{"id":323304,"date":"2019-04-02T08:05:26","date_gmt":"2019-04-02T01:05:26","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=323304"},"modified":"2019-04-04T17:50:02","modified_gmt":"2019-04-04T10:50:02","slug":"5-meo-thiet-ke-logo-chu-doanh-nghiep-nho-can-biet","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thongtin\/5-meo-thiet-ke-logo-chu-doanh-nghiep-nho-can-biet\/","title":{"rendered":"5 m\u1eb9o thi\u1ebft k\u1ebf logo ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf c\u1ea7n bi\u1ebft"},"content":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u1ea7n nh\u1eefng logo xu\u1ea5t s\u1eafc. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u1ea7n nh\u1eefng thi\u1ebft k\u1ebf logo<\/a> <\/span>tuy\u1ec7t v\u1eddi. Logo l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p ch\u00fa \u00fd \u0111\u1ea7u ti\u00ean v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 tr\u1edf th\u00e0nh b\u1ed9 m\u1eb7t v\u00e0 b\u1ea3n s\u1eafc c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi ph\u00e2n bi\u1ec7t n\u00f3 v\u1edbi ph\u1ea7n c\u00f2n l\u1ea1i.<\/strong> <\/span><\/p>\n

M\u1ed9t logo ph\u1ea3i truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 c\u00e2u chuy\u1ec7n c\u1ee7a doanh nghi\u1ec7p. Xem x\u00e9t vai tr\u00f2 quan tr\u1ecdng c\u1ee7a m\u1ed9t logo trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 thi\u1ebft l\u1eadp th\u01b0\u01a1ng hi\u1ec7u, b\u1eaft bu\u1ed9c ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn thi\u1ebft k\u1ebf logo m\u1ed9t c\u00e1ch th\u00edch \u0111\u00e1ng. Ngay c\u1ea3 khi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 kho v\u0169 kh\u00ed g\u1ed3m c\u00e1c chuy\u00ean gia l\u00e0nh ngh\u1ec1 nh\u1ea5t l\u00e0m vi\u1ec7c, trong tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng c\u00f3 logo t\u1ed1t v\u00e0 sau \u0111\u00f3 l\u00e0 m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng \u0111\u00e1ng khao kh\u00e1t. <\/span><\/p>\n

Khi b\u1ea1n thi\u1ebft k\u1ebf logo<\/strong>, h\u00e3y ch\u1eafc ch\u1eafn xem x\u00e9t 5 l\u1eddi khuy\u00ean sau. Nh\u1eefng l\u1eddi khuy\u00ean n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m cho qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf d\u1ec5 d\u00e0ng h\u01a1n m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t logo tuy\u1ec7t v\u1eddi cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n

1. Ngh\u0129 tr\u01b0\u1edbc v\u00e0 ngh\u0129 l\u1edbn<\/span><\/h2>\n

Khi b\u1ea1n b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf logo<\/strong> c\u1ee7a m\u00ecnh, h\u00e3y nh\u1edb r\u1eb1ng n\u00f3 s\u1ebd t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i c\u00f9ng v\u1edbi b\u1ea1n. Logo kh\u00f4ng ch\u1ec9 l\u00e0 bi\u1ec3u tr\u01b0ng cho doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai g\u1ea7n m\u00e0 c\u00f2n trong nh\u1eefng n\u0103m ti\u1ebfp theo. M\u1ed9t logo kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i d\u1ec5 d\u00e0ng. Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ghi nh\u1edb t\u1ea7m nh\u00ecn v\u00e0 kinh doanh c\u1ee7a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f9ng v\u1edbi c\u00e1c k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng. \u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng thi\u1ebft k\u1ebf logo v\u1eabn c\u00f3 li\u00ean quan ngay c\u1ea3 khi doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n ho\u1eb7c th\u00edch nghi trong t\u01b0\u01a1ng lai. <\/span><\/p>\n

V\u00ec logo c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a doanh nghi\u1ec7p, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 n\u00f3 ph\u1ea3i \u0111\u1ed3ng b\u1ed9 v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb doanh nghi\u1ec7p. N\u00f3 \u0111\u1eb7t ra gi\u1ecdng \u0111i\u1ec7u cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 do \u0111\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ea1n ch\u1ebf. L\u00e0 m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf, m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n hi\u1ec7n t\u1ea1i ph\u1ea3i bao g\u1ed3m c\u00e1c \u0111i\u1ec1u c\u01a1 b\u1ea3n nh\u01b0 email v\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. Nh\u01b0ng khi doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n c\u00e1c nhu c\u1ea7u ti\u1ebfp th\u1ecb c\u0169ng t\u0103ng theo. H\u00e3y xem x\u00e9t m\u1ed9t thi\u1ebft k\u1ebf c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng c\u0169ng nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t.<\/span><\/p>\n

2. Tr\u00e1nh sao ch\u00e9p \u0111\u1ec3 t\u1ea1o ra thi\u1ebft k\u1ebf logo \u0111\u1ed9c \u0111\u00e1o<\/span><\/h2>\n

M\u1ed9t s\u1ed1 b\u1ea3n sao ch\u00e9p c\u00f3 v\u1ebb ph\u00f9 h\u1ee3p v\u1edbi logo c\u1ee7a b\u1ea1n nh\u01b0ng h\u00e3y nh\u1edb r\u1eb1ng ch\u00fang v\u1eabn l\u00e0 s\u1ef1 sao ch\u00e9p s\u00e1o r\u1ed7ng. H\u1ea7u h\u1ebft nh\u1eefng thi\u1ebft k\u1ebf n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng qu\u00e1 m\u1ee9c v\u00e0 s\u1ebd kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi xem. Thi\u1ebft k\u1ebf logo ph\u1ea3i l\u00e0 duy nh\u1ea5t \u0111\u1ec3 n\u00f3 c\u1ee7ng c\u1ed1 c\u00f4ng nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 t\u1ea1o ra m\u1ed9t thi\u1ebft k\u1ebf hi\u1ec7u qu\u1ea3 nh\u01b0ng n\u1ed5i b\u1eadt, h\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 t\u1eadp trung v\u00e0o b\u1ea5t k\u1ef3 \u0111i\u1ec3m quan tr\u1ecdng n\u00e0o nh\u01b0 v\u1eady, h\u00e3y xem x\u00e9t n\u00f3i v\u1ec1 c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh kinh doanh c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch kh\u00e1c bi\u1ec7t. M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ed9c \u0111\u00e1o \u0111\u1ed1i v\u1edbi m\u00f4 h\u00ecnh kinh doanh v\u00e0 m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n v\u00e0o thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c m\u1ed9t logo s\u00e1ng t\u1ea1o. <\/span><\/p>\n

Khi b\u1ea1n \u0111\u01b0a ra m\u1ed9t thi\u1ebft k\u1ebf logo ho\u1eb7c kh\u1ea9u hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o, h\u00e3y ch\u1eafc ch\u1eafn ch\u00fang t\u1ea1o \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. M\u1eb7c d\u00f9 c\u00f3 v\u1ebb kh\u00f4ng ch\u00ednh \u0111\u00e1ng \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u, nh\u01b0ng \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111ang thi\u1ebft l\u1eadp tr\u01b0\u1edbc s\u1ef1 x\u00e2m ph\u1ea1m ti\u1ec1m t\u00e0ng.<\/span><\/p>\n

3. Th\u1ef1c hi\u1ec7n kh\u00f4ng gian \u00e2m v\u00e0 ki\u1ec3u ch\u1eef kh\u00e9o l\u00e9o<\/span><\/h2>\n

M\u1ed7i y\u1ebfu t\u1ed1 nh\u01b0 bi\u1ec3u t\u01b0\u1ee3ng, m\u00e0u s\u1eafc, ki\u1ec3u ch\u1eef, logo v\u00e0 kh\u00f4ng gian \u00e2m \u0111\u00f3ng m\u1ed9t vai tr\u00f2 to l\u1edbn trong vi\u1ec7c t\u1ea1o ra m\u1ed9t thi\u1ebft k\u1ebf logo<\/strong> tuy\u1ec7t v\u1eddi. M\u1ed9t s\u1ed1 ph\u00f4ng ch\u1eef tr\u1edf th\u00e0nh b\u1ea3n s\u1eafc c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y xem x\u00e9t m\u1ed9t s\u1ed1 logo mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng nh\u01b0 Facebook, Microsoft, Google v\u00e0 Coca Cola. Logo c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap c\u00f4ng ch\u00fang d\u1ec5 d\u00e0ng nh\u1eadn ra ch\u00fang ngay l\u1eadp t\u1ee9c. Thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng kh\u00f4ng gian \u00e2m m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o \u0111\u1ec3 truy\u1ec1n t\u1ea3i c\u00e1c th\u00f4ng \u0111i\u1ec7p ng\u1ea7m.<\/span><\/p>\n

Ch\u1eb3ng h\u1ea1n, logo FedEx s\u1eed d\u1ee5ng kh\u00f4ng gian \u00e2m \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t m\u0169i t\u00ean gi\u1eefa c\u00e1c ch\u1eef c\u00e1i E v\u00e0 v\u00e0 X.<\/span><\/p>\n

\"Logo
Logo c\u1ee7a FedEX.<\/span><\/figcaption><\/figure>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, thi\u1ebft k\u1ebf logo<\/strong> c\u1ee7a Amazon c\u00f3 m\u1ed9t m\u0169i t\u00ean k\u1ebft n\u1ed1i gi\u1eefa d\u00f2ng ch\u1eef A v\u00e0 ch\u1eef Z, bi\u1ec3u th\u1ecb cho l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m d\u01b0\u1edbi \u00e1nh m\u1eb7t tr\u1eddi t\u1eeb d\u1ee5ng c\u1ee5 l\u00e0m v\u01b0\u1eddn, trang ph\u1ee5c \u0111\u1ebfn ph\u1ee5 ki\u1ec7n c\u00f4ng ngh\u1ec7.<\/span><\/p>\n

\"Logo
Logo c\u1ee7a Amazon.<\/span><\/figcaption><\/figure>\n

4. Xem x\u00e9t s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c ngo\u00e0i cho thi\u1ebft k\u1ebf logo<\/span><\/h2>\n

C\u00e1c doanh nghi\u1ec7p nh\u1ecf th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u00e1c kho\u1ea3n qu\u1ef9 h\u1ea1n ch\u1ebf. Nh\u01b0ng c\u00e1c y\u1ebfu t\u1ed1 ti\u1ebfp th\u1ecb nh\u01b0 thi\u1ebft k\u1ebf logo<\/strong> kh\u00f4ng n\u00ean ti\u1ebft ki\u1ec7m t\u1eb1n ti\u1ec7n. M\u1ed9t logo cu\u1ed1i c\u00f9ng s\u1ebd l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a doanh nghi\u1ec7p v\u00e0 do \u0111\u00f3 ph\u1ea3i l\u00e0 ngo\u1ea1i l\u1ec7. Ng\u00e0y nay th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf logo c\u0169ng l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p, thay v\u00ec t\u1ef1 b\u1ea1n thi\u1ebft k\u1ebf. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u01a1n v\u1ecb uy t\u00edn, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd \u0111\u1ec3 c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c logo \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n kinh doanh trong d\u00e0i h\u1ea1n c\u1ee7a b\u1ea1n.<\/span><\/p>\n

5. L\u1eafng nghe \u00fd ki\u1ebfn \u0111\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c logo ph\u00f9 h\u1ee3p<\/span><\/h2>\n

Trong khi nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh kinh doanh c\u00f3 th\u1ec3 l\u00e0 b\u1ea3n n\u0103ng, c\u00e1c quy\u1ebft \u0111\u1ecbnh li\u00ean quan \u0111\u1ebfn s\u00e1ng t\u1ea1o ph\u1ea3i d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i. M\u1ed9t thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n th\u00edch th\u00fa, c\u00f3 th\u1ec3 kh\u00f4ng h\u1ea5p d\u1eabn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Thi\u1ebft k\u1ebf logo l\u00e0 ch\u1ee7 quan v\u00e0 trong khi kh\u00f4ng ph\u1ea3i ai c\u0169ng th\u00edch n\u00f3, thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n kh\u00f4ng b\u1ecf l\u1ee1 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec quan tr\u1ecdng. <\/span><\/p>\n

\u0110\u00f4i khi, m\u1ed9t s\u1ed1 thi\u1ebft k\u1ebf logo<\/strong> c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 ch\u1ecbu, kh\u00f3 hi\u1ec3u ho\u1eb7c g\u00e2y \u1ee9c ch\u1ebf cho m\u1ed9t s\u1ed1 ng\u01b0\u1eddi. Do \u0111\u00f3, ph\u1ea3n h\u1ed3i s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u00e0 ki\u1ec3m tra nh\u1eadn th\u1ee9c v\u1ec1 thi\u1ebft k\u1ebf logo c\u1ee7a b\u1ea1n t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 ch\u1ecdn l\u1ef1a m\u1ed9t logo ho\u00e0n h\u1ea3o l\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn t\u1eeb m\u1ed9t nh\u00f3m nh\u1eefng thi\u1ebft k\u1ebf logo. C\u1ed1 g\u1eafng bao g\u1ed3m m\u1ed9t nh\u00f3m l\u1ef1a ch\u1ecdn c\u00e1c thi\u1ebft k\u1ebf logo \u0111a d\u1ea1ng c\u00f9ng v\u1edbi m\u1ed9t qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn t\u1ec9 m\u1ec9. <\/span><\/p>\n

\u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0 logo ph\u1ea3i l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh ch\u00e2n th\u1ef1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u00f3 n\u00ean \u0111\u1ed3ng nh\u1ea5t v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 m\u1ee5c ti\u00eau. Ph\u1ea3i m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t logo thanh l\u1ecbch v\u00e0 l\u00e2u d\u00e0i c\u00f3 th\u1ec3 \u0111\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111i tr\u00ean con \u0111\u01b0\u1eddng th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Ngu\u1ed3n:\u00a0Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf Logo<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n