{"id":321507,"date":"2018-03-23T15:18:44","date_gmt":"2018-03-23T08:18:44","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321507"},"modified":"2019-03-29T08:59:56","modified_gmt":"2019-03-29T01:59:56","slug":"mo-hinh-nhan-dien-thuong-hieu-cua-aaker-bipm-20-case-study-dien-hinh","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/mo-hinh-nhan-dien-thuong-hieu-cua-aaker-bipm-20-case-study-dien-hinh\/","title":{"rendered":"M\u00f4 h\u00ecnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Aaker (BIPM) &#8211; 20 case study \u0111i\u1ec3n h\u00ecnh"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em>R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m t\u01b0\u1edfng: <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-he-thong-nhan-dien-thuong-hieu\/\"><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span> l\u00e0 m\u1ed9t logo, m\u1ed9t slogan, m\u1ed9t bi\u1ec3n qu\u1ea3ng c\u00e1o, ho\u1eb7c m\u1ed9t banner ch\u1ea1y tr\u00ean website. Th\u1ef1c t\u1ebf, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 hai thu\u1eadt ng\u1eef c\u00f3 ph\u1ea1m tr\u00f9 r\u1ea5t r\u1ed9ng, \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u qua r\u1ea5t nhi\u1ec1u m\u00f4 h\u00ecnh chuy\u00ean s\u00e2u. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00e0i s\u1ea3n \u0111\u00e1ng qu\u00fd nh\u1ea5t c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, n\u00f3 kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean theo th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng, ch\u00ednh v\u00ec th\u1ebf, hi\u1ec3u r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i.<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u1ea1i b\u00e0i vi\u1ebft n\u00e0y, Sao Kim s\u1ebd chia s\u1ebb to\u00e0n b\u1ed9 c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u,<strong> nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>, m\u00f4 h\u00ecnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Aaker \u2013 chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng t\u1ea1i M\u1ef9. Sau c\u00f9ng, l\u00e0 nh\u1eefng chia s\u1ebb th\u1ef1c t\u1ebf v\u00e0<strong> 20 case study ti\u00eau bi\u1ec3u t\u1ea1i 20 ng\u00e0nh h\u00e0ng kh\u00e1c nhau <\/strong>m\u00e0 Sao Kim \u0111\u00e3 th\u1ef1c hi\u1ec7n cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam<strong>. <\/strong>B\u00e0i vi\u1ebft \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho SME v\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p mu\u1ed1n hi\u1ec3u r\u00f5, hi\u1ec3u s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>Kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Hi\u1ec7p H\u1ed9i Marketing M\u1ef9 (American Marketing Association) \u0111\u01b0a ra \u0111\u1ecbnh ngh\u0129a v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 sau:<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\">\u201cTh\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u00ean, m\u1ed9t t\u1eeb ng\u1eef, m\u1ed9t d\u1ea5u hi\u1ec7u, m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng, m\u1ed9t h\u00ecnh v\u1ebd, hay t\u1ed5ng h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 k\u1ec3 tr\u00ean nh\u1eb1m x\u00e1c \u0111\u1ecbnh m\u1ed9t s\u1ea3n ph\u1ea9m hay m\u1ed9t d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t (hay m\u1ed9t nh\u00f3m) ng\u01b0\u1eddi b\u00e1n v\u00e0 ph\u00e2n bi\u1ec7t c\u00e1c s\u1ea3n ph\u1ea9m (d\u1ecbch v\u1ee5) \u0111\u00f3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh\u201d.<\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Philip Kotler \u2013 cha \u0111\u1ebb c\u1ee7a Marketing hi\u1ec7n \u0111\u1ea1i \u0111\u01b0a ra \u0111\u1ecbnh ngh\u0129a v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 sau:<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\">\u201cTh\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u nh\u01b0 l\u00e0 t\u00ean g\u1ecdi, thu\u1eadt ng\u1eef, bi\u1ec3u t\u01b0\u1ee3ng, h\u00ecnh v\u1ebd hay s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa ch\u00fang \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 x\u00e1c nh\u1eadn s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi b\u00e1n v\u00e0 \u0111\u1ec3 ph\u00e2n bi\u1ec7t v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u201d<\/span><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 hai kh\u00e1i ni\u1ec7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t, tuy nhi\u00ean, th\u1eadt kh\u00f3 \u0111\u1ec3 hi\u1ec3u t\u01b0\u1eddng t\u1eadn v\u00e0 ghi nh\u1edb hai \u0111\u1ecbnh ngh\u0129a \u0111\u00f3. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, th\u01b0\u01a1ng hi\u1ec7u Hi\u1ec3u theo c\u00e1ch \u0111\u01a1n gi\u1ea3n, <strong>th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 li\u00ean t\u01b0\u1edfng kh\u00e1c bi\u1ec7t (c\u00f3 t\u00ednh ch\u1ea5t) l\u00fd t\u00ednh ho\u1eb7c c\u1ea3m t\u00ednh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t c\u00f4ng ty ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3<\/strong>. Th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n s\u1ef1 t\u1ef1 tin, \u0111am m\u00ea, s\u1edf h\u1eefu, h\u00e0nh \u0111\u1ed9ng, tin t\u01b0\u1edfng v\u00e0 ch\u1ee9a c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u1edbi kh\u00e1i ni\u1ec7m kh\u00e1 tr\u1eebu t\u01b0\u1ee3ng nh\u01b0 v\u1eady, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 l\u00e0 m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t l\u00e0 th\u01b0\u01a1ng hi\u1ec7u g\u00e2y \u0111\u01b0\u1ee3c nh\u1eefng d\u1ea5u \u1ea5n t\u00edch c\u1ef1c t\u1edbi kh\u00e1ch h\u00e0ng, \u0111em t\u1edbi c\u1ea3m x\u00fac kh\u00e1c bi\u1ec7t, \u1ea5n t\u01b0\u1ee3ng so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u00ed d\u1ee5, \u201cth\u01b0\u01a1ng hi\u1ec7u Coca Cola\u201d l\u00e0 t\u1eadp h\u1ee3p to\u00e0n b\u1ed9 c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t m\u00e0 Coca Cola t\u1ea1o ra trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, \u0111\u00f3 g\u1ed3m bi\u1ec3u t\u01b0\u1ee3ng logo quen thu\u1ed9c, l\u00e0 ni\u1ec1m h\u1ea1nh ph\u00fac khi kh\u00e1ch h\u00e0ng m\u1edf chai Coca Cola, l\u00e0 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u00e0u \u0111\u1ecf nhi\u1ec7t huy\u1ebft, l\u00e0 m\u00f9i v\u1ecb \u0111\u1eb7c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, m\u1eddi c\u00e1c b\u1ea1n tham kh\u1ea3o video \u201cTh\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec\u201d do Sao Kim bi\u00ean t\u1eadp (Cre: NorwichBSchool)<\/span><\/p>\n<p style=\"text-align: center;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/CSsklRyO7yI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>Kh\u00e1i ni\u1ec7m nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 di\u1ec5n \u0111\u1ea1t b\u1ea3n s\u1eafc c\u1ee7a m\u1ed9t c\u00f4ng ty b\u1eb1ng h\u00ecnh \u1ea3nh th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng v\u0103n t\u1eeb v\u00e0 c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng. H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 nh\u1eadn bi\u1ebft c\u1ea5u th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n t\u1ea1o n\u00ean \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang gi\u00fap ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Nh\u01b0 v\u1eady, h\u1ec7 th\u1ed1ng <strong>nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> g\u1ed3m c\u00f3: Logo, H\u00ecnh \u1ea3nh, Ch\u1eef vi\u1ebft, M\u00e0u s\u1eafc,\u2026 \u0111\u1ec3 t\u1ea1o cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m c\u00f3:<\/span><\/p>\n<table style=\"height: 994px;\" width=\"661\">\n<tbody>\n<tr>\n<td width=\"151\"><span style=\"color: #000000;\"><strong>1. Nh\u1eefng y\u1ebfu t\u1ed1 nh\u1eadn bi\u1ebft c\u01a1 b\u1ea3n<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bi\u1ec3u t\u01b0\u1ee3ng (Logo)<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 M\u00e0u s\u1eafc trong c\u00e1c t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Ki\u1ec3u ch\u1eef trong c\u00e1c t\u00e0i li\u1ec7u giao d\u1ecbch v\u00e0 truy\u1ec1n th\u00f4ng<\/span><\/td>\n<td width=\"151\"><span style=\"color: #000000;\"><strong>2. D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c t\u00e0i li\u1ec7u v\u0103n ph\u00f2ng<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Danh thi\u1ebfp<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Gi\u1ea5y vi\u1ebft th\u01b0<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B\u00ec th\u01b0 (A5 v\u00e0 A4) v\u00e0 nh\u00e3n th\u01b0 t\u00edn (B\u00ec th\u01b0 A5, b\u00ec th\u01b0 A4, nh\u00e3n th\u01b0 t\u00edn)<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fascimile<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 H\u00f3a \u0111\u01a1n<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B\u1ea3n tin n\u1ed9i b\u1ed9<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Th\u1ebb nh\u00e2n vi\u00ean<\/span><\/p>\n<p><span style=\"color: #000000;\">T\u00e0i li\u1ec7u thuy\u1ebft tr\u00ecnh<\/span><\/p>\n<p><span style=\"color: #000000;\">\u0110\u1ed3ng ph\u1ee5c<\/span><\/td>\n<td width=\"151\"><span style=\"color: #000000;\"><strong>3. D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u tr\u00ean s\u1ea3n ph\u1ea9m v\u00e0 bao g\u00f3i<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u tr\u00ean s\u1ea3n ph\u1ea9m (D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u tr\u00ean tem nh\u00e3n d\u00e1n l\u00ean s\u1ea3n ph\u1ea9m, d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u in tr\u1ef1c ti\u1ebfp l\u00ean s\u1ea3n ph\u1ea9m)<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u tr\u00ean bao g\u00f3i s\u1ea3n ph\u1ea9m (B\u1ed1 c\u1ee5c tr\u00ecnh b\u00e0y d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u tr\u00ean bao g\u00f3i s\u1ea3n ph\u1ea9m v\u00e0 m\u1ed9t s\u1ed1 minh h\u1ecda \u1ee9ng d\u1ee5ng)<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"151\"><span style=\"color: #000000;\"><strong>4. D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c bi\u1ec3n hi\u1ec7u<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 C\u00e1c d\u1ea1ng bi\u1ec3n hi\u1ec7u<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bi\u1ec3n hi\u1ec7u T\u1ed5ng c\u00f4ng ty<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bi\u1ec3n hi\u1ec7u ph\u00f2ng ban<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bi\u1ec3n hi\u1ec7u t\u1ea1i qu\u1ea7y l\u1ec5 t\u00e2n v\u00e0 ph\u00f2ng h\u1ecdp<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bi\u1ec3n qu\u1ea3ng c\u00e1o<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bi\u1ec3n hi\u1ec7u \u0111\u1ea1i l\u00fd<\/span><\/td>\n<td width=\"151\"><span style=\"color: #000000;\"><strong>5. D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u trong truy\u1ec1n th\u00f4ng marketing<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u1ea4n ph\u1ea9m qu\u1ea3ng c\u00e1o<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Thi\u1ebft k\u1ebf gian h\u00e0ng h\u1ed9i ch\u1ee3 tri\u1ec3n l\u00e3m<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh (t\u01b0 v\u1ea5n)<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn chuy\u1ec3n<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 H\u00e0ng khuy\u1ebfn m\u1ea1i<\/span><\/p>\n<p><span style=\"color: #000000;\">\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Website v\u00e0 v\u1ecf \u0111\u0129a CD<\/span><\/p>\n<p>&nbsp;<\/td>\n<td width=\"151\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>Ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u1ebfu coi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u1ee7a doanh nghi\u1ec7p, th\u00ec <strong>b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 gi\u00e1 tr\u1ecb h\u1eefu h\u00ecnh \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh \u0111\u00f3. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 tr\u1eebu t\u01b0\u1ee3ng, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i c\u00f3 th\u1ec3 ki\u1ec3m \u0111\u1ebfm, hi\u1ec7n h\u1eefu \u0111\u01b0\u1ee3c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb, m\u1ee5c ti\u00eau, \u0111\u1ecbnh v\u1ecb v\u00e0 t\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u quy\u1ebft \u0111\u1ecbnh t\u1edbi gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u00f4ng th\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng nh\u1ea7m t\u01b0\u1edfng: Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t logo, m\u1ed9t slogan hay bao b\u00ec, nh\u00e3n m\u00e1c. Th\u1ef1c t\u1ebf, logo, nh\u00e3n m\u00e1c, hay namecard ch\u1ec9 l\u00e0 1 ph\u1ea7n trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u00ed d\u1ee5, khi li\u00ean t\u01b0\u1edfng t\u1edbi th\u01b0\u01a1ng hi\u1ec7u b\u1ed9t gi\u1eb7t Omo, kh\u00e1ch h\u00e0ng nh\u1edb t\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ed9t gi\u1eb7t v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t, g\u1ea7n g\u0169i v\u1edbi tr\u1ebb em, mang t\u00ednh nh\u00e2n v\u0103n s\u00e2u s\u1eafc v\u00e0 quen thu\u1ed9c v\u1edbi m\u00e0u \u0111\u1ecf \u0111\u1eb7c tr\u01b0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u Omo hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u1edbi v\u1ecb tr\u00ed r\u00f5 r\u00e0ng nh\u01b0 v\u1eady l\u00e0 nh\u1edd m\u1ed9t ph\u1ea7n r\u1ea5t l\u1edbn t\u1eeb h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Omo: S\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 nh\u1ea5t qu\u00e1n v\u1ec1 m\u00e0u s\u1eafc s\u1eed d\u1ee5ng, h\u1ec7 th\u1ed1ng bi\u1ec3n b\u1ea3ng, TVC qu\u1ea3ng c\u00e1o v\u1edbi concept \u0111\u1ed3ng b\u1ed9, b\u1ea3ng m\u00e0u, ph\u00f4ng ch\u1eef, b\u1ed1 c\u1ee5c t\u1ea1i c\u00e1c POSM, tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn t\u1ea3i,\u2026<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Aaker (Brand Identity Planning Model)<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh n\u1ed5i ti\u1ebfng nh\u1ea5t v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Aaker l\u00e0 chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i M\u1ef9, gi\u00e1o s\u01b0 n\u1ed5i ti\u1ebfng t\u1ea1i nhi\u1ec1u tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc l\u1edbn v\u1edbi r\u1ea5t nhi\u1ec1u m\u00f4 h\u00ecnh nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">=&gt;&gt; Xem th\u00eam:<em><span style=\"color: #ff6600;\"> <a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/tat-tan-tat-ve-mo-hinh-tai-san-thuong-hieu-cua-david-aaker-va-cach-ung-dung\/\" target=\"_blank\" rel=\"noopener\">M\u00f4 h\u00ecnh t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a David Aaker v\u00e0 \u00e1p d\u1ee5ng cho SME<\/a><\/span><\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-321508 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/mo-hinh-nhan-dien-thuong-hieu-aaker.jpg\" alt=\"M\u00f4 h\u00ecnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a David Aaker\" width=\"577\" height=\"455\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/mo-hinh-nhan-dien-thuong-hieu-aaker.jpg 577w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/mo-hinh-nhan-dien-thuong-hieu-aaker-80x63.jpg 80w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><em>\u1ea2nh: M\u00f4 h\u00ecnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a David Aaker<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u0103m 1996, David Aaker \u0111\u00e3 c\u00f4ng b\u1ed1 nghi\u00ean c\u1ee9u v\u1ec1 m\u00f4 h\u00ecnh Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (ho\u1eb7c theo m\u1ed9t c\u00e1ch d\u1ecbch kh\u00e1c, l\u00e0 B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u). M\u1ee5c ti\u00eau c\u1ee7a m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c Aaker cho r\u1eb1ng: Nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00fap c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 c\u00e1c ch\u1ee7 doanh nghi\u1ec7p hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau\u201d. Nh\u01b0 trong h\u00ecnh v\u1ebd v\u1ec1 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c chia l\u00e0m ba ph\u1ea7n t\u01b0\u01a1ng \u1ee9ng v\u1edbi ba giai \u0111o\u1ea1n, l\u1ea7n l\u01b0\u1ee3t l\u00e0: Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u (1) ; H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (2); H\u1ec7 th\u1ed1ng th\u1ef1c thi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (3).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ba giai \u0111o\u1ea1n \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh n\u1ed1i ti\u1ebfp nhau, li\u00ean t\u1ee5c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi nhau r\u00f5 r\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>Giai \u0111o\u1ea1n 1: Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong giai \u0111o\u1ea1n n\u00e0y, chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c ch\u1ee7 doanh nghi\u1ec7p s\u1ebd th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch v\u1ec1 Kh\u00e1ch h\u00e0ng, \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 Ch\u00ednh b\u1ea3n th\u00e2n th\u01b0\u01a1ng hi\u1ec7u. Sau khi ph\u00e2n t\u00edch \u0111\u1ea7y \u0111\u1ee7 ba th\u00e0nh ph\u1ea7n n\u00e0y, doanh nghi\u1ec7p s\u1ebd thu \u0111\u01b0\u1ee3c b\u1ee9c tranh \u0111\u1ea7y \u0111\u1ee7 v\u00e0 r\u00f5 r\u00e0ng v\u1ec1 ch\u00ednh doanh nghi\u1ec7p v\u00e0 b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng, nh\u1eefng kh\u00f3 kh\u0103n v\u00e0 thu\u1eadn l\u1ee3i tr\u01b0\u1edbc m\u1eaft m\u00e0 doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong ph\u1ea7n Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng, ch\u1ee7 doanh nghi\u1ec7p t\u00ecm hi\u1ec3u v\u1ec1 4 y\u1ebfu t\u1ed1: <em><strong>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/strong><\/em> (Trends), <em><strong>\u0110\u1ed9ng l\u1ef1c mua c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/em> (Motivation), <strong><em>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng<\/em><\/strong> (Unmet Segments) v\u00e0 <em><strong>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/em> (Segmentation).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong ph\u1ea7n Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 4 y\u1ebfu t\u1ed1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh: H\u00ecnh \u1ea3nh\/nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand image\/identity), \u0110i\u1ec3m m\u1ea1nh v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c (Strengths, strategy), Nh\u01b0\u1ee3c \u0111i\u1ec3m (Vulnerabilities) v\u00e0 \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Positioning).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong ph\u1ea7n t\u1ef1 Ph\u00e2n t\u00edch ch\u00ednh doanh nghi\u1ec7p, ch\u1ee7 doanh nghi\u1ec7p s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 4 y\u1ebfu t\u1ed1 c\u1ee7a ch\u00ednh doanh nghi\u1ec7p m\u00ecnh \u0111ang c\u00f3 g\u1ed3m: H\u00ecnh \u1ea3nh\/nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i (Existing Brand Image\/Identity); C\u1ea3m x\u00fac th\u01b0\u01a1ng hi\u1ec7u (Brand Heritage); Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng (Segment Strategy) v\u00e0 Nh\u1eefng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p (Organization values).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">K\u1ebft th\u00fac giai \u0111o\u1ea1n 1, m\u00f4 h\u00ecnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 v\u1ec1 nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, \u0111\u1ed1i th\u1ee7 kh\u00e1c bi\u1ec7t ra sao, v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u nh\u01b0 th\u1ebf n\u00e0o. \u0110\u00f3 ch\u00ednh l\u00e0 ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter wp-image-321509 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/phan-tich-chien-luoc-thuong-hieu.jpg\" alt=\"Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" width=\"1150\" height=\"770\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/phan-tich-chien-luoc-thuong-hieu.jpg 1150w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/phan-tich-chien-luoc-thuong-hieu-80x54.jpg 80w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>Giai \u0111o\u1ea1n 2: H\u1ec7 th\u1ed1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Sau khi k\u1ebft th\u00fac giai \u0111o\u1ea1n 1, doanh nghi\u1ec7p s\u1ebd t\u00ecm \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. M\u1edf r\u1ed9ng gi\u00e1 tr\u1ecb \u0111\u00f3 trong giai \u0111o\u1ea1n 2 v\u1edbi 12 kh\u00eda c\u1ea1nh trong nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Theo m\u00f4 h\u00ecnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, David Aaker nh\u00ecn nh\u1eadn m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y \u0111\u1ee7 s\u1ebd g\u1ed3m c\u00f3 4 kh\u00eda c\u1ea1nh: S\u1ea3n ph\u1ea9m, T\u1ed5 ch\u1ee9c, C\u00e1 nh\u00e2n v\u00e0 Bi\u1ec3u t\u01b0\u1ee3ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>S\u1ea3n ph\u1ea9m:<\/strong> Lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m, Thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m (Product scope), Ch\u1ea5t l\u01b0\u1ee3ng\/gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m (Product Attributes), C\u00e1ch d\u00f9ng (Uses), Ng\u01b0\u1eddi d\u00f9ng (Users), Xu\u1ea5t x\u1ee9\/Ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m (Country of origin).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>T\u1ed5 ch\u1ee9c:<\/strong> Thu\u1ed9c t\u00ednh t\u1ed5 ch\u1ee9c (V\u00ed d\u1ee5: S\u1ef1 \u0111\u1ed5i m\u1edbi, c\u1ea3i ti\u1ebfn, L\u00f2ng tin) v\u00e0 T\u00ednh \u0111\u1ecba ph\u01b0\u01a1ng\/to\u00e0n c\u1ea7u<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>C\u00e1 nh\u00e2n:<\/strong> T\u00ednh c\u00e1 nh\u00e2n trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch nh\u00ecn nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi kh\u00eda c\u1ea1nh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u: \u0111\u1ed9c \u0111\u00e1o, d\u1eabn d\u1eaft hay nhi\u1ec7t t\u00ecnh, nh\u00e2n v\u0103n,\u2026 c\u00f9ng v\u1edbi m\u1ed1i quan h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Bi\u1ec3u t\u01b0\u1ee3ng:<\/strong> L\u00e0 h\u1ec7 th\u1ed1ng c\u00e1c h\u00ecnh \u1ea3nh t\u01b0\u1ee3ng tr\u01b0ng nh\u00ecn th\u1ea5y \u0111\u01b0\u1ee3c b\u1eb1ng m\u1eaft, c\u1ea3m x\u00fac th\u01b0\u01a1ng hi\u1ec7u, d\u1ea5u \u1ea5n v\u00e0 di s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong 4 kh\u00eda c\u1ea1nh k\u1ec3 tr\u00ean, th\u00ec hai kh\u00eda c\u1ea1nh \u0111\u1ea7u ti\u00ean (s\u1ea3n ph\u1ea9m v\u00e0 t\u1ed5 ch\u1ee9c) l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, l\u00e0 nh\u1eefng k\u1ef3 v\u1ecdng v\u00e0 l\u1eddi h\u1ee9a v\u1ec1 gi\u00e1 tr\u1ecb \u0111em t\u1edbi cho kh\u00e1ch h\u00e0ng. C\u00f2n hai kh\u00eda c\u1ea1nh c\u00f2n l\u1ea1i (c\u00e1 nh\u00e2n v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng), l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb \u0111em v\u1ec1 l\u00f2ng tin, s\u1ef1 h\u00e2m m\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong m\u00f4 h\u00ecnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, David Aaker c\u0169ng tin r\u1eb1ng: M\u1ed9t doanh nghi\u1ec7p lu\u00f4n c\u00f3 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 gi\u00e1 tr\u1ecb m\u1edf r\u1ed9ng. Khi th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n thi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb m\u1edf r\u1ed9ng, khi \u0111\u00f3, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi th\u1ef1c s\u1ef1 ho\u00e0n ch\u1ec9nh v\u00e0 \u1ea5n t\u01b0\u1ee3ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>Giai \u0111o\u1ea1n 3: Th\u1ef1c thi h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Giai \u0111o\u1ea1n th\u1ee9 3, v\u00e0 c\u0169ng l\u00e0 giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng trong m\u00f4 h\u00ecnh b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a David Aaker, l\u00e0 th\u1ef1c thi h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Trong giai \u0111o\u1ea1n n\u00e0y g\u1ed3m 03 b\u01b0\u1edbc: T\u1ea1o d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u; \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u; X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u1ea1i giai \u0111o\u1ea1n th\u1ee9 3 n\u00e0y, doanh nghi\u1ec7p s\u1ebd t\u1eadn d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 vi m\u00f4 v\u00e0 v\u0129 m\u00f4 \u0111\u1ec3 t\u1ea1o d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c bi\u1ec7t \u0111\u1ed9c \u0111\u00e1o, t\u1ea1o d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lan to\u1ea3 t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ng\u00e0y nay, khi Digital ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, th\u1ef1c thi h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng c\u00f3 chi\u1ec1u s\u00e2u v\u00e0 r\u1ed9ng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi truy\u1ec1n th\u1ed1ng. C\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u1ea1i kh\u00f4ng gian th\u1ef1c t\u1ebf, m\u00e0 c\u00f2n qua c\u00f4ng ngh\u1ec7 s\u1ed1 (Internet).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter wp-image-321510 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/phoi-canh-sentosa-full.jpg\" alt=\"\" width=\"1920\" height=\"1440\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/phoi-canh-sentosa-full.jpg 1920w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/03\/phoi-canh-sentosa-full-80x60.jpg 80w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Chia s\u1ebb 20 case study th\u1ef1c t\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Sao Kim th\u1ef1c hi\u1ec7n cho SME<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u00f4 h\u00ecnh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a David Aaker cho th\u1ea5y: Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t logo, m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng hay m\u1ed9t m\u00e0u s\u1eafc n\u00e0o \u0111\u00f3 \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 n\u00f3 l\u00e0 m\u1ed9t h\u1ec7 sinh th\u00e1i r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 t\u1ea1o th\u00e0nh, \u0111\u00f2i h\u1ecfi s\u1ef1 nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u, am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, v\u1ec1 nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi vai tr\u00f2 l\u00e0 chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u, Sao Kim \u0111\u00e3 th\u1ef1c hi\u1ec7n h\u01a1n 7000+ case study kh\u00e1c nhau cho h\u00e0ng lo\u1ea1t doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 20 case study ti\u00eau bi\u1ec3u:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><em>N\u00f4ng nghi\u1ec7p:<strong>\u00a0<\/strong><a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-logo-va-he-thong-nhan-dien-thuong-hieu-nong-duoc-hai\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf logo v\u00e0 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u N\u00f4ng D\u01b0\u1ee3c HAI<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>D\u1ea7u kh\u00ed: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-logo-va-nhan-dien-thuong-hieu-cong-ty-dau-khi-petimex\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf logo v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u C\u00f4ng ty D\u1ea7u kh\u00ed Petimex<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Ph\u00f2ng kh\u00e1m &#8211; B\u1ec7nh vi\u1ec7n: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-bo-logo-va-bo-nhan-dien-thuong-hieu-phong-kham-benh-vien-redimed\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf b\u1ed9 logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi<\/a><a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-bo-logo-va-bo-nhan-dien-thuong-hieu-phong-kham-benh-vien-redimed\/\" target=\"_blank\" rel=\"noopener\">\u1ec7u ph\u00f2ng kh\u00e1m b\u1ec7nh vi\u1ec7n REDIMED<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Kh\u00e1ch s\u1ea1n: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/du-an-thiet-ke-logo-va-bo-nhan-dien-thuong-hieu-khach-san-majestic\/\" target=\"_blank\" rel=\"noopener\">D\u1ef1 \u00e1n Thi\u1ebft k\u1ebf logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n Majestic<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Nh\u00e0 h\u00e0ng: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-nhan-dien-thuong-hieu-cho-nha-hang-chay-aummee\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho nh\u00e0 h\u00e0ng chay Aummee \u2013 Nh\u00e0 h\u00e0ng chay l\u1edbn nh\u1ea5t mi\u1ec1n B\u1eafc<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Xu\u1ea5t nh\u1eadp kh\u1ea9u: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-logo-va-quy-chuan-bo-nhan-dien-thuong-hieu-cholimex\/\" target=\"_blank\" rel=\"noopener\">T<\/a><a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-logo-va-quy-chuan-bo-nhan-dien-thuong-hieu-cholimex\/\" target=\"_blank\" rel=\"noopener\">hi\u1ebft k\u1ebf logo v\u00e0 quy chu\u1ea9n b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u CHOLIMEX<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Gi\u1ea3i kh\u00e1t &#8211; \u1ea8m th\u1ef1c: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-logo-va-he-thong-nhan-dien-thuong-hieu-cua-hang-tra-sua-tea-presso\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf logo v\u00e0 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1eeda h\u00e0ng tr\u00e0 s\u1eefa TEA PRESSO<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Th\u1eddi trang: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-logo-nhan-dien-thuong-hieu-chuoi-cua-hang-tre-em-kid-kiddy\/\" target=\"_blank\" rel=\"noopener\">T<\/a><a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-logo-nhan-dien-thuong-hieu-chuoi-cua-hang-tre-em-kid-kiddy\/\" target=\"_blank\" rel=\"noopener\">hi\u1ebft k\u1ebf logo nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chu\u1ed7i c\u1eeda h\u00e0ng tr\u1ebb em Kid &amp; Kiddy<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>V\u1eadn t\u1ea3i: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-thuong-hieu-taxi\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf logo v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u00e3ng taxi Sao Th\u1ebf K\u1ef7<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Gia d\u1ee5ng: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/du-an-thiet-ke-thuong-hieu-chan-ga-goi-dem\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf logo v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u00e3ng ch\u0103n ga g\u1ed1i \u0111\u1ec7m Springo<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>N\u1ed9i th\u1ea5t: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-thuong-hieu-cho-chuoi-sieu-thi-noi-that-molux\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho chu\u1ed5i si\u00eau th\u1ecb n\u1ed9i th\u1ea5t MOLUX<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Nh\u00e0 h\u00e0ng cao c\u1ea5p: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-logo-va-bo-nhan-dien-thuong-hieu-sentosa\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho nh\u00e0 h\u00e0ng cao c\u1ea5p SENTOSA<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>V\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-logo-bo-nhan-dien-thuong-hieu-bao-bi-san-pham-cho-cong-ty-son-viet-nhat\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho C\u00f4ng ty s\u01a1n Vi\u1ec7t Nh\u1eadt<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Th\u1eddi trang: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-nhan-dien-thuong-hieu-thoi-trang-sapodilla\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho h\u00e3ng th\u1eddi trang Sapodilla<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Studio: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-logo-studio-jambiz\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho Studio Jambiz<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Thi\u1ebft b\u1ecb x\u00e2y d\u1ef1ng: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-logo-nhan-dien-thuong-hieu-co-dien-xay-dung-grand\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf logo nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u01a1 \u0111i\u1ec7n, x\u00e2y d\u1ef1ng Grand<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>T\u00fai x\u00e1ch &#8211; Ph\u1ee5 ki\u1ec7n th\u1eddi trang: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-nhan-dien-thuong-hieu-tui-xach-balo-thoi-trang-aromeda\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf logo v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u00fai x\u00e1ch balo th\u1eddi trang AROMEDA<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Trung t\u00e2m gi\u00e1o d\u1ee5c: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/dat-ten-thuong-hieu-va-thiet-ke-logo-trung-tam-anh-ngu-unipo\/\" target=\"_blank\" rel=\"noopener\">\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trung t\u00e2m anh ng\u1eef Unipo<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>C\u00f4ng ty t\u01b0 nh\u00e2n: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/thiet-ke-logo-va-nhan-dien-thuong-hieu-cong-ty-go-viet\/\" target=\"_blank\" rel=\"noopener\">Thi\u1ebft k\u1ebf logo v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty G\u1ed7 Vi\u1ec7t<\/a><\/em><\/span><\/li>\n<li><span style=\"color: #000000;\"><em>Spa &#8211; M\u1ef9 ph\u1ea9m: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/project\/du-an\/dat-ten-thuong-hieu-va-thiet-ke-logo-sao-a-viet\/\" target=\"_blank\" rel=\"noopener\">\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf logo v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Sao \u00c1 Vi\u1ec7t<\/a><\/em><\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Sao Kim \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m t\u01b0 v\u1ea5n, th\u1ef1c thi<strong> b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> cho t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh ngh\u1ec1 (h\u01a1n 150+ ng\u00e0nh ngh\u1ec1), ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng \u0111em s\u1ed1 kinh nghi\u1ec7m 10 n\u0103m t\u00edch lu\u1ef9 \u0111\u01b0\u1ee3c \u0111\u00f3 \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n x\u00e1c.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-buoc-de-trien-khai-xay-dung-thuong-hieu-manh-hieu-qua\/\">5 B\u01b0\u1edbc \u0111\u1ec3 tri\u1ec3n khai x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh hi\u1ec7u qu\u1ea3<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/4-buoc-danh-gia-nhanh-hien-trang-thuong-hieu-doanh-nghiep\/\">4 b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 nhanh hi\u1ec7n trang th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1235204610\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkebrochure.com\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf brochure chuy\u00ean nghi\u1ec7p\">Thi\u1ebft k\u1ebf brochure chuy\u00ean nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/nhandienthuonghieu.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m t\u01b0\u1edfng: Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t logo, m\u1ed9t slogan, m\u1ed9t bi\u1ec3n qu\u1ea3ng c\u00e1o, ho\u1eb7c m\u1ed9t banner ch\u1ea1y tr\u00ean website. Th\u1ef1c t\u1ebf, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 hai thu\u1eadt ng\u1eef c\u00f3 ph\u1ea1m tr\u00f9 r\u1ea5t r\u1ed9ng, \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u qua r\u1ea5t nhi\u1ec1u m\u00f4 h\u00ecnh chuy\u00ean s\u00e2u. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":321511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[369,114,1019],"class_list":["post-321507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-bo-nhan-dien-thuong-hieu","tag-nhn-din-thng-hiu","tag-thiet-ke-bo-nhan-dien"],"acf":[],"views":11563,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321507"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321511"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}