{"id":321643,"date":"2018-06-27T10:38:42","date_gmt":"2018-06-27T03:38:42","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321643"},"modified":"2021-06-30T07:41:28","modified_gmt":"2021-06-30T07:41:28","slug":"5-loi-co-ban-ve-cau-truc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-loi-co-ban-ve-cau-truc-thuong-hieu\/","title":{"rendered":"C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u: 5 l\u1ed7i c\u01a1 b\u1ea3n nguy hi\u1ec3m c\u1ea7n tr\u00e1nh"},"content":{"rendered":"\n

C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/a> l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t trong to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho to\u00e0n b\u1ed9 c\u00e1c th\u00e0nh t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 k\u1ebft n\u1ed1i c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u, m\u1ee5c \u0111\u00edch, l\u1eddi h\u1ee9a, c\u00e2u chuy\u00ean, h\u00ecnh \u1ea3nh v\u00e0 s\u1ef1 v\u1eadn h\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t. Tuy v\u1eady, c\u00e1c c\u00f4ng ty l\u1edbn v\u1eabn g\u1eb7p r\u1ea5t nhi\u1ec1u b\u1ed1i r\u1ed1i v\u00e0 \u0111\u1ec3 x\u1ea3y ra l\u1ed7i khi x\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 l\u1ed7i c\u01a1 b\u1ea3n v\u1ec1 c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft.<\/span><\/p>\n\n\n\n

C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u – Cho r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ec1u gi\u1ed1ng nhau<\/b><\/h2>\n\n\n\n

Ph\u00e2n t\u00e1ch c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m t\u1eeb 1 th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 ch\u1ed1t l\u00e0 ph\u01b0\u01a1ng th\u1ee9c g\u1eafn nh\u00e3n kh\u00e1 hi\u1ec7n \u0111\u1ea1i, \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng trong nh\u1eefng th\u1eadp ni\u00ean 80 c\u1ee7a th\u1ebf k\u1ef7 20. \u0110i\u1ec3n h\u00ecnh l\u00e0 Dove v\u1edbi Dove soap, Dove cleansers, Dove deodorants (s\u1ea3n ph\u1ea9m kh\u1eed m\u00f9i), Dove creams (kem d\u01b0\u1ee1ng da)… t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u Dove ban \u0111\u1ea7u. Trong m\u00f4 h\u00ecnh n\u00e0y ng\u01b0\u1eddi ta \u0111\u00e3 \u00fd th\u1ee9c \u0111\u01b0\u1ee3c vi\u1ec7c khai th\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi quan \u0111i\u1ec3m \u0111\u01a1n gi\u1ea3n cho r\u1eb1ng g\u1eafn nh\u00e3n m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 s\u1ebd ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ea7u t\u01b0 cho c\u00e1c nh\u00e3n m\u1edbi ho\u00e0n to\u00e0n. <\/span><\/p>\n\n\n\n

Tuy v\u1eady, m\u1ed9t l\u1ed7i l\u1edbn \u1edf \u0111\u00e2y l\u00e0 khi \u00e1p d\u1ee5ng kh\u00f4ng c\u1ea9n th\u1eadn th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3  \u201cm\u00e2u thu\u1eabn\u201d nhau. L\u00fd do l\u00e0 d\u00f9 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a c\u00f9ng m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nh\u01b0ng t\u00ednh c\u00e1ch c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u con kh\u00f4ng h\u1eb3n s\u1ebd gi\u1ed1ng nhau. V\u00ed nh\u01b0 c\u1eb7p th\u01b0\u01a1ng hi\u1ec7u \u201cNumber 1 \u2013 N\u01b0\u1edbc t\u0103ng l\u1ef1c\u201d v\u00e0 \u201cNumber 1 \u2013 S\u1eefa \u0111\u1eadu n\u00e0nh\u201d. M\u00e2u thu\u1eabn ti\u1ec1m t\u00e0ng trong t\u00ednh c\u00e1ch c\u1ee7a hai th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m n\u00f3i tr\u00ean, n\u01b0\u1edbc t\u0103ng l\u1ef1c v\u1edbi gi\u00e1 tr\u1ecb l\u00f5i \u201cnam t\u00ednh kho\u1ebb m\u1ea1nh\u201d trong khi l\u00e0 s\u1eefa \u0111\u1eadu n\u00e0nh v\u1edbi \u201cgi\u00e1 tr\u1ecb thi\u00ean nhi\u00ean, s\u1ef1 nhu ho\u00e0\u201d l\u00e0m kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y b\u0103n kho\u0103n khi ti\u1ebfp c\u1eadn c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng t\u1eeb Number1.<\/span><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

V\u00ec v\u1eady h\u00e3y nghi\u00ean c\u1ee9u k\u1ef9 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u con tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng nh\u00e9.<\/span><\/p>\n\n\n\n

C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u –  Pha lo\u00e3ng th\u01b0\u01a1ng hi\u1ec7u <\/b><\/h2>\n\n\n\n

Kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng kinh doanh nh\u1eefng s\u1ea3n ph\u1ea9m \u0111i qu\u00e1 xa so v\u1edbi \u1ea5n t\u01b0\u1ee3ng hay l\u0129nh v\u1ef1c ban \u0111\u1ea7u m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i. B\u1edfi \u0111i\u1ec1u n\u00e0y r\u1ea5t d\u1ec5 pha lo\u00e3ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u00e2u chuy\u1ec7n Starbucks mang t\u00ednh c\u1ea3nh t\u1ec9nh cho l\u1ed7i n\u00e0y.<\/span><\/p>\n\n\n\n

Starbucks  nh\u00ecn nh\u1eadn h\u00e3ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea, hay tr\u1ea3i nghi\u1ec7m u\u1ed1ng c\u00e0 ph\u00ea, m\u00e0 h\u01a1n th\u1ebf l\u00e0 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t l\u1ed1i s\u1ed1ng. T\u1eeb \u0111i\u1ec3m nh\u00ecn n\u00e0y, h\u00e3ng t\u00edch c\u1ef1c m\u1edf r\u1ed9ng m\u1eb7t h\u00e0ng kinh doanh, v\u00ed d\u1ee5 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp \u0111\u1ec3 b\u00e1n v\u1eadt d\u1ee5ng nh\u00e0 b\u1ebfp qua Internet.<\/span><\/p>\n\n\n\n

Tuy nhi\u00ean, s\u1ef1 “l\u1ea5n s\u00e2n” n\u00e0y \u0111\u00e3 kh\u00f4ng \u0111\u01b0\u1ee3c l\u00f2ng c\u00e1c chuy\u00ean gia t\u00e0i ch\u00ednh. Sau m\u1ed9t th\u1eddi gian d\u00e0i, Starbucks \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh quay l\u1ea1i c\u1ed1t l\u00f5i c\u01a1 b\u1ea3n c\u1ee7a m\u00ecnh, t\u1eadp trung v\u00e0o kinh doanh c\u00e0 ph\u00ea, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, do \u0111\u00f3 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 cao.<\/span><\/p>\n\n\n\n

M\u1ed9t th\u1eadp k\u1ef7 qua \u0111i, Starbucks l\u1ea1i c\u00f3 quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m l\u00e0 s\u1eed d\u1ee5ng c\u00e0 ph\u00ea g\u00f3i, kh\u00f4ng c\u00f2n pha ch\u1ebf tr\u1ef1c ti\u1ebfp, kh\u00f4ng cho ph\u00e9p h\u1ecd xem m\u1ed9t ly c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c l\u00e0m ra nh\u01b0 th\u1ebf n\u00e0o. \u0110i\u1ec1u n\u00e0y khi\u1ebfn m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi pha ch\u1ebf gi\u1ea3m s\u00fat \u0111\u00e1ng k\u1ec3. H\u1ecd nh\u1eadn ra r\u1eb1ng, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd l\u00e0 h\u01b0\u01a1ng v\u1ecb c\u00e0 ph\u00ea rang – xay th\u01a1m ngon, ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e0 ph\u00ea g\u00f3i \u0111\u00f3ng s\u1eb5n. H\u00e3ng gi\u1edbi thi\u1ec7u m\u00e1y pha c\u00e0 ph\u00ea m\u1edbi, ti\u1ebfp t\u1ee5c b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m k\u00e8m theo c\u00e0 ph\u00ea, b\u00e1n c\u00e0 ph\u00ea rang-xay, v\u00e0 h\u01b0\u01a1ng v\u1ecb m\u1edbi \u201cPike Place & Blond\u201d. <\/span><\/p>\n\n\n\n

T\u1eeb \u0111\u00f3, Starbucks hi\u1ec3u \u0111\u01b0\u1ee3c r\u1eb1ng c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng cam k\u1ebft th\u01b0\u01a1ng hi\u1ec7u. Nh\u1ea5t l\u00e0 c\u1ea7n t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. <\/span><\/p>\n\n\n\n

Th\u1ea5t b\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u con \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1eb9<\/b><\/h2>\n\n\n\n

Virgin th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c<\/a> l\u00e0 li\u00ean t\u1ee5c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u t\u1edbi nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111a d\u1ea1ng. V\u1ec1 c\u01a1 b\u1ea3n, Virgin kinh doanh d\u1ef1a tr\u00ean nh\u1eefng ng\u00e0nh ngh\u1ec1 ch\u00ednh nh\u01b0 gi\u1ea3i tr\u00ed, s\u1ee9c kh\u1ecfe, t\u00e0i ch\u00ednh, du l\u1ecbch, ngh\u1ec9 d\u01b0\u1ee1ng, c\u00f4ng ngh\u1ec7 v\u00e0 vi\u1ec5n th\u00f4ng. Trong b\u1ea5t k\u1ef3 ng\u00e0nh n\u00e0o, Virgin \u0111\u1ec1u cam k\u1ebft \u0111em t\u1edbi cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng cao nh\u1ea5t. Tuy nhi\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1eefng cam k\u1ebft n\u00e0y l\u00e0 c\u1ef1c k\u1ef3 kh\u00f3 th\u1ec3 hi\u1ec7n qua nh\u1eefng th\u1ea5t b\u1ea1i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u Virgin \u0111\u00e3 g\u1eb7p ph\u1ea3i v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m nh\u01b0 Virgin Cola, Virgin Vodka, Virgin Clothing, Virgin Digital\u2026 Nh\u1eefng nguy hi\u1ec3m m\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y g\u1eb7p ph\u1ea3i khi li\u00ean t\u1ee5c vi ph\u1ea1m nh\u1eefng cam k\u1ebft th\u01b0\u01a1ng hi\u1ec7u s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y nghi ng\u1edd v\u00e0 qua \u0111\u00f3 l\u00e0m gi\u1ea3m s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa h\u1ecd v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1eb9. V\u1ee5 n\u1ed5 t\u00e0u v\u0169 tr\u1ee5 VSS Enterprise trong l\u1ea7n ph\u00f3ng th\u1eed th\u00e1ng 10\/2014 c\u1ee7a Virgin Galactic l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh.<\/span><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

                                                           Thi\u1ebft k\u1ebf t\u00e0u v\u0169 tr\u1ee5 c\u1ee7a Virgin Galactic<\/p>\n\n\n\n

V\u00ec v\u1eady, h\u00e3y th\u1ef1c s\u1ef1 c\u1ea9n tr\u1ecdng v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 Google \u0111\u00e3 l\u00e0m l\u00e0 th\u00e0nh l\u1eadp th\u00e0nh l\u1eadp c\u00f4ng ty m\u1eb9 Alphabet, \u0111i\u1ec1u n\u00e0y t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho Google v\u00e0 nh\u1eefng d\u1ef1 \u00e1n c\u1ee7a h\u00e3ng c\u00f3 th\u1ec3 t\u1ef1 do ph\u00e1t tri\u1ec3n, ti\u1ebfn xa h\u01a1n tr\u00ean nh\u1eefng l\u0129nh v\u1ef1c m\u1edbi.<\/span><\/p>\n\n\n\n

Nest t\u1eadp trung ph\u00e1t tri\u1ec3n nh\u00e0 th\u00f4ng minh, Sidewalk Labs t\u1eadp trung gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u00f4 th\u1ecb. Google s\u1ebd t\u1eadp trung h\u01a1n v\u00e0o nhi\u1ec7m v\u1ee5 v\u00e0 s\u1ee9 m\u1ec7nh ban \u0111\u1ea7u. N\u1ebfu m\u1ed9t th\u1ea5t b\u1ea1i x\u1ea3y ra \u0111\u1ed1i v\u1edbi nh\u1eefng d\u1ef1 \u00e1n kh\u00e1c \u0111ang tri\u1ec3n khai c\u0169ng s\u1ebd kh\u00f4ng g\u00e2y t\u1ed5n h\u1ea1i t\u1edbi th\u01b0\u01a1ng hi\u1ec7u Google.<\/span><\/p>\n\n\n\n

C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u – Kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c m\u1ed1i li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1eb9<\/b><\/h2>\n\n\n\n

C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u01a1 b\u1ea3n v\u1edbi l\u1ed7i kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c m\u1ed1i li\u00ean k\u1ebft m\u1ea1nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ea1o b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp v\u1edbi nhau. Do v\u1eady \u0111\u00f4i khi th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean \u0111\u01a1n \u0111\u1ed9c v\u00e0 d\u1ec5 g\u1eb7p r\u1ee7i ro. N\u0103m 2003, khi th\u01b0\u01a1ng hi\u1ec7u kem Wall\u2019s c\u1ee7a Unilever, d\u00f9 \u0111\u00e3 th\u00e0nh c\u00f4ng \u1edf r\u1ea5t nhi\u1ec1u n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi, song khi v\u00e0o Vi\u1ec7t Nam \u0111\u00e3 g\u1eb7p r\u1ea5t nhi\u1ec1u kh\u00f3 kh\u0103n d\u1eabn \u0111\u1ebfn ph\u1ea3i nh\u01b0\u1ee3ng l\u1ea1i nh\u00e0 m\u00e1y cho Kinh \u0110\u00f4. <\/span><\/p>\n\n\n\n

L\u1ebd \u0111\u01b0\u01a1ng nhi\u00ean l\u00e0 kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u n\u00e0o ho\u00e0n h\u1ea3o, nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u1edf Vi\u1ec7t Nam trong giai \u0111o\u1ea1n hi\u1ec7n nay, n\u00ean t\u1eadp trung v\u00e0o hai c\u1ea5u tr\u00fac ch\u00ednh: th\u01b0\u01a1ng hi\u1ec7u gia \u0111\u00ecnh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c l\u1eadp b\u1edfi s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 vi\u1ec7c qu\u1ea3n l\u00fd kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n. C\u00f2n c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1ea3o tr\u1ee3, d\u00f9 c\u00f3 \u01b0u \u0111i\u1ec3m song vi\u1ec7c qu\u1ea3n l\u00fd kh\u00e1 ph\u1ee9c t\u1ea1p.<\/span><\/p>\n\n\n\n

Xem th\u00eam: 10 c\u00e1ch c\u1ef1c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc<\/a><\/strong><\/p>\n\n\n\n

Sai l\u1ea7m khi t\u00e1i c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p>\n\n\n\n

Q\u00faa tr\u00ecnh t\u00e1i c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/a> r\u1ea5t quan tr\u1ecdng v\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. B\u1edfi n\u1ebfu kh\u00f4ng c\u1ea9n th\u1eadn b\u1ea1n v\u1edbi tham v\u1ecdng c\u1ea3i ti\u1ebfn hay l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0m m\u1ea5t li\u00ean k\u1ebft gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi h\u00ecnh \u1ea3nh truy\u1ec1n th\u1ed1ng c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 \u0111\u00f3 l\u00e0 khi PepsiCo quy\u1ebft \u0111\u1ecbnh t\u00e1i c\u1ea5u tr\u00fac to\u00e0n b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u Tropicana, h\u1ecd \u0111\u00e3 \u0111\u00e1nh gi\u00e1 th\u1ea5p m\u1ed1i li\u00ean k\u1ebft gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi h\u00ecnh \u1ea3nh truy\u1ec1n th\u1ed1ng c\u1ee7a Tropicana tr\u01b0\u1edbc \u0111\u00f3: Tr\u00e1i cam v\u1edbi chi\u1ebfc \u1ed1ng h\u00fat c\u1eafm l\u1ec7ch. V\u00e0 khi m\u1eabu chi\u1ebfc h\u1ed9p m\u1edbi \u0111\u01b0\u1ee3c \u0111\u01b0a l\u00ean c\u00e1c k\u1ec7 v\u00e0o n\u0103m 2009, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f3 ph\u1ea3n \u1ee9ng r\u1ea5t ti\u00eau c\u1ef1c.<\/span><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Theo ghi ch\u00e9p c\u1ee7a t\u1edd The New York Times: \u201cnhi\u1ec1u l\u1eddi ch\u1ec9 tr\u00edch \u0111\u00e3 mi\u00eau t\u1ea3 bao b\u00ec m\u1edbi l\u00e0 \u2018ngu xu\u1ea9n\u2019 v\u00e0 \u2018x\u1ea5u x\u00ed\u2019, v\u00e0 n\u00f3 l\u00e0m h\u1ecd li\u00ean t\u01b0\u1edfng t\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u2018h\u00e0ng ch\u1ee3\u2019 \u201c.<\/span><\/p>\n\n\n\n

Sau kho\u1ea3ng 1 th\u00e1ng nh\u1eadn \u0111\u01b0\u1ee3c v\u00f4 s\u1ed1 l\u1eddi ph\u00e0n n\u00e0n c\u0169ng nh\u01b0 s\u1ef1 s\u1ee5t gi\u1ea3m t\u1edbi 20% doanh thu, PepsiCo ph\u1ea3i tuy\u00ean b\u1ed1 s\u1ebd mang thi\u1ebft k\u1ebf c\u0169 v\u1ec1.<\/span><\/p>\n\n\n\n

V\u1edbi c\u00e1c th\u00f4ng tin v\u1ec1 5 l\u1ed7i c\u01a1 b\u1ea3n v\u1ec1 c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u00e2y, Sao Kim tin ch\u1eafc r\u1eb1ng c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c cho m\u00ecnh kinh nghi\u1ec7m c\u0169ng nh\u01b0 b\u00e0i h\u1ecdc h\u1eefu \u00edch \u0111\u1ec3 kh\u00f4ng g\u1eb7p ph\u1ea3i ch\u00fang trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu c\u00e1c b\u1ea1n c\u1ea7n th\u00eam t\u01b0 v\u1ea5n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim t\u1ea1i 0964 699 499 ho\u1eb7c <\/span>contact@www.saokim.com.vn<\/span><\/a> nh\u00e9. <\/span><\/p>\n\n\n\n

\n\n\n\n

Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i: <\/strong><\/p>\n\n\n\n

Blog Sao Kim<\/strong><\/a>, C\u1ea9m Nang Sao Kim<\/strong><\/a> <\/p>\n\n\n\n

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❐ Tham kh\u1ea3o th\u00eam: \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, Thi\u1ebft k\u1ebf profile chuy\u00ean nghi\u1ec7p<\/a> <\/span>, Thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t trong to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. C\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho to\u00e0n b\u1ed9 c\u00e1c th\u00e0nh t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 k\u1ebft n\u1ed1i c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u, m\u1ee5c \u0111\u00edch, l\u1eddi h\u1ee9a, c\u00e2u chuy\u00ean, h\u00ecnh \u1ea3nh v\u00e0 s\u1ef1 v\u1eadn h\u00e0nh th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t. Tuy v\u1eady, c\u00e1c […]<\/p>\n","protected":false},"author":44,"featured_media":321648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[875,874,877,876,22],"class_list":["post-321643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-cau-truc","tag-cau-truc-thuong-hieu","tag-kien-truc","tag-kien-truc-thuong-hieu","tag-thuong-hieu"],"acf":[],"views":1521,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321643"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321648"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}