{"id":321730,"date":"2019-03-22T15:00:43","date_gmt":"2019-03-22T08:00:43","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321730"},"modified":"2022-04-13T03:52:16","modified_gmt":"2022-04-13T03:52:16","slug":"5-loi-ich-thiet-thuc-doi-voi-doanh-nghiep-nho-khi-xay-dung-thuong-hieu-bai-ban","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-loi-ich-thiet-thuc-doi-voi-doanh-nghiep-nho-khi-xay-dung-thuong-hieu-bai-ban\/","title":{"rendered":"5 L\u1ee3i \u00edch thi\u1ebft th\u1ef1c \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u1ecf khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n"},"content":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span> ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i m\u1ed9t v\u00e1n b\u00e0i h\u00ean xui m\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c tri\u1ec3n khai d\u1ef1a tr\u00ean nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 k\u1ebf ho\u1ea1ch b\u00e0i b\u1ea3n. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang v\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf, b\u1edfi n\u1ebfu \u201cl\u01a1 m\u01a1\u201d ngay t\u1eeb khi b\u01b0\u1edbc ch\u00e2n v\u00e0o th\u1ecb tr\u01b0\u1eddng, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1ecb nh\u1eefng con c\u00e1 l\u1edbn nu\u1ed1t ch\u1eedng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 l\u1ee3i \u00edch thi\u1ebft th\u1ef1c m\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> b\u00e0i b\u1ea3n mang t\u1edbi cho doanh nghi\u1ec7p nh\u1ecf m\u00e0 Sao Kim \u0111\u00fac k\u1ebft \u0111\u01b0\u1ee3c sau h\u00e0ng ngh\u00ecn d\u1ef1 \u00e1n t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Th\u1ebf n\u00e0o l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n?<\/span><\/h2>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng nh\u1eefng c\u1ea3m nh\u1eadn, \u1ea5n t\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t doanh nghi\u1ec7p hay m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh hi\u1ec7n nay, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi. Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i ngu\u1ed3n nh\u00e2n s\u1ef1 n\u00e0o c\u0169ng \u0111\u1ee7 kh\u1ea3 n\u0103ng, \u0111i\u1ec1u n\u00e0y d\u1eabn t\u1edbi th\u1ef1c t\u1ebf trong khi c\u00f3 nh\u1eefng doanh nghi\u1ec7p l\u00e0m th\u01b0\u01a1ng hi\u1ec7u theo m\u1ed9t quy tr\u00ecnh khoa h\u1ecdc, r\u00f5 r\u00e0ng, s\u1ed1 kh\u00e1c l\u1ea1i th\u1ef1c hi\u1ec7n theo c\u1ea3m t\u00ednh m\u1ed9t c\u00e1ch m\u01a1 h\u1ed3.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 b\u00e0i b\u1ea3n khi doanh nghi\u1ec7p tri\u1ec3n khai d\u1ef1a tr\u00ean nh\u1eefng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 c\u00e1c y\u1ebfu n\u1ed9i t\u1ea1i v\u00e0 ngo\u1ea1i sinh, \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean c\u00e1c b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh c\u1ea5u tr\u00fac n\u1ec1n m\u00f3ng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong>, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, \u0111o l\u01b0\u1eddng v\u00e0 hi\u1ec7u ch\u1ec9nh\u2026 T\u1eebng k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec1u ph\u1ea3i d\u1ef1a tr\u00ean nh\u1eefng c\u01a1 s\u1edf c\u1ee5 th\u1ec3 v\u00e0 nh\u1ea5t qu\u00e1n v\u1edbi nhau t\u1eeb khi b\u1eaft \u0111\u1ea7u. <\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> b\u00e0i b\u1ea3n s\u1ebd mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch thi\u1ebft th\u1ef1c \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf:<\/span><\/p>\n

1. Kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 chuy\u00ean nghi\u1ec7p<\/span><\/h2>\n

S\u1ef1 chuy\u00ean nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a th\u00f4ng qua t\u00ednh \u0111\u1ed9c l\u1eadp v\u00e0 c\u1ea3m gi\u00e1c nghi\u00eam t\u00fac cao \u0111\u1ed9 khi ti\u1ebfn h\u00e0nh m\u1ed9t c\u00f4ng vi\u1ec7c m\u00e0 b\u1ea3n th\u00e2n m\u00ecnh cho l\u00e0 \u01b0u ti\u00ean v\u00e0 c\u00f3 t\u1ea7m quan tr\u1ecdng th\u1ef1c thi. \u0110\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, \u1ea5n t\u01b0\u1ee3ng v\u1ec1 s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00f4 c\u00f9ng quan tr\u1ecdng khi n\u00f3 l\u00e0 c\u01a1 s\u1edf h\u00ecnh th\u00e0nh nh\u1eefng c\u1ea3m nh\u1eadn \u0111\u1ea7u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> b\u00e0i b\u1ea3n t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc v\u00e0 nh\u1ea5t qu\u00e1n m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m nh\u1eadn th\u00f4ng qua h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng, nh\u1eefng \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng \u0111\u1eb9p m\u1eaft, c\u00e1ch ti\u1ebfp \u0111\u00f3n ch\u1ec9n chu, t\u01b0 v\u1ea5n mua s\u1eafm \u0111\u1ed3ng b\u1ed9 v\u1edbi nh\u1eefng b\u00e0i qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb x\u1ee9ng \u0111\u00e1ng khi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m ho\u1eb7c tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5\u2026 <\/span><\/p>\n

To\u00e0n b\u1ed9 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 \u0111\u1ec1u kh\u00f4ng th\u1ec3 t\u1ef1 nhi\u00ean m\u00e0 c\u00f3, ho\u1eb7c kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean r\u1eddi r\u1ea1c theo \u00fd \u0111\u1ed3 ch\u1ee7 quan c\u1ee7a ch\u1ee7 doanh nghi\u1ec7p. Ch\u00fang ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ed3ng b\u1ed9 sau qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch t\u1ec9 m\u1ec9, x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, th\u1ebf m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 n\u1ed5i b\u1eadt h\u01a1n \u0111\u1ed1i th\u1ee7, kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ea7n g\u00ec v\u00e0 h\u1ecd tr\u00f4ng ch\u1edd \u0111i\u1ec1u g\u00ec t\u1eeb th\u01b0\u01a1ng hi\u1ec7u…<\/span><\/p>\n

\u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra nh\u1eefng cam k\u1ebft r\u00f5 r\u00e0ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch th\u00e2m nh\u1eadp v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

=>> Xem th\u00eam Quy tr\u00ecnh 7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p cho SME<\/a><\/span><\/span><\/p>\n

2. \u0110\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ghi nh\u1edb<\/span><\/h2>\n

N\u1ed7 l\u1ef1c cu\u1ed1i c\u00f9ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> ch\u00ednh l\u00e0 \u0111\u1ec3 kh\u00e1ch h\u00e0ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7 kh\u00e1c v\u00e0 lu\u00f4n nh\u1edb t\u1edbi b\u1ea1n trong m\u1ecdi ho\u00e0n c\u1ea3nh. V\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf, \u0111\u1ec3 \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u00e2m ni\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111i\u1ec1u n\u00e0y c\u00e0ng quan tr\u1ecdng. B\u1edfi v\u1eady, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng b\u00e0i b\u1ea3n, nh\u1eefng \u1ea5n t\u01b0\u1ee3ng v\u1ec1 b\u1ea1n c\u00e0ng r\u00f5 r\u00e0ng trong tr\u00ed nh\u1edb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

B\u1eb1ng c\u00e1ch \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, s\u00e1ng t\u1ea1o nh\u1eadn di\u1ec7n v\u00e0 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c marketing, truy\u1ec1n th\u00f4ng \u0111\u00fang \u0111\u1eafn, doanh nghi\u1ec7p s\u1ebd l\u00e0m n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c c\u00e1 t\u00ednh ri\u00eang, ph\u1ea3n \u00e1nh b\u1ea3n s\u1eafc, \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng quan v\u1edbi \u0111\u1ed1i th\u1ee7, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap h\u1ecd nh\u1eadn ra b\u1ea1n tr\u01b0\u1edbc m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111a d\u1ea1ng. <\/span><\/p>\n

B\u00f2 s\u1eefa by Boo v\u1edbi nh\u1eefng thi\u1ebft k\u1ebf th\u1eddi trang kh\u1ecfe kho\u1eafn, s\u00e1ng t\u1ea1o d\u00f9 sinh sau \u0111\u1ebb mu\u1ed9n c\u0169ng s\u1ebd kh\u00f4ng th\u1ec3 b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi m\u1ed9t Elise c\u00f4ng s\u1edf, thanh l\u1ecbch v\u00e0 tinh t\u1ebf. C\u1ed9ng c\u00e0 ph\u00ea theo phong c\u00e1ch ho\u00e0i ni\u1ec7m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng trong t\u00e2m tr\u00ed c\u00f4ng ch\u00fang so v\u1edbi Highland Coffee hi\u1ec7n \u0111\u1ea1i. \u0110\u00f3 ch\u00ednh l\u00e0 l\u1ee3i \u00edch m\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n mang l\u1ea1i. <\/span><\/p>\n

B\u1ea1n n\u1ea5u \u0103n ngon nh\u01b0ng kh\u00f4ng c\u00f3 \u0111\u1ed9ng th\u00e1i gi\u1edbi thi\u1ec7u m\u00f3n \u0103n \u0111\u00f3 t\u1edbi m\u1ecdi ng\u01b0\u1eddi, s\u1ebd ch\u1eb3ng c\u00f3 ai quan t\u00e2m ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ch\u00fang ra sao. N\u1ebfu ch\u1ec9 t\u1eadp trung v\u00e0o n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 kinh doanh m\u00e0 kh\u00f4ng ch\u00fa \u00fd t\u1edbi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, b\u1ea5t k\u1ec3 d\u00f9 s\u1ea3n ph\u1ea9m c\u00f3 t\u1ed1t t\u1edbi \u0111\u00e2u, doanh nghi\u1ec7p c\u0169ng kh\u00f4ng \u0111\u1ee7 s\u1ee9c thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"\"<\/span><\/p>\n

3. \u0110\u01b0\u1ee3c kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn<\/span><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u00f3 th\u1ec3 s\u1edf h\u1eefu m\u1ed9t logo v\u00e0 slogan \u1ea5n t\u01b0\u1ee3ng, nh\u01b0ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 to\u00e0n b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u. \u00cdt nh\u1ea5t, b\u1ea3n th\u00e2n b\u1ed9 nh\u1eadn di\u1ec7n c\u00f2n ph\u1ea3i bao g\u1ed3m c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng, \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng, nh\u1eadn di\u1ec7n \u0111i\u1ec3m b\u00e1n, bi\u1ec3n b\u1ea3ng\u2026 \u0110\u00e2y l\u00e0 m\u1ed9t sai l\u1ea7m m\u00e0 kh\u00f4ng \u00edt doanh nghi\u1ec7p m\u1eafc ph\u1ea3i, b\u1edfi t\u1eeb khi kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y b\u1ed9 nh\u1eadn di\u1ec7n \u0111\u00f3 cho t\u1edbi khi h\u1ecd quy\u1ebft \u0111\u1ecbnh d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 quay tr\u1edf l\u1ea1i v\u00e0o l\u1ea7n mua s\u1eafm ti\u1ebfp theo l\u00e0 c\u1ea3 m\u1ed9t qu\u00e3ng \u0111\u01b0\u1eddng r\u1ea5t d\u00e0i. <\/span><\/p>\n

Thi\u1ebfu \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1eadp trung ph\u1ee5c v\u1ee5; thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i v\u00e0 nh\u1ea5t qu\u00e1n; thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c marketing, li\u1ec7u doanh nghi\u1ec7p c\u00f3 hi\u1ec3u \u0111\u00fang nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p gi\u1ea3i ph\u00e1p v\u1edbi chi ph\u00ed ph\u00f9 h\u1ee3p?; thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, kh\u00e1ch h\u00e0ng n\u00e0o s\u1ebd t\u1ef1 m\u00ecnh thay \u0111\u1ed5i nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi \u0111\u1ec3 chuy\u1ec3n sang trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n?… <\/span><\/p>\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> b\u00e0i b\u1ea3n ph\u1ea3i bao g\u1ed3m \u0111\u1ea7y \u0111\u1ee7 t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3 \u0111\u1ec3 \u0111\u1ea1t t\u1edbi m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 c\u1ea3m x\u00fac t\u00edch c\u1ef1c v\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn, tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ebfu kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0 nghi\u00ean c\u1ee9u nghi\u00eam t\u00fac, doanh nghi\u1ec7p s\u1ebd s\u1edbm b\u1ecb kh\u00e1ch h\u00e0ng l\u00e3ng qu\u00ean v\u00e0 \u0111\u00e0o th\u1ea3i b\u1edfi th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

4. T\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi ch\u1ea5p nh\u1eadn chi ra s\u1ed1 ti\u1ec1n cao \u1edf m\u1ee9c \u0111\u00e1ng kinh ng\u1ea1c \u0111\u1ec3 s\u1edf h\u1eefu \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed9t chi\u1ebfc Lexus \u0111\u1eaft \u0111\u1ecf hay b\u1ed9 c\u00e1nh Chanel xa x\u1ec9, trong khi v\u1eabn t\u1ed3n t\u1ea1i nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng. L\u00fd do ch\u00ednh n\u1eb1m \u1edf gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u!<\/span><\/p>\n

M\u1eb7c d\u00f9 l\u00e0 v\u00ed d\u1ee5 t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, nh\u01b0ng b\u1ea1n \u0111\u1eebng qu\u00ean, m\u1ecdi doanh nghi\u1ec7p d\u00f9 l\u1edbn hay nh\u1ecf \u0111\u1ec1u ph\u1ea3i xu\u1ea5t ph\u00e1t t\u1eeb con s\u1ed1 0. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a r\u1eb1ng, doanh nghi\u1ec7p nh\u1ecf ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u1edd v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n. <\/span><\/p>\n

Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh, do \u0111\u00f3 ch\u00fang c\u1ea7n \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 qu\u1ea3n l\u00fd b\u1edfi m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ri\u00eang bi\u1ec7t, kh\u00e1c v\u1edbi c\u00e1ch qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng hay qu\u1ea3ng c\u00e1o. Nh\u1eefng doanh nghi\u1ec7p thi\u1ebfu kinh nghi\u1ec7m th\u01b0\u1eddng cho r\u1eb1ng qu\u1ea3ng c\u00e1o l\u00e0 c\u00f4ng c\u1ee5 duy nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft t\u1edbi doanh nghi\u1ec7p. Th\u1ebf nh\u01b0ng, n\u1ebfu qu\u1ea3ng c\u00e1o kh\u00f4ng theo \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c trong t\u1ed5ng th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u s\u1ebd tr\u1edf n\u00ean ph\u1ea3n c\u1ea3m v\u00e0 r\u1eddi r\u1ea1c trong m\u1eaft kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft s\u00e1ch v\u1ec1 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hay k\u1ebf ho\u1ea1ch n\u00e0o \u0111\u00f3 trong chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"\"<\/span><\/p>\n

5. T\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng<\/span><\/h2>\n

Ch\u00fang t\u00f4i mu\u1ed1n nh\u1ea5n m\u1ea1nh t\u1edbi t\u00ednh b\u1ec1n v\u1eefng, b\u1edfi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i theo su\u1ed1t s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p v\u00e0 ch\u1ec9 k\u1ebft th\u00fac khi doanh nghi\u1ec7p ch\u1ea5m d\u1ee9t ho\u1ea1t \u0111\u1ed9ng. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u1ee7 s\u1ee9c ch\u1ed1ng ch\u1ecdi v\u1edbi kh\u00f3 kh\u0103n, th\u1eadm ch\u00ed l\u00e0 kh\u1ee7ng ho\u1ea3ng sau n\u00e0y.\u00a0<\/span><\/p>\n

V\u1edbi \u0111\u1eb7c th\u00f9 ng\u00e2n s\u00e1ch c\u00f2n h\u1ea1n ch\u1ebf, nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf ch\u1ec9 \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o m\u1ed9t s\u1ed1 th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh m\u00e0 thi\u1ebfu \u0111i t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n. Trong khi \u0111\u00f3, ngay t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i kh\u00f4ng ng\u1eebng \u0111\u1ea9y m\u1ea1nh chi ph\u00ed qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. S\u1ee9c \u00e9p c\u1ea1nh tranh l\u1edbn \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p nh\u1ecf c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n v\u00e0 \u00e1p d\u1ee5ng l\u00e2u d\u00e0i.<\/span><\/p>\n

L\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ngay th\u1eddi gian \u0111\u1ea7u, nh\u01b0ng ai d\u00e1m ch\u1eafc \u1ea5n t\u01b0\u1ee3ng m\u00e0 b\u1ea1n \u0111\u1ec3 l\u1ea1i trong \u0111\u1ea7u h\u1ecd th\u1ef1c s\u1ef1 \u0111\u00fang nh\u01b0 b\u1ea1n mong mu\u1ed1n kh\u00f4ng, li\u1ec7u h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c l\u1ef1a ch\u1ecdn b\u1ea1n hay chuy\u1ec3n sang th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ed1i \u0111\u1ea7u \u0111\u01b0\u1ee3c v\u1edbi s\u1ef1 thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng c\u1ee7a \u0111\u1ed1i th\u1ee7 hay kh\u00f4ng\u2026 <\/span><\/p>\n

T\u00f3m l\u1ea1i, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f4ng \u0111\u01a1n gi\u1ea3n c\u1ea7n c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng gi\u1ea3i ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u, b\u1eb1ng nh\u1eefng t\u00ednh to\u00e1n ch\u1eb7t ch\u1ebd. \u0110\u00e2y kh\u00f4ng ph\u1ea3i cu\u1ed9c ch\u01a1i cho nh\u1eefng doanh nghi\u1ec7p c\u00f3 t\u1ea7m nh\u00ecn ng\u1eafn h\u1ea1n v\u00e0 lu\u00f4n ng\u1ea1i \u0111\u1ea7u t\u01b0.<\/span><\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n