{"id":322416,"date":"2019-02-15T08:05:44","date_gmt":"2019-02-15T01:05:44","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=322416"},"modified":"2019-02-25T09:50:38","modified_gmt":"2019-02-25T02:50:38","slug":"5-xu-huong-thuong-hieu-moi-noi-cho-nam-2019","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thongtin\/5-xu-huong-thuong-hieu-moi-noi-cho-nam-2019\/","title":{"rendered":"5 xu h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u1ed5i cho n\u0103m 2019"},"content":{"rendered":"

N\u0103m 2018 l\u00e0 m\u1ed9t n\u0103m th\u00fa v\u1ecb \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, c\u00f9ng v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nh\u1eefng giao di\u1ec7n ti\u1ebfp c\u1eadn m\u1edbi\u00a0nh\u01b0: chatbot, giao ti\u1ebfp b\u1eb1ng gi\u1ecdng n\u00f3i, Instagram v\u00e0 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. Trong t\u00e2m tr\u00ed ch\u00fang ta, \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, th\u00ec cu\u1ed1i th\u1eadp k\u1ef7 n\u00e0y l\u00e0 c\u1ea7u n\u1ed1i \u0111\u1ebfn nh\u1eefng n\u0103m \u0111\u1ea7u th\u1eadp k\u1ef7 2020 v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c quy t\u1eafc \u0111\u1ec1u kh\u00f4ng c\u00f2n n\u1eefa.<\/strong><\/p>\n

Nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ebd r\u1ea5t con ng\u01b0\u1eddi v\u00e0 tr\u00e0n \u0111\u1ea7y s\u1ef1 s\u00e1ng t\u1ea1o trong m\u1ed9t th\u1ebf gi\u1edbi tr\u00e0n ng\u1eadp d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7.<\/span><\/p>\n

= >> T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1ch thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u v\u00e0 xu th\u1ebf thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong> \u0111\u01b0\u1ee3c h\u1ee9a h\u1eb9n s\u1ebd l\u00e0m m\u01b0a l\u00e0m gi\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t nam 2019<\/em><\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec b\u1ea1n n\u00ean suy ngh\u0129 v\u1ec1 \u0111\u1ec3 s\u1eb5n s\u00e0ng l\u00ean k\u1ebf ho\u1ea1ch cho th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2019.<\/span><\/p>\n

\"Nh\u1eefng
Nh\u1eefng thi\u1ebft k\u1ebf trong t\u01b0\u01a1ng lai s\u1ebd r\u1ea5t con ng\u01b0\u1eddi v\u00e0 \u0111\u1ea7y s\u00e1ng t\u1ea1o.<\/figcaption><\/figure>\n

1. Nh\u1eefng ng\u01b0\u1eddi k\u1ef3 qu\u1eb7c c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng ng\u01b0\u1eddi ph\u00e1t ng\u00f4n m\u1edbi<\/h2>\n

Nh\u1eefng ng\u01b0\u1eddi theo ch\u1ee7 ngh\u0129a th\u1ee7 c\u1ef1u v\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng r\u1ea5t nh\u00e0m ch\u00e1n. B\u1eb1ng c\u00e1ch c\u1ed1 g\u1eafng \u0111\u1ec3 thu h\u00fat c\u00f4ng ch\u00fang, h\u1ecd kh\u00f4ng thu h\u00fat \u0111\u01b0\u1ee3c ai. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n hi\u1ec3u r\u1eb1ng c\u00f3 kh\u00e1ch h\u00e0ng th\u00ec r\u1ed3i sau \u0111\u00f3 c\u00f3 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Lu\u00f4n c\u00f3 nh\u1eefng nh\u00f3m kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t, trung th\u00e0nh v\u00e0 th\u1ef1c s\u1ef1 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0a m\u1ed9t trong nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u00f3m n\u00e0y v\u00e0o truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh ng\u01b0\u1eddi ph\u00e1t ng\u00f4n c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y s\u1ebd tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 th\u00fa v\u1ecb so v\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

2. Postdigital v\u00e0 Phigital l\u00e0 nh\u1eefng \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn<\/h2>\n

\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng c\u00f2n l\u00e0 c\u00e1ch th\u1ee9c duy nh\u1ea5t ti\u1ebfp c\u1eadn m\u1ecdi ng\u01b0\u1eddi. N\u00f3 \u0111\u00e3 t\u1eebng l\u00e0 ch\u1ee7 \u0111\u1ec1 n\u00f3i chuy\u1ec7n quan tr\u1ecdng c\u1ee7a c\u00e1c nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c trong ph\u1ea7n l\u1edbn nh\u1eefng n\u0103m 2010. Nh\u01b0ng hi\u1ec7n t\u1ea1i m\u1ecdi ng\u01b0\u1eddi \u0111ang s\u1ed1ng \u1edf kh\u1eafp n\u01a1i. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a n\u1ebfu l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 th\u00ec \u0111\u00f3 s\u1ebd l\u00e0 l\u1ef1a\u00a0<\/span>ch\u1ecdn h\u1ea1n h\u1eb9p.<\/span><\/p>\n

M\u1ecdi ng\u01b0\u1eddi s\u1ed1ng trong th\u1ebf gi\u1edbi \u1ea3o nh\u01b0ng ch\u00fang ta s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi th<\/span>\u1ef1c v\u00e0 chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n kh\u00f4ng gi\u1edbi h\u1ea1n b\u1edfi nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o v\u00e0 to\u00e0n di\u1ec7n h\u01a1n v\u00e0 g\u1eafn k\u1ebft c\u00e1c ph\u01b0\u01a1ng di\u1ec7n v\u1edbi nhau c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn m\u1ecdi ng\u01b0\u1eddi v\u00e0 gi\u1eef ch\u00e2n h\u1ecd t\u1ed1t h\u01a1n.<\/span><\/p>\n

M\u1ed9t v\u00ed d\u1ee5 l\u00e0 v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eadt l\u00fd bi\u1ebfn \u0111\u1ed5i th\u00e0nh k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. B\u00e2y gi\u1edd ch\u00fang ta c\u00f3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c sinh ra trong t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf v\u00e0 sau \u0111\u00f3 tr\u1edf th\u00e0nh th\u1ef1c t\u1ebf v\u1eadt l\u00fd. Kh\u00f4ng c\u00f3 con \u0111\u01b0\u1eddng duy nh\u1ea5t \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/span><\/p>\n

\"Ph\u00e1t
Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng tr\u1edf n\u00ean to\u00e0n di\u1ec7n h\u01a1n nh\u1edd c\u00f4ng ngh\u1ec7.<\/figcaption><\/figure>\n

3. T\u1ea1i sao c\u00e1c ph\u00f2ng kinh doanh v\u00e0 ti\u1ebfp th\u1ecb n\u1eb1m trong silo?<\/h2>\n


\nNh\u1eefng c\u00f4ng ty m\u00e0 n\u00f3i “\u0111\u00f3 l\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a ng\u01b0\u1eddi b\u00e1n h\u00e0ng”, ho\u1eb7c “marketing s\u1ebd cho ch\u00fang t\u00f4i c\u00e1c t\u00e0i li\u1ec7u k\u00edch ho\u1ea1t” s\u1ebd th\u1ea5t b\u1ea1i nhanh ch\u00f3ng trong n\u0103m 2019. Ti\u1ebfp th\u1ecb \u0111a chi\u1ec1u th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7. B\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 c\u1ea7n va ch\u1ea1m m\u00e0 c\u1ea7n ph\u1ea3i h\u00f2a tr\u1ed9n v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t v\u1eadt th\u1ec3 ho\u00e0n to\u00e0n m\u1edbi. M\u1ed9t c\u00e1ch ho\u00e0n to\u00e0n m\u1edbi v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac \u0111\u01a1n gi\u1ea3n kh\u00f4ng t\u1ed3n t\u1ea1i trong ph\u1ea7n l\u1edbn Th\u1ebf k\u1ef7 21. B\u00e1n h\u00e0ng kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 b\u00e1n h\u00e0ng, n\u00f3 l\u00e0 v\u1ec1 hu\u1ea5n luy\u1ec7n v\u00e0 k\u1ebft n\u1ed1i. Ti\u1ebfp th\u1ecb kh\u00f4ng ph\u1ea3i l\u00e0 ti\u1ebfp th\u1ecb m\u00e0 l\u00e0 v\u1ec1 gi\u00e1o d\u1ee5c v\u00e0 h\u1ed7 tr\u1ee3. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1ed9t nh\u00f3m v\u1edbi c\u00e1c k\u1ef9 n\u0103ng ph\u1ed1i h\u1ee3p s\u1ebd c\u00f3 l\u1ee3i th\u1ebf.<\/span><\/p>\n

4. Kh\u00e1ch h\u00e0ng th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng ph\u1ea3i c\u00e1ch kh\u00e1c<\/h2>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1eabn cho r\u1eb1ng h\u1ecd l\u00e0 ng\u01b0\u1eddi n\u1eafm lu\u1eadt ch\u01a1i v\u00e0 \u0111i\u1ec1u khi\u1ec3n cu\u1ed9c ch\u01a1i. Nh\u01b0ng ch\u00fang ta \u1edf trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 lu\u00f4n \u1edf trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u01b0 v\u1eady. S\u1eed d\u1ee5ng s\u1ef1 t\u01b0\u01a1ng t\u1ef1 c\u1ee7a b\u1ea5t \u0111\u1ed9ng s\u1ea3n, khi b\u1ea1n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u01b0\u1eddi b\u00e1n, b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi mua ph\u1ea3i v\u1ea5t v\u1ea3 th\u1ebf n\u00e0o tr\u01b0\u1edbc khi xem x\u00e9t b\u00e1n cho h\u1ecd.<\/span><\/p>\n

Nh\u01b0ng khi n\u00f3 c\u00e1ch kh\u00e1c th\u00fac \u0111\u1ea9y th\u00ec \u0111\u00f3 l\u00e0 s\u1ef1 nh\u01b0\u1ee3ng b\u1ed9. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i suy ngh\u0129 v\u1ec1 c\u00e1i \u0111\u1ebfn sau. Gi\u1ea3 s\u1eed m\u1ecdi ng\u01b0\u1eddi s\u1ebd l\u00e0m theo nh\u1eefng g\u00ec b\u1ea1n \u0111\u01b0a ra cho h\u1ecd c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng th\u1ef1c s\u1ef1 l\u1eafng nghe ho\u1eb7c th\u1ea5u hi\u1ec3u h\u1ecd.<\/span><\/p>\n

\"Kh\u00e1ch
Kh\u00e1ch h\u00e0ng l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi.<\/figcaption><\/figure>\n

5. C\u00e1ch th\u1ee9c s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u s\u1ebd d\u1eabn \u0111\u1ea7u<\/h2>\n

Khi t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp t\u1ee5c t\u0103ng t\u1ed1c, s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i nhi\u1ec1u v\u1edbi b\u1ea5t k\u1ef3 ai v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c d\u1ef1a v\u00e0o b\u1ea5t k\u1ef3 n\u1ed9i dung ho\u1eb7c th\u00f4ng tin ho\u1eb7c ki\u1ebfn \u200b\u200bth\u1ee9c ri\u00eang n\u00e0o \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Tr\u00ean th\u1ef1c t\u1ebf, h\u1ea7u h\u1ebft m\u1ecdi th\u1ee9 \u0111\u1ec1u n\u1eb1m trong tay ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh. Nh\u01b0ng c\u00f3 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u01b0\u1ee3t qua \u0111i\u1ec1u n\u00e0y v\u00e0 s\u00e1t c\u00e1nh v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb qu\u1ea7n \u00e1o, thay v\u00ec c\u00e2u n\u00f3i c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb \u0111\u00f3, “ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra nh\u1eefng m\u1ed1t n\u00e0y \u0111\u1ec3 b\u1ea1n ti\u00eau th\u1ee5”. Th\u00e1i \u0111\u1ed9 s\u00e1ng t\u1ea1o m\u1edbi l\u00e0 “Ch\u00fang t\u00f4i t\u1ea1o ra c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 b\u1ea1n thi\u1ebft k\u1ebf th\u1eddi trang c\u1ee7a ri\u00eang b\u1ea1n”. Thay v\u00ec n\u00f3i, “ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec3 b\u1ea1n khao kh\u00e1t”, th\u00e1i \u0111\u1ed9 s\u00e1ng t\u00e1c m\u1edbi l\u00e0 “ch\u00fang t\u00f4i h\u1ee3p t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a ch\u00fang t\u00f4i.<\/span><\/p>\n

V\u00e0 thay v\u00ec n\u00f3i “ch\u00fang t\u00f4i bi\u1ebft r\u00f5 nh\u1ea5t v\u00ec ch\u00fang t\u00f4i l\u00e0 th\u01b0\u01a1ng hi\u1ec7u”, th\u00ec th\u00e1i \u0111\u1ed9 hu\u1ea5n luy\u1ec7n m\u1edbi l\u00e0, “ch\u00fang t\u00f4i lu\u00f4n h\u1ecdc h\u1ecfi v\u00e0 h\u1ecdc h\u1ecfi d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean th\u1ebf gi\u1edbi”.<\/span><\/p>\n

T\u1ed5ng h\u1ee3p t\u1eeb\u00a0brandingstrategyinsider<\/strong><\/em><\/p>\n

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❐ Tham kh\u1ea3o th\u00eam: <\/a> <\/span>, <\/a> <\/span>, <\/a> <\/span><\/span><\/div>
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N\u0103m 2018 l\u00e0 m\u1ed9t n\u0103m th\u00fa v\u1ecb \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, c\u00f9ng v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nh\u1eefng giao di\u1ec7n ti\u1ebfp c\u1eadn m\u1edbi\u00a0nh\u01b0: chatbot, giao ti\u1ebfp b\u1eb1ng gi\u1ecdng n\u00f3i, Instagram v\u00e0 Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. Trong t\u00e2m tr\u00ed ch\u00fang ta, \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, th\u00ec cu\u1ed1i th\u1eadp k\u1ef7 n\u00e0y l\u00e0 c\u1ea7u […]<\/p>\n","protected":false},"author":39,"featured_media":322417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,10],"tags":[937,936,238,22,931],"class_list":["post-322416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thongtin","category-xay-dung-thuong-hieu","tag-phigital","tag-postdigital","tag-sang-to-thng-hiu","tag-thuong-hieu","tag-tiep-thi"],"acf":[],"views":573,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/322416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=322416"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/322416\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/322417"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=322416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=322416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=322416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}