{"id":322400,"date":"2019-02-12T08:42:12","date_gmt":"2019-02-12T01:42:12","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=322400"},"modified":"2019-02-25T10:11:38","modified_gmt":"2019-02-25T03:11:38","slug":"5-buoc-don-gian-xay-dung-thuong-hieu-doanh-nghiep-nho-thanh-cong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/5-buoc-don-gian-xay-dung-thuong-hieu-doanh-nghiep-nho-thanh-cong\/","title":{"rendered":"5 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p nh\u1ecf th\u00e0nh c\u00f4ng"},"content":{"rendered":"

Nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf hi\u1ec7n nay v\u1eabn \u0111ang c\u00f2n loay hoay t\u00ecm c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a>. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i, do \u0111\u00f3 b\u1ea1n c\u1ea7n ph\u1ea3i l\u1ef1a ch\u1ecdn h\u01b0\u1edbng \u0111i \u0111\u00fang ngay t\u1eeb \u0111\u1ea7u. L\u1ef1a ch\u1ecdn sai kh\u00f4ng nh\u1eefng kh\u00f4ng gi\u00fap ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1ec7 qu\u1ea3 nghi\u00eam tr\u1ecdng.<\/strong><\/p>\n

= >> Tham kh\u1ea3o 11 B\u01b0\u1edbc \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf chinh ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh!<\/a><\/em><\/p>\n

Th\u1ef1c hi\u1ec7n 5 b\u01b0\u1edbc d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/strong><\/p>\n

Hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/span><\/h2>\n

C\u1ed5 nh\u00e2n c\u00f3 c\u00e2u \u201cHi\u1ec3u m\u00ecnh, hi\u1ec3u ng\u01b0\u1eddi tr\u0103m tr\u1eadn tr\u0103m th\u1eafng\u201d. Trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. B\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p m\u00ecnh. \u0110\u1ed3ng th\u1eddi, c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng. B\u1ea1n c\u1ea7n bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng th\u1eddi c\u01a1, th\u00e1ch th\u1ee9c trong l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n \u0111ang kinh doanh.<\/span><\/p>\n

=>> N\u1ebfu b\u1ea1n v\u1eabn ch\u01b0a hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec h\u00e3y tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft n\u00e0y ! ”Vai tr\u00f2 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/a>”<\/em><\/p>\n

\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh ph\u00e2n t\u00edch SWOT. Tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh l\u00e0 r\u1ea5t l\u1edbn. \u0110\u1eebng ch\u1ea1y theo th\u1ecb tr\u01b0\u1eddng. B\u1ea1n h\u00e3y hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh l\u00e0 g\u00ec v\u00e0 h\u00e3y t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u1ea5y.<\/span><\/p>\n

V\u1edbi \u0111\u1ed1i th\u1ee7, b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 n\u1eafm ch\u1eafc l\u1ea5y n\u00f3. B\u1ea1n c\u1ea7n t\u1eadp trung khai th\u00e1c \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh l\u1ee3i th\u1ebf c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"Th\u01b0\u01a1ng
Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i doanh nghi\u1ec7p.<\/figcaption><\/figure>\n

Hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh<\/span><\/h2>\n

B\u1ea1n \u0111\u00e3 hi\u1ec3u m\u00ecnh, hi\u1ec3u \u0111\u1ed1i th\u1ee7 v\u00e0 gi\u1edd l\u00e0 c\u1ea7n hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. M\u1ed7i m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh l\u00e0 ai v\u00e0 h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 giai \u0111o\u1ea1n b\u1ea1n t\u00ecm ki\u1ebfm v\u00e0 ph\u00e1c h\u1ecda ch\u00e2n dung, h\u00e0nh vi, th\u00e1i \u0111\u1ed9, c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng. Khi hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. Mang l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t \u0111\u1eb9p ch\u00ednh l\u00e0 b\u1ea1n b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho m\u00ecnh.<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng c\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec1u \u1ea5n t\u01b0\u1ee3ng v\u1ec1 doanh nghi\u1ec7p th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng \u0103n s\u00e2u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. V\u00ec th\u1ebf h\u00e3y t\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i t\u1ea1o ra nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n

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Kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o<\/span><\/h2>\n

B\u1ea1n c\u00f3 t\u1eebng h\u1ecfi, \u0111i\u1ec1u g\u00ec l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p? \u0110\u00f3 ch\u00ednh l\u00e0 s\u00e1ng t\u1ea1o. B\u00e0i h\u1ecdc t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng cho th\u1ea5y h\u1ecd s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng.<\/span><\/p>\n

H\u1ecdc h\u1ecfi t\u1eeb \u0111\u1ed1i th\u1ee7 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft, nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a \u00e1p d\u1ee5ng ho\u00e0n to\u00e0n nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 l\u00e0m. V\u00ec m\u1ed7i doanh nghi\u1ec7p m\u1ed7i ho\u00e0n c\u1ea3nh v\u00e0 \u0111i\u1ec1u \u0111\u00f3 l\u00e0 kh\u00f4ng kh\u1ea3 thi. T\u1ed1t h\u01a1n h\u1ebft l\u00e0 b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o ph\u00e1t huy l\u1ee3i th\u1ebf c\u1ee7a ch\u00ednh m\u00ecnh.<\/span><\/p>\n

Thay v\u00ec ch\u1ea1y theo th\u1ecb tr\u01b0\u1eddng, t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng. B\u1ea1n h\u00e3y mang nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. S\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n \u0111\u00f3 ch\u00ednh l\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng khi s\u1eed d\u1ee5ng s\u1ea3n, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u201cKh\u00e1ch h\u00e0ng l\u00e0 th\u01b0\u1ee3ng \u0111\u1ebf<\/strong>\u201d cho \u0111\u1ebfn nay v\u1eabn ho\u00e0n to\u00e0n \u0111\u00fang \u0111\u1eafn.<\/span><\/p>\n

\"S\u00e1ng
S\u00e1ng t\u1ea1o nhi\u1ec1u h\u01a1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng.<\/figcaption><\/figure>\n

Thi\u1ebft l\u1eadp tri\u1ebft l\u00fd th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p<\/span><\/h2>\n

Th\u1eadt hi\u1ebfm th\u1ea5y c\u00f3 doanh nghi\u1ec7p n\u00e0o ch\u1ec9 n\u00f3i l\u00e0 kinh doanh \u0111\u01a1n thu\u1ea7n m\u00e0 kh\u00f4ng c\u00f3 tri\u1ebft l\u00fd kinh doanh n\u1ebfu mu\u1ed1n ph\u00e1t tri\u1ec3n. Tri\u1ebft l\u00fd th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n c\u1ee5 th\u1ec3 qua s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

M\u1ed9t t\u1ea7m nh\u00ecn ph\u00f9 h\u1ee3p c\u1ea7n ph\u1ea3i c\u00f3 t\u00ednh kh\u1ea3 thi, m\u1ed9t s\u1ee9 m\u1ec7nh \u0111\u1eb9p ph\u1ea3i truy\u1ec1n \u0111\u01b0\u1ee3c c\u1ea3m h\u1ee9ng cho to\u00e0n th\u1ec3 \u0111\u1ed9i ng\u0169. T\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p v\u00e0 c\u00f3 th\u1ec3 thay \u0111\u1ed5i n\u1ebfu ho\u00e0n c\u1ea3nh b\u1eaft bu\u1ed9c.<\/span><\/p>\n

T\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn trong nh\u1eefng c\u1ee5m t\u1eeb ng\u1eafn g\u1ecdn, s\u00fac t\u00edch v\u00e0 s\u1eafc b\u00e9n. Slogan, tag-line ch\u00ednh l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 truy\u1ec1n t\u1ea3i tri\u1ebft l\u00fd kinh doanh c\u1ee7a doanh nghi\u1ec7p. T\u1eeb kh\u00f3a c\u00e0ng s\u1eafc th\u00ec hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u00e0ng cao.<\/span><\/p>\n

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X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n chuy\u00ean nghi\u1ec7p, \u0111\u1ed3ng b\u1ed9<\/span><\/h2>\n

C\u00f3 m\u1ed9t tri\u1ebft l\u00fd kh\u00f4ng th\u1ec3 b\u1ecf n\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, \u0111\u00f3 l\u00e0 t\u1ea1o n\u00ean c\u00e1c \u0111i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng nhi\u1ec1u v\u00e0 c\u00e0ng \u1ea5n t\u01b0\u1ee3ng c\u00e0ng t\u1ed1t. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng nh\u1edb t\u00ean doanh nghi\u1ec7p nh\u01b0ng ch\u1eafc ch\u1eafn s\u1ebd nh\u1edb h\u00ecnh \u1ea3nh logo nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng \u0111\u1ed9c \u0111\u00e1o, \u1ea5n t\u01b0\u1ee3ng c\u00e0ng d\u1ec5 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn. T\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng nhi\u1ec1u v\u00e0 s\u1ef1 ti\u1ebfp x\u00fac c\u00e0ng th\u01b0\u1eddng xuy\u00ean th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ghi nh\u1edb.<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a h\u00ecnh \u1ea3nh c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng!<\/strong><\/em><\/p>\n

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❐ Tham kh\u1ea3o th\u00eam: <\/a> <\/span>, <\/a> <\/span>, <\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u doanh nghi\u1ec7p nh\u1ecf hi\u1ec7n nay v\u1eabn \u0111ang c\u00f2n loay hoay t\u00ecm c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i, do \u0111\u00f3 b\u1ea1n c\u1ea7n ph\u1ea3i l\u1ef1a ch\u1ecdn h\u01b0\u1edbng \u0111i \u0111\u00fang ngay t\u1eeb \u0111\u1ea7u. L\u1ef1a ch\u1ecdn sai kh\u00f4ng nh\u1eefng kh\u00f4ng gi\u00fap ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n d\u1eabn […]<\/p>\n","protected":false},"author":39,"featured_media":322403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,10],"tags":[364,932,933,114,920,19,934],"class_list":["post-322400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem","category-xay-dung-thuong-hieu","tag-doanh-nghiep-nho","tag-gia-tri-cot-loi","tag-nhan-dien-chuyen-nghiep","tag-nhn-din-thng-hiu","tag-phat-trien-thuong-hieu","tag-xay-dng-thng-hiu","tag-diem-cham-thuong-hieu"],"acf":[],"views":756,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/322400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=322400"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/322400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/322403"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=322400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=322400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=322400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}