{"id":321750,"date":"2019-03-22T10:50:24","date_gmt":"2019-03-22T03:50:24","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321750"},"modified":"2019-03-22T10:51:03","modified_gmt":"2019-03-22T03:51:03","slug":"doanh-nghiep-nho-chien-thang-nguoi-khong-lo-bang-xay-dung-thuong-hieu-chuyen-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/doanh-nghiep-nho-chien-thang-nguoi-khong-lo-bang-xay-dung-thuong-hieu-chuyen-nghiep\/","title":{"rendered":"Doanh nghi\u1ec7p nh\u1ecf chi\u1ebfn th\u1eafng ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3 b\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">\u201cNh\u1ecf nh\u01b0ng c\u00f3 v\u00f5\u201d l\u00e0 c\u00e2u n\u00f3i c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf trong t\u01b0\u01a1ng quan v\u1edbi nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 \u0111\u00e3 c\u00f3 th\u00e2m ni\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i th\u1ebf ri\u00eang c\u00f3 v\u00e0 <\/span><span style=\"font-weight: 400;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span> b\u00e0i b\u1ea3n<\/span><span style=\"font-weight: 400;\">, doanh nghi\u1ec7p nh\u1ecf ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 chi\u1ebfm th\u1ecb ph\u1ea7n t\u1ea1i n\u01a1i m\u00e0 nh\u1eefng \u0111\u1ed1i th\u1ee7 l\u1edbn \u0111\u00e3 chi\u1ebfm \u0111\u00f3ng. <\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Doanh nghi\u1ec7p nh\u1ecf c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf g\u00ec?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Sinh sau \u0111\u1ebb mu\u1ed9n, th\u1ebf nh\u01b0ng nh\u1eefng doanh nghi\u1ec7p nh\u1ecf l\u1ea1i s\u1edf h\u1eefu nh\u1eefng l\u1ee3i th\u1ebf \u0111\u00e1ng g\u1eddm m\u00e0 kh\u00f4ng ph\u1ea3i \u201c\u00f4ng l\u1edbn\u201d n\u00e0o c\u0169ng c\u00f3 \u0111\u01b0\u1ee3c. <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400; color: #000000;\">Th\u1ee9 nh\u1ea5t, khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng t\u1ea1i m\u1ed9t ph\u00e2n kh\u00fac nh\u1ea5t \u0111\u1ecbnh, doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u1ed1i \u0111\u1ea7u tr\u1ef1c di\u1ec7n b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u00f2n b\u1ecf ng\u1ecf \u0111\u1ec3 t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t v\u00e0 gi\u00e0nh th\u1ecb ph\u1ea7n. <\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">Th\u1ee9 hai, doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng ch\u1ec9 t\u1eadp trung t\u1ea1i m\u1ed9t \u0111\u1ecba ph\u01b0\u01a1ng nh\u1ea5t \u0111\u1ecbnh n\u00ean c\u00f3 s\u1ef1 am hi\u1ec3u v\u1ec1 \u0111\u1eb7c th\u00f9 c\u1ee7a th\u1ecb tr\u01b0\u1eddng mang t\u00ednh khu v\u1ef1c, t\u1eeb \u0111\u00f3 tr\u1edf th\u00e0nh ng\u01b0\u1eddi nhanh nh\u1ea1y h\u01a1n trong vi\u1ec7c th\u00edch \u1ee9ng v\u00e0 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng trong khu v\u1ef1c \u0111\u00f3.<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">Th\u1ee9 ba, doanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c d\u1ecbch v\u1ee5 v\u1edbi t\u1ed1c \u0111\u1ed9 cao h\u01a1n, b\u1edfi vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c quy tr\u00ecnh, ch\u00ednh s\u00e1ch trao \u0111\u1ed5i, mua b\u00e1n, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec1u di\u1ec5n ra m\u1ed9t c\u00e1ch linh ho\u1ea1t, thay v\u00ec c\u1ee9ng nh\u1eafc theo \u0111\u00fang nguy\u00ean t\u1eafc nh\u01b0 \u00a0c\u00e1c doanh nghi\u1ec7p l\u1edbn.<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">Th\u1ee9 t\u01b0, v\u1edbi \u0111\u1eb7c th\u00f9 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f4ng qu\u00e1 l\u1edbn, doanh nghi\u1ec7p nh\u1ecf d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i m\u1eadt thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng theo kh\u00eda c\u1ea1nh c\u00e1 nh\u00e2n, c\u00f3 c\u01a1 h\u1ed9i l\u1eafng nghe c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 th\u1ea5u hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p nh\u1ecf h\u00ecnh th\u00e0nh v\u00e0 c\u1ee7ng c\u1ed1 \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/li>\n<li><span style=\"font-weight: 400; color: #000000;\">Cu\u1ed1i c\u00f9ng, \u1edf quy m\u00f4 nh\u1ecf v\u1edbi b\u1ed9 m\u00e1y \u0111\u01a1n gi\u1ea3n, doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u1eadp trung s\u1ea3n xu\u1ea5t, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m k\u1ecbp th\u1eddi khi c\u1ea7n thi\u1ebft.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">= &gt;&gt; Tham kh\u1ea3o th\u00eam <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/blog\/5-loi-the-dang-gom-cua-quy-mo-nho-khi-xay-dung-thuong-hieu\/\">5 l\u1ee3i th\u1ebf \u0111\u00e1ng g\u1eddm c\u1ee7a quy m\u00f4 nh\u1ecf khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-321751\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/2639_sme.jpg\" alt=\"\" width=\"750\" height=\"393\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/2639_sme.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/2639_sme-80x42.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/h2>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u00ed quy\u1ebft x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p nh\u1ecf<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">1. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p l\u1edbn n\u00e0o c\u0169ng \u0111\u1ee7 kh\u1ea3 n\u0103ng trong vi\u1ec7c ph\u1ee5c v\u1ee5 t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, b\u1edfi v\u1eady \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i m\u1ed9t ph\u00e2n kh\u00fac nh\u1ea5t \u0111\u1ecbnh l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c doanh nghi\u1ec7p nh\u1ecf n\u00ean l\u00e0m. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch (niche market) l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf nh\u01b0ng \u0111\u1eb7c bi\u1ec7t so v\u1edbi to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng, \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh khi c\u00f3 nh\u1eefng nhu c\u1ea7u ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng b\u1edfi c\u00e1c nh\u00e0 cung c\u1ea5p l\u1edbn. Th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh khi c\u00f3 m\u1ed9t nh\u00f3m nh\u1ecf c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Trong khi c\u00e1c doanh nghi\u1ec7p l\u1edbn xem nh\u1eb9 ho\u1eb7c b\u1ecf qua th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u00ec ngh\u0129 r\u1eb1ng ti\u1ec1m n\u0103ng c\u1ee7a ch\u00fang l\u00e0 qu\u00e1 nh\u1ecf th\u00ec \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 cho nh\u1eefng doanh nghi\u1ec7p nh\u1ecf. Thay v\u00ec n\u1ed7 l\u1ef1c t\u1eadp trung v\u00e0o m\u1ed9t ph\u1ea7n nh\u1ecf c\u1ee7a th\u1ecb tr\u01b0\u1eddng l\u1edbn, h\u00e3y t\u1eadp trung v\u00e0o ph\u1ea7n l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng nh\u1ecf!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Trong 10 n\u0103m \u0111\u1ea7u th\u00e0nh l\u1eadp, Lencii &#8211; th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang h\u1ecdc \u0111\u01b0\u1eddng c\u1ee7a c\u00f4ng ty Th\u00e1i Tu\u1ea5n \u0111\u00e3 b\u1ee9t ph\u00e1 th\u00e0nh c\u00f4ng khi cho ra m\u1eaft c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3ng ph\u1ee5c h\u1ecdc sinh \u201cs\u00e0nh \u0111i\u1ec7u\u201d, \u201cphong c\u00e1ch\u201d cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecdc sinh con nh\u00e0 kh\u00e1 gi\u1ea3. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00f4ng m\u1ed9t c\u00f4ng ty n\u00e0o tr\u01b0\u1edbc \u0111\u00f3 d\u00e1m l\u00e0m v\u00ec h\u1ecd lu\u00f4n ngh\u0129 r\u1eb1ng \u201ch\u1ecdc sinh kh\u00f4ng c\u00f3 ti\u1ec1n\u201d. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">T\u01b0\u01a1ng t\u1ef1, Trung Nguy\u00ean c\u0169ng nh\u1eafm v\u00e0o t\u1ea7ng l\u1edbp trung l\u01b0u \u0111ang l\u00ean thay v\u00ec c\u00e1c s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea gi\u00e1 r\u1ebb \u0111\u1ec3 thay \u0111\u1ed5i ho\u00e0n to\u00e0n th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam; Tribeco n\u1ed5i b\u1eadt v\u1edbi s\u1ea3n ph\u1ea9m s\u1eefa \u0111\u1eadu n\u00e0nh \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng, T\u00e2n Hi\u1ec7p Ph\u00e1t \u0111i \u0111\u1ea7u trong ng\u00e1ch th\u1ecb tr\u01b0\u1eddng th\u1ee9c u\u1ed1ng tr\u00e0 xanh\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng ng\u00e1ch m\u00e0 doanh nghi\u1ec7p nh\u1ecf l\u1ef1a ch\u1ecdn c\u1ea7n ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau ch\u00ed nh\u01b0 \u00edt \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng, c\u00f3 s\u1ee9c mua v\u00e0 quy m\u00f4 \u0111\u1ee7 \u0111\u1ec3 sinh l\u1eddi. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p duy tr\u00ec \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng ngay c\u1ea3 khi c\u00f3 s\u1ef1 nh\u00fang tay c\u1ee7a c\u00e1c \u201c\u00f4ng l\u1edbn\u201d v\u00e0 s\u1ef1 thay \u0111\u1ed5i theo xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng. \u00a0\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"size-full wp-image-321752\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/marketingsegmentation_189561.jpg\" alt=\"\" width=\"750\" height=\"421\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/marketingsegmentation_189561.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/marketingsegmentation_189561-80x45.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">2. \u0110\u1ea7u t\u01b0 v\u00e0o h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng l\u00e0 c\u1ea7n thi\u1ebft v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u b\u1ea5t k\u1ec3 l\u1edbn nh\u1ecf, nh\u01b0ng ch\u00fang c\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng mu\u1ed9n m\u00e0ng. L\u00fd do b\u1edfi n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng d\u1ea5u hi\u1ec7u nh\u1eadn di\u1ec7n r\u00f5 r\u00e0ng, kh\u00e1ch h\u00e0ng th\u1eadm ch\u00ed c\u00f2n kh\u00f4ng nh\u1edb n\u1ed5i b\u1ea1n l\u00e0 ai ch\u1ee9 ch\u01b0a c\u1ea7n \u0111\u1ec1 c\u1eadp t\u1edbi nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00e1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf cho r\u1eb1ng x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n m\u1ed9t t\u00ean g\u1ecdi, logo, slogan l\u00e0 \u0111\u1ee7. Nh\u01b0ng \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n c\u00f3 nhi\u1ec1u h\u01a1n th\u1ebf. M\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i k\u1ec3 tr\u00ean v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n t\u1ea1i v\u0103n ph\u00f2ng, t\u1ea1i \u0111i\u1ec3m b\u00e1n, tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m marketing, tr\u00ean s\u1ea3n ph\u1ea9m\u2026 <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Ch\u00fang ph\u1ea3i \u0111\u01b0\u1ee3c xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u1eb7c tr\u01b0ng ng\u00e0nh, t\u1eeb gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, tu\u00e2n theo nh\u1eefng nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf chung v\u00e0 \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i. \u0110\u1eb7c bi\u1ec7t, doanh nghi\u1ec7p nh\u1ecf c\u1ea7n tr\u00e1nh s\u1ef1 \u1ea3nh h\u01b0\u1edfng t\u1eeb nh\u1eadn di\u1ec7n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, ho\u1eb7c tr\u00e1nh b\u1eaft ch\u01b0\u1edbc h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3, b\u1edfi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i l\u00e0 duy nh\u1ea5t v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n ri\u00eang.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u1eebng qu\u00ean x\u00e2y d\u1ef1ng Brand Guidelines \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n tu\u00e2n th\u1ee7 \u0111\u00fang c\u00e1c nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf v\u00e0 s\u1eed d\u1ee5ng <strong>nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng.<\/span><\/p>\n<figure id=\"attachment_321754\" aria-describedby=\"caption-attachment-321754\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-321754\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/phoi-canh-thiet-ke-bo-nhan-dien-cip-aqua1523953442.jpg\" alt=\"\" width=\"750\" height=\"562\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/phoi-canh-thiet-ke-bo-nhan-dien-cip-aqua1523953442.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/phoi-canh-thiet-ke-bo-nhan-dien-cip-aqua1523953442-80x60.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-321754\" class=\"wp-caption-text\"><em><span style=\"color: #000000;\">\u1ee8ng d\u1ee5ng nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng th\u01b0\u01a1ng hi\u1ec7u Aqua Group do Sao Kim s\u00e1ng t\u1ea1o<\/span><\/em><\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">3. Ch\u00fa tr\u1ecdng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng, m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt, k\u1ebf ho\u1ea1ch ph\u1ee5c v\u1ee5 cho x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u1ea7n ph\u1ea3i d\u1ef1a tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng quan tr\u1ecdng b\u1eadc nh\u1ea5t, \u0111\u00f3 ch\u00ednh l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">D\u00f9 ra \u0111\u1eddi sau khi Coca Cola \u0111\u00e3 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng, Pepsi v\u1eabn t\u1ef1 tin \u0111\u1ed1i \u0111\u1ea7u v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y b\u1edfi h\u1ecd d\u00e1m ch\u1eafc s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng h\u1ec1 thua k\u00e9m, th\u1eadm ch\u00ed c\u00f2n t\u1ed1t h\u01a1n c\u1ea3 Coca Cola. S\u1ea3n ph\u1ea9m l\u00e0 th\u1ee9 c\u00f3 tr\u01b0\u1edbc khi th\u01b0\u01a1ng hi\u1ec7u ra \u0111\u1eddi, b\u1edfi v\u1eady \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 \u0111\u1ee7 s\u1ee9c \u0111\u00e1nh b\u1ea1i nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3, doanh nghi\u1ec7p nh\u1ecf c\u1ea7n t\u1eadp trung \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ea3n xu\u1ea5t, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kh\u00f4ng ng\u1eebng c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m &#8211; d\u1ecbch v\u1ee5. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">M\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd h\u01a1n c\u1ea3, xu h\u01b0\u1edbng mua s\u1eafm v\u00e0 ti\u00eau d\u00f9ng c\u1ee7a c\u00f4ng ch\u00fang kh\u00f4ng bao gi\u1edd c\u1ed1 \u0111\u1ecbnh, b\u1edfi v\u1eady ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t c\u00f2n c\u1ea7n \u0111i k\u00e8m v\u1edbi vi\u1ec7c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u m\u1edbi v\u00e0 t\u0103ng cao c\u1ee7a kh\u00e1ch h\u00e0ng. Marketing s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 doanh nghi\u1ec7p t\u00ecm hi\u1ec3u nh\u1eefng nhu c\u1ea7u \u0111\u00f3 v\u00e0 s\u00e1ng t\u1ea1o n\u00ean nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi. Ch\u1eb3ng h\u1ea1n nh\u01b0 vi\u1ec7c OMO li\u00ean t\u1ee5c cho ra \u0111\u1eddi nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 OMO Matic d\u00f9ng cho m\u00e1y gi\u1eb7t, OMO m\u1ed9t l\u1ea7n x\u1ea3 \u0111\u00e3 s\u1ea1ch, OMO k\u1ebft h\u1ee3p v\u1edbi n\u01b0\u1edbc x\u1ea3 v\u1ea3i Comfort&#8230;<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">4. Marketing kh\u00f4n ngoan<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i c\u1ee9 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng th\u00ec th\u01b0\u01a1ng hi\u1ec7u s\u1ebd chi\u1ebfn th\u1eafng, \u0111\u00f3 ch\u1ec9 l\u00e0 n\u1ec1n t\u1ea3ng ch\u1eafc ch\u1eafn \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng c\u00e1c<strong> chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/strong>. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p ph\u1ea3i bi\u1ebft c\u00e1ch l\u00e0m marketing m\u1ed9t c\u00e1ch th\u00f4ng minh, b\u1edfi ng\u01b0\u1eddi chi\u1ebfn th\u1eafng trong cu\u1ed9c \u0111ua n\u00e0y kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00f3 m\u1ed9t ngu\u1ed3n t\u00e0i ch\u00ednh h\u00f9ng h\u1eadu.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Pepsi \u0111\u00e3 th\u1ef1c hi\u1ec7n m\u1ed9t lo\u1ea1t kh\u1ea3o s\u00e1t m\u00f9 khi \u0111\u1ec3 kh\u00e1ch h\u00e0ng u\u1ed1ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u00e0 Coca Cola trong khi b\u1ecb b\u1ecbt m\u1eaft. K\u1ebft qu\u1ea3 cho th\u1ea5y, ng\u01b0\u1eddi d\u00f9ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a Pepsi h\u01a1n b\u1edfi ng\u1ecdt h\u01a1n v\u00e0 \u00edt n\u1ed3ng h\u01a1n. B\u1eb1ng c\u00e1ch n\u00e0y, Pepsi \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi. \u0110\u1eb7c bi\u1ec7t h\u01a1n, h\u1ecd \u0111\u00e3 \u0111\u1ea9y \u0111\u1ed1i th\u1ee7 v\u00e0o m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng khi Coca Cola c\u1ed1 nghi\u00ean c\u1ee9u ra New Coke nhi\u1ec1u ng\u1ecdt v\u00e0 \u00edt n\u1ed3ng nh\u01b0ng v\u1ea5p ph\u1ea3i s\u1ef1 ph\u1ea3n \u0111\u1ed1i d\u1eef d\u1ed9i c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho cho s\u1ef1 chi\u1ebfn th\u1eafng nh\u1edd v\u00e0o marketing kh\u00f4n ngoan c\u1ee7a doanh nghi\u1ec7p nh\u1ecf.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Marketing \u0111a k\u00eanh l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u cho doanh nghi\u1ec7p \u0111\u1ec3 h\u1ea1n ch\u1ebf chi ph\u00ed. Thay v\u00ec d\u1ed3n h\u1ebft ngu\u1ed3n l\u1ef1c v\u00e0o m\u1ed9t k\u00eanh duy nh\u1ea5t, marketer c\u00f3 th\u1ec3 t\u1ed1i \u01b0u v\u00e0 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing b\u1eb1ng c\u00e1c k\u00eanh kh\u00e1c nhau, mi\u1ec5n ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Th\u00eam v\u00e0o \u0111\u00f3, marketing ki\u1ec3u \u201cdu k\u00edch\u201d c\u0169ng l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c m\u00e0 doanh nghi\u1ec7p nh\u1ecf n\u00ean tham kh\u1ea3o. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m c\u00f2n kh\u00e1 m\u1edbi m\u1ebb, nh\u01b0ng ch\u00fang th\u1ef1c s\u1ef1 l\u00e0 gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n ng\u00e2n s\u00e1ch c\u00f2n h\u1ea1n h\u1eb9p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-321755\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/Bold-Ads-Example-3.jpg\" alt=\"\" width=\"700\" height=\"466\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/Bold-Ads-Example-3.jpg 700w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/Bold-Ads-Example-3-80x53.jpg 80w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 marketing v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3u du k\u00edch<\/span><\/span><\/em><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">5. C\u00e1 nh\u00e2n h\u00f3a m\u1ecdi kh\u00eda c\u1ea1nh t\u01b0\u01a1ng t\u00e1c<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, linh ho\u1ea1t trong d\u1ecbch v\u1ee5 v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng l\u00e0 l\u1ee3i th\u1ebf c\u1ee7a nh\u1eefng doanh nghi\u1ec7p nh\u1ecf, do \u0111\u00f3 c\u00e1 nh\u00e2n h\u00f3a m\u1ecdi kh\u00eda c\u1ea1nh t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 t\u1ea1o li\u00ean k\u1ebft c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft trong ti\u1ebfn tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">V\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong t\u1ea7m ki\u1ec3m so\u00e1t, ch\u1ee7 doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n c\u00f4ng c\u00e1c nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, ho\u1eb7c ph\u00e2n chia t\u1eebng kh\u00e2u ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd \u0111\u1ec1u h\u00e0i l\u00f2ng v\u00e0 \u0111\u00e1ng nh\u1edb. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Tu\u00e2n theo quy t\u1eafc chung th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, tuy nhi\u00ean \u0111\u00f4i khi kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y nh\u1eefng quy t\u1eafc \u0111\u00f3 l\u00e0 c\u1ee9ng nh\u1eafc, r\u1eafc r\u1ed1i v\u00e0 m\u1ea5t th\u1eddi gian, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p kh\u1ea9n c\u1ea5p. Doanh nghi\u1ec7p nh\u1ecf ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u1eaft b\u1ecf kh\u00e2u trung gian khi kh\u00f4ng c\u1ea7n thi\u1ebft. V\u00ec v\u1eady, linh ho\u1ea1t trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 l\u1ee3i \u00edch \u0111\u01b0\u1ee3c \u0111\u1ec1 cao. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 c\u1ea3m gi\u00e1c m\u1ed7i th\u00e0nh vi\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n, lu\u00f4n l\u1eafng nghe nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p, thay v\u00ec ng\u01b0\u1eddi cung c\u1ea5p s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u \u0111\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua t\u1eebng cu\u1ed9c n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp, t\u01b0 v\u1ea5n qua \u0111i\u1ec7n tho\u1ea1i hay qua email ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng&#8230; <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u1eb7ng L\u00ea Nguy\u00ean V\u0169 &#8211; CEO c\u1ee7a c\u00e0 ph\u00ea Trung Nguy\u00ean \u0111\u00e3 b\u00e0y t\u1ecf ni\u1ec1m t\u1ef1 h\u00e0o d\u00e2n t\u1ed9c v\u00e0 tha thi\u1ebft k\u00eau g\u1ecdi ng\u01b0\u1eddi Vi\u1ec7t s\u1eed d\u1ee5ng h\u00e0ng Vi\u1ec7t khi cho ra \u0111\u1eddi Caf\u00e9 G7 \u0111\u1ec3 \u0111\u1ed1i \u0111\u1ea7u v\u1edbi Nestl\u00e9 b\u1eb1ng nh\u1eefng b\u1ee9c \u201ct\u00e2m th\u01b0\u201d k\u00e8m trong t\u1eebng h\u1ed9p s\u1ea3n ph\u1ea9m. Ch\u00fang \u0111\u1ec1u b\u1eaft \u0111\u1ea7u b\u1eb1ng \u201cK\u00ednh th\u01b0a qu\u00fd \u0111\u1ed3ng b\u00e0o!\u201d. Khi \u0111\u00e3 c\u00f3 s\u1ef1 li\u00ean k\u1ebft t\u00ecnh c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng, s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n \u0111\u1ec3 doanh nghi\u1ec7p thuy\u1ebft ph\u1ee5c h\u1ecd g\u1eafn b\u00f3 v\u00e0 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng b\u00ed quy\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p nh\u1ecf v\u01b0\u1ee3t qua kh\u1ecfi c\u00e1i b\u00f3ng c\u1ee7a nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 \u0111\u1ec3 ghi d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. V\u1edbi kinh nghi\u1ec7m h\u1ee3p t\u00e1c c\u00f9ng h\u01a1n 3000 doanh nghi\u1ec7p l\u1edbn nh\u1ecf, Sao Kim c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n nh\u1eefng t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u trong vi\u1ec7c<strong> x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p. H\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i ngay t\u1eeb b\u00e2y gi\u1edd \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 nh\u1eefng \u0111i\u1ec1u h\u1eefu \u00edch nh\u1ea5t.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-buoc-de-trien-khai-xay-dung-thuong-hieu-manh-hieu-qua\/\">5 B\u01b0\u1edbc \u0111\u1ec3 tri\u1ec3n khai x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh hi\u1ec7u qu\u1ea3<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/4-buoc-danh-gia-nhanh-hien-trang-thuong-hieu-doanh-nghiep\/\">4 b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 nhanh hi\u1ec7n trang th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_121119552\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/tuvanthuonghieu.vn\" target=\"_blank\" rel=\"dofollow\" title=\"t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u\">T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/nhandienthuonghieu.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cNh\u1ecf nh\u01b0ng c\u00f3 v\u00f5\u201d l\u00e0 c\u00e2u n\u00f3i c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf trong t\u01b0\u01a1ng quan v\u1edbi nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 \u0111\u00e3 c\u00f3 th\u00e2m ni\u00ean tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng nh\u1eefng l\u1ee3i th\u1ebf ri\u00eang c\u00f3 v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n, doanh nghi\u1ec7p nh\u1ecf ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":321751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[114,514,19],"class_list":["post-321750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-nhn-din-thng-hiu","tag-tu-van-xay-dung-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":797,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321750"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321751"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}