{"id":321497,"date":"2018-04-02T17:35:32","date_gmt":"2018-04-02T10:35:32","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321497"},"modified":"2019-03-29T08:35:17","modified_gmt":"2019-03-29T01:35:17","slug":"8-cach-xay-dung-thuong-hieu-hieu-qua-tu-van-hoa-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/8-cach-xay-dung-thuong-hieu-hieu-qua-tu-van-hoa-doanh-nghiep\/","title":{"rendered":"8 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 t\u1eeb v\u0103n h\u00f3a doanh nghi\u1ec7p"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\"><strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/nhan-dien-thuong-hieu-doanh-nghiep\/\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/strong>t\u1eeb v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i h\u1ee3p l\u00fd v\u00e0 \u0111\u00fang \u0111\u1eafn. B\u1edfi trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay, v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh, l\u00e0 h\u00ecnh \u1ea3nh v\u00e0 l\u00e0 c\u00e1ch l\u00e0m th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. V\u1eady c\u00f3 nh\u1eefng c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb v\u0103n h\u00f3a doanh nghi\u1ec7p n\u00e0o? <strong>H\u00e3y c\u00f9ng Sao Kim \u0111i t\u00ecm hi\u1ec3u 8 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb v\u0103n h\u00f3a doanh nghi\u1ec7p d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/strong><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u &#8211; L\u1eafng nghe kh\u00e1ch h\u00e0ng\u00a0<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u201cKh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf\u201d, c\u00e2u ch\u00e2m ng\u00f4n \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p n\u1eb1m l\u00f2ng nh\u01b0ng kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng th\u1ef1c hi\u1ec7n t\u1ed1t \u0111i\u1ec1u n\u00e0y. H\u01a1n n\u1eefa, s\u1ef1 chuy\u00ean nghi\u1ec7p n\u00e0y c\u1ea7n ph\u1ea3i c\u00f3 t\u00ednh \u0111\u1ed3ng b\u1ed9 trong m\u1ed7i c\u00e1 nh\u00e2n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Zappos, nh\u00e0 b\u00e1n l\u1ebb qu\u1ea7n \u00e1o v\u00e0 gi\u1ea7y d\u00e9p online l\u1edbn \u1edf M\u1ef9 c\u00f3 m\u1ed9t quy t\u1eafc \u0111\u1eb7c bi\u1ec7t \u00a0m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec3m nh\u1ea5n v\u0103n h\u00f3a \u1edf doanh nghi\u1ec7p n\u00e0y \u2013 \u0111\u00f3 l\u00e0, t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean khi \u1ee9ng tuy\u1ec3n v\u00e0o Zappos \u0111\u1ec1u ph\u1ea3i tr\u1ea3i qua giai \u0111o\u1ea1n \u0111\u00e0o t\u1ea1o v\u00e0 th\u1eed s\u1ee9c \u1edf v\u1ecb tr\u00ed t\u01b0 v\u1ea5n ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ea1i trung t\u00e2m nghe g\u1ecdi v\u00e0 gi\u1ea3i \u0111\u00e1p. V\u00e0 h\u1ecd lu\u00f4n gi\u1eef v\u1eefng \u0111\u01b0\u1ee3c 2 ti\u00eau ch\u00ed sau:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Th\u1eddi gian ph\u1ea3n h\u1ed3i: &lt; 20 ph\u00fat<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0T\u1ec9 l\u1ec7 ph\u1ea3n h\u1ed3i: 100 ph\u1ea7n tr\u0103m<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Quy t\u1eafc n\u00e0y \u0111\u01b0\u1ee3c Zappos \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 m\u1ecdi nh\u00e2n vi\u00ean t\u1ea1i m\u1ecdi v\u1ecb tr\u00ed tuy\u1ec3n ng\u01b0\u1eddi. \u00a0Qua \u0111\u00f3, nh\u00e2n s\u1ef1 c\u00f3 th\u1ec3 hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch th\u1ee9c giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng. Zappos cho r\u1eb1ng \u201c\u0111em \u0111\u1ebfn d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 h\u00e0i l\u00f2ng m\u00e0 ng\u1ea1c nhi\u00ean d\u1ebfn m\u1ee9c g\u1eb7p ai c\u0169ng gi\u1edbi thi\u1ec7u v\u1ec1 Zappos\u201d m\u1edbi l\u00e0 \u0111i\u1ec1u th\u00e0nh c\u00f4ng v\u1edbi c\u00f4ng ty.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">V\u00ec v\u0103n h\u00f3a doanh nghi\u1ec7p n\u00e0y m\u00e0 Zappos \u0111\u00e3 l\u00e0m n\u00ean t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 giao ti\u1ebfp tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-321498 size-full aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/zappos...jpg\" alt=\"\" width=\"602\" height=\"387\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/zappos...jpg 602w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/zappos..-80x51.jpg 80w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Th\u01b0\u01a1ng hi\u1ec7u Zappo<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u &#8211; T\u00f4n tr\u1ecdng c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">T\u00f4n tr\u1ecdng c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng (quan t\u00e2m \u0111\u1ebfn ph\u1ea3n \u1ee9ng, suy ngh\u0129, nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng) l\u00e0 \u0111i\u1ec1u doanh nghi\u1ec7p n\u00e0o c\u0169ng hi\u1ec3u nh\u01b0ng kh\u00f4ng ph\u1ea3i c\u0169ng l\u00e0m \u0111\u01b0\u1ee3c. \u0110\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m c\u00f3 s\u1ef1 thay \u0111\u1ed5i v\u1ec1 c\u00e1c m\u1ee9c gi\u00e1 th\u00ec vi\u1ec7c n\u00e0y th\u1ef1c s\u1ef1 s\u1ebd t\u00e1c \u0111\u1ed9ng l\u1edbn t\u1edbi th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">V\u00e0o n\u0103m 2016, c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i Weibo, facebook,&#8230; truy\u1ec1n tay m\u1ed9t \u0111o\u1ea1n clip do c\u00f4ng ty Akagi s\u1ea3n xu\u1ea5t. Trong video, m\u1ed9t \u0111\u00e1m \u0111\u00f4ng kho\u1ea3ng 100 nh\u00e2n vi\u00ean, d\u1eabn \u0111\u1ea7u l\u00e0 v\u1ecb gi\u00e1m \u0111\u1ed1c, \u0111\u1ee9ng x\u1ebfp h\u00e0ng ngay ng\u1eafn tr\u01b0\u1edbc c\u1ed5ng tr\u1ee5 s\u1edf c\u00f4ng ty, khu\u00f4n m\u1eb7t t\u1ecf r\u00f5 s\u1ef1 c\u0103ng th\u1eb3ng r\u1ed3i h\u1ecd \u0111\u1ed3ng lo\u1ea1t c\u00fai g\u1eadp ng\u01b0\u1eddi, bi\u1ec3u th\u1ecb s\u1ef1 h\u1ed1i ti\u1ebfc v\u00ec ph\u1ea3i t\u0103ng gi\u00e1 kem Gari Gari Kun, t\u1eeb 60 Y\u00ean (kho\u1ea3ng 12.000 VN\u0110) l\u00ean \u0111\u1ebfn 70 Y\u00ean (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 14.000 VN\u0110). <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh r\u00f5 n\u00e9t s\u1ef1 t\u00f4n tr\u1ecdng c\u1ea3m x\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1ef1 ch\u00e2n th\u00e0nh c\u1ee7a m\u1ed9t h\u00e3ng kem c\u00f3 tu\u1ed5i \u0111\u1eddi h\u01a1n 25 n\u0103m khi\u1ebfn c\u00e1c kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m th\u1ea5y phi\u1ec1n l\u00f2ng khi ph\u1ea3i mua m\u00f3n kem \u0111\u00e3 t\u0103ng 10 Y\u00ean sau khi xem xong l\u1eddi xin l\u1ed7i c\u1ee7a Akagi. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">V\u00e0 v\u1edbi c\u00e1ch l\u00e0m n\u00e0y, Akagi \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh trong vi\u1ec7c bi\u1ebfn c\u1ea3m x\u00fac ti\u00eau c\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi s\u1ea3n ph\u1ea9m t\u0103ng gi\u00e1 tr\u1edf th\u00e0nh c\u1ea3m x\u00fac t\u00edch c\u1ef1c. C\u00e1ch \u1ee9ng x\u1eed tuy\u1ec7t v\u1eddi n\u00e0y khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u Akagi \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng, y\u00eau qu\u00fd h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter wp-image-321499 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/aaa-1459683206539.gif\" alt=\"\" width=\"480\" height=\"270\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/aaa-1459683206539.gif 480w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/aaa-1459683206539-80x45.gif 80w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Doanh nghi\u1ec7p Akagi xin l\u1ed7i<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: L\u00e0m t\u1eeb thi\u1ec7n &#8211; n\u00e9t v\u0103n h\u00f3a \u0111\u1eb9p c\u1ee7a doanh nghi\u1ec7p<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">L\u00e0m t\u1eeb thi\u1ec7n \u0111\u1ec3 th\u1ec3 hi\u1ec7n v\u0103n h\u00f3a doanh nghi\u1ec7p qua \u0111\u00f3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch l\u00e0m mang l\u1ea1i nh\u1eefng t\u00edn hi\u1ec7u t\u00edch c\u1ef1c l\u00e2u d\u00e0i cho c\u00e1c doanh nghi\u1ec7p b\u1edfi:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400; color: #000000;\">L\u00e0m t\u1eeb thi\u1ec7n gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao uy t\u00edn<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">T\u1eeb thi\u1ec7n l\u00e0 vi\u1ec7c l\u00e0m xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng t\u1ea5m l\u00f2ng cao c\u1ea3, l\u00e0 cho \u0111i m\u00e0 kh\u00f4ng mong nh\u1eadn l\u1ea1i. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n lu\u00f4n \u0111\u01b0\u1ee3c t\u00f4n vinh v\u00e0 \u0111\u1ec1 cao \u0111\u1ebfn v\u1eady. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 ngh\u0129 \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u n\u00e0y, m\u1ed9t doanh nghi\u1ec7p bi\u1ebft quan t\u00e2m \u0111\u1ebfn nh\u1eefng s\u1ed1 ph\u1eadn b\u1ea5t h\u1ea1nh, h\u1eb3n l\u00e0 doanh nghi\u1ec7p \u0111\u00e1ng n\u1ec3 ph\u1ee5c. M\u1ed9t doanh nghi\u1ec7p cho \u0111i m\u00e0 kh\u00f4ng m\u00e0ng nh\u1eadn l\u1ea1i, h\u1eb3n l\u00e0 m\u1ed9t doanh nghi\u1ec7p t\u1ed1t \u0111\u1eb9p v\u1edbi v\u0103n h\u00f3a ho\u00e0n ch\u1ec9nh. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, gi\u00fap t\u1ea1o cho doanh nghi\u1ec7p m\u1ed9t uy t\u00edn v\u1eefng v\u00e0ng.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">H\u01a1n 21 n\u0103m qua, OMO \u0111\u00e3 tr\u1edf th\u00e0nh nh\u00e3n h\u00e0ng gi\u1eb7t t\u1ea9y \u0111\u01b0\u1ee3c m\u1ecdi gia \u0111\u00ecnh Vi\u1ec7t Nam y\u00eau chu\u1ed9ng. V\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 d\u1eabn \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng \u0111\u00f3 c\u1ee7a OMO ch\u00ednh l\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u00f3ng g\u00f3p trong c\u00f4ng t\u00e1c x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a nh\u00e3n h\u00e0ng. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">K\u1ec3 t\u1eeb n\u0103m 2006, OMO th\u00f4ng qua H\u1ee3p t\u00e1c li\u00ean ng\u00e0nh gi\u1eefa Qu\u1ef9 Unilever Vi\u1ec7t Nam v\u00e0 B\u1ed9 gi\u00e1o d\u1ee5c \u0110\u00e0o t\u1ea1o &#8211; V\u1ee5 Gi\u00e1o d\u1ee5c Ti\u1ec3u h\u1ecdc c\u00f9ng th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh \u201cT\u0103ng c\u01b0\u1eddng gi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng vui ch\u01a1i ngo\u1ea1i kh\u00f3a cho tr\u1ebb em Vi\u1ec7t Nam\u201d. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">V\u00e0 <\/span><span style=\"font-weight: 400;\">ch\u01b0\u01a1ng tr\u00ecnh \u201cC\u00f9ng OMO x\u00e2y d\u1ef1ng s\u00e2n ch\u01a1i cho tr\u1ebb em Vi\u1ec7t Nam\u201d l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng trong ch\u01b0\u01a1ng tr\u00ecnh h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n n\u00e0y nh\u1eb1m m\u1ee5c ti\u00eau g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n th\u1ec3 ch\u1ea5t c\u1ee7a tr\u1ebb em Vi\u1ec7t Nam c\u0169ng nh\u01b0 c\u1ea3i thi\u1ec7n \u0111i\u1ec1u ki\u1ec7n v\u1ec7 sinh s\u1ee9c kh\u1ecfe c\u1ee7a h\u1ecdc sinh ti\u1ec3u h\u1ecdc. <\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Sau 5 n\u0103m tri\u1ec3n khai, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 r\u1ea5t \u0111\u00e1ng kh\u00edch l\u1ec7.Th\u00f4ng qua Qu\u1ef9 Unilever Vi\u1ec7t Nam, Omo \u0111\u00e3 mang l\u1ea1i \u0111i\u1ec1u ki\u1ec7n vui ch\u01a1i, ph\u00e1t tri\u1ec3n th\u1ec3 ch\u1ea5t cho h\u00e0ng tr\u0103m ng\u00e0n h\u1ecdc sinh l\u1ee9a tu\u1ed5i 6 &#8211; 12 qua vi\u1ec7c l\u1eafp \u0111\u1eb7t \u0111\u01b0\u1ee3c g\u1ea7n 200 s\u00e2n ch\u01a1i t\u1ea1i c\u00e1c tr\u01b0\u1eddng ti\u1ec3u h\u1ecdc tr\u00ean c\u1ea3 n\u01b0\u1edbc. V\u00e0 13 s\u00e2n ch\u01a1i c\u00f4ng c\u1ed9ng t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 ch\u00ednh, trong \u0111\u00f3 c\u00f3 3 s\u00e2n ch\u01a1i v\u1edbi quy m\u00f4 l\u1edbn t\u1ea1i c\u00e1c c\u00f4ng vi\u00ean trung t\u00e2m \u1edf H\u00e0 N\u1ed9i, TP. HCM v\u00e0 \u0110\u00e0 N\u1eb5ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Ri\u00eang trong n\u0103m 2012, \u0111\u00e3 c\u00f3 h\u01a1n 3 tri\u1ec7u tr\u1ebb em \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i tr\u1ef1c ti\u1ebfp v\u00e0 14,5 tr\u1ebb em v\u00e0 b\u00e0 m\u1eb9 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i gi\u00e1n ti\u1ebfp t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau c\u1ee7a d\u1ef1 \u00e1n chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n n\u00e0y.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">OMO c\u0169ng \u0111\u00e3 t\u1ed5 ch\u1ee9c h\u00e0ng lo\u1ea1t c\u00e1c bu\u1ed5i h\u1ed9i th\u1ea3o chuy\u00ean \u0111\u1ec1 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c ph\u1ee5c v\u1ee5 h\u00e0ng ng\u00e0n gi\u00e1o vi\u00ean, c\u00e1c chuy\u00ean gia gi\u00e1o d\u1ee5c th\u1ec3 ch\u1ea5t; c\u0169ng nh\u01b0 tham gia t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u00e1o d\u1ee5c c\u00f4ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 ph\u1ee5 huynh h\u1ecdc sinh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter wp-image-321500 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/xay-dung-thuong-hieu-3-bai-3.jpg\" alt=\"\" width=\"400\" height=\"265\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/xay-dung-thuong-hieu-3-bai-3.jpg 400w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/xay-dung-thuong-hieu-3-bai-3-80x53.jpg 80w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 S\u00e2n ch\u01a1i ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf t\u1ea1i c\u00f4ng vi\u00ean Tao \u0110\u00e0n (Tp. HCM)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-321501 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/xay-dung-thuong-hieu-4-bai-3.png\" alt=\"\" width=\"720\" height=\"274\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/xay-dung-thuong-hieu-4-bai-3.png 720w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/xay-dung-thuong-hieu-4-bai-3-80x30.png 80w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 C\u00f4ng vi\u00ean Gia \u0110\u1ecbnh \u0111\u01b0\u1eddng Ho\u00e0ng Minh Gi\u00e1m &#8211; HN<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00ec nh\u00e2n vi\u00ean, v\u00ec c\u1ed9ng \u0111\u1ed3ng, m\u1edbi c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd \u201cy\u00eau\u201d v\u00e0 \u201ctrung th\u00e0nh\u201d c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y ki\u1ebfn t\u1ea1o n\u00ean doanh nghi\u1ec7p b\u1ec1n v\u1eefng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u2013 \u0111\u00f3 l\u00e0 th\u1ee9 d\u00f9 \u0111\u1ed1i th\u1ee7 c\u00f3 l\u1ea5y \u0111\u01b0\u1ee3c m\u1ecdi th\u00f4ng tin kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u0169ng kh\u00f4ng \u201c\u0111\u00e1nh c\u1eafp\u201d \u0111\u01b0\u1ee3c tr\u00e1i tim h\u1ecd \u0111\u00e3 g\u1eedi trao cho th\u01b0\u01a1ng hi\u1ec7u \u01b0a th\u00edch.<\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>V\u0103n h\u00f3a doanh nghi\u1ec7p &#8211; C\u00e1 nh\u00e2n h\u00f3a kh\u00e1ch h\u00e0ng<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">X\u01b0ng h\u00f4 v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00ean th\u1eadt c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c xem l\u00e0 ph\u01b0\u01a1ng pha\u0301p t\u1ea1o v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u00f4i tr\u01b0\u01a1\u0300ng truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed1t nh\u1ea5t. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi d\u1ef1a v\u00e0o vi\u1ec7c giao ti\u1ebfp c\u00e1 nh\u00e2n \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd.<br \/>\n<\/span><span style=\"font-weight: 400;\">S\u1ef1 c\u00e1 nh\u00e2n h\u00f3a s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng lu\u00f4n c\u1ea3m th\u1ea5y m\u00ecnh quan tr\u1ecdng h\u01a1n, c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c v\u00e0 quan t\u00e2m h\u01a1n, t\u1eeb \u0111\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng s\u1ef1 g\u1eafn k\u1ebft h\u01a1n v\u1edbi t\u00e2m tr\u00ed v\u00e0 v\u1edbi c\u1ea3m x\u00fac c\u1ee7a h\u1ecd.<br \/>\n<\/span><span style=\"font-weight: 400;\">V\u00ed nh\u01b0 <\/span><span style=\"font-weight: 400;\">\u00a0t\u1ea1i Sanctuary Hotel (Kh\u00e1ch s\u1ea1n Sanctuary Hotel, m\u1ed9t trong 154 kh\u00e1ch s\u1ea1n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi \u0111\u01b0\u1ee3c t\u1ea1p ch\u00ed<\/span> <span style=\"font-weight: 400;\">Forbes trao t\u1eb7ng gi\u1ea3i \u00a0Five Stars<\/span><span style=\"font-weight: 400;\">).\u00a0<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Khi ph\u1ee5c v\u1ee5 b\u1ea5t c\u1ee9 m\u1ed9t v\u1ecb kh\u00e1ch n\u00e0o, d\u00f9 ch\u1ec9 v\u00e0i ti\u1ebfng hay nhi\u1ec1u ng\u00e0y, th\u00ec ti\u00eau ch\u00ed quan tr\u1ecdng \u0111\u1ea7u ti\u00ean<\/span> <span style=\"font-weight: 400;\">l\u00e0: \u201cT\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e1i t\u00ean. V\u00ec v\u1eady, h\u00e3y g\u1ecdi kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00ean c\u1ee7a h\u1ecd\u201d.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Teresa Keller, gi\u00e1m \u0111\u1ed1c \u0111\u00e0o t\u1ea1o c\u1ee7a Sanctuary Hotel, lu\u00f4n h\u01b0\u1edbng d\u1eabn nh\u00e2n vi\u00ean v\u1ec1 s\u1ef1 quan tr\u1ecdng c\u1ee7a vi\u1ec7c g\u1ecdi \u0111\u00fang t\u00ean kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 nguy\u00ean t\u1eafc c\u00e1 nh\u00e2n h\u00f3a m\u1ecdi th\u1ee9 xung quanh c\u00e1c v\u1ecb kh\u00e1ch. Kh\u00f4ng ph\u1ea3i l\u00e0 \u201ckh\u00e1ch trong ph\u00f2ng 508\u201d, \u201cqu\u00fd b\u00e0\u201d, \u201cqu\u00fd \u00f4ng\u201d\u2026 \u0110\u00f3 ph\u1ea3i l\u00e0 \u201c\u00f4ng b\u00e0 Thompson\u201d. T\u1eeb khi b\u1eaft \u0111\u1ea7u \u0111\u1eb7t ph\u00f2ng tr\u00ean \u0111i\u1ec7n tho\u1ea1i, \u0111\u1ebfn khi nh\u1eadn thanh to\u00e1n ti\u1ec1n ph\u00f2ng, g\u1eedi email c\u1ea3m \u01a1n\u2026 m\u1ecdi nh\u00e2n vi\u00ean lu\u00f4n lu\u00f4n ph\u1ea3i bi\u1ebft r\u1eb1ng h\u1ecd \u0111ang n\u00f3i chuy\u1ec7n v\u1edbi ai v\u00e0 ph\u1ea3i ph\u00e1t \u00e2m \u0111\u00fang t\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-321502 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/xay-dung-thuong-hieu-5-bai-3.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/xay-dung-thuong-hieu-5-bai-3.jpg 1280w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/xay-dung-thuong-hieu-5-bai-3-80x53.jpg 80w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Kh\u00e1ch s\u1ea1n Sanctuary Hotel<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>H\u00e3y c\u1ee7ng c\u1ed1 l\u00f2ng tin c\u1ee7a nh\u00e2n vi\u00ean m\u1ed7i ng\u00e0y<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">C\u1ee7ng c\u1ed1 l\u00f2ng tin c\u1ee7a nh\u00e2n vi\u00ean l\u00e0 \u0111i\u1ec1u m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u c\u1ea7n ghi nh\u1edb. S\u1ef1 khen th\u01b0\u1edfng, ghi nh\u1eadn \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn, ghi nh\u1edb c\u0169ng nh\u01b0 c\u1ee7ng c\u1ed1 h\u1ecd v\u1ec1 t\u01b0 t\u01b0\u1edfng \u0111\u01b0\u1ee3c \u0111\u1ec1 ra th\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u1edbi th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 khi ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, b\u1ea1n t\u1ea1o x\u00e2y d\u1ef1ng n\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Nh\u00e2n vi\u00ean \u1edf m\u1ed7i b\u1ed9 ph\u1eadn t\u1ea1i Sanctuary Hotel lu\u00f4n c\u00f3 c\u00e1c cu\u1ed9c h\u1ecdp ng\u1eafn m\u1ed7i ng\u00e0y. \u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1eebng b\u1ed9 ph\u1eadn c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00f4ng vi\u1ec7c \u0111\u00e3 th\u1ef1c hi\u1ec7n, ghi nh\u1eadn c\u00e1c th\u00e0nh t\u00edch xu\u1ea5t s\u1eafc, nh\u1eafc nh\u1edf nh\u00e2n vi\u00ean v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb, nh\u1eefng ti\u00eau ch\u00ed m\u00e0 h\u1ecd lu\u00f4n mu\u1ed1n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u00f4ng ty c\u00f2n cung c\u1ea5p cho nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh nh\u1eefng quy\u1ec3n s\u1ed5 tay h\u01b0\u1edbng d\u1eabn, trong \u0111\u00f3 c\u00f3 nh\u1eefng tri\u1ebft l\u00fd c\u1ee7a c\u00f4ng ty, nh\u1eefng c\u00e2u chuy\u1ec7n huy\u1ec1n tho\u1ea1i v\u1ec1 s\u1ef1 t\u1eadn t\u00e2m c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean c\u0169,&#8230;.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">B\u1edfi cu\u1ed1i c\u00f9ng, qu\u1ea3n tr\u1ecb l\u00e0 v\u1ea5n \u0111\u1ec1 v\u1ec1 con ng\u01b0\u1eddi, v\u00ec th\u1ebf n\u1ebfu \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 kh\u00f4ng th\u1ea5m nhu\u1ea7n t\u01b0 t\u01b0\u1edfng \u0111\u01b0\u1ee3c \u0111\u1ec1 ra, th\u00ec d\u00f9 ch\u00ednh s\u00e1ch c\u00f3 chi ti\u1ebft hay t\u1ed1t \u0111\u1ebfn th\u1ebf n\u00e0o, c\u0169ng kh\u00f4ng th\u1ec3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 g\u1eafn k\u1ebft b\u1ec1n ch\u1eb7t gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>V\u0103n h\u00f3a doanh nghi\u1ec7p &#8211; S\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">V\u1edbi c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m hay c\u00f3 nh\u1eefng nghi\u00ean c\u1ee9u \u0111\u01b0a ra c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi th\u00ec y\u1ebfu t\u1ed1 s\u00e1ng t\u1ea1o k\u00e8m s\u1ef1 ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd th\u00f4ng tin l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">V\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1eb7c tr\u01b0ng c\u1ee7a Apple l\u00e0 s\u00e1ng t\u1ea1o, b\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 s\u1ef1 ki\u1ec3m so\u00e1t th\u00f4ng tin ch\u1eb7t ch\u1ebd \u0111\u1ebfn b\u00ed m\u1eadt.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">C\u00e1i g\u00ec c\u1ee7a Apple c\u0169ng \u0111\u01b0\u1ee3c gi\u1eef k\u00edn \u0111\u1ec3 b\u1ea3o v\u1ec7 s\u1ef1 s\u00e1ng t\u1ea1o, b\u1edfi n\u1ebfu kh\u00f4ng s\u1ebd b\u1ecb l\u1ed9 d\u1eabn \u0111\u1ebfn b\u1ecb sao ch\u00e9p th\u00ec kh\u00f3 m\u00e0 c\u1ea1nh tranh. Nh\u01b0ng Apple c\u0169ng bi\u1ebft \u201cr\u00f2 r\u1ec9\u201d c\u00f3 \u00fd \u0111\u1ed3 n\u00ean khi\u1ebfn d\u01b0 lu\u1eadn ph\u00e1t s\u1ed1t m\u1ed7i d\u1ecbp Apple chu\u1ea9n b\u1ecb ra m\u1eaft m\u1ed9t th\u1ebf h\u1ec7 iPhone m\u1edbi, hay m\u1ed9t phi\u00ean b\u1ea3n iPhone n\u00e2ng c\u1ea5p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Ch\u00ednh v\u00ec v\u0103n h\u00f3a n\u00e0y \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ee9c m\u1ea1nh c\u1ee7a Apple. B\u1edfi n\u1ebfu ch\u1ec9 c\u00f3 m\u1ed7i Steve Jobs th\u00ec c\u00f3 gi\u1ecfi s\u00e1ng t\u1ea1o c\u1ee1 m\u1ea5y c\u0169ng kh\u00f4ng th\u1ec3 t\u1ea1o ra m\u1ed9t doanh nghi\u1ec7p c\u00f3 gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a h\u01a1n 700 t\u1ec9 USD nh\u01b0 ng\u00e0y nay. \u00a0V\u00e0 v\u1edbi s\u1ef1 b\u1ea3o th\u1ee7, kh\u00f3 t\u00ednh, nh\u01b0ng Steve Jobs \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t t\u1eadp th\u1ec3 chuy\u00ean t\u00e2m, \u0111\u1ed3ng l\u00f2ng s\u00e1ng t\u1ea1o n\u00ean m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u1ebf h\u1ec7 iPhone, iPad \u0111\u00ecnh \u0111\u00e1m nh\u01b0 nh\u1eefng n\u0103m qua.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>Thi\u1ebft l\u1eadp truy\u1ec1n th\u1ed1ng doanh nghi\u1ec7p \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">H\u00e3y thi\u1ebft l\u1eadp truy\u1ec1n th\u1ed1ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 ng\u00e0y k\u1ef7 ni\u1ec7m th\u00e0nh l\u1eadp c\u00f4ng ty v\u00e0 th\u1ef1c hi\u1ec7n chuy\u1ebfn t\u1eb7ng qu\u00e0 cho tr\u1ebb em k\u00e9m may m\u1eafn, hay c\u00f3 c\u00e1c chi\u1ebfn d\u1ecbch t\u1eeb thi\u1ec7n \u0111\u1ec3 k\u1ef7 ni\u1ec7m\u2026 \u0110i\u1ec1u n\u00e0y v\u1eeba khi\u1ebfn b\u1ea1n v\u00e0 nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i, t\u1ef1 h\u00e0o m\u00e0 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u1ee7ng c\u1ed1 v\u1ecb tr\u00ed doanh nghi\u1ec7p c\u0169ng nh\u01b0 <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-tai-dinh-vi-thuong-hieu\/\">\u0111\u1ecbnh v\u1ecb\u00a0th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/a><\/strong><\/span> c\u1ee7a b\u1ea1n.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">V\u00e0o d\u1ecbp<\/span><span style=\"font-weight: 400;\"> k\u1ef7 ni\u1ec7m 100 n\u0103m th\u00e0nh l\u1eadp, t\u1ea1p ch\u00ed Forbes \u0111\u00e3 t\u1ed5 ch\u1ee9c H\u1ed9i ngh\u1ecb th\u01b0\u1ee3ng \u0111\u1ec9nh Forbes 400 l\u1ea7n th\u1ee9 6 v\u1ec1 t\u1eeb thi\u1ec7n v\u1edbi ch\u1ee7 \u0111\u1ec1 &#8220;L\u1eddi gi\u1ea3i 100 n\u0103m ti\u1ebfp theo&#8221; t\u1ea1i New York v\u00e0o ng\u00e0y 19.9.2017.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">S\u1ef1 ki\u1ec7n l\u1ea7n n\u00e0y thu h\u00fat h\u01a1n 200 nh\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n h\u00e0ng \u0111\u1ea7u, c\u00e1c doanh nghi\u1ec7p c\u1ed9ng \u0111\u1ed3ng v\u00e0 doanh nh\u00e2n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, c\u00f9ng th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c th\u00e1ch th\u1ee9c to\u00e0n c\u1ea7u ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 c\u01a1 h\u1ed9i cho c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang.<\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><b>V\u0103n h\u00f3a doanh nghi\u1ec7p &#8211; Chinh ph\u1ee5c kh\u00e1ch h\u00e0ng<\/b><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">N\u1ebfu tri\u1ebft l\u00fd kinh doanh, s\u1ee9 m\u1ec7nh,\u2026 l\u00e0 nh\u1eefng cam k\u1ebft c\u1ee7a doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec vi\u1ec7c th\u1ef1c hi\u1ec7n tri\u1ebft l\u00fd kinh doanh \u0111\u00f3 ra sao, qu\u1ea3n l\u00fd nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec1u do v\u0103n ho\u00e1 doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">M\u1ed9t t\u1ed5 ch\u1ee9c th\u1ef1c thi \u0111\u00fang, th\u1eadm ch\u00ed v\u01b0\u1ee3t k\u1ef3 v\u1ecdng so v\u1edbi cam k\u1ebft ch\u1eafc ch\u1eafn s\u1ebd khi\u1ebfn cho s\u1ef1 tin t\u01b0\u1edfng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u t\u0103ng cao.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Zappos \u0111\u1ec1 cao t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a m\u00ecnh tr\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">V\u00e0 h\u1ecd lu\u00f4n \u0111\u1ec1 ra nhi\u1ec1u ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i, h\u1ea5p d\u1eabn cho kh\u00e1ch h\u00e0ng, gi\u1ea3i t\u1ecfa nh\u1eefng b\u0103n kho\u0103n lo l\u1eafng c\u1ee7a kh\u00e1ch h\u00e0ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Tr\u01b0\u1edbc v\u1ea5n \u0111\u1ec1 nhi\u1ec1u ng\u01b0\u1eddi ng\u1ea1i mua gi\u00e0y tr\u1ef1c tuy\u1ebfn v\u00ec \u00a0kh\u1ea3 n\u0103ng tr\u1ea3 l\u1ea1i do kh\u00f4ng v\u1eeba ho\u1eb7c v\u00ec 1 l\u00fd do n\u00e0o \u0111\u00f3 m\u00e0 s\u1ebd l\u00e0m t\u1ed1n ti\u1ec1n c\u1ee7a h\u1ecd th\u00ec Zappos x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t , cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ch\u00ednh s\u00e1ch ho\u00e0n tr\u1ea3 gi\u1ea7y trong 365 ng\u00e0y v\u00e0 kh\u00f4ng t\u1ed1n ph\u00ed. V\u00e0 c\u1ea3 mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Ch\u00ednh s\u00e1ch n\u00e0y \u0111\u00e3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng l\u1edbn v\u00e0 l\u00e0m n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Zappos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-321503 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/z-4.png\" alt=\"\" width=\"932\" height=\"485\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/z-4.png 932w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/z-4-80x42.png 80w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Zappos v\u1edbi ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Qua c\u00e1c th\u00f4ng tin v\u1ec1 8 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb v\u0103n h\u00f3a doanh nghi\u1ec7p tr\u00ean, Sao Kim tin r\u1eb1ng c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c b\u00e0i h\u1ecdc ri\u00eang cho qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu c\u00e1c b\u1ea1n c\u1ea7n th\u00eam t\u01b0 v\u1ea5n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim qua <strong>hotline 0964 699 499<\/strong> ho\u1eb7c <\/span><a style=\"color: #000000;\" href=\"mailto:contact@www.saokim.com.vn\"><span style=\"font-weight: 400;\">contact@www.saokim.com.vn<\/span><\/a><span style=\"font-weight: 400;\"> nh\u00e9.<\/span><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Ngu\u1ed3n:<span style=\"color: #ff0000;\"> <strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><strong>Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/strong><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/khi-nao-doanh-nghiep-can-toi-brand-guidelines\/\">Khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n t\u1edbi Business Guidelines<\/a><\/span><\/li>\n<li><a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/doanh-nghiep-nho-chien-thang-nguoi-khong-lo-bang-xay-dung-thuong-hieu-chuyen-nghiep\/\">Doanh nghi\u1ec7p nh\u1ecf chi\u1ebfn th\u1eafng ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 b\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/a><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1364457040\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/dattenthuonghieu.com\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean c\u00f4ng ty\">\u0111\u1eb7t t\u00ean c\u00f4ng ty<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/logoart.vn\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf logo\">Thi\u1ebft k\u1ebf logo<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/logodep.vn\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u\">Thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i h\u1ee3p l\u00fd v\u00e0 \u0111\u00fang \u0111\u1eafn. B\u1edfi trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay, v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh, l\u00e0 h\u00ecnh \u1ea3nh v\u00e0 l\u00e0 c\u00e1ch l\u00e0m th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p. V\u1eady c\u00f3 nh\u1eefng c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":321506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[505,867,19],"class_list":["post-321497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-truyen-thong-thuong-hieu","tag-tu-van-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":1389,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321497"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321506"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}