{"id":322370,"date":"2021-07-01T02:47:17","date_gmt":"2021-07-01T02:47:17","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=322370"},"modified":"2023-12-21T14:36:57","modified_gmt":"2023-12-21T07:36:57","slug":"4-buoc-danh-gia-thuong-hieu-nhanh-chong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/4-buoc-danh-gia-thuong-hieu-nhanh-chong\/","title":{"rendered":"4 B\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p nhanh ch\u00f3ng"},"content":{"rendered":"\n<p><strong>\u0110\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 c\u00f4ng vi\u1ec7c quan tr\u1ecdng, c\u1ea7n th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean v\u00e0 li\u00ean t\u1ee5c trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng. Tuy nhi\u00ean, r\u1ea5t \u00edt doanh nghi\u1ec7p duy tr\u00ec \u0111\u01b0\u1ee3c c\u00f4ng t\u00e1c n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 <strong>4 b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u nhanh<\/strong> gi\u00fap b\u1ea1n n\u1eafm b\u1eaft s\u01a1 l\u01b0\u1ee3c hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-322371\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"362\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/xay-dung-thuong-hieu-va-nhung-nham-lan-thumb.jpg\" alt=\"C\u1ea7n \u0111\u00e1nh gi\u00e1 l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean.\" class=\"wp-image-322371\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/xay-dung-thuong-hieu-va-nhung-nham-lan-thumb.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/xay-dung-thuong-hieu-va-nhung-nham-lan-thumb-80x39.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c ch\u0103m ch\u00fat, vun \u0111\u1eafp m\u1ed7i ng\u00e0y<\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">L\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p c\u00f3 b\u1ea1n gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p m\u00ecnh \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00e2u tr\u00ean th\u1ecb tr\u01b0\u1eddng, h\u01a1n k\u00e9m so v\u1edbi \u0111\u1ed1i th\u1ee7 ra sao. B\u1ea1n c\u00f3 bao gi\u1edd t\u00ecm hi\u1ec3u c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, ho\u1eb7c h\u00ecnh \u1ea3nh hi\u1ec7n t\u1ea1i c\u00f3 ph\u00f9 h\u1ee3p, c\u00f3 ph\u1ea3n \u00e1nh \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, v\u1ecb th\u1ebf m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i, c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi xu th\u1ebf ph\u00e1t tri\u1ec3n chung?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ngay c\u1ea3 v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t tr\u01b0\u1edbc \u0111\u00f3 th\u00ec theo th\u1eddi gian c\u0169ng c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ea1c h\u1eadu v\u00e0 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p s\u1ebd c\u1ea3n tr\u1edf s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Ki\u1ec3m tra, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch \u0111\u1ec3 ki\u1ec3m so\u00e1t qu\u00e1 tr\u00ecnh <strong>Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/strong>. Hi\u1ec3u \u0111\u01b0\u1ee3c <strong>th\u1ef1c tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> gi\u00fap doanh nghi\u1ec7p c\u00f3 bi\u1ec7n ph\u00e1p \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi v\u00e0 c\u1ea7n thi\u1ebft.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 b\u01b0\u1edbc gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 th\u1ef1c tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-1-danh-gia-t\u1ea7m-nhin-s\u1ee9-m\u1ec7nh-gia-tr\u1ecb-c\u1ed1t-loi-c\u1ee7a-th\u01b0\u01a1ng-hi\u1ec7u\">1. \u0110\u00e1nh gi\u00e1 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 \u0111\u1ea1i s\u1ee9 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u1ec1 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng. M\u1ed9t doanh nghi\u1ec7p kh\u00f4ng c\u00f3 t\u1ea7m nh\u00ecn ho\u1eb7c thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn doanh nghi\u1ec7p \u0111\u1ec1u t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn doanh nghi\u1ec7p. \u0110i\u1ec1u \u0111\u00f3 ch\u1eb3ng kh\u00e1c n\u00e0o m\u1ed9t ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng m\u00e0 kh\u00f4ng bi\u1ebft ph\u01b0\u01a1ng h\u01b0\u1edbng \u0111i v\u1ec1 \u0111\u00e2u.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-322372 size-full\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"750\" height=\"324\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/Tam-Nhin-Su-Menh.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. \" class=\"wp-image-322372\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/Tam-Nhin-Su-Menh.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/Tam-Nhin-Su-Menh-80x35.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p.<\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">T\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u00ean c\u1ea3 2 ph\u01b0\u01a1ng di\u1ec7n: <strong>B\u00ean trong<\/strong> v\u00e0 <strong>B\u00ean ngo\u00e0i<\/strong>. \u0110\u00e2y ch\u00ednh l\u00e0 kim ch\u1ec9 nam h\u00e0nh \u0111\u1ed9ng c\u1ee7a t\u1eadp th\u1ec3 doanh nghi\u1ec7p nh\u1eb1m h\u01b0\u1edbng t\u1edbi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung. \u0110\u1ed3ng th\u1eddi, nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p c\u0169ng l\u00e0 nh\u1eefng cam k\u1ebft v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">L\u00e0 ch\u1ee7 doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 l\u1ea1i t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p \u0111\u00e3 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn c\u00f4ng ch\u00fang.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 l\u00e0m tr\u00f2n s\u1ee9 m\u1ec7nh truy\u1ec1n t\u1ea3i r\u00f5 r\u00e0ng nh\u1eefng th\u00f4ng \u0111i\u1ec7p n\u00e0y \u0111\u1ebfn kh\u00e1ch h\u00e0ng hay ch\u01b0a? So v\u1edbi m\u1ee5c ti\u00eau \u0111\u1ec1 ra, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 ch\u01b0a \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u?<\/span><\/p>\n\n\n\n<p>V\u00e0 li\u1ec7u r\u1eb1ng, v\u1edbi quy m\u00f4, l\u0129nh v\u1ef1c v\u00e0 m\u1ee5c ti\u00eau hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p &#8211; t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u00e3 truy\u1ec1n th\u00f4ng li\u1ec7u c\u00f3 c\u00f2n ph\u00f9 h\u1ee3p? C\u00f3 c\u1ea7n tinh ch\u1ec9nh hay b\u1ed5 sung ho\u1eb7c l\u00e0m r\u00f5 r\u00e0ng h\u01a1n kh\u00f4ng?<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>&gt; Li\u00ean h\u1ec7 v\u1edbi Sao Kim ngay \u0111\u1ec3 \u0111\u01b0\u1ee3c <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-tai-dinh-vi-thuong-hieu\/\" data-type=\"URL\" data-id=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-tai-dinh-vi-thuong-hieu\/\" target=\"_blank\"><strong>t\u01b0 v\u1ea5n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ea1t m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-2-danh-gia-hi\u1ec7n-tr\u1ea1ng-logo-th\u01b0\u01a1ng-hi\u1ec7u\">2. \u0110\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng logo th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ea1i s\u1ee9 c\u1ee7a doanh nghi\u1ec7p th\u00ec logo l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec c\u1ea7n truy\u1ec1n t\u1ea3i qua th\u01b0\u01a1ng hi\u1ec7u th\u00ec c\u00f4ng vi\u1ec7c quan tr\u1ecdng ti\u1ebfp theo \u0111\u00e1nh gi\u00e1 logo.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Logo<\/strong> l\u00e0 \u0111i\u1ec3m ch\u1ea1m th\u01b0\u1eddng xuy\u00ean nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u1ec1 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, m\u1ee5c ti\u00eau\u2026 c\u1ee7a doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i kh\u00e9o l\u00e9o qua logo.<\/span><\/p>\n\n\n<div class=\"wp-block-image size-full wp-image-322373\">\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"750\" height=\"556\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/cong-ty-cp-che-thai-nguyen0_1311797809.jpg\" alt=\"Logo th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p. \" class=\"wp-image-322373\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/cong-ty-cp-che-thai-nguyen0_1311797809.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/cong-ty-cp-che-thai-nguyen0_1311797809-80x59.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>M\u1ed9t s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf logo c\u1ee7a Sao Kim.<\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">L\u00e0 ch\u1ee7 doanh nghi\u1ec7p, h\u01a1n ai h\u1ebft b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. V\u00e0 h\u01a1n ai h\u1ebft b\u1ea1n c\u0169ng hi\u1ec3u r\u00f5 nh\u1eefng th\u00f4ng \u0111i\u1ec7p n\u00e0o c\u1ea7n truy\u1ec1n th\u00f4ng qua th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, b\u1ea1n c\u1ea7n t\u1ef1 \u0111\u00e1nh gi\u00e1 li\u1ec7u thi\u1ebft k\u1ebf logo c\u1ee7a doanh nghi\u1ec7p \u0111\u00e3 bi\u1ec3u \u0111\u1ea1t, m\u00f4 t\u1ea3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng? V\u00e0 logo \u0111\u00e3 truy\u1ec1n th\u00f4ng th\u00f4ng \u0111i\u1ec7p doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">M\u1ed9t th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 th\u00f4i ch\u01b0a \u0111\u1ee7 m\u00e0 c\u00f2n c\u1ea7n m\u1ed9t logo \u0111\u1ee7 s\u1ee9c n\u1eb7ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u1ea5y. Tuy nhi\u00ean, c\u1ea7n nh\u1edb r\u1eb1ng logo hi\u1ec7u qu\u1ea3 th\u00f4i ch\u01b0a \u0111\u1ee7 m\u00e0 c\u00f2n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 \u0111\u00f4i c\u00e1nh cho logo th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y logo c\u1ee7a b\u1ea1n ch\u01b0a th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ee9 m\u1ec7nh truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n c\u1ea7n thay \u0111\u1ed5i logo, thi\u1ebft k\u1ebf m\u1edbi hay ti\u1ebfn h\u00f3a n\u00f3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t h\u01a1n ch\u1ee9c n\u0103ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n<span style=\"--tl-form-height-m:452.094px;--tl-form-height-t:554.609px;--tl-form-height-d:554.609px;\" class=\"tl-placeholder-f-type-shortcode_333517 tl-preload-form\"><span><\/span><\/span>\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: B\u00e0i h\u1ecdc kinh nghi\u1ec7m v\u1ec1 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/cam-nang\/thay-doi-logo\/\" target=\"_blank\"><strong>thay \u0111\u1ed5i logo<\/strong><\/a> t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-3-danh-gia-c\u1ea3m-nh\u1eadn-c\u1ee7a-khach-hang-d\u1ed1i-tac-d\u1ed1i-v\u1edbi-th\u01b0\u01a1ng-hi\u1ec7u\">3. \u0110\u00e1nh gi\u00e1 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Nh\u1eefng b\u01b0\u1edbc tr\u00ean l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 c\u00e1c c\u00f4ng vi\u1ec7c b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng. Tuy nhi\u00ean, \u0111\u00f3 m\u1edbi ch\u1ec9 l\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c t\u1eeb ph\u00eda doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111i\u1ec1u c\u1ed1t y\u1ebfu l\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u1eeb ph\u00eda \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-322374 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"310\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/Cam-nhan-cua-khach-hang-ve-thuong-hieu.jpg\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng.\" class=\"wp-image-322374\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/Cam-nhan-cua-khach-hang-ve-thuong-hieu.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/Cam-nhan-cua-khach-hang-ve-thuong-hieu-80x33.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>C\u1ea7n l\u1eafng nghe \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 x\u00e2y d\u1ef1ng c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u1edbi x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m. X\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m l\u00e0 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t. C\u00f2n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea1o ra nh\u1eefng c\u1ea3m nh\u1eadn, nh\u1eefng nh\u1eadn th\u1ee9c t\u1ed1t, \u1ea5n t\u01b0\u1ee3ng v\u1ec1 s\u1ea3n ph\u1ea9m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Nh\u1eefng c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">L\u00e0 ch\u1ee7 doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u xem nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00e0nh vi th\u01b0\u01a1ng hi\u1ec7u li\u1ec7u c\u00f3 nh\u1ea5t qu\u00e1n trong t\u00e2m tr\u00ed \u0111\u1ed1i t\u00e1c v\u00e0 kh\u00e1ch h\u00e0ng hay kh\u00f4ng. M\u1ee9c \u0111\u1ed9 c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o. N\u1ebfu k\u1ebft qu\u1ea3 cho th\u1ea5y m\u1ee9c \u0111\u1ed9 c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u th\u1ea5p, c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u1ee7 s\u1ee9c m\u1ea1nh k\u00edch th\u00edch h\u00e0nh vi ti\u00eau d\u00f9ng th\u00ec \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c, ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<p><em>\u0110\u1ecdc ngay 10 <a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/danh-gia-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e2u h\u1ecfi \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 t\u1ef1 \u0111\u00e1nh gi\u00e1 nhanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-4-danh-gia-m\u1ee9c-d\u1ed9-phu-h\u1ee3p-c\u1ee7a-chi\u1ebfn-l\u01b0\u1ee3c-th\u01b0\u01a1ng-hi\u1ec7u\">4. \u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Ngay t\u1eeb \u0111\u1ea7u khi x\u00e2y d\u1ef1ng doanh nghi\u1ec7p, b\u1ea1n \u0111\u00e3 ph\u1ea3i x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Sau th\u1eddi gian ph\u00e1t tri\u1ec3n, b\u1ea1n c\u1ea7n nh\u00ecn nh\u1eadn, \u0111\u00e1nh gi\u00e1 xem th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i \u0111\u00e3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec1 ra ban \u0111\u1ea7u hay kh\u00f4ng.<\/span><\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh th\u1ef1c thi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 b\u00e1m s\u00e1t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, ph\u1ee5c v\u1ee5 h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau hay ch\u01b0a?<\/p>\n\n\n\n<p>Li\u1ec7u c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc, n\u1ed9i dung&#8230;. c\u00f3 nh\u1ea5t qu\u00e1n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c chung?<\/p>\n\n\n<div class=\"wp-block-image wp-image-322375 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"486\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/Muc-do-phu-hop-cua-chien-luoc-thuong-hieu.jpg\" alt=\"Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.\" class=\"wp-image-322375\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/Muc-do-phu-hop-cua-chien-luoc-thuong-hieu.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/01\/Muc-do-phu-hop-cua-chien-luoc-thuong-hieu-80x52.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u0110\u00e1nh gi\u00e1 l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 h\u01a1n.<\/em><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p li\u1ec7u \u0111\u00e3 \u0111i \u0111\u00fang h\u01b0\u1edbng, c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf n\u00e0o. V\u1edbi th\u1ef1c tr\u1ea1ng hi\u1ec7n t\u1ea1i, th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p n\u00ean \u0111\u01b0\u1ee3c thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/brand-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/thongtin\/vai-tro-mat-thiet-cua-brand-guidelines-doi-voi-doanh-nghiep\/\" target=\"_blank\"><strong>Brand Guideline<\/strong><\/a> &#8211; Gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang m\u1ee5c ti\u00eau, nh\u1ea5t qu\u00e1n<\/li>\n\n\n\n<li>4 M\u00f4 h\u00ecnh gi\u00fap <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/phan-tich-4-mo-hinh-phan-tich-thuong-hieu-hieu-qua\/\" target=\"_blank\"><strong>ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-tom-l\u1ea1i-4-b\u01b0\u1edbc-danh-gia-th\u01b0\u01a1ng-hi\u1ec7u-nhanh\">T\u00f3m l\u1ea1i 4 b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u nhanh<\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 4 b\u01b0\u1edbc <strong>\u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> nhanh ch\u00f3ng, d\u1ec5 d\u00e0ng tri\u1ec3n khai. Trong \u0111\u00f3 c\u00f3 m\u1ed9t v\u00e0i \u0111i\u1ec3m ch\u00ednh c\u1ea7n ghi nh\u1edb:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Duy tr\u00ec \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh k\u1ef3<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u1edbi k\u1ebft qu\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 th\u1ef1c t\u1ebf doanh nghi\u1ec7p<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng logo, xem x\u00e9t l\u1ea1i m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p, \u0111\u00e1nh gi\u00e1 n\u0103ng l\u01b0\u1ee3ng m\u00e0 logo cung c\u1ea5p cho th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u00f2n \u0111\u1ee7 m\u1ea1nh, \u0111\u1ee7 ph\u1ee5c v\u1ee5 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng trong t\u01b0\u01a1ng lai kh\u00f4ng?<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Nh\u1eefng k\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1 \u1edf c\u00e1c b\u01b0\u1edbc tr\u00ean s\u1ebd l\u00e0 nh\u1eefng d\u1eef li\u1ec7u quan tr\u1ecdng l\u00e0m c\u0103n c\u1ee9 \u0111\u1ec3 b\u1ea1n nh\u1eadn bi\u1ebft th\u1ef1c tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Sau khi bi\u1ebft \u0111\u01b0\u1ee3c th\u1ef1c tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n s\u1ebd \u0111i\u1ec1u ch\u1ec9nh, thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o. H\u1ecdc h\u1ecfi kinh nghi\u1ec7m trong qu\u00e1 kh\u1ee9 v\u00e0 l\u1eafng nghe t\u01b0 v\u1ea5n c\u1ee7a c\u00e1c chuy\u00ean gia l\u00e0 nh\u1eefng l\u1eddi khuy\u00ean \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/span><\/p>\n\n\n\n<p><strong>\u0110\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 c\u00f4ng vi\u1ec7c quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u00ean nghi\u00eam t\u00fac, duy tr\u00ec \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 gi\u00fap ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh \u0111\u00fang \u0111\u1eafn v\u00e0 k\u1ecbp th\u1eddi.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding#Branding<\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_731045342\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-website-dep\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf web cao c\u1ea5p\">Thi\u1ebft k\u1ebf web cao c\u1ea5p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-nhan-dien-thuong-hieu-so\/\" target=\"_blank\" rel=\"dofollow\" title=\"digtial branding\">Digtial branding<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-lich-tet\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf l\u1ecbch treo t\u01b0\u1eddng\">Thi\u1ebft k\u1ebf l\u1ecbch treo t\u01b0\u1eddng<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00f4ng vi\u1ec7c quan tr\u1ecdng, c\u1ea7n th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean v\u00e0 li\u00ean t\u1ee5c trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng. Tuy nhi\u00ean, r\u1ea5t \u00edt doanh nghi\u1ec7p duy tr\u00ecnh \u0111\u01b0\u1ee3c c\u00f4ng t\u00e1c n\u00e0y<\/p>\n","protected":false},"author":44,"featured_media":322376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,10],"tags":[489,923,924,920,133,22,505,19],"class_list":["post-322370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem","category-xay-dung-thuong-hieu","tag-chien-luoc-thuong-hieu","tag-hien-trang-thuong-hieu","tag-logo-thuong-hieu","tag-phat-trien-thuong-hieu","tag-thiet-ke-thuong-hieu","tag-thuong-hieu","tag-truyen-thong-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":5921,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/322370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=322370"}],"version-history":[{"count":1,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/322370\/revisions"}],"predecessor-version":[{"id":334045,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/322370\/revisions\/334045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/322376"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=322370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=322370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=322370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}