{"id":321933,"date":"2018-07-10T21:01:34","date_gmt":"2018-07-10T14:01:34","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=321933"},"modified":"2018-08-15T20:14:17","modified_gmt":"2018-08-15T13:14:17","slug":"cac-cap-do-lap-ke-hoach-truyen-thong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/cac-cap-do-lap-ke-hoach-truyen-thong\/","title":{"rendered":"C\u00e1c c\u1ea5p \u0111\u1ed9 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng"},"content":{"rendered":"

X\u00e1c \u0111\u1ecbnh c\u00e1c c\u1ea5p \u0111\u1ed9 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/a> r\u1ea5t quan tr\u1ecdng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi m\u1ed9t k\u1ebf ho\u1ea1ch th\u1ef1c thi hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ef1 to\u00e1n m\u1ecdi t\u00ecnh hu\u1ed1ng c\u00f3 th\u1ec3 x\u1ea3y ra. V\u1edbi kinh nghi\u1ec7m d\u00e0y d\u1eb7n trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, Sao Kim s\u1ebd gi\u00fap b\u1ea1n ch\u1ec9 ra c\u00e1c c\u1ea5p \u0111\u1ed9 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng chi ti\u1ebft ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

C\u1ea5p \u0111\u1ed9 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng: X\u00e1c \u0111\u1ecbnh c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau<\/strong><\/h2>\n

Ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng mu\u1ed1n th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c truy\u1ec1n th\u00f4ng th\u00ec tr\u01b0\u1edbc h\u1ebft ph\u1ea3i \u00a0x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n truy\u1ec1n th\u00f4ng tin l\u00e0 ai. C\u00f4ng ch\u00fang c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng \u00a0kh\u00e1ch mua ti\u1ec1m t\u00e0ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng hi\u1ec7n \u00a0th\u1eddi, nh\u1eefng ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi g\u00e2y \u1ea3nh h\u01b0\u1edfng. C\u00f4ng ch\u00fang \u00a0m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n, nh\u1eefng nh\u00f3m ng\u01b0\u1eddi n\u00e0o \u0111\u00f3. C\u00f4ng ch\u00fang m\u1ee5c ti\u00eau \u00a0s\u1ebd \u1ea3nh h\u01b0\u1edfng quan tr\u1ecdng \u0111\u1ebfn nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng v\u1ec1 : n\u00f3i c\u00e1i g\u00ec, n\u00f3i nh\u01b0 th\u1ebf n\u00e0o, n\u00f3i khi n\u00e0o, n\u00f3i \u1edf \u0111\u00e2u v\u00e0 n\u00f3i v\u1edbi ai.<\/p>\n

H\u00e3y c\u1ed1 g\u1eafng h\u1ebft s\u1ee9c \u0111\u1ec3 chia nh\u1ecf v\u00e0 ph\u00e1t hi\u1ec7n ra t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng ri\u00eang bi\u1ec7t m\u1ed9t.<\/p>\n

C\u00f3 th\u1ec3 b\u1ea1n chia theo nh\u00e2n kh\u1ea9u h\u1ecdc, c\u00f3 th\u1ec3 theo m\u1ee9c \u0111\u1ed9 quan t\u00e2m ho\u1eb7c theo th\u00f3i quen mua s\u1eafm tr\u01b0\u1edbc \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 chia theo b\u1ea5t k\u1ef3 c\u00e1ch n\u00e0o m\u00e0 b\u1ea1n c\u1ea3m th\u1ea5y ph\u00f9 h\u1ee3p, nh\u01b0ng \u0111\u1eebng bao gi\u1edd \u0111\u01b0a ra nh\u1eefng c\u1ee5m t\u1eeb chung chung nh\u01b0 “c\u00f4ng ch\u00fang”, “kh\u00e1ch h\u00e0ng” nh\u01b0 l\u00e0 m\u1ed9t nh\u00f3m c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n

Thu h\u1eb9p ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap t\u00ecm \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn thu\u1eadt d\u1ec5 d\u00e0ng h\u01a1n trong ph\u1ea7n ti\u1ebfp theo. V\u00ed nh\u01b0, b\u1ea1n mong mu\u1ed1n ti\u1ebfp c\u1eadn nh\u00f3m c\u00f4ng ch\u00fang l\u00e0 nh\u1eefng c\u1eb7p v\u1ee3 ch\u1ed3ng trung ni\u00ean \u0111\u00e3 c\u00f3 con, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt kh\u00e1c so v\u1edbi vi\u1ec7c b\u1ea1n mu\u1ed1n ti\u1ebfp c\u1eadn v\u1edbi c\u1eb7p v\u1ee3 ch\u1ed3ng tr\u1ebb.<\/p>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau <\/strong><\/h2>\n

\u0110\u00e2y l\u00e0 ph\u1ea7n \u0111\u1ec3 b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u00ecnh c\u1ed1 g\u1eafng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec trong k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng.<\/p>\n

B\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng ki\u1ebfn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh?<\/p>\n

B\u1ea1n mu\u1ed1n t\u00ecm ki\u1ebfm, x\u00e2y d\u1ef1ng s\u1ef1 \u1ee7ng h\u1ed9 hay b\u1ea1n mu\u1ed1n t\u1ea1o ra nhu c\u1ea7u?<\/p>\n

B\u1ea1n mu\u1ed1n c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u1ec1 c\u00f4ng ty\/s\u1ea3n ph\u1ea9m?<\/p>\n

B\u1ea1n mu\u1ed1n n\u00e2ng cao danh ti\u1ebfng c\u1ee7a c\u00f4ng ty?<\/p>\n

B\u1ea1n mu\u1ed1n xu\u1ea5t hi\u1ec7n tr\u00ean b\u00e1o ch\u00ed c\u1ea3 online v\u00e0 offline nhi\u1ec1u h\u01a1n kh\u00f4ng?<\/p>\n

V\u00ed d\u1ee5: Khi m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 mu\u1ed1n kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 nh\u1eadn th\u1ee9c chuy\u1ec3n sang \u00a0v\u00e0 d\u1eabn \u0111\u1ebfn h\u00e0nh vi mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00ec b\u1ea1n s\u1ebd ph\u1ea3i l\u00e0m g\u00ec?<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y m\u00f4 t\u1ea3 s\u00e1u tr\u1ea1ng th\u00e1i c\u1ee7a ng\u01b0\u1eddi mua \u2013 bi\u1ebft, hi\u1ec3u, th\u00edch, chu\u1ed9ng, tin ch\u1eafc v\u00e0 mua.<\/p>\n

\"
C\u00e1c c\u1ea5p \u0111\u1ed9 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/figcaption><\/figure>\n

– Bi\u1ebft (awareness). Ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng tr\u01b0\u1edbc h\u1ebft ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c vi\u1ec7c c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m hay t\u1ed5 ch\u1ee9c c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu \u0111a s\u1ed1 h\u1ecd ch\u01b0a bi\u1ebft g\u00ec v\u1ec1 doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m, th\u00ec c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng l\u00e0 t\u1ea1o cho h\u1ecd bi\u1ebft, \u00edt nh\u1ea5t c\u0169ng l\u00e0 t\u00ean doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c b\u1eb1ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n c\u00f3 s\u1ef1 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i t\u00ean n\u00e0y. Tuy v\u1eady vi\u1ec7c t\u1ea1o cho c\u00f4ng ch\u00fang bi\u1ebft \u0111\u01b0\u1ee3c th\u00f4ng tin \u0111\u01a1n gi\u1ea3n c\u0169ng \u0111\u00f2i h\u1ecfi c\u00f3 th\u1eddi gian.<\/p>\n

– Hi\u1ec3u (knowledge). C\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m hay doanh \u00a0nghi\u1ec7p nh\u01b0ng c\u00f3 th\u1ec3 ch\u01b0a th\u1ef1c s\u1ef1 hi\u1ec3u. L\u00e0m cho c\u00f4ng ch\u00fang hi\u1ec3u \u0111\u01b0\u1ee3c \u00a0doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m l\u00e0 m\u1ee5c ti\u00eau ti\u1ebfp theo c\u1ee7a ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng.<\/p>\n

– Th\u00edch (liking).N\u1ebfu c\u00f4ng ch\u00fang t\u1ecf ra kh\u00f4ng c\u00f3 thi\u1ec7n c\u1ea3m v\u1edbi s\u1ea3n ph\u1ea9m, th\u00ec doanh \u00a0nghi\u1ec7p c\u1ea7n tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng nh\u1eb1m g\u00e2y d\u1ef1ng m\u1ed1i thi\u1ec7n c\u1ea3m. V\u00e0 n\u1ebfu \u0111i\u1ec1u n\u00e0y kh\u00f4ng \u0111em l\u1ea1i k\u1ebft qu\u1ea3 do s\u1ea3n ph\u1ea9m c\u00f2n nhi\u1ec1u khi\u1ebfm khuy\u1ebft, th\u00ec doanh nghi\u1ec7p tr\u01b0\u1edbc h\u1ebft ph\u1ea3i t\u00ecm c\u00e1ch c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m. Vi\u1ec7c quan h\u1ec7 v\u1edbi c\u00f4ng ch\u00fang \u0111\u00f2i h\u1ecfi ph\u1ea3i \u201ch\u00e0nh \u0111\u1ed9ng t\u1ed1t \u0111i tr\u01b0\u1edbc l\u1eddi n\u00f3i t\u1ed1t\u201d.<\/p>\n

– Chu\u1ed9ng (preference). C\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 th\u00edch s\u1ea3n ph\u1ea9m nh\u01b0ng l\u1ea1i kh\u00f4ng th\u00edch h\u01a1n s\u1ea3n ph\u1ea9m kh\u00e1c. Tr\u01b0\u1eddng h\u1ee3p n\u00e0y c\u1ea7n khu\u1ebfch tr\u01b0\u01a1ng \u00a0nh\u1eefng \u0111\u1eb7c t\u00ednh n\u1ed5i b\u1eadt c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0 gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00e1c t\u00ednh n\u0103ng kh\u00e1c \u0111\u1ec3 thuy\u1ebft ph\u1ee5c c\u00f4ng ch\u00fang v\u00e0 l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 \u01b0a chu\u1ed9ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n

– Tin ch\u1eafc (conviction). C\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 kh\u00f4ng tin ch\u1eafc r\u1eb1ng m\u00ecnh s\u1ebd mua n\u00f3 d\u00f9 c\u00f3 chu\u1ed9ng. C\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng\u00a0 l\u00e0 thi\u1ebft l\u1eadp m\u1ed9t ni\u1ec1m tin v\u1eefng ch\u1eafc r\u1eb1ng quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u00e0 \u0111\u00fang d\u1eafn.<\/p>\n

– Mua (purchase). M\u1ed9t s\u1ed1 trong c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u00e3 tin, nh\u01b0ng \u00a0kh\u00f4ng h\u1eb3n t\u00ednh ngay \u0111\u1ebfn vi\u1ec7c mua. H\u1ecd c\u00f3 th\u1ec3 ch\u1edd \u0111\u1ee3i c\u00f3 th\u00eam th\u00f4ng tin, ho\u1eb7c d\u1ef1 \u00a0\u0111\u1ecbnh \u0111\u1ec3 l\u00e0m vi\u1ec7c \u0111\u00f3 sau. Ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng ph\u1ea3i d\u1eabn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u00a0n\u00e0y \u0111i \u0111\u1ebfn b\u01b0\u1edbc cu\u1ed1i c\u00f9ng l\u00e0 mua h\u00e0ng.<\/p>\n

S\u00e1u tr\u1ea1ng th\u00e1i tr\u00ean \u0111\u01b0\u1ee3c t\u1eadp h\u1ee3p trong ba giai \u0111o\u1ea1n : nh\u1eadn th\u1ee9c (bi\u1ebft, hi\u1ec3u), c\u1ea3m th\u1ee5 (th\u00edch, chu\u1ed9ng v\u00e0 tin ch\u1eafc), v\u00e0 h\u00e0nh vi (mua). Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 \u0111ang \u1edf b\u1ea5t k\u1ef3 m\u1ed9t trong s\u1ed1 s\u00e1u tr\u1ea1ng th\u00e1i s\u1eb5n s\u00e0ng mua \u0111\u00f3.<\/p>\n

C\u00e1c c\u1ea5p \u0111\u1ed9 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng \u2013 Th\u00f4ng \u0111i\u1ec7p<\/strong><\/h2>\n

Th\u00f4ng \u0111i\u1ec7p l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng trong c\u00e1c c\u1ea5p \u0111\u1ed9 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng. M\u1ed9t c\u00e1ch l\u00fd t\u01b0\u1edfng, theo m\u00f4 h\u00ecnh AIDA m\u1ed9t th\u00f4ng \u0111i\u1ec7p ph\u1ea3i g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd (attention), t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m (interest), kh\u01a1i d\u1eady \u0111\u01b0\u1ee3c mong mu\u1ed1n (desire) v\u00e0 th\u00fac \u0111\u1ea9y \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng (action). Trong th\u1ef1c t\u1ebf, \u00edt c\u00f3 th\u00f4ng \u0111i\u1ec7p n\u00e0o \u0111\u01b0a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111i tr\u1ecdn v\u1eb9n t\u1eeb tr\u1ea1ng th\u00e1i bi\u1ebft \u0111\u1ebfn h\u00e0nh vi mua, nh\u01b0ng c\u1ea5u tr\u00fac AIDA \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u00e1ng l\u01b0u \u00fd.<\/p>\n

Vi\u1ec7c t\u1ea1o th\u00e0nh m\u1ed9t th\u00f4ng \u0111i\u1ec7p s\u1ebd \u0111\u00f2i h\u1ecfi gi\u1ea3i quy\u1ebft b\u1ed1n v\u1ea5n \u0111\u1ec1:<\/p>\n

N\u1ed9i dung th\u00f4ng \u0111i\u1ec7p l\u00e0 g\u00ec?<\/em><\/h4>\n

Ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng ph\u1ea3i h\u00ecnh dung \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u s\u1ebd n\u00f3i v\u1edbi c\u00f4ng ch\u00fang \u00a0m\u1ee5c ti\u00eau \u0111\u1ec1 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00e1p \u1ee9ng mong mu\u1ed1n. Qu\u00e1 tr\u00ecnh n\u00e0y l\u00e0 so\u1ea1n th\u1ea3o l\u1eddi m\u1eddi ch\u00e0o, ch\u1ee7 \u0111\u1ec1 hay \u00fd t\u01b0\u1edfng. T\u1ef1u trung l\u1ea1i l\u00e0 n\u00eau \u00a0l\u00ean m\u1ed9t s\u1ed1 l\u1ee3i \u00edch, \u0111\u1ed9ng c\u01a1, \u0111\u1eb7c \u0111i\u1ec3m hay l\u00fd do t\u1ea1i sao c\u00f4ng ch\u00fang c\u1ea7n ngh\u0129 \u0111\u1ebfn hay nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m. Ch\u1ee7 \u0111\u1ec1 l\u00fd t\u00ednh li\u00ean h\u1ec7 t\u1edbi nh\u1eefng l\u1ee3i \u00edch ri\u00eang c\u1ee7a ng\u01b0\u1eddi mua, \u00a0r\u1eb1ng s\u1ea3n ph\u1ea9m s\u1ebd \u0111em l\u1ea1i nh\u1eefng g\u00ec m\u00e0 ng\u01b0\u1eddi mua mong \u0111\u1ee3i: ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh kinh t\u1ebf, gi\u00e1 tr\u1ecb hay c\u00e1c t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t kh\u00e1c c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi tin r\u1eb1ng nh\u1eefng \u00a0ng\u01b0\u1eddi mua t\u01b0 li\u1ec7u s\u1ea3n xu\u1ea5t \u0111\u00e1p \u1ee9ng nhi\u1ec7t t\u00ecnh nh\u1ea5t v\u1edbi c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u00f3 ch\u1ee7 \u0111\u1ec1 l\u00fd \u00a0t\u00ednh. H\u1ecd \u0111\u1ec1u bi\u1ebft r\u00f5 v\u1ec1 c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m, \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n \u0111\u1ec3 nh\u1eadn bi\u1ebft gi\u00e1 tr\u1ecb v\u00e0 \u00a0ch\u1ecbu tr\u00e1ch nhi\u1ec7m tr\u01b0\u1edbc nh\u1eefng ng\u01b0\u1eddi kh\u00e1c v\u1ec1 vi\u1ec7c l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh. Nh\u1eefng ng\u01b0\u1eddi \u00a0ti\u00eau d\u00f9ng khi mua nh\u1eefng m\u1eb7t h\u00e0ng \u0111\u1eaft ti\u1ec1n c\u0169ng c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1p \u1ee9ng c\u00e1c th\u00f4ng \u00a0\u0111i\u1ec7p \u0111\u1ec1 c\u1eadp d\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh kinh t\u1ebf, gi\u00e1 tr\u1ecb v\u00e0 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

C\u1ea5u tr\u00fac th\u00f4ng \u0111i\u1ec7p?<\/h4>\n

Hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t th\u00f4ng \u0111i\u1ec7p ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u1ea5u tr\u00fac c\u0169ng nh\u01b0 n\u1ed9i \u00a0dung c\u1ee7a n\u00f3. Ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng ph\u1ea3i quy\u1ebft \u0111\u1ecbnh c\u00f3 n\u00ean \u0111\u01b0a ra k\u1ebft lu\u1eadn r\u00f5 r\u00e0ng, \u00a0hay \u0111\u1ec3 c\u00f4ng ch\u00fang t\u1ef1 r\u00fat ra k\u1ebft lu\u1eadn. Th\u1ef1c t\u1ebf cho th\u1ea5y \u0111\u01b0a ra k\u1ebft lu\u1eadn r\u00f5 r\u00e0ng th\u00ec \u00a0th\u01b0\u1eddng hi\u1ec7u qu\u1ea3 h\u01a1n. Hay ph\u1ea3i quy\u1ebft \u0111\u1ecbnh n\u00ean \u0111\u01b0a nh\u1eefng lu\u1eadn ch\u1ee9ng \u0111anh th\u00e9p \u00a0v\u00e0o \u0111\u1ea7u hay cu\u1ed1i th\u00f4ng \u0111i\u1ec7p. Gi\u1edbi thi\u1ec7u lu\u1eadn ch\u1ee9ng \u0111anh th\u00e9p v\u00e0o \u0111\u1ea7u th\u00f4ng \u0111i\u1ec7p th\u00ec t\u1ea1o s\u1ef1 ch\u00fa \u00fd m\u1ea1nh, nh\u01b0ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t k\u1ebft th\u00fac c\u00f3 t\u00ednh ch\u1ea5t gi\u1ea3m d\u1ea7n.<\/p>\n

H\u00ecnh th\u1ee9c th\u00f4ng \u0111i\u1ec7p?<\/em><\/h4>\n

H\u00ecnh th\u1ee9c bi\u1ec3u \u0111\u1ea1t m\u1ed9t th\u00f4ng \u0111i\u1ec7p ph\u1ea3i th\u1eadt sinh \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd v\u00e0 d\u1ec5 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi mua. \u0110\u1ed1i v\u1edbi m\u1ed9t \u1ea5n ph\u1ea9m qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng ph\u1ea3i quy\u1ebft \u0111\u1ecbnh v\u1ec1 ti\u00eau \u0111\u1ec1, l\u1eddi l\u1ebd, minh h\u1ecda, m\u00e0u s\u1eafc v\u00e0 th\u1ec3 hi\u1ec7n theo c\u00e1ch \u0111\u1ec1 cao t\u00ednh l\u1ea1 th\u01b0\u1eddng v\u00e0 t\u01b0\u01a1ng ph\u1ea3n, h\u00ecnh \u1ea3nh v\u00e0 ti\u00eau \u0111\u1ec1 l\u00f4i cu\u1ed1n v\u00e0 v\u1ecb tr\u00ed g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd,\u2026<\/p>\n

N\u1ebfu truy\u1ec1n \u00a0qua radio ph\u1ea3i ch\u1ecdn t\u1eeb ng\u1eef, c\u00e1ch ph\u00e1t \u00e2m v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng gi\u1ecdng \u0111\u1ecdc (t\u1ed1c \u0111\u1ed9 \u0111\u1ecdc, nh\u1ecbp \u0111i\u1ec7u, cao \u0111\u1ed9 v\u00e0 m\u1ee9c \u0111\u1ed9 r\u00f5 r\u00e0ng v\u00e0 s\u1ee9c truy\u1ec1n c\u1ea3m c\u1ee7a gi\u1ecdng \u0111\u1ecdc). N\u1ebfu th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean truy\u1ec1n h\u00ecnh hay giao ti\u1ebfp tr\u1ef1c ti\u1ebfp, th\u00ec ph\u1ea3i c\u1ed9ng th\u00eam nh\u1eefng \u00a0y\u1ebfu t\u1ed1 kh\u00e1c n\u1eefa l\u00e0 ng\u00f4n ng\u1eef c\u1ee7a h\u00ecnh th\u1ec3 v\u00e0 phong c\u00e1ch (nh\u1eefng g\u1ee3i \u00fd kh\u00f4ng l\u1eddi),..<\/p>\n

N\u1ebfu th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n qua s\u1ea3n ph\u1ea9m hay bao b\u00ec th\u00ec c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn c\u00e1ch x\u1ebfp \u0111\u1eb7t, h\u01b0\u01a1ng th\u01a1m, m\u00e0u s\u1eafc, k\u00edch th\u01b0\u1edbc v\u00e0 ki\u1ec3u d\u00e1ng c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n

Ngu\u1ed3n th\u00f4ng \u0111i\u1ec7p nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 t\u00ednh thuy\u1ebft ph\u1ee5c?<\/em><\/h4>\n

S\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u00f4ng \u0111i\u1ec7p \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f2n ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi vi\u1ec7c h\u1ecd c\u1ea3m nh\u1eadn v\u1ec1 ng\u01b0\u1eddi g\u1eedi nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n

C\u00f3 ba y\u1ebfu t\u1ed1 l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 \u0111\u00e1ng tin c\u1eady c\u1ee7a \u00a0ngu\u1ed3n:<\/p>\n

T\u00ednh chuy\u00ean m\u00f4n<\/p>\n

T\u00ednh \u0111\u00e1ng tin:<\/p>\n

C\u00e1c \u00a0b\u00e1c s\u0129, nh\u00e0 khoa h\u1ecdc, c\u00e1c chuy\u00ean gia \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 t\u00ednh chuy\u00ean m\u00f4n trong \u00a0l\u0129nh v\u1ef1c t\u01b0\u01a1ng \u1ee9ng c\u1ee7a h\u1ecd. T\u00ednh \u0111\u00e1ng tin li\u00ean quan t\u1edbi vi\u1ec7c ngu\u1ed3n \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn \u00a0c\u00f3 m\u1ee9c \u0111\u1ed9 kh\u00e1ch quan v\u00e0 trung th\u1ef1c ra sao.<\/p>\n

T\u00ednh kh\u1ea3 \u00e1i:<\/p>\n

Th\u1ec3 hi\u1ec7n m\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a ngu\u1ed3n truy\u1ec1n t\u1ea3i th\u00f4ng \u00a0\u0111i\u1ec7p \u0111\u1ed1i v\u1edbi c\u00f4ng ch\u00fang.<\/p>\n

Ch\u1ecdn l\u1ef1a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/strong><\/h2>\n

Ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ph\u1ea3i ch\u1ecdn l\u1ef1a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng h\u1eefu hi\u1ec7u. C\u00f3 hai lo\u1ea1i k\u00eanh truy\u1ec1n th\u00f4ng: k\u00eanh tr\u1ef1c ti\u1ebfp v\u00e0 k\u00eanh gi\u00e1n ti\u1ebfp.<\/p>\n

K\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp<\/em><\/h4>\n

S\u1ebd c\u00f3 s\u1ef1 truy\u1ec1n th\u00f4ng qua ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp nh\u00e2n vi\u00ean v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng, qua \u0111i\u1ec7n tho\u1ea1i, ho\u1eb7c \u00a0qua th\u01b0 t\u1eeb tr\u00ean c\u01a1 s\u1edf giao ti\u1ebfp c\u00e1 nh\u00e2n. C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp t\u1ea1o ra hi\u1ec7u qu\u1ea3 th\u00f4ng qua nh\u1eefng c\u01a1 h\u1ed9i c\u00e1 nh\u00e2n h\u00f3a vi\u1ec7c gi\u1edbi thi\u1ec7u v\u00e0 th\u00f4ng tin ph\u1ea3n h\u1ed3i.<\/p>\n

C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia nh\u1ecf th\u00e0nh c\u00e1c k\u00eanh gi\u1edbi thi\u1ec7u, \u00a0k\u00eanh chuy\u00ean vi\u00ean v\u00e0 k\u00eanh x\u00e3 h\u1ed9i. K\u00eanh gi\u1edbi thi\u1ec7u g\u1ed3m c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a \u00a0doanh nghi\u1ec7p ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi mua tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. K\u00eanh \u00a0chuy\u00ean vi\u00ean g\u1ed3m nh\u1eefng chuy\u00ean vi\u00ean \u0111\u1ed9c l\u1eadp ph\u00e1t bi\u1ec3u \u00fd ki\u1ebfn c\u1ee7a m\u00ecnh v\u1edbi kh\u00e1ch \u00a0h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

K\u00eanh x\u00e3 h\u1ed9i g\u1ed3m nh\u1eefng ng\u01b0\u1eddi l\u00e1ng gi\u1ec1ng, b\u1ea1n b\u00e8, c\u00e1c th\u00e0nh vi\u00ean \u00a0trong gia \u0111\u00ecnh v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed3ng s\u1ef1 n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

K\u00eanh truy\u1ec1n th\u00f4ng gi\u00e1n ti\u1ebfp<\/em><\/h4>\n

K\u00eanh truy\u1ec1n th\u00f4ng gi\u00e1n ti\u1ebfp bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n.<\/p>\n

C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang bao g\u1ed3m nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n \u00a0th\u00f4ng d\u01b0\u1edbi d\u1ea1ng \u1ea5n ph\u1ea9m (th\u01b0 tr\u1ef1c ti\u1ebfp, b\u00e1o v\u00e0 t\u1ea1p ch\u00ed), ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n \u00a0th\u00f4ng qu\u1ea3ng b\u00e1 (truy\u1ec1n thanh, truy\u1ec1n h\u00ecnh), \u0111i\u1ec7n t\u1eed \u00a0( ghi \u00e2m v\u00e0 ghi h\u00ecnh, \u0111\u0129a ghi h\u00ecnh, internet) v\u00e0 nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n tr\u01b0ng b\u00e0y (b\u1ea3ng hi\u1ec7u, \u00e1p ph\u00edch).<\/p>\n

C\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ecdp b\u00e1o, l\u1ec5 khai tr\u01b0\u01a1ng,\u2026<\/p>\n

C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n \u00a0th\u00f4ng \u0111\u1ea1i ch\u00fang c\u00f3 th\u1ec3 l\u00e0 c\u00f4ng c\u1ee5 ch\u1ee7 y\u1ebfu k\u00edch th\u00edch truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp. Truy\u1ec1n \u00a0th\u00f4ng \u0111\u1ea1i ch\u00fang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi c\u00e1 nh\u00e2n th\u00f4ng qua m\u1ed9t qu\u00e1 tr\u00ecnh \u00a0truy\u1ec1n d\u00f2ng th\u00f4ng tin hai c\u1ea5p.<\/p>\n

Xem th\u00eam:<\/strong>\u00a04 c\u00e1ch l\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3<\/a><\/p>\n

X\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch<\/strong><\/h2>\n

M\u1ed9t trong nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1eb7t ra tr\u01b0\u1edbc doanh nghi\u1ec7p l\u00e0 c\u1ea7n chi bao nhi\u00eau?<\/p>\n

C\u00f3 b\u1ed1n ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch.<\/a><\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p c\u0103n c\u1ee9 v\u00e0o kh\u1ea3 n\u0103ng ng\u00e2n s\u00e1ch<\/em><\/h4>\n

Nhi\u1ec1u doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch c\u1ed5 \u0111\u1ed9ng \u1edf m\u1ee9c m\u00e0 h\u1ecd c\u00f3 th\u1ec3. Ph\u01b0\u01a1ng ph\u00e1p x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch n\u00e0y ho\u00e0n to\u00e0n b\u1ecf qua vai tr\u00f2 c\u1ee7a qu\u1ea3ng c\u00e1o\u00a0nh\u01b0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0 \u1ea3nh h\u01b0\u1edfng t\u1ee9c th\u1eddi c\u1ee7a qu\u1ea3ng c\u00e1o \u0111\u1ebfn kh\u1ed1i l\u01b0\u1ee3ng ti\u00eau th\u1ee5.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p t\u00ednh t\u1ef7 l\u1ec7 % theo doanh thu<\/em><\/h4>\n

Nhi\u1ec1u doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh chi ph\u00ed c\u1ed5 \u0111\u1ed9ng c\u1ee7a m\u00ecnh b\u1eb1ng t\u1ef7 l\u1ec7 %\/doanh thu (trong n\u0103m hay d\u1ef1 ki\u1ebfn) hay c\u1ee7a gi\u00e1 b\u00e1n.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 \u01b0u \u0111i\u1ec3m:<\/p>\n

Chi ph\u00ed qu\u1ea3ng c\u00e1o s\u1ebd thay \u0111\u1ed5i t\u00f9y theo kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Khuy\u1ebfn kh\u00edch ban l\u00e3nh \u0111\u1ea1o \u00a0ngh\u0129 \u0111\u1ebfn m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa chi ph\u00ed c\u1ed5 \u0111\u1ed9ng, gi\u00e1 b\u00e1n v\u00e0 l\u1ee3i nhu\u1eadn tr\u00ean \u0111\u01a1n v\u1ecb s\u1ea3n \u00a0ph\u1ea9m.<\/p>\n

Ph\u01b0\u01a1ng ph\u00e1p c\u0103n c\u1ee9 v\u00e0o m\u1ee5c ti\u00eau v\u00e0 nhi\u1ec7m v\u1ee5<\/em><\/h4>\n

Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00f2i h\u1ecfi nh\u1eefng ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch ph\u1ea3i x\u00e2y d\u1ef1ng ng\u00e2n s\u00e1ch tr\u00ean c\u01a1 s\u1edf x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 nh\u1eefng nhi\u1ec7m v\u1ee5 c\u1ea7n ph\u1ea3i ho\u00e0n th\u00e0nh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau r\u1ed3i \u01b0\u1edbc t\u00ednh chi ph\u00ed \u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng nhi\u1ec7m v\u1ee5 \u0111\u00f3. T\u1ed5ng c\u00e1c chi ph\u00ed n\u00e0y l\u00e0 d\u1ef1 to\u00e1n ng\u00e2n s\u00e1ch.<\/p>\n

\u2013 X\u00e1c \u0111\u1ecbnh ch\u1ec9 ti\u00eau th\u1ecb ph\u1ea7n.<\/p>\n

\u2013 X\u00e1c \u0111\u1ecbnh s\u1ed1 % th\u1ecb tr\u01b0\u1eddng m\u00e0 vi\u1ec7c qu\u1ea3ng c\u00e1o c\u1ea7n \u0111\u1ea1t t\u1edbi.<\/p>\n

\u2013 X\u00e1c \u0111\u1ecbnh s\u1ed1 % kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft \u0111\u1ebfn c\u1ea7n thuy\u1ebft ph\u1ee5c d\u00f9ng th\u1eed nh\u00e3n hi\u1ec7u.<\/p>\n

\u2013 X\u00e1c \u0111\u1ecbnh \u1ea5n t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o t\u00ednh tr\u00ean 1% s\u1ed1 ng\u01b0\u1eddi d\u00f9ng<\/p>\n

Quy\u1ebft \u0111\u1ecbnh v\u1ec1 h\u1ec7 th\u1ed1ng c\u1ed5 \u0111\u1ed9ng – C\u1ea5p \u0111\u1ed9 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/strong><\/h2>\n

C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o. M\u1ed7i c\u00f4ng c\u1ee5 l\u1ea1i c\u00f3 nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c th\u00f9 ri\u00eang v\u00e0 chi ph\u00ed c\u1ee7a n\u00f3. Ng\u01b0\u1eddi l\u00e0m marketing ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y khi l\u1ef1a ch\u1ecdn ch\u00fang.<\/p>\n

\u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5:<\/p>\n

Qu\u1ea3ng c\u00e1o<\/h4>\n

Do c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o, n\u00ean kh\u00f3 c\u00f3 th\u1ec3 kh\u00e1i qu\u00e1t \u00a0h\u00f3a \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c th\u00f9 c\u1ee7a n\u00f3 v\u1edbi t\u00ednh c\u00e1ch l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh c\u1ee7a h\u1ec7 th\u1ed1ng:<\/p>\n

\u2013 T\u00ednh \u0111\u1ea1i ch\u00fang: Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n th\u00f4ng mang t\u00ednh \u0111\u1ea1i ch\u00fang r\u1ea5t cao. B\u1ea3n ch\u1ea5t \u0111\u1ea1i ch\u00fang c\u1ee7a n\u00f3 kh\u1eb3ng \u0111\u1ecbnh t\u00ednh ch\u00ednh th\u1ee9c c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 c\u0169ng t\u1ea1o n\u00ean m\u1ed9t ti\u00eau chu\u1ea9n cho s\u1ea3n ph\u1ea9m.<\/p>\n

\u2013 T\u00ednh s\u00e2u r\u1ed9ng: Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng r\u1ea5t s\u00e2u r\u1ed9ng, cho\u00a0ph\u00e9p ng\u01b0\u1eddi b\u00e1n l\u1eb7p l\u1ea1i m\u1ed9t th\u00f4ng \u0111i\u1ec7p nhi\u1ec1u l\u1ea7n.<\/p>\n

Qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh l\u00e2u b\u1ec1n cho m\u1ed9t s\u1ea3n ph\u1ea9m \u00a0(qu\u1ea3ng c\u00e1o Coca-cola), hay \u0111\u1ec3 k\u00edch th\u00edch ti\u00eau th\u1ee5 nhanh (qu\u1ea3ng c\u00e1o c\u1ee7a c\u00e1c si\u00eau th\u1ecb \u00a0\u0111\u1ed1i v\u1edbi \u0111\u1ee3t b\u00e1n h\u00e0ng cu\u1ed1i tu\u1ea7n). Qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c c\u00f3 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 v\u01b0\u01a1n t\u1edbi nhi\u1ec1u ng\u01b0\u1eddi mua ph\u00e2n t\u00e1n v\u1ec1 \u0111\u1ecba l\u00fd v\u1edbi chi ph\u00ed th\u1ea5p cho m\u1ed9t l\u1ea7n ti\u1ebfp x\u00fac.<\/p>\n

Khuy\u1ebfn m\u00e3i<\/h4>\n

Khuy\u1ebfn m\u00e3i r\u1ea5t \u0111a d\u1ea1ng, ch\u00fang \u0111\u1ec1u c\u00f3 ba \u0111\u1eb7c \u0111i\u1ec3m ch\u1ee7 y\u1ebfu sau:<\/p>\n

\u2013 Truy\u1ec1n th\u00f4ng: Thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 th\u01b0\u1eddng cung c\u1ea5p th\u00f4ng tin c\u00f3 th\u1ec3 \u0111\u01b0a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n

\u2013 Khuy\u1ebfn kh\u00edch: K\u1ebft h\u1ee3p vi\u1ec7c nh\u00e2n nh\u01b0\u1ee3ng, kh\u00edch l\u1ec7 hay h\u1ed7 tr\u1ee3 n\u00e0o \u0111\u00f3 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 khuy\u1ebfn m\u00e3i \u0111\u1ec3 t\u1ea1o ra ph\u1ea3n \u1ee9ng \u0111\u00e1p l\u1ea1i \u00a0m\u1ea1nh m\u1ebd h\u01a1n v\u00e0 nhanh h\u01a1n. C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 khuy\u1ebfn m\u00e3i \u0111\u1ec3 ch\u00e0o h\u00e0ng \u00a0c\u00f3 hi\u1ec7u qu\u1ea3 v\u00e0 ph\u1ee5c h\u1ed3i m\u1ee9c ti\u00eau th\u1ee5 \u0111ang sa s\u00fat.<\/p>\n

Marketing tr\u1ef1c ti\u1ebfp<\/h4>\n

Marketing tr\u1ef1c ti\u1ebfp c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0:<\/p>\n

\u2013 Kh\u00f4ng c\u00f4ng khai: Th\u00f4ng \u0111i\u1ec7p th\u01b0\u1eddng \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ebfn m\u1ed9t ng\u01b0\u1eddi c\u1ee5 th\u1ec3 v\u00e0 kh\u00f4ng \u0111\u1ebfn v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

\u2013 Theo \u00fd kh\u00e1ch h\u00e0ng: Th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c so\u1ea1n th\u1ea3o theo \u00fd kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ea5p d\u1eabn c\u00e1 nh\u00e2n ng\u01b0\u1eddi nh\u1eadn.<\/p>\n

B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp<\/h4>\n

B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1ec1 chi ph\u00ed trong nh\u1eefng \u00a0giai \u0111o\u1ea1n cu\u1ed1i c\u1ee7a qu\u00e1 tr\u00ecnh mua s\u1eafm, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong vi\u1ec7c t\u1ea1o d\u1ef1ng s\u1ef1 \u01b0a th\u00edch \u00a0c\u1ee7a ng\u01b0\u1eddi mua, ni\u1ec1m tin v\u00e0 d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. Nguy\u00ean do l\u00e0 so v\u1edbi \u00a0qu\u1ea3ng c\u00e1o th\u00ec b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp c\u00f3 ba \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t sau:<\/p>\n

\u2013 Tr\u1ef1c di\u1ec7n: B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u00f2i h\u1ecfi m\u1ed1i quan h\u1ec7 sinh \u0111\u1ed9ng, tr\u1ef1c ti\u1ebfp v\u00e0 qua l\u1ea1i gi\u1eefa hai hay nhi\u1ec1u ng\u01b0\u1eddi.
\n\u2013 X\u00e2y d\u1ef1ng quan h\u1ec7: B\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ph\u00e9p thi\u1ebft l\u1eadp nhi\u1ec1u m\u1ed1i quan h\u1ec7, t\u1eeb quan h\u1ec7 mua b\u00e1n th\u00f4ng th\u01b0\u1eddng \u0111\u1ebfn quan h\u1ec7 b\u1ea1n b\u00e8 th\u00e2n thi\u1ebft. Nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng gi\u1ecfi th\u01b0\u1eddng ph\u1ea3i th\u1ef1c l\u00f2ng quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng, n\u1ebfu h\u1ecd mu\u1ed1n c\u00f3 quan h\u1ec7 l\u00e2u d\u00e0i.<\/p>\n

\u0110\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3<\/strong><\/h2>\n

Sau khi th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch c\u1ed5 \u0111\u1ed9ng ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng ph\u1ea3i \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ebfn c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. Vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i kh\u1ea3o s\u00e1t c\u00f4ng ch\u00fang \u00a0m\u1ee5c ti\u00eau xem h\u1ecd c\u00f3 nh\u1eadn th\u1ea5y hay ghi nh\u1edb th\u00f4ng \u0111i\u1ec7p \u0111\u00f3 kh\u00f4ng, h\u1ecd \u0111\u00e3 nh\u00ecn th\u1ea5y n\u00f3 \u00a0bao nhi\u00eau l\u1ea7n, h\u1ecd ghi nh\u1edb \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m n\u00e0o, h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 th\u00f4ng \u00a0\u0111i\u1ec7p \u0111\u00f3, th\u00e1i \u0111\u1ed9 tr\u01b0\u1edbc kia v\u00e0 hi\u1ec7n nay c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m \u0111\u00f3 v\u00e0 doanh nghi\u1ec7p.<\/p>\n

Ng\u01b0\u1eddi truy\u1ec1n th\u00f4ng c\u0169ng c\u1ea7n thu th\u1eadp nh\u1eefng s\u1ed1 \u0111o h\u00e0nh vi ph\u1ea3n \u1ee9ng \u0111\u00e1p l\u1ea1i c\u1ee7a c\u00f4ng ch\u00fang, nh\u01b0 c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 mua s\u1ea3n ph\u1ea9m, th\u00edch n\u00f3 v\u00e0 n\u00f3i chuy\u1ec7n v\u1edbi \u00a0nh\u1eefng ng\u01b0\u1eddi kh\u00e1c v\u1ec1 n\u00f3.<\/p>\n

\"\u0110o<\/p>\n

H\u00ecnh tr\u00ean l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111o l\u01b0\u1eddng th\u00f4ng tin ph\u1ea3n h\u1ed3i. Nh\u00ecn v\u00e0o nh\u00e3n hi\u1ec7u A ta \u00a0th\u1ea5y r\u1eb1ng 70% to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng bi\u1ebft \u0111\u1ebfn nh\u00e3n hi\u1ec7u A, 60% c\u1ee7a s\u1ed1 n\u00e0y \u0111\u00e3 d\u00f9ng th\u1eed \u00a0n\u00f3 v\u00e0 ch\u1ec9 c\u00f3 20% s\u1ed1 ng\u01b0\u1ee1i \u0111\u00e3 d\u00f9ng th\u1eed h\u00e0i l\u00f2ng v\u1edbi n\u00f3.<\/p>\n

\u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng \u00a0ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng \u0111\u00e3 c\u00f3 t\u00e1c d\u1ee5ng t\u0103ng m\u1ee9c \u0111\u1ed9 bi\u1ebft \u0111\u1ebfn, th\u1ebf nh\u01b0ng s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1eb7t kh\u00e1c, ch\u1ec9 c\u00f3 \u00a040% to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng bi\u1ebft \u0111\u1ebfn nh\u00e3n hi\u1ec7u B v\u00e0 trong s\u1ed1 n\u00e0y ch\u1ec9 c\u00f3 30% \u0111\u00e3 d\u00f9ng \u00a0th\u1eed n\u00f3, nh\u01b0ng c\u00f3 \u0111\u1ebfn 80% nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 d\u00f9ng th\u1eed n\u00f3 h\u00e0i l\u00f2ng. Trong tr\u01b0\u1eddng h\u1ee3p \u00a0n\u00e0y ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng th\u00eam \u0111\u1ec3 t\u1eadn d\u1ee5ng \u01b0u th\u1ebf \u0111\u1ea3m \u00a0b\u1ea3o th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng c\u1ee7a nh\u00e3n hi\u1ec7u.<\/p>\n

X\u00e1c \u0111\u1ecbnh c\u00e1c c\u1ea5p \u0111\u1ed9 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng r\u1ea5t quan tr\u1ecdng v\u00e0 c\u0169ng l\u00e0 c\u00f4ng vi\u1ec7c kh\u00f4ng d\u1ec5 d\u00e0ng. Hy v\u1ecdng v\u1edbi nh\u1eefng th\u00f4ng tin v\u1ec1 c\u00e1c c\u1ea5p \u0111\u1ed9 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng tr\u00ean, c\u00e1c b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng.\u00a0N\u1ebfu c\u00e1c b\u1ea1n c\u1ea7n th\u00eam t\u01b0 v\u1ea5n v\u1ec1 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y k\u1ebft n\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim t\u1ea1i\u00a00964 699 499<\/strong>\u00a0ho\u1eb7c\u00a0contact@www.saokim.com.vn<\/a>\u00a0<\/strong>nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

X\u00e1c \u0111\u1ecbnh c\u00e1c c\u1ea5p \u0111\u1ed9 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng r\u1ea5t quan tr\u1ecdng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi m\u1ed9t k\u1ebf ho\u1ea1ch th\u1ef1c thi hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ef1 to\u00e1n m\u1ecdi t\u00ecnh hu\u1ed1ng c\u00f3 th\u1ec3 x\u1ea3y ra. V\u1edbi kinh nghi\u1ec7m d\u00e0y d\u1eb7n trong l\u0129nh v\u1ef1c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, Sao Kim s\u1ebd gi\u00fap […]<\/p>\n","protected":false},"author":16,"featured_media":321938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[896,897],"class_list":["post-321933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-cac-cap-do-lap-ke-hoach-truyen-thong","tag-lap-ke-hoach-truyen-thong"],"acf":[],"views":3762,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=321933"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/321933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321938"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=321933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=321933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=321933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}