{"id":321767,"date":"2019-03-26T11:24:21","date_gmt":"2019-03-26T04:24:21","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321767"},"modified":"2019-03-22T11:27:23","modified_gmt":"2019-03-22T04:27:23","slug":"mat-bao-lau-de-xay-dung-thuong-hieu-thanh-cong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/mat-bao-lau-de-xay-dung-thuong-hieu-thanh-cong\/","title":{"rendered":"M\u1ea5t bao l\u00e2u \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng b\u0103n kho\u0103n r\u1eb1ng sau khi \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch v\u00e0o <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/xay-dung-quy-che-thuong-hieu\/\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span>, m\u00ecnh c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng sau bao l\u00e2u. Th\u01b0\u01a1ng hi\u1ec7u th\u1ebf n\u00e0o \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng v\u00e0 li\u1ec7u c\u00f3 m\u1ed9t m\u1ed1c th\u1eddi gian ch\u00ednh x\u00e1c n\u00e0o \u0111\u1ec3 x\u00e1c l\u1eadp s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u? \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y. <\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Khi n\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng?<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">1. X\u00e9t t\u1eeb g\u00f3c \u0111\u1ed9 kh\u00e1ch h\u00e0ng<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">C\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua 4 c\u1ea5p \u0111\u1ed9 khi x\u00e9t tr\u00ean g\u00f3c \u0111\u1ed9 kh\u00e1ch h\u00e0ng. <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong><em>\u0110\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft<\/em><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u00e2y l\u00e0 m\u1ee9c \u0111\u1ed9 c\u01a1 b\u1ea3n c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, t\u1ee9c l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh khi c\u00f3 kh\u1ea3 n\u0103ng g\u1ee3i nh\u1edb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. H\u1ecd c\u00f3 th\u1ec3 n\u1ea3y ra trong \u0111\u1ea7u nh\u1eefng y\u1ebfu t\u1ed1 nh\u1eadn bi\u1ebft \u0111\u1eb7c tr\u01b0ng khi ngh\u0129 t\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n Apple l\u00e0 logo qu\u1ea3 t\u00e1o, Pizza Hut l\u00e0 m\u00e0u \u0111\u1ecf n\u1ed5i b\u1eadt, Viettel l\u00e0 slogan \u201cH\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a b\u1ea1n\u201d\u2026, ho\u1eb7c nh\u1eafc t\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u khi \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u li\u1ec7t k\u00ea nh\u1eefng nh\u00e3n h\u00e0ng n\u1ed5i ti\u1ebfng trong l\u0129nh v\u1ef1c.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong><em>\u0110\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u1ea5u hi\u1ec3u<\/em><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Ngo\u00e0i ghi nh\u1edb \u0111\u01b0\u1ee3c t\u00ean g\u1ecdi v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u00e0nh c\u00f4ng h\u01a1n khi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin n\u01a1i kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng cam k\u1ebft v\u00e0 l\u1eddi h\u1ee9a. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ea5u hi\u1ec3u \u0111\u01b0\u1ee3c \u00fd ngh\u0129a c\u1ee7a s\u1ef1 cam k\u1ebft \u0111\u00f3 v\u00e0 \u0111\u1ecbnh v\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ngay c\u1ea3 khi ch\u01b0a t\u1eebng s\u1eed d\u1ee5ng qua. V\u00ed d\u1ee5, Mercedes cam k\u1ebft mang t\u1edbi th\u1ecb tr\u01b0\u1eddng nh\u1eefng d\u00f2ng xe ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i, sang tr\u1ecdng, th\u1ea9m m\u1ef9, b\u1edfi v\u1eady kh\u00e1ch h\u00e0ng ngh\u0129 t\u1edbi Mercedes l\u00e0 ngh\u0129 t\u1edbi s\u1ef1 xa x\u1ec9 v\u00e0 cao c\u1ea5p.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong><em>\u0110\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn<\/em><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">C\u00f4ng ch\u00fang c\u00f3 bi\u1ebft t\u1edbi th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u \u0111\u1ebfn m\u1ea5y m\u00e0 kh\u00f4ng ch\u1ecdn mua s\u1ea3n ph\u1ea9m &#8211; d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p th\u00ec m\u1ecdi n\u1ed7 l\u1ef1c c\u0169ng l\u00e0 v\u00f4 ngh\u0129a. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c l\u1eadp khi kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i nh\u1eadn th\u1ee9c, th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a m\u00ecnh sau nh\u1eefng n\u1ed7 l\u1ef1c h\u00ecnh th\u00e0nh nh\u1eadn di\u1ec7n v\u00e0 marketing, truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p. H\u1ecd c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng v\u00e0 quy\u1ebft \u0111\u1ecbnh ch\u1ecdn mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-321768\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/05\/business-customer-intelligence-tips-guides.jpg\" alt=\"\" width=\"750\" height=\"422\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/05\/business-customer-intelligence-tips-guides.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/05\/business-customer-intelligence-tips-guides-80x45.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong><em>C\u00f3 kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/em><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u00e2y l\u00e0 c\u1ea5p \u0111\u1ed9 cao nh\u1ea5t c\u1ee7a th\u00e0nh c\u00f4ng trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, th\u1ea5u hi\u1ec3u \u0111\u1ecbnh v\u1ecb, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n quay tr\u1edf l\u1ea1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u trong nh\u1eefng l\u1ea7n mua s\u1eafm ti\u1ebfp theo. C\u00f3 nhi\u1ec1u l\u00fd do d\u1eabn t\u1edbi th\u00e0nh c\u00f4ng n\u00e0y nh\u01b0ng tr\u1ea3i nghi\u1ec7m khi mua h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m khi s\u1eed d\u1ee5ng \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. S\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap t\u00ean tu\u1ed5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c lan xa m\u00e0 c\u00f2n mang l\u1ea1i ngu\u1ed3n l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3. <\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">2. X\u00e9t v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u00e2y l\u00e0 ti\u00eau ch\u00ed c\u00f3 th\u1ec3 t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 5 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn \u0111\u1ec3 t\u00ednh gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong><em>D\u1ef1a v\u00e0o kh\u1ea3 n\u0103ng b\u00e1n gi\u00e1 cao h\u01a1n b\u00ecnh th\u01b0\u1eddng<\/em><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n qua nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, xem x\u00e9t li\u1ec7u h\u1ecd c\u00f3 s\u1eb5n s\u00e0ng chi ra m\u1ed9t kho\u1ea3n l\u1edbn h\u01a1n b\u00ecnh th\u01b0\u1eddng \u0111\u1ec3 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng? V\u00ed d\u1ee5, kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn mua nh\u1eefng chi\u1ebfc t\u00fai h\u00e0ng ng\u00e0n USD c\u1ee7a Dior, trong khi gi\u00e1 tr\u1ecb th\u1eadt c\u1ee7a n\u00f3 kh\u00f4ng h\u1ec1 cao t\u1edbi v\u1eady. Ng\u01b0\u1eddi ta th\u1eadm ch\u00ed c\u00f2n h\u00e0i l\u00f2ng v\u00e0 h\u00e3nh di\u1ec7n v\u1ec1 \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong><em>D\u1ef1a v\u00e0o kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n b\u00ecnh th\u01b0\u1eddng<\/em><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Nh\u1eefng s\u1ea3n ph\u1ea9m b\u00ecnh d\u00e2n kh\u00f4ng th\u1ec3 b\u00e1n gi\u00e1 cao h\u01a1n so v\u1edbi m\u1eb7t b\u1eb1ng chung c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 \u01b0a chu\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng. Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 kho\u1ea3n ch\u00eanh l\u1ec7ch th\u1ecb ph\u1ea7n thay v\u00ec l\u1ee3i nhu\u1eadn nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p tr\u00ean.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-321769\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/05\/brand-value-quality-loyalty-awareness-strength-perception-value-trust-identity-and-marketing.jpg\" alt=\"\" width=\"750\" height=\"643\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/05\/brand-value-quality-loyalty-awareness-strength-perception-value-trust-identity-and-marketing.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/05\/brand-value-quality-loyalty-awareness-strength-perception-value-trust-identity-and-marketing-80x69.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong><em>D\u1ef1a v\u00e0o chi ph\u00ed \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Ch\u1eb3ng h\u1ea1n, doanh nghi\u1ec7p ph\u1ea3i b\u1ecf ra 100 t\u1ef7 \u0111\u1ed3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi x\u00e1c su\u1ea5t th\u00e0nh c\u00f4ng kho\u1ea3ng 20% th\u00ec \u0111\u1ec3 mua \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng c\u00f3 s\u1eb5n, ng\u01b0\u1eddi ta s\u1ebd ph\u1ea3i chi ra 500 t\u1ef7 \u0111\u1ed3ng. Nh\u01b0 v\u1eady, c\u00f3 th\u1ec3 so s\u00e1nh m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o chi ph\u00ed n\u00e0y<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong><em>D\u1ef1a v\u00e0o gi\u00e1 c\u1ed5 phi\u1ebfu tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n<\/em><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u1ee9c t\u1ea1p b\u1eaft \u0111\u1ea7u t\u1eeb gi\u00e1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p, h\u00e0m s\u1ed1 gi\u00e1 c\u1ed5 phi\u1ebfu v\u00e0 l\u01b0\u1ee3ng c\u1ed5 phi\u1ebfu ph\u00e1t h\u00e0nh. <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong><em>D\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng t\u1ea1o l\u1ee3i nhu\u1eadn nhi\u1ec1u h\u01a1n b\u00ecnh th\u01b0\u1eddng<\/em><\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u00e2y c\u00f3 l\u1ebd l\u00e0 ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u, d\u1ef1a v\u00e0o k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n. C\u1ee5 th\u1ec3, l\u1ea5y con s\u1ed1 lu\u1ed3ng l\u1ee3i nhu\u1eadn d\u1ef1 t\u00ednh v\u00e0 tr\u1eeb gi\u1ea3m \u0111i. C\u1ea7n ph\u1ea3i d\u1ef1 t\u00ednh \u0111\u00fang v\u00e0 c\u00e2n nh\u1eafc y\u1ebfu t\u1ed1 s\u1ee9c m\u1ea1nh \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng m\u1ea5t bao l\u00e2u?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Theo t\u1ea1p ch\u00ed Entrepreneur, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb 2.835 ng\u01b0\u1eddi d\u00e2n t\u1ea1i 6 ch\u00e2u l\u1ee5c, 9 th\u1ecb tr\u01b0\u1eddng, 5 ng\u00f4n ng\u1eef v\u00e0 4 th\u1ebf h\u1ec7 kh\u00e1ch h\u00e0ng. K\u1ebft qu\u1ea3 cho th\u1ea5y ph\u1ea3i m\u1ea5t kho\u1ea3ng 2 n\u0103m \u0111\u1ec3 kh\u00e1ch h\u00e0ng coi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3 l\u00e0 c\u00f3 th\u1ec3 tin t\u01b0\u1edfng \u0111\u01b0\u1ee3c. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Ngo\u00e0i ra, doanh nghi\u1ec7p ph\u1ea3i m\u1ea5t h\u01a1n g\u1ea5p \u0111\u00f4i kho\u1ea3ng th\u1eddi gian n\u00f3i tr\u00ean \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u201c\u0111i\u1ec3m t\u1edbi h\u1ea1n doanh thu\u201d. \u0110\u00e2y ch\u00ednh l\u00e0 c\u1ea5p \u0111\u1ed9 3 v\u00e0 4 ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, t\u1ee9c l\u00e0 khi kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 b\u1eaft \u0111\u1ea7u chi ti\u00eau nhi\u1ec1u ti\u1ec1n h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Th\u1eddi gian cho qu\u00e1 tr\u00ecnh n\u00e0y m\u1ea5t kho\u1ea3ng 5 n\u0103m. \u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u00f3 l\u00e0 k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean kh\u1ea3o s\u00e1t th\u1ef1c t\u1ebf. Tuy nhi\u00ean, v\u1eabn c\u00f3 nh\u1eefng ngo\u1ea1i l\u1ec7 x\u1ea3y ra, t\u00f9y thu\u1ed9c v\u00e0o n\u0103ng l\u1ef1c c\u1ee7a t\u1eebng doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">T\u00f3m l\u1ea1i, trung b\u00ecnh m\u1ed7i doanh nghi\u1ec7p ph\u1ea3i m\u1ea5t kho\u1ea3ng t\u1eeb 2 &#8211; 7 n\u0103m \u0111\u1ec3 g\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin n\u01a1i kh\u00e1ch h\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a m\u00ecnh. Kh\u00f4ng qu\u00e1 d\u00e0i, nh\u01b0ng \u0111\u00f3 l\u00e0 kho\u1ea3ng th\u1eddi gian kh\u00f4ng h\u1ec1 ng\u1eafn \u0111\u1ec3 doanh nghi\u1ec7p d\u1ed3n to\u00e0n b\u1ed9 ngu\u1ed3n l\u1ef1c c\u1ee7a m\u00ecnh cho vi\u1ec7c <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-buoc-de-trien-khai-xay-dung-thuong-hieu-manh-hieu-qua\/\">5 B\u01b0\u1edbc \u0111\u1ec3 tri\u1ec3n khai x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh hi\u1ec7u qu\u1ea3<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/4-buoc-danh-gia-nhanh-hien-trang-thuong-hieu-doanh-nghiep\/\">4 b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 nhanh hi\u1ec7n trang th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1153519910\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/thietkeprofile.net\" target=\"_blank\" rel=\"dofollow\" title=\"h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c\">H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkecatalog.com\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalogue s\u1ea3n ph\u1ea9m\">Thi\u1ebft k\u1ebf catalogue s\u1ea3n ph\u1ea9m<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/lamphim.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"l\u00e0m phim s\u1ef1 ki\u1ec7n\">L\u00e0m phim s\u1ef1 ki\u1ec7n<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng b\u0103n kho\u0103n r\u1eb1ng sau khi \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, m\u00ecnh c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng sau bao l\u00e2u. Th\u01b0\u01a1ng hi\u1ec7u th\u1ebf n\u00e0o \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng v\u00e0 li\u1ec7u c\u00f3 m\u1ed9t m\u1ed1c th\u1eddi gian ch\u00ednh x\u00e1c n\u00e0o \u0111\u1ec3 x\u00e1c l\u1eadp s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u? [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":321769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[520,867,19],"class_list":["post-321767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-tu-van-nhan-dien-thuong-hieu","tag-tu-van-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":3387,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321767"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321769"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}