{"id":321481,"date":"2018-03-30T17:21:07","date_gmt":"2018-03-30T10:21:07","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321481"},"modified":"2019-03-29T08:38:03","modified_gmt":"2019-03-29T01:38:03","slug":"start-up-co-can-chien-luoc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/start-up-co-can-chien-luoc-thuong-hieu\/","title":{"rendered":"Start-up c\u00f3 c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"

Tr\u00e1i v\u1edbi suy ngh\u0129 cho r\u1eb1ng ch\u1ec9 c\u00f3 c\u00f4ng ty l\u1edbn m\u1edbi c\u1ea7n \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span>, c\u00e1c start-up v\u00e0 doanh nghi\u1ec7p nh\u1ecf c\u0169ng c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh r\u00f5 th\u1ebf m\u1ea1nh c\u1ea1nh tranh, kh\u00e1c bi\u1ec7t h\u00f3a so v\u1edbi \u0111\u1ed1i th\u1ee7, v\u00e0 gi\u00fap h\u00ecnh th\u00e0nh ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh thu v\u00e0 th\u1ecb ph\u1ea7n. Tr\u1eeb phi b\u1ea1n l\u00e0 c\u00f4ng ty \u0111\u1ed9c quy\u1ec1n t\u1ea1i m\u1ed9t th\u1ecb tr\u01b0\u1eddng ho\u00e0n to\u00e0n kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 s\u1ea3n ph\u1ea9m thay th\u1ebf, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c ngo\u1ea1i tr\u1eeb b\u1ea1n, kh\u1ea3 n\u0103ng cao l\u00e0 b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t start-up, c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 \u0111\u1ed1i m\u1eb7t v\u1edbi th\u1eed th\u00e1ch s\u00e1ng t\u1ea1o logo d\u1ef1a v\u00e0o nh\u00e2n vi\u00ean thi\u1ebft k\u1ebf th\u1ef1c t\u1eadp v\u00e0 \u1ea3nh stock. \u0110i\u1ec1u n\u00e0y th\u1ef1c s\u1ef1 kh\u00f3 kh\u0103n ngay c\u1ea3 v\u1edbi nh\u1eefng nh\u00e2n vi\u00ean thi\u1ebft k\u1ebf c\u00f3 kinh nghi\u1ec7m v\u00ec l\u00fd do h\u1ecd kh\u00f4ng c\u00f3 chuy\u00ean m\u00f4n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. B\u00e0i vi\u1ebft sau \u0111\u00e2y s\u1ebd \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean h\u1eefu \u00edch cho c\u00e1c start-up khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh r\u00f5 ai l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/span><\/h2>\n

\u0110\u00fang nh\u01b0 c\u00e2u n\u00f3i \u201cM\u1ed9t k\u00edch c\u1ee1 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3<\/strong>\u201d, c\u00e1c start-up kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng, v\u00e0 c\u0169ng kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 tr\u1ea3i d\u00e0i tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau gi\u00fap t\u1eadp trung ph\u00e1t tri\u1ec3n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 t\u1eadp trung t\u1ed1i \u0111a ngu\u1ed3n l\u1ef1c ph\u1ee5c v\u1ee5 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00f3. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng l\u00e0 ai c\u0169ng gi\u00fap start-up l\u1ef1a ch\u1ecdn \u0111\u1ecbnh v\u1ecb v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p nh\u1ea5t.<\/span><\/p>\n

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K\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n

M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u ra \u0111\u1eddi v\u1edbi m\u1ed9t s\u1ee9 m\u1ec7nh ri\u00eang. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ee5c ti\u00eau mang l\u1ea1i doanh thu, th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t lu\u00f4n mang theo m\u00ecnh m\u1ed9t s\u1ee9 m\u1ec7nh to l\u1edbn h\u01a1n nh\u01b0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho kh\u00e1ch h\u00e0ng, hay l\u00e0m cho th\u1ebf gi\u1edbi t\u1ed1t \u0111\u1eb9p h\u01a1n theo m\u1ed9t c\u00e1ch n\u00e0o \u0111\u00f3. V\u00ed d\u1ee5, Airbnb l\u00e0 m\u1ed9t start-up \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n ra \u0111\u1eddi v\u1edbi m\u1ee5c ti\u00eau \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m \u1edf nh\u01b0 ng\u01b0\u1eddi \u0111\u1ecba ph\u01b0\u01a1ng khi \u0111i du l\u1ecbch, trong khi \u0111\u00f3 Generator Hostels c\u0169ng l\u00e0 m\u1ed9t start-up trong l\u0129nh v\u1ef1c \u0111\u1eb7t ph\u00f2ng, nh\u01b0ng \u0111\u01b0\u1ee3c l\u1eadp ra \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m cao c\u1ea5p v\u1edbi gi\u00e1 ph\u1ea3i ch\u0103ng v\u00e0 phong c\u00e1ch thi\u1ebft k\u1ebf n\u1ed5i b\u1eadt<\/em>. C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u00fd ngh\u0129a c\u1ed1t l\u00f5i, c\u00e1c gi\u00e1 tr\u1ecb ni\u1ec1m tin m\u00e0 th\u01b0\u01a1ng hi\u1ec7u theo \u0111u\u1ed5i, v\u00e0 l\u00e0 l\u00fd do m\u00e0 th\u01b0\u01a1ng hi\u1ec7u ra \u0111\u1eddi.<\/span><\/p>\n

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T\u00ecm hi\u1ec3u v\u1ec1 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh<\/strong><\/span><\/h2>\n

X\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh bao g\u1ed3m th\u1ea5u hi\u1ec3u \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh<\/strong> c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7, x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a \u0111\u1ed1i th\u1ee7 trong suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 theo d\u00f5i c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng Marketing g\u1ea7n \u0111\u00e2y c\u1ee7a \u0111\u1ed1i th\u1ee7. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c start-up x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng v\u00e0 nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u00ed d\u1ee5, m\u1ed9t start-up v\u1ec1 n\u1ea1p ti\u1ec1n \u0111i\u1ec7n tho\u1ea1i qua \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00eam d\u1ecbch v\u1ee5 mua h\u00e0ng v\u00e0 chuy\u1ec3n \u0111\u1ed3 t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb th\u1ef1c ph\u1ea9m khi nh\u1eadn th\u1ea5y th\u1ecb tr\u01b0\u1eddng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn \u0111\u00e3 c\u00f3 s\u1ef1 b\u00e3o h\u00f2a.<\/span><\/p>\n

Ngh\u0129 t\u00ean cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n

T\u00ean th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u1ea7n ph\u1ea3i m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 n\u00f3 cung c\u1ea5p, nh\u01b0ng nh\u1ea5t quy\u1ebft ph\u1ea3i c\u00f3 y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t, d\u1ec5 nh\u1edb, ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o c\u1ea3m x\u00fac. Khi \u0111ang ph\u00e2n v\u00e2n gi\u1eefa m\u1ed9t v\u00e0i c\u00e1i t\u00ean, vi\u1ebft c\u00e1c t\u00ean n\u00e0y b\u1eb1ng ch\u1eef in hoa tr\u00ean gi\u1ea5y tr\u1eafng s\u1ebd gi\u00fap b\u1ea1n ra quy\u1ebft \u0111\u1ecbnh d\u1ec5 d\u00e0ng h\u01a1n. Ngh\u0129 t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o \u0111\u1ea7y th\u1eed th\u00e1ch, tuy nhi\u00ean c\u00f3 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p s\u00e1ng t\u1ea1o t\u00ean th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 t\u00ean m\u00f4 t\u1ea3, t\u00ean ri\u00eang, t\u00ean vi\u1ebft t\u1eaft, t\u00ean li\u00ean t\u01b0\u1edfng, hay t\u00ean \u0111\u1eb7t m\u1edbi. Li\u00ean h\u1ec7 v\u1edbi chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Sao Kim \u0111\u1ec3 ch\u00fang t\u00f4i gi\u00fap b\u1ea1n \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n

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Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ean \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o 1 c\u00e1ch \u0111\u1ed9c \u0111\u00e1o<\/span><\/em><\/figcaption><\/figure>\n

Thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n

Logo l\u00e0 h\u00ecnh \u1ea3nh ph\u1ea3n chi\u1ebfu m\u00e0 t\u1ea5t c\u1ea3 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n ra th\u1ebf gi\u1edbi b\u00ean ngo\u00e0i. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, kh\u00e1ch h\u00e0ng ch\u1ec9 d\u00e0nh v\u00e0i gi\u00e2y nh\u00ecn v\u00e0o logo \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh c\u00f3 mua s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n hay kh\u00f4ng. Do \u0111\u00f3, logo th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p. Vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh stock hay google l\u00e0 kh\u00f4ng chuy\u00ean nghi\u1ec7p do kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c t\u00ednh c\u00e1 nh\u00e2n v\u00e0 kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng coi tr\u1ecdng. T\u1ea1i Sao Kim, ch\u00fang t\u00f4i lu\u00f4n c\u00f3 gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o v\u00e0 c\u00e1c h\u1ecda s\u1ef9 \u0111\u1ed3 h\u1ecda chuy\u00ean nghi\u1ec7p t\u1ed1t nghi\u1ec7p t\u1eeb c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc uy t\u00edn, v\u1edbi s\u1ed1 l\u01b0\u1ee3ng ph\u01b0\u01a1ng \u00e1n v\u00e0 ch\u1ec9nh s\u1eeda kh\u00f4ng gi\u1edbi h\u1ea1n. T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1ea1i \u0111\u00e2y.<\/a><\/strong><\/span><\/span><\/p>\n

Trong qu\u00e1 tr\u00ecnh 10 n\u0103m l\u00e0m th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang t\u00f4i \u0111\u00e3 gi\u00fap nhi\u1ec1u doanh nghi\u1ec7p start-up x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00e1c bi\u1ec7t tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c v\u00e0 ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau. Ch\u00fang t\u00f4i l\u00e0m \u0111i\u1ec1u n\u00e0y d\u1ef1a v\u00e0o vi\u1ec7c k\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 gi\u1eefa t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u0103ng l\u1ef1c s\u00e1ng t\u1ea1o. H\u00e3y li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Sao Kim ngay h\u00f4m nay qua hotline 0964.699.499<\/strong> \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n ph\u00f9 h\u1ee3p nh\u1ea5t.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n