{"id":321681,"date":"2019-03-20T17:19:36","date_gmt":"2019-03-20T10:19:36","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321681"},"modified":"2022-04-13T03:52:16","modified_gmt":"2022-04-13T03:52:16","slug":"5-diem-cot-loi-khong-the-bo-qua-de-xay-dung-thuong-hieu-thanh-cong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-diem-cot-loi-khong-the-bo-qua-de-xay-dung-thuong-hieu-thanh-cong\/","title":{"rendered":"5 \u0110i\u1ec3m c\u1ed1t l\u00f5i kh\u00f4ng th\u1ec3 b\u1ecf qua \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p><span style=\"font-weight: 400; color: #000000;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/xay-dung-quy-che-thuong-hieu\/\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span> l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c kh\u1ed5ng l\u1ed3 \u0111\u1eb7t l\u00ean vai to\u00e0n doanh nghi\u1ec7p. Tuy nhi\u00ean cho d\u00f9 b\u1ea1n c\u00f3 n\u1ed7 l\u1ef1c bao nhi\u00eau c\u00f4ng s\u1ee9c hay \u0111\u1ea7u t\u01b0 bao nhi\u00eau ng\u00e2n s\u00e1ch cho qu\u00e1 tr\u00ecnh \u0111\u00f3, n\u1ebfu b\u1ecf qua 5 \u0111i\u1ec3m c\u1ed1t l\u00f5i d\u01b0\u1edbi \u0111\u00e2y, b\u1ea1n c\u0169ng s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng.<\/span><\/p>\n<h2><span style=\"color: #000000;\">1. X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110\u00e2y l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng. H\u1ec7 th\u1ed1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c coi l\u00e0 h\u1ec7 ni\u1ec1m tin c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m nh\u1eefng nguy\u00ean l\u00fd thi\u1ebft y\u1ebfu v\u00e0 mang t\u00ednh l\u00e2u d\u00e0i, l\u00e0 b\u1ed9 quy t\u1eafc h\u01b0\u1edbng d\u1eabn chi ti\u1ebft \u0111\u1ecbnh h\u01b0\u1edbng s\u00e2u s\u1eafc t\u1edbi suy ngh\u0129 v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u1ecdi th\u00e0nh vi\u00ean. Ch\u00fang kh\u00f4ng thay \u0111\u1ed5i, kh\u00f4ng l\u1ec7 thu\u1ed9c v\u00e0o k\u1ebft qu\u1ea3 kinh doanh v\u00e0 lu\u00f4n c\u00f3 gi\u00e1 tr\u1ecb trong c\u1ea3 nh\u1eefng t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n nh\u1ea5t. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt m\u00e0 qu\u00ean m\u1ea5t \u0111i t\u1ea7m quan tr\u1ecdng c\u1ee7a gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. Ch\u00fang c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00fac r\u00fat t\u1eeb ch\u00ednh th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u c\u00f3 th\u1ec3 \u201cb\u1eaft ch\u01b0\u1edbc\u201d \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c doanh nghi\u1ec7p kh\u00e1c. \u0110\u00f3 l\u00e0 th\u01b0\u1edbc \u0111o chu\u1ea9n m\u1ef1c gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft s\u00e1ch d\u1ec5 d\u00e0ng, gi\u00fap doanh nghi\u1ec7p gi\u1eef \u0111\u00fang l\u1eddi h\u1ee9a v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ec3 h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c b\u1ea1n l\u00e0 ai v\u00e0 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 tuy\u1ec3n d\u1ee5ng, gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-321682\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/vector-core-values-icon-collection.jpg\" alt=\"\" width=\"686\" height=\"490\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/vector-core-values-icon-collection.jpg 686w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/vector-core-values-icon-collection-80x57.jpg 80w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Ch\u1eb3ng h\u1ea1n, n\u1ebfu doanh nghi\u1ec7p \u0111\u1eb7t ra gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 \u201cch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\u201d th\u00ec m\u1ecdi s\u1ea3n ph\u1ea9m m\u1eafc l\u1ed7i \u0111\u1ec1u ch\u1eafc ch\u1eafn ph\u1ea3i b\u1ecb lo\u1ea1i b\u1ecf, ho\u1eb7c n\u1ebfu gi\u00e1 tr\u1ecb \u201cs\u00e1ng t\u1ea1o l\u00e0 s\u1ee9c s\u1ed1ng\u201d \u0111\u01b0\u1ee3c \u0111\u1ec1 cao, nh\u1eefng h\u00e0nh vi nh\u01b0 sao ch\u00e9p \u00fd t\u01b0\u1edfng, b\u1eaft ch\u01b0\u1edbc th\u00f4ng \u0111i\u1ec7p, \u0111i l\u1ea1i l\u1ed1i m\u00f2n qu\u00e1 kh\u1ee9\u2026 \u0111\u1ec1u s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn. \u00a0<\/span><span style=\"font-weight: 400;\">Vi\u1ec7c x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tr\u1ea3i qua c\u00e1c b\u01b0\u1edbc:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400; color: #000000;\">X\u00e1c \u0111\u1ecbnh ni\u1ec1m tin c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n trong ban l\u00e3nh \u0111\u1ea1o t<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">Th\u1ea3o lu\u1eadn \u0111\u1ec3 l\u1ef1a ch\u1ecdn ni\u1ec1m tin ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">Gi\u1ea3 \u0111\u1ecbnh t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n \u0111\u1ec3 xem x\u00e9t li\u1ec7u ni\u1ec1m tin \u0111\u00f3 c\u00f2n gi\u00e1 tr\u1ecb hay kh\u00f4ng X\u00e1c \u0111\u1ecbnh c\u00e1c h\u00e0nh vi ph\u00f9 h\u1ee3p v\u00e0 kh\u00f4ng ph\u00f9 h\u1ee3p cho t\u1eebng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u00e9p \u0111o cho c\u00e1c h\u00e0nh vi c\u1ee7a t\u1eebng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">X\u00e2y d\u1ef1ng c\u00e1c c\u00e2u chuy\u1ec7n cho m\u1ed7i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 l\u1eafng nghe ph\u1ea3n h\u1ed3i t\u1eeb n\u1ed9i b\u1ed9<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/span><\/li>\n<li><span style=\"color: #000000;\">Truy\u1ec1n th\u00f4ng t\u1edbi c\u00f4ng ch\u00fang<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\">2. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng nghe qua c\u00e2u n\u00f3i \u201c<strong>Kh\u00e1c bi\u1ec7t hay l\u00e0 ch\u1ebft<\/strong>\u201d, v\u00e0 c\u00e1i ch\u1ebft s\u1ebd l\u00e0 \u0111i\u1ec1u hi\u1ec3n nhi\u00ean n\u1ebfu b\u1ea1n kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng ri\u00eang \u0111\u1ec3 <strong>\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Thi\u1ebfu \u0111i y\u1ebfu t\u1ed1 n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd ch\u1eb3ng th\u1ec3 nh\u1edb n\u1ed5i b\u1ea1n l\u00e0 ai, hay l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c b\u1ea1n v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Ch\u1ecdn b\u1ea1n c\u0169ng \u0111\u01b0\u1ee3c, m\u00e0 ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u0169ng ch\u1eb3ng sao!<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">B\u1edfi v\u1eady, \u0111i\u1ec3m c\u1ed1t l\u00f5i ch\u00ednh l\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 d\u1ec5 d\u00e0ng thu h\u00fat v\u00e0 n\u00edu ch\u00e2n kh\u00e1ch h\u00e0ng. B\u1ea1n kh\u00f4ng th\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i v\u00e0 m\u1ecdi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u \u0111\u00f3 d\u1eabn t\u1edbi vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd ch\u1eb3ng l\u00e0 g\u00ec c\u1ee7a ai. Doanh nghi\u1ec7p \u0111\u00f4i khi ph\u1ea3i bi\u1ebft \u201chy sinh\u201d \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh c\u1ea1nh tranh m\u1ea1nh m\u1ebd cho th\u01b0\u01a1ng hi\u1ec7u. B\u00ean c\u1ea1nh \u0111\u00f3, ho\u1eb7c s\u1ea3n ph\u1ea9m, ho\u1eb7c d\u1ecbch v\u1ee5, ho\u1eb7c v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i mang nh\u1eefng n\u00e9t kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">H\u00e3y nh\u00ecn v\u00e0o \u0111\u1ecbnh v\u1ecb c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng. C\u00f9ng ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh s\u1eefa, n\u1ebfu nh\u01b0 nh\u00e3n h\u00e0ng Fristi c\u1ee7a Dutch Lady chuy\u00ean v\u1ec1 s\u1eefa t\u01b0\u01a1i d\u00e0nh cho tr\u1ebb em hi\u1ebfu \u0111\u1ed9ng th\u00ec Nestl\u00e9 l\u1ea1i k\u00edch s\u1ea3n ph\u1ea9m s\u1eefa b\u1ed9t b\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m \u0103n d\u1eb7m cho tr\u1ebb nh\u1ecf l\u00e0m \u0111\u1ed1i tr\u1ecdng. Trong l\u0129nh v\u1ef1c th\u1eddi trang, Christian Dior kh\u00f4ng tung ra nh\u1eefng b\u1ed9 s\u01b0u t\u1eadp gi\u00e1 r\u1ebb b\u1edfi \u0111i\u1ec1u \u0111\u00f3 s\u1ebd ph\u00e1 v\u1ee1 \u0111\u1ecbnh v\u1ecb \u0111\u1eb3ng c\u1ea5p, sang tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, trong khi Topshop l\u1ea1i trung th\u00e0nh v\u1edbi nh\u1eefng m\u1eabu th\u1eddi trang \u0111\u01b0\u1eddng ph\u1ed1 \u1ee9ng d\u1ee5ng thay v\u00ec ch\u01a1i tr\u1ed9i v\u1edbi nh\u1eefng m\u1eb7t h\u00e0ng xa x\u1ec9, b\u1edfi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 ghim m\u00ecnh trong ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb v\u00e0 \u0111\u01b0\u1ee3c c\u00f4ng ch\u00fang \u0111\u00f3n nh\u1eadn. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3<strong> \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> d\u1ef1a v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eb7c th\u00f9, d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m, d\u1ef1a v\u00e0o s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac, d\u1ef1a v\u00e0o v\u1ea5n \u0111\u1ec1 &#8211; gi\u1ea3i ph\u00e1p, ho\u1eb7c th\u1eadm ch\u00ed d\u1ef1a v\u00e0o \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp&#8230;<\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-321683\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/BrandPositioning.png\" alt=\"\" width=\"750\" height=\"413\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/BrandPositioning.png 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/BrandPositioning-80x44.png 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/p>\n<p><em><span style=\"color: #000000;\">=&gt;&gt;&gt; Xem th\u00eam:<span style=\"color: #ff0000;\"> <a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/quy-trinh-7-buoc-xay-dung-chien-luoc-thuong-hieu-chuyen-nghiep\/\">Quy tr\u00ecnh 7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p d\u00e0nh cho SME\u00a0<\/a><\/span><\/span><\/em><\/p>\n<h2><span style=\"color: #000000;\">3. Ph\u00e2n bi\u1ec7t r\u00f5 c\u00e1c kh\u00e1i ni\u1ec7m<\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p, c\u00e1c b\u01b0\u1edbc truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 \u0111\u1ec3 \u0111\u01b0a t\u00ean tu\u1ed5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng. C\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c gi\u00fap doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c vi\u1ec7c \u0111\u00f3, nh\u01b0ng ch\u00fang th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn ho\u1eb7c g\u1ed9p chung th\u00e0nh m\u1ed9t kh\u00e1i ni\u1ec7m duy nh\u1ea5t. N\u1ebfu b\u1ea3n th\u00e2n doanh nghi\u1ec7p &#8211; \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u1ee7 doanh nghi\u1ec7p &#8211; kh\u00f4ng ph\u00e2n \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u1ea1ch r\u00f2i t\u1eebng kh\u00e1i ni\u1ec7m, r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u00fang \u0111\u1eafn.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Ch\u1eb3ng h\u1ea1n, c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e1nh \u0111\u1ed3ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i, trong khi Marketing ch\u1ec9 l\u00e0 chi\u1ebfn thu\u1eadt ng\u1eafn h\u1ea1n v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n trong c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m nh\u01b0 Marketing, Qu\u1ea3ng c\u00e1o, PR &#8211; Public Relations v\u00e0 Branding th\u01b0\u1eddng xuy\u00ean b\u1ecb nh\u1ea7m l\u1eabn d\u1eabn t\u1edbi vi\u1ec7c doanh nghi\u1ec7p kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c \u0111\u00fang v\u00e0 \u0111\u01b0\u1ee3c h\u1ebft th\u1ebf m\u1ea1nh c\u1ee7a t\u1eebng l\u0129nh v\u1ef1c. <\/span><\/p>\n<p><em><span style=\"font-weight: 400; color: #000000;\">= &gt;&gt;&gt; B\u1ea1n c\u00f3 th\u1ec3 kham th\u1ea3o th\u00eam \u0111\u1ec3 hi\u1ec3u b\u1ea3n ch\u1ea5t v\u00e0 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/blog\/branding-marketing-quang-cao-pr-khac-nhau-nhu-the-nao\/\">s\u1ef1 kh\u00e1c nhau gi\u1eefa Branding, Marketing, Qu\u1ea3ng c\u00e1o v\u00e0 PR<\/a>. <\/span><\/span><\/em><\/p>\n<h2><span style=\"color: #000000;\">4. \u0110\u1ec1 cao tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 t\u00f4n tr\u1ecdng l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">C\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng, b\u1edfi suy cho c\u00f9ng th\u00ec <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 doanh nghi\u1ec7p. \u0110\u00f3 l\u00e0 l\u00fd do khi\u1ebfn y\u1ebfu t\u1ed1 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 l\u1ee3i \u00edch kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Kh\u00f4ng \u00edt doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung \u0111\u1ec1 cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 cho r\u1eb1ng \u201ch\u1eefu x\u1ea1 t\u1ef1 nhi\u00ean h\u01b0\u01a1ng\u201d, kh\u00f4ng c\u1ea7n l\u00e0m g\u00ec th\u00ec kh\u00e1ch h\u00e0ng c\u0169ng t\u1ef1 t\u00ecm \u0111\u1ebfn. S\u1ed1 kh\u00e1c l\u1ea1i tin r\u1eb1ng ch\u1ec9 c\u1ea7n marketing r\u1ea7m r\u1ed9, qu\u1ea3ng c\u00e1o tr\u00e0n lan l\u00e0 \u0111\u00e3 \u0111\u1ee7 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u01b0ng m\u1ecdi n\u1ed7 l\u1ef1c s\u1ebd \u0111\u1ec1u l\u00e0 v\u00f4 ngh\u0129a n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng th\u1ecfa m\u00e3n qua nh\u1eefng l\u1ea7n ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Do v\u1eady, h\u00e3y \u0111\u1eb7t kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0o v\u1ecb tr\u00ed trung t\u00e2m v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd \u0111\u1ec1u l\u00e0 \u0111\u00e1ng nh\u1edb, t\u1eeb khi li\u00ean h\u1ec7 online, ti\u1ebfp \u0111\u00f3n t\u1ea1i c\u1eeda h\u00e0ng cho t\u1edbi h\u1eadu mua h\u00e0ng. Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m k\u00edch n\u1ebfu th\u1ea5y r\u1eb1ng l\u1ee3i \u00edch c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean c\u1ea3 ham mu\u1ed1n doanh thu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c b\u1ea1n khuy\u00ean h\u1ecd n\u00ean l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m r\u1ebb h\u01a1n nh\u01b0ng ph\u00f9 h\u1ee3p, thay v\u00ec c\u1ed1 thuy\u1ebft ph\u1ee5c h\u1ecd mua m\u1eb7t h\u00e0ng \u0111\u1eaft ti\u1ec1n. C\u0169ng \u0111\u1eebng qu\u00ean r\u1eb1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00f3 ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi \u0111\u1ecbnh v\u1ecb v\u00e0 c\u00e1 t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"size-full wp-image-321684\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/new-customer.jpg\" alt=\"\" width=\"750\" height=\"499\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/new-customer.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/new-customer-80x53.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/p>\n<h2><span style=\"color: #000000;\">5. T\u1ea1o d\u1ef1ng ni\u1ec1m tin n\u01a1i nh\u00e2n vi\u00ean<\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Ch\u00ednh c\u00e1c nh\u00e2n vi\u00ean s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0 \u0111\u1ea1i s\u1ee9 truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u, b\u1edfi v\u1eady ch\u00ednh h\u1ecd ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi am hi\u1ec3u r\u00f5 r\u00e0ng t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 li\u00ean quan t\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Tr\u01b0\u1edbc khi mu\u1ed1n thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p ph\u1ea3i thuy\u1ebft ph\u1ee5c c\u00e1c th\u00e0nh vi\u00ean tin t\u01b0\u1edfng v\u00e0o s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 \u00fd ngh\u0129a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng qua c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o, t\u1eadp hu\u1ea5n, \u00e1p d\u1ee5ng v\u0103n h\u00f3a doanh nghi\u1ec7p, khen th\u01b0\u1edfng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi. \u0110i\u1ec1u n\u00e0y t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn t\u1edbi suy ngh\u0129 c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh h\u1ecd tu\u00e2n theo h\u1ec7 t\u01b0 t\u01b0\u1edfng, ni\u1ec1m tin, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p \u0111\u1eb7t ra cho th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">N\u1ebfu kh\u00f4ng l\u00e0m truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9, ch\u1eb3ng ai c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng v\u00e0 m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c giao, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p c\u0169ng s\u1ebd thi\u1ebfu nh\u1ea5t qu\u00e1n v\u00e0 mang l\u1ea1i c\u1ea3m gi\u00e1c r\u1eddi r\u1ea1c, thi\u1ebfu chuy\u00ean nghi\u1ec7p n\u01a1i kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">V\u0103n h\u00f3a doanh nghi\u1ec7p c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u1eef ch\u00e2n h\u1ecd. B\u1edfi, m\u1ed9t b\u1ed9 m\u00e1y kh\u00f4ng th\u1ec3 duy tr\u00ec \u0111\u01b0\u1ee3c nh\u00e2n s\u1ef1 c\u1ed1t l\u00f5i trong th\u1eddi gian d\u00e0i li\u1ec7u c\u00f3 \u0111\u1ee7 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng? Trong tr\u01b0\u1eddng h\u1ee3p nh\u00e2n vi\u00ean kh\u00f4ng th\u1ec3 \u1edf l\u1ea1i v\u1edbi b\u1ea1n, h\u00e3y t\u1ea1o x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 t\u1ea1o ra nh\u1eefng \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1eb9p nh\u1ea5t, \u0111\u1ec3 d\u00f9 ph\u1ea3i r\u1eddi \u0111i, h\u1ecd v\u1eabn mang theo nh\u1eefng suy ngh\u0129 t\u00edch c\u1ef1c v\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh \u0111\u00e3 t\u1eebng l\u00e0m vi\u1ec7c.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">C\u00f3 nh\u1eefng \u0111i\u1ec1u t\u01b0\u1edfng ch\u1eebng nh\u01b0 m\u1eb7c \u0111\u1ecbnh v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u01b0ng kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng \u0111\u1eb7t s\u1ef1 quan t\u00e2m \u0111\u00fang m\u1ef1c. <strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> ch\u01b0a bao gi\u1edd l\u00e0 b\u00e0i to\u00e1n d\u1ec5 d\u00e0ng ngay c\u1ea3 v\u1edbi nh\u1eefng doanh nghi\u1ec7p l\u1edbn, do \u0111\u00f3 h\u00e3y c\u00e2n nh\u1eafc th\u1eadt k\u1ef9 tr\u01b0\u1edbc t\u1eebng ph\u01b0\u01a1ng \u00e1n.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-buoc-de-trien-khai-xay-dung-thuong-hieu-manh-hieu-qua\/\">5 B\u01b0\u1edbc \u0111\u1ec3 tri\u1ec3n khai x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh hi\u1ec7u qu\u1ea3<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/4-buoc-danh-gia-nhanh-hien-trang-thuong-hieu-doanh-nghiep\/\">4 b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 nhanh hi\u1ec7n trang th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1419426912\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/thietkebaobi.vn\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf bao b\u00ec nh\u00e3n m\u00e1c\">Thi\u1ebft k\u1ebf bao b\u00ec nh\u00e3n m\u00e1c<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkelichtet.com\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf l\u1ecbch \u0111\u1ed9c quy\u1ec1n\">Thi\u1ebft k\u1ebf l\u1ecbch \u0111\u1ed9c quy\u1ec1n<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf logo \u0111\u1eb9p\">Thi\u1ebft k\u1ebf logo \u0111\u1eb9p<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c kh\u1ed5ng l\u1ed3 \u0111\u1eb7t l\u00ean vai to\u00e0n doanh nghi\u1ec7p. Tuy nhi\u00ean cho d\u00f9 b\u1ea1n c\u00f3 n\u1ed7 l\u1ef1c bao nhi\u00eau c\u00f4ng s\u1ee9c hay \u0111\u1ea7u t\u01b0 bao nhi\u00eau ng\u00e2n s\u00e1ch cho qu\u00e1 tr\u00ecnh \u0111\u00f3, n\u1ebfu b\u1ecf qua 5 \u0111i\u1ec3m c\u1ed1t l\u00f5i d\u01b0\u1edbi [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":321683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[1002,514,19],"class_list":["post-321681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-quy-che-thuong-hieu","tag-tu-van-xay-dung-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":4092,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321681"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321683"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}