{"id":321486,"date":"2022-04-20T01:56:33","date_gmt":"2022-04-20T01:56:33","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321486"},"modified":"2024-10-18T17:18:38","modified_gmt":"2024-10-18T10:18:38","slug":"quy-trinh-7-buoc-xay-dung-chien-luoc-thuong-hieu-chuyen-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/quy-trinh-7-buoc-xay-dung-chien-luoc-thuong-hieu-chuyen-nghiep\/","title":{"rendered":"Quy tr\u00ecnh 7 B\u01b0\u1edbc x\u00e2y d\u1ef1ng Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p d\u00e0nh cho SME"},"content":{"rendered":"\n<p><span style=\"color: #000000;\"><em>Nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m t\u01b0\u1edfng r\u1eb1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t <span><strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span> th\u00ec ch\u1ec9 c\u1ea7n c\u00f3 m\u1ed9t c\u00e1i t\u00ean chuy\u00ean nghi\u1ec7p hay m\u1ed9t logo th\u01b0\u01a1ng hi\u1ec7u ch\u1eb3ng gi\u1ed1ng ai. Kh\u00f4ng. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nhi\u1ec1u h\u01a1n th\u1ebf.<\/em><\/span><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu.webp\" alt=\"quy-trinh-xay-dung-chien-luoc-thuong-hieu\" class=\"wp-image-334300\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu.webp 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-730x382.webp 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><span style=\"\"><em style=\"color: rgb(0, 0, 0);\">H\u00e3y c\u00f9ng <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/\" target=\"_blank\"><strong><span style=\"color:#004dda\" class=\"has-inline-color\">Sao Kim<\/span><\/strong><\/a> t\u00ecm hi\u1ec3u ngay quy tr\u00ecnh 7 b\u01b0\u1edbc x\u00e2y d\u1ef1ngchi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p d\u01b0\u1edbi \u0111\u00e2y!<\/em><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\">1. T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">1.1. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/chien-luoc-thuong-hieu-la-gi.webp\" alt=\"chien-luoc-thuong-hieu-la-gi\" class=\"wp-image-334299\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/chien-luoc-thuong-hieu-la-gi.webp 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/chien-luoc-thuong-hieu-la-gi-730x382.webp 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1ea7m quan tr\u1ecdng \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi m\u1ed7i doanh nghi\u1ec7p<\/em><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ecbnh ngh\u0129a v\u1ec1 kh\u00e1i ni\u1ec7m n\u00e0y nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n: <em>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/em> l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 c\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 v\u1ea1ch ra nh\u1eb1m x\u00e2y d\u1ef1ng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh trong nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, g\u00e2y \u1ea5n t\u01b0\u1ee3ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; <strong>Xem th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/the-nao-la-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Th\u1ebf n\u00e0o l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?<\/a><\/strong> v\u00e0 ti\u00eau ch\u00ed c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><span style=\"color: #000000;\">1.2. V\u00ec sao b\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/vi-sao-phai-xay-dung-chien-luoc-thuong-hieu.webp\" alt=\"vi-sao-phai-xay-dung-chien-luoc-thuong-hieu\" class=\"wp-image-334305\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/vi-sao-phai-xay-dung-chien-luoc-thuong-hieu.webp 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/vi-sao-phai-xay-dung-chien-luoc-thuong-hieu-730x382.webp 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Hi\u1ec7n nay, c\u00f3 kh\u00f4ng \u00edt doanh nghi\u1ec7p v\u1eabn ho\u1ea1t \u0111\u1ed9ng t\u1ed1t khi kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n cho x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, n\u1ebfu c\u00e1ch th\u1ee9c n\u00e0y c\u1ee9 ti\u1ebfp di\u1ec5n trong th\u1eddi gian d\u00e0i th\u00ec \u2013 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng kh\u00f4ng nh\u1ea5t qu\u00e1n, ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n, chi ph\u00ed cao h\u01a1n m\u1ee9c trung b\u00ecnh, h\u00ecnh \u1ea3nh m\u1edd nh\u1ea1t, r\u1ea5t d\u1ec5 \u0111\u1ec3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e3ng qu\u00ean.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p \u0111\u1ec3:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\">\u0110\u1ecbnh h\u01b0\u1edbng \u0111\u00fang \u0111\u1eafn trong c\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span>. T\u1eeb \u0111\u00f3 h\u1ea1n ch\u1ebf r\u1ee7i ro, t\u0103ng t\u1ed1c hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng<\/li>\n\n\n\n<li>Gi\u1ea3m chi ph\u00ed (v\u00ec tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng kho\u1ea3n chi sai, chi k\u00e9m hi\u1ec7u qu\u1ea3)<\/li>\n\n\n\n<li><span style=\"color: #000000;\">T\u0103ng t\u00ednh c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 l\u00e0m ch\u1ee7 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">T\u1ea1o d\u1ef1ng ni\u1ec1m tin, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, ghi d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">V\u00ec v\u1eady, mu\u1ed1n ph\u00e1t tri\u1ec3n t\u1ed1t, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t quy tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, h\u01a1n h\u1eb3n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u01b0ng quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ef1c s\u1ef1 \u0111\u01a1n gi\u1ea3n?<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&gt;<em> T\u1ea3i ngay: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; nhanh ch\u00f3ng t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. Quy tr\u00ecnh 7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/h2>\n\n\n\n<p>\u00c1p d\u1ee5ng quy tr\u00ecnh ch\u1eb7t ch\u1ebd l\u00e0 c\u00e1ch \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 khi l\u00e0m b\u1ea5t c\u1ee9 vi\u1ec7c g\u00ec, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><span style=\"color: #000000;\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-1-xac-dinh-khach-hang-muc-tieu.webp\" alt=\"quy-trinh-xay-dung-chien-luoc-thuong-hieu-1-xac-dinh-khach-hang-muc-tieu\" class=\"wp-image-334301\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-1-xac-dinh-khach-hang-muc-tieu.webp 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-1-xac-dinh-khach-hang-muc-tieu-730x382.webp 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #000000;\"><em>Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/em> (hay c\u00f2n g\u1ecdi l\u00e0 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau) l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi \u2013 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a b\u1ea3n th\u00e2n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">L\u00e0m sao \u0111\u1ec3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau? \u0110\u00f3 l\u00e0 c\u00e2u h\u1ecfi t\u01b0\u1edfng ch\u1eebng nh\u01b0 \u0111\u01a1n gi\u1ea3n nh\u01b0ng nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay c\u00f2n m\u01a1 h\u1ed3 trong c\u00e2u tr\u1ea3 l\u1eddi. B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p m\u00ecnh d\u1ef1a theo <strong><em>m\u00f4 h\u00ecnh 5W<\/em><\/strong>:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\"><strong><em>WHO:<\/em><\/strong> Ai l\u00e0 ng\u01b0\u1eddi mua, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? H\u00e3y x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh d\u1ef1a theo c\u00e1c ti\u00eau ch\u00ed nh\u01b0: Gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i,&#8230;<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong><em>WHAT:<\/em><\/strong> Kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111i\u1ec1u g\u00ec \u1edf s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n?<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong><em>WHY:<\/em><\/strong> V\u00ec sao h\u1ecd quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n? H\u1ecd mua \u0111\u1ec3 l\u00e0m g\u00ec?<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong><em>WHERE:<\/em><\/strong> H\u1ecd \u1edf \u0111\u00e2u? M\u1ee9c thu nh\u1eadp c\u1ee7a h\u1ecd? B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean: v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, m\u1ee9c thu nh\u1eadp, s\u1edf th\u00edch, nhu c\u1ea7u, h\u00e0nh vi ti\u00eau d\u00f9ng,&#8230;<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong><em>WHEN:<\/em><\/strong> H\u1ecd mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n khi n\u00e0o?<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam:<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\"><strong>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a> gi\u00fap \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a> &#8211; Hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p theo t\u1eebng giai \u0111o\u1ea1n.<\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a> &#8211; Quy tr\u00ecnh x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><span style=\"color: #000000;\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ea1nh tranh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-2-xac-dinh-vi-the-canh-tranh-tren-thi-truong.webp\" alt=\"quy-trinh-xay-dung-chien-luoc-thuong-hieu-2-xac-dinh-vi-the-canh-tranh-tren-thi-truong\" class=\"wp-image-334302\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-2-xac-dinh-vi-the-canh-tranh-tren-thi-truong.webp 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-2-xac-dinh-vi-the-canh-tranh-tren-thi-truong-730x382.webp 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #000000;\">B\u00ean c\u1ea1nh vi\u1ec7c nghi\u00ean c\u1ee9u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u0169ng n\u00ean nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a m\u00ecnh. \u00d4ng cha t\u1eeb x\u01b0a c\u00f3 c\u00e2u \u201cBi\u1ebft m\u00ecnh bi\u1ebft ta, tr\u0103m tr\u1eadn tr\u0103m th\u1eafng\u201d. Quan ni\u1ec7m n\u00e0y v\u1eabn ho\u00e0n to\u00e0n \u0111\u00fang trong quy tr\u00ecnh x\u00e2y d\u1ef1ng <strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">H\u00e3y ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n, t\u00ecm hi\u1ec3u \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a t\u1eebng \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 c\u00f3 \u201cph\u01b0\u01a1ng ph\u00e1p\u201d \u0111\u00fang \u0111\u1eafn nh\u1ea5t. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c 4 c\u00e2u h\u1ecfi:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\">Th\u00f4ng \u0111i\u1ec7p m\u00e0 \u0111\u1ed1i th\u1ee7 truy\u1ec1n th\u00f4ng, g\u1eedi g\u1eafm \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc l\u00e0 g\u00ec?<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">\u0110\u00e2u l\u00e0 \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t trong s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd?<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7?<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">T\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u c\u00e1c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh, \u0111\u1eebng d\u1ea1i g\u00ec \u201csao ch\u00e9p nguy\u00ean si\u201d c\u00e1ch gi\u00fap \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng th\u00e0nh c\u00f4ng, b\u1ea1n n\u00ean s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi, t\u00ecm ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t trong s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng h\u00e3y ch\u1ecdn b\u1ea1n thay v\u00ec l\u1ef1a ch\u1ecdn \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t n\u00e0y s\u1ebd tr\u1edf th\u00e0nh d\u1ea5u \u1ea5n trong m\u1eaft kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\">B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng v\u00e0 c\u01a1 h\u1ed9i tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-3-xac-dinh-xu-huong-va-co-hoi.webp\" alt=\"quy-trinh-xay-dung-chien-luoc-thuong-hieu-3-xac-dinh-xu-huong-va-co-hoi\" class=\"wp-image-334303\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-3-xac-dinh-xu-huong-va-co-hoi.webp 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-3-xac-dinh-xu-huong-va-co-hoi-730x382.webp 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #000000;\">Xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng (Market Trend) l\u00e0 vi\u1ec7c thay \u0111\u1ed5i, di chuy\u1ec3n h\u01b0\u1edbng \u0111i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed1i v\u1edbi m\u1ed7i ng\u00e0nh h\u00e0ng, m\u1ed7i lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 l\u1ea1i c\u00f3 nh\u1eefng xu h\u01b0\u1edbng kh\u00e1c nhau. N\u1ebfu b\u1ea1n c\u1ee9 \u0111i theo m\u00e3i m\u1ed9t h\u01b0\u1edbng \u0111i l\u1ed7i th\u1eddi th\u00ec s\u1edbm mu\u1ed9n b\u1ea1n c\u0169ng s\u1ebd b\u1ecb th\u1ecb tr\u01b0\u1eddng \u0111\u1ea9y l\u1ea1i \u1edf ph\u00eda sau.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">T\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, b\u1ea1n c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u01a1 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u00f4ng qua qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 nh\u1eadn bi\u1ebft nh\u1eefng bi\u1ebfn \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3, d\u1ef1 li\u1ec7u c\u00e1c h\u01b0\u1edbng \u0111i, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 \u0111\u1ec3 \u00fd t\u1edbi v\u00e0 khai th\u00e1c, t\u00ecm h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn, ph\u00f9 h\u1ee3p, s\u00e1ng t\u1ea1o, t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1eb7c bi\u1ec7t cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Nh\u1eefng c\u01a1 h\u1ed9i l\u00e0 h\u1ea5p d\u1eabn v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u00e1p \u1ee9ng m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 nh\u01b0: \u01b0\u1edbc l\u01b0\u1ee3ng \u0111\u1ed9 ph\u00f9 h\u1ee3p \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing, t\u00ednh kh\u1ea3 thi v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Ch\u1edd ch\u00fat<\/strong>: T\u1ea3i ngay cu\u1ed1n s\u00e1ch <strong>Corporate Branding<\/strong>, \u0111\u1ec3 hi\u1ec3u to\u00e0n di\u1ec7n v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.saokim.com.vn\/ebook-branding\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/12\/tai-ngay-ebook-corporate-branding.png\" alt=\"Ebook Corporate Branding\" class=\"wp-image-333474\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/12\/tai-ngay-ebook-corporate-branding.png 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/12\/tai-ngay-ebook-corporate-branding-500x500.png 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/12\/tai-ngay-ebook-corporate-branding-400x400.png 400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><span style=\"color: #000000;\">B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-4-xac-dinh-gia-tri-cot-loi-cua-thuong-hieu.webp\" alt=\"quy-trinh-xay-dung-chien-luoc-thuong-hieu-4-xac-dinh-gia-tri-cot-loi-cua-thuong-hieu\" class=\"wp-image-334304\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-4-xac-dinh-gia-tri-cot-loi-cua-thuong-hieu.webp 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/04\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-4-xac-dinh-gia-tri-cot-loi-cua-thuong-hieu-730x382.webp 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #000000;\">H\u1ec7 th\u1ed1ng <strong>gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong> hay c\u00f2n g\u1ecdi l\u00e0 <strong>Core Value<\/strong> l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 thi\u1ebft y\u1ebfu v\u00e0 l\u00e2u d\u00e0i, l\u00e0 b\u1ed9 quy t\u1eafc h\u01b0\u1edbng d\u1eabn chi ti\u1ebft, \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh vi c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng th\u00ec b\u1ea1n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi: \u0110\u00e2u l\u00e0 ni\u1ec1m tin \u2013 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p b\u1ea1n? N\u1ebfu kh\u00f4ng c\u00f3 y\u1ebfu t\u1ed1 n\u00e0y th\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i l\u00e2u trong th\u1ecb tr\u01b0\u1eddng v\u00e0 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><span style=\"color: #000000;\">B\u01b0\u1edbc 5: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<em><span style=\"color: #ff6600;\"><\/span><\/em><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/5-Dinh-vi-thuong-hieu-la-buoc-quan-trong-nhat-trong-quy-trinh-xay-dung-chien-luoc-thuong-hieu.jpg\" alt=\"\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-321491\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/5-Dinh-vi-thuong-hieu-la-buoc-quan-trong-nhat-trong-quy-trinh-xay-dung-chien-luoc-thuong-hieu.jpg 700w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/5-Dinh-vi-thuong-hieu-la-buoc-quan-trong-nhat-trong-quy-trinh-xay-dung-chien-luoc-thuong-hieu-80x60.jpg 80w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/em><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng <\/span><strong style=\"color: #000000;\">\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng&nbsp;<\/strong><span style=\"color: #000000;\"><b>hi\u1ec7u<\/b>&nbsp;l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p mu\u1ed1n kh\u00e1ch h\u00e0ng li\u00ean t\u01b0\u1edfng t\u1edbi khi nh\u1eafc \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, l\u00e0 vi\u1ec7c t\u1ea1o n\u00ean v\u1ecb th\u1ebf kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/span><\/p>\n\n\n\n<p><strong><span style=\"color: #000000;\">B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean 9 chi\u1ebfn l\u01b0\u1ee3c sau:<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o t\u00ednh n\u0103ng<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o m\u1ed1i quan h\u1ec7<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o mong \u01b0\u1edbc<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o v\u1ea5n \u0111\u1ec1\/ gi\u1ea3i ph\u00e1p<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o \u0111\u1ed1i th\u1ee7<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o c\u1ea3m x\u00fac<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb d\u1ef1a v\u00e0o c\u00f4ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong><a rel=\"noopener\" style=\"color:#004dda\" href=\"https:\/\/www.saokim.com.vn\/blog\/dinh-vi-thuong-hieu-va-9-phuong-phap-brand-positioning\/\" target=\"_blank\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/a> <\/strong>v\u00e0 9 Ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/em><\/li>\n\n\n\n<li><a style=\"color: #004dda;\" rel=\"noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/tai-sao-moi-doanh-nghiep-can-phai-dinh-vi-thuong-hieu\/\" target=\"_blank\"><strong><em>T\u1ea1i sao c\u1ea7n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><\/a>?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><strong>B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/10\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-DABACO-GROUP-13.jpg\" alt=\"B\u1ed9 nh\u1eadn di\u1ec7n \u1ea5n ph\u1ea9m v\u0103n ph\u00f2ng c\u1ee7a DABACO do Sao Kim thi\u1ebft k\u1ebf\" class=\"wp-image-333824\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/10\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-DABACO-GROUP-13.jpg 1920w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/10\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-DABACO-GROUP-13-730x411.jpg 730w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/10\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-DABACO-GROUP-13-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng <strong>nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 vi\u1ec7c c\u00e1 bi\u1ec7t h\u00f3a, c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, khi\u1ebfn n\u00f3 ch\u1eb3ng gi\u1ed1ng ai, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu trong quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p. H\u00e3y c\u00e1 bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch, h\u00ecnh m\u1eabu cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u00f4ng qua:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\">T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">Logo<\/span><\/li>\n\n\n\n<li>M\u00e0u s\u1eafc<\/li>\n\n\n\n<li><span style=\"color: #000000;\">Bi\u1ec3u t\u01b0\u1ee3ng<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">Nh\u1ea1c hi\u1ec7u<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">Kh\u1ea9u hi\u1ec7u<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">Th\u00f4ng \u0111i\u1ec7p<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">&#8230;<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"405\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/6-Y-nghia-cac-mau-sac-trong-nhan-dien-thuong-hieu.jpg\" alt=\"\u00dd ngh\u0129a m\u00e0u s\u1eafc trong thi\u1ebft k\u1ebf\" class=\"wp-image-321492\" style=\"width:730px;height:476px\" title=\"\u00dd ngh\u0129a m\u00e0u s\u1eafc trong thi\u1ebft k\u1ebf\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/6-Y-nghia-cac-mau-sac-trong-nhan-dien-thuong-hieu.jpg 620w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/6-Y-nghia-cac-mau-sac-trong-nhan-dien-thuong-hieu-80x52.jpg 80w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color: #000000;\"><em>\u00dd ngh\u0129a c\u00e1c m\u00e0u s\u1eafc trong nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/em><\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Khi thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc t\u1edbi 5 y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng sau:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\">D\u1ec5 nh\u1edb<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">C\u00f3 \u00fd ngh\u0129a<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">D\u1ec5 chuy\u1ec3n \u0111\u1ed5i<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">D\u1ec5 th\u00edch nghi<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">D\u1ec5 b\u1ea3o h\u1ed9<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>NOTE: B\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u h\u1ed7 tr\u1ee3 thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1ee3c l\u1ea1i, thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t l\u00e0m cho chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u00eam v\u1eefng ch\u1eafc, truy\u1ec1n t\u1ea3i \u0111\u00fang tinh th\u1ea7n t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n<span style=\"--tl-form-height-m:452.094px;--tl-form-height-t:554.609px;--tl-form-height-d:554.609px;\" class=\"tl-placeholder-f-type-shortcode_333517 tl-preload-form\"><span><\/span><\/span>\n\n\n<p><strong>&nbsp;&gt; <\/strong><em>Xem th\u00eam: 7 \u00dd t\u01b0\u1edfng<\/em><strong><em> <a style=\"color: #004dda;\" rel=\"noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/7-y-tuong-doc-dao-de-xay-dung-nhan-dien-thuong-hieu-cho-doanh-nghiep\/\" target=\"_blank\">\u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/em><\/strong><em>chuy\u00ean nghi\u1ec7p, \u1ea5n t\u01b0\u1ee3ng<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #000000;\"><strong>B\u01b0\u1edbc 7: Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu trong quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 vi\u1ec7c duy tr\u00ec v\u1ecb th\u1ebf, h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u00f9 t\u1ea7m c\u1ee1 \u0111\u1ebfn m\u1ee9c n\u00e0o n\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00ec h\u00ecnh \u1ea3nh s\u1ebd m\u1edd nh\u1ea1t d\u1ea7n, m\u1ea5t d\u1ea7n ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">\u0110\u1eb7c bi\u1ec7t, th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n, c\u1ea1nh tranh m\u1ea1nh m\u1ebd nh\u01b0 hi\u1ec7n nay, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i l\u00e0m n\u1ebfu mu\u1ed1n s\u1ed1ng s\u00f3t.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Xem th\u00eam: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; quy tr\u00ecnh v\u00e0 c\u00e1ch th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\"><span style=\"color: #000000;\">3. L\u01b0u \u00fd trong quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/span><\/h2>\n\n\n\n<p><span style=\"color: #000000;\">B\u00ean c\u1ea1nh vi\u1ec7c th\u1ef1c hi\u1ec7n quy tr\u00ecnh 5 b\u01b0\u1edbc tr\u00ean \u0111\u00e2y, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p c\u0169ng c\u1ea7n l\u01b0u \u00fd nh\u1eefng v\u1ea5n \u0111\u1ec1 ch\u00ednh sau:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><span style=\"color: #000000;\">3.1. X\u00e2y d\u1ef1ng s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn doanhh nghi\u1ec7p<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 m\u1ee5c \u0111\u00edch m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n t\u1ed3n t\u1ea1i, l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh trong vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n h\u1ea3o l\u00e0 Nike. <em>\u201cMang l\u1ea1i c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi cho t\u1ea5t c\u1ea3 c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u00ean th\u1ebf gi\u1edbi\u201d<\/em> l\u00e0 s\u1ee9 m\u1ec7nh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y mu\u1ed1n \u0111\u1ea1t t\u1edbi, tagline n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi c\u1ee7a Nike \u0111\u00e3 ph\u1ea7n n\u00e0o kh\u1eb3ng \u0111\u1ecbnh \u0111i\u1ec1u n\u00e0y \u2013 \u201cJust do it\u201d.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00e1t v\u1ecdng, l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai, c\u00f3 th\u1ec3 l\u00e0 t\u01b0\u01a1ng lai d\u00e0i h\u1ea1n 10 \u2013 20 n\u0103m. T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n m\u01b0\u1eddng t\u01b0\u1ee3ng ra h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mang l\u1ea1i cho h\u1ecd.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">S\u1edf d\u0129 x\u00e2y d\u1ef1ng t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong 5 b\u01b0\u1edbc c\u1ee7a quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u b\u1edfi l\u1ebd n\u00f3 c\u00f3 vai tr\u00f2 nh\u01b0 m\u1ed9t th\u1ea5u k\u00ednh h\u1ed9i t\u1ee5 nh\u1eefng \u0111i\u1ec3m ti\u00eau bi\u1ec3u, n\u1ed5i b\u1eadt nh\u1ea5t trong doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng nh\u1eefng c\u00f4ng vi\u1ec7c n\u00ean l\u00e0m v\u00e0 kh\u00f4ng n\u00ean l\u00e0m \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p l\u1edbn m\u1ea1nh trong t\u01b0\u01a1ng lai.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u00e1p \u1ee9ng 3 y\u00eau c\u1ea7u:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #000000;\">T\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, m\u1ee5c ti\u00eau xuy\u00ean su\u1ed1t trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">Nh\u1ea5t qu\u00e1n trong vi\u1ec7c l\u00e3nh \u0111\u1ea1<\/span>o<\/li>\n\n\n\n<li><span style=\"color: #000000;\">\u0110\u1ed9ng vi\u00ean, kh\u00edch l\u1ec7 tinh th\u1ea7n c\u1ee7a to\u00e0n th\u1ec3 nh\u00e2n vi\u00ean v\u00e0 qu\u1ea3n l\u00fd doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><span style=\"color: #000000;\">3.2. T\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ecdi m\u1eb7t c\u1ee7a doanh nghi\u1ec7p<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n, ph\u1ea3n chi\u1ebfu trong b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec kh\u00e1ch h\u00e0ng th\u1ea5y. H\u00ecnh \u1ea3nh, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n b\u1eb1ng h\u00ecnh v\u1ebd, logo, bi\u1ec3u t\u01b0\u1ee3ng,\u2026 m\u00e0 n\u00f3 c\u00f2n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua nh\u1eefng th\u1ee9 v\u00f4 c\u00f9ng \u0111\u01a1n gi\u1ea3n nh\u01b0: trang ph\u1ee5c nh\u00e2n vi\u00ean, m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p, c\u00e1ch b\u1ea1n giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh,\u2026<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><span style=\"color: #000000;\">3.3. Lu\u00f4n gi\u1eef s\u1ef1 nh\u1ea5t qu\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n\n\n\n<p><span style=\"color: #000000;\">S\u1ebd ch\u1eb3ng ai \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 chuy\u00ean nghi\u1ec7p n\u1ebfu b\u1ea1n c\u1ee9 li\u00ean t\u1ee5c thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n nh\u1ea5t qu\u00e1n t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i, \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ea5y v\u00e0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/the-nao-la-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>7 Ti\u00eau ch\u00ed c\u1ea7n th\u1ecfa m\u00e3n trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>Nh\u01b0 v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y Sao Kim \u0111\u00e3 gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 Quy tr\u00ecnh 7 b\u01b0\u1edbc <strong>x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> cho SME v\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Sao Kim hi v\u1ecdng b\u1ea1n hi\u1ec3u v\u00e0 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u1ef1c t\u1ebf. Ho\u1eb7c n\u1ebfu b\u1ea1n c\u1ea7n \u0111\u01a1n v\u1ecb \u0111\u1ed3ng h\u00e0nh&#8230;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>&gt; Tham kh\u1ea3o ngay d\u1ecbch v\u1ee5 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\"><strong>T\u01b0 v\u1ea5n Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\">M\u1ed9t \u0111i\u1ec1u l\u01b0u \u00fd n\u1eefa: T\u00ednh nh\u1ea5t qu\u00e1n trong th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 b\u1eaft bu\u1ed9c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i gi\u1eef nguy\u00ean h\u00ecnh \u1ea3nh nh\u01b0 khi m\u1edbi ra \u0111\u1eddi. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u00e1p \u1ee9ng s\u1ef1 ph\u00e1t tri\u1ec3n, nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 gi\u1eef nguy\u00ean y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/rebranding-la-gi-quy-trinh-rebranding\/\" target=\"_blank\"><strong>Rebranding l\u00e0 g\u00ec<\/strong><\/a>? 7 B\u01b0\u1edbc th\u1ef1c hi\u1ec7n Rebranding hi\u1ec7u qu\u1ea3<\/li>\n\n\n\n<li>5 B\u01b0\u1edbc <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-buoc-de-trien-khai-xay-dung-thuong-hieu-manh-hieu-qua\/\" target=\"_blank\"><strong>tri\u1ec3n khai x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> m\u1ea1nh m\u1ebd<\/li>\n\n\n\n<li>4 B\u01b0\u1edbc <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/4-buoc-danh-gia-nhanh-hien-trang-thuong-hieu-doanh-nghiep\/\" target=\"_blank\"><strong>\u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 cao<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li>Gi\u1ea3i ph\u00e1p n\u00e2ng cao <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #XayDungThuongHieu #Branding<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_1064168853\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/logoart.vn\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf logo uy t\u00edn\">Thi\u1ebft k\u1ebf logo uy t\u00edn<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/Copywriter.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"s\u00e1ng t\u00e1c slogan\">S\u00e1ng t\u00e1c slogan<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/dattenthuonghieu.com\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean c\u00f4ng ty\">\u0111\u1eb7t t\u00ean c\u00f4ng ty<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m t\u01b0\u1edfng r\u1eb1ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u00ec ch\u1ec9 c\u1ea7n c\u00f3 m\u1ed9t c\u00e1i t\u00ean chuy\u00ean nghi\u1ec7p hay m\u1ed9t logo th\u01b0\u01a1ng hi\u1ec7u ch\u1eb3ng gi\u1ed1ng ai. Kh\u00f4ng. Chi\u1ebfn l\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nhi\u1ec1u h\u01a1n th\u1ebf.<\/p>\n","protected":false},"author":44,"featured_media":334300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[1018,867,19,91],"class_list":["post-321486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-nhan-dien-thuong-hieu-san-pham","tag-tu-van-thuong-hieu","tag-xay-dng-thng-hiu","tag-dnh-v-thng-hiu"],"acf":[],"views":37809,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321486"}],"version-history":[{"count":1,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321486\/revisions"}],"predecessor-version":[{"id":334307,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321486\/revisions\/334307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/334300"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}