019Connor, nh\u00f3m kinh doanh to\u00e0n c\u1ea7u Kodak cho bi\u1ebft. \u201cS\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed9c \u0111\u00e1o gi\u1eefa Kodak v\u00e0 Konica Minolta gi\u00fap cho kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd s\u1ef1 kh\u00e1c nhau gi\u1eefa c\u00e1c lo\u1ea1i m\u00e1y in k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 m\u00e1y in truy\u1ec1n th\u1ed1ng, cho d\u00f9 l\u00e0 nhu c\u1ea7u v\u1ec1 s\u1ea3n xu\u1ea5t \u00e1nh s\u00e1ng, m\u00e0u hay \u0111en\/tr\u1eafng\u201d<\/span><\/p>\n

\u00a0V\u1edbi m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c trong su\u1ed1t h\u01a1n 20 n\u0103m, Kodak v\u00e0 Konica Minolta \u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 cam k\u1ebft v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng trong ng\u00e0nh in th\u00f4ng qua vi\u1ec7c ti\u1ebfp t\u1ee5c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

Tuy nhi\u00ean, vi\u1ec7c li\u00ean k\u1ebft c\u1ea7n h\u1ebft s\u1ee9c c\u1ea9n th\u1eadn, \u0111\u1ea3m b\u1ea3o s\u1ef1 b\u1ec1n v\u1eefng b\u1edfi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 v\u00ec th\u01b0\u01a1ng hi\u1ec7u kia m\u00e0 suy gi\u1ea3m.<\/span><\/p>\n

\"\"
S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa Kodak v\u00e0 Konica<\/span><\/em><\/figcaption><\/figure>\n

Gi\u00e1 c\u1ea3 t\u01b0\u01a1ng quan<\/span><\/h2>\n

\u0110\u00e2y l\u00e0 c\u00e1ch t\u1ea1o li\u00ean t\u01b0\u1edfng t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 l\u00e0 gi\u00e1 c\u1ea3 cao th\u00ec ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, gi\u00e1 \u0111\u01b0\u1ee3c h\u1ea1 th\u1ea5p nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng \u0111\u1ed5i v\u00e0 gi\u00e1 r\u1ebb \u0111i \u0111\u00f4i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng k\u00e9m. <\/span><\/p>\n

Gi\u00e1 c\u00e1c \u0111i\u1ec7n tho\u1ea1i c\u1ee7a Apple lu\u00f4n cao h\u01a1n m\u1eb7t b\u1eb1ng chung khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i do Apple s\u1ea3n xu\u1ea5t ra lu\u00f4n t\u1ed1t h\u01a1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. <\/span><\/p>\n

Hay n\u01b0\u1edbc m\u1eafm Nam Ng\u01b0 \u0110\u1ec7 Nh\u1ecb lu\u00f4n r\u1ebb h\u01a1n n\u01b0\u1edbc m\u1eafm Nam Ng\u01b0 nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng th\u00ec kh\u00f4ng m\u1ea5y kh\u00e1c bi\u1ec7t.<\/span><\/p>\n

N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ea1o ra d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00f4ng qu\u00e1 kh\u00e1c bi\u1ec7t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi \u0111\u1ed1i th\u1ee7 m\u00e0 c\u00f3 th\u1ec3 gi\u1eef gi\u00e1 th\u1ea5p h\u01a1n ho\u1eb7c s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n n\u1ed5i tr\u1ed9i, kh\u00e1c bi\u1ec7t th\u00ec h\u00e3y \u00e1p d\u1ee5ng c\u00e1ch li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u n\u00e0y nh\u00e9.<\/span><\/p>\n

\"\"
Th\u01b0\u01a1ng hi\u1ec7u Apple<\/span><\/figcaption><\/figure>\n

Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1 t\u00ednh, l\u1ed1i s\u1ed1ng<\/span><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0m n\u1ed5i b\u1eadt c\u00e1 t\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 m\u1ed9t d\u1ea1ng li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u. Khi s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3, kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y t\u00ednh c\u00e1ch c\u1ee7a m\u00ecnh trong s\u1ea3n ph\u1ea9m \u0111\u00f3 v\u00e0 c\u1ea3 vi\u1ec7c t\u00ednh c\u00e1ch \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n ra v\u1edbi m\u1ecdi ng\u01b0\u1eddi. \u0110i\u1ec1u n\u00e0y l\u00e0 nh\u00e2n t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c n\u00e2ng cao doanh thu cho doanh nghi\u1ec7p.<\/span><\/p>\n

V\u00ec v\u1eady m\u00e0 n\u1ebfu m\u1ed9t c\u00f4 g\u00e1i th\u01b0\u1eddng xuy\u00ean m\u1eb7c b\u1ed9 trang ph\u1ee5c c\u1ee7a Zara – th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ef1 tr\u1ebb trung, hi\u1ec7n \u0111\u1ea1i, quy\u1ebfn r\u0169 v\u00e0 sang tr\u1ecdng v\u1edbi nh\u1eefng \u0111\u01b0\u1eddng may \u0111\u01a1n gi\u1ea3n nh\u01b0ng h\u1ebft s\u1ee9c tinh t\u1ebf. Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 \u0111\u00f3an ra m\u1ed9t ph\u1ea7n t\u00ednh c\u00e1ch c\u1ee7a c\u00f4 g\u00e1i \u1ea5y r\u1ed3i ph\u1ea3i kh\u00f4ng?<\/span><\/p>\n

Hay nh\u1eefng ng\u01b0\u1eddi \u01b0a th\u00edch Uniqlo – th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ef1 \u0111\u01a1n gi\u1ea3n, kh\u00f4ng ch\u1ea1y theo xu h\u01b0\u1edbng th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n \u01b0a s\u1ef1 ti\u1ec7n d\u1ee5ng, kh\u00f4ng c\u1ea7u k\u1ef3, kh\u00f4ng \u0111\u1ec3 \u00fd \u0111\u1ebfn \u201cm\u1ed1t\u201d.<\/span><\/p>\n

\u00a0V\u1eady n\u00ean h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn kh\u1ea3 n\u0103ng th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh, l\u1ed1i s\u1ed1ng ng\u01b0\u1eddi d\u00f9ng \u1edf s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n nh\u00e9.<\/span><\/p>\n

\"\"
Th\u01b0\u01a1ng hi\u1ec7u Zara<\/span><\/figcaption><\/figure>\n

Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, th\u1eddi \u0111i\u1ec3m s\u1eed d\u1ee5ng<\/span><\/h2>\n

\u0110\u1ec3 d\u1ec5 h\u00ecnh dung v\u1ec1 c\u00e1ch li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y qua v\u00ed d\u1ee5 nh\u01b0 khi \u0111i c\u00f4ng t\u00e1c v\u00e0 mu\u1ed1n mang c\u00e1c s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i, x\u1ea3, d\u01b0\u1ee1ng t\u00f3c\u2026, hay m\u1ef9 ph\u1ea9m nh\u01b0ng l\u1ecd qu\u00e1 to th\u00ec ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd ngh\u0129 ngay \u0111\u1ebfn nh\u1eefng b\u1ed9 chi\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a Miniso \u0111\u1ec3 ti\u1ec7n mang theo. <\/span><\/p>\n

N\u1ebfu mu\u1ed1n d\u00f9ng s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i m\u1ed9t c\u00e1ch ti\u1ebft ki\u1ec7m, c\u00f3 l\u1ebd c\u00e1c chai lo\u1ea1i l\u1edbn s\u1ebd ti\u1ebft ki\u1ec7m h\u01a1n c\u00e1c g\u00f3i nh\u1ecf. <\/span><\/p>\n

\u0110\u00e2y l\u00e0 c\u00e1ch li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng trong th\u1ef1c ti\u1ec5n. V\u1eady n\u00ean c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng, th\u1eddi \u0111i\u1ec3m s\u1eed d\u1ee5ng trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\n

\"\"
Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Miniso<\/span><\/figcaption><\/figure>\n

Qua c\u00e1c th\u00f4ng tin v\u1ec1 10 c\u00e1ch t\u1ea1o li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u tr\u00ean, Sao Kim tin ch\u1eafc r\u1eb1ng c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 cho m\u00ecnh c\u00e1c b\u00e0i h\u1ecdc ri\u00eang v\u1ec1 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u1eadt \u0111\u00fang \u0111\u1eafn. N\u1ebfu c\u00e1c b\u1ea1n c\u1ea7n th\u00eam t\u01b0 v\u1ea5n v\u1ec1 c\u00e1ch t\u1ea1o li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim t\u1ea1i 0964 699 499 ho\u1eb7c <\/strong><\/span>contact@www.saokim.com.vn<\/a> nh\u00e9<\/strong><\/span><\/p>\n

Ngu\u1ed3n: Sao kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/strong><\/span><\/p>\n