{"id":321600,"date":"2018-11-21T17:32:05","date_gmt":"2018-11-21T10:32:05","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321600"},"modified":"2018-11-21T17:32:05","modified_gmt":"2018-11-21T10:32:05","slug":"lam-the-nao-de-startup-co-mot-he-thong-nhan-dien-thuong-hieu-chuyen-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/lam-the-nao-de-startup-co-mot-he-thong-nhan-dien-thuong-hieu-chuyen-nghiep\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Startup c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p?"},"content":{"rendered":"

R\u1ea5t nhi\u1ec1u Startup th\u1ef1c s\u1ef1 c\u00f3 n\u0103ng l\u1ef1c v\u1ec1 chuy\u00ean m\u00f4n nh\u01b0ng c\u00f2n thi\u1ebfu s\u00f3t kinh nghi\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c trong l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. C\u0169ng kh\u00f4ng \u00edt Startup ch\u01b0a \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c vi\u1ec7c ph\u1ea3i t\u1ea1o ra cho m\u00ecnh m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Sao Kim s\u1ebd \u0111\u1ecbnh h\u00ecnh gi\u00fap Startup c\u00e1ch \u0111\u1ec3 c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n chuy\u00ean nghi\u1ec7p?<\/h2>\n

Kh\u00f4ng c\u00f3 m\u1ed9t ti\u00eau chu\u1ea9n n\u00e0o ch\u00ednh x\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng nh\u1eefng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n chuy\u00ean nghi\u1ec7p \u0111\u1ec1u c\u00f3 chung nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m sau \u0111\u00e2y:<\/span><\/p>\n

Th\u1ee9 nh\u1ea5t l\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n ng\u00e0nh.<\/span><\/i> M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n chuy\u00ean nghi\u1ec7p ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng ri\u00eang c\u1ee7a ng\u00e0nh h\u00e0ng v\u00e0 kh\u01a1i g\u1ee3i c\u1ea3m gi\u00e1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u n\u01a1i kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, nh\u1eadn di\u1ec7n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang ph\u1ea3i to\u00e1t l\u00ean \u0111\u01b0\u1ee3c v\u1ebb \u0111\u1eb9p, s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 cu\u1ed1n h\u00fat, trong khi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c c\u1ea7n k\u00edch th\u00edch \u0111\u01b0\u1ee3c v\u1ecb gi\u00e1c. <\/span><\/p>\n

Th\u1ee9 hai l\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n.<\/span><\/i> D\u00f9 c\u00f3 nhi\u1ec1u t\u1edbi \u0111\u00e2u th\u00ec nh\u1eefng \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n \u0111\u1ec1u ph\u1ee5c v\u1ee5 cho m\u1ee5c ti\u00eau chung l\u00e0 truy\u1ec1n t\u1ea3i h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1edbi kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, ch\u00fang ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ed3ng b\u1ed9 trong thi\u1ebft k\u1ebf v\u00e0 s\u1eed d\u1ee5ng \u0111\u00fang bi\u1ec3u t\u01b0\u1ee3ng, m\u00e0u s\u1eafc, t\u1ef7 l\u1ec7, font ch\u1eef\u2026 theo quy chu\u1ea9n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

Th\u1ee9 ba l\u00e0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, cam k\u1ebft c\u1ee7a doanh nghi\u1ec7p. <\/span><\/i>Kh\u00e1ch h\u00e0ng c\u1ea7n c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng n\u1ed7 l\u1ef1c v\u00e0 l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua b\u1ed9 nh\u1eadn di\u1ec7n. Ch\u00fang c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1edfi c\u00e1c \u1ee9ng d\u1ee5ng c\u1ed1t l\u00f5i trong h\u1ec7 th\u1ed1ng nh\u01b0 t\u00ean g\u1ecdi, bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng, m\u00e0u s\u1eafc, slogan.<\/span><\/p>\n

Th\u1ee9 t\u01b0 l\u00e0 \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t.<\/span><\/i> M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 \u0103n theo v\u00e0 ch\u1eb3ng c\u00f3 g\u00ec \u0111\u00e1ng \u0111\u1ec3 kh\u00e1m ph\u00e1 n\u1ebfu s\u1edf h\u1eefu m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n c\u00f3 v\u1ebb na n\u00e1 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. Kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 th\u1ec3 nh\u1ea7m l\u1eabn b\u1ea1n v\u1edbi mu\u00f4n v\u00e0n \u0111\u1ed1i th\u1ee7 kh\u00e1c n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 s\u1ef1 \u0111\u1ed9t ph\u00e1 trong nh\u1eadn di\u1ec7n.<\/span><\/p>\n

Th\u1ee9 n\u0103m l\u00e0 hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau. <\/span><\/i>Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u thi c\u00f4ng v\u00e0 hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau, t\u1eeb website, blog, youtube cho t\u1edbi b\u1ea3ng bi\u1ec3n qu\u1ea3ng c\u00e1o, \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng…<\/span><\/p>\n

Xem th\u00eam 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3<\/a><\/p>\n

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C\u00e1c \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ND1 do Sao Kim thi\u1ebft k\u1ebf<\/figcaption><\/figure>\n

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 Startup c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n chuy\u00ean nghi\u1ec7p?<\/h2>\n

1. Xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u1eb7c tr\u01b0ng ng\u00e0nh h\u00e0ng<\/h3>\n

S\u1ebd th\u1eadt kh\u00f4ng hay n\u1ebfu ngay t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u1ebfp x\u00fac v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7n \u0111\u1ea1i trong khi Startup c\u1ee7a b\u1ea1n chuy\u00ean cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7, ho\u1eb7c h\u1ecd hi\u1ec3u nh\u1ea7m l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng. \u0110\u00f3 l\u00e0 minh ch\u1ee9ng cho th\u1ea5y m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u1eb7c tr\u01b0ng c\u00e1c l\u0129nh v\u1ef1c. <\/span><\/p>\n

Tr\u01b0\u1edbc khi l\u00ean \u00fd t\u01b0\u1edfng, b\u1ea1n c\u00f3 th\u1ec3 li\u1ec7t k\u00ea nh\u1eefng \u0111\u1eb7c tr\u01b0ng trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5, Startup d\u1ecbch v\u1ee5 giao h\u00e0ng c\u1ea7n nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ef1 nhanh ch\u00f3ng, c\u1ea9n tr\u1ecdng, do v\u1eady c\u00f3 th\u1ec3 ch\u1ecdn bi\u1ec3u t\u01b0\u1ee3ng h\u00ecnh m\u0169i t\u00ean ho\u1eb7c k\u1ebb s\u1ecdc… \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9; l\u0129nh v\u1ef1c th\u1eddi trang l\u00e0 \u0111\u1eb9p, sang tr\u1ecdng v\u00e0 tinh t\u1ebf\u2026, v\u00ec th\u1ebf c\u1ea7n nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng mang t\u00ednh thanh l\u1ecbch, m\u1ec1m m\u1ea1i h\u01a1n. Theo \u0111\u00f3, font ch\u1eef c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u01b0\u1eddng n\u00e9t v\u00e0 \u00fd ngh\u0129a c\u1ee7a bi\u1ec3u t\u01b0\u1ee3ng.<\/span><\/p>\n

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Sao Kim s\u1eed d\u1ee5ng nh\u1eefng v\u00f2ng tr\u00f2n nh\u1ecf bi\u1ec3u tr\u01b0ng cho nh\u1eefng vi m\u1ea1ch \u0111i\u1ec7n t\u1eed, gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ENAO<\/figcaption><\/figure>\n

Vi\u1ec7c l\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u00e1c \u0111\u1ed9ng t\u1edbi nh\u1eadn th\u1ee9c v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. M\u00e0u \u0111\u1ecf v\u00e0 v\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng k\u00edch th\u00edch v\u1ecb gi\u00e1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng Startup nh\u00e0 h\u00e0ng, trong khi \u0111\u00f3 c\u00e1c Startup s\u00e1ng t\u1ea1o s\u1ea3n ph\u1ea9m cho tr\u1ebb em l\u1ea1i l\u1ef1a ch\u1ecdn m\u00e0u cam \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho s\u1ef1 s\u00f4i \u0111\u1ed9ng, vui t\u01b0\u01a1i…<\/span><\/p>\n

2. Xu\u1ea5t ph\u00e1t t\u1eeb gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/h3>\n

Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u1ed9 quy t\u1eafc chung c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u00e2u s\u1eafc t\u1edbi t\u01b0 duy, h\u00e0nh \u0111\u1ed9ng c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean v\u00e0 th\u1ec3 hi\u1ec7n ni\u1ec1m tin c\u1ee7a Startup. B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n truy\u1ec1n t\u1ea3i h\u1ec7 ni\u1ec1m tin \u0111\u00f3 t\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ec3 h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean. <\/span><\/p>\n

Appota – m\u1ed9t Startup cung c\u1ea5p c\u00e1c n\u1ec1n t\u1ea3ng ti\u1ec7n \u00edch cho \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh \u0111\u1eb7t ra gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh l\u00e0 ph\u1ee5c v\u1ee5 c\u1ed9ng \u0111\u1ed3ng th\u1eadt t\u1ed1t v\u1edbi s\u1ef1 ch\u1ec9n chu, ch\u00e2n th\u00e0nh v\u00e0 c\u1edfi m\u1edf. H\u1ecd l\u1ef1a ch\u1ecdn m\u00e0u xanh l\u00e1 \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n, t\u1ed1t \u0111\u1eb9p. M\u00e0u s\u1eafc n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t \u0111\u1ea1t, h\u1ee9a h\u1eb9n cho m\u1ed9t t\u01b0\u01a1ng lai th\u00e0nh c\u00f4ng c\u1ee7a Startup. <\/span><\/p>\n

Ho\u1eb7c v\u1edbi WeFit – 1 trong 3 Startup ti\u1ec1m n\u0103ng t\u1eeb n\u0103m 2016, ngay c\u00e1i t\u00ean \u0111\u00e3 cho th\u1ea5y n\u1ed7 l\u1ef1c c\u1ee7a h\u1ecd trong vi\u1ec7c thay \u0111\u1ed5i th\u00f3i quen v\u1eadn \u0111\u1ed9ng v\u00e0 t\u1eadp luy\u1ec7n c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. V\u1edbi s\u1ee9 m\u1ec7nh d\u00f9ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 internet \u0111\u1ec3 \u0111em t\u1edbi m\u00f4i tr\u01b0\u1eddng r\u00e8n luy\u1ec7n s\u1ee9c kh\u1ecfe d\u1ec5 d\u00e0ng, thu\u1eadn ti\u1ec7n nh\u1ea5t cho m\u1ecdi ng\u01b0\u1eddi, h\u1ecd thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi 2 \u0111\u01b0\u1eddng \u0111\u01a1n g\u1ea5p kh\u00fac v\u00e0 font ch\u1eef kh\u00f4ng ch\u00e2n t\u1ed1i gi\u1ea3n, kh\u1eb3ng \u0111\u1ecbnh t\u00ednh hi\u1ec7n \u0111\u1ea1i, m\u1edbi m\u1ebb trong gi\u1ea3i ph\u00e1p nh\u01b0ng c\u0169ng r\u1ea5t \u0111\u01a1n gi\u1ea3n, d\u1ec5 d\u00e0ng. <\/span>\u00a0<\/span><\/i><\/p>\n

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3. Ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n

B\u1ea5t k\u1ec3 Startup hay c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u1ecf \u0111\u1ec1u c\u00f3 \u0111\u1ecbnh v\u1ecb ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u m\u00e0 m\u00ecnh x\u00e2y d\u1ef1ng. \u0110\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb v\u00e0 c\u00e1 t\u00ednh ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00f4ng ch\u00fang d\u1ec5 li\u00ean t\u01b0\u1edfng h\u01a1n t\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh ng\u00e0y m\u1ed9t c\u0103ng th\u1eb3ng gi\u1eefa c\u00e1c Startup v\u00e0 doanh nghi\u1ec7p. \u00a0<\/span><\/p>\n

B\u1ea1n n\u00ean \u0111\u1ee9ng tr\u00ean l\u1eadp tr\u01b0\u1eddng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng v\u1ec1 \u0111i\u1ec1u m\u00e0 h\u1ecd mong mu\u1ed1n t\u1eeb th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua b\u1ed9 nh\u1eadn di\u1ec7n. V\u1edbi th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh c\u00e1ch tr\u1ebb trung th\u00ec m\u1ed9t slogan v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u0111\u01a1n gi\u1ea3n, hi\u1ec7n \u0111\u1ea1i l\u00e0 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a nh\u1eefng ng\u01b0\u1eddi tr\u1ebb, ho\u1eb7c n\u1ebfu th\u1ebf m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 mang t\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb kh\u00f4ng gi\u1edbi h\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u m\u00e0u s\u1eafc trong nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 c\u00e1ch m\u00e0 Google \u0111\u00e3 s\u1eed d\u1ee5ng. \u00a0<\/span><\/p>\n

4. Tu\u00e2n theo nh\u1eefng “nguy\u00ean t\u1eafc v\u00e0ng”<\/h3>\n

\u0110\u1ed1i v\u1edbi m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ch\u1ec9 ph\u1ea3n \u00e1nh \u0111\u00fang c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c tr\u01b0ng ng\u00e0nh h\u00e0ng hay kh\u1eb3ng \u0111\u1ecbnh n\u1ed7 l\u1ef1c c\u1ee7a Startup l\u00e0 ch\u01b0a \u0111\u1ee7. B\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n tu\u00e2n theo m\u1ed9t s\u1ed1 \u201cnguy\u00ean t\u1eafc v\u00e0ng\u201d.<\/span><\/p>\n

Th\u1ee9 nh\u1ea5t, nh\u1eadn di\u1ec7n ph\u1ea3i mang t\u00ednh \u0111\u1ed9c \u0111\u00e1o, ph\u00e1 v\u1ee1 nh\u1eefng th\u00f3i quen s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh th\u00f4ng th\u01b0\u1eddng, ch\u1eb3ng h\u1ea1n, Startup c\u00f4ng ngh\u1ec7 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh chi\u1ebfc m\u00e1y t\u00ednh, Startup gi\u00e1o d\u1ee5c kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 li\u00ean quan t\u1edbi b\u00fat s\u00e1ch\u2026 S\u00e1ng t\u1ea1o nh\u1eefng h\u00ecnh \u1ea3nh kh\u00e1c l\u1ea1 nh\u01b0ng v\u1eabn \u1ea9n ch\u1ee9a \u00fd ngh\u0129a m\u1edbi l\u00e0 c\u00e1ch khi\u1ebfn b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 t\u00e1c \u0111\u1ed9ng t\u1edbi c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Th\u1ee9 hai, nh\u1eadn di\u1ec7n ph\u1ea3i d\u1ec5 nh\u1edb, \u0111\u1eb7c bi\u1ec7t l\u00e0 logo. Cho d\u00f9 b\u1ea1n c\u00f3 nhi\u1ec1u \u00fd t\u01b0\u1edfng t\u1edbi \u0111\u00e2u, mu\u1ed1n k\u1ebft h\u1ee3p nhi\u1ec1u h\u00ecnh \u1ea3nh t\u1edbi \u0111\u00e2u th\u00ec logo th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ch\u1ec9 n\u00ean l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u01a1n gi\u1ea3n, r\u00f5 r\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y c\u1ed1 g\u1eafng l\u1ef1a ch\u1ecdn m\u1ed9t Brand Name d\u1ec5 \u0111\u1ecdc v\u00e0 m\u1ed9t Slogan ng\u1eafn g\u1ecdn, x\u00fac t\u00edch. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u ki\u1ec7n kh\u00e1ch h\u00e0ng ghi nh\u1edb v\u00e0 d\u1ec5 li\u00ean t\u01b0\u1edfng t\u1edbi b\u1ea1n. Nh\u1eadn di\u1ec7n \u0111\u01a1n gi\u1ea3n c\u0169ng t\u1ea1o thu\u1eadn l\u1ee3i cho vi\u1ec7c in \u1ea5n v\u00e0 thi c\u00f4ng.<\/span><\/p>\n

Th\u1ee9 ba, nh\u1eadn di\u1ec7n ph\u1ea3i d\u1ec5 chuy\u1ec3n \u0111\u1ed5i v\u00e0 d\u1ec5 th\u00edch nghi. Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo bao g\u1ed3m c\u1ea3 v\u0103n b\u1ea3n, minh h\u1ecda v\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ec1u kh\u00e1 ph\u1ed5 bi\u1ebfn, \u0111i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng chuy\u1ec3n \u0111\u1ed5i logo trong t\u1eebng thi\u1ebft k\u1ebf \u0111\u1eb7c th\u00f9, v\u00ed d\u1ee5 l\u01b0\u1ee3c b\u1ecf ph\u1ea7n v\u0103n b\u1ea3n, chuy\u1ec3n sang d\u1ea1ng \u00e2m b\u1ea3n\u2026<\/span><\/p>\n

\"\"<\/p>\n

5. X\u00e2y d\u1ef1ng Brand Guidelines<\/h3>\n

H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n c\u1ee7a m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c n\u1eafm v\u1eefng b\u1edfi m\u1ecdi th\u00e0nh vi\u00ean v\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9, \u0111\u00fang quy chu\u1ea9n. X\u00e2y d\u1ef1ng v\u00e0 ph\u1ed5 bi\u1ebfn Brand Guidelines ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 Startup th\u00f4ng b\u00e1o v\u1ec1 quy \u0111\u1ecbnh s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 trong b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m t\u00ean g\u1ecdi, bi\u1ec3u t\u01b0\u1ee3ng, slogan, m\u00e0u s\u1eafc, font ch\u1eef, t\u1ef7 l\u1ec7 gi\u1eefa c\u00e1c th\u00e0nh t\u1ed1 t\u1ea1o n\u00ean nh\u1eadn di\u1ec7n\u2026 trong thi\u1ebft k\u1ebf v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u t\u1edbi m\u1ecdi th\u00e0nh vi\u00ean.<\/span><\/p>\n

N\u1ebfu kh\u00f4ng c\u00f3 Brand Guidelines, vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eadn di\u1ec7n trong th\u1ef1c ti\u1ec5n s\u1ebd kh\u00f4ng th\u1ed1ng nh\u1ea5t, d\u1ec5 m\u00e2u thu\u1eabn v\u00e0 t\u1ea1o ra h\u00ecnh \u1ea3nh kh\u00f4ng chuy\u00ean nghi\u1ec7p. H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n c\u00e0ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1ea5t qu\u00e1n, m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng t\u0103ng l\u00ean.<\/span><\/p>\n

Xem th\u00eam Khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n Brand Guidelines?<\/a><\/p>\n

\u0110\u1ec3 t\u1ea1o n\u00ean m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n chuy\u00ean nghi\u1ec7p, Startup c\u1ea7n nghi\u00ean c\u1ee9u r\u1ea5t k\u1ef9 l\u01b0\u1ee1ng v\u00e0 v\u1eadn d\u1ee5ng m\u1ecdi kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o. C\u00f2n r\u1ea5t nhi\u1ec1u b\u00ed quy\u1ebft quan tr\u1ecdng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng c\u00f3 kh\u00e1i ni\u1ec7m. Ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m h\u1eefu \u00edch v\u00e0 b\u00ed quy\u1ebft \u0111\u1ec3 b\u1ea1n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn m\u00ecnh ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean. H\u00e3y k\u1ebft n\u1ed1i v\u1edbi ch\u00fang t\u00f4i th\u00f4ng qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i 0964.699.499 ho\u1eb7c contact@www.saokim.com.vn <\/span><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: Thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1eb9p<\/a> <\/span>, Thi\u1ebft k\u1ebf logo c\u00f4ng ty<\/a> <\/span>, C\u00f4ng ty thi\u1ebft k\u1ebf logo<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

R\u1ea5t nhi\u1ec1u Startup th\u1ef1c s\u1ef1 c\u00f3 n\u0103ng l\u1ef1c v\u1ec1 chuy\u00ean m\u00f4n nh\u01b0ng c\u00f2n thi\u1ebfu s\u00f3t kinh nghi\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c trong l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. C\u0169ng kh\u00f4ng \u00edt Startup ch\u01b0a \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c vi\u1ec7c ph\u1ea3i t\u1ea1o ra cho m\u00ecnh m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 […]<\/p>\n","protected":false},"author":44,"featured_media":321601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-321600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu"],"acf":[],"views":642,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321600"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321600\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321601"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}