{"id":321725,"date":"2019-03-23T12:00:33","date_gmt":"2019-03-23T05:00:33","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321725"},"modified":"2019-03-22T09:43:30","modified_gmt":"2019-03-22T02:43:30","slug":"top-8-cach-xay-dung-thuong-hieu-gan-nhu-mien-phi-danh-cho-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/top-8-cach-xay-dung-thuong-hieu-gan-nhu-mien-phi-danh-cho-khoi-nghiep\/","title":{"rendered":"Top 8 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n nh\u01b0 mi\u1ec5n ph\u00ed d\u00e0nh cho kh\u1edfi nghi\u1ec7p"},"content":{"rendered":"

L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong khi ng\u00e2n s\u00e1ch \u0111ang eo h\u1eb9p v\u00e0 ngu\u1ed3n nh\u00e2n l\u1ef1c c\u00f2n nhi\u1ec1u h\u1ea1n ch\u1ebf l\u00e0 c\u00e2u h\u1ecfi th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra b\u1edfi nhi\u1ec1u nh\u00e0 kh\u1edfi nghi\u1ec7p. Ch\u01b0a c\u1ea7n t\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch marketing r\u1ea7m r\u1ed9, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t 8 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> g\u1ea7n nh\u01b0 mi\u1ec5n ph\u00ed d\u00e0nh cho Startup d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

1. Tham gia c\u00e1c di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn<\/span><\/h2>\n

\u0110\u1ed1i v\u1edbi m\u1ed7i l\u0129nh v\u1ef1c trong cu\u1ed9c s\u1ed1ng v\u00e0 kinh doanh, lu\u00f4n t\u1ed3n t\u1ea1i nh\u1eefng di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn – n\u01a1i t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng m\u1ed1i quan t\u00e2m v\u00e0 th\u01b0\u1eddng xuy\u00ean th\u1ea3o lu\u1eadn v\u1ec1 l\u0129nh v\u1ef1c \u0111\u00f3. Kh\u00f4ng \u00edt ng\u01b0\u1eddi \u0111\u00e3 quen thu\u1ed9c v\u1edbi nh\u1eefng c\u00e1i t\u00ean nh\u01b0 Otofun – di\u1ec5n \u0111\u00e0n xe l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, di\u1ec5n \u0111\u00e0n gi\u1ea3i tr\u00ed Vozforums, di\u1ec5n \u0111\u00e0n ch\u1ee9ng kho\u00e1n F319\u2026<\/span><\/p>\n

Tham gia di\u1ec5n \u0111\u00e0n tr\u01b0\u1edbc h\u1ebft l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u \u0111\u1ec3 Startup th\u00e2m nh\u1eadp v\u00e0o m\u1ed9t c\u1ed9ng \u0111\u1ed3ng r\u1ed9ng l\u1edbn, t\u00ecm hi\u1ec3u nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f4ng ch\u00fang \u0111ang quan t\u00e2m, nh\u1eefng r\u1eafc r\u1ed1i m\u00e0 h\u1ecd th\u01b0\u1eddng xuy\u00ean g\u1eb7p ph\u1ea3i, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng gi\u1ea3i ph\u00e1p cho s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5 v\u00e0 k\u1ebf ho\u1ea1ch marketing c\u1ee7a m\u00ecnh. <\/span><\/p>\n

Tr\u1edf th\u00e0nh th\u00e0nh vi\u00ean t\u00edch c\u1ef1c trong m\u1ed9t di\u1ec5n \u0111\u00e0n v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c c\u0169ng ch\u00ednh l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m \u0111\u1ec3 ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u00f4ng ty m\u00f3c n\u1ed1i v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng quan t\u00e2m t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t ng\u01b0\u1eddi \u0111\u00e1ng tin, v\u00e0 kh\u00f4ng ng\u1ea7n ng\u1ea1i th\u1eed tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n sau khi \u0111\u00e3 quen m\u1eb7t nhau tr\u00ean di\u1ec5n \u0111\u00e0n. <\/span><\/p>\n

Trong khi ph\u1ea7n l\u1edbn Startup t\u1ea1i Vi\u1ec7t Nam \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin, \u0111\u00e2y c\u00e0ng l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf b\u1edfi nh\u1eefng di\u1ec5n \u0111\u00e0n trong l\u0129nh v\u1ef1c n\u00e0y th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng v\u00f4 c\u00f9ng s\u00f4i n\u1ed5i. \u0110\u1eebng b\u1ecf qua m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 n\u00e0y!<\/span><\/p>\n

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2. X\u00e2y d\u1ef1ng website<\/span><\/h2>\n

Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u00e1c doanh nghi\u1ec7p nh\u1ecf n\u0103m 2013 c\u1ee7a Verisign – c\u00f4ng ty h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1ec1 t\u00ean mi\u1ec1n v\u00e0 an ninh m\u1ea1ng t\u1eeb M\u1ef9, c\u00f3 t\u1edbi 71% c\u00e1c doanh nghi\u1ec7p cho r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng website gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, v\u00e0 ng\u01b0\u1ee3c l\u1ea1i c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn \u0111\u00fang th\u01b0\u01a1ng hi\u1ec7u. \u00a0<\/span><\/p>\n

Vi\u1ec7c t\u1ea1o ra m\u1ed9t website d\u1ec5 truy c\u1eadp, d\u1ec5 n\u1eafm n\u1ed9i dung, \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, b\u1eaft m\u1eaft v\u1edbi h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi c\u00e1c thi\u1ebft b\u1ecb nh\u01b0 smartphone, tablet… cho th\u1ea5y s\u1ef1 \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0 chuy\u00ean nghi\u1ec7p c\u1ee7a Startup. Ch\u00fang ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng mi\u1ec5n ph\u00ed b\u1edfi c\u00e1c th\u00e0nh vi\u00ean, \u0111\u1eb7c bi\u1ec7t khi Startup t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin.<\/span><\/p>\n

Ngo\u00e0i ra, \u0111\u1ec3 c\u00f3 th\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng xu\u1ea5t hi\u1ec7n c\u1ee7a website c\u00f4ng ty tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 Google, Startup c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO). Vi\u1ec7c n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean c\u00e1c t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm, ch\u1eb3ng h\u1ea1n \u201c\u1ee9ng d\u1ee5ng ch\u1ec9 \u0111\u01b0\u1eddng\u201d, \u201ch\u1ecdc ti\u1ebfng Anh online\u201d, \u201cb\u1ea3ng x\u1ebfp h\u1ea1ng \u00e2m nh\u1ea1c th\u00e1ng 4\u201d…<\/span><\/p>\n

SEO gi\u00fap Startup thu h\u00fat \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 quan t\u00e2m tr\u1ef1c ti\u1ebfp t\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, trong khi chi ph\u00ed d\u00e0nh cho t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00f4ng qu\u00e1 l\u1edbn v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh t\u00f9y thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n.<\/span><\/p>\n

3. Chia s\u1ebb ki\u1ebfn th\u1ee9c mi\u1ec5n ph\u00ed<\/span><\/h2>\n

B\u00ean c\u1ea1nh h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft v\u00e0 nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o hoa m\u1ef9, kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t quan t\u00e2m t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c m\u00e0 h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb Startup. Ch\u1ee9ng minh n\u0103ng l\u1ef1c v\u00e0 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n th\u00f4ng qua nh\u1eefng b\u00e0i vi\u1ebft chia s\u1ebb ki\u1ebfn th\u1ee9c mi\u1ec5n ph\u00ed l\u00e0 m\u1ed9t c\u00e1ch mi\u1ec5n ph\u00ed \u0111\u1ec3 Startup x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

Blog hay WordPress l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c. Ch\u00fang c\u00f3 th\u1ec3 mang danh ngh\u0129a c\u00e1 nh\u00e2n CEO ho\u1eb7c \u0111\u1ea1i di\u1ec7n cho c\u1ea3 doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u0103ng t\u1ea3i nh\u1eefng b\u00e0i vi\u1ebft ph\u00e2n t\u00edch, th\u00f4ng tin h\u1eefu hi\u1ec7u, t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u v\u1ec1 l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Startup. Kh\u00f4ng ch\u1ec9 cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft v\u00e0 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c v\u00e0o th\u1ef1c t\u1ebf cho kh\u00e1ch h\u00e0ng, m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a c\u00e1ch n\u00e0y ch\u00ednh l\u00e0 kh\u1eb3ng \u0111\u1ecbnh n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n v\u00e0 t\u1ea1o d\u1ef1ng ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Blog Sao Kim<\/strong> m\u00e0 b\u1ea1n \u0111ang theo d\u00f5i ch\u00ednh l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho c\u00e1ch l\u00e0m n\u00e0y. Nh\u1eefng b\u00e0i vi\u1ebft chuy\u00ean s\u00e2u v\u1ec1 kinh doanh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ed9i ng\u0169 c\u1ee7a ch\u00fang t\u00f4i t\u00edch l\u0169y h\u00e0ng ng\u00e0y nh\u1eb1m mang t\u1edbi m\u1ed9t kho ki\u1ebfn th\u1ee9c s\u1ed1ng \u0111\u1ed9ng v\u00e0 h\u1eefu hi\u1ec7u. \u0110\u00e2y l\u00e0 c\u00e1ch gi\u00fap Sao Kim kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u1ed9t chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u, gia t\u0103ng ni\u1ec1m tin v\u00e0 duy tr\u00ec k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

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4. X\u00e2y d\u1ef1ng k\u00eanh Youtube<\/span><\/h2>\n

Youtube \u0111ang l\u00e0 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm l\u1edbn th\u1ee9 hai tr\u00ean th\u1ebf gi\u1edbi. \u0110\u00f3 l\u00e0 l\u00fd do Startup c\u1ea7n s\u1edf h\u1eefu ngay m\u1ed9t k\u00eanh Youtube c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 t\u00edch c\u1ef1c s\u1eed d\u1ee5ng nh\u1eefng th\u1ee7 thu\u1eadt video marketing hi\u1ec7u qu\u1ea3. N\u1ebfu Startup s\u1edf h\u1eefu m\u1ed9t ngu\u1ed3n nh\u00e2n s\u1ef1 t\u00e0i n\u0103ng, \u0111\u00e2y th\u1ef1c s\u1ef1 l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t huy kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Video l\u00e0 d\u1ea1ng h\u00ecnh \u1ea3nh th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, d\u1ec5 ch\u1ea1m t\u1edbi c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng v\u00e0 d\u1ec5 \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn d\u01b0\u1edbi d\u1ea1ng th\u01b0\u1edfng th\u1ee9c, tr\u00e1i ng\u01b0\u1ee3c v\u1edbi t\u00e2m l\u00fd kh\u00f4ng tho\u1ea3i m\u00e1i khi \u0111\u1ecdc nh\u1eefng m\u1ea9u tin qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng. \u0110\u1eb7c bi\u1ec7t, nh\u1eefng video \u1ea5n t\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi xu h\u01b0\u1edbng \u201cqu\u1ea3ng c\u00e1o nh\u01b0 kh\u00f4ng qu\u1ea3ng c\u00e1o\u201d c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t lo\u1ea1i virus, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c lan truy\u1ec1n t\u1eeb ng\u01b0\u1eddi n\u00e0y sang ng\u01b0\u1eddi kh\u00e1c theo c\u1ea5p s\u1ed1 nh\u00e2n.<\/span><\/p>\n

Xu h\u01b0\u1edbng s\u00e1ng t\u1ea1o Viral video tr\u00ean Youtube t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng xoay quanh vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ea3m \u0111\u1ed9ng (T\u00f4i gh\u00e9t m\u1eb9 t\u00f4i c\u1ee7a Viettel), l\u1ed3ng gh\u00e9p c\u00e1c y\u1ebfu t\u1ed1 t\u00f4n vinh gi\u00e1 tr\u1ecb Vi\u1ec7t (T\u00f4i y\u00eau Vi\u1ec7t Nam – Nescaf\u00e9), \u0111i theo m\u00f4 t\u00edp h\u00e0i – qu\u00e1i – nh\u1ea3m (\u0110i\u1ec7n m\u00e1y xanh), Music Video (\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1 – Biti\u2019s v\u00e0 Soobin Ho\u00e0ng S\u01a1n)… <\/span><\/p>\n

Khi ch\u01b0a c\u00f3 \u0111\u1ee7 kinh ph\u00ed cho nh\u1eefng video ti\u1ec1n t\u1ef7, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n nh\u1eefng video quy m\u00f4 nh\u1ecf, do ch\u00ednh c\u00e1c th\u00e0nh vi\u00ean Startup th\u1ef1c hi\u1ec7n, mi\u1ec5n h\u1ed9i t\u1ee5 \u0111\u01b0\u1ee3c nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o. \u00a0<\/span><\/p>\n

\"\"<\/span><\/p>\n

5. T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/h2>\n

L\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean th\u1ebf gi\u1edbi trong 3 th\u00e1ng \u0111\u1ea7u n\u0103m 2018 \u0111\u00e3 \u0111\u1ea1t m\u1ee9c 3,3 t\u1ef7 ng\u01b0\u1eddi, chi\u1ebfm 43% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi. T\u1ea1i Vi\u1ec7t Nam, Facebook ti\u1ebfp t\u1ee5c l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u nh\u1ea5t v\u1edbi 58 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y \u0111\u00e2y l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Nh\u1eefng c\u00e1i t\u00ean n\u1ed5i b\u1eadt nh\u01b0 Facebook, Instagram, Twitter\u2026 cho ph\u00e9p b\u1ea1n t\u1ea1o ra c\u00e1c t\u00e0i kho\u1ea3n \u0111\u1ee9ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u, \u0111\u0103ng t\u1ea3i b\u00e0i vi\u1ebft, h\u00ecnh \u1ea3nh ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch truy\u1ec1n th\u00f4ng v\u00e0 b\u00e1n h\u00e0ng, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o khi doanh nghi\u1ec7p c\u00f3 nhu c\u1ea7u t\u0103ng l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi cho Startup b\u1edfi kh\u1ea3 n\u0103ng lan truy\u1ec1n th\u00f4ng tin \u1edf m\u1ee9c ch\u00f3ng m\u1eb7t, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng s\u1eb5n s\u00e0ng chia s\u1ebb v\u00e0 ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 gi\u00fap nh\u1eefng Marketer th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 cung c\u1ea5p nh\u1eefng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p. H\u01a1n n\u1eefa, m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng gi\u00fap Startup \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, kh\u00e1m ph\u00e1 nhu c\u1ea7u m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eadn ra nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng cho truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

Tuy nhi\u00ean, Startup c\u0169ng c\u1ea7n l\u01b0u \u00fd \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch linh ho\u1ea1t \u0111\u1ed1i ph\u00f3 v\u1edbi s\u1ef1 thay \u0111\u1ed5i kh\u00f3 n\u1eafm b\u1eaft c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tr\u00e1nh nh\u1eefng kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng lan r\u1ed9ng. <\/span><\/p>\n

6. K\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua Email<\/span><\/h2>\n

Email marketing l\u00e0 c\u00e1ch l\u00e0m mi\u1ec5n ph\u00ed r\u1ea5t ph\u1ed5 bi\u1ebfn c\u1ee7a r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0 c\u1ea7u n\u1ed1i tr\u1ef1c ti\u1ebfp t\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 kh\u00f4ng bi\u1ebfn h\u00ecnh th\u1ee9c marketing n\u00e0y tr\u1edf th\u00e0nh Spam v\u00e0 g\u00e2y kh\u00f3 ch\u1ecbu cho kh\u00e1ch h\u00e0ng, Startup c\u1ea7n kh\u00e9o l\u00e9o \u0111\u1ec3 h\u1ecd t\u1ef1 nguy\u1ec7n \u0111\u0103ng k\u00fd. B\u1ea1n c\u00f3 th\u1ec3 cam k\u1ebft gi\u1ea3m gi\u00e1 khi mua h\u00e0ng ho\u1eb7c t\u1eb7ng t\u00e0i li\u1ec7u, th\u1ee7 thu\u1eadt mi\u1ec5n ph\u00ed cho nh\u1eefng ng\u01b0\u1eddi cung c\u1ea5p email \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y m\u1ed9t c\u00e1ch \u201cdanh ch\u00ednh ng\u00f4n thu\u1eadn\u201d. <\/span><\/p>\n

Khi \u0111\u00e3 c\u00f3 c\u1ea3m t\u00ecnh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua nh\u1eefng l\u1eddi h\u1ee9a \u0111\u00f3, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd l\u01b0u t\u00e2m \u0111\u1ebfn b\u1ea1n v\u00e0 b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh ni\u1ec1m tin. \u1ede giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean, \u0111\u1eebng v\u1ed9i qu\u1ea3ng b\u00e1 cho s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5 c\u1ee7a Startup khi ch\u1ec9 m\u1edbi nh\u1eadn \u0111\u01b0\u1ee3c email kh\u00e1ch h\u00e0ng. Thay v\u00e0o \u0111\u00f3, h\u00e3y g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1ec1 s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng vi\u1ec7c cung c\u1ea5p th\u00f4ng tin v\u1ec1 nh\u1eefng \u01b0u \u0111\u00e3i, tin t\u1ee9c li\u00ean quan, b\u00e0i vi\u1ebft b\u1ed5 \u00edch, d\u1ecbch v\u1ee5 d\u00f9ng th\u1eed\u2026 <\/span><\/p>\n

B\u1ea1n c\u0169ng \u0111\u1eebng qu\u00ean l\u1ed3ng gh\u00e9p c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> trong email g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m nh\u1eefng kh\u1ea3o s\u00e1t, xin \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u00f4n tr\u1ecdng l\u1ee3i \u00edch m\u00e0 Startup d\u00e0nh cho h\u1ecd.<\/span><\/p>\n

\"\"<\/span><\/p>\n

7. X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

C\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng ng\u01b0\u1eddi c\u00f3 chung m\u1ed9t m\u1ed1i quan t\u00e2m, th\u01b0\u1eddng xuy\u00ean trao \u0111\u1ed5i th\u00f4ng tin v\u00e0 chia s\u1ebb v\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 chung, nh\u01b0ng kh\u00e1c v\u1edbi c\u00e1c di\u1ec5n \u0111\u00e0n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf ph\u00eda tr\u00ean, m\u1ed1i quan t\u00e2m trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. <\/span><\/p>\n

N\u00f3i c\u00e1ch kh\u00e1c, vi\u1ec7c m\u00e0 b\u1ea1n c\u1ea7n l\u00e0m ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u0111ang cung c\u1ea5p, ho\u1eb7c y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u1ede \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ecdi th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5, nh\u1eefng b\u00e0i vi\u1ebft h\u1eefu \u00edch, t\u1ea1o ra nh\u1eefng cu\u1ed9c th\u1ea3o lu\u1eadn, th\u1eadm ch\u00ed l\u00e0 tranh lu\u1eadn \u0111\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1eafc t\u1edbi nhi\u1ec1u nh\u1ea5t. Ngay c\u1ea3 khi trong c\u1ed9ng \u0111\u1ed3ng xu\u1ea5t hi\u1ec7n nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, \u0111\u00e2y v\u1eabn l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 Startup thuy\u1ebft ph\u1ee5c h\u1ecd th\u1eed tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d nh\u01b0 Honda, Toyota hay Uniqlo, H&M\u2026, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t d\u1ec5 d\u00e0ng ch\u1ec9 v\u1edbi m\u1ed9t fanpage mang t\u00ean ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Tuy nhi\u00ean, l\u00e0 m\u1ed9t Startup, b\u1ea1n c\u00f3 th\u1ec3 l\u1eadp nh\u1eefng fanpage li\u00ean quan, ch\u1eb3ng h\u1ea1n nh\u01b0 \u201cH\u1ed9i nh\u1eefng ng\u01b0\u1eddi y\u00eau th\u00edch n\u1ed9i th\u1ea5t th\u00f4ng minh\u201d cho th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i th\u1ea5t hay \u201cB\u00ed quy\u1ebft b\u1ea1n g\u00e1i\u201d cho th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p gi\u1ea3i ph\u00e1p l\u00e0m \u0111\u1eb9p. <\/span><\/p>\n

8. K\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng<\/span><\/h2>\n

\u0110\u00e2y v\u1ed1n l\u00e0 c\u00e1ch l\u00e0m m\u1ea5t ph\u00ed, b\u1edfi \u0111\u1ec3 \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn l\u1eddi tham gia PR cho s\u1ea3n ph\u1ea9m t\u1eeb nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng v\u00e0 c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i chi tr\u1ea3 m\u1ed9t kho\u1ea3n ph\u00ed kh\u00f4ng h\u1ec1 nh\u1ecf. Tuy nhi\u00ean, v\u1edbi nh\u1eefng Startup c\u00f3 ng\u00e2n s\u00e1ch eo h\u1eb9p, v\u1eabn c\u00f3 c\u00e1ch \u0111\u1ec3 b\u1ea1n bi\u1ebfn ch\u00fang tr\u1edf th\u00e0nh mi\u1ec5n ph\u00ed ho\u1eb7c g\u1ea7n nh\u01b0 mi\u1ec5n ph\u00ed.<\/span><\/p>\n

Tr\u01b0\u1edbc h\u1ebft, h\u00e3y t\u1eadn d\u1ee5ng t\u1ea5t c\u1ea3 nh\u1eefng m\u1ed1i quan h\u1ec7 c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean trong Startup \u0111\u1ec3 xem x\u00e9t li\u1ec7u b\u1ea1n c\u00f3 quen bi\u1ebft nh\u00e2n v\u1eadt n\u00e0o c\u00f3 s\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u1ed9ng \u0111\u1ed3ng ch\u1ee9a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t blogger, reviewer, nh\u00e0 b\u00e1o, ngh\u1ec7 s\u0129\u2026 N\u1ebfu c\u1ea3m th\u1ea5y c\u00f3 th\u1ec3 nh\u1edd v\u1ea3 \u0111\u01b0\u1ee3c, \u0111\u1eebng ch\u1ea7n ch\u1eeb. <\/span><\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd n\u00f3i t\u1ed1t cho th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch t\u1eb7ng mi\u1ec5n ph\u00ed s\u1ea3n ph\u1ea9m \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m hay cung c\u1ea5p ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cho c\u00e1c blogger, nh\u00e0 b\u00e1o.. \u00a0nh\u1eb1m ph\u1ee5c v\u1ee5 b\u00e0i vi\u1ebft c\u1ee7a h\u1ecd.<\/span><\/p>\n

Nhi\u1ec1u Startup th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 th\u1ea5p nh\u1eefng c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ed1n \u00edt chi ph\u00ed v\u00ec cho r\u1eb1ng ch\u00fang s\u1ebd kh\u00f4ng mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb. Tuy nhi\u00ean, \u0111\u00e2y m\u1edbi ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 \u201cm\u01b0a d\u1ea7m th\u1ea5m l\u00e2u\u201d v\u00e0 gi\u00fap doanh nghi\u1ec7p th\u00e2m nh\u1eadp v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng b\u01b0\u1edbc \u0111i ch\u1eafc ch\u1eafn trong khi ti\u1ebft ki\u1ec7m kho\u1ea3n l\u1edbn chi ph\u00ed cho nh\u1eefng c\u00f4ng vi\u1ec7c kh\u00e1c. \u0110\u1ec3 n\u1eafm r\u00f5 chi ti\u1ebft c\u1ee7a t\u1eebng c\u00e1ch l\u00e0m, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 t\u1edbi Sao Kim \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n c\u1ee5 th\u1ec3 h\u01a1n.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n