{"id":321907,"date":"2019-06-12T10:02:00","date_gmt":"2019-06-12T03:02:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321907"},"modified":"2019-06-12T10:08:10","modified_gmt":"2019-06-12T03:08:10","slug":"tai-sao-can-co-chien-luoc-truyen-thong-2","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/truyen-thong-thuong-hieu\/tai-sao-can-co-chien-luoc-truyen-thong-2\/","title":{"rendered":"Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng b\u1eaft \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>\u201c<em>T\u1ea1i sao c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/em>?\u201d, l\u00e0 b\u0103n kho\u0103n c\u1ee7a nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p c\u00f9ng c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd. \u0110\u1eb7c bi\u1ec7t, trong th\u1eddi \u0111\u1ea1i 4.0 hi\u1ec7n nay, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ng\u00e0y c\u00e0ng gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh th\u00ec v\u1ea5n \u0111\u1ec1 n\u00e0y l\u1ea1i c\u00e0ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd. B\u1edfi truy\u1ec1n th\u00f4ng c\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn m\u1ecdi v\u1ea5n \u0111\u1ec1 c\u1ee7a x\u00e3 h\u1ed9i.<\/strong><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-truyen-thong-thuong-hieu\/\"><strong>Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/strong><\/a><\/span> l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng s\u1ebd t\u1ea1o ra \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee5 th\u1ec3 cho t\u1ea5t c\u1ea3 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u00e0 \u00a0gi\u00fap doanh nghi\u1ec7p truy\u1ec1n \u00a0th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3. Qua \u0111\u00f3 t\u1ea1o ra v\u1ecb tr\u00ed v\u1eefng ch\u1eafc trong suy ngh\u0129, nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u1edbi c\u00e1c doanh nghi\u1ec7p star up th\u00ec vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u00f2n qu\u00e1 xa nh\u01b0ng c\u0169ng gi\u1ed1ng nh\u01b0 c\u00e1c doanh nghi\u1ec7p l\u00e2u n\u0103m h\u01a1n, c\u00e1c b\u1ea1n c\u0169ng c\u1ea7n x\u00e2y d\u1ef1ng cho m\u00ecnh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00e1c b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 \u0111\u00e3 khi\u1ebfn Bitti\u2019s tr\u1ed7i d\u1eady kh\u00f4ng ng\u1edd sau m\u1ed9t th\u1eddi k\u1ef3 suy tho\u00e1i v\u00e0 \u201cch\u00ecm\u201d d\u1ea7n v\u00e0o qu\u00ean l\u00e3ng gi\u1eefa h\u1eb1ng h\u00e0 sa s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/chien-luoc-truyen-thong-thuong-hieu.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-324182\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/chien-luoc-truyen-thong-thuong-hieu.png\" alt=\"chien-luoc-truyen-thong-thuong-hieu\" width=\"805\" height=\"431\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/chien-luoc-truyen-thong-thuong-hieu.png 805w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/chien-luoc-truyen-thong-thuong-hieu-80x43.png 80w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #000000;\">Biti&#8217;s Hunter &#8211; &#8220;L\u1ea1c tr\u00f4i &#8211; \u0110i \u0111\u1ec3 tr\u1edf v\u1ec1&#8221;<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ch\u00ednh v\u00e0o l\u00fac \u201c\u00f4ng ho\u00e0ng gi\u00e0y Vi\u1ec7t\u201d tr\u1edf n\u00ean phai nh\u1ea1t trong tr\u00ed nh\u1edb c\u1ee7a ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t th\u00ec trong n\u0103m 2016 v\u1eeba qua, Biti\u2019s Hunter \u0111\u00e3 ch\u00e0o s\u00e2n. Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, Biti\u2019s Hunter c\u00f3 th\u1ec3 xem l\u00e0 con \u00e1t ch\u1ee7 b\u00e0i s\u1ebd gi\u00fap Biti\u2019s l\u1ea5y l\u1ea1i h\u00e0o quang b\u1eb1ng chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng marketing nghi\u00eam t\u00fac v\u1edbi quy m\u00f4 l\u1edbn, m\u1ea1nh tay \u0111\u1ea7u t\u01b0 cho c\u00e1c viral clip v\u00e0 s\u1eed d\u1ee5ng nh\u1eefng c\u00e1i t\u00ean hot nh\u1ea5t tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u01b0a Biti\u2019s Hunter Feast tr\u1edf th\u00e0nh \u0111\u00f4i gi\u00e0y \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n nhi\u1ec1u nh\u1ea5t trong th\u1eddi \u0111i\u1ec3m \u1ea5y.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u1ef1c t\u1ebf, c\u1ed1t l\u00f5i trong s\u1ef1 tr\u1edf l\u1ea1i ngo\u1ea1n m\u1ee5c c\u1ee7a Biti\u2019s l\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3, kh\u1edfi \u0111\u1ea7u b\u1eb1ng h\u00e0ng lo\u1ea1t c\u00e1c chi\u1ebfn d\u1ecbch kh\u00e1c nhau \u0111\u1ec3 \u0111\u01b0a Biti\u2019s Hunter ra m\u1eaft c\u00f4ng ch\u00fang nh\u01b0: UberMove k\u1ebft h\u1ee3p c\u00f9ng Uber, K\u1ef3 th\u1ef1c t\u1eadp trong m\u01a1, \u0111\u1ec1 b\u00e0i Young Marketers, tr\u1ea3i nghi\u1ec7m tr\u00f2 ch\u01a1i \u00a0\u201cNh\u1eb9 nh\u01b0 bay\u201d,&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u00e0o cu\u1ed1i n\u0103m 2016, c\u00f3 h\u00e0ng lo\u1ea1t tranh c\u00e3i li\u00ean quan v\u1edbi vi\u1ec7c n\u00ean tr\u1edf v\u1ec1 v\u1edbi gia \u0111\u00ecnh v\u00e0o d\u1ecbp T\u1ebft, hay n\u00ean \u0111i \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m cu\u1ed9c s\u1ed1ng ngo\u00e0i kia nhi\u1ec1u h\u01a1n. \u0110\u00e2y lu\u00f4n l\u00e0 tranh c\u00e3i kh\u00f4ng h\u1ed3i k\u1ebft m\u1ed7i d\u1ecbp T\u1ebft v\u1ec1, khi m\u00e0 v\u0103n h\u00f3a ph\u01b0\u01a1ng \u0110\u00f4ng \u0111\u1ec1 cao t\u00ecnh c\u1ea3m v\u00e0 s\u1ef1 g\u1eafn k\u1ebft gia \u0111\u00ecnh, c\u00f2n ng\u01b0\u1eddi tr\u1ebb mu\u1ed1n \u0111\u01b0\u1ee3c l\u00e0 ch\u00ednh m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u1ee5 th\u1ec3, c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng t\u00edch c\u1ef1c tham gia tranh lu\u1eadn s\u00f4i n\u1ed5i khi c\u00e1c KOL \u1ee7ng h\u1ed9 2 quan \u0111i\u1ec3m \u0111\u01b0\u1ee3c xem l\u00e0 tr\u00e1i ng\u01b0\u1ee3c nh\u01b0 sau:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">#team\u0111i: Ph\u1edf, Giang Ho\u00e0ng, Th\u00f9y Minh v\u1edbi quan \u0111i\u1ec3m t\u00ecnh c\u1ea3m gia \u0111\u00ecnh n\u00ean \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong su\u1ed1t n\u0103m, ch\u1ee9 kh\u00f4ng ch\u1ec9 m\u1ea5y ng\u00e0y T\u1ebft. Vi\u1ec7c t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 t\u0103ng th\u00eam v\u1ed1n s\u1ed1ng, bi\u1ebft y\u00eau th\u01b0\u01a1ng v\u00e0 tr\u00e2n tr\u1ecdng nh\u1eefng g\u00ec m\u00ecnh \u0111ang c\u00f3 l\u00e0 ho\u00e0n to\u00e0n \u0111\u00e1ng \u1ee7ng h\u1ed9, v\u00e0 &#8220;V\u1ec1 l\u00e0 \u1edf tr\u00e1i tim, b\u01b0\u1edbc ch\u00e2n kh\u00f4ng c\u00f3 l\u1ed7i&#8221;!<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\">#teamtr\u1edfv\u1ec1: JV, Nguy\u1ec5n Ng\u1ecdc Th\u1ea1ch &amp; Phan \u00dd Y\u00ean v\u1edbi nh\u1eefng l\u00fd lu\u1eadn s\u1eafc b\u00e9n khi cho r\u1eb1ng, vi\u1ec7c \u0111i kh\u00f4ng sai nh\u01b0ng c\u1ea7n \u0111i cho \u0111\u00e1ng, \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 T\u1ebft l\u00e0 l\u00fac ch\u00fang ta c\u1ea7n d\u00e0nh th\u1eddi gian cho b\u1ed1 m\u1eb9, gia \u0111\u00ecnh!<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ch\u00ednh trong l\u00fac tranh c\u00e3i cao tr\u00e0o, Biti&#8217;s c\u00f9ng v\u1edbi Soobin Ho\u00e0ng S\u01a1n \u0111\u00e3 tung ra clip v\u1edbi th\u00f4ng \u0111i\u1ec7p &#8220;\u0110i \u0111\u1ec3 tr\u1edf v\u1ec1&#8221;, m\u1ed9t th\u00f4ng \u0111i\u1ec7p s\u00e2u s\u1eafc v\u00e0 truy\u1ec1n t\u1ea3i m\u1ed9t \u0111\u1ecbnh ngh\u0129a r\u1ea5t kh\u00e1c v\u1ec1 &#8220;\u0111i&#8221;. \u201c\u0110i\u1ec1u k\u00ec di\u1ec7u l\u00e0 con ng\u01b0\u1eddi ta \u0111i xa h\u01a1n \u0111\u1ec3 tr\u01b0\u1edfng th\u00e0nh h\u01a1n, kh\u00f4ng qu\u00ean mang theo b\u00ean c\u1ea1nh h\u00e0nh trang n\u1ed7i nh\u1edb gia \u0111\u00ecnh.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ngay sau \u0111\u00f3, \u0111\u1ec9nh \u0111i\u1ec3m b\u00f9ng n\u1ed5 th\u00f4ng tin v\u1ec1 Biti\u2019s Hunter \u0111\u01b0\u1ee3c \u0111\u1ea9y l\u00ean cao tr\u00e0o v\u00e0o d\u1ecbp T\u1ebft D\u01b0\u01a1ng l\u1ecbch 2017 khi \u0111\u00f4i gi\u00e0y Biti\u2019s Hunter xu\u1ea5t hi\u1ec7n ch\u1edbp nho\u00e1ng trong\u00a0MV L\u1ea1c Tr\u00f4i\u00a0c\u1ee7a S\u01a1n T\u00f9ng \u2013 nam ca s\u0129 lu\u00f4n t\u1ea1o ra tr\u00e0o l\u01b0u v\u1edbi b\u1ea5t c\u1ee9 s\u1ea3n ph\u1ea9m \u00e2m nh\u1ea1c n\u00e0o v\u1eeba ra m\u1eaft .<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u1eadn d\u1ee5ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, l\u1ed3ng gh\u00e9p h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 ng\u01b0\u1eddi tr\u1ebb, n\u0103ng \u0111\u1ed9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00f3 th\u1ec3 th\u1ea5y, Biti&#8217;s t\u1eadn d\u1ee5ng kh\u00e1 t\u1ed1t hi\u1ec7u \u1ee9ng g\u00e2y tranh c\u00e3i. D\u1eabn d\u1eaft c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng tranh c\u00e3i gi\u1eefa 2 vi\u1ec7c &#8220;\u0111i&#8221; v\u00e0 &#8220;tr\u1edf v\u1ec1&#8221;, sau \u0111\u00f3 k\u1ebft th\u00fac b\u1eb1ng th\u00f4ng \u0111i\u1ec7p &#8220;\u0111i \u0111\u1ec3 tr\u1edf v\u1ec1&#8221; \u0111\u1ec3 xoa d\u1ecbu cu\u1ed9c tranh lu\u1eadn, c\u1ea3 hai team \u0111\u1ec1u th\u1ecfa m\u00e3n v\u1edbi th\u00f4ng \u0111i\u1ec7p kh\u00f4ng g\u00ec ph\u00f9 h\u1ee3p h\u01a1n th\u1ebf. Ho\u1eb7c nh\u01b0 k\u00edch th\u00edch anti fan c\u1ee7a S\u01a1n T\u00f9ng v\u1edbi vi\u1ec7c &#8220;m\u1eb7c \u0111\u1ed3 c\u1ed5 trang m\u00e0 \u0111i gi\u00e0y hi\u1ec7n \u0111\u1ea1i&#8221;, b\u00f9ng n\u1ed5 cu\u1ed9c chi\u1ebfn gi\u1eefa fan v\u00e0 antifan, v\u00e0 kh\u00f4ng g\u00ec c\u00f3 th\u1ec3 viral nhanh h\u01a1n th\u1ebf.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ph\u1ee5c v\u1ee5 cho nh\u1eefng m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/strong> c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 cho nh\u1eefng m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n nh\u01b0 x\u00e2y d\u1ef1ng \u0111\u1ed9 nh\u1eadn bi\u1ebft, cung c\u1ea5p th\u00f4ng tin, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, nh\u1eafc nh\u1edf kh\u00e1ch h\u00e0ng, l\u00e0m r\u00f5 nh\u1eefng \u01b0u ti\u00ean c\u1ee7a doanh nghi\u1ec7p. Ch\u00fang x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh th\u00f4ng \u0111i\u1ec7p \u0111\u1ecbnh v\u1ecb m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i,\u2026.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Unilever l\u00e0 m\u1ed9t c\u00f4ng ty s\u1edf h\u1eefu s\u1ed1 l\u01b0\u1ee3ng danh m\u1ee5c s\u1ea3n ph\u1ea9m\u00a0thu\u1ed9c lo\u1ea1i nhi\u1ec1u nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. \u0110\u1ed1i v\u1edbi truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp \u0111o\u00e0n th\u00ec Unilever t\u1eadp trung v\u00e0o m\u1ea3ng\u00a0tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i doanh nghi\u1ec7p nhi\u1ec1u h\u01a1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u1eeb n\u0103m 2013 \u0111\u1ebfn nay, Unilever \u0111\u00e3 b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch Bright Future v\u1edbi th\u00f4ng \u0111i\u1ec7p v\u1ec1 m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng h\u01a1n cho th\u1ebf h\u1ec7\u00a0sau. Ti\u1ebfp t\u1ee5c duy tr\u00ec chi\u1ebfn d\u1ecbch n\u00e0y, n\u0103m v\u1eeba qua t\u1eadp \u0111o\u00e0n n\u00e0y \u0111\u00e3 tham gia H\u1ed9i ngh\u1ecb v\u1ec1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu c\u1ee7a Li\u00ean H\u1ee3p Qu\u1ed1c t\u1ea1i Paris v\u00e0o th\u00e1ng 12 v\u1edbi m\u1ed9t b\u1ed9 phim \u0111\u1ec3 truy\u1ec1n th\u00f4ng v\u1ec1 t\u00e1c h\u1ea1i c\u1ee7a vi\u1ec7c ph\u00e1 r\u1eebng t\u1edbi vi\u1ec7c n\u00f3ng l\u00ean c\u1ee7a Tr\u00e1i \u0111\u1ea5t. \u0110o\u1ea1n phim mang t\u1ef1a \u0111\u1ec1 L\u1eddi v\u0129nh bi\u1ec7t r\u1eebng c\u00e2y, k\u1ec3 v\u1ec1 m\u1ed9t c\u00e2y xanh b\u01b0\u1edbc \u0111i bu\u1ed3n b\u00e3 gi\u1eefa th\u00e0nh ph\u1ed1 v\u1edbi th\u00f4ng \u0111i\u1ec7p cu\u1ed1i c\u00f9ng l\u00e0 \u201cM\u1ed9t c\u00e2y xanh c\u00f2n an to\u00e0n khi \u1edf gi\u1eefa th\u00e0nh ph\u1ed1 h\u01a1n l\u00e0 khi \u1edf trong r\u1eebng nhi\u1ec7t \u0111\u1edbi\u201d (n\u01a1i n\u00f3 thu\u1ed9c v\u1ec1). \u0110o\u1ea1n phim g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 \u0111\u00f3ng g\u00f3p kh\u00f4ng nh\u1ecf v\u00e0o h\u00ecnh \u1ea3nh v\u1ec1 tr\u00e1ch nhi\u1ec7m c\u1ed9ng \u0111\u1ed3ng c\u1ee7a Unilever.<\/span><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/chien-luoc-truyen-thong-thuong-hieu-1.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-324183\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/chien-luoc-truyen-thong-thuong-hieu-1.jpg\" alt=\"chien-luoc-truyen-thong-thuong-hieu-1\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/chien-luoc-truyen-thong-thuong-hieu-1.jpg 1280w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2018\/06\/chien-luoc-truyen-thong-thuong-hieu-1-80x45.jpg 80w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Chi\u1ebfn d\u1ecbch <strong>The world is in beta<\/strong> c\u1ee7a h\u00e3ng t\u01b0 v\u1ea5n ki\u1ec3m to\u00e1n v\u00e0 t\u00e0i ch\u00ednh h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi PwC \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eed l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch Digital t\u1ed1t nh\u1ea5t trong gi\u1ea3i th\u01b0\u1edfng c\u1ee7a Vi\u1ec7n Marketing Anh qu\u1ed1c. Gi\u1ea3i th\u01b0\u1edfng \u0111\u01b0\u1ee3c trao h\u00e0ng n\u0103m \u0111\u1ec3 c\u00f4ng nh\u1eadn nh\u1eefng chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng nh\u1ea5t. Trong chi\u1ebfn d\u1ecbch marketing n\u1ed9i dung n\u00e0y, PwC mu\u1ed1n \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t h\u00e3ng t\u01b0 v\u1ea5n c\u00f3 chuy\u00ean m\u00f4n h\u00e0ng \u0111\u1ea7u, linh ho\u1ea1t v\u00e0 lu\u00f4n \u0111\u1ed5i m\u1edbi trong th\u1eddi \u0111\u1ea1i k\u0129 thu\u1eadt s\u1ed1. PwC \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t microsite v\u00e0 5 phim ng\u1eafn n\u00f3i v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c t\u01b0\u01a1ng lai, h\u01b0\u1edbng t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng doanh nghi\u1ec7p v\u00e0 \u0111\u00e3 \u0111\u1ea1t 30 tri\u1ec7u reach qua m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Qua c\u00e1c th\u00f4ng tin v\u1ec1 \u201c<strong>T\u1ea1i sao c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/strong>\u201d tr\u00ean, Sao Kim tin ch\u1eafc r\u1eb1ng c\u00e1c b\u1ea1n s\u1ebd c\u00f3 cho m\u00ecnh nh\u1eefng h\u00ecnh dung r\u00f5 n\u00e9t v\u1ec1 s\u1ef1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng trong s\u1ef1\u00a0 ph\u00e1t tri\u1ec3n chung c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u1ebfu c\u00e1c b\u1ea1n c\u1ea7n th\u00eam t\u01b0 v\u1ea5n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim t\u1ea1i <strong>0964 699 499<\/strong> ho\u1eb7c <strong><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"mailto:contact@www.saokim.com.vn\">contact@www.saokim.com.vn<\/a><\/span><\/strong> nh\u00e9.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><strong><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/bao-ho-thuong-hieu\/can-co-chien-luoc-khi-doi-ten-thuong-hieu\/\">C\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thongtin\/khi-nao-doanh-nghiep-can-thiet-ke-moi-bao-bi\/\">khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n l\u00e0m thi\u1ebft k\u1ebf bao b\u00ec<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_589134219\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-bao-bi-nhan-mac-san-pham\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf bao b\u00ec nh\u00e3n m\u00e1c\">Thi\u1ebft k\u1ebf bao b\u00ec nh\u00e3n m\u00e1c<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bao-cao-thuong-nien\/\" target=\"_blank\" rel=\"dofollow\" title=\"b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cT\u1ea1i sao c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng?\u201d, l\u00e0 b\u0103n kho\u0103n c\u1ee7a nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p c\u00f9ng c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd. \u0110\u1eb7c bi\u1ec7t, trong th\u1eddi \u0111\u1ea1i 4.0 hi\u1ec7n nay, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ng\u00e0y c\u00e0ng gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh th\u00ec v\u1ea5n \u0111\u1ec1 n\u00e0y l\u1ea1i c\u00e0ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd. B\u1edfi truy\u1ec1n th\u00f4ng c\u00f3 \u1ea3nh [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":324182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,387],"tags":[892],"class_list":["post-321907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thongtin","category-truyen-thong-thuong-hieu","tag-chien-luoc-truyen-thong"],"acf":[],"views":1434,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321907"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/324182"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}