{"id":321695,"date":"2018-08-30T14:42:31","date_gmt":"2018-08-30T07:42:31","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321695"},"modified":"2022-04-13T11:13:00","modified_gmt":"2022-04-13T11:13:00","slug":"quy-trinh-tu-van-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/quy-trinh-tu-van-thuong-hieu\/","title":{"rendered":"Quy tr\u00ecnh t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u: 5 B\u01b0\u1edbc hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\"><em><strong>Quy tr\u00ecnh t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u1ee3c nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd quan t\u00e2m. B\u1edfi \u0111\u00e2y s\u1ebd l\u00e0 th\u00f4ng tin h\u1eefu \u00edch gi\u00fap h\u00ecnh dung r\u00f5 r\u00e0ng c\u0169ng nh\u01b0 gi\u00fap theo s\u00e1t khi c\u1ea7n t\u01b0 v\u1ea5n.<\/em><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/quy-trinh-tu-van-thuong-hieu.jpg\" alt=\"Quy tr\u00ecnh t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-332168\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/quy-trinh-tu-van-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/quy-trinh-tu-van-thuong-hieu-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Trong b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng n\u00e0o, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u quan tr\u1ecdng \u0111\u1ec3 gi\u00fap ch\u1ee7 doanh nghi\u1ec7p c\u00f3 \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n\n\n\n<p>Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng, t<span style=\"font-weight: 400;\">uy nhi\u00ean, kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng tri\u1ec3n khai \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c n\u00e0y m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, b\u1edfi ch\u00fang \u0111\u00f2i h\u1ecfi m\u1ed9t l\u01b0\u1ee3ng ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 th\u1eddi gian, c\u00f4ng s\u1ee9c.<\/span><\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u00e1c th\u00f4ng tin \u1edf b\u01b0\u1edbc nghi\u00ean c\u1ee9u n\u1ebfu kh\u00f4ng g\u1eafn ch\u1eb7t v\u1edbi vi\u1ec7c th\u1ef1c th\u00ec th\u00ec kh\u00f3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ch\u00ednh v\u00ec v\u1eady, khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng t\u00ecm \u0111\u1ebfn Sao Kim \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n, t\u1eeb nghi\u00ean c\u1ee9u \u0111\u1ebfn th\u1ef1c thi. Quy tr\u00ecnh t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Sao Kim tr\u1ea3i qua 5 b\u01b0\u1edbc ch\u00ednh:<br><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u &#8211; b\u01b0\u1edbc v\u00f4 c\u00f9ng quan tr\u1ecdng<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/nghien-cuu-thuong-hieu.jpg\" alt=\"Quy tr\u00ecnh t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u - B\u01b0\u1edbc 1 - Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-332169\" title=\"B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/nghien-cuu-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/nghien-cuu-thuong-hieu-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng h\u01b0\u1edbng x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i, b\u1ea5t k\u1ec3 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p m\u1edbi kh\u1edfi nghi\u1ec7p hay m\u1ed9t doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 th\u00e2m ni\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nh\u00e0 t\u01b0 v\u1ea5n s\u1ebd b\u1eaft \u0111\u1ea7u v\u1edbi b\u01b0\u1edbc nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch n\u1ed9i t\u1ea1i, hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u\u2026<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp theo, vi\u1ec7c ph\u00e2n t\u00edch s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch \u0111\u1ec3 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc k\u1ef9 v\u1ec1 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/nghien-cuu-thuong-hieu\/\" target=\"_blank\"><strong>nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 hi\u1ec3u c\u00e1ch Sao Kim s\u1ebd tri\u1ec3n khai b\u01b0\u1edbc n\u00e0y nh\u01b0 th\u1ebf n\u00e0o<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/tu-van-chien-luoc-thuong-hieu.jpg\" alt=\"Quy tr\u00ecnh t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u - B\u01b0\u1edbc 2 - T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-332173\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/tu-van-chien-luoc-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/tu-van-chien-luoc-thuong-hieu-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">T\u1eeb k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u \u1edf tr\u00ean, vi\u1ec7c ti\u1ebfp theo c\u1ea7n th\u1ef1c hi\u1ec7n ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">T\u1ea1i b\u01b0\u1edbc n\u00e0y, c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ch\u1eaft l\u1ecdc c\u00e1c th\u00f4ng tin gi\u00e1 tr\u1ecb t\u1eeb kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1ecbnh v\u1ecb \u0111\u1ec3 t\u1ea1o ra c\u00e1c quy\u1ebft \u0111\u1ecbnh trong b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ch\u00fang bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i trong s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111em ra th\u1ecb tr\u01b0\u1eddng, l\u00e0 kim ch\u1ec9 nam \u0111\u1ecbnh h\u01b0\u1edbng cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, k\u1ebf ho\u1ea1ch c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng s\u1ebd gi\u00fap c\u00e1c b\u1ea1n c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i khoa h\u1ecdc, c\u1ee5 th\u1ec3 trong qu\u00e1 tr\u00ecnh chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ch\u00fang s\u1ebd gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">L\u00e0m g\u00ec, l\u00e0m th\u1ebf n\u00e0o, \u1edf \u0111\u00e2u, khi n\u00e0o?<\/span><\/li><li><span style=\"font-weight: 400;\">Truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o \u1edf \u0111\u00e2u?<\/span><\/li><li><span style=\"font-weight: 400;\">Giao ti\u1ebfp b\u1eb1ng tr\u1ef1c quan hay qua l\u1eddi n\u00f3i?<\/span><\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng ph\u1ea7n m\u00e0 c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n c\u1ee7a Sao Kim s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5.<\/span><\/p>\n\n\n\n<p><em>&gt; Tham kh\u1ea3o: D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 3: Ph\u00e1t tri\u1ec3n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/tu-van-thiet-ke-nhan-dien-thuong-hieu.jpg\" alt=\"Quy tr\u00ecnh t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u - B\u01b0\u1edbc 3 - X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-332171\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/tu-van-thiet-ke-nhan-dien-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/tu-van-thiet-ke-nhan-dien-thuong-hieu-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u00ec b\u01b0\u1edbc ti\u1ebfp theo Sao Kim s\u1ebd thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/span>, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-weight: 400;\">T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li><li><span style=\"font-weight: 400;\">Logo<\/span><\/li><li><span style=\"font-weight: 400;\">Slogan<\/span><\/li><li><span style=\"font-weight: 400;\">B\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng<\/span><\/li><li><span style=\"font-weight: 400;\">Nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m<\/span><\/li><li><span style=\"font-weight: 400;\">\u1ea4n ph\u1ea9m marketing<\/span><\/li><li><span style=\"font-weight: 400;\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1<\/span><\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc th\u1ef1c s\u1ef1 quan tr\u1ecdng, b\u1edfi k\u1ebft qu\u1ea3 c\u1ee7a b\u01b0\u1edbc ph\u00e1t tri\u1ec3n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 minh ch\u1ee9ng cho ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a hay kh\u00f4ng? v\u00e0 c\u00f3 th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p hay kh\u00f4ng? \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t ph\u1ea7n trong b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Sao Kim \u0111\u01b0\u1ee3c tri\u1ec3n khai qua nhi\u1ec1u v\u00f2ng li\u00ean ti\u1ebfp nh\u1eb1m ch\u1ecdn ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n t\u1ed1t nh\u1ea5t. Sao Kim&nbsp;lu\u00f4n c\u00f3 t\u1ed1i thi\u1ec3u 2 nh\u00e0 thi\u1ebft k\u1ebf v\u00e0 1 gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o tham gia tr\u1ef1c ti\u1ebfp v\u00e0o ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/p>\n\n\n\n<p>Ngo\u00e0i ra, v\u1edbi y\u00eau c\u1ea7u v\u1ec1 th\u1eddi gian, concept Sao Kim c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u00eam \u0111\u1ec3 d\u1ef1 \u00e1n. M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 t\u1ea1o ra c\u00e1c ph\u01b0\u01a1ng \u00e1n t\u1ed1t nh\u1ea5t ph\u1ee5c v\u1ee5 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 m\u1ed9t s\u1ed1 h\u00ecnh \u1ea3nh d\u1ef1 \u00e1n <a href=\"https:\/\/www.saokim.com.vn\/du-an\/videc-group\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u VIDEC GROUP<\/strong><\/a> do Sao Kim thi\u1ebft k\u1ebf:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"452\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/bo-nhan-dien-thuong-hieu-videc-group-do-sao-kim-thiet-ke-1.png\" alt=\"V\u00ed d\u1ee5 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (VIDEC Group) - H\u1ec7 th\u1ed1ng bi\u1ec3n hi\u1ec7u\" class=\"wp-image-332174\" title=\"V\u00ed d\u1ee5 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (VIDEC Group) - H\u1ec7 th\u1ed1ng bi\u1ec3n hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/bo-nhan-dien-thuong-hieu-videc-group-do-sao-kim-thiet-ke-1.png 801w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/bo-nhan-dien-thuong-hieu-videc-group-do-sao-kim-thiet-ke-1-730x412.png 730w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"798\" height=\"448\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/bo-nhan-dien-thuong-hieu-videc-group-do-sao-kim-thiet-ke-3.png\" alt=\"V\u00ed d\u1ee5 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (VIDEC Group) - B\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng\" class=\"wp-image-332175\" title=\"V\u00ed d\u1ee5 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (VIDEC Group) - B\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/bo-nhan-dien-thuong-hieu-videc-group-do-sao-kim-thiet-ke-3.png 798w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/bo-nhan-dien-thuong-hieu-videc-group-do-sao-kim-thiet-ke-3-730x410.png 730w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"448\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/bo-nhan-dien-thuong-hieu-videc-group-do-sao-kim-thiet-ke-2.png\" alt=\"V\u00ed d\u1ee5 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (VIDEC Group) - \u0110\u1ed3ng ph\u1ee5c\" class=\"wp-image-332176\" title=\"V\u00ed d\u1ee5 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (VIDEC Group) - \u0110\u1ed3ng ph\u1ee5c\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/bo-nhan-dien-thuong-hieu-videc-group-do-sao-kim-thiet-ke-2.png 796w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/bo-nhan-dien-thuong-hieu-videc-group-do-sao-kim-thiet-ke-2-730x411.png 730w\" sizes=\"(max-width: 796px) 100vw, 796px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"446\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/bo-nhan-dien-thuong-hieu-videc-group-do-sao-kim-thiet-ke-4.png\" alt=\"V\u00ed d\u1ee5 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (VIDEC Group) - H\u1ec7 th\u1ed1ng v\u1eadn chuy\u1ec3n\" class=\"wp-image-332177\" title=\"V\u00ed d\u1ee5 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (VIDEC Group) - H\u1ec7 th\u1ed1ng v\u1eadn chuy\u1ec3n\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/bo-nhan-dien-thuong-hieu-videc-group-do-sao-kim-thiet-ke-4.png 793w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2022\/03\/bo-nhan-dien-thuong-hieu-videc-group-do-sao-kim-thiet-ke-4-730x411.png 730w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Tham kh\u1ea3o: D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>. X\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 t\u1eeb m\u1ecdi \u0111i\u1ec3m ch\u1ea1m<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 4: T\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/tu-van-truyen-thong-thuong-hieu.jpg\" alt=\"Quy tr\u00ecnh t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u - B\u01b0\u1edbc 4 - T\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-332172\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/tu-van-truyen-thong-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/tu-van-truyen-thong-thuong-hieu-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n gi\u00fap doanh nghi\u1ec7p t\u1ea1o nh\u1eefng <strong>chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/strong>, nh\u1eb1m x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, kh\u01a1i g\u1ee3i, th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm. Cu\u1ed1i c\u00f9ng l\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin, t\u00ecnh y\u00eau v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 \u0111\u01b0a c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n ph\u01b0\u01a1ng \u00e1n truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3, vi\u1ec7c c\u1ea7n thi\u1ebft \u0111\u1ea7u ti\u00ean m\u00e0 Sao Kim th\u1ef1c hi\u1ec7n ch\u00ednh l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh, m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ch\u00ednh x\u00e1c, d\u1ec5 \u0111o l\u01b0\u1eddng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng nh\u01b0 th\u1ebf n\u00e0o c\u0169ng c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt nh\u1eb1m t\u1ea1o \u1ea5n t\u01b0\u1ee3ng r\u00f5 n\u00e9t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng, v\u1eadt ph\u1ea9m, k\u1ebf ho\u1ea1ch v\u00e0 ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh \u0111\u00f3, \u0111o l\u01b0\u1eddng v\u00e0 b\u00e1o c\u00e1o c\u0169ng l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng kh\u00f4ng th\u1ec3 thi\u1ebfu gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Tham kh\u1ea3o: D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-truyen-thong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng<\/strong><\/a> th\u01b0\u01a1ng hi\u1ec7u. Gi\u1ea3i ph\u00e1p truy\u1ec1n th\u00f4ng \u0111\u00fang, tr\u00fang m\u1ee5c ti\u00eau<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 5: T\u01b0 v\u1ea5n qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u &#8211; b\u01b0\u1edbc c\u1ea7n thi\u1ebft trong quy tr\u00ecnh t\u01b0 v\u1ea5n<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/tu-van-quan-tri-thuong-hieu.jpg\" alt=\"Quy tr\u00ecnh t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u - B\u01b0\u1edbc 5 - Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-332170\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/tu-van-quan-tri-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/08\/tu-van-quan-tri-thuong-hieu-730x382.jpg 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean, li\u00ean t\u1ee5c trong qu\u00e1 tr\u00ecnh t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 n\u1ed5i ti\u1ebfng trong th\u1eddi gian n\u00e0y nh\u01b0ng t\u1edbi m\u1ed9t l\u00fac n\u00e0o \u0111\u00f3 s\u1ebd c\u00f3 th\u1ec3 m\u1edd nh\u1ea1t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. B\u1edfi v\u1eady, qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec, b\u1ea3o d\u01b0\u1ee1ng th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n \u0111\u00fang h\u01b0\u1edbng.<\/span><\/p>\n\n\n\n<p>T\u1ea1i b\u01b0\u1edbc n\u00e0y, Sao Kim s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c h\u01b0\u1edbng d\u1eabn, quy \u0111\u1ecbnh, quy ch\u1ebf&#8230; trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng \u00e1n x\u1eed l\u00fd trong t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>Ho\u1ea1t \u0111\u1ed9ng n\u00e0y \u0111\u1ea3m b\u1ea3o b\u1ea5t k\u1ef3 th\u00e0nh vi\u00ean n\u00e0o trong doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng hi\u1ec3u v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o n\u1ed7 l\u1ef1c chung trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chung.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Nh\u01b0 v\u1eady, <strong>quy tr\u00ecnh t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong> t\u1ea1i Sao Kim s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1eeb t\u1ed5ng quan \u0111\u1ebfn chi ti\u1ebft, c\u1ee5 th\u1ec3 v\u1ec1 m\u1ecdi v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3 tri\u1ec3n khai nh\u1ea5t qu\u00e1n, ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 c\u1ea3 chi ph\u00ed.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">N\u1ebfu c\u00e1c b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 d\u1ecbch v\u1ee5 <strong>t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong> cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim t\u1ea1i <a rel=\"noreferrer noopener\" href=\"tel:0964699499\" target=\"_blank\"><strong>0964.699.499<\/strong><\/a> ho\u1eb7c <a rel=\"noreferrer noopener\" href=\"mailto:contact@saokim.com.vn\" target=\"_blank\"><strong>contact@saokim.com.vn<\/strong><\/a>.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u0110\u1ecdc th\u00eam:<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>7 B\u01b0\u1edbc <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\"><strong>L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/strong><\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/rebranding-la-gi-quy-trinh-rebranding\/\" target=\"_blank\"><strong>Rebranding l\u00e0 g\u00ec<\/strong><\/a>?<\/li><li>5 Ph\u01b0\u01a1ng ph\u00e1p <strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\">nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/a><\/strong><\/li><li>6 B\u01b0\u1edbc th\u1ef1c hi\u1ec7n <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\"><strong>ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li>6 B\u01b0\u1edbc <a href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/nghien-cuu-thi-truong\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/a> hi\u1ec7u qu\u1ea3<\/li><li>7 Ti\u00eau ch\u00ed m\u00e0 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/the-nao-la-chien-luoc-thuong-hieu\/\" target=\"_blank\"><strong>chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> ph\u1ea3i th\u1ecfa m\u00e3n<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quy tr\u00ecnh t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u1ee3c nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd quan t\u00e2m. B\u1edfi \u0111\u00e2y s\u1ebd l\u00e0 th\u00f4ng tin h\u1eefu \u00edch gi\u00fap h\u00ecnh dung r\u00f5 r\u00e0ng c\u0169ng nh\u01b0 gi\u00fap theo s\u00e1t khi c\u1ea7n t\u01b0 v\u1ea5n.<\/p>\n","protected":false},"author":54,"featured_media":332168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[114,885,867],"class_list":["post-321695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-nhn-din-thng-hiu","tag-quy-trinh-xay-dung-thuong-hieu","tag-tu-van-thuong-hieu"],"acf":[],"views":1611,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321695"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/332168"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}