{"id":323459,"date":"2019-04-05T08:56:55","date_gmt":"2019-04-05T01:56:55","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=323459"},"modified":"2019-04-05T15:45:13","modified_gmt":"2019-04-05T08:45:13","slug":"xay-dung-long-trung-thanh-voi-thuong-hieu-thong-qua-su-nhat-quan","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/xay-dung-long-trung-thanh-voi-thuong-hieu-thong-qua-su-nhat-quan\/","title":{"rendered":"X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua s\u1ef1 nh\u1ea5t qu\u00e1n"},"content":{"rendered":"

Ch\u00fang ta ch\u1ec9 c\u1ea7n nh\u00ecn v\u00e0o Apple ho\u1eb7c Coca-Cola ho\u1eb7c Starbucks \u0111\u1ec3 xem c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 s\u1ef1 nh\u1ea5t qu\u00e1n: \u0111\u00f3 l\u00e0 th\u1ee9 m\u00e0 h\u1ecd cu\u1ed3ng t\u00edn. H\u1ecd \u0111\u00e3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>nh\u1ea5t qu\u00e1n trong h\u00e0ng th\u1eadp k\u1ef7 v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 th\u01b0\u1edfng cho h\u1ecd h\u00e0ng th\u1eadp k\u1ef7 trung th\u00e0nh.<\/strong><\/span><\/p>\n

\"\"<\/span><\/p>\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u g\u00ec khi\u1ebfn b\u1ea1n trung th\u00e0nh?<\/span><\/h2>\n

H\u00e3y d\u00e0nh ch\u00fat th\u1eddi gian \u0111\u1ec3 suy ngh\u0129 v\u1ec1 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> t\u1ed1t nh\u1ea5t c\u1ee7a b\u1ea1n v\u1ec1 kh\u00e1ch s\u1ea1n, k\u00ednh ch\u1ed1ng n\u0103ng, \u0111i\u1ec7n t\u1eed… b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m chung l\u00e0 g\u00ec? C\u00f3 v\u1ebb nh\u01b0 nh\u1eefng c\u00f4ng ty n\u00e0y \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a b\u1ea1n b\u1edfi v\u00ec ch\u00fang cam k\u1ebft v\u00e0 chuy\u1ec3n giao nh\u1ea5t qu\u00e1n – m\u1ed9t tr\u1ea3i nghi\u1ec7m m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tin c\u1eady. <\/span><\/p>\n

H\u00e0nh \u0111\u1ed9ng l\u1ef1a ch\u1ecdn 1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 sau \u0111\u00f3 quay tr\u1edf l\u1ea1i n\u00f3 v\u1edbi tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng ph\u1ea3n \u00e1nh kh\u00eda c\u1ea1nh th\u00fa v\u1ecb v\u1ec1 t\u00e2m l\u00fd con ng\u01b0\u1eddi: ch\u00fang ta h\u01b0\u1edbng v\u1ec1 s\u1ef1 quen thu\u1ed9c. B\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta c\u00f3 s\u1ee3i d\u00e2y c\u1ea3m nh\u1eadn \u0111\u1ec3 ch\u1ecdn nh\u1eefng nhi\u1ec7m v\u1ee5 d\u1ec5 d\u00e0ng h\u01a1n, s\u1ed1ng s\u00f3t v\u00e0 ph\u00e1t tri\u1ec3n b\u1eb1ng c\u00e1ch \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng v\u1ec1 vi\u1ec7c s\u1ebd tin t\u01b0\u1edfng ai v\u00e0 ai kh\u00f4ng. Ng\u00e0y nay, khi ch\u00fang ta b\u1eaft g\u1eb7p nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c, t\u1ef1 nhi\u00ean ch\u00fang ta b\u1ecb cu\u1ed1n theo n\u00f3 b\u1edfi v\u00ec ch\u00fang kh\u00f4ng khi\u1ebfn ta ph\u1ea3i suy ngh\u0129 nhi\u1ec1u. Ch\u00fang \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a ch\u00fang ta.<\/span><\/p>\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gi\u00e0nh \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a ch\u00fang ta l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng nh\u1ea5t qu\u00e1n nh\u1ea5t. <\/span><\/p>\n

Nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng kh\u00f4ng ch\u00fa \u00fd nhi\u1ec1u \u0111\u1ebfn t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n d\u1ec5 nh\u00e0m ch\u00e1n v\u1edbi ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. D\u00f9 b\u1ea1n l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng ho\u1eb7c qu\u1ea3n l\u00fd marketing, b\u1ea1n lu\u00f4n s\u1ed1ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ng\u00e0y n\u00e0y qua ng\u00e0y kh\u00e1c. \u0110\u00f4i khi b\u1ea1n ch\u1ec9 mu\u1ed1n l\u00e0m m\u1ecdi th\u1ee9 x\u00e1o tr\u1ed9n, l\u00e0m c\u00e1i g\u00ec \u0111\u00f3 m\u1edbi m\u1ebb v\u00e0 kh\u00e1c bi\u1ec7t. B\u1ea1n c\u1ea3m th\u1ea5y thay \u0111\u1ed5i s\u1ebd mang l\u1ea1i s\u1ef1 ch\u00fa \u00fd, th\u00fa v\u1ecb v\u00e0 s\u1ebd gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

S\u1ef1 th\u1eadt l\u00e0 s\u1ef1 thay \u0111\u1ed5i li\u00ean t\u1ee5c v\u00e0 kh\u00f4ng nh\u1ea5t qu\u00e1n trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 t\u00e1c d\u1ee5ng ng\u01b0\u1ee3c l\u1ea1i. N\u00f3 ng\u1ea7m th\u00f4ng b\u00e1o b\u1ea1n kh\u00f4ng \u0111\u00e1ng tin t\u01b0\u1edfng ho\u00e0n to\u00e0n, tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hay thay \u0111\u1ed5i. N\u00f3 cho th\u1ea5y b\u1ea1n kh\u00f4ng \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c b\u1ea3n th\u00e2n b\u1ea1n l\u00e0 ai v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t doanh nghi\u1ec7p, b\u1edfi v\u00ec b\u1ea1n cho ph\u00e9p th\u00f4ng \u0111i\u1ec7p v\u00e0 di\u1ec7n m\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n bi\u1ebfn \u0111\u1ed5i. Kh\u00f4ng nh\u1eadn ra \u0111i\u1ec1u n\u00e0y, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd t\u00ecm ki\u1ebfm \u1edf nh\u1eefng n\u01a1i kh\u00e1c ni\u1ec1m tin v\u00e0 s\u1ef1 quen thu\u1ed9c m\u00e0 h\u1ecd khao kh\u00e1t. <\/span><\/p>\n

L\u00e0 m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb, ch\u00fang ta c\u1ea7n ph\u1ea3i t\u1ef1 nh\u1eafc nh\u1edf r\u1eb1ng trong khi ch\u00fang ta ch\u00ecm ng\u1eadp trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed7i ng\u00e0y th\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta ch\u1ec9 th\u1ec9nh tho\u1ea3ng g\u1eb7p n\u00f3 trong m\u1ed9t v\u00e0i gi\u00e2y. H\u1ecd li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb b\u1edfi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a ch\u00fang ta ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng ng\u00e0y c\u1ee7a h\u1ecd. <\/span><\/p>\n

Ch\u00fang ta ch\u1ec9 c\u1ea7n nh\u00ecn v\u00e0o Apple ho\u1eb7c Coca-Cola ho\u1eb7c Starbucks \u0111\u1ec3 xem c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 s\u1ef1 nh\u1ea5t qu\u00e1n: \u0111\u00f3 l\u00e0 th\u1ee9 m\u00e0 h\u1ecd cu\u1ed3ng t\u00edn. H\u1ecd \u0111\u00e3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n trong h\u00e0ng th\u1eadp k\u1ef7 v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 th\u01b0\u1edfng cho h\u1ecd h\u00e0ng th\u1eadp k\u1ef7 trung th\u00e0nh.<\/span><\/p>\n

X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh th\u00f4ng qua s\u1ef1 nh\u1ea5t qu\u00e1n<\/span><\/h2>\n

Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. V\u00ec v\u1eady b\u1ea1n c\u00e0ng cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c qua c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c nhau n\u00e0y, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd c\u00e0ng tin t\u01b0\u1edfng v\u00e0o nh\u1eefng tr\u1ea3i nghi\u1ec7m trong t\u01b0\u01a1ng lai v\u00e0 h\u1ecd s\u1ebd c\u00e0ng trung th\u00e0nh h\u01a1n. Vi\u1ec7c mang l\u1ea1i s\u1ef1 nh\u1ea5t qu\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t qu\u00e1n, cho d\u00f9 \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay m\u1ed1i quan h\u1ec7 chuy\u00ean nghi\u1ec7p. N\u00f3 ti\u1ebfp t\u1ee5c v\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn, qu\u1ea3ng c\u00e1o, kh\u00f4ng gian v\u1eadt l\u00fd, s\u1ef1 tham gia x\u00e3 h\u1ed9i v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. M\u1ed7i c\u00e1ch kh\u00e1ch h\u00e0ng nh\u00ecn, nghe, n\u1ebfm ho\u1eb7c ch\u1ea1m v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c n\u00e0y, cu\u1ed1i c\u00f9ng t\u1ea1o ra m\u1ed1i quan h\u1ec7 gi\u1eefa ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n v\u01b0\u1ee3t xa \u0111i\u1ec3m gi\u00e1.<\/span><\/p>\n

T\u1ea1o s\u1ef1 nh\u1ea5t qu\u00e1n cho th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

T\u1ea5t c\u1ea3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t lo\u1ea1t c\u00e1c y\u1ebfu t\u1ed1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u01a1 b\u1ea3n c\u1ee7a b\u1ea1n. Ch\u00fang bao g\u1ed3m t\u1eeb thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 v\u00e0 c\u00e1c c\u1eeda h\u00e0ng ph\u00e2n ph\u1ed1i, \u0111\u1ebfn c\u00e1c th\u00e0nh ph\u1ea7n tr\u1ef1c quan nh\u01b0 logo, ph\u00f4ng ch\u1eef, m\u00e0u s\u1eafc v\u00e0 b\u1ed1 c\u1ee5c qu\u1ea3ng c\u00e1o, \u0111\u1ebfn tin nh\u1eafn v\u00e0 gi\u1ecdng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1ed1t v\u00e0 s\u1ea3n xu\u1ea5t nh\u1ea5t qu\u00e1n.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n tr\u1ef1c quan c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u00e3y ph\u00e1t tri\u1ec3n c\u00e1c nguy\u00ean t\u1eafc s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u00e2n vi\u00ean v\u00e0 nh\u00e0 cung c\u1ea5p bi\u1ebft c\u00e1c quy t\u1eafc \u0111\u1ec3 t\u00e1i t\u1ea1o ch\u00fang. Ch\u1ecdn c\u00e1c ph\u00f4ng ch\u1eef th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 s\u1eed d\u1ee5ng trong nhi\u1ec1u \u1ee9ng d\u1ee5ng kh\u00e1c nhau, do \u0111\u00f3, b\u1ea1n kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh \u1edf nh\u1eefng n\u01a1i nh\u01b0 nh\u01b0 trang web c\u1ee7a b\u1ea1n. Tinh ch\u1ec9nh b\u1ea3ng m\u00e0u c\u1ee7a b\u1ea1n v\u00e0 \u00e1p d\u1ee5ng nh\u1ea5t qu\u00e1n c\u00e1c m\u00e0u khi ch\u00fang \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf – v\u00ed d\u1ee5 nh\u01b0 m\u00e0u ch\u00ednh, m\u00e0u ph\u1ee5 v\u00e0 m\u00e0u theo m\u00f9a. Ph\u00e1t tri\u1ec3n ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn t\u1ea5t c\u1ea3 truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n. V\u00e0 n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2u \u0111\u00f3 c\u00f2n t\u1ed3n t\u1ea1i nh\u1eefng phi\u00ean b\u1ea3n l\u1ed7i th\u1eddi th\u00ec c\u1ea7n thay th\u1ebf ch\u00fang b\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t. <\/span><\/p>\n

L\u00f2ng trung th\u00e0nh gi\u00fap x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/span><\/h2>\n

C\u0169ng gi\u1ed1ng nh\u01b0 v\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7 con ng\u01b0\u1eddi c\u1ee7a ch\u00fang ta, nh\u1eefng ng\u01b0\u1eddi ki\u00ean \u0111\u1ecbnh v\u00e0 \u0111\u00e1ng tin c\u1eady c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 trung th\u00e0nh nh\u1ea5t. \u0110\u1eb7t ni\u1ec1m tin v\u00e0o nh\u1eefng ng\u01b0\u1eddi quen thu\u1ed9c v\u00e0 m\u1ecdi th\u1ee9 \u0111\u00e3 gi\u00fap ch\u00fang ta t\u1ed3n t\u1ea1i. V\u00e0 ch\u00fang ta ti\u1ebfp t\u1ee5c ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch c\u01a1 b\u1ea3n n\u00e0y. V\u00ec v\u1eady, h\u00e3y theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh v\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c nhau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a b\u1ea1n – \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang nh\u1ea5t qu\u00e1n v\u00e0 quen thu\u1ed9c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. V\u00e0 c\u1ea7n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean theo d\u00f5i, \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u01b0\u1ee3c nh\u1ea5t qu\u00e1n.<\/span> <\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n