{"id":321756,"date":"2019-03-24T10:51:57","date_gmt":"2019-03-24T03:51:57","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321756"},"modified":"2019-03-22T11:18:31","modified_gmt":"2019-03-22T04:18:31","slug":"khi-nao-doanh-nghiep-cua-ban-can-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/khi-nao-doanh-nghiep-cua-ban-can-xay-dung-thuong-hieu\/","title":{"rendered":"Khi n\u00e0o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kh\u00f4ng kh\u00f3 \u0111\u1ec3 th\u1ea5y cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111ang b\u00f9ng n\u1ed5 \u1edf kh\u1eafp c\u00e1c m\u1eb7t tr\u1eadn v\u00e0 di\u1ec5n ra tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. B\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n ngh\u0129 t\u1edbi chi\u1ebfn l\u01b0\u1ee3c <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span> n\u1ebfu mu\u1ed1n duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng. V\u1eady, th\u1eddi \u0111i\u1ec3m n\u00e0o th\u00edch h\u1ee3p nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh n\u00e0y? <\/span><\/p>\n<h2>1. Nh\u1eefng quan \u0111i\u1ec3m m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn th\u01b0\u1eddng hi\u1ec3u sai:<\/h2>\n<ul>\n<li>\n<h3><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 nhi\u1ec1u ti\u1ec1n<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> nghe c\u00f3 v\u1ebb to t\u00e1t v\u00e0 r\u1ea5t t\u1ed1n k\u00e9m, \u0111\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng doanh nghi\u1ec7p nh\u1ecf c\u00f3 ngu\u1ed3n ng\u00e2n s\u00e1ch h\u1ea1n h\u1eb9p. Trong khi \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u1ea1i kh\u00f4ng mang t\u1edbi hi\u1ec7u qu\u1ea3 t\u1ee9c th\u00ec nh\u01b0 c\u00e1c qu\u1ea3ng c\u00e1o hay ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i. Vi\u1ec7c chi ra m\u1ed9t kho\u1ea3n ti\u1ec1n khi ch\u01b0a nh\u00ecn th\u1ea5y ngay l\u1ee3i \u00edch th\u01b0\u1eddng khi\u1ebfn doanh nghi\u1ec7p \u0111\u1eafn \u0111o v\u00e0 ch\u1ea7n ch\u1eeb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 th\u1ef1c l\u00e0 ng\u00e2n s\u00e1ch ch\u1ec9 d\u1ed3i d\u00e0o khi vi\u1ec7c kinh doanh th\u00e0nh c\u00f4ng, nh\u01b0ng kinh doanh kh\u00f4ng th\u1ec3 thu\u1eadn l\u1ee3i n\u1ebfu thi\u1ebfu \u0111i th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi v\u1eady, kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 nhi\u1ec1u ti\u1ec1n, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u, mi\u1ec5n \u0111\u1ea3m b\u1ea3o nu\u00f4i d\u01b0\u1ee1ng v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c c\u00e1c \u00fd t\u01b0\u1edfng chi\u1ebfn l\u01b0\u1ee3c. \u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-321758\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/1400698522-correct-answers-to-how-will-you-use-my-money.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/1400698522-correct-answers-to-how-will-you-use-my-money.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/1400698522-correct-answers-to-how-will-you-use-my-money-80x53.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li>\n<h3><strong>Ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t t\u1ef1 kh\u1eafc s\u1ebd c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Li\u1ec7u c\u00f3 ai d\u00e1m \u0111\u1ea3m b\u1ea3o r\u1eb1ng kem c\u1ee7a Baskin Robbins l\u00e0 ngon nh\u1ea5t, nh\u01b0ng \u0111\u00f3 l\u1ea1i l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh tr\u00ean th\u1ebf gi\u1edbi. N\u1ebfu tham gia kh\u1ea3o s\u00e1t m\u00f9, li\u1ec7u b\u1ea1n c\u00f3 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c s\u1eefa c\u1ee7a TH True milk, Vinamilk v\u00e0 Dutch Lady? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u \u0111\u00f3 ch\u1ee9ng t\u1ecf gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Ch\u1ea5t l\u01b0\u1ee3ng ch\u1ec9 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng h\u01a1n. B\u1edfi v\u1eady, s\u1ebd l\u00e0 sai l\u1ea7m n\u1ebfu b\u1ea1n cho r\u1eb1ng ch\u1ec9 c\u1ea7n c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t, m\u1ecdi ng\u01b0\u1eddi t\u1ef1 kh\u1eafc s\u1ebd ngh\u0129 t\u1edbi b\u1ea1n.<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Doanh nghi\u1ec7p nh\u1ecf kh\u00f4ng c\u1ea7n l\u00e0m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ho\u00e0n to\u00e0n sai! Doanh nghi\u1ec7p nh\u1ecf s\u1ebd kh\u00f4ng th\u1ec3 s\u1ed1ng s\u00f3t tr\u01b0\u1edbc s\u1ee9c \u00e9p t\u1eeb nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 n\u1ebfu kh\u00f4ng t\u1ea1o ra cho m\u00ecnh m\u1ed9t ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1ea1n c\u1ea7n ph\u1ea3i kh\u1eb3ng \u0111\u1ecbnh nh\u1eefng \u0111\u1eb7c tr\u01b0ng ri\u00eang \u0111\u1ec3 kh\u00e1ch h\u00e0ng ghi nh\u1edb b\u1ea1n, l\u00e0m g\u00ec \u0111\u00f3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7, v\u00e0 \u201cl\u00e0m g\u00ec \u0111\u00f3\u201d \u1edf \u0111\u1ea5y ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"color: #000000;\"><em>=&gt;&gt; Xem th\u00eam: <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/blog\/doanh-nghiep-nho-co-can-toi-chien-luoc-thuong-hieu\/\">Doanh nghi\u1ec7p nh\u1ecf c\u00f3 c\u1ea7n t\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?<\/a><\/em><\/span><\/p>\n<ul>\n<li>\n<h3><strong>B\u00e1n h\u00e0ng tr\u01b0\u1edbc, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u sau<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1ea1n \u0111\u1ecbnh l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng khi ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u? Kh\u00f4ng c\u00f3 nh\u1eadn di\u1ec7n ri\u00eang, kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh \u0111\u1ed9t ph\u00e1, kh\u00f4ng c\u00f3 m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ed3ng b\u1ed9, li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 tin t\u01b0\u1edfng b\u1ea1n? Ngay c\u1ea3 khi b\u1ea1n cho r\u1eb1ng t\u1ef1 m\u00ecnh rao b\u00e1n c\u0169ng \u0111\u1ee7 hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u00ecnh ph\u1ea3i l\u00e0m qu\u1ea3ng c\u00e1o ra sao \u0111\u1ec3 kh\u00f4ng g\u00e2y ph\u1ea3n c\u1ea3m v\u00e0 \u0111\u1ee7 s\u1ee9c thuy\u1ebft ph\u1ee5c. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e1n h\u00e0ng tr\u01b0\u1edbc c\u00f3 th\u1ec3 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ee9c kh\u1eafc, nh\u01b0ng kh\u00f4ng gi\u00fap b\u1ea1n duy tr\u00ec \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng kinh doanh l\u00e2u d\u00e0i. <\/span><\/p>\n<h2><i>2.\u00a0<\/i>Th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<ul>\n<li>\n<h3>Suy ngh\u0129 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb khi doanh nghi\u1ec7p ra \u0111\u1eddi<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp ph\u00eda tr\u00ean, doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ee3i \u0111\u1ebfn khi c\u00f3 ng\u00e2n s\u00e1ch d\u1ed3i d\u00e0o m\u1edbi b\u1eaft tay v\u00e0o l\u00e0m th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y ngh\u0129 t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb khi b\u1ea1n th\u00e0nh l\u1eadp doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, hay \u0111\u00fang h\u01a1n l\u00e0 t\u1eeb khi c\u00f3 \u00fd t\u01b0\u1edfng li\u00ean quan t\u1edbi s\u1ea3n ph\u1ea9m. T\u00ean g\u1ecdi, logo, h\u1ec7 ni\u1ec1m tin, t\u1ea7m nh\u00ecn\u2026 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng tr\u01b0\u1edbc h\u1ebft \u0111\u1ec3 h\u00ecnh th\u00e0nh nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i cho th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 b\u00e0n t\u1edbi sau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p b\u1edfi ngu\u1ed3n nh\u00e2n l\u1ef1c \u0111ang trong tr\u1ea1ng th\u00e1i s\u1eb5n s\u00e0ng v\u1edbi nh\u1eefng th\u1eed th\u00e1ch m\u1edbi, x\u00e2y d\u1ef1ng \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ngay t\u1eeb \u0111\u1ea7u c\u0169ng l\u00e0 n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc \u0111\u1ec3 h\u00ecnh th\u00e0nh nh\u1eefng k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 sau n\u00e0y. <\/span><span style=\"font-weight: 400;\">S\u1ebd l\u00e0 thu\u1eadn l\u1ee3i nh\u1ea5t n\u1ebfu b\u1ea1n \u0111\u00e3 chu\u1ea9n b\u1ecb s\u1eb5n nh\u1eefng \u201ct\u00e0i nguy\u00ean\u201d c\u1ee5 th\u1ec3 tr\u01b0\u1edbc khi ra m\u1eaft kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n, doanh nghi\u1ec7p th\u1eddi trang cho b\u00e9 g\u00e1i c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u00e0u h\u1ed3ng l\u00e0m nh\u1eadn di\u1ec7n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1ea5n m\u1ea1nh v\u00e0o ch\u1ea5t li\u1ec7u Cotton tho\u00e1ng m\u00e1t, kh\u00f4ng g\u00e2y k\u00edch \u1ee9ng cho da \u0111\u1ec3 khi\u1ebfn h\u1ecd\u00a0<\/span><span style=\"font-weight: 400;\">ch\u00fa \u00fd t\u1edbi v\u00e0 th\u1eed so s\u00e1nh v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh \u0111\u00e3 tr\u1ea3i nghi\u1ec7m. \u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau, th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng: <em><strong>x\u00e1c \u0111\u1ecbnh c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 truy\u1ec1n th\u00f4ng, tri\u1ec3n khai v\u00e0 \u0111o l\u01b0\u1eddng&#8230;<\/strong><\/em><\/span><\/p>\n<ul>\n<li>\n<h3>\u0110\u1eebng v\u1ed9i l\u00e0m th\u01b0\u01a1ng hi\u1ec7u khi s\u1ea3n ph\u1ea9m ch\u01b0a \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd m\u1ea1nh, nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng t\u1ed3i t\u1ec7 ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng gi\u1ebft ch\u1ebft th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao doanh nghi\u1ec7p \u0111\u1eebng v\u1ed9i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u khi ch\u01b0a ho\u00e0n thi\u1ec7n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m &#8211; d\u1ecbch v\u1ee5, ho\u1eb7c khi ch\u00fang c\u00f2n qu\u00e1 nhi\u1ec1u h\u1ea1n ch\u1ebf. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn, ngh\u0129a l\u00e0 d\u00f9 v\u1eabn c\u00f2n khi\u1ebfm khuy\u1ebft, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng v\u00e0 kh\u00f4ng th\u1ea5y phi\u1ec1n ph\u1ee9c v\u00ec khi\u1ebfm khuy\u1ebft \u0111\u00f3. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ea3n ph\u1ea9m c\u00f3 tr\u01b0\u1edbc th\u01b0\u01a1ng hi\u1ec7u, v\u00ec v\u1eady l\u00e0m th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. N\u1ebfu b\u1ea1n qu\u1ea3ng b\u00e1 r\u1ea7m r\u1ed9 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p nh\u1ea5t, ch\u1ea1m t\u1edbi c\u1ea3m x\u00fac s\u00e2u th\u1eb3m nh\u1ea5t trong tr\u00e1i tim kh\u00e1ch h\u00e0ng, nh\u01b0ng l\u1ea1i mang t\u1edbi cho h\u1ecd m\u1ed9t s\u1ea3n ph\u1ea9m k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng, kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00f3 ch\u00ednh x\u00e1c l\u00e0 m\u1ed9t h\u00e0nh vi l\u1eeba d\u1ed1i \u0111\u00e1ng ph\u00ea ph\u00e1n. C\u1ea7n ph\u1ea3i nh\u1edb, ch\u00ednh l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0m n\u00ean s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u Nivea t\u1eebng cho ra m\u1eaft Bio-Slim Complex v\u1edbi cam k\u1ebft gi\u1ea3m c\u00e2n n\u1eb7ng v\u00e0 k\u00edch th\u01b0\u1edbc c\u01a1 th\u1ec3. S\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, nh\u01b0ng sau \u0111\u00f3 l\u1ea1i v\u1ea5p ph\u1ea3i s\u1ef1 t\u1ea9y chay c\u1ee7a kh\u00e1ch h\u00e0ng v\u00ec khi\u1ebfn da h\u1ecd b\u1ecb s\u1ea3m, n\u1ed5i m\u1ea9n \u0111\u1ecf v\u00e0 k\u00edch th\u01b0\u1edbc c\u01a1 th\u1ec3 kh\u00f4ng thay \u0111\u1ed5i. \u0110\u00f3 l\u00e0 c\u00e1i gi\u00e1 m\u00e0 doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3 khi kh\u00f4ng t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-321757\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/TBWD_06911_34447950A.jpg\" alt=\"\" width=\"750\" height=\"562\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/TBWD_06911_34447950A.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/04\/TBWD_06911_34447950A-80x60.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<ul>\n<li>\n<h3>L\u00e0m th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc, b\u00e1n h\u00e0ng sau, ho\u1eb7c \u0111\u1ed3ng th\u1eddi c\u1ea3 hai<\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 c\u00f3 c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 ch\u1ecdn xem c\u00e1i n\u00e0o t\u1ed1t nh\u1ea5t v\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t. H\u1ecd th\u01b0\u1eddng mua h\u00e0ng d\u1ef1a tr\u00ean l\u1eddi gi\u1edbi thi\u1ec7u c\u1ee7a ng\u01b0\u1eddi quen, ho\u1eb7c ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m \u0111\u00e3 quen m\u1eb7t tr\u00ean b\u00e1o \u0111\u00e0i. \u0110\u00f4i khi, h\u1ecd c\u0169ng th\u1eed \u201cli\u1ec1u l\u0129nh\u201d ch\u1ecdn s\u1ea3n ph\u1ea9m l\u1ea1 c\u00f3 h\u00ecnh th\u1ee9c b\u1eaft m\u1eaft nh\u1ea5t khi\u1ebfn h\u1ecd th\u00edch th\u00fa, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 x\u1ea3y ra khi ch\u00fang \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean k\u1ec7 h\u00e0ng si\u00eau th\u1ecb. N\u1ebfu b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m t\u1ea1i c\u1eeda h\u00e0ng c\u1ee7a ri\u00eang m\u00ecnh, th\u1eadt kh\u00f3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u00ecm \u0111\u1ebfn n\u1ebfu kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u00e1n h\u00e0ng tr\u01b0\u1edbc m\u00e0 th\u00e0nh c\u00f4ng, v\u1eady ch\u1eb3ng c\u00f3 doanh nghi\u1ec7p n\u00e0o c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y tr\u00e1i ng\u01b0\u1ee3c h\u1eb3n v\u1edbi th\u1ef1c t\u1ebf c\u00e1c doanh nghi\u1ec7p l\u1edbn h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u1eabn \u0111ang n\u1ed7 l\u1ef1c tr\u00ean \u0111\u01b0\u1eddng ch\u1ea1y \u0111ua th\u01b0\u01a1ng hi\u1ec7u. B\u1edfi v\u1eady, h\u00e3y l\u00e0m th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc \u0111\u1ec3 t\u1ea1o n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc, sau \u0111\u00f3 m\u1edbi b\u00e1n h\u00e0ng, ho\u1eb7c th\u1ef1c hi\u1ec7n song song c\u1ea3 hai \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e2y gi\u1edd, c\u00e2u h\u1ecfi m\u00e0 doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7t ra kh\u00f4ng n\u00ean l\u00e0 \u201cc\u00f3 c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng\u201d, m\u00e0 ph\u1ea3i l\u00e0 \u201c<strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> ra sao \u0111\u1ec3 chuy\u00ean nghi\u1ec7p v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, trong khi kh\u00f4ng phung ph\u00ed ng\u00e2n s\u00e1ch\u201d.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-buoc-de-trien-khai-xay-dung-thuong-hieu-manh-hieu-qua\/\">5 B\u01b0\u1edbc \u0111\u1ec3 tri\u1ec3n khai x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh hi\u1ec7u qu\u1ea3<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/4-buoc-danh-gia-nhanh-hien-trang-thuong-hieu-doanh-nghiep\/\">4 b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 nhanh hi\u1ec7n trang th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_812517317\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-bao-bi-nhan-mac-san-pham\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf bao b\u00ec chuy\u00ean nghi\u1ec7p\">Thi\u1ebft k\u1ebf bao b\u00ec chuy\u00ean nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/nhan-dien-thuong-hieu-doanh-nghiep\/\" target=\"_blank\" rel=\"dofollow\" title=\"b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/logodep.vn\" target=\"_blank\" rel=\"dofollow\" title=\"logo \u0111\u1eb9p\">Logo \u0111\u1eb9p<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Kh\u00f4ng kh\u00f3 \u0111\u1ec3 th\u1ea5y cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111ang b\u00f9ng n\u1ed5 \u1edf kh\u1eafp c\u00e1c m\u1eb7t tr\u1eadn v\u00e0 di\u1ec5n ra tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. B\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n ngh\u0129 t\u1edbi chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu mu\u1ed1n duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng. V\u1eady, th\u1eddi [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":321759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[489,514,19],"class_list":["post-321756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-chien-luoc-thuong-hieu","tag-tu-van-xay-dung-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":2356,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321756"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321756\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321759"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}