{"id":322300,"date":"2019-01-16T08:10:49","date_gmt":"2019-01-16T01:10:49","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=322300"},"modified":"2022-09-22T11:31:22","modified_gmt":"2022-09-22T04:31:22","slug":"5-buoc-don-gian-giup-doanh-nghiep-xay-dung-hinh-anh-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/5-buoc-don-gian-giup-doanh-nghiep-xay-dung-hinh-anh-thuong-hieu\/","title":{"rendered":"5 B\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p>\u0110\u1ec3 <strong>x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u1ec1 th\u1eddi gian, c\u00f4ng s\u1ee9c, ti\u1ec1n b\u1ea1c. Tuy nhi\u00ean, m\u1ed9t khi th\u00e0nh c\u00f4ng, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u s\u1ebd mang l\u1ea1i cho b\u1ea1n nh\u1eefng k\u1ebft qu\u1ea3 x\u1ee9ng \u0111\u00e1ng. Tr\u00e1i ng\u1ecdt ch\u1ec9 d\u00e0nh cho nh\u1eefng ai c\u00f3 quy\u1ebft t\u00e2m v\u00e0 th\u1ef1c s\u1ef1 mong mu\u1ed1n th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u01b0\u1edbc kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n gi\u00fap b\u1ea1n <strong>x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong> th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u <\/h2>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u ngay \u0111\u1ed3ng th\u1eddi v\u1edbi th\u1eddi \u0111i\u1ec3m x\u00e2y d\u1ef1ng doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng kinh doanh, doanh nghi\u1ec7p c\u1ea7n b\u1eaft tay ngay v\u00e0o x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. C\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u b\u1eb1ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c c\u00e0ng c\u1ee5 th\u1ec3, chi ti\u1ebft c\u00e0ng t\u1ed1t. B\u1ea1n n\u00ean \u0111\u1ecbnh t\u00ednh, \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u1ee5 th\u1ec3 cho \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 \u0111i\u1ec3m xu\u1ea5t ph\u00e1t x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, b\u1ea1n c\u1ea7n:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Nghi\u00ean c\u1ee9u k\u1ef9 c\u00e0ng v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn, c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m h\u00e0nh vi, nh\u00e2n kh\u1ea9u h\u1ecdc, &#8230;. c\u1ee7a h\u1ecd<\/li><li>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/li><li>T\u1ea1o ra t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p<\/li><li>X\u00e1c \u0111\u1ecbnh \u0111\u1ec1 xu\u1ea5t kh\u00e1c bi\u1ec7t h\u00f3a<\/li><li>X\u00e1c \u0111\u1ecbnh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n \u1edf kh\u00eda c\u1ea1nh tr\u1ef1c quan<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1eeb \u0111\u00f3, ph\u00e1c h\u1ecda r\u00f5 r\u00e0ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong n\u1ed9i b\u1ed9 c\u00f4ng ty <\/h2>\n\n\n\n<p>N\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 c\u00f3 logo hay nh\u1eefng thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n bao g\u1ed3m nh\u1eefng \u0111\u1eb7c tr\u01b0ng, n\u00e9t ri\u00eang bi\u1ec7t trong cung c\u00e1ch ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<div class=\"wp-block-image size-full wp-image-322301\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"450\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/5-buoc-xay-dung-hinh-anh-thuong-hieu-1.jpg\" alt=\"Nh\u00e2n vi\u00ean g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.\" class=\"wp-image-322301\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/5-buoc-xay-dung-hinh-anh-thuong-hieu-1.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/5-buoc-xay-dung-hinh-anh-thuong-hieu-1-80x48.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption>H\u00e3y \u0111\u1ec3 m\u1ed7i nh\u00e2n vi\u00ean l\u00e0 m\u1ed9t \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Ch\u00ednh c\u00e1ch \u1ee9ng x\u1eed giao ti\u1ebfp v\u1edbi nhau gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean, gi\u1eefa nh\u00e2n vi\u00ean v\u1edbi kh\u00e1ch h\u00e0ng g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean \u0111\u1eb7c tr\u01b0ng c\u1ee7a doanh nghi\u1ec7p. Ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng cho th\u1ea5y t\u00ecnh y\u00eau v\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 t\u00ecnh y\u00eau th\u01b0\u01a1ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a nh\u00e2n vi\u00ean l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n l\u00e0m. H\u00e3y chia s\u1ebb v\u1edbi nh\u00e2n vi\u00ean v\u1ec1 l\u00fd do th\u01b0\u01a1ng hi\u1ec7u ra r\u1eddi, nh\u1eefng \u0111i\u1ec1u tuy\u1ec7t v\u1eddi m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng b\u1ed9 <\/h2>\n\n\n\n<p>B\u1ea1n c\u1ea7n bi\u1ebft r\u1eb1ng x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n mang l\u1ea1i l\u1ee3i t\u1ed1i \u0111a cho doanh nghi\u1ec7p. V\u1edbi t\u1ea7n su\u1ea5t ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ghi nh\u1edb v\u00e0 \u1ea5n t\u01b0\u1ee3ng h\u01a1n.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n c\u00f2n kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 nghi\u00eam t\u00fac, ch\u1ec9n chu trong kinh doanh c\u1ee7a doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng c\u0169ng c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng v\u00e0 \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng b\u1edfi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac.<\/p>\n\n\n\n<p>N\u1ebfu doanh nghi\u1ec7p c\u00f2n h\u1ea1n ch\u1ebf v\u1ec1 t\u00e0i ch\u00ednh th\u00ec c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi 3 y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u sau:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Logo<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/sang-tac-slogan\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Slogan<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u00f2n eo h\u1eb9p v\u1ec1 t\u00e0i ch\u00ednh th\u00ec c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u1edbi logo. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 b\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3, ph\u1ea3i t\u1ed1t v\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>Logo<\/strong> l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, s\u1ebd xu\u1ea5t hi\u1ec7n b\u1ea5t c\u1ee9 \u0111\u00e2u th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n. V\u1eady n\u00ean, m\u1ed9t logo kh\u00f4ng t\u1ed1t c\u00f2n t\u1ec7 h\u01a1n l\u00e0 kh\u00f4ng c\u00f3 logo. Do \u0111\u00f3, h\u00e3y l\u1ef1a ch\u1ecdn \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n, thi\u1ebft k\u1ebf logo uy t\u00edn \u0111\u1ec3 g\u1eedi g\u1eafm ni\u1ec1m tin.<\/p>\n\n\n\n<p><strong>Slogan<\/strong> ch\u00ednh l\u00e0 th\u00f4ng \u0111i\u1ec7p b\u1eb1ng ng\u00f4n ng\u1eef m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Slogan c\u1ea7n g\u1eafn g\u1ecdn, x\u00fac t\u00edch, bao tr\u1ecdn to\u00e0n b\u1ed9 v\u1ec1 t\u1ea7m nh\u00ecn, m\u1ee5c ti\u00eau hay cam k\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>M\u1ed9t slogan hi\u1ec7u qu\u1ea3 c\u1ea7n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng c\u1ea3m x\u00fac, c\u1ea3m nh\u1eadn nh\u1ea5t qu\u00e1n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><strong>\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 c\u00f4ng vi\u1ec7c t\u01b0\u1edfng ch\u1eebng d\u1ec5 m\u00e0 kh\u00f3. \u0110\u00e2y l\u00e0 c\u00f4ng vi\u1ec7c b\u1eaft bu\u1ed9c \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p tr\u01b0\u1edbc khi cho ra m\u1eaft s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi. T\u00ean th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng nh\u1eefng g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n qua \u0111\u00f3 \u0111\u1ecbnh v\u1ecb ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5 c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dae7ff\"><em>Xem ngay: <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n ngay t\u1eeb \u0111\u1ea7u.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u <\/h2>\n\n\n\n<p>C\u00e1c c\u00f4ng c\u1ee5 v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e2y c\u1ea7u k\u1ebft n\u1ed1i gi\u1eefa h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. S\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng r\u1ed9ng r\u00e3i h\u01a1n, ti\u1ebfp c\u1eadn th\u01b0\u1eddng xuy\u00ean v\u00e0 g\u1ea7n g\u0169i h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-image size-full wp-image-322302\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"750\" height=\"500\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/5-buoc-xay-dung-hinh-anh-thuong-hieu-3.jpg\" alt=\"Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.\" class=\"wp-image-322302\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/5-buoc-xay-dung-hinh-anh-thuong-hieu-3.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/5-buoc-xay-dung-hinh-anh-thuong-hieu-3-80x53.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption>S\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u r\u1ed9ng r\u00e3i h\u01a1n.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 d\u00e0nh m\u1ed9t ngu\u1ed3n l\u1ef1c l\u1edbn cho truy\u1ec1n th\u00f4ng, v\u00ec th\u1ebf h\u00e3y t\u1eadn d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng mi\u1ec5n ph\u00ed nh\u01b0:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook v\u00e0 c\u00e1c m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/li><li>Blog<\/li><li>Youtube<\/li><li>Di\u1ec5n \u0111\u00e0n<\/li><li>Ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng trong c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n<\/li><li>Kh\u00e1ch h\u00e0ng<\/li><li>B\u00e1o \u0111i\u1ec7n t\u1eed chuy\u00ean ng\u00e0nh<\/li><li>\u2026\u2026..<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tham kh\u1ea3o th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Launching (truy\u1ec1n th\u00f4ng, ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi)<\/li><li>Corporate Brand Image (truy\u1ec1n th\u00f4ng, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p)<\/li><li>Social Branding (truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i)<\/li><li>Digital Branding (truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Digital)<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. X\u00e2y d\u1ef1ng Brand guidelines \u0111\u1ea7y \u0111\u1ee7, r\u00f5 r\u00e0ng <\/h2>\n\n\n\n<p><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> ch\u1ec9 h\u1eefu \u00edch khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean c\u01a1 s\u1edf \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n tr\u00ean m\u1ecdi ph\u01b0\u01a1ng di\u1ec7n v\u00e0 t\u1ea1i m\u1ecdi n\u01a1i n\u00f3 xu\u1ea5t hi\u1ec7n. M\u1ed9t c\u1ea9m nang h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u1ed1ng nh\u1ea5t tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng.<\/p>\n\n\n\n<p>T\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea7y \u0111\u1ee7, r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. T\u00e0i li\u1ec7u c\u0169ng bao g\u1ed3m c\u00e1c nguy\u00ean t\u1eafc s\u1eed d\u1ee5ng logo, b\u1ed1 c\u1ee5c qu\u1ea3ng c\u00e1o, m\u00e0u s\u1eafc v\u00e0 font ch\u1eef v\u00e0 t\u1ed5ng th\u1ec3 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">L\u1eddi k\u1ebft<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u1ea7n \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u00e0i b\u1ea3n. \u0110\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng d\u1ec5 d\u00e0ng nh\u01b0ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p nh\u1ea3y v\u1ecdt v\u1ec1 ch\u1ea5t v\u00e0 mang l\u1ea1i c\u01a1 h\u1ed9i l\u1edbn h\u01a1n trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#d4e3ff\"><em>> Xem ngay d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng, <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/corporate-brand-image\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> cho doanh nghi\u1ec7p c\u1ee7a Sao Kim.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>\u00a0<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<div class=\"saokim-link-exchange\"><span id=\"link_1663260558\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u1ec1 th\u1eddi gian, c\u00f4ng s\u1ee9c, ti\u1ec1n b\u1ea1c. Tuy nhi\u00ean, m\u1ed9t khi th\u00e0nh c\u00f4ng, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u s\u1ebd mang l\u1ea1i cho b\u1ea1n nh\u1eefng k\u1ebft qu\u1ea3 x\u1ee9ng \u0111\u00e1ng. Tr\u00e1i ng\u1ecdt ch\u1ec9 d\u00e0nh cho nh\u1eefng ai c\u00f3 quy\u1ebft t\u00e2m v\u00e0 th\u1ef1c s\u1ef1 [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":322304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,11],"tags":[114,917,918,133,19],"class_list":["post-322300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem","category-nhan-dien-thuong-hieu","tag-nhn-din-thng-hiu","tag-sao-kim-ha-noi","tag-thiet-ke-sao-kim","tag-thiet-ke-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":4964,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/322300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=322300"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/322300\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/322304"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=322300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=322300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=322300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}