{"id":321617,"date":"2018-05-14T10:45:19","date_gmt":"2018-05-14T03:45:19","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321617"},"modified":"2018-05-24T07:44:09","modified_gmt":"2018-05-24T00:44:09","slug":"7-cach-dau-tu-vao-thuong-hieu-giup-ban-thanh-cong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/7-cach-dau-tu-vao-thuong-hieu-giup-ban-thanh-cong\/","title":{"rendered":"7 c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng"},"content":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> l\u00e0 con \u0111\u01b0\u1eddng mang t\u00ednh d\u00e0i l\u00e2u v\u00e0 c\u1ea7n nhi\u1ec1u t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng cho m\u1ed7i b\u01b0\u1edbc \u0111\u1ea7u t\u01b0 \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3. Tuy v\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u1eabn l\u00e0m nhi\u1ec1u ng\u01b0\u1eddi l\u00fang t\u00fang. <\/span>V\u1eady n\u00ean h\u00e3y c\u00f9ng Sao Kim tham kh\u1ea3o 7 c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/b><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u – Khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau n\u00f3i nhi\u1ec1u v\u1ec1 m\u00ecnh<\/b><\/h2>\n

\u0110\u1ec3 thu h\u00fat v\u00e0 l\u00e0m n\u00ean m\u1ed9t tr\u00e0o l\u01b0u m\u1edbi trong gi\u1edbi tr\u1ebb c\u0169ng nh\u01b0 khi\u1ebfn h\u1ecd n\u00f3i nhi\u1ec1u h\u01a1n v\u1ec1 m\u00ecnh tr\u00ean c\u1ea3 2 k\u00eanh online v\u00e0 offline, r\u1ed3i ti\u00eau th\u1ee5 nhi\u1ec1u h\u01a1n \u2013 \u201cmore talk, more consume\u201d. Coca – Cola \u0111\u00e3 cho ra \u0111\u1eddi chi\u1ebfn d\u1ecbch \u201cIn t\u00ean l\u00ean lon Coca\u201d.<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t v\u1edbi Australia, t\u1edbi 50% ng\u01b0\u1eddi d\u00e2n ch\u01b0a u\u1ed1ng th\u1eed Coca bao gi\u1edd th\u00ec \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 chi\u1ebfn d\u1ecbch r\u1ea5t \u0111\u1ea7u t\u01b0 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi n\u00e0y.<\/span><\/p>\n

B\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch n\u00e0y Coca – Cola in 150 c\u00e1i t\u00ean ph\u1ed5 bi\u1ebfn nh\u1ea5t \u1edf Australia l\u00ean nh\u1eefng chai coca \u0111\u1ec3 nh\u1eafc nh\u1edf m\u1ecdi ng\u01b0\u1eddi nh\u1edb v\u1ec1 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n c\u1ee7a m\u00ecnh. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n \u0111\u00e3 l\u00e2u kh\u00f4ng li\u00ean l\u1ea1c, ho\u1eb7c l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n m\u1edbi quen v\u1edbi th\u00f4ng \u0111i\u1ec7p: \u201cN\u1ebfu b\u1ea1n nh\u1edb\/ mu\u1ed1n g\u1eb7p g\u1ee1\/ th\u00edch\/ l\u00e2u r\u1ed3i ch\u01b0a g\u1eb7p\/\u2026h\u00e3y chia s\u1ebb 1 chai Coke ( c\u00f9ng v\u1edbi c\u00e1i t\u00ean c\u1ee7a ng\u01b0\u1eddi b\u1ea1n \u0111\u00f3 \u0111\u01b0\u1ee3c in tr\u00ean v\u1ecf chai ) v\u1edbi anh\/c\u00f4 \u1ea5y. Trong su\u1ed1t chi\u1ebfn d\u1ecbch, \u00fd t\u01b0\u1edfng, n\u1ed9i dung lu\u00f4n \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nguy\u1ec7n v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111em l\u1ea1i cho h\u1ecd nh\u1eefng gi\u00e2y ph\u00fat b\u1ea5t ng\u1edd nh\u1ea5t.<\/span><\/p>\n

V\u00e0 k\u1ebft qu\u1ea3, l\u01b0\u1ee3ng ti\u00eau th\u1ee5 coca sau chi\u1ebfn d\u1ecbch t\u0103ng 7% so v\u1edbi tr\u01b0\u1edbc khi chi\u1ebfn d\u1ecbch di\u1ec5n ra. Hi\u1ec7u qu\u1ea3 thu h\u00fat truy\u1ec1n th\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 18 tri\u1ec7u l\u01b0\u1ee3t view tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

378.000 chai coca \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u1edbi nh\u1eefng t\u00ean ri\u00eang in tr\u00ean v\u1ecf chai, 76.000 m\u00f4 h\u00ecnh c\u00e1c v\u1ecf chai \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 chia s\u1ebb l\u00ean Facebook, khi\u1ebfn l\u01b0\u1ee3ng truy c\u1eadp tr\u00ean Fanpage c\u1ee7a Coca-Cola t\u0103ng \u0111\u1ebfn 87%. <\/span><\/p>\n

V\u00e0 t\u1ea1i Vi\u1ec7t Nam, c\u00e1c b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 mang t\u1edbi nh\u1eefng h\u00ecnh \u1ea3nh th\u00fa v\u1ecb nh\u01b0:<\/span><\/p>\n

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\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Chi\u1ebfn d\u1ecbch In t\u00ean l\u00ean lon Coca t\u1ea1i Vi\u1ec7t Nam<\/span><\/p>\n

\u0110\u1ec3 s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00e1c b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hay \u201c\u0111\u1ea7u t\u01b0\u201d v\u00e0o vi\u1ec7c k\u1ebft n\u1ed1i nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi s\u1ea3n ph\u1ea9m khi\u1ebfn s\u1ea3n ph\u1ea9m g\u1ea7n g\u0169i v\u00e0 v\u01b0\u1ee3t l\u00ean \u00fd ni\u1ec7m v\u1ec1 c\u00f4ng d\u1ee5ng m\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi b\u1ea1n \u00fd ngh\u0129a, gi\u00fap h\u1ecd g\u1eafn k\u1ebft v\u1edbi gia \u0111\u00ecnh, b\u1ea1n b\u00e8 hay nhi\u1ec1u \u0111i\u1ec1u kh\u00e1c trong cu\u1ed9c s\u1ed1ng.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng vi\u1ec7c \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

Mu\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng th\u00ec kh\u00f4ng g\u00ec kh\u00e1c l\u00e0 ph\u1ea3i \u0111\u00e1ng tr\u00fang t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng. Ph\u1ea3i cho kh\u00e1ch h\u00e0ng th\u1ea5y s\u1ef1 h\u1ebft m\u00ecnh, th\u1ea5u hi\u1ec3u, n\u1eafm b\u1eaft nhu c\u1ea7u c\u0169ng nh\u01b0 cho th\u1ea5y s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a b\u1ea1n d\u00e0nh cho h\u1ecd. H\u00e3y c\u00f9ng xem IKEA \u0111\u00e3 l\u00e0m g\u00ec: <\/span><\/p>\n

Trong t\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng c\u1ee7a IKEA – doanh nghi\u1ec7p chuy\u00ean thi\u1ebft k\u1ebf \u0111\u1ed3 n\u1ed9i th\u1ea5t, thi\u1ebft b\u1ecb v\u00e0 ph\u1ee5 ki\u1ec7n nh\u00e0 c\u1eeda n\u1ed5i ti\u1ebfng c\u1ee7a Th\u1ee5y \u0110i\u1ec3n, b\u1ea1n s\u1ebd mua c\u00e2y d\u00f9 c\u00f3 gi\u00e1 g\u1ed1c khi tr\u1eddi n\u1eafng, nh\u01b0ng n\u00f3 s\u1ebd gi\u1ea3m gi\u00e1 50% ngay khi tr\u1eddi m\u01b0a.<\/span><\/p>\n

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N\u1ebfu qu\u00ean vi\u1ebft c\u00e1c m\u1eabu th\u00f4ng tin \u0111\u00f3n kh\u00e1ch hay ch\u00e0o \u0111\u00f3n ng\u01b0\u1eddi th\u00e2n th\u00ec t\u1ea1i s\u00e2n bay Amsterdam (H\u00e0 Lan), m\u1ecdi ng\u01b0\u1eddi c\u00f3 s\u1eb5n m\u00e1y in banner.<\/span><\/p>\n

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V\u00e0 h\u00e3y lu\u00f4n cho c\u00e1c \u201cth\u01b0\u1ee3ng \u0111\u1ebf\u201d th\u1ea5y b\u1ea1n tr\u00e2n tr\u1ecdng h\u1ecd th\u1ebf n\u00e0o:<\/span><\/p>\n

Trong m\u1ed9t nh\u00e0 h\u00e0ng \u1edf Johannesburg (Nam Phi), 400 th\u1ef1c kh\u00e1ch th\u00e2n thi\u1ebft v\u00e0 th\u01b0\u1eddng xuy\u00ean lui t\u1edbi c\u00f3 m\u1ed9t con dao ri\u00eang, \u0111\u1eb7t \u1edf m\u1ed9t khu v\u1ef1c trang tr\u1ecdng.<\/span><\/p>\n

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Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 m\u00f4 h\u00ecnh kinh doanh ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng nh\u1ea5t trong v\u00f2ng 100 n\u0103m qua, g\u00f3p ph\u1ea7n \u0111\u01b0a nh\u1eefng c\u00f4ng ty do t\u01b0 nh\u00e2n s\u1edf h\u1eefu c\u00f3 quy m\u00f4 ban \u0111\u1ea7u r\u1ea5t nh\u1ecf t\u1ea1i M\u1ef9 nh\u01b0 Starbucks, McDonald\u2019s, Domino\u2019s Pizza, KFC\u2026 tr\u1edf th\u00e0nh nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u kh\u1ed5ng l\u1ed3.<\/span><\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u1ee7a M\u1ef9 trong l\u0129nh v\u1ef1c F&B (kinh doanh chu\u1ed7i nh\u00e0 h\u00e0ng, m\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng) l\u00e0 Starbucks, hi\u1ec7n \u0111\u00e3 m\u1edf 22 qu\u00e1n c\u00e0 ph\u00ea t\u1ea1i TP.HCM v\u00e0 H\u00e0 N\u1ed9i, th\u00f4ng qua m\u1ed9t h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n v\u1edbi \u0111\u1ed1i t\u00e1c Maxim Concepts l\u00e0 C\u00f4ng ty Viet Idea Food & Beverage c\u1ee7a H\u1ed3ng K\u00f4ng.<\/span><\/p>\n

Ngay khi v\u00e0o Vi\u1ec7t Nam, Starbucks \u0111\u00e3 ch\u1ecdn TP.HCM l\u00e0m \u0111\u1ecba b\u00e0n \u0111\u1ea7u ti\u00ean \u0111\u1ec3 chinh ph\u1ee5c v\u1edbi qu\u00e1n flagship (qu\u00e1n l\u1edbn v\u00e0 quan tr\u1ecdng nh\u1ea5t) t\u1ecda l\u1ea1c t\u1ea1i m\u1eb7t ti\u1ec1n kh\u00e1ch s\u1ea1n 5 sao New World S\u00e0i G\u00f2n. N\u0103m \u0111\u1ea7u ti\u00ean t\u1ea1i Vi\u1ec7t Nam, Starbucks m\u1edf li\u00ean t\u1ee5c 4 qu\u00e1n v\u00e0 \u0111\u1ec1u thu\u00ea m\u1eb7t b\u1eb1ng t\u1ea1i c\u00e1c kh\u00e1ch s\u1ea1n 5 sao ho\u1eb7c cao \u1ed1c v\u0103n ph\u00f2ng t\u1ea1i trung t\u00e2m TP.HCM.<\/span><\/p>\n

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Nh\u01b0ng \u0111\u1ec3 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n xem x\u00e9t 3 y\u1ebfu t\u1ed1 d\u01b0\u1edbi \u0111\u00e2y nh\u00e9:<\/span><\/p>\n

S\u1ea3n ph\u1ea9m c\u00f3 kh\u00e1c bi\u1ec7t, c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a, t\u1eadp qu\u00e1n ti\u00eau d\u00f9ng c\u1ee7a ng\u01b0\u1eddi b\u1ea3n \u0111\u1ecba?<\/span><\/p>\n

S\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 \u1ea5y c\u00f3 mang t\u00ednh \u0111\u1ea1i ch\u00fang, c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 cho nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1eb1m th\u1ecfa m\u00e3n m\u1ed9t nhu c\u1ea7u ho\u1eb7c t\u1ea1o ra m\u1ed9t nhu c\u1ea7u m\u1edbi?<\/span><\/p>\n

M\u00f4 h\u00ecnh d\u1ec5 d\u00e0ng nh\u00e2n r\u1ed9ng, mang t\u00ednh m\u1edf?<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u – B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

Top 10 \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 g\u1ed3m: Vinamilk, Coca-Cola, Honda, Nokia, Big-C, MobiFone, Vietcombank, Saigon Co.opMart, Viettel, Sony. Trong \u0111\u00f3, x\u00e9t ri\u00eang v\u1ec1 ng\u00e0nh gi\u1ea3i kh\u00e1t th\u00ec nh\u1eadn di\u1ec7n \u00a0th\u01b0\u01a1ng hi\u1ec7u Vinamilk \u0111\u1ee9ng v\u1ecb tr\u00ed s\u1ed1 1 do \u0111\u00e3 chi\u1ebfm \u01b0u th\u1ebf v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1, s\u1ef1 y\u00eau th\u00edch v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\u2026 M\u1ed9t trong nh\u1eefng \u0111\u00f3ng g\u00f3p kh\u00f4ng nh\u1ecf cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a Vinamilk ch\u00ednh l\u00e0 h\u1ec7 th\u1ed1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u <\/a>\u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n, mang phong c\u00e1ch ri\u00eang n\u1ed5i b\u1eadt c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Logo<\/a> c\u1ee7a Vinamilk \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi font ch\u1eef m\u00e0u tr\u1eafng, kh\u00f4ng ch\u00e2n th\u1ec3 hi\u1ec7n s\u1ef1 ch\u1eafc ch\u1eafn, hi\u1ec7n \u0111\u1ea1i v\u00e0 \u0111\u00e1ng tin c\u1eady. K\u1ebft h\u1ee3p v\u1edbi ph\u00f4ng n\u1ec1n xanh c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh t\u1ed5ng th\u1ec3 nh\u1eadn di\u1ec7n \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1eefa s\u1ed1 1 t\u1ea1i Vi\u1ec7t Nam. B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Vinamilk \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u Vinamilk, hi\u1ec7n l\u00e0 c\u00f4ng ty s\u1ea3n xu\u1ea5t s\u1eefa l\u1edbn nh\u1ea5t Vi\u1ec7t Nam v\u1edbi \u0111a d\u1ea1ng ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m, nh\u01b0: S\u1eefa \u0111\u1eb7c, s\u1eefa n\u01b0\u1edbc, s\u1eefa chua, n\u01b0\u1edbc \u00e9p tr\u00e1i c\u00e2y c\u00e1c lo\u1ea1i, tr\u00e0 xanh, n\u01b0\u1edbc u\u1ed1ng \u0111\u00f3ng chai v\u00e0 d\u00f2ng s\u1eefa b\u1ed9t Dielac c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vinamilk.<\/span><\/p>\n

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B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1eefa Vinamilk \u0111\u00e3 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh nh\u1eefng ch\u00fa b\u00f2 l\u00e0m bi\u1ec3u t\u01b0\u1ee3ng, xuy\u00ean su\u1ed1t t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ec7 th\u1ed1ng. Chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n c\u00e1ch h\u00f3a nh\u1eefng ch\u00fa b\u00f2 s\u1eefa m\u1ea1nh m\u1ebd, vui nh\u1ed9n, n\u0103ng \u0111\u1ed9ng tr\u00ean nh\u1eefng \u0111\u1ed3ng c\u1ecf l\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1ea7y c\u1ea3m x\u00fac c\u00f3 t\u00e1c d\u1ee5ng g\u1eafn k\u1ebft t\u00ecnh c\u1ea3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Vinamilk. V\u00e0 s\u1ea3n ph\u1ea9m t\u1eeb s\u1eefa c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u vinamilk ph\u1ee7 k\u00edn th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc.<\/span><\/p>\n

Xem th\u00eam: B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a C\u00f4ng ty TNHH Th\u1ecbnh V\u01b0\u1ee3ng Chung
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