{"id":321596,"date":"2018-10-11T17:34:09","date_gmt":"2018-10-11T10:34:09","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321596"},"modified":"2018-10-11T17:34:09","modified_gmt":"2018-10-11T10:34:09","slug":"huong-dan-xay-dung-thuong-hieu-cho-doanh-nghiep-nho","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/huong-dan-xay-dung-thuong-hieu-cho-doanh-nghiep-nho\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p nh\u1ecf"},"content":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n l\u00e0 b\u00e0i to\u00e1n kh\u00f3 v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng doanh nghi\u1ec7p quy m\u00f4 nh\u1ecf. Tuy nhi\u00ean, th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 c\u0169ng lu\u00f4n b\u1eaft \u0111\u1ea7u t\u1eeb con s\u1ed1 0, v\u00ec v\u1eady l\u1eddi gi\u1ea3i \u0111\u00e1p c\u1ee7a b\u00e0i to\u00e1n n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u qu\u00e1 xa v\u1eddi. N\u1ebfu b\u1ea1n ch\u01b0a x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i, h\u00e3y tham kh\u1ea3o h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p nh\u1ecf d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Sao Kim.<\/span><\/p>\n

1. X\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

V\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf v\u00e0 m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f3 \u0111\u1ecbnh h\u00ecnh. Th\u1ebf nh\u01b0ng n\u1ebfu l\u00ean k\u1ebf ho\u1ea1ch t\u1eebng b\u01b0\u1edbc c\u1ee5 th\u1ec3, b\u1ea1n s\u1ebd th\u1ea5y kh\u00f4ng c\u00f2n qu\u00e1 ph\u1ee9c t\u1ea1p. N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 l\u1eddi gi\u1ea3i \u0111\u00e1p cho c\u00e2u h\u1ecfi b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, b\u1ea1n l\u00e0 ai v\u00e0 b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh nh\u01b0 th\u1ebf n\u00e0o. <\/span><\/p>\n

Vi\u1ec7c \u0111\u1ea7u ti\u00ean, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 m\u00ecnh s\u1ebd x\u00e2y d\u1ef1ng. M\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh (m\u1ecdi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec1u ch\u1ec9 mang t\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u), th\u01b0\u01a1ng hi\u1ec7u c\u00e1 bi\u1ec7t (m\u1ed7i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mang t\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp) v\u00e0 m\u00f4 h\u00ecnh \u0111a th\u01b0\u01a1ng hi\u1ec7u (k\u1ebft h\u1ee3p gi\u1eefa m\u00f4 h\u00ecnh gia \u0111\u00ecnh v\u00e0 c\u00e1 bi\u1ec7t) l\u00e0 3 ki\u1ec3u m\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf, m\u00f4 h\u00ecnh gia \u0111\u00ecnh \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u00e1 ph\u00f9 h\u1ee3p b\u1edfi ngu\u1ed3n l\u1ef1c c\u00f3 h\u1ea1n v\u00e0 kinh doanh \u00edt lo\u1ea1i s\u1ea3n ph\u1ea9m, ho\u1ea1t \u0111\u1ed9ng \u00edt ng\u00e0nh ngh\u1ec1. \u01afu \u0111i\u1ec3m c\u1ee7a lo\u1ea1i h\u00ecnh n\u00e0y l\u00e0 d\u1ec5 d\u00e0ng trong qu\u1ea3n tr\u1ecb, chi ph\u00ed qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u \u1edf m\u1ee9c t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p, kh\u1ea3 n\u0103ng t\u1eadp trung cho th\u01b0\u01a1ng hi\u1ec7u kh\u00e1 cao. Khi doanh nghi\u1ec7p cho ra \u0111\u1eddi s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi, n\u00f3 c\u0169ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1edfi m\u1ee9c \u0111\u1ed9 quen thu\u1ed9c th\u01b0\u01a1ng hi\u1ec7u t\u1eeb tr\u01b0\u1edbc.<\/span><\/p>\n

Tham kh\u1ea3o th\u00eam L\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/a><\/p>\n

2. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h2>\n

Th\u1ecb tr\u01b0\u1eddng kh\u00f4ng bao gi\u1edd c\u1ed1 \u0111\u1ecbnh, thay v\u00e0o \u0111\u00f3 l\u00e0 nh\u1eefng xu h\u01b0\u1edbng thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 th\u1eddi \u0111i\u1ec3m, s\u1ef1 gia nh\u1eadp v\u00e0 r\u00fat \u0111i c\u1ee7a c\u00e1c doanh nghi\u1ec7p, quan h\u1ec7 cung – c\u1ea7u\u2026 Do \u0111\u00f3, b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 gi\u1eef m\u1ed9t h\u01b0\u1edbng \u0111i nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 tr\u00e1nh s\u1ef1 \u0111\u00e0o th\u1ea3i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. H\u00e3y ph\u00e2n t\u00edch v\u00e0 nh\u1eadn bi\u1ebft nh\u1eefng bi\u1ebfn \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng t\u1eeb tr\u01b0\u1edbc t\u1edbi nay, t\u1eeb \u0111\u00f3 d\u1ef1 li\u1ec7u v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 khai th\u00e1c trong t\u01b0\u01a1ng lai \u0111\u1ec3 c\u00f3 h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn. <\/span><\/p>\n

Doanh nghi\u1ec7p c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ai l\u00e0 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp c\u00f3 nguy c\u01a1 t\u1ea1o ra nh\u1eefng \u00e1p l\u1ef1c \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 b\u1ea1n nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 nh\u01b0 c\u00f4ng c\u1ee5 SWOT (x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i, nguy c\u01a1), ph\u00e2n t\u00edch t\u00ednh hi\u1ec7u qu\u1ea3 trong ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a h\u1ecd, tr\u1ea3i nghi\u1ec7m khi th\u1eed l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3, xem x\u00e9t ph\u1ea3n h\u1ed3i c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c\u2026 L\u1ed7 h\u1ed5ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u00f3 th\u1ec3 l\u00e0 c\u01a1 h\u1ed9i d\u00e0nh cho b\u1ea1n, v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd l\u00e0 \u0111i\u1ec1u b\u1ea1n n\u00ean tr\u00e1nh.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u1ea7n nghi\u00ean c\u1ee9u c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i nh\u01b0 ngu\u1ed3n nh\u00e2n l\u1ef1c, n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n, t\u00e0i ch\u00ednh, c\u01a1 s\u1edf v\u1eadt ch\u1ea5t\u2026 \u0111\u1ec3 \u01b0\u1edbc l\u01b0\u1ee3ng t\u00ednh ph\u00f9 h\u1ee3p v\u00e0 kh\u1ea3 thi khi tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch c\u1ea1nh tranh.<\/span><\/p>\n

\"\"<\/p>\n

3. Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng<\/h2>\n

\u0110\u1ec3 \u201cx\u00e2m nh\u1eadp\u201d \u0111\u01b0\u1ee3c v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, tr\u01b0\u1edbc h\u1ebft doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u h\u1ecd \u0111ang ngh\u0129 g\u00ec trong \u0111\u1ea7u. H\u00e3y th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u tr\u00ean c\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u00e0 b\u1ea1n l\u1ef1a ch\u1ecdn. <\/span><\/p>\n

Kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i ngh\u0129 g\u00ec v\u1ec1 b\u1ea1n khi \u0111\u00e3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, t\u1ea1i sao h\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thay v\u00ec c\u1ee7a m\u1ed9t doanh nghi\u1ec7p kh\u00e1c, h\u1ecd \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c\u2026 Trong khi \u0111\u00f3, c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ti\u1ec1m n\u0103ng c\u00f3 th\u00f3i quen mua s\u1eafm d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng, c\u1ea3m x\u00fac hay do s\u1ee9c m\u1ea1nh c\u1ee7a qu\u1ea3ng c\u00e1o, h\u1ecd th\u1ef1c s\u1ef1 mong mu\u1ed1n s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o, h\u1ecd hy v\u1ecdng \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed ra sao t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\u2026 \u0110\u00f3 l\u00e0 nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c \u0111\u1ec3 s\u1eb5n s\u00e0ng l\u00ean k\u1ebf ho\u1ea1ch cho nh\u1eefng c\u00f4ng vi\u1ec7c ti\u1ebfp theo. <\/span><\/p>\n

Doanh nghi\u1ec7p nh\u1ecf d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a so v\u1edbi doanh nghi\u1ec7p l\u1edbn, \u0111\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n t\u1ea1o n\u00ean m\u1ed1i li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd, hi\u1ec3u h\u01a1n c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi ti\u00ean phong mang t\u1edbi gi\u1ea3i ph\u00e1p cho h\u1ecd. <\/span><\/p>\n

4. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1ee9 n\u1ebfu m\u1ea5t \u0111i, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ch\u1ebft. \u0110\u00f3 l\u00e0 b\u1ed9 quy t\u1eafc h\u01b0\u1edbng d\u1eabn chi ti\u1ebft, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc t\u1edbi t\u01b0 duy v\u00e0 h\u00e0nh vi c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong doanh nghi\u1ec7p. \u0110\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c hai c\u00e2u h\u1ecfi \u201cCh\u00fang ta tin t\u01b0\u1edfng v\u00e0o \u0111i\u1ec1u g\u00ec?\u201d v\u00e0 \u201cNi\u1ec1m tin \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1eb1ng h\u00e0nh \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?\u201d. <\/span><\/p>\n

Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ea7n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i trong s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea7n b\u1eaft ngu\u1ed3n t\u1eeb ch\u00ednh c\u1ea3m x\u00fac c\u1ee7a doanh nghi\u1ec7p thay v\u00ec nh\u1eefng th\u00f4ng \u0111i\u1ec1u s\u00e1o r\u1ed7ng v\u00e0 k\u00e9m thuy\u1ebft ph\u1ee5c. \u201c\u0110\u1eb7t ch\u1eef T\u00edn l\u00ean h\u00e0ng \u0111\u1ea7u, l\u1ea5y ch\u1eef T\u00edn l\u00e0m v\u0169 kh\u00ed c\u1ea1nh tranh v\u00e0 b\u1ea3o v\u1ec7 ch\u1eef T\u00edn nh\u01b0 b\u1ea3o v\u1ec7 danh d\u1ef1 ch\u00ednh m\u00ecnh\u201d l\u00e0 v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t trong nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Vingroup. Trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p kh\u00f3 kh\u0103n, c\u00e1c doanh nghi\u1ec7p ki\u00ean \u0111\u1ecbnh s\u1ebd thay \u0111\u1ed5i m\u1ee5c ti\u00eau ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ch\u1ee9 kh\u00f4ng thay \u0111\u1ed5i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"\"<\/p>\n

5. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea1o ra m\u1ed9t v\u1ecb th\u1ebf kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau nh\u1ea5t \u0111\u1ecbnh. M\u1ee5c ti\u00eau c\u1ee7a b\u01b0\u1edbc n\u00e0y l\u00e0 t\u1ea1o ra m\u1ed9t c\u00e1 t\u00ednh ri\u00eang, h\u00ecnh \u1ea3nh ri\u00eang ph\u1ea3n \u00e1nh b\u1ea3n s\u1eafc, \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng quan v\u1edbi \u0111\u1ed1i th\u1ee7, gi\u00fap kh\u00e1ch h\u00e0ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1edb t\u1edbi b\u1ea1n gi\u1eefa th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng. <\/span><\/p>\n

M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t con \u0111\u01b0\u1eddng \u0111\u1ecbnh v\u1ecb ri\u00eang t\u00f9y thu\u1ed9c v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a t\u1eebng doanh nghi\u1ec7p, nh\u01b0ng \u0111\u00e2y l\u00e0 vi\u1ec7c l\u00e0m c\u1ea7n thi\u1ebft v\u00e0 n\u00ean \u0111\u01b0\u1ee3c l\u00ean ph\u01b0\u01a1ng \u00e1n tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u1ea1o ra \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng cho vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o sau n\u00e0y. <\/span><\/p>\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o c\u00e1c th\u1ebf m\u1ea1nh n\u1ed5i tr\u1ed9i c\u1ee7a m\u00ecnh (Unique Selling Point) nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng – t\u00ednh n\u0103ng – c\u00f4ng d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m, gi\u00e1 tr\u1ecb cam k\u1ebft m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c, v\u1ea5n \u0111\u1ec1 – gi\u1ea3i ph\u00e1p ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac…<\/span><\/p>\n

6. X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n cho c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u00e0 \u0111i v\u00e0o ti\u1ec1m th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu trong quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p. <\/span><\/p>\n

Doanh nghi\u1ec7p c\u00e0ng nh\u1ecf, b\u1ed9 nh\u1eadn di\u1ec7n c\u00e0ng quan tr\u1ecdng b\u1edfi ch\u00fang c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 cho h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 chuy\u00ean nghi\u1ec7p c\u0169ng nh\u01b0 \u0111\u1eb7t ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n bao g\u1ed3m c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i (t\u00ean g\u1ecdi, slogan, logo, bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng, Brand Guidelines), b\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng, \u1ea5n ph\u1ea9m Marketing, nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m, nh\u1eadn di\u1ec7n t\u1ea1i \u0111i\u1ec3m b\u00e1n… \u00a0<\/span><\/p>\n

B\u1eaft ngu\u1ed3n t\u1eeb nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u00ecnh th\u00e0nh c\u00e1c \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, trong \u0111\u00f3 \u0111\u1ea3m b\u1ea3o c\u00e1c y\u1ebfu t\u1ed1: \u0111\u1ed9c \u0111\u00e1o, d\u1ec5 nh\u1edb, c\u00f3 \u00fd ngh\u0129a, d\u1ec5 chuy\u1ec3n \u0111\u1ed5i, d\u1ec5 th\u00edch nghi v\u00e0 d\u1ec5 b\u1ea3o h\u1ed9.<\/span><\/p>\n

\"\"
Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u y t\u1ebf Redimed do Sao Kim thi\u1ebft k\u1ebf<\/figcaption><\/figure>\n

7. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

Sau khi \u0111\u00e3 ho\u00e0n thi\u1ec7n c\u00e1c b\u01b0\u1edbc tr\u00ean, b\u1ea1n c\u0169ng c\u1ea7n quan t\u00e2m t\u1edbi ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan t\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch kinh doanh c\u1ee7a doanh nghi\u1ec7p, gi\u00fap duy tr\u00ec v\u1ecb th\u1ebf, h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, b\u1edfi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 n\u1ed5i ti\u1ebfng \u1edf hi\u1ec7n t\u1ea1i nh\u01b0ng c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng trong t\u01b0\u01a1ng lai. \u00a0<\/span><\/p>\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd tr\u00ean c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh (s\u1ea3n ph\u1ea9m, gi\u00e1, bao b\u00ec\u2026) v\u00e0 y\u1ebfu t\u1ed1 v\u00f4 h\u00ecnh (tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5\u2026) nh\u1eb1m \u0111\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n d\u00e0y c\u00f4ng x\u00e2y d\u1ef1ng s\u1ebd kh\u00f4ng thay \u0111\u1ed5i trong nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Xem th\u00eam Quy tr\u00ecnh th\u1ef1c hi\u1ec7n t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/a><\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u1ec9 s\u1edf h\u1eefu ngu\u1ed3n nh\u00e2n l\u1ef1c gi\u1ecfi v\u1ec1 s\u1ea3n xu\u1ea5t, kinh doanh m\u00e0 ch\u01b0a t\u1eebng c\u00f3 kinh nghi\u1ec7m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y c\u1ea9n tr\u1ecdng khi mu\u1ed1n t\u1ef1 m\u00ecnh l\u00e0m m\u1ecdi vi\u1ec7c. \u0110\u1ec3 tr\u00e1nh r\u1ee7i ro kh\u00f4ng \u0111\u00e1ng c\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ebfn s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb ph\u00eda c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c n\u00e0y c\u1ee7a Sao Kim. H\u01a1n 7000 d\u1ef1 \u00e1n v\u1edbi tr\u00ean 3000 doanh nghi\u1ec7p kh\u00e1ch h\u00e0ng l\u00e0 l\u1eddi \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng c\u1ee7a ch\u00fang t\u00f4i d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: <\/a> <\/span>, <\/a> <\/span>, <\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n l\u00e0 b\u00e0i to\u00e1n kh\u00f3 v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng doanh nghi\u1ec7p quy m\u00f4 nh\u1ecf. Tuy nhi\u00ean, th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 c\u0169ng lu\u00f4n b\u1eaft \u0111\u1ea7u t\u1eeb con s\u1ed1 0, v\u00ec v\u1eady l\u1eddi gi\u1ea3i \u0111\u00e1p c\u1ee7a b\u00e0i to\u00e1n n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u qu\u00e1 xa v\u1eddi. […]<\/p>\n","protected":false},"author":44,"featured_media":321598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-321596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu"],"acf":[],"views":815,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321596"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321598"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}