{"id":321715,"date":"2018-07-20T13:35:08","date_gmt":"2018-07-20T06:35:08","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321715"},"modified":"2019-03-22T13:34:53","modified_gmt":"2019-03-22T06:34:53","slug":"4-yeu-to-trong-yeu-khi-quyet-dinh-mo-rong-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/4-yeu-to-trong-yeu-khi-quyet-dinh-mo-rong-thuong-hieu\/","title":{"rendered":"4 y\u1ebfu t\u1ed1 tr\u1ecdng y\u1ebfu khi quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/strong><\/span>di\u1ec5n ra khi doanh nghi\u1ec7p \u0111\u00e3 <\/span>c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng v\u00e0 mu\u1ed1n ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch th\u00eam c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u1ec3 t\u0103ng s\u1ef1 \u0111a d\u1ea1ng v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng bi\u1ebft \u0111\u1ebfn. Tuy nhi\u00ean, trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng \u00edt c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 b\u1ecb th\u1ea5t b\u1ea1i v\u00ec m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m. \u0110\u1ec3 tr\u00e1nh nh\u1eefng \u0111i\u1ec1u \u1ea5y, h\u00e3y ghi nh\u1edb 4 y\u1ebfu t\u1ed1 tr\u1ecdng y\u1ebfu khi m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/strong><\/span><\/span><\/p>\n

Kh\u00f4ng n\u00ean c\u00f3 qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m mang t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h2>\n

S\u1ea3n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m truy\u1ec1n th\u1ed1ng, \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng y\u00eau m\u1ebfn n\u1ebfu c\u00e0ng nhi\u1ec1u s\u1ea3n ph\u1ea9m mang t\u00ean th\u01b0\u01a1ng hi\u1ec7u, th\u00ec s\u1ebd d\u1ec5 l\u00e0m gi\u1ea3m s\u1ef1 l\u1edbn m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh.<\/span><\/p>\n

V\u00ed d\u1ee5: Harley Davidson n\u1ed5i ti\u1ebfng l\u00e0 lo\u1ea1i xe m\u00f4 t\u00f4 c\u1ee7a M\u1ef9. H\u00e3ng xe n\u00e0y \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u sang c\u00e1c s\u1ea3n ph\u1ea9m \u0111i k\u00e8m nh\u01b0: g\u0103ng tay, bao da, th\u1eaft l\u01b0ng, \u00e1o thun, t\u1ea5t, kh\u0103n bu\u1ed9c \u0111\u1ea7u c\u00f9ng nh\u1eefng v\u1eadt d\u1ee5ng trang tr\u00ed cho chi\u1ebfc xe. Vi\u1ec7c b\u00e1n ch\u1ea1y c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00e3 khi\u1ebfn c\u00e1c \u00f4ng ch\u1ee7 c\u1ee7a h\u00e3ng Harley Davidson b\u01b0\u1edbc sang l\u0129nh v\u1ef1c kh\u00e1c: n\u01b0\u1edbc hoa, kem c\u1ea1o r\u00e2u r\u1ed3i th\u00f9ng \u0111\u1ef1ng r\u01b0\u1ee3u vang mang th\u01b0\u01a1ng hi\u1ec7u Harley Davidson. H\u00ecnh \u1ea3nh Harley Davidson l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1eb7c tr\u01b0ng cho t\u00ednh c\u00e1ch m\u1ea1nh m\u1ebd, b\u1ee5i b\u1eb7m… ch\u00ednh v\u00ec th\u1ebf n\u01b0\u1edbc hoa Harley Davidson l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng n\u1ed5i v\u1edbi d\u00e2n s\u00f9ng b\u00e1i xe Harley. V\u1edbi h\u1ecd, c\u00e1c \u00f4ng ch\u1ee7 h\u00e3ng \u0111\u00e3 \u0111i qu\u00e1 xa. Nh\u1eefng s\u1ea3n ph\u1ea9m \u201cl\u1ea1c l\u00f5ng\u201d n\u00e0y c\u1ee7a Harley Davidson nhanh ch\u00f3ng b\u1ecb d\u1eb9p b\u1ecf v\u00e0 ch\u1ec9 \u0111\u1ec3 l\u1ea1i m\u1ed9t b\u00e0i h\u1ecdc \u201cth\u1ea5t b\u1ea1i\u201d \u00a0trong kinh doanh c\u1ee7a h\u1ecd.<\/em><\/span><\/p>\n

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N\u01b0\u1edbc hoa Harley davidson \u0111\u00e3 b\u1ecb d\u1eb9p b\u1ecf<\/span><\/em><\/p>\n

=>>> Xem th\u00eam: 5 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u ho\u00e0n h\u1ea3o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi<\/a><\/em><\/span><\/span><\/p>\n

C\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t li\u00ean minh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n<\/b><\/span><\/h2>\n

L\u00e0 h\u00ecnh th\u1ee9c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng th\u00f4ng qua li\u00ean minh v\u1edbi m\u1ed9t ho\u1eb7c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi t\u1eeb ch\u00ednh c\u00e1i c\u00f3 s\u1eb5n c\u1ee7a c\u00e1c b\u00ean. V\u00e0 \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c th\u00ec c\u00e1c b\u00ean trong li\u00ean minh ph\u1ea3i cam k\u1ebft d\u00e0nh \u01b0u \u0111\u00e3i cho nhau. <\/span><\/p>\n

V\u00ed d\u1ee5, th\u1ebb \u01b0u \u0111\u00e3i m\u00e0 Doanh Nh\u00e2n S\u00e0i G\u00f2n Cu\u1ed1i tu\u1ea7n c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1eb7t b\u00e1o d\u00e0i h\u1ea1n \u0111\u1ec3 ng\u01b0\u1eddi mua \u0111\u01b0\u1ee3c h\u01b0\u1edfng chi\u1ebft kh\u1ea5u khi mua h\u00e0ng \u1edf h\u00e0ng tr\u0103m \u0111\u01a1n v\u1ecb li\u00ean minh. Th\u1ebb ghi n\u1ee3 c\u1ee7a c\u00e1c ng\u00e2n h\u00e0ng trong li\u00ean minh \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1eeb ATM c\u1ee7a c\u00e1c ng\u00e2n h\u00e0ng kh\u00e1c trong li\u00ean minh, nh\u01b0 Banknetvn, Smartlink.<\/span><\/em><\/p>\n

Vi\u1ec7c t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a m\u1ed7i b\u00ean n\u00e0y \u0111\u01b0\u1ee3c coi l\u00e0 c\u00e1ch m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3. C\u00f3 ph\u1ea7n an to\u00e0n cho doanh nghi\u1ec7p v\u00ec ch\u1eafc ch\u1eafn l\u00e0 khi m\u1edf r\u1ed9ng \u0111\u00e3 c\u00f3 s\u1eb5n m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng c\u1ee7a c\u00e1c b\u00ean trong li\u00ean minh th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

T\u00ean g\u1ecdi khi m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h2>\n

H\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u th\u1ea5t b\u1ea1i khi c\u00e2n nh\u1eafc c\u00e1c t\u00ean g\u1ecdi \u0111\u1ec3 s\u1eed d\u1ee5ng khi m\u1edf r\u1ed9ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eefng t\u00ean g\u1ecdi xu\u1ea5t ph\u00e1t t\u1eeb l\u0129nh v\u1ef1c k\u1ef9 thu\u1eadt nh\u01b0 X-47 hay High Performance \u0111\u1ec1u c\u00f3 th\u1ec3 l\u00e0 c\u1ee7a b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m n\u00e0o, v\u00e0 kh\u00f4ng \u0111\u00f3ng g\u00f3p nhi\u1ec1u cho m\u1ed9t t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/span><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 \u0111\u1eb7t t\u00ean s\u1ea3n ph\u1ea9m, d\u00f2ng h\u00e0ng, ch\u1ee7ng lo\u1ea1i v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 g\u1ee3i l\u00ean nh\u1eefng c\u1ea3m x\u00fac ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

V\u00ed d\u1ee5, Kashi l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ng\u0169 c\u1ed1c t\u1ed1t cho s\u1ee9c kh\u1ecfe c\u1ee7a Kellogg, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng h\u01a1n 100 s\u1ea3n ph\u1ea9m theo h\u01b0\u1edbng m\u1edf r\u1ed9ng ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u00f2ng s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. T\u1ea5t c\u1ea3 \u0111\u1ec1u nh\u1ea5t qu\u00e1n d\u01b0\u1edbi t\u00ean v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Kashi. Kashi \u0111\u1eb7t t\u00ean \u201cHeart to Heart\u201d cho nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t cho tim m\u1ea1ch. \u0110\u00e2y l\u00e0 v\u00ed d\u1ee5 hay cho th\u1ea5y \u00a0m\u1ed9t c\u00e1i t\u00ean kh\u00f4ng nh\u1eefng c\u00f3 th\u1ec3 g\u1ee3i li\u00ean t\u01b0\u1edfng \u0111\u1ebfn ch\u1ee9c n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n \u0111\u1ebfn c\u1ea3 t\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (\u201cHeart to Heart\u201d (t\u1ea1m d\u1ecbch: \u201cT\u1eeb tr\u00e1i tim \u0111\u1ebfn tr\u00e1i tim\u201d) trong ti\u1ebfng Anh g\u1ee3i \u0111\u1ebfn s\u1ef1 ch\u00e2n th\u00e0nh).<\/span><\/p>\n

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Ki\u1ec3m so\u00e1t s\u1ef1 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h2>\n

Vi\u1ec7c qu\u1ea3n l\u00fd m\u1ed9t h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u bao gi\u1edd c\u0169ng ph\u1ee9c t\u1ea1p h\u01a1n vi\u1ec7c qu\u1ea3n l\u00fd m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t. V\u00ec v\u1eady, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t sau khi m\u1edf r\u1ed9ng. \u0110i\u1ec1u quan tr\u1ecdng n\u00ean nh\u1edb l\u00e0 ph\u1ea3i c\u00e2n \u0111\u1ed1i sao cho th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf n\u00e0y \u0111\u1ec3 c\u00f9ng ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh chung c\u1ee7a c\u00f4ng ty thay v\u00ec c\u1ea1nh tranh ho\u1eb7c tr\u00f9ng l\u1eb7p nhau.<\/span><\/p>\n

T\u1eeb Macbook, iPod, iPhone, iPad n\u00f3i chung hay vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c phi\u00ean b\u1ea3n iPhone n\u00f3i ri\u00eang, Apple lu\u00f4n khi\u1ebfn kh\u00e1ch h\u00e0ng t\u00f2 m\u00f2, h\u00e1o h\u1ee9c v\u00e0 c\u00e0ng ng\u00e0y c\u00e0ng \u0111\u1ecbnh v\u1ecb m\u1ea1nh m\u1ebd c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple \u0111\u00f3 m\u1ed9t c\u00f4ng ty n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi nh\u1ea5t cho kh\u00e1ch h\u00e0ng, qua nh\u1eefng thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 \u0111\u1ec9nh cao \u0111i k\u00e8m v\u1ecf b\u1ecdc ho\u00e0n h\u1ea3o. V\u00e0 h\u1ecd c\u1ef1c k\u1ef3 ki\u1ec3m so\u00e1t s\u1ef1 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, n\u00f3i \u201ckh\u00f4ng\u201d tr\u01b0\u1edbc h\u00e0ng tri\u1ec7u \u00fd t\u01b0\u1edfng v\u1ec1 x\u00e2y d\u1ef1ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi. \u0110\u1ed5i l\u1ea1i, v\u1ecb tr\u00ed c\u1ee7a Apple l\u00e0 kh\u00f4ng th\u1ec3 thay th\u1ebf trong ph\u00e2n kh\u00fac v\u1ec1 \u0111i\u1ec7n tho\u1ea1i v\u00e0 m\u00e1y t\u00ednh cao c\u1ea5p!<\/span><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 4 y\u1ebfu t\u1ed1 tr\u1ecdng y\u1ebfu khi quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u00e0 ng\u01b0\u1eddi vi\u1ebft hy v\u1ecdng c\u00e1c doanh nghi\u1ec7p s\u1ebd l\u01b0u \u00fd. Mong r\u1eb1ng doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t khi m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n