{"id":321690,"date":"2018-08-09T11:50:10","date_gmt":"2018-08-09T04:50:10","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321690"},"modified":"2018-08-15T20:13:38","modified_gmt":"2018-08-15T13:13:38","slug":"10-quan-niem-sai-lam-ve-tu-van-thuong-hieu-loi-khuyen-huu-ich","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/10-quan-niem-sai-lam-ve-tu-van-thuong-hieu-loi-khuyen-huu-ich\/","title":{"rendered":"10 quan ni\u1ec7m sai l\u1ea7m v\u1ec1 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u – L\u1eddi khuy\u00ean h\u1eefu \u00edch"},"content":{"rendered":"

L\u1eddi khuy\u00ean v\u1ec1 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u1ebfu mu\u1ed1n ph\u00e1t tri\u1ec3n s\u00e2u r\u1ed9ng. Tuy v\u1eady, b\u1ea1n c\u1ea7n hi\u1ec3u r\u1eb1ng v\u1eabn c\u00f2n \u0111\u00f3 nhi\u1ec1u quan ni\u1ec7m sai l\u1ea7m v\u1ec1 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u b\u00ean ngo\u00e0i kia. <\/span>H\u00e3y c\u00f9ng Sao Kim \u0111i\u1ec3m qua 10 quan ni\u1ec7m sai l\u1ea7m v\u1ec1 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u nh\u00e9!<\/b><\/p>\n

L\u1eddi khuy\u00ean v\u1ec1 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u: Ch\u1ec9 c\u1ea7n khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

\u0110\u00e2y l\u00e0 s\u1ef1 hi\u1ec3u l\u1ea7m c\u1ee7a \u0111a s\u1ed1 ch\u1ee7 doanh nghi\u1ec7p. B\u1edfi t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u <\/a>c\u1ea7n thi\u1ebft ngay c\u1ea3 khi doanh nghi\u1ec7p \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 th\u00e2m ni\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tr\u00ean th\u1ef1c t\u1ebf, lu\u00f4n c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t nh\u01b0 kinh t\u1ebf, k\u1ef9 thu\u1eadt, s\u1ee9c c\u1ea1nh tranh, lu\u1eadt ph\u00e1p\u2026 \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n ph\u1ea3i v\u1eadn \u0111\u1ed9ng li\u00ean t\u1ee5c \u0111\u1ec3 v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n t\u1eeb nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 v\u00e0 \u0111\u1ee9ng v\u1eefng. Khi \u0111\u00f3, t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00f4ng s\u1ee9c, chi ph\u00ed v\u00e0 t\u1eadp trung t\u1ed1t h\u01a1n v\u00e0o s\u1ea3n xu\u1ea5t, kinh doanh.<\/span><\/p>\n

V\u00ed nh\u01b0: <\/span>Pacific Airlines \u0111\u1ed5i t\u00ean th\u00e0nh Jetstar Pacific, sau khi \u0111\u00e3 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a> l\u00e0 m\u1ed9t h\u00e3ng h\u00e0ng kh\u00f4ng gi\u00e1 r\u1ebb. \u00a0Lu\u00f4n nh\u1ea5n m\u1ea1nh v\u00e0o gi\u00e1 v\u00e0 t\u1eadp trung \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 gi\u00e1 c\u1ea3.<\/span><\/p>\n

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L\u1eddi khuy\u00ean v\u1ec1 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u: Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 tr\u1eebu t\u01b0\u1ee3ng? Kh\u00f4ng \u0111\u00fang!<\/b><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t c\u1ee5 th\u1ec3. N\u1ebfu doanh nghi\u1ec7p cho r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 tr\u1eebu t\u01b0\u1ee3ng, c\u00f3 ngh\u0129a l\u00e0 h\u1ecd ch\u01b0a hi\u1ec3u v\u00e0 s\u1ebd kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng t\u1eeb \u0111\u00e2u. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh hay y\u1ebfu \u0111\u1ec1u ph\u1ea3i \u0111o \u0111\u1ebfm \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1c ch\u1ec9 ti\u00eau \u0111\u1ecbnh l\u01b0\u1ee3ng, b\u1eb1ng c\u00e1c KPIs chi ti\u1ebft. Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i quy \u0111\u01b0\u1ee3c ra gi\u00e1 tr\u1ecb USD khi m\u1edbi \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb, gi\u1ed1ng nh\u01b0 Starbucks. <\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u doanh nghi\u1ec7p cho r\u1eb1ng kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea3i c\u00f3 c\u00e1i kh\u00e1c v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nghe c\u00f3 v\u1ebb c\u00f3 l\u00fd nh\u01b0ng kh\u00f4ng th\u1ef1c t\u1ebf. Th\u1eadt l\u00fd t\u01b0\u1edfng khi b\u1ea1n c\u00f3 c\u00e1i m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f4ng c\u00f3. M\u00e1y t\u00ednh Mac c\u1ee7a Apple c\u00f3 thi\u1ebft \u0111\u1ed3 ho\u1ea1 \u0111\u1eb9p nh\u1ea5t; xe m\u00e1y Honda \u0111i b\u1ec1n nh\u1ea5t; Lego l\u00e0 \u0111\u1ed3 ch\u01a1i c\u00f3 nhi\u1ec1u tr\u00f2 l\u1eafp gh\u00e9p nh\u1ea5t. Nh\u01b0ng c\u00f3 bao nhi\u00eau th\u01b0\u01a1ng hi\u1ec7u may m\u1eafn s\u1edf h\u1eefu m\u1ed9t thu\u1ed9c t\u00ednh \u0111\u1ed9c nh\u1ea5t nh\u01b0 Mac, Honda hay Lego? \u0110a s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c nhau, n\u1ebfu c\u00f3 kh\u00e1c th\u00ec kh\u00e1c r\u1ea5t \u00edt, kh\u00f4ng \u0111\u1ee7 g\u1ecdi l\u00e0 \u201ckh\u00e1c bi\u1ec7t\u201d \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn ra. C\u1ea7n ph\u1ea3i kh\u00e1c bi\u1ec7t \u0111\u1ec3 b\u00e1n h\u00e0ng ngay c\u1ea3 khi b\u1ea1n ch\u1eb3ng c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t. Kh\u00e1c bi\u1ec7t l\u00fac \u0111\u00f3 n\u1eb1m \u1edf nh\u1eadn th\u1ee9c v\u00e0 \u1edf c\u00e1ch b\u1ea1n n\u00f3i v\u1ec1 m\u00ecnh, kh\u00f4ng ph\u1ea3i t\u1eeb nh\u1eefng g\u00ec b\u1ea1n c\u00f3.<\/span><\/p>\n

Ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t lu\u00f4n \u0111\u1ed3ng ngh\u0129a v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh: Kh\u00f4ng h\u1eb3n!<\/b><\/h2>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh th\u01b0\u1eddng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u01b0ng ng\u01b0\u1ee3c l\u1ea1i th\u00ec ch\u01b0a ch\u1eafc. \u0110\u1ea5y l\u00e0 ch\u01b0a n\u00f3i t\u1edbi kh\u00e1i ni\u1ec7m \u201cch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t\u201d \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u00e0nh ngh\u1ec1 r\u1ea5t kh\u00f3 ph\u00e2n bi\u1ec7t, r\u1ea5t m\u01a1 h\u1ed3. B\u1ea1n th\u1eed u\u1ed1ng m\u1ed9t ly Espresso c\u1ee7a Starbucks, The Coffee Bean & Tea Leaf v\u00e0 Gloria Jeans Coffee xem ly n\u00e0o ngon h\u01a1n? C\u00f3 l\u1ebd c\u1ea3m nh\u1eadn ngon hay kh\u00f4ng l\u00e0 t\u1eeb c\u00e1i t\u00ean mang l\u1ea1i thay v\u00ec t\u1eeb v\u1ecb c\u00e0 ph\u00ea. C\u1ea3 ba t\u00ean tu\u1ed5i \u0111\u00ecnh \u0111\u00e1m n\u00e0y th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u1eaft gi\u00e1 h\u01a1n ch\u00fang ta \u0111\u1ec1u \u0111\u00e3 bi\u1ebft: ch\u1ec9 c\u00f3 Starbucks n\u1eb1m trong top 100 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eaft gi\u00e1 nh\u1ea5t th\u1ebf gi\u1edbi.<\/span><\/p>\n

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Kinh doanh nh\u1ecf l\u1ebb kh\u00f4ng c\u1ea7n l\u00e0m th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m v\u0129 m\u00f4 v\u00e0 ch\u1ec9 nh\u1eefng doanh nghi\u1ec7p l\u1edbn m\u1edbi c\u1ea7n quan t\u00e2m t\u1edbi vi\u1ec7c n\u00e0y. B\u1edfi v\u1eady, t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 ho\u1ea1t \u0111\u1ed9ng ch\u1ec9 d\u00e0nh cho nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d l\u1eafm ti\u1ec1n nhi\u1ec1u c\u1ee7a. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t quan ni\u1ec7m sai l\u1ea7m.<\/span><\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, ngay c\u1ea3 nh\u1eefng c\u1eeda h\u00e0ng kinh doanh nh\u1ecf l\u1ebb c\u0169ng c\u1ea7n quan t\u00e2m t\u1edbi v\u1ea5n \u0111\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 kh\u00f4ng tr\u1edf n\u00ean l\u1ecdt th\u1ecfm gi\u1eefa h\u00e0ng tr\u0103m ngh\u00ecn c\u00e1c c\u1eeda h\u00e0ng l\u1edbn nh\u1ecf kh\u00e1c. V\u1edbi suy ngh\u0129 ch\u1ec9 c\u1ea7n t\u1ea1o ra s\u1ea3n ph\u1ea9m t\u1ed1t, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean t\u1ed1t v\u00e0 c\u00e2n \u0111\u1ed1i thu chi h\u1ee3p l\u00fd l\u00e0 \u0111\u00e3 th\u00e0nh c\u00f4ng, b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 m\u00e3i d\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7, th\u1eadm ch\u00ed l\u00e0 t\u1ee5t h\u1eadu. L\u00fd do v\u00ec b\u1ea1n kh\u00f4ng n\u1eafm \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 kh\u00e1c bi\u1ec7t c\u1ee7a m\u00ecnh, kh\u00f4ng quan t\u00e2m t\u1edbi t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed5i ra sao, s\u1ee9c c\u1ea1nh tranh th\u1ebf n\u00e0o, kh\u00f4ng bi\u1ebft t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm ra c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 nh\u1ea5t\u2026 Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u h\u1ed7 tr\u1ee3 b\u1ea1n.<\/span><\/p>\n

V\u1eady n\u00ean, l\u00e0m th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng g\u00ec to t\u00e1t. \u0110\u00f4i khi, n\u00f3 b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1c chi ti\u1ebft nh\u1ecf \u0111\u1ed1i th\u1ee7 l\u00e0m ch\u01b0a t\u1ed1t. Kinh doanh to hay nh\u1ecf c\u0169ng \u0111\u1ec1u c\u1ea7n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng. B\u1edfi m\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a l\u00e0m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u00f3a h\u01a1n.<\/span><\/p>\n

Xem th\u00eam:<\/strong> Doanh nghi\u1ec7p nh\u1ecf c\u00f3 n\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/a><\/p>\n

L\u1eddi khuy\u00ean v\u1ec1 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u: Th\u00e0nh c\u00f4ng<\/b> nhanh kh\u00f4ng ch\u1ec9 v\u00ec qu\u1ea3ng c\u00e1o<\/b><\/h2>\n

Th\u00f4ng th\u01b0\u1eddng, doanh nghi\u1ec7p hay t\u1eadp trung v\u00e0o chuy\u1ec7n kinh doanh, t\u0103ng doanh thu v\u00e0 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn ch\u1ee9 \u00edt khi ngh\u0129 \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n t\u1eeb \u0111\u1ea7u. Khi \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u ngh\u0129 \u0111\u1ebfn l\u00e0m th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 \u0111a s\u1ed1 doanh nghi\u1ec7p cho r\u1eb1ng, \u0111\u1ec3 nhanh ch\u00f3ng th\u00e0nh c\u00f4ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n qu\u1ea3ng c\u00e1o. \u0110\u00e2y l\u00e0 m\u1ed9t sai l\u1ea7m.<\/span><\/p>\n

Qu\u1ea3ng c\u00e1o kh\u00f4ng th\u1ec3 thi\u1ebfu n\u1ebfu mu\u1ed1n nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng qu\u1ea3ng c\u00e1o v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed3i ch\u00ednh l\u00e0 c\u00e1ch gi\u1ebft ch\u1ebft th\u01b0\u01a1ng hi\u1ec7u nhanh nh\u1ea5t. L\u00e0m qu\u1ea3ng c\u00e1o khi ch\u01b0a hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u1ef1c s\u1ef1 mu\u1ed1n nghe g\u00ec c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ed1t ti\u1ec1n \u201chi\u1ec7u qu\u1ea3\u201d. \u00a0<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a ph\u00f2ng marketing. \u0110i\u1ec1u n\u00e0y c\u00f3 \u0111\u00fang?<\/b><\/h2>\n

T\u01b0\u1edfng ch\u1eebng \u0111i\u1ec1u n\u00e0y l\u00e0 \u0111\u00fang nh\u01b0ng kh\u00f4ng, h\u00e3y nh\u1edb l\u1eddi n\u00f3i c\u1ee7a David Packard, \u0110\u1ed3ng s\u00e1ng l\u1eadp h\u00e3ng Hewlett Packard (HP, M\u1ef9): \u201cMarketing qu\u00e1 quan tr\u1ecdng \u0111\u1ec3 \u1ee7y th\u00e1c cho m\u1ed9t m\u00ecnh b\u1ed9 ph\u1eadn marketing\u201d.<\/span><\/p>\n

CEO ph\u1ea3i l\u00e0 t\u1ed5ng t\u01b0 l\u1ec7nh tr\u1ef1c ti\u1ebfp tham gia vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. L\u00fd do \u0111\u01a1n gi\u1ea3n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh. N\u1ebfu kh\u00f4ng c\u00f3 s\u1ef1 can thi\u1ec7p ch\u1ec9 \u0111\u1ea1o tr\u1ef1c ti\u1ebfp c\u1ee7a CEO, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y coi nh\u01b0 ch\u1ec9 t\u1ed3n t\u1ea1i tr\u00ean gi\u1ea5y.<\/span><\/p>\n

T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng trong ph\u00f2ng k\u00edn<\/b><\/h2>\n

M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng ngh\u0129 chuy\u00ean gia tham gia t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n ng\u1ed3i tr\u01b0\u1edbc m\u00e1y t\u00ednh v\u00e0 \u0111\u00e1nh m\u00e1y ra m\u1ed9t k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean nh\u1eefng ki\u1ebfn th\u1ee9c, am hi\u1ec3u c\u1ee7a m\u00ecnh v\u00e0 ngu\u1ed3n th\u00f4ng tin phong ph\u00fa t\u1eeb internet. Nh\u01b0ng kh\u00f4ng, \u0111\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u00f2i h\u1ecfi quy tr\u00ecnh nghi\u00eam ng\u1eb7t v\u1edbi t\u1eebng b\u01b0\u1edbc r\u00f5 r\u00e0ng, b\u00e0i b\u1ea3n v\u00e0 c\u1ea7n huy \u0111\u1ed9ng r\u1ea5t nhi\u1ec1u nh\u00e2n l\u1ef1c trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1ea5n th\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Ch\u1eb3ng h\u1ea1n, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u01a1 s\u1edf t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u cho kh\u00e1ch h\u00e0ng, c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim Branding<\/a> – c\u00e1i t\u00ean n\u1ed5i b\u1eadt trong l\u0129nh v\u1ef1c t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi h\u01a1n 3000 kh\u00e1ch h\u00e0ng, ph\u1ea3i th\u1ef1c hi\u1ec7n vi\u1ec7c nghi\u00ean c\u1ee9u \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u, ph\u00e2n t\u00edch gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu so v\u1edbi \u0111\u1ed1i th\u1ee7, tr\u1ea3i nghi\u1ec7m c\u1ea3m gi\u00e1c l\u00e0m kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i th\u1ee7, ph\u00e2n t\u00edch t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng qua h\u00e0ng lo\u1ea1t c\u00f4ng c\u1ee5 nh\u01b0 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, nghi\u00ean c\u1ee9u t\u00e2m l\u00fd h\u1ecdc, nh\u00e2n kh\u1ea9u h\u1ecdc\u2026 \u0110\u00f3 l\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c v\u00f4 c\u00f9ng to l\u1edbn.<\/span><\/p>\n

B\u00e1n h\u00e0ng tr\u01b0\u1edbc, l\u00e0m th\u01b0\u01a1ng hi\u1ec7u sau<\/b><\/h2>\n

N\u1ebfu th\u1eed \u0111\u1eb7t c\u00e2u h\u1ecfi ng\u01b0\u1ee3c l\u1ea1i: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u00e1n h\u00e0ng? Mu\u1ed1n b\u00e1n h\u00e0ng ph\u1ea3i rao b\u00e1n th\u1ee9 h\u00e0ng \u0111\u00f3. Rao v\u1ec1 c\u00e1i g\u00ec v\u00e0 rao nh\u01b0 th\u1ebf n\u00e0o ch\u00ednh l\u00e0 l\u00fac doanh nghi\u1ec7p \u201cl\u00e0m\u201d th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p c\u1ea7n ghi nh\u1edb \u0111i\u1ec1u n\u00e0y: tr\u1eeb khi b\u1ea1n \u0111\u1ed9c quy\u1ec1n hay b\u00e1n h\u00e0ng tr\u00ean m\u1ed9t ph\u00e2n kh\u00fac c\u1ea7u nhi\u1ec1u cung \u00edt, t\u1ed1t nh\u1ea5t h\u00e3y bi\u1ebft \u201cl\u00e0m\u201d th\u01b0\u01a1ng hi\u1ec7u t\u1eeb l\u00fac m\u1edbi b\u1eaft \u0111\u1ea7u kh\u1edfi s\u1ef1 kinh doanh. <\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ed1n th\u00eam nhi\u1ec1u th\u1eddi gian c\u00f9ng chi ph\u00ed c\u1ee7a b\u1ea1n nh\u01b0ng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch to l\u1edbn v\u1edbi nh\u1eefng b\u01b0\u1edbc \u0111i khoa h\u1ecdc v\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn, d\u00e0i l\u00e2u. <\/span><\/p>\n

T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n thi\u1ebft k\u1ebf logo v\u00e0 slogan l\u00e0 \u0111\u1ee7<\/b><\/h2>\n

V\u00f4 c\u00f9ng nhi\u1ec1u ng\u01b0\u1eddi tin r\u1eb1ng m\u1ed9t logo h\u00fat m\u1eaft v\u00e0 m\u1ed9t slogan \u1ea5n t\u01b0\u1ee3ng \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 l\u00e0m n\u00ean th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng quan ni\u1ec7m \u0111\u00f3 ho\u00e0n to\u00e0n sai l\u1ea7m, v\u00ec ch\u00fang ch\u1ec9 l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ea5u hi\u1ec7u \u0111\u01a1n gi\u1ea3n v\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u gi\u1eefa h\u00e0ng tr\u0103m ng\u00e0n \u0111\u1ed1i th\u1ee7. \u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n c\u00e1c y\u1ebfu t\u1ed1 r\u1ed9ng l\u1edbn h\u01a1n li\u00ean quan t\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, kh\u00e1ch h\u00e0ng hay th\u1ecb tr\u01b0\u1eddng\u2026 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u c\u1ea7n thi\u1ebft. M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n ho\u00e0n ch\u1ec9nh \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh tr\u00ean nh\u1eefng c\u01a1 s\u1edf \u0111\u00f3 c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 mang t\u00ednh \u0111\u1ed9c quy\u1ec1n c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u00e3y t\u00ecm t\u1edbi nh\u1eefng \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a t\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng vi\u1ec7c m\u00e0 b\u1ea1n ph\u1ea3i l\u00e0m.<\/span><\/p>\n

T\u1eadp trung qu\u1ea3ng c\u00e1o m\u00e0 kh\u00f4ng x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/b><\/h2>\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p th\u01b0\u1eddng t\u1eadp trung qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m r\u1ea7m r\u1ed9 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Twitter, Facebook, Instagram… nh\u1eb1m t\u0103ng \u0111\u1ed9 ph\u1ee7. Nh\u01b0ng vi\u1ec7c n\u00e0y kh\u00f4ng gi\u00fap \u00edch g\u00ec trong vi\u1ec7c t\u1ea1o d\u1ef1ng nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi doanh nghi\u1ec7p, th\u1eadm ch\u00ed c\u00f2n g\u00e2y ph\u1ea3n c\u1ea3m. \u0110i\u1ec1u n\u00e0y l\u00e0m m\u1edd s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, n\u01a1i kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn v\u00ec kh\u00f4ng c\u00f3 c\u1ea3m t\u00ecnh v\u1edbi h\u00ecnh th\u1ee9c truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

V\u00ec v\u1eady, h\u00e3y x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1c fanpage:<\/span><\/p>\n

\"\"<\/p>\n

V\u1edbi l\u1eddi khuy\u00ean v\u1ec1 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u cho 10 quan ni\u1ec7m sai l\u1ea7m tr\u00ean, Sao Kim tin ch\u1eafc r\u1eb1ng c\u00e1c doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c cho m\u00ecnh c\u00e1i nh\u00ecn \u0111\u00fang \u0111\u1eafn v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y. T\u1eeb \u0111\u00f3, t\u1eadn d\u1ee5ng t\u1ed1i \u0111a t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u1eadt ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3. N\u1ebfu c\u00e1c b\u1ea1n c\u1ea7n th\u00eam t\u01b0 v\u1ea5n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim t\u1ea1i 0964 699 499 ho\u1eb7c <\/span>contact@www.saokim.com.vn<\/span><\/a> nh\u00e9. <\/span><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: \u0111\u1eb7t t\u00ean doanh nghi\u1ec7p<\/a> <\/span>, Thi\u1ebft k\u1ebf bao b\u00ec chuy\u00ean nghi\u1ec7p<\/a> <\/span>, Thi\u1ebft k\u1ebf profile \u0111\u1eb9p<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

L\u1eddi khuy\u00ean v\u1ec1 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u1ebfu mu\u1ed1n ph\u00e1t tri\u1ec3n s\u00e2u r\u1ed9ng. Tuy v\u1eady, b\u1ea1n c\u1ea7n hi\u1ec3u r\u1eb1ng v\u1eabn c\u00f2n \u0111\u00f3 nhi\u1ec1u quan ni\u1ec7m sai l\u1ea7m v\u1ec1 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u b\u00ean ngo\u00e0i kia. H\u00e3y c\u00f9ng Sao Kim \u0111i\u1ec3m qua 10 quan ni\u1ec7m sai […]<\/p>\n","protected":false},"author":16,"featured_media":321694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[883,884,22,867],"class_list":["post-321690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-loi-khuyen-ve-tu-van-thuong-hieu","tag-sai-lam-ve-tu-van-thuong-hieu","tag-thuong-hieu","tag-tu-van-thuong-hieu"],"acf":[],"views":661,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321690"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321690\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321694"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}