{"id":321685,"date":"2018-08-15T17:32:22","date_gmt":"2018-08-15T10:32:22","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321685"},"modified":"2018-08-15T19:54:35","modified_gmt":"2018-08-15T12:54:35","slug":"xay-dung-thuong-hieu-cho-doanh-nghiep-nho-nen-va-khong-nen","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/xay-dung-thuong-hieu-cho-doanh-nghiep-nho-nen-va-khong-nen\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p nh\u1ecf – n\u00ean v\u00e0 kh\u00f4ng n\u00ean"},"content":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/a> nh\u1ecf n\u00ean v\u00e0 kh\u00f4ng n\u00ean l\u00e0m g\u00ec? L\u00e0 \u0111i\u1ec1u \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u nh\u00e0 kh\u1edfi nghi\u1ec7p hay c\u00e1c ch\u1ee7 doanh nghi\u1ec7p th\u1eafc m\u1eafc. B\u1edfi c\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng kh\u00f4ng c\u00f3 nhi\u1ec1u \u0111i\u1ec1u ki\u1ec7n c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh l\u1edbn \u0111\u1ec3 qu\u00e1 tr\u00ecnh n\u00e0y th\u00e0nh c\u00f4ng nhanh ch\u00f3ng. <\/span>V\u1eady h\u00e3y c\u00f9ng Sao Kim \u0111i t\u00ecm hi\u1ec3u nh\u1eefng \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p nh\u1ecf.<\/b><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: T\u00ecm hi\u1ec3u kh\u00e1i ni\u1ec7m v\u00e0 ch\u1ee9c n\u0103ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

T\u00ecm hi\u1ec3u k\u1ef9 kh\u00e1i ni\u1ec7m c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ef1c l\u1edbn cho doanh nghi\u1ec7p nh\u1ecf c\u1ee7a b\u1ea1n tr\u00ean con \u0111\u01b0\u1eddng t\u1eebng b\u01b0\u1edbc v\u01b0\u01a1n m\u00ecnh tr\u1edf th\u00e0nh g\u00e3 kh\u1ed5ng l\u1ed3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u<\/a> c\u0169ng gi\u1ed1ng nh\u01b0 l\u1eddi h\u1eb9n \u01b0\u1edbc c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd, n\u00f3 v\u1eeba \u0111\u1ea3m b\u1ea3o \u0111i\u1ec1u ng\u01b0\u1eddi d\u00f9ng s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, v\u1eeba gi\u00fap t\u1ea1o \u1ea5n t\u01b0\u1ee3ng trong t\u00e2m tr\u00ed h\u1ecd, gi\u00fap ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7. Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 \u0111\u00e1p \u00e1n cho c\u00e2u h\u1ecfi: b\u1ea1n kh\u1edfi \u0111\u1ea7u t\u1eeb \u0111\u00e2u, b\u1ea1n l\u00e0 ai, b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u: N\u00ean l\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

M\u1ecdi th\u00e0nh c\u00f4ng c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u1ed5ng l\u1ed3 \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb con s\u1ed1 0. L\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang v\u00e0 ph\u00f9 h\u1ee3p:<\/span><\/p>\n

– M\u00f4 h\u00ecnh \u0111a th\u01b0\u01a1ng hi\u1ec7u: \u0111\u00e2y l\u00e0 m\u00f4 h\u00ecnh k\u1ebft h\u1ee3p c\u1ee7a c\u1ea3 ki\u1ec3u gia \u0111\u00ecnh v\u00e0 c\u00e1 bi\u1ec7t<\/span><\/p>\n

\u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 lo\u1ea1i h\u00ecnh ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf, ngu\u1ed3n l\u1ef1c c\u00f3 h\u1ea1n. Tuy v\u1eady, \u00a0kh\u00f4ng h\u1ec1 c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh n\u00e0o \u0111\u01b0\u1ee3c sinh ra \u0111\u1ec3 d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p, t\u00f9y v\u00e0o \u0111i\u1ec1u ki\u1ec7n, v\u00e0 t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u00e1p d\u1ee5ng. Tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec c\u0169ng c\u1ea7n ph\u1ea3i t\u00ednh \u0111\u1ebfn kh\u1ea3 n\u0103ng, hi\u1ec7u qu\u1ea3 v\u1ec1 l\u00e2u d\u00e0i c\u1ee7a n\u00f3.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p nh\u1ecf b\u1ea1n: Hi\u1ec3u v\u1ec1 m\u00ecnh m\u1ed9t c\u00e1ch c\u1eb7n k\u1ebd, ch\u00ednh x\u00e1c<\/b><\/h2>\n

\u0110\u1ecbnh ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u: B\u1ea1n mu\u1ed1n bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh mu\u1ed1n g\u00ec th\u00ec h\u00e3y t\u1ef1 hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh \u0111\u00e3. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ed1n m\u1ed9t ch\u00fat th\u1eddi gian v\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i kh\u00f3 kh\u0103n, nh\u01b0ng sau khi tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi d\u01b0\u1edbi \u0111\u00e2y, b\u1ea1n s\u1ebd bi\u1ebft m\u00ecnh ph\u1ea3i l\u00e0m g\u00ec ti\u1ebfp theo:<\/span><\/p>\n

– S\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n l\u00e0 g\u00ec?<\/span><\/p>\n

– T\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t\/th\u1ebf m\u1ea1nh\/s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p l\u00e0 g\u00ec?<\/span><\/p>\n

– \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n? H\u1ecd \u0111\u00e3 bi\u1ebft bao nhi\u00eau v\u1ec1 b\u1ea1n?<\/span><\/p>\n

– V\u1ecb tr\u00ed b\u1ea1n mu\u1ed1n \u0111\u1ea1t tr\u00ean th\u1ecb tr\u01b0\u1eddng? <\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p nh\u1ecf n\u00ean: T\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h2>\n

\"\"<\/p>\n

T\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 h\u00e3y cam k\u1ebft \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u1edbi doanh nghi\u1ec7p r\u1eb1ng b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nh\u1eefng mong mu\u1ed1n c\u1ee7a h\u1ecd. N\u1ebfu b\u1ea1n l\u00e0 \u0111\u01a1n v\u1ecb nha khoa hay spa, th\u1ea9m m\u1ef9 vi\u1ec7n h\u00e3y thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb9p b\u1eb1ng nh\u1eefng h\u00ecnh \u1ea3nh m\u1eb7t ng\u01b0\u1eddi r\u1ea1ng r\u1ee1, h\u1ea1nh ph\u00fac; nh\u01b0 v\u1eady kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ch\u1ec9 mu\u1ed1n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n g\u1eedi g\u1eafm c\u1ea3 \u01b0\u1edbc m\u01a1 c\u1ee7a h\u1ecd v\u00e0o \u0111\u00f3. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang ti\u1ebfp b\u01b0\u1edbc \u01b0\u1edbc m\u01a1 v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng v\u01b0\u01a1n t\u1edbi h\u1ea1nh ph\u00fac th\u00ec ch\u1eafc ch\u1eafn h\u1ecd s\u1ebd l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh t\u1ea1o th\u00eam nhi\u1ec1u gi\u00e1 tr\u1ecb cho c\u00f4ng ty b\u1ea1n.<\/span><\/p>\n

H\u00e3y nghi\u00ean c\u1ee9u nhu c\u1ea7u, th\u00f3i quen v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 t\u01b0\u01a1ng lai. B\u1ea1n \u0111\u1eebng d\u1ef1a v\u00e0o nh\u1eefng g\u00ec h\u1ecd ngh\u0129, h\u00e3y h\u01b0\u1edbng h\u1ecd theo c\u00e1ch b\u1ea1n l\u00e0m.<\/span><\/p>\n

Ch\u00fa tr\u1ecdng v\u00e0o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 – \u0110i\u1ec3m c\u1ed1t l\u00f5i quan tr\u1ecdng<\/b><\/h2>\n

Th\u1ef1c t\u1ebf cho th\u1ea5y, r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng \u201ctrung th\u00e0nh\u201d v\u1edbi 1 d\u00f2ng s\u1ea3n ph\u1ea9m nh\u1ea5t \u0111\u1ecbnh: t\u00edn \u0111\u1ed3 th\u1eddi trang y\u00eau th\u00edch Gucci, Herm\u00e8s, Dior, Channel,… gi\u1edbi tr\u1ebb y\u00eau th\u00edch c\u00e1c phi\u00ean b\u1ea3n, m\u1eabu m\u00e3 m\u1edbi c\u1ee7a Iphone. Ch\u1eafc ch\u1eafn m\u1ed9t \u0111i\u1ec1u r\u1eb1ng, xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn \u0111\u00f3 ph\u1ea3i c\u00f3 xu\u1ea5t ph\u00e1t \u0111i\u1ec3m t\u1eeb ch\u00ednh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd tr\u1ea3i nghi\u1ec7m. V\u00e0 t\u1ea5t nhi\u00ean r\u1ed3i, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n t\u1ed1t, \u0111\u1ea3m b\u1ea3o, th\u00ec kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 kh\u00e1ch h\u00e0ng, m\u00e0 l\u1ea1i tr\u1edf th\u00e0nh nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng, t\u01b0\u01a1ng t\u00e1c hi\u1ec7u qu\u1ea3 ng\u01b0\u1ee3c l\u1ea1i.<\/span><\/p>\n

Ch\u00ednh v\u00ec v\u1eady, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng nh\u1eefng th\u1ee9 m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang \u201cb\u00e1n\u201d \u0111i ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c: ch\u1ea5t l\u01b0\u1ee3ng, m\u1eabu m\u00e3 h\u00ecnh th\u1ee9c, gi\u00e1 th\u00e0nh, \u00a0t\u00ednh n\u0103ng s\u1eed d\u1ee5ng, th\u00f4ng \u0111i\u1ec7p g\u1eedi g\u1eafm\u2026 C\u00e1c s\u1ef1 thay \u0111\u1ed5i, \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m \u01b0u vi\u1ec7t h\u01a1n, ho\u00e0n thi\u1ec7n h\u01a1n \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng, d\u1ef1a tr\u00ean t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng<\/span>.<\/b><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p nh\u1ecf: L\u01b0u \u00fd v\u1ec1 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

– T\u0103ng nh\u1eadn di\u1ec7n b\u1eb1ng bi\u1ec3u t\u01b0\u1ee3ng: \u0110\u1eb7t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng c\u1ee7a c\u00f4ng ty \u1edf m\u1ecdi n\u01a1i k\u00e8m theo slogan<\/a>, logo, nh\u1eb1m truy\u1ec1n \u0111\u1ea1t \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t l\u01b0u \u00fd c\u1ef1c nh\u1ecf nh\u01b0ng kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng: T\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean c\u1ee7a c\u00f4ng ty c\u1ea7n ph\u1ea3i n\u1eafm r\u00f5 to\u00e0n b\u1ed9 thu\u1ed9c t\u00ednh c\u1ee7a doanh nghi\u1ec7p, c\u00f4ng ty b\u1ea1n.<\/span><\/p>\n

\"\"\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Th\u1eddi trang 92wear \u2013 Nice to wear \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean v\u00e0 thi\u1ebft k\u1ebf logo b\u1edfi Sao Kim<\/p>\n

– T\u00edch h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u: Th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n ho\u1ea1t trong m\u1ecdi ng\u00f3c ng\u00e1ch c\u1ee7a doanh nghi\u1ec7p. T\u1eeb nh\u1eefng \u0111i\u1ec1u b\u00e9 nh\u1ea5t nh\u01b0 cung c\u00e1ch ph\u1ee5c v\u1ee5, tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i, e-mail, th\u1eadm ch\u00ed c\u1ea3 ch\u1eef k\u00ed. H\u00e3y bi\u1ebfn t\u1ea5t c\u1ea3 th\u00e0nh m\u1ed9t chu\u1ea9n m\u1ef1c chung cho m\u1ecdi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n.<\/span><\/p>\n

– Ph\u00e1t tri\u1ec3n kh\u1ea9u hi\u1ec7u: Nh\u01b0 vi\u1ec7c t\u00f3m t\u1eaft th\u00f4ng \u0111i\u1ec7p b\u1eb1ng m\u1ed9t c\u00e2u slogan ng\u1eafn g\u1ecdn, bi\u1ebfn ch\u00fang th\u00e0nh b\u1ea3n tuy\u00ean b\u1ed1 \u0111\u00e1ng nh\u1edb, \u00fd ngh\u0129a, s\u00fac t\u00edch \u0111\u1ec3 c\u00f3 th\u1ec3 in s\u00e2u v\u00e0o t\u00e2m th\u1ee9c kh\u00e1ch h\u00e0ng. V\u00ed nh\u01b0 \u201c Think Different \u201c c\u1ee7a Apple v\u1eady.<\/span><\/p>\n

\"\"<\/p>\n

Xem th\u00eam: 6 quy lu\u1eadt m\u1edbi \u0111\u1ec3 vi\u1ebft m\u1ed9t slogan hay<\/a><\/p>\n

– Nh\u1ea5t qu\u00e1n m\u00e0u s\u1eafc cho th\u01b0\u01a1ng hi\u1ec7u: gi\u1ed1ng nh\u01b0 vi\u1ec7c c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 bao b\u00ec, fanpage, website,.. c\u1ee7a Coca Cola lu\u00f4n \u00e1p d\u1ee5ng \u0111\u01b0a m\u00e0u tr\u1eafng, \u0111\u1ecf.<\/span><\/p>\n

– Trung th\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng: Lu\u00f4n gi\u1edbi thi\u1ec7u theo c\u00e1ch trung th\u1ef1c nh\u1ea5t v\u00e0 \u0111\u1ea3m b\u1ea3o cam k\u1ebft c\u1ee7a b\u1ea1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n th\u1ef1c hi\u1ec7n.<\/span><\/p>\n

– Nh\u1ea5t qu\u00e1n: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0i, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, marketing c\u1ea7n t\u1ea1o m\u1ed1i li\u00ean k\u1ebft khi x\u00e2y d\u1ef1ng b\u1ea5t c\u1ee9 m\u1ed9t chi\u1ebfn d\u1ecbch n\u00e0o cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. N\u1ebfu kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, nh\u1eefng n\u1ed7 l\u1ef1c trong thi\u1ebft l\u1eadp th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3.<\/span><\/p>\n

N\u00ean l\u01b0u \u00fd th\u00eam l\u00e0 h\u00e3y l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ef1 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n, v\u1ec1 s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng c\u1ea7n c\u1ea3i ti\u1ebfn g\u00ec, tr\u01b0\u1edbc khi t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u0111\u1ec3 mua h\u1ecd th\u01b0\u1eddng ch\u00fa \u00fd nh\u1eefng g\u00ec?\u2026 Nh\u1eefng kh\u1ea3o s\u00e1t \u0111\u00f3 s\u1ebd cung c\u1ea5p cho b\u1ea1n nhi\u1ec1u th\u00f4ng tin \u0111\u1ec3 b\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/span>.<\/span><\/i><\/p>\n

N\u1eafm b\u1eaft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

Nh\u01b0 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c marketing hi\u1ec7u qu\u1ea3 n\u1ebfu doanh nghi\u1ec7p khai th\u00e1c \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y lu\u00f4n \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng l\u00e0 \u01b0u ti\u00ean c\u1ee7a b\u1ea1n, ph\u1ea3i cung c\u00e2\u0301p \u0111u\u0301ng ca\u0301c gia\u0301 tri\u0323 c\u00e2\u0300n thi\u00ea\u0301t d\u1ef1a theo nhu c\u1ea7u kha\u0301ch ha\u0300ng, c\u00f3 k\u1ebf ho\u1ea1ch ch\u0103m s\u00f3c, x\u00e2y d\u01b0\u0323ng m\u00f4\u0301i quan h\u00ea\u0323 t\u00f4\u0301t v\u01a1\u0301i kha\u0301ch ha\u0300ng.<\/span><\/p>\n

T\u1eeb \u0111\u00f3, kh\u00e1ch h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi nhau, t\u1ed3n t\u1ea1i song h\u00e0nh v\u00e0 t\u01b0\u01a1ng t\u00e1c, gi\u00fap \u00edch cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p.<\/span><\/p>\n

H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng l\u1ee3i \u00edch \u0111i k\u00e8m c\u00f9ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty b\u1ea1n cung c\u1ea5p, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ef1c s\u1ef1 b\u1ecb k\u00edch th\u00edch b\u1edfi nh\u1eefng qu\u00e0 t\u1eb7ng \u0111\u00f3 hay kh\u00f4ng, t\u1eeb \u0111\u00f3 c\u00f3 c\u00e1ch thay \u0111\u1ed5i \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 ch\u1eafc ch\u1eafn h\u01a1n.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p nh\u1ecf: \u0110\u1eebng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf logo<\/b><\/h2>\n

Nhi\u1ec1u doanh nghi\u1ec7p m\u1edbi d\u00e0nh ra r\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 y\u00eau c\u1ea7u c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t logo ho\u00e0n h\u1ea3o. Trong khi \u0111i\u1ec1u \u0111\u00f3 l\u1ea1i kh\u00f4ng ph\u1ea3i l\u00e0 l\u00e0 th\u1ee9 quan tr\u1ecdng duy nh\u1ea5t t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. Khi xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n n\u00ean c\u00e2n nh\u1eafc th\u00eam c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c ngo\u00e0i vi\u1ec7c ch\u1ec9 ngh\u0129 v\u1ec1 logo. <\/span>
\n<\/span>Ngo\u00e0i logo, b\u1ea1n h\u00e3y c\u00e2n nh\u1eafc \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u1ee7a nh\u00e2n vi\u00ean, h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o v\u00e0 c\u1ea3 c\u00e1c h\u00ecnh \u1ea3nh tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. T\u1ea5t c\u1ea3 c\u00e1c ph\u1ea7n t\u1eed n\u00e0y c\u00f9ng nhau t\u1ea1o n\u00ean m\u1ed9t h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty t\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng. \u00a0<\/span><\/p>\n

\u0110\u1eebng \u0111\u1eb7t h\u00ecnh \u1ea3nh l\u00ean tr\u01b0\u1edbc th\u01b0\u01a1ng hi\u1ec7u \u00a0<\/b>
\n<\/b><\/h2>\n

C\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u gi\u00fap qu\u1ea3ng b\u00e1 cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. V\u00e0 n\u1ebfu b\u1ea1n ch\u1ecbu c\u1ed1 g\u1eafng th\u1eed nghi\u1ec7m v\u00e0 kh\u00e1m ph\u00e1 xem kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3n h\u1ed3i nh\u1eefng g\u00ec, th\u00ec b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00f4ng th\u1ee9c \u0111\u00e1ng gi\u00e1.<\/span><\/p>\n

Sai l\u1ea7m l\u1edbn nh\u1ea5t m\u00e0 m\u1ecdi ng\u01b0\u1eddi m\u1eafc ph\u1ea3i l\u00e0 c\u1ed1 \u0111\u1ec3 t\u1ea1o d\u1ef1ng nh\u1eefng y\u1ebfu t\u1ed1 mang t\u00ednh h\u00ecnh \u1ea3nh h\u01a1n l\u00e0 th\u1ea5u hi\u1ec3u v\u1ec1 nh\u1eefng \u0111i\u1ec1u h\u1ecd c\u1ea7n \u0111\u1ec3 k\u1ebft n\u1ed1i. Thay v\u00ec b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng b\u1ee9c \u1ea3nh ho\u1eb7c nh\u1eefng b\u1ea3n thi\u1ebft k\u1ebf m\u00e0 b\u1ea1n th\u00edch, h\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 th\u1ea5u hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u1ea3 v\u1ec1 c\u00e1c kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd li\u00ean quan t\u1edbi c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh m\u00e0 b\u1ea1n ch\u1ecdn v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng n\u1ed7 l\u1ef1c c\u1ee7a b\u1ea1n \u0111\u1ec3 ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng mong mu\u1ed1n.<\/span><\/p>\n

Mi\u1ec5n l\u00e0 b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, c\u00e1c c\u1ed1 g\u1eafng thay \u0111\u1ed5i h\u00ecnh \u1ea3nh hay c\u00e1c thi\u1ebft k\u1ebf kh\u00e1c cu\u1ed1i c\u00f9ng s\u1ebd t\u1ea1o ra c\u00e1c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

\u0110\u1eebng tham lam, l\u1ea5y 1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t duy nh\u1ea5t<\/b><\/h2>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t kh\u00f3 \u0111\u1ec3 nh\u1edb nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c bi\u1ec7t, v\u00e0 th\u1ef1c s\u1ef1 SMEs c\u0169ng kh\u00f3 \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c bi\u1ec7t. Do v\u1eady h\u00e3y ch\u1ec9 ch\u1ecdn m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t t\u1ed1t nh\u1ea5t, c\u00f3 \u00fd ngh\u0129a nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, kh\u00e1c bi\u1ec7t n\u00e0y kh\u00f3 b\u1ecb b\u1eaft ch\u01b0\u1edbc v\u00e0 ph\u1ea3i \u0111\u1ea3m b\u1ea3o gi\u1eef \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u00e0y m\u1ed9t c\u00e1ch d\u00e0i h\u1ea1n. <\/span><\/p>\n

H\u1ea1n ch\u1ebf ngh\u0129 \u0111\u1ebfn vi\u1ec7c gi\u00e1 r\u1ebb l\u00e0 m\u1ed9t kh\u00e1c bi\u1ec7t. V\u00ec n\u1ebfu gi\u00e1 r\u1ebb do nh\u1eadp \u0111\u01b0\u1ee3c ngu\u1ed3n h\u00e0ng r\u1ebb h\u01a1n,…th\u00ec \u0111\u1ec1u d\u1ec5 b\u1ecb \u0111\u1ed1i th\u1ee7 b\u1eaft ch\u01b0\u1edbc. H\u01a1n n\u1eefa gi\u00e1 kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng qu\u00e1 quan t\u00e2m n\u1eefa, n\u1ebfu s\u1ea3n ph\u1ea9m t\u1ed1t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua v\u1edbi gi\u00e1 cao h\u01a1n 10~20% (theo k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u c\u1ee7a Nelson).<\/span><\/p>\n

C\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u1ec1 l\u00fd t\u00ednh: v\u1ec1 nguy\u00ean li\u1ec7u, ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9, \u0111\u1ed9 b\u1ec1n…nh\u01b0ng vi\u1ec7c n\u00e0y ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n do vi\u1ec7c s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a hay vi\u1ec7c nh\u1eadp h\u00e0ng h\u00f3a c\u00f3 c\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c gi\u00e1 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng l\u00e0 kh\u00f4ng kh\u00f3 n\u1eefa. Do v\u1eady c\u00f3 th\u1ec3 kh\u00e1c bi\u1ec7t b\u1eb1ng c\u1ea3m t\u00ednh, v\u00ed d\u1ee5 nh\u01b0 : ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 h\u00e0ng, d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i, d\u1ecbch v\u1ee5 b\u1ea3o h\u00e0nh.<\/span><\/p>\n

Qua c\u00e1c th\u00f4ng tin v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p nh\u1ecf tr\u00ean, Sao Kim tin ch\u1eafc r\u1eb1ng c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c cho m\u00ecnh c\u00e1i nh\u00ecn c\u0169ng nh\u01b0 b\u00e0i h\u1ecdc ri\u00eang cho qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u1eadt ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3. N\u1ebfu c\u00e1c b\u1ea1n c\u1ea7n th\u00eam t\u01b0 v\u1ea5n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim t\u1ea1i 0964 699 499 ho\u1eb7c <\/span>contact@www.saokim.com.vn<\/span><\/a> nh\u00e9. <\/span><\/p>\n

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❐ Tham kh\u1ea3o th\u00eam: Thi\u1ebft k\u1ebf l\u1ecbch t\u1ebft<\/a> <\/span>, S\u00e1ng t\u00e1c slogan<\/a> <\/span>, Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p nh\u1ecf n\u00ean v\u00e0 kh\u00f4ng n\u00ean l\u00e0m g\u00ec? L\u00e0 \u0111i\u1ec1u \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u nh\u00e0 kh\u1edfi nghi\u1ec7p hay c\u00e1c ch\u1ee7 doanh nghi\u1ec7p th\u1eafc m\u1eafc. B\u1edfi c\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng kh\u00f4ng c\u00f3 nhi\u1ec1u \u0111i\u1ec1u ki\u1ec7n c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh l\u1edbn \u0111\u1ec3 qu\u00e1 tr\u00ecnh n\u00e0y th\u00e0nh c\u00f4ng nhanh ch\u00f3ng. V\u1eady […]<\/p>\n","protected":false},"author":16,"featured_media":321689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[364,22,882,19,820],"class_list":["post-321685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-doanh-nghiep-nho","tag-thuong-hieu","tag-thuong-hieu-doanh-nghiep-nho","tag-xay-dng-thng-hiu","tag-xay-dung-thuong-hieu-doanh-nghiep-nho"],"acf":[],"views":2216,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321685"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321689"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}