{"id":322352,"date":"2019-01-21T10:40:59","date_gmt":"2019-01-21T03:40:59","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=322352"},"modified":"2019-02-25T11:10:37","modified_gmt":"2019-02-25T04:10:37","slug":"5-quy-tac-dat-ten-doanh-nghiep-trong-ky-nguyen-so","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/dat-ten-thuong-hieu\/5-quy-tac-dat-ten-doanh-nghiep-trong-ky-nguyen-so\/","title":{"rendered":"5 quy t\u1eafc \u0111\u1eb7t t\u00ean doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean s\u1ed1"},"content":{"rendered":"

L\u00e0m sao \u0111\u1ec3 \u0111\u1eb7t t\u00ean doanh nghi\u1ec7p<\/a> th\u1eadt n\u1ed5i b\u1eadt, ph\u00f9 h\u1ee3p, t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong t\u01b0\u01a1ng lai. N\u1ed7i \u00e1m \u1ea3nh c\u1ee7a ch\u00fang ta v\u1edbi m\u00e0n h\u00ecnh \u0111\u00e3 thay \u0111\u1ed5i c\u00e1c quy t\u1eafc khi \u0111\u1eb7t t\u00ean c\u00f4ng ty.<\/strong><\/p>\n

S\u1ef1 gia t\u0103ng c\u1ee7a k\u1ebft n\u1ed1i li\u00ean t\u1ee5c v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta l\u00e0m vi\u1ec7c, li\u00ean h\u1ec7 v\u1edbi nhau, mua s\u1eafm v\u00e0 vui ch\u01a1i. Kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi n\u00f3 c\u0169ng thay \u0111\u1ed5i c\u00e1ch c\u00e1c c\u00f4ng ty n\u00ean – v\u00e0 kh\u00f4ng n\u00ean – \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u00ean.<\/span><\/p>\n

L\u01b0u \u00fd r\u1eb1ng “vi\u1ec7c ch\u1ecdn t\u00ean c\u00f4ng ty ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n” b\u1edfi v\u00ec “t\u00ean c\u00f4ng ty th\u01b0\u1eddng l\u00e0 \u0111\u1ecba ch\u1ec9 web c\u1ee7a n\u00f3”.<\/span><\/p>\n

= >> T\u00ecm hi\u1ec3u v\u1ec1 5 b\u01b0\u1edbc \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 v\u00e0 Ph\u1ee5c H\u1ee3p<\/a><\/em><\/p>\n

B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y t\u00ecm hi\u1ec3u 5 quy t\u1eafc \u0111\u1eb7t t\u00ean doanh nghi\u1ec7p<\/strong> trong k\u1ef7 nguy\u00ean s\u1ed1.<\/span><\/p>\n

\"\u0110\u1eb7t
Nhi\u1ec1u ng\u01b0\u1eddi \u0111ang l\u00fang t\u00fang khi \u0111\u1eb7t t\u00ean doanh nghi\u1ec7p.<\/figcaption><\/figure>\n
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  1. \n

    T\u00ean mi\u1ec1n ng\u1eafn \u0111\u01b0\u1ee3c y\u00eau th\u00edch h\u01a1n<\/span><\/h2>\n<\/li>\n<\/ol>\n

    Ng\u00e0y nay, t\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u0169ng th\u01b0\u1eddng l\u00e0 URL c\u1ee7a b\u1ea1n. V\u00ec l\u00fd do n\u00e0y, nghi\u00eam t\u00fac xem x\u00e9t gi\u1eef n\u00f3 ng\u1eafn. Nghi\u00ean c\u1ee9u t\u1eeb Karl Ulrich, ph\u00f3 tr\u01b0\u1edfng khoa kh\u1edfi nghi\u1ec7p v\u00e0 \u0111\u1ed5i m\u1edbi t\u1ea1i Wharton, cho th\u1ea5y “t\u00ean mi\u1ec1n g\u1ed3m b\u1ea3y k\u00fd t\u1ef1 tr\u1edf xu\u1ed1ng, ngo\u1ea1i tr\u1eeb dot.com ho\u1eb7c h\u1eadu t\u1ed1 kh\u00e1c, c\u00f3 xu h\u01b0\u1edbng mang l\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cao h\u01a1n. Kh\u00e1ch truy c\u1eadp v\u00e0o m\u1ed9t trang web s\u1ebd gi\u1ea3m 7% n\u1ebfu t\u00ean mi\u1ec1n \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u00e0nh 10 k\u00fd t\u1ef1.<\/span><\/p>\n

    V\u1ec1 c\u01a1 b\u1ea3n, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd mong \u0111\u1ee3i “gi\u1ea3m hai ph\u1ea7n tr\u0103m l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp cho m\u1ed7i k\u00fd t\u1ef1 b\u1ed5 sung ngo\u00e0i ranh gi\u1edbi t\u1ed1i \u01b0u t\u1eeb b\u1ea3y k\u00fd t\u1ef1 tr\u1edf xu\u1ed1ng.”<\/span><\/p>\n

      \n
    1. \n

      T\u00ean h\u1ea5p d\u1eabn nh\u01b0ng t\u1ed1i ngh\u0129a c\u00f3 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m<\/span><\/h2>\n<\/li>\n<\/ol>\n

      T\u1ea7m quan tr\u1ecdng c\u1ee7a t\u00ean mi\u1ec1n khi\u1ebfn nhi\u1ec1u c\u00f4ng ty l\u1ef1a chon t\u00ean doanh nghi\u1ec7p ng\u1eafn g\u1ecdn v\u00e0 \u0111\u00e1ng nh\u1edb. ngay c\u1ea3 khi t\u00ean \u0111\u00f3 l\u00e0 m\u1ed9t t\u1eeb \u0111\u01b0\u1ee3c t\u1ea1o ra (nh\u01b0 Spotify) ho\u1eb7c m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 ho\u00e0n to\u00e0n kh\u00f4ng li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p (b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ec9 b\u1eb1ng c\u00e1ch nh\u00ecn m\u00e0 cho r\u1eb1ng Amazon b\u00e1n s\u00e1ch h\u01a1n l\u00e0 b\u00e1n tour ng\u00e0y l\u1ec5 Nam M\u1ef9).<\/span><\/p>\n

      Nh\u01b0 \u0111\u00e3 n\u00eau \u1edf tr\u00ean, m\u1ed9t URL m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 c\u1ef1c k\u1ef3 c\u00f3 gi\u00e1 tr\u1ecb, nh\u01b0ng ch\u1ec9 khi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u00e3 nh\u1eadn ra c\u00f4ng ty c\u1ee7a b\u1ea1n v\u00e0 vi\u1ec7c \u0111i \u0111\u1ebfn giai \u0111o\u1ea1n \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m. “Gi\u1ed1ng nh\u01b0 Uber v\u00e0 Amazon, c\u00e1c c\u00f4ng ty nh\u01b0 th\u1ebf n\u00e0y ph\u1ea3i chi r\u1ea5t nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft h\u1ecd \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec”, gi\u00e1o s\u01b0 ti\u1ebfp th\u1ecb Leonard Lodish c\u1ea3nh b\u00e1o.<\/span><\/p>\n

      Gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t – m\u1eb7c d\u00f9 th\u01b0\u1eddng l\u00e0 kh\u00f3 nh\u1ea5t – l\u00e0 t\u00ecm m\u1ed9t c\u00e1i t\u00ean v\u1eeba d\u1ec5 nh\u1edb v\u1eeba d\u1ec5 di\u1ec5n gi\u1ea3i, nh\u01b0 Diapers.com.<\/span><\/p>\n

      \"\u0110\u1eb7t
      \u0110\u1eb7t t\u00ean doanh nghi\u1ec7p \u0111\u00fang gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/figcaption><\/figure>\n
        \n
      1. \n

        Nghi\u00ean c\u1ee9u Siri<\/span><\/h2>\n<\/li>\n<\/ol>\n

        V\u1edbi s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c tr\u1ee3 l\u00fd k\u1ef9 thu\u1eadt s\u1ed1 \u0111i\u1ec1u khi\u1ec3n b\u1eb1ng gi\u1ecdng n\u00f3i nh\u01b0 Siri, vi\u1ec7c c\u00f3 m\u1ed9t t\u00ean d\u1ec5 ph\u00e1t \u00e2m l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. \u0110i\u1ec1u b\u1eaft bu\u1ed9c l\u00e0 t\u00ean c\u1ee7a m\u1ed9t c\u00f4ng ty nghe c\u00f3 v\u1ebb ch\u00ednh x\u00e1c nh\u01b0 th\u1ebf n\u00e0o ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ph\u00e1t \u00e2m n\u00f3. V\u00ed d\u1ee5, nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm nh\u00e0 h\u00e0ng Mexico Garaje \u1edf San Francisco c\u00f3 th\u1ec3 ph\u00e1t \u00e2m sai v\u00e0 nh\u1ea7m l\u1eabn v\u1edbi ph\u1ea7n m\u1ec1m nh\u1eadn d\u1ea1ng gi\u1ecdng n\u00f3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm qu\u00e1n \u0103n.<\/span><\/p>\n

          \n
        1. \n

          Xem x\u00e9t m\u00e0n h\u00ecnh nh\u1ecf<\/span><\/h2>\n<\/li>\n<\/ol>\n

          N\u00f3 c\u00f3 d\u1ec5 d\u00e0ng \u0111\u1ec3 ai \u0111\u00f3 nh\u1eadn ra t\u00ean c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh? M\u1ed9t ph\u1ea7n c\u1ee7a c\u00e2u tr\u1ea3 l\u1eddi thu\u1ed9c v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf nh\u01b0 ph\u00f4ng ch\u1eef nh\u01b0ng m\u1ed9t ph\u1ea7n \u0111i\u1ec1u n\u00e0y c\u0169ng ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ean b\u1ea1n ch\u1ecdn v\u00e0 c\u00e1ch \u0111\u00e1nh v\u1ea7n. Xu h\u01b0\u1edbng trong thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 nh\u00ecn v\u00e0o m\u00e0n h\u00ecnh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. V\u00ec v\u1eady, b\u1ea1n s\u1ebd mu\u1ed1n (ng\u01b0\u1eddi ti\u00eau d\u00f9ng) c\u00f3 th\u1ec3 x\u1eed l\u00fd m\u1ecdi th\u1ee9 nhanh ch\u00f3ng. N\u00f3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 s\u1ef1 l\u01b0u lo\u00e1t v\u1ec1 nh\u1eadn th\u1ee9c, gi\u00e1o s\u01b0 ti\u1ebfp th\u1ecb Wharton Barbara Kahn l\u01b0u \u00fd.<\/span><\/p>\n

          \"Spa
          M\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Sao Kim.<\/figcaption><\/figure>\n
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          1. \n

            \u0110\u1eebng qu\u00e1 lo l\u1eafng v\u1edbi t\u00ean c\u00f4ng ty c\u1ee7a b\u1ea1n<\/span><\/h2>\n<\/li>\n<\/ol>\n

            T\u00ean c\u00f4ng ty l\u00e0 r\u1ea5t quan tr\u1ecdng? Ch\u1eafc ch\u1eafn r\u1ed3i. Nh\u01b0ng c\u00f3 m\u1ed9t th\u1ee9 kh\u00f4ng k\u00e9m quan tr\u1ecdng h\u01a1n l\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cho kh\u00e1ch h\u00e0ng. \u0110\u1eb7t t\u00ean cho doanh nghi\u1ec7p<\/strong> ng\u00e0y nay c\u0169ng d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft nh\u1edd v\u00e0o d\u1ecbch v\u1ee5 \u0111\u1eb7t t\u00ean doanh nghi\u1ec7p. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1c doanh nghi\u1ec7p uy t\u00edn, ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec3 nh\u1edd \u0111\u1eb7t t\u00ean doanh nghi\u1ec7p h\u1ed9. C\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap b\u1ea1n \u0111\u1eb7t t\u00ean doanh nghi\u1ec7p, \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u, nguy\u1ec7n v\u1ecdng c\u1ee7a b\u1ea1n, v\u1eeba ph\u00f9 h\u1ee3p v\u1edbi xu th\u1ebf th\u1ecb tr\u01b0\u1eddng. V\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 t\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ea3m b\u1ea3o c\u00e1c ti\u00eau ch\u00ed ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u trong l\u00e2u d\u00e0i: d\u1ec5 nh\u1edb, d\u1ec5 hi\u1ec3u, \u1ea5n t\u01b0\u1ee3ng, \u0111\u1ed9c \u0111\u00e1o v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

            Sao Kim Branding<\/strong><\/p>\n

            T\u1ed5ng h\u1ee3p t\u1eeb inc<\/strong><\/span><\/em><\/p>\n

             <\/p>\n

             <\/p>\n

            ❐ Tham kh\u1ea3o th\u00eam: <\/a> <\/span>, <\/a> <\/span>, <\/a> <\/span><\/span><\/div>
            <\/div>","protected":false},"excerpt":{"rendered":"

            L\u00e0m sao \u0111\u1ec3 \u0111\u1eb7t t\u00ean doanh nghi\u1ec7p th\u1eadt n\u1ed5i b\u1eadt, ph\u00f9 h\u1ee3p, t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong t\u01b0\u01a1ng lai. N\u1ed7i \u00e1m \u1ea3nh c\u1ee7a ch\u00fang ta v\u1edbi m\u00e0n h\u00ecnh \u0111\u00e3 thay \u0111\u1ed5i c\u00e1c quy t\u1eafc khi \u0111\u1eb7t t\u00ean c\u00f4ng ty. S\u1ef1 gia t\u0103ng c\u1ee7a k\u1ebft n\u1ed1i li\u00ean […]<\/p>\n","protected":false},"author":39,"featured_media":322354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,13],"tags":[204,22,919],"class_list":["post-322352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","category-dat-ten-thuong-hieu","tag-dat-ten-cong-ty","tag-thuong-hieu","tag-dat-ten-doanh-nghiep"],"acf":[],"views":692,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/322352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=322352"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/322352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/322354"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=322352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=322352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=322352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}