{"id":322833,"date":"2019-03-15T08:05:42","date_gmt":"2019-03-15T01:05:42","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=322833"},"modified":"2019-03-14T09:52:50","modified_gmt":"2019-03-14T02:52:50","slug":"5-buoc-de-trien-khai-xay-dung-thuong-hieu-manh-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-buoc-de-trien-khai-xay-dung-thuong-hieu-manh-hieu-qua\/","title":{"rendered":"5 b\u01b0\u1edbc \u0111\u1ec3 tri\u1ec3n khai x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>T\u1ea1o <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\">gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u <\/a><\/span>kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u0129nh. M\u1ed9t chu tr\u00ecnh gi\u00e1m s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 li\u00ean t\u1ee5c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 duy tr\u00ec m\u1ee9c \u0111\u1ed9 li\u00ean quan &#8211; v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 duy tr\u00ec b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u01a1n gi\u1ea3n. \u1ede m\u1ed9t s\u1ed1 c\u00f4ng ty, b\u01b0\u1edbc kh\u00f3 nh\u1ea5t l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c cam k\u1ebft t\u1eeb tr\u00ean xu\u1ed1ng c\u1ee7a t\u1ed5 ch\u1ee9c. L\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, k\u1ebft qu\u1ea3 mang l\u1ea1i s\u1ebd r\u1ea5t tuy\u1ec7t v\u1eddi. N\u0103m b\u01b0\u1edbc sau \u0111\u00e2y c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 nh\u01b0 m\u1ed9t h\u01b0\u1edbng d\u1eabn ban \u0111\u1ea7u.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">B\u01b0\u1edbc 1: \u0110\u00e1nh gi\u00e1 nh\u1eadn th\u1ee9c v\u1ec1 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u0110\u1ec3 hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi sau. Nh\u1eefng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n nh\u00ecn th\u1ea5y b\u1ea1n trong s\u1ed1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n? H\u1ecd c\u00f3 bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng? H\u1ecd c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u00e2u l\u00e0 kho\u1ea3ng c\u00e1ch trong hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n? Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1i sao.<\/span><\/p>\n<figure id=\"attachment_322836\" aria-describedby=\"caption-attachment-322836\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/03\/danh-gia-thuong-hieu.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-322836 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/03\/danh-gia-thuong-hieu.jpg\" alt=\"Tu-van-xay-dung-thuong-hieu-sao-kim\" width=\"750\" height=\"437\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/03\/danh-gia-thuong-hieu.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/03\/danh-gia-thuong-hieu-80x47.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><figcaption id=\"caption-attachment-322836\" class=\"wp-caption-text\"><span style=\"color: #000000;\">Hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang.<\/span><\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">\u01afu ti\u00ean truy\u1ec1n th\u00f4ng v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p l\u00fd v\u00e0 c\u1ea3m x\u00fac, truy\u1ec1n \u0111\u1ea1t l\u1ee3i \u00edch ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y s\u1ef1 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u, mua l\u1ea1i v\u00e0 g\u1eafn k\u1ebft. Th\u00f4ng qua s\u1ef1 hi\u1ec3u bi\u1ebft c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 nh\u1eefng g\u00ec th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u1ee7ng c\u1ed1 nh\u1eadn th\u1ee9c v\u00e0 h\u00e0nh vi \u0111\u01b0\u1ee3c mong mu\u1ed1n.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">B\u01b0\u1edbc 3: T\u1ea1o ki\u1ebfn \u200b\u200btr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Ki\u1ebfn t\u1ea1o h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfn l\u01b0\u1ee3c gi\u00fap truy\u1ec1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 c\u00e1c \u01b0u ti\u00ean th\u01b0\u01a1ng \u0111i\u1ec7p v\u00e0 th\u00f4ng \u0111i\u1ec7p qua c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, m\u1ed1i quan h\u1ec7 b\u1ed9 ph\u1eadn ho\u1eb7c chi nh\u00e1nh, \u0111\u1ecba l\u00fd, ph\u00e2n kh\u00fac v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">B\u01b0\u1edbc 4: \u00c1p d\u1ee5ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\">Lu\u00f4n nh\u1ea5t nh\u1ea5t qu\u00e1n trong vi\u1ec7c truy\u1ec1n t\u1ea3i v\u00e0 ki\u1ec3m so\u00e1t tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. \u0110\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 hi\u1ec7u qu\u1ea3 tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng ch\u00ednh y\u1ebfu, bao g\u1ed3m \u0111i\u1ec3m ch\u1ea1m t\u0129nh (qu\u1ea3ng c\u00e1o in ho\u1eb7c g\u1eedi th\u01b0 tr\u1ef1c ti\u1ebfp), t\u01b0\u01a1ng t\u00e1c (bao g\u1ed3m web v\u00e0 tr\u1ef1c tuy\u1ebfn) v\u00e0 con ng\u01b0\u1eddi (nh\u00f3m b\u00e1n h\u00e0ng, trung t\u00e2m ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng&#8230;).<\/span><\/p>\n<figure id=\"attachment_322838\" aria-describedby=\"caption-attachment-322838\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/03\/Su-dung-thuong-hieu-nhat-quan-1.jpg\"><img decoding=\"async\" class=\"wp-image-322838 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/03\/Su-dung-thuong-hieu-nhat-quan-1.jpg\" alt=\"xay-dung-thuong-hieu-sao-kim-viet-nam\" width=\"750\" height=\"427\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/03\/Su-dung-thuong-hieu-nhat-quan-1.jpg 750w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2019\/03\/Su-dung-thuong-hieu-nhat-quan-1-80x46.jpg 80w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><figcaption id=\"caption-attachment-322838\" class=\"wp-caption-text\"><span style=\"color: #000000;\">Lu\u00f4n \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i nh\u1ea5t qu\u00e1n, hi\u1ec7u qu\u1ea3 t\u1ea1i m\u1ecdi \u0111i\u1ec3m ch\u1ea1m.<\/span><\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">B\u01b0\u1edbc 5: Theo d\u00f5i v\u00e0 ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c duy tr\u00ec v\u00e0 theo d\u00f5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 li\u00ean quan v\u00e0 t\u1ea7m quan tr\u1ecdng v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. C\u1ea7n ph\u00e2n c\u00f4ng tr\u00e1ch nhi\u1ec7m c\u1ee5 th\u1ec3 trong vi\u1ec7c gi\u00e1m s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 nghi\u00ean c\u1ee9u th\u1ef1c tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c nh\u1edd s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c c\u00f4ng ty \u0111\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p chuy\u00ean nghi\u1ec7p. Sao Kim lu\u00f4n s\u1eb5n s\u00e0ng gi\u00fap \u0111\u1ee1 b\u1ea1n <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u0169ng nh\u01b0 \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/span> <\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Ngu\u1ed3n<span style=\"color: #ff0000;\">:\u00a0<a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">https:\/\/www.saokim.com.vn\/<\/a><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><strong>Top 1 v\u1ec1 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vi\u1ec7t Nam<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft gi\u00e1 tr\u1ecb kh\u00e1c:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/goi-y-lam-thuong-hieu-nam-2017-bai-hoc-tu-top-10-thuong-hieu-gia-tri-nhat-viet-nam-2016\/\">B\u00e0i h\u1ecdc x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1eeb TOP 10 Th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam 2016<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/5-buoc-don-gian-giup-doanh-nghiep-xay-dung-hinh-anh-thuong-hieu\/\">5 B\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_183911874\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span>, <span class=\"txtlink\"><a href=\"\" target=\"_blank\" rel=\"dofollow\" title=\"\"><\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>T\u1ea1o gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u0129nh. M\u1ed9t chu tr\u00ecnh gi\u00e1m s\u00e1t v\u00e0 \u0111\u00e1nh gi\u00e1 li\u00ean t\u1ee5c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 duy tr\u00ec m\u1ee9c \u0111\u1ed9 li\u00ean quan &#8211; v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 duy tr\u00ec b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":322839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,10],"tags":[974,959,976,975,22,91],"class_list":["post-322833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thongtin","category-xay-dung-thuong-hieu","tag-ban-sac-thuong-hieu","tag-gia-tri-thuong-hieu","tag-nghien-cuu-thuc-trang-thuong-hieu","tag-nghien-cuu-thuong-hieu","tag-thuong-hieu","tag-dnh-v-thng-hiu"],"acf":[],"views":2596,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/322833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=322833"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/322833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/322839"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=322833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=322833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=322833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}