{"id":321661,"date":"2018-10-29T13:42:25","date_gmt":"2018-10-29T06:42:25","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321661"},"modified":"2019-02-25T13:49:04","modified_gmt":"2019-02-25T06:49:04","slug":"danh-cho-chu-doanh-nghiep-10-loi-khuyen-huu-ich-khi-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/danh-cho-chu-doanh-nghiep-10-loi-khuyen-huu-ich-khi-xay-dung-thuong-hieu\/","title":{"rendered":"D\u00e0nh cho ch\u1ee7 doanh nghi\u1ec7p: 10 L\u1eddi khuy\u00ean h\u1eefu \u00edch khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

Tr\u1ecdng tr\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> th\u01b0\u1eddng \u0111\u1eb7t n\u1eb7ng tr\u00ean \u0111\u00f4i vai c\u1ee7a nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh v\u1eeba b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u01b0a c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m. C\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec \u0111\u1ec3 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u di\u1ec5n ra thu\u1eadn l\u1ee3i ngay t\u1eeb \u0111\u1ea7u v\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m tai h\u1ea1i, t\u1ea5t c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp t\u1edbi trong 10 l\u1eddi khuy\u00ean<\/strong> m\u00e0 Sao Kim d\u00e0nh cho ch\u1ee7 doanh nghi\u1ec7p d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

= >> Tham Kh\u1ea3o th\u00eam nhi\u1ec1u b\u00e0i vi\u1ebft h\u1ea5p d\u1eabn kh\u00e1c v\u1ec1 Starup th\u01b0\u01a1ng hi\u1ec7u T\u1ea1i \u0110\u00e2y<\/a>!<\/em><\/p>\n

1. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t<\/h2>\n

\u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 kh\u00e1ch h\u00e0ng ph\u00e2n bi\u1ec7t v\u00e0 ghi nh\u1edb doanh nghi\u1ec7p c\u1ee7a trong t\u01b0\u01a1ng quan v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c ch\u00ednh l\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c. B\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng s\u1edf h\u1eefu nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t ngay t\u1eeb ch\u00ednh n\u1ed9i t\u1ea1i c\u1ee7a m\u00ecnh, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 v\u01b0\u1ee3t tr\u1ed9i trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ho\u1eb7c trong v\u0103n h\u00f3a doanh nghi\u1ec7p. K\u1ec3 c\u00e2u chuy\u1ec7n ri\u00eang v\u1ec1 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o ch\u1ec9 m\u00ecnh b\u1ea1n c\u00f3 ch\u00ednh l\u00e0 c\u00e1ch gieo v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eefng \u1ea5n t\u01b0\u1ee3ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

C\u00f9ng ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n nh\u01b0ng Capital House l\u1ef1a ch\u1ecdn con \u0111\u01b0\u1eddng ti\u00ean phong ki\u1ebfn t\u1ea1o nh\u1eefng c\u00f4ng tr\u00ecnh nh\u00e0 \u1edf xu h\u01b0\u1edbng xanh v\u00e0 th\u00f4ng minh \u0111\u00edch th\u1ef1c, trong khi th\u01b0\u01a1ng hi\u1ec7u VinCity c\u1ee7a t\u1eadp \u0111o\u00e0n Vingroup l\u1ea1i t\u1eadp trung v\u00e0o nh\u1eefng d\u1ef1 \u00e1n quy ho\u1ea1ch theo m\u00f4 h\u00ecnh kh\u00e9p k\u00edn v\u1edbi h\u1ea1 t\u1ea7ng hi\u1ec7n \u0111\u1ea1i t\u00edch h\u1ee3p c\u00e1c d\u1ecbch v\u1ee5 \u0111\u1ed3ng b\u1ed9 nh\u01b0 gi\u00e1o d\u1ee5c, y t\u1ebf, th\u1ec3 thao, mua s\u1eafm\u2026 Ho\u1eb7c n\u1ebfu Vietnam Airlines mang t\u1edbi \u1ea5n t\u01b0\u1ee3ng v\u1ec1 h\u00e3ng h\u00e0ng kh\u00f4ng v\u1edbi m\u1ee9c gi\u00e1 cao nh\u01b0ng uy t\u00edn v\u00e0 \u0111\u1eb3ng c\u1ea5p th\u00ec VietjetAir l\u1ea1i mang t\u1edbi c\u01a1 h\u1ed9i \u0111i m\u00e1y bay cho h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi v\u1edbi m\u1ee9c gi\u00e1 r\u1ebb. \u0110\u00f3 l\u00e0 nh\u1eefng v\u00ed d\u1ee5 cho gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

2. \u0110\u1ea7u t\u01b0 v\u00e0o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu thi\u1ebfu \u0111i m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n. Ch\u00fang gi\u00fap doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh \u0111ang th\u1ef1c s\u1ef1 kinh doanh chuy\u00ean nghi\u1ec7p, d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c ghi nh\u1edb v\u00e0 ph\u00e2n bi\u1ec7t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, thu h\u00fat c\u00f4ng ch\u00fang, t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a c\u00e1c \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0\u2026<\/p>\n

M\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n chuy\u00ean nghi\u1ec7p<\/a> <\/strong>bao g\u1ed3m c\u00e1c nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i nh\u01b0 t\u00ean g\u1ecdi, slogan, logo, brand guidelines, nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng, c\u00e1c \u1ea5n ph\u1ea9m marketing, nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m, nh\u1eadn di\u1ec7n t\u1ea1i \u0111i\u1ec3m b\u00e1n\u2026<\/strong> Ch\u00fang ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n ng\u00e0nh, th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t, mang t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau.<\/p>\n

C\u00e0ng l\u00e0 nh\u1eefng doanh nghi\u1ec7p m\u1edbi, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho m\u1ed9t m\u00e0n ch\u00e0o s\u00e2n \u1ea5n t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

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C\u00e1c \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng c\u1ee7a Nh\u00e0 m\u00e1y nhi\u1ec7t \u0111i\u1ec7n ND1 do Sao Kim thi\u1ebft k\u1ebf<\/figcaption><\/figure>\n

3. Nh\u1ea5t qu\u00e1n trong h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

T\u00ednh \u0111\u1ed3ng b\u1ed9 lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u khi \u00e1p d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c. T\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n trong h\u1ec7 th\u1ed1ng t\u1eeb t\u00ean g\u1ecdi, logo, m\u00e0u s\u1eafc \u0111\u1ea1i di\u1ec7n cho t\u1edbi h\u1ec7 th\u1ed1ng v\u0103n ph\u00f2ng ph\u1ea9m, nh\u1eadn di\u1ec7n t\u1ea1i \u0111i\u1ec3m b\u00e1n, bao b\u00ec s\u1ea3n ph\u1ea9m\u2026 \u0111\u1ec1u c\u1ea7n ph\u1ea3i tu\u00e2n theo nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf chung, theo m\u1ed9t quy chu\u1ea9n nh\u1ea5t \u0111\u1ecbnh \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra t\u1eeb \u0111\u1ea7u.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u – t\u1ed5ng h\u1ee3p c\u1ee7a gi\u00e1 tr\u1ecb, ni\u1ec1m tin, chu\u1ea9n m\u1ef1c \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong th\u1ef1c t\u1ebf v\u00e0 trong m\u1ed7i h\u00e0nh vi c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean doanh nghi\u1ec7p c\u0169ng c\u1ea7n mang t\u00ednh \u0111\u1ed3ng b\u1ed9. \u0110i\u1ec1u n\u00e0y g\u00f3p ph\u1ea7n h\u00ecnh th\u00e0nh nh\u1eefng \u0111\u1ecbnh d\u1ea1ng ri\u00eang, mang t\u1edbi nh\u1eefng c\u1ea3m nh\u1eadn r\u00f5 r\u00e0ng v\u00e0 \u1ea5n t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 t\u00ednh chuy\u00ean nghi\u1ec7p v\u00e0 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

L\u1eadt l\u1ea1i v\u1ea5n \u0111\u1ec1, n\u1ebfu thi\u1ebfu \u0111i t\u00ednh \u0111\u1ed3ng b\u1ed9 trong nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u s\u1ebd tr\u1edf n\u00ean r\u1eddi r\u1ea1c, kh\u00f4ng \u0111\u00e1ng tin c\u1eady, d\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn v\u00e0 b\u1ed1i r\u1ed1i cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u tuy\u1ec7t \u0111\u1ed1i n\u00ean tr\u00e1nh trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Tham kh\u1ea3o th\u00eam: T\u1ea1i sao website c\u1ee7a b\u1ea1n c\u1ea7n nh\u1ea5t qu\u00e1n v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u?<\/a><\/em><\/p>\n

4. \u0110\u1eebng qu\u00e1 ph\u00f3ng \u0111\u1ea1i<\/h2>\n

M\u1ed9t trong nh\u1eefng sai l\u1ea7m th\u01b0\u1eddng m\u1eafc ph\u1ea3i c\u1ee7a doanh nghi\u1ec7p l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00e1c bi\u1ec7t qu\u00e1 xa so v\u1edbi th\u1ef1c t\u1ebf. Th\u1ed5i ph\u1ed3ng kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean \u1ea5n t\u01b0\u1ee3ng h\u01a1n, nh\u01b0ng \u0111\u1ed3ng ngh\u0129a v\u1edbi \u0111\u00f3 l\u00e0 s\u1ef1 ch\u1edd \u0111\u00f3n v\u00e0 k\u1ef3 v\u1ecdng r\u1ea5t l\u1edbn t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y d\u1ec5 d\u1eabn t\u1edbi c\u1ea3m gi\u00e1c h\u1ee5t h\u1eabng v\u00e0 th\u1ea5t v\u1ecdng khi nh\u1eefng g\u00ec h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c kh\u00f4ng tuy\u1ec7t v\u1eddi nh\u01b0 doanh nghi\u1ec7p \u0111\u00e3 h\u1ee9a h\u1eb9n. Kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng t\u1ea9y chay th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1ea5t c\u1ee9 l\u00fac n\u00e0o n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y \u0111ang b\u1ecb l\u1eeba d\u1ed1i. <\/span><\/p>\n

\u0110\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c h\u1eadu qu\u1ea3 n\u00e0y, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trung th\u1ef1c b\u1eb1ng c\u00e1ch t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y \u0111\u1ec3 h\u1ecd bi\u1ebft b\u1ea1n l\u00e0 ai, gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n l\u00e0 g\u00ec v\u00e0 b\u1ea1n c\u00f3 th\u1ef1c s\u1ef1 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng nhu c\u1ea7u c\u1ee7a h\u1ecd hay kh\u00f4ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng l\u1eddi h\u1ee9a t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef \u0111\u00fang l\u1eddi h\u1ee9a \u0111\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 cam k\u1ebft giao h\u00e0ng trong v\u00f2ng 30 ph\u00fat c\u1ee7a Domino\u2019s Pizza, hay McDonald\u2019s cam k\u1ebft cung c\u1ea5p nh\u1eefng b\u1eefa \u0103n kh\u00f4ng \u0111\u1eaft \u0111\u1ecf, d\u1ec5 \u0103n v\u00e0 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 nhanh ch\u00f3ng trong m\u00f4i tr\u01b0\u1eddng an to\u00e0n v\u1ec1 v\u1ec7 sinh. \u00a0<\/span><\/p>\n

5. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m<\/h2>\n

Ngay c\u1ea3 khi doanh nghi\u1ec7p trung th\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 v\u1ea5p ph\u1ea3i s\u1ef1 ph\u1ea3n \u0111\u1ed1i n\u1ebfu kh\u00f4ng quan t\u00e2m t\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span>Nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn th\u01b0\u1eddng nh\u1ea7m l\u1eabn th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t logo, l\u00e0 m\u00e0u s\u1eafc \u0111\u1eb7c tr\u01b0ng, l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch marketing r\u1ea7m r\u1ed9, nh\u01b0ng th\u1ef1c ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb ch\u00ednh c\u1ea3m x\u00fac v\u00e0 suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng sau nh\u1eefng g\u00ec h\u1ecd c\u1ea3m nh\u1eadn v\u00e0 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m. <\/span><\/p>\n

H\u00e3y \u0111\u1eb7t kh\u00e1ch h\u00e0ng \u1edf v\u1ecb tr\u00ed trung t\u00e2m v\u00e0 mang t\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb khi h\u1ecd ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u00f2 m\u00f2 v\u1ec1 s\u1ea3n ph\u1ea9m, li\u00ean h\u1ec7 tr\u00ean website cho t\u1edbi khi \u0111\u1ebfn c\u1eeda h\u00e0ng\u2026 \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u1edf t\u1eebng \u0111i\u1ec3m ti\u1ebfp x\u00fac m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. <\/span><\/p>\n

Ch\u1eb3ng h\u1ea1n, n\u1ebfu th\u1ea5y kh\u00e1ch h\u00e0ng b\u00ecnh lu\u1eadn tr\u00ean fan page v\u1ec1 s\u1ea3n ph\u1ea9m, h\u00e3y c\u1ed1 g\u1eafng tr\u1ea3 l\u1eddi th\u1eadt nhanh v\u00e0 g\u1ee3i m\u1edf cu\u1ed9c tr\u00f2 chuy\u1ec7n s\u00e2u h\u01a1n th\u00f4ng qua tin nh\u1eafn ho\u1eb7c cu\u1ed9c g\u1ecdi. N\u1ebfu \u0111\u01b0\u1eddng d\u00e2y n\u00f3ng qu\u00e1 t\u1ea3i d\u1eabn t\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng s\u1ed1t ru\u1ed9t khi kh\u00f4ng li\u00ean h\u1ec7 \u0111\u01b0\u1ee3c, b\u1ea1n ph\u1ea3i kh\u1eafc ph\u1ee5c ngay s\u1ef1 c\u1ed1 tr\u01b0\u1edbc khi h\u1ecd b\u1ef1c t\u1ee9c v\u00e0 t\u00ecm \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. \u0110\u1ed3ng th\u1eddi, h\u00e3y c\u1ed1 g\u1eafng t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u01a1 s\u1edf l\u1eafng nghe, t\u00f4n tr\u1ecdng c\u1ea3m x\u00fac v\u00e0 \u0111\u1ec1 cao l\u1ee3i \u00edch c\u1ee7a h\u1ecd.<\/span><\/p>\n

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6. Kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5<\/h2>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh c\u1ea7n \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh song song v\u1edbi vi\u1ec7c n\u1ed7 l\u1ef1c c\u1ea3i ti\u1ebfn \u0111\u1ec3 ho\u00e0n thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, b\u1edfi c\u00e1c chi\u1ebfn d\u1ecbch marketing, qu\u1ea3ng b\u00e1 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n thi\u1ebft duy nh\u1ea5t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. Cho d\u00f9 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00e0nh c\u00f4ng t\u1edbi \u0111\u00e2u, h\u1ecd v\u1eabn c\u00f3 quy\u1ec1n t\u1eeb ch\u1ed1i b\u1ea1n v\u00e0o l\u1ea7n sau n\u1ebfu s\u1ea3n ph\u1ea9m nh\u1eadn \u0111\u01b0\u1ee3c kh\u00f4ng khi\u1ebfn h\u1ecd th\u1ecfa m\u00e3n. B\u00ean c\u1ea1nh y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac th\u00ec ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u1edbi ch\u00ednh l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u00edu ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Th\u00eam v\u00e0o \u0111\u00f3, c\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n \u0111a d\u1ea1ng kh\u00f4ng ng\u1eebng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u ng\u00e0y c\u00e0ng t\u0103ng cao c\u1ee7a kh\u00e1ch h\u00e0ng, n\u1ebfu b\u1ea3o th\u1ee7 gi\u1eef nguy\u00ean nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m c\u0169 thay v\u00ec c\u1ea3i ti\u1ebfn, n\u00e2ng c\u1ea5p \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng nhu c\u1ea7u m\u1edbi, b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd b\u1ecb b\u1ecf l\u1ea1i trong cu\u1ed9c \u0111ua. Ngay c\u1ea3 nh\u1eefng doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u0169ng kh\u00f4ng ph\u1ea3i ngo\u1ea1i l\u1ec7. H\u00e3y nh\u00ecn v\u00e0o s\u1ef1 s\u1ee5p \u0111\u1ed5 c\u1ee7a huy\u1ec1n tho\u1ea1i Nokia tr\u01b0\u1edbc s\u1ee9c \u00e9p t\u1eeb h\u00e0ng lo\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m smartphone c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u sinh sau \u0111\u1ebb mu\u1ed9n \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m nghi\u00eam tr\u1ecdng c\u1ee7a v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/span><\/p>\n

7. K\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o<\/h2>\n

Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u1ecb \u1ee9ng v\u1edbi nh\u1eefng chi\u00eau tr\u00f2 qu\u1ea3ng c\u00e1o, v\u00ec v\u1eady \u0111\u1eebng khi\u1ebfn h\u1ecd quay l\u01b0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 v\u00ec c\u00e1ch b\u1ea1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ch\u01b0a h\u1ee3p l\u00fd. Thay v\u00ec tri\u1ec3n khai nh\u1eefng chi\u1ebfn d\u1ecbch Marketing r\u1ea7m r\u1ed9 nh\u01b0ng v\u00f4 ngh\u0129a, h\u00e3y t\u00ecm c\u00e1ch k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim kh\u00e1ch h\u00e0ng v\u00e0 kh\u01a1i g\u1ee3i c\u1ea3m h\u1ee9ng n\u01a1i h\u1ecd \u0111\u1ec3 truy\u1ec1n t\u1ea3i t\u1ed1t h\u01a1n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Kho\u1ea3ng t\u1eeb cu\u1ed1i n\u0103m 2016, gi\u1edbi tr\u1ebb x\u00f4n xao v\u1edbi chi\u1ebfn d\u1ecbch \u201c\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1\u201d, \u0111\u00e1nh d\u1ea5u s\u1ef1 h\u1ed3i sinh m\u1ea1nh m\u1ebd c\u1ee7a Biti\u2019s v\u1edbi th\u01b0\u01a1ng hi\u1ec7u con Biti\u2019s Hunter. Trong khi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Neptune, Nestle hay Coca Cola k\u1ec3 c\u00e2u chuy\u1ec7n T\u1ebft sum h\u1ecdp th\u00ec Biti\u2019s l\u1ea1i l\u1eadt ng\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 v\u1edbi c\u00e2u chuy\u1ec7n v\u1ec1 nh\u1eefng b\u01b0\u1edbc ch\u00e2n ra \u0111i. L\u1ef1a ch\u1ecdn 2 \u0111\u1ea1i s\u1ee9 tr\u1ebb tu\u1ed5i v\u00e0 th\u00e0nh c\u00f4ng nh\u01b0 S\u01a1n T\u00f9ng M-TP v\u00e0 Soobin Ho\u00e0ng S\u01a1n, Biti\u2019s \u0111\u00e3 t\u1ea1o c\u1ea3m h\u1ee9ng \u0111\u1ec3 gi\u1edbi tr\u1ebb t\u1ef1 tin \u0111i xa, t\u1ef1 tin kh\u00e1m ph\u00e1, v\u00e0 \u201c\u0111i th\u1eadt xa \u0111\u1ec3 tr\u1edf v\u1ec1\u201d. Hi\u1ec7u \u1ee9ng ph\u1ee7 s\u00f3ng c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 v\u00f4 c\u00f9ng l\u1edbn, v\u00e0 Biti\u2019s \u0111\u00e3 th\u00e0nh c\u00f4ng ngo\u00e0i s\u1ee9c t\u01b0\u1edfng t\u01b0\u1ee3ng trong vi\u1ec7c c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u nh\u1edd c\u00e2u chuy\u1ec7n n\u00e0y.<\/p>\n

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8. \u0110\u1eb7t tr\u00e1ch nhi\u1ec7m l\u00ean vai t\u1eebng th\u00e0nh vi\u00ean<\/h2>\n

\u0110\u1eebng ngh\u0129 r\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 l\u00e0 nhi\u1ec7m v\u1ee5 mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c v\u0129 m\u00f4 c\u1ee7a c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o v\u00e0 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p. Kh\u00f4ng ph\u1ea3i b\u1ea1n m\u00e0 ch\u00ednh nh\u1eefng nh\u00e2n vi\u00ean m\u1edbi l\u00e0 ng\u01b0\u1eddi ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 mang h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u1edbi g\u1ea7n h\u01a1n v\u1edbi h\u1ecd. \u0110\u00f3 l\u00e0 l\u00fd do tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n \u0111\u1ec1u cho t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean.<\/span><\/p>\n

Vi\u1ec7c \u0111\u1ea7u ti\u00ean m\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n l\u00e0m ch\u00ednh l\u00e0 \u0111\u00e0o t\u1ea1o m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n cho to\u00e0n th\u1ec3 nh\u00e2n vi\u00ean v\u1ec1 nh\u1eefng g\u00ec li\u00ean quan t\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cho t\u1edbi \u00fd ngh\u0129a c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang trong nh\u1eefng ho\u00e0n c\u1ea3nh c\u1ee5 th\u1ec3, \u0111\u1eb7t ra c\u00e1c chu\u1ea9n m\u1ef1c h\u00e0nh \u0111\u1ed9ng\u2026 <\/span><\/p>\n

Kh\u00f4ng nh\u1eefng v\u1eady, th\u1ed1ng nh\u1ea5t ho\u1ea1t \u0111\u1ed9ng gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn c\u0169ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Ch\u1eb3ng h\u1ea1n, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng n\u00ean c\u00f3 c\u00e1ch t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi phong c\u00e1ch vi\u1ebft b\u00e0i c\u1ee7a copywriter, hay b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ph\u1ea3i th\u1ef1c hi\u1ec7n theo \u0111\u00fang k\u1ebf ho\u1ea1ch m\u00e0 b\u1ed9 ph\u1eadn marketing \u0111\u00e3 \u0111\u1eb7t ra. \u00a0<\/span><\/p>\n

9. X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u (Brand Community) \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 s\u1ef1 kh\u1edfi t\u1ea1o m\u1ed9t c\u1ed9ng \u0111\u1ed3ng bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 chung m\u1ed9t m\u1ed1i quan t\u00e2m, c\u00f9ng nhau trao \u0111\u1ed5i v\u00e0 chia s\u1ebb th\u00f4ng tin v\u1ec1 ch\u00fang. M\u1ed1i quan t\u00e2m \u0111\u00f3 trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a r\u1eb1ng, b\u1ea1n ph\u1ea3i t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n mua ho\u1eb7c \u0111ang d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, th\u1eadm ch\u00ed c\u1ea7n c\u00f3 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng th\u00edch v\u00e0 b\u00e0ng quang v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/span><\/p>\n

V\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u201ckh\u1ee7ng\u201d nh\u01b0 Coca Cola hay Victoria\u2019s Secret, c\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp d\u1ec5 d\u00e0ng ch\u1ec9 v\u1edbi m\u1ed9t fanpage mang t\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf h\u01a1n c\u00f3 th\u1ec3 \u0111i theo c\u00e1c con \u0111\u01b0\u1eddng s\u00e1ng t\u1ea1o kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 fanpage Tuy\u1ec7t chi\u00eau con g\u00e1i c\u1ee7a Diana 4teen, hay H\u1ed9i review \u0111\u1ed3 \u0103n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Foody hay Lozi\u2026 <\/span><\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, kh\u00f4ng kh\u00f3 \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ef1 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u cho ch\u00ednh m\u00ecnh. \u0110\u1eb7c bi\u1ec7t, n\u1ebfu l\u1ef1a ch\u1ecdn k\u00eanh th\u00edch h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 s\u00e1ng t\u1ea1o n\u1ed9i dung \u1ea5n t\u01b0\u1ee3ng, vi\u1ec7c thu h\u00fat c\u00f4ng ch\u00fang c\u0169ng s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/span><\/p>\n

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10. Ch\u1ecdn nh\u00e0 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/h2>\n

Sau khi \u0111\u00e3 tham kh\u1ea3o \u0111\u1ee7 9 l\u1eddi khuy\u00ean tr\u00ean, c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 h\u00ecnh dung ra nh\u1eefng vi\u1ec7c m\u00ecnh c\u1ea7n l\u00e0m, nh\u01b0ng b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u00e0 th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o l\u1ea1i l\u00e0 m\u1ed9t th\u1eed th\u00e1ch r\u1ea5t l\u1edbn. C\u0169ng ho\u00e0n to\u00e0n d\u1ec5 hi\u1ec3u n\u1ebfu b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p ch\u1ec9 am hi\u1ec3u v\u1ec1 l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t, kinh doanh v\u00e0 doanh nghi\u1ec7p c\u0169ng kh\u00f4ng s\u1edf h\u1eefu nh\u1eefng b\u1ed9 ph\u1eadn chuy\u00ean tr\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, t\u1ef1 m\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u khi thi\u1ebfu ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m kh\u00f4ng ch\u1ec9 l\u00e0 nhi\u1ec7m v\u1ee5 kh\u00f3 kh\u0103n c\u1ee7a doanh nghi\u1ec7p m\u00e0 c\u00f2n c\u00f3 th\u1ec3 d\u1eabn th\u01b0\u01a1ng hi\u1ec7u t\u1edbi con \u0111\u01b0\u1eddng \u0111\u1ed5 v\u1ee1 n\u1ebfu kh\u00f4ng x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn. H\u00e3y m\u1ea1nh d\u1ea1n t\u00ecm \u0111\u1ebfn nh\u1eefng \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p – n\u01a1i t\u1eadp h\u1ee3p nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n, cung c\u1ea5p gi\u1ea3i ph\u00e1p tr\u1ecdn g\u00f3i\u2026 \u0110\u00f3 c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n \u0111\u1ea7u t\u01b0 m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn v\u00e0 t\u1eadp trung thay v\u00ec \u0111i v\u00e0o v\u1ebft xe \u0111\u1ed5 d\u00e0n tr\u1ea3i ng\u00e2n s\u00e1ch nh\u01b0ng thi\u1ebfu hi\u1ec7u qu\u1ea3 nh\u01b0 nh\u1eefng doanh nghi\u1ec7p kh\u00e1c v\u1eabn t\u1ef1 t\u00fac th\u1ef1c hi\u1ec7n.<\/span><\/p>\n

Xem th\u00eam 8 quan ni\u1ec7m sai l\u1ea7m v\u1ec1 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/em><\/p>\n

V\u1edbi uy t\u00edn \u0111\u01b0\u1ee3c kh\u1eb3ng \u0111\u1ecbnh b\u1edfi tr\u00ean 3000 doanh nghi\u1ec7p kh\u00e1ch h\u00e0ng th\u00f4ng qua h\u01a1n 7000 d\u1ef1 \u00e1n, Sao Kim ch\u00ednh l\u00e0 l\u1eddi kh\u1eb3ng \u0111\u1ecbnh cho s\u1ef1 th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc v\u00e0 t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u cho s\u1ef1 l\u1edbn m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/strong> b\u1ea1n trong t\u01b0\u01a1ng lai s\u1eafp t\u1edbi. <\/span><\/p>\n

 <\/p>\n

 <\/p>\n

❐ Tham kh\u1ea3o th\u00eam: S\u00e1ng t\u00e1c slogan<\/a> <\/span>, Ch\u1ee5p h\u00ecnh doanh nghi\u1ec7p<\/a> <\/span>, T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Tr\u1ecdng tr\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111\u1eb7t n\u1eb7ng tr\u00ean \u0111\u00f4i vai c\u1ee7a nh\u1eefng ch\u1ee7 doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh v\u1eeba b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng v\u00e0 ch\u01b0a c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m. C\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec \u0111\u1ec3 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u di\u1ec5n ra thu\u1eadn l\u1ee3i ngay t\u1eeb \u0111\u1ea7u v\u00e0 tr\u00e1nh […]<\/p>\n","protected":false},"author":44,"featured_media":321665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-321661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu"],"acf":[],"views":1214,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321661"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321661\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321665"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}