{"id":321649,"date":"2018-07-02T09:14:37","date_gmt":"2018-07-02T02:14:37","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321649"},"modified":"2018-07-02T09:14:37","modified_gmt":"2018-07-02T02:14:37","slug":"keo-dai-tuoi-tho-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/keo-dai-tuoi-tho-thuong-hieu\/","title":{"rendered":"Chu tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u – 7 C\u00e1ch k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

M\u1ed9t\u00a0chu tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u<\/a>\u00a0k\u00e9o d\u00e0i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u v\u01b0\u1ee3t xa nh\u1eefng g\u00ec m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd th\u01b0\u01a1ng hi\u1ec7u – chu tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u? <\/span>H\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u qua 7 c\u00e1ch k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/b><\/p>\n

Chu tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u – Lu\u00f4n ki\u00ean tr\u00ec <\/b><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/a>, b\u1ea1n ph\u1ea3i ki\u00ean nh\u1eabn v\u00e0 ph\u1ea3i lu\u00f4n \u0111\u01b0a ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u1ea1o c\u00e1c kinh nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Kh\u00f4ng ch\u1ec9 v\u1eady, trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o lu\u00f4n lu\u00f4n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean ph\u00e1t huy nh\u1ea5t.<\/span><\/p>\n

C\u00f3 l\u1ebd \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam th\u01b0\u1eddng l\u00e3ng qu\u00ean. C\u00e1c k\u1ebf ho\u1ea1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t th\u01b0\u1eddng mang t\u00ednh ch\u1ea5t ng\u1eafn h\u1ea1n, n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng mang t\u00ednh ch\u1ea5t s\u1ef1 v\u1ee5 nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u0103ng tr\u01b0\u1edfng doanh thu hay gi\u1ea3i quy\u1ebft h\u00e0ng t\u1ed3n kho\u2026 h\u01a1n l\u00e0 c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n s\u1ef1 ki\u00ean tr\u00ec v\u00e0 s\u00e1ng t\u1ea1o, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng s\u1ef1 ki\u00ean tr\u00ec, duy tr\u00ec s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean tr\u00ec c\u1ee7a doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c.<\/span><\/p>\n

M\u1ed9t v\u00ed d\u1ee5 trong l\u00e0ng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t b\u1ec1n v\u1eefng \u0111\u00f3 l\u00e0 C\u00e0 ph\u00ea Trung Nguy\u00ean. V\u00e0o nh\u1eefng n\u0103m 1990, Vi\u1ec7t Nam l\u00e0 m\u1ed9t trong ba nh\u00e0 s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. Tuy nhi\u00ean, h\u1ea7u h\u1ebft c\u00e0 ph\u00ea c\u1ee7a Vi\u1ec7t Nam \u0111\u1ec1u c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p v\u00e0 xu\u1ea5t kh\u1ea9u v\u1edbi gi\u00e1 th\u1ea5p. V\u1edbi ni\u1ec1m tin r\u1eb1ng nh\u1eefng h\u1ea1t c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1eb7c bi\u1ec7t c\u1ee7a Vi\u1ec7t Nam c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t v\u00e0 b\u00e1n v\u1edbi gi\u00e1 tr\u1ecb cao t\u01b0\u01a1ng x\u1ee9ng n\u0103m 1996, doanh nh\u00e2n \u0110\u1eb7ng l\u00ea Nguy\u00ean V\u0169 \u0111\u00e3 th\u00e0nh l\u1eadp Trung Nguy\u00ean, c\u00f4ng ty s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea c\u00f9ng m\u1ed9t h\u1ec7 th\u1ed1ng qu\u00e1n c\u00e0 ph\u00ea.<\/span><\/p>\n

C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Trung Nguy\u00ean l\u00e0 kh\u01a1i d\u1eady tinh th\u1ea7n Vi\u1ec7t k\u1ebft h\u1ee3p di s\u1ea3n v\u0103n h\u00f3a v\u00e0 t\u00ednh hi\u1ec7n \u0111\u1ea1i, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 tr\u00ean bao b\u00ec, trong m\u00f4 h\u00ecnh thi\u1ebft k\u1ebf, trang tr\u00ed c\u1ee7a c\u00e1c qu\u00e1n c\u00e0 ph\u00ea. V\u1edbi slogan \u201cKh\u01a1i ngu\u1ed3n s\u00e1ng t\u1ea1o\u201d, cafe Trung Nguy\u00ean \u0111\u00e3 t\u1ea1o c\u1ea3m h\u1ee9ng, th\u00fac \u0111\u1ea9y s\u00e1ng t\u1ea1o cho nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1edfng th\u1ee9c c\u00e0 ph\u00ea.<\/span><\/p>\n

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Chu tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u – S\u1ef1 nh\u1ea5t qu\u00e1n<\/b><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1ng khi kh\u00e1ch h\u00e0ng tin v\u00e0o l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng b\u1eb1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m trong th\u1ef1c t\u1ebf. Nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y t\u1ea1o th\u00e0nh nh\u1eadn th\u1ee9c v\u00e0 mong \u0111\u1ee3i. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00ec kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i v\u00e0 k\u1ebft c\u1ee5c l\u00e0 h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c s\u1ef1 mong \u0111\u1ee3i c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n n\u00e0y th\u00ec b\u1ea1n ph\u1ea3i l\u00e0m r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c nh\u01b0 ph\u1ea3i c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u xuy\u00ean su\u1ed1t, k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y v\u00e0o m\u1ecdi c\u00f4ng \u0111o\u1ea1n trong m\u00f4 h\u00ecnh kinh doanh, th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u00f4ng qua c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u0169ng nh\u01b0 c\u00e1c h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u).<\/span><\/p>\n

Nh\u00ecn l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u Vinamilk b\u1ec1n v\u1eefng. Ph\u00e1t tri\u1ec3n v\u01b0\u01a1n m\u00ecnh t\u1eeb doanh nghi\u1ec7p 100% v\u1ed1n nh\u00e0 n\u01b0\u1edbc, b\u01b0\u1edbc sang th\u1eddi k\u1ef3 \u0111\u1ed5i m\u1edbi Vinamilk hi\u1ec3u \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t, \u0111a d\u1ea1ng h\u00f3a s\u1ea3n ph\u1ea9m s\u1eefa h\u01a1n l\u00fac n\u00e0o h\u1ebft ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng ngu\u1ed3n nguy\u00ean li\u1ec7u t\u1ea1i ch\u1ed7 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng. \u0110\u1eb7c bi\u1ec7t v\u1eeba qua trong khi m\u1ed9t lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u s\u1eefa ngo\u1ea1i d\u00ednh nghi v\u1ea5n nhi\u1ec5m khu\u1ea9n c\u00f2n Vinamilk v\u1eabn ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1 v\u1eefng c\u1ee7a m\u00ecnh v\u1edbi ph\u01b0\u01a1ng ch\u00e2m \u201cch\u1ea5t l\u01b0\u1ee3ng l\u00e0 h\u00e0ng \u0111\u1ea7u\u201d.<\/span><\/p>\n

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T\u00f3m l\u1ea1i, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c v\u00e0 kh\u00f4ng c\u00f3 \u0111i\u1ec3m k\u1ebft th\u00fac. Khi b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 d\u00e0i h\u1ea1n. M\u1eb7c d\u00f9, gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c ghi nh\u1eadn trong b\u1ea3n c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 gi\u00e1 c\u1ee7a m\u1ed7i doanh nghi\u1ec7p v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn.<\/span><\/p>\n

Xem th\u00eam:<\/strong> B\u1ed9 nh\u1eadn di\u1ec7n nh\u1ea5t qu\u00e1n gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1ebf n\u00e0o?<\/a><\/p>\n

Chu tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u – C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o lu\u00f4n m\u1edbi m\u1ebb, s\u00e1ng t\u1ea1o<\/b><\/h2>\n

H\u00e3ng n\u01b0\u1edbc gi\u1ea3i kh\u00e1t Coca Cola lu\u00f4n l\u00e0 m\u1ed9t b\u1eadc th\u1ea7y v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1edfi s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 \u0111\u1ed9c \u0111\u00e1o. Nh\u1edd s\u1ef1 m\u1edbi l\u1ea1 trong h\u00ecnh th\u1ee9c v\u00e0 n\u1ed9i dung, nh\u1eefng chi\u1ebfn d\u1ecbch \u00a0lu\u00f4n khi\u1ebfn c\u00f4ng ch\u00fang tr\u00ean th\u1ebf gi\u1edbi ph\u1ea3i b\u1ea5t ng\u1edd th\u00e1n ph\u1ee5c tr\u01b0\u1edbc s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y.<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t, tuy c\u00f3 xu\u1ea5t ph\u00e1t \u0111i\u1ec3m \u1edf M\u1ef9 nh\u01b0ng nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a Coca Cola \u0111\u1ebfn t\u1eebng th\u1ecb tr\u01b0\u1eddng l\u1ea1i lu\u00f4n \u0111\u1ed5i m\u1edbi \u0111\u1ec3 mang s\u1eafc th\u00e1i v\u00e0 phong c\u00e1ch ri\u00eang ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00e2n b\u1ea3n \u0111\u1ecba. V\u00ed nh\u01b0: Chi\u1ebfn d\u1ecbch Hello Happiness (2014):<\/span><\/p>\n

Coca Cola \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u1eafp n\u01a1i coi nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u g\u1eafn v\u1edbi ni\u1ec1m h\u1ea1nh ph\u00fac. Ch\u1ee7 \u0111\u1ec1 \u201cH\u1ea1nh Ph\u00fac\u201d \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng tr\u00ean th\u1ebf gi\u1edbi l\u1ef1a ch\u1ecdn \u0111\u1ec3 g\u1eedi g\u1eafm th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng, nh\u01b0ng ch\u1ec9 Coca Cola \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t, v\u00ec nh\u1eefng chi\u1ebfn d\u1ecbch c\u1ee7a Coca Cola kh\u00f4ng ch\u1ec9 h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c s\u1ebb chia h\u1ea1nh ph\u00fac cho m\u1ecdi ng\u01b0\u1eddi m\u00e0 c\u00f2n t\u1eadp trung v\u00e0o gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 x\u00e3 h\u1ed9i.<\/span><\/p>\n

H\u00e3ng Coca Cola d\u1ef1ng 5 bu\u1ed3ng \u0111i\u1ec7n tho\u1ea1i c\u00f4ng c\u1ed9ng v\u1edbi c\u00e1i t\u00ean \u201cHello Happiness\u201d \u1edf khu sinh s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi lao \u0111\u1ed9ng xa qu\u00ea t\u1ea1i Dubai v\u00e0o th\u00e1ng 3 n\u0103m 2014. Nh\u1eefng ng\u01b0\u1eddi d\u00e2n l\u00e0m vi\u1ec7c t\u1ea1i \u0111\u00e2y h\u1ea7u nh\u01b0 kh\u00f4ng c\u00f3 th\u1eddi gian g\u1ecdi \u0111i\u1ec7n cho ng\u01b0\u1eddi th\u00e2n, v\u1edbi h\u1ecd, ni\u1ec1m h\u1ea1nh ph\u00fac m\u1ed7i ng\u00e0y ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u01b0\u1ee3c n\u00f3i chuy\u1ec7n v\u1edbi gia \u0111\u00ecnh. \u0110i\u1ec3m s\u00e1ng t\u1ea1o c\u1ee7a nh\u1eefng bu\u1ed3ng \u0111i\u1ec7n tho\u1ea1i n\u00e0y l\u00e0 thay v\u00ec d\u00f9ng \u0111\u1ed3ng xu, ng\u01b0\u1eddi d\u00e2n s\u1eed d\u1ee5ng n\u1eafp chai Coke, m\u1ed7i n\u1eafp c\u00f3 gi\u00e1 tr\u1ecb b\u1eb1ng 54 xu, s\u1ebd t\u01b0\u01a1ng \u1ee9ng v\u1edbi 3 ph\u00fat g\u1ecdi \u0111i\u1ec7n.<\/span><\/p>\n

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Coca Cola \u0111\u00e3 ghi l\u1ea1i kho\u1ea3nh kh\u1eafc h\u1ea1nh ph\u00fac c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng khi h\u1ecd \u0111\u01b0\u1ee3c n\u00f3i chuy\u1ec7n v\u1edbi gia \u0111\u00ecnh. Kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t cu\u1ed9c \u0111i\u1ec7n tho\u1ea1i, m\u00e0 n\u00f3 ch\u1ee9a \u0111\u1ef1ng s\u1ef1 \u0111\u1ed3ng c\u1ea3m s\u00e2u s\u1eafc c\u0169ng nh\u01b0 th\u1ea5u hi\u1ec3u \u01b0\u1edbc mu\u1ed1n nh\u1ecf nhoi v\u1edbi ng\u01b0\u1eddi lao \u0111\u1ed9ng. Coca Cola \u0111\u00e3 th\u1ef1c s\u1ef1 trao cho h\u1ecd ni\u1ec1m h\u1ea1nh ph\u00fac theo c\u00e1ch \u0111\u1ed9c \u0111\u00e1o m\u00e0 l\u1ea1i b\u00ecnh d\u1ecb, thi\u1ebft th\u1ef1c.<\/span><\/p>\n

Hay chi\u1ebfn d\u1ecbch <\/span>in t\u00ean ng\u01b0\u1eddi d\u00f9ng l\u00ean v\u1ecf lon\u2026\u0110\u00f3 \u0111\u1ec1u l\u00e0 nh\u1eefng chi\u1ebfn d\u1ecbch v\u00f4 c\u00f9ng s\u00e1ng t\u1ea1o, m\u1edbi m\u1ebb v\u00e0 c\u1ef1c k\u1ef3 thu h\u00fat. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao Coca Cola l\u1ea1i lu\u00f4n \u0111\u01b0\u1ee3c coi l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n

H\u00e3y lu\u00f4n \u0111\u1ea7u t\u01b0, lu\u00f4n s\u00e1ng t\u1ea1o cho c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a m\u00ecnh nh\u00e9.<\/span><\/p>\n

Chu tr\u00ecnh doanh nghi\u1ec7p – C\u00e2n nh\u1eafc tr\u01b0\u1edbc khi \u0111\u1ed5i m\u1edbi<\/b><\/h2>\n

N\u0103m 1985, c\u00f4ng ty Coca-Cola quy\u1ebft \u0111\u1ecbnh ng\u01b0ng s\u1ea3n xu\u1ea5t lo\u1ea1i n\u01b0\u1edbc ng\u1ecdt danh ti\u1ebfng n\u00e0y c\u1ee7a h\u1ecd v\u00e0 thay th\u1ebf n\u00f3 b\u1eb1ng m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 c\u00f4ng th\u1ee9c m\u1edbi v\u1eeba \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng v\u1edbi t\u00ean l\u00e0 New Coke.<\/span><\/p>\n

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V\u1ea5n \u0111\u1ec1 l\u00e0 c\u00f4ng ty Coca Cola \u0111\u00e3 \u0111\u00e1nh gi\u00e1 kh\u00f4ng \u0111\u00fang v\u1ec1 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd. Ngay sau khi quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o, m\u1ed9t ph\u1ea7n l\u1edbn d\u00e2n M\u1ef9 quy\u1ebft \u0111\u1ecbnh c\u1ea5m v\u1eadn \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y. V\u00e0o ng\u00e0y 23\/4\/1985, New Coke \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u1ec9 v\u00e0i ng\u00e0y sau vi\u1ec7c s\u1ea3n xu\u1ea5t Coke nguy\u00ean th\u1ee7y ng\u01b0ng h\u1eb3n. Quy\u1ebft \u0111\u1ecbnh k\u1ebft h\u1ee3p n\u00e0y k\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t \u2018sai l\u1ea7m marketing l\u1edbn nh\u1ea5t c\u1ee7a m\u1ecdi th\u1eddi \u0111\u1ea1i\u2019. Nh\u1eadn \u0111\u1ecbnh v\u1ec1 New Coke tr\u1edf n\u00ean t\u1ed3i t\u1ec7 v\u00e0 c\u00f4ng ch\u00fang tr\u1edf n\u00ean gi\u1eadn d\u1eef v\u00ec th\u1ef1c t\u1ebf l\u00e0 Coca Cola kh\u00f4ng c\u00f2n t\u1ed3n t\u1ea1i bao l\u00e2u n\u1eefa.<\/span><\/p>\n

M\u1ecdi s\u1ef1 tr\u1edf n\u00ean r\u00f5 r\u00e0ng l\u00e0 Coca Cola kh\u00f4ng c\u00f2n l\u1ef1a ch\u1ecdn n\u00e0o kh\u00e1c ngo\u00e0i vi\u1ec7c mau ch\u00f3ng s\u1eed d\u1ee5ng tr\u1edf l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng th\u1ee9c truy\u1ec1n th\u1ed1ng c\u1ee7a h\u1ecd. \u201cCh\u00fang t\u00f4i \u0111\u00e3 nghe c\u00e1c b\u1ea1n\u201d, Goizueta \u0111\u00e3 n\u00f3i th\u1ebf trong cu\u1ed9c h\u1ecdp b\u00e1o ng\u00e0y 11\/7\/1985. V\u00e0 r\u1ed3i \u00f4ng nh\u01b0\u1eddng l\u1eddi cho tr\u01b0\u1edfng ban \u0111i\u1ec1u h\u00e0nh c\u1ee7a c\u00f4ng ty – Donald Keough, th\u00f4ng b\u00e1o vi\u1ec7c tr\u1edf l\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169.<\/span><\/p>\n

V\u00e0 b\u00e0i h\u1ecdc l\u00e0 c\u00e1c b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1eebng tr\u1edf th\u00e0nh b\u1ea3n sao c\u1ee7a \u0111\u1ed1i th\u1ee7. <\/span> V\u00ec Coca Cola \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng qu\u00e1 nhi\u1ec1u b\u1edfi Pepsi trong th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/span><\/p>\n

Xem th\u00eam:<\/strong> L\u00fd do doanh nghi\u1ec7p c\u1ea7n t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/a><\/p>\n

K\u00eanh truy\u1ec1n th\u00f4ng<\/b><\/h2>\n

Ng\u00e0y tr\u01b0\u1edbc, kh\u00e1ch h\u00e0ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng theo c\u00e1ch: Ch\u00fa \u00fd \u2013 quan t\u00e2m \u2013 mong mu\u1ed1n \u2013 nh\u1edb l\u1ea1i \u2013 h\u00e0nh \u0111\u1ed9ng. V\u1edbi c\u00e1ch th\u1ee9c n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c g\u1ee3i nh\u1edb l\u1ea1i khi kh\u00e1ch h\u00e0ng ph\u00e1t sinh nhu c\u1ea7u. Tuy nhi\u00ean, tr\u00ed nh\u1edb c\u1ee7a con ng\u01b0\u1eddi th\u00ec kh\u00f4ng trung th\u00e0nh, n\u00f3 lu\u00f4n lu\u00f4n b\u1ecb x\u00f3a b\u1ecf, thay th\u1ebf b\u1edfi 1 \u0111i\u1ec1u g\u00ec \u0111\u00f3 hay h\u01a1n, th\u00fa v\u1ecb h\u01a1n. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean s\u1ef1 c\u1ea1nh tranh kh\u1eafc nghi\u1ec7t h\u01a1n. V\u1edbi c\u00e1ch truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng, trong tr\u00f2 ch\u01a1i d\u00e0nh l\u1ea5y v\u1ecb tr\u00ed top of mind c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nhi\u1ec1u ti\u1ec1n h\u01a1n b\u1ea1n s\u1ebd th\u1eafng.<\/span><\/p>\n

V\u1edbi Internet, c\u00e1ch th\u1ee9c ng\u01b0\u1eddi d\u00f9ng t\u00ecm \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i xu\u1ea5t ph\u00e1t t\u1eeb b\u00ean trong. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ph\u1ea3i nh\u1edb l\u1ea1i m\u00e0 s\u1ebd c\u00f3 h\u00e0nh \u0111\u1ed9ng \u201ct\u00ecm ki\u1ebfm\u201d ngh\u0129a l\u00e0 khi ph\u00e1t sinh nhu c\u1ea7u \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 ng\u01b0\u1eddi d\u00f9ng s\u1ebd t\u00ecm ki\u1ebfm nh\u1eefng th\u00f4ng tin xung quanh s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, ng\u01b0\u1eddi d\u00f9ng ng\u00e0y nay c\u0169ng kh\u00f3 t\u00ednh h\u01a1n, h\u1ecd xem nh\u1eefng b\u00ecnh lu\u1eadn, nh\u1eefng b\u00e0i vi\u1ebft c\u00f3 li\u00ean quan, nh\u1eefng kinh nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng \u0111\u1ec3 c\u00f3 \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin ra quy\u1ebft \u0111\u1ecbnh mua cho m\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111em l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb th\u00ec h\u1ecd s\u1ebd chia s\u1ebb \u0111i\u1ec1u \u0111\u00f3 cho nh\u1eefng m\u1ed1i quan h\u1ec7 tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh.<\/span><\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng hi\u1ec7n \u0111\u1ea1i<\/a>, m\u1ed9t c\u00e1i t\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c lan truy\u1ec1n tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi trong v\u00f2ng m\u1ed9t th\u1eddi gian ng\u1eafn. Nh\u01b0ng ng\u00e0y nay, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c \u0111\u1ea3m nhi\u1ec7m b\u1edfi ng\u01b0\u1eddi d\u00f9ng, m\u1ed9t ngu\u1ed3n lan truy\u1ec1n tin t\u1ee9c \u0111\u00e1ng tin c\u1eady trong th\u1ebf gi\u1edbi nhi\u1ec5u lo\u1ea1n th\u00f4ng tin ng\u00e0y nay. Satjiv Chahil, m\u1ed9t chuy\u00ean gia marketing c\u1ee7a Sony, \u0111\u00e3 t\u1eadn d\u1ee5ng k\u00eanh th\u00f4ng tin n\u00e0y r\u1ea5t th\u00e0nh c\u00f4ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u m\u00e1y t\u00ednh x\u00e1ch tay c\u1ee7a Sony. Tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m m\u1edbi ch\u00ednh th\u1ee9c ra m\u1eaft, \u00f4ng li\u00ean l\u1ea1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng trong gi\u1edbi c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 \u0111\u1ec1 ngh\u1ecb h\u1ecd d\u00f9ng th\u1eed m\u00e1y t\u00ednh c\u1ee7a m\u00ecnh \u0111\u1ea7u ti\u00ean. K\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t l\u00f4 c\u00e1c m\u00e1y t\u00ednh m\u1edbi \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn tay \u201c\u0111\u00fang ng\u01b0\u1eddi\u201d v\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng trong gi\u1edbi c\u00f4ng ngh\u1ec7 th\u00f4ng tin n\u00e0y l\u1eadp t\u1ee9c thu h\u00fat s\u1ef1 ch\u00fa \u00fd cho d\u00f2ng m\u00e1y t\u00ednh m\u1edbi t\u1ea1i m\u1ecdi n\u01a1i h\u1ecd \u0111\u1ebfn.<\/span><\/p>\n

Chu tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u – Th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 l\u00e0 ti\u1ebfp th\u1ecb<\/b><\/h2>\n

N\u1ebfu b\u1ea1n \u0111ang chu\u1ea9n b\u1ecb cho chuy\u1ebfn du l\u1ecbch c\u1ee7a m\u00ecnh. B\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c brochure c\u1ee7a m\u1ed9t khu resort cao c\u1ea5p, ph\u00f2ng \u1ed1c th\u1eadt sang tr\u1ecdng v\u00e0 ho\u00e0n h\u1ea3o. B\u1ea1n quy\u1ebft \u0111\u1ecbnh, \u0111\u00e2y \u0111\u00edch th\u1ecb l\u00e0 \u0111i\u1ec3m ngh\u1ec9 ch\u00e2n l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

R\u1ed3i ng\u00e0y \u0111\u1eb9p tr\u1eddi \u1ea5y c\u0169ng \u0111\u1ebfn, b\u1ea1n h\u00e1o h\u1ee9c \u0111\u1ebfn resort. Th\u1ef1c t\u1ebf v\u01b0\u1ee3t xa nh\u1eefng g\u00ec b\u1ea1n mong \u0111\u1ee3i. Ph\u00f2ng \u1ed1c c\u0169 m\u1ed1c v\u00e0 \u1ea9m th\u1ea5<\/span>p. Th\u1ee9c \u0103n c\u1ed1 nu\u1ed1t c\u0169ng kh\u00f4ng tr\u00f4i. Nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5 c\u1ed9c c\u1eb1n. Ch\u00e1n n\u1ea3n v\u00e0 b\u1ef1c d\u1ecdc, b\u1ea1n x\u00e1ch h\u00e0nh l\u00fd ra \u0111i, th\u1ec1 trong l\u00f2ng s\u1ebd kh\u00f4ng bao gi\u1edd quay tr\u1edf l\u1ea1i. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec h\u1ecd h\u1ee9a h\u1eb9n v\u1edbi b\u1ea1n trong brochure ch\u1ec9 l\u00e0 v\u1ecf b\u1ecdc qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 ti\u1ebfp th\u1ecb. C\u01a1 may th\u00e0nh c\u00f4ng s\u1ebd r\u1ea5t th\u1ea5p n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi kh\u00eda c\u1ea1nh trong c\u00f4ng vi\u1ec7c \u0111\u1ec1u th\u1ec3 hi\u1ec7n r\u00f5 v\u00e0 b\u1ed5 tr\u1ee3 cho th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u00e2n s\u1ef1 – m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n tr\u1ecdng y\u1ebfu c\u1ee7a doanh nghi\u1ec7p \u2013 ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n trong t\u00e1c phong v\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi nh\u1eefng c\u00f4ng ty chuy\u00ean v\u1ec1 d\u1ecbch v\u1ee5 v\u00ec b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh, thay v\u00e0o \u0111\u00f3, nh\u1eefng g\u00ec b\u1ea1n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 t\u00e0i s\u1ea3n \u2018m\u1ec1m\u2019 nh\u01b0 ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 con ng\u01b0\u1eddi.<\/span><\/p>\n

Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/h2>\n

Ng\u01b0\u1eddi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi mua c\u0169ng nh\u01b0 nhu c\u1ea7u mong mu\u1ed1n v\u00e0 c\u00e1c ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd \u0111\u1ec3 c\u1ea3i ti\u1ebfn ho\u00e0n thi\u1ec7n h\u00e0ng ho\u00e1 d\u1ecbch v\u1ee5. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 sau: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 vi\u1ec7c nh\u1eadn d\u1ea1ng, l\u1ef1a ch\u1ecdn thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 ph\u1ed5 bi\u1ebfn th\u00f4ng tin v\u1edbi m\u1ee5c \u0111\u00edch h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ef1 x\u00e1c \u0111\u1ecbnh v\u00e0 x\u1eed l\u00fd nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u00e0 c\u01a1 h\u1ed9i Marketing.<\/span><\/p>\n

Mu\u1ed1n x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u, h\u1ecfi kh\u00e1ch h\u00e0ng nh\u1eefng c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n nh\u01b0 \u201cB\u1ea1n c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o khi mua s\u1ea3n ph\u1ea9m?\u201d \u201cNhu c\u1ea7u n\u00e0o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c tho\u1ea3 m\u00e3n khi mua\/s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m n\u00e0y?\u201d. <\/span><\/p>\n

B\u1ec9m Pamper l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t t\u1ed1t c\u1ee7a Ch\u00e2u \u00c2u tuy nhi\u00ean l\u01b0\u1ee3ng b\u00e1n h\u00e0ng c\u00f3 d\u1ea5u hi\u1ec7u gi\u1ea3m d\u00f9 s\u1ea3n ph\u1ea9m r\u1ea5t t\u1ed1t. Qua nghi\u00ean c\u1ee9u h\u1ecd nh\u1eadn ra c\u00e1c b\u00e0 m\u1eb9 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng B\u1ec9m kh\u00f4 \u2013 tho\u00e1ng m\u00e0 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c con c\u1ee7a h\u1ecd ng\u1ee7 c\u00f3 ngon gi\u1ea5c hay kh\u00f4ng? \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho h\u1ecd thay \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p khi marketing v\u00e0 l\u01b0\u1ee3ng b\u00e1n h\u00e0ng t\u0103ng l\u00ean nhanh ch\u00f3ng.<\/span><\/p>\n

Theo xu th\u1ebf l\u00e0 m\u1ed9t h\u01b0\u1edbng kh\u00f4ng d\u1ec5 d\u00e0ng n\u1ebfu t\u1ea1o l\u1eadp th\u01b0\u01a1ng hi\u1ec7u. Xu th\u1ebf c\u00f3 th\u1ec3 thay \u0111\u1ed5i v\u00e0 l\u00e0m t\u1ed1t h\u01a1n c\u00e1i \u0111\u00e3 c\u00f3 kh\u00f4ng d\u1ec5. Huyndai l\u00e0 m\u1ed9t v\u00ed d\u1ee5 khi h\u1ecd lu\u00f4n \u0111\u1ecbnh h\u00ecnh l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t nh\u01b0 Lexus nh\u01b0ng r\u1ebb h\u01a1n. V\u00ec th\u1ebf Huyndai t\u1ea1o \u1ea5n t\u01b0\u1ee3ng l\u00e0 chuy\u00ean \u0111i b\u1eaft ch\u01b0\u1edbc ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o. C\u00e1ch \u0111\u1ec3 t\u1ea1o ra xu th\u1ebf l\u00e0 ph\u1ea3i nghi\u00ean c\u1ee9u nh\u1eefng s\u1ef1 thay \u0111\u1ed5i v\u1ec1 v\u0103n ho\u00e1. <\/span><\/p>\n

L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i h\u00e0i l\u00f2ng s\u1ed1 \u0111\u00f4ng. M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh. T\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh ch\u00ednh l\u00e0 c\u00e1ch t\u00ecm ra l\u1eddi gi\u1ea3i \u0111\u00e1p.<\/span><\/p>\n

V\u1edbi c\u00e1c th\u00f4ng tin v\u1ec1 7 c\u00e1ch k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd th\u01b0\u01a1ng hi\u1ec7u – chu tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean \u0111\u00e2y, Sao Kim tin ch\u1eafc r\u1eb1ng c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c cho m\u00ecnh kinh nghi\u1ec7m c\u0169ng nh\u01b0 b\u00e0i h\u1ecdc h\u1eefu \u00edch \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng. N\u1ebfu c\u00e1c b\u1ea1n c\u1ea7n th\u00eam t\u01b0 v\u1ea5n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim t\u1ea1i 0964 699 499 ho\u1eb7c <\/span>contact@www.saokim.com.vn<\/span><\/a> nh\u00e9. <\/span><\/p>\n

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 <\/p>\n

❐ Tham kh\u1ea3o th\u00eam: B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, Thi\u1ebft k\u1ebf profile chuy\u00ean nghi\u1ec7p<\/a> <\/span>, C\u00f4ng ty l\u00e0m phim<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

M\u1ed9t\u00a0chu tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u\u00a0k\u00e9o d\u00e0i gi\u00fap th\u01b0\u01a1ng hi\u1ec7u v\u01b0\u1ee3t xa nh\u1eefng g\u00ec m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd th\u01b0\u01a1ng hi\u1ec7u – chu tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u? H\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u qua 7 c\u00e1ch k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y nh\u00e9. Chu tr\u00ecnh […]<\/p>\n","protected":false},"author":16,"featured_media":321650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[878,22,879],"class_list":["post-321649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-chu-trinh-thuong-hieu","tag-thuong-hieu","tag-tuoi-tho-thuong-hieu"],"acf":[],"views":1170,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321649"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321649\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321650"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}