{"id":321565,"date":"2019-03-20T17:08:49","date_gmt":"2019-03-20T10:08:49","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321565"},"modified":"2019-03-20T17:14:16","modified_gmt":"2019-03-20T10:14:16","slug":"khi-nao-doanh-nghiep-can-toi-brand-guidelines","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/khi-nao-doanh-nghiep-can-toi-brand-guidelines\/","title":{"rendered":"Khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n t\u1edbi Brand Guidelines?"},"content":{"rendered":"

\u0110\u00f3ng vai tr\u00f2 l\u00e0 b\u1ed9 quy chu\u1ea9n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed7i doanh nghi\u1ec7p, Brand Guidelines ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a nh\u1eadn di\u1ec7n trong su\u1ed1t qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng n\u1eafm \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng v\u00e0 nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u1ea7n d\u00f9ng t\u1edbi Brand Guidelines. B\u00e0i vi\u1ebft sau \u0111\u00e2y c\u1ee7a Sao Kim s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc \u0111\u00f3. <\/span><\/p>\n

Brand Guidelines l\u00e0 g\u00ec?<\/span><\/h2>\n

Brand Guidelines l\u00e0 m\u1ed9t b\u1ea3n h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y theo c\u1ea5u tr\u00fac m\u1ed9t cu\u1ed1n s\u00e1ch, ch\u1ec9 ra c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch th\u1ed1ng nh\u1ea5t, xuy\u00ean su\u1ed1t. <\/span><\/p>\n

Brand Guidelines quy \u0111\u1ecbnh r\u00f5 v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 tham gia v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua li\u1ec7t k\u00ea chi ti\u1ebft v\u1ec1 m\u00e0u s\u1eafc, font ch\u1eef, t\u1ef7 l\u1ec7 gi\u1eefa c\u00e1c th\u00e0nh t\u1ed1 t\u1ea1o n\u00ean b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\u2026. Ch\u00fang h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, chuy\u00ean gia ng\u00f4n ng\u1eef hay b\u1ea5t k\u1ec3 ai s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng c\u00f4ng vi\u1ec7c nh\u01b0 thi\u1ebft k\u1ebf \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng, thi\u1ebft k\u1ebf v\u0103n ph\u00f2ng ph\u1ea9m, \u0111\u1ed3ng ph\u1ee5c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 chi\u1ebfn d\u1ecbch Marketing \u0111\u00fang quy c\u00e1ch.<\/span><\/p>\n

Brand Guidelines c\u1ee7a m\u1ed7i doanh nghi\u1ec7p l\u00e0 kh\u00e1c nhau, nh\u01b0ng ch\u00fang v\u1eabn c\u00f3 nh\u1eefng \u0111i\u1ec3m chung v\u1ec1 k\u1ebft c\u1ea5u bao g\u1ed3m t\u1ed5ng quan v\u1ec1 doanh nghi\u1ec7p, s\u1ee9 m\u1ec7nh c\u1ed1t l\u00f5i, tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u, c\u00e1ch s\u1eed d\u1ee5ng logo, b\u1ea3ng m\u00e0u, phong c\u00e1ch ch\u1eef vi\u1ebft, h\u00ecnh \u1ea3nh, ph\u1ed1i c\u1ea3nh\u2026 Ch\u00fang quy \u0111\u1ecbnh t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng c\u0169ng truy\u1ec1n c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o cho m\u1ecdi ng\u01b0\u1eddi.<\/span><\/p>\n

= >> Xem th\u00eam Vai tr\u00f2 c\u1ee7a Brand Guidelines \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/a><\/span><\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi qu\u00e1 tr\u00ecnh Brand Guidelines?<\/span><\/h2>\n

Brand Guidelines xu\u1ea5t hi\u1ec7n xuy\u00ean su\u1ed1t trong c\u1ea3 qu\u00e1 tr\u00ecnh doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>, tuy nhi\u00ean c\u00f3 nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3, ch\u00fang \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng vi\u1ec7c.<\/span><\/p>\n

1. Khi t\u1eadp hu\u1ea5n c\u00e1c nh\u00e2n vi\u00ean m\u1edbi<\/span><\/h3>\n

Trong th\u1eddi \u0111\u1ea1i m\u1edbi, qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng di\u1ec5n ra th\u01b0\u1eddng xuy\u00ean v\u00e0 vi\u1ec7c doanh nghi\u1ec7p ti\u1ebfp nh\u1eadn nh\u1eefng l\u1ee9a nh\u00e2n vi\u00ean m\u1edbi l\u00e0 \u0111i\u1ec1u c\u00f3 th\u1ec3 di\u1ec5n ra h\u00e0ng ng\u00e0y, h\u00e0ng tu\u1ea7n. Khi m\u1edbi gia nh\u1eadp, ngo\u00e0i nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed tuy\u1ec3n d\u1ee5ng, nh\u00e2n vi\u00ean m\u1edbi c\u1ee7a b\u1ea1n g\u1ea7n nh\u01b0 m\u1ed9t t\u1edd gi\u1ea5y tr\u1eafng, t\u1ee9c l\u00e0 kh\u00f4ng c\u00f3 nhi\u1ec1u kh\u00e1i ni\u1ec7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n \u1ea9n sau s\u1ee9 m\u1ec7nh, tuy\u00ean ng\u00f4n c\u0169ng nh\u01b0 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Vi\u1ec7c c\u1ea7n l\u00e0m \u0111\u1ea7u ti\u00ean ch\u00ednh l\u00e0 t\u1ed5 ch\u1ee9c nh\u1eefng bu\u1ed5i t\u1eadp hu\u1ea5n \u0111\u1ec3 nh\u00e2n vi\u00ean m\u1edbi l\u00e0m quen v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1eeb t\u1ed5ng qu\u00e1t t\u1edbi c\u1ee5 th\u1ec3. V\u1edbi Brand Guidelines, r\u1ea5t d\u1ec5 d\u00e0ng \u0111\u1ec3 b\u1ea1n k\u1ec3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n ho\u00e0n ch\u1ec9nh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1eeb khi m\u1edbi ra \u0111\u1eddi cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, t\u1eeb \u0111\u00f3 nh\u1ea5n m\u1ea1nh v\u00e0o gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, s\u1ee9 m\u1ec7nh, tuy\u00ean ng\u00f4n, \u0111\u1ecbnh v\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Kh\u00f4ng nh\u1eefng v\u1eady, h\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng, s\u1ebd v\u00f4 c\u00f9ng t\u1ed1n th\u1eddi gian n\u1ebfu b\u1ea1n ph\u1ea3i m\u00f4 t\u1ea3 cho m\u1ed9t nh\u00e2n vi\u00ean thi\u1ebft k\u1ebf r\u1eb1ng t\u1ec9 l\u1ec7 gi\u1eefa c\u00e1c th\u00e0nh t\u1ed1 trong logo l\u00e0 bao nhi\u00eau, h\u1ecd \u0111\u01b0\u1ee3c ph\u00e9p d\u00f9ng t\u00f4ng m\u00e0u \u0111\u1eadm nh\u1ea1t nh\u01b0 th\u1ebf n\u00e0o, hay ph\u1ea3i t\u00ecm l\u1ea1i font ch\u1eef \u0111ang d\u00f9ng \u0111\u1ec3 cho h\u1ecd xem l\u1ea1i. M\u1ecdi th\u1ee9 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft nhanh ch\u00f3ng v\u1edbi nh\u1eefng h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 trong Brand Guidelines, bao g\u1ed3m c\u00e1c th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt, quy chu\u1ea9n m\u00e3 m\u00e0u, font ch\u1eef, c\u00e1ch ph\u1ed1i c\u1ea3nh tr\u00ean \u1ea5n ph\u1ea9m\u2026 Vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean m\u1edbi \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 tu\u00e2n theo \u0111\u00fang nh\u1eefng quy t\u1eafc \u0111\u00f3 v\u00e0 \u00e1p d\u1ee5ng ch\u00fang v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"thiet-ke-th\u01b0\u01a1ng-hieu-sao-kim\"
Quy chu\u1ea9n t\u1ef7 l\u1ec7 logo – m\u1ed9t ph\u1ea7n t\u1eeb Brand Guidelines c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng H\u1ed3ng H\u00e0 S\u00e0i G\u00f2n do Sao Kim th\u1ef1c hi\u1ec7n<\/em><\/span><\/figcaption><\/figure>\n

2. Khi thi\u1ebft k\u1ebf v\u00e0 in \u1ea5n c\u00e1c thi\u1ebft b\u1ecb, v\u0103n ph\u00f2ng ph\u1ea9m<\/span><\/h3>\n

C\u00e1c thi\u1ebft b\u1ecb v\u00e0 v\u0103n ph\u00f2ng ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c th\u1ec3 hi\u1ec7n t\u00ednh chuy\u00ean nghi\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac c\u1ee7a doanh nghi\u1ec7p, v\u00ec v\u1eady ch\u00fang nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9 v\u1edbi h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. H\u01b0\u1edbng d\u1eabn quy chu\u1ea9n c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n \u0111\u1ec1u \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u0111\u1ea7y \u0111\u1ee7 trong Brand Guidelines v\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nghi\u00eam ch\u1ec9nh trong th\u1ef1c t\u1ebf.<\/span><\/p>\n

V\u1edbi t\u1eebng thi\u1ebft b\u1ecb v\u00e0 v\u0103n ph\u00f2ng ph\u1ea9m nh\u01b0 backdrop qu\u1ea7y l\u1ec5 t\u00e2n, n\u1ed9i th\u1ea5t, danh thi\u1ebfp, gi\u1ea5y ti\u00eau \u0111\u1ec1, phong b\u00ec th\u01b0, h\u00f3a \u0111\u01a1n, file folder, \u0111\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean…, c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 b\u1ea3ng m\u00e0u \u0111\u1eb7c tr\u01b0ng, logo ti\u00eau chu\u1ea9n, quy c\u00e1ch ph\u00f4ng ch\u1eef, t\u1ef7 l\u1ec7, kho\u1ea3ng c\u00e1ch t\u1ed1i thi\u1ec3u c\u1ea7n \u0111\u01b0\u1ee3c tu\u00e2n theo quy \u0111\u1ecbnh trong Brand Guidelines. Ch\u00fang t\u1ea1o th\u00e0nh m\u1ed9t th\u1ec3 th\u1ed1ng nh\u1ea5t v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

N\u1ebfu kh\u00f4ng s\u1eed d\u1ee5ng Brand Guidelines, vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 in \u1ea5n s\u1ebd kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t v\u1edbi quy \u0111\u1ecbnh chung, m\u1ed7i m\u00f3n \u0111\u1ed3 l\u1ea1i mang m\u1ed9t thi\u1ebft k\u1ebf ri\u00eang v\u00e0 d\u1ec5 t\u1ea1o c\u1ea3m gi\u00e1c l\u1ed9n x\u1ed9n, kh\u00f4ng chuy\u00ean nghi\u1ec7p. <\/span><\/p>\n

\"thiet-ke-th\u01b0\u01a1ng-hieu-sao-kim\"
C\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> quy chu\u1ea9n \u0111\u01b0\u1ee3c Sao Kim \u00e1p d\u1ee5ng trong thi\u1ebft k\u1ebf v\u0103n ph\u00f2ng ph\u1ea9m c\u1ee7a kh\u00e1ch s\u1ea1n Majestic<\/em><\/span><\/figcaption><\/figure>\n

3. Khi thi\u1ebft k\u1ebf v\u00e0 in \u1ea5n c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng<\/span><\/h3>\n

Tr\u01b0\u1edbc h\u1ebft, Brand Guidelines gi\u00fap c\u00e1c nh\u00e2n vi\u00ean trong b\u1ed9 ph\u1eadn truy\u1ec1n th\u00f4ng v\u00e0 thi\u1ebft k\u1ebf n\u1eafm \u0111\u01b0\u1ee3c quy t\u1eafc chung c\u1ea7n ph\u1ea3i tu\u00e2n theo. C\u00f4ng c\u1ee5 n\u00e0y c\u0169ng g\u00f3p ph\u1ea7n truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1edbi h\u1ecd \u0111\u1ec3 l\u00ean \u00fd t\u01b0\u1edfng cho c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. \u00a0<\/span><\/p>\n

V\u1edbi \u0111\u1eb7c tr\u01b0ng ri\u00eang, c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o v\u1edbi nhi\u1ec1u n\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1eb7c s\u1eafc nh\u1eb1m truy\u1ec1n t\u1ea3i r\u00f5 th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, kh\u00f4ng \u00edt nh\u00e0 thi\u1ebft k\u1ebf l\u1ea1i c\u00f3 xu h\u01b0\u1edbng s\u00e1ng t\u1ea1o qu\u00e1 \u0111\u00e0, r\u1eddi xa d\u1ea7n th\u1ef1c t\u1ebf v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fac Brand Guidelines ph\u00e1t huy t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00ecnh, nh\u1ea5n m\u1ea1nh v\u00e0o tr\u1ecdng t\u00e2m v\u00e0 nh\u1eafc nh\u1edf c\u00e1c nh\u00e2n vi\u00ean thi\u1ebft k\u1ebf ph\u1ea3i lu\u00f4n ch\u00fa \u00fd t\u1edbi t\u00ednh \u0111\u1ed3ng b\u1ed9 trong nh\u1eadn di\u1ec7n. Ngo\u00e0i ra, Brand Guidelines c\u0169ng gi\u00fap b\u1ea1n \u0111\u1ed1i chi\u1ebfu gi\u1eefa th\u00e0nh ph\u1ea9m v\u00e0 m\u00e3 m\u00e0u chu\u1ea9n trong tr\u01b0\u1eddng h\u1ee3p m\u00e0u in b\u1ecb sai l\u1ec7ch so v\u1edbi b\u1ea3n g\u1ed1c.<\/span><\/p>\n

S\u1ef1 ra \u0111\u1eddi c\u1ee7a nh\u1eefng \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng \u1ea5n t\u01b0\u1ee3ng, v\u1eeba truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, v\u1eeba th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd t\u1edbi nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 kh\u1eb3ng \u0111\u1ecbnh tinh th\u1ea7n v\u00e0 khi\u1ebfn h\u1ecd ng\u00e0y c\u00e0ng ghi nh\u1edb nhi\u1ec1u h\u01a1n v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

4. Khi tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Marketing<\/span><\/h3>\n

\u0110\u1ec3 g\u00f3p ph\u1ea7n l\u00e0m n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch Marketing th\u00e0nh c\u00f4ng, y\u1ebfu t\u1ed1 th\u1ecb gi\u00e1c v\u00e0 c\u1ea3m x\u00fac \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 nh\u01b0 v\u0169 kh\u00ed b\u00ed m\u1eadt c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi nh\u1eadn th\u1ee9c v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. C\u1ea3 2 y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi trong Brand Guidelines th\u00f4ng qua \u00fd ngh\u0129a c\u1ee7a t\u00ean g\u1ecdi, logo, bi\u1ec3u t\u01b0\u1ee3ng, m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang li\u00ean quan m\u1eadt thi\u1ebft t\u1edbi t\u1eebng ph\u1ea7n, t\u1eebng kh\u00e2u c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Marketing \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u1ecf s\u00f3t b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng li\u00ean t\u01b0\u1edfng v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

H\u00e3y nh\u00ecn v\u00e0o chi\u1ebfn d\u1ecbch \u0111\u00ecnh \u0111\u00e1m c\u1ee7a \u0110i\u1ec7n m\u00e1y xanh b\u1eaft \u0111\u1ea7u t\u1eeb cu\u1ed1i n\u0103m 2016. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 ph\u1ed5 c\u1eadp nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean m\u1ed9t c\u00e1ch tri\u1ec7t \u0111\u1ec3 v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng hai m\u00e0u xanh, v\u00e0ng ch\u1ee7 \u0111\u1ea1o k\u1ebft h\u1ee3p v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng trong logo c\u1ee7a m\u00ecnh. S\u1ef1 \u0111\u1ed5 b\u1ed9 c\u1ee7a binh \u0111o\u00e0n m\u00e0u xanh c\u00f9ng b\u00e0i h\u00e1t g\u00e2y \u00e1m \u1ea3nh \u0111\u00e3 khi\u1ebfn c\u00f4ng ch\u00fang kh\u00f4ng th\u1ec3 kh\u00f4ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. R\u00f5 r\u00e0ng, Brand Guidelines \u0111\u00e3 ph\u00e1t huy r\u1ea5t t\u1ed1t vai tr\u00f2 c\u1ee7a m\u00ecnh trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng nh\u1ea5t qu\u00e1n v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh. \u00a0<\/span><\/p>\n

\"thiet-ke-th\u01b0\u01a1ng-hieu-sao-kim\"<\/span><\/p>\n

5. Khi h\u1ee3p t\u00e1c c\u00f9ng Agency<\/span><\/h3>\n

Tr\u01b0\u1eddng h\u1ee3p n\u00e0y c\u00f3 v\u00e0i \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1 v\u1edbi t\u00ecnh hu\u1ed1ng b\u1ea1n ph\u1ea3i h\u01b0\u1edbng d\u1eabn nh\u1eefng nh\u00e2n vi\u00ean m\u1edbi gia nh\u1eadp doanh nghi\u1ec7p. Agency l\u00e0 \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n v\u00e0 gi\u00fap b\u1ea1n ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, s\u00e1ng t\u1ea1o v\u00e0 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch v\u00ec m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. V\u00ec v\u1eady, h\u01a1n ai h\u1ebft, h\u1ecd ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi am hi\u1ec3u c\u1eb7n k\u1ebd v\u00e0 n\u1eafm \u0111\u01b0\u1ee3c tinh th\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu ch\u01b0a t\u1eebng c\u00f3 kinh nghi\u1ec7p h\u1ee3p t\u00e1c tr\u01b0\u1edbc \u0111\u00f3, Agency c\u0169ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi ngo\u00e0i cu\u1ed9c kh\u00f4ng c\u00f3 nhi\u1ec1u ki\u1ebfn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u1ea7n t\u1edbi Brand Guidelines \u0111\u1ec3 mang t\u1edbi c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t v\u00e0 c\u1ee5 th\u1ec3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1edbi Agency, gi\u00fap h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u1eafm v\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng b\u1edfi ch\u1ec9 c\u1ea7n hi\u1ec3u sai gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, hi\u1ec3u sai \u0111\u1ecbnh v\u1ecb hay kh\u00f4ng \u00e1p d\u1ee5ng ch\u00ednh x\u00e1c b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u1ecdi k\u1ebf ho\u1ea1ch hay chi\u1ebfn d\u1ecbch c\u1ee7a Agency d\u00f9 c\u00f3 nghi\u00ean c\u1ee9u v\u00e0 x\u00e2y d\u1ef1ng c\u00f4ng phu t\u1edbi \u0111\u00e2u c\u0169ng l\u00e0 v\u00f4 ngh\u0129a. <\/span><\/p>\n

T\u00f3m l\u1ea1i, Brand Guidelines \u0111\u00f3ng m\u1ed9t vai tr\u00f2 h\u1ebft s\u1ee9c quan tr\u1ecdng trong vi\u1ec7c lan t\u1ecfa c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch th\u1ed1ng nh\u1ea5t v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. \u0110\u00e3 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p ph\u1ea3i nh\u00ecn l\u1ea1i h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong>, b\u1ed5 sung Brand Guidelines n\u1ebfu c\u00f2n thi\u1ebfu v\u00e0 tu\u00e2n th\u1ee7 n\u1ebfu Brand Guidelines \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch k\u1ef3 c\u00f4ng t\u1ec9 m\u1ec9. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim \u0111\u1ec3 ho\u00e0n thi\u1ec7n cu\u1ed1n kim ch\u1ec9 nam n\u00e0y cho doanh nghi\u1ec7p. \u00a0<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n